91 MAGAZINE
interiors / vintage / crafts
SPECIAL ISSUE
Editor’s Letter Hello all! I’m very excited to introduce this very special issue of 91 Magazine! Those of you who follow me on social media are probably aware that I’ve spent the last year writing my first interiors book! It’s been a very busy time but an absolute joy to put together and I hope you will love it as much as I do! This mini issue is to give you a sneak peek of what to expect from the book. The Shopkeeper’s Home looks at the interior decor of over 30 independent stores from around the world, and then visits the homes of the shopkeepers themselves. The first part of the book gives interior decorating tips and advice using elements from the shopkeepers’ stores and homes. In the second half I take you through my personal curation of these independent stores from across the globe. Ranging from lifestyle stores to vintage emporia, homewares to crafts shops in all kinds of retail spaces, from converted barns to repurposed gas stations as well as more conventional places with traditional shopfronts. This issue really is a quick snapshot from the book, if you would like to order a copy just pop over to Amazon, it is available to pre-order already and publishes on 15th October 2015.
Caroline x x x 91 Magazine is a Patchwork Harmony publication. The content in this issue is taken from The Shopkeeper’s Home by Caroline Rowland, published by Jacqui Small LLP. All images and text are copyright of Jacqui Small LLP, please do not reproduce without prior permission. Photo credits - cover: Michael Sinclair / pages 4 - 7: Simon Upton / pages 8 - 9: Michael Sinclair and Janis Nicolay / page 10 - 11: Janis Nicolay & Simon Upton / back cover: Simon Upton.
THIS PAGE: There are cute ideas galore in this corner of the shop: rolls of pretty wrapping paper fill a vintage cookie tin, and paper pompoms hanging from the ceiling add texture and depth. OPPOSITE: A rich warming blue on the walls in the bedroom is welcoming and cosy.
LIFESTYLE SHOPS
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Vintage Factory Pastel colours, pretty florals and a dollop of nostalgia are all found inside Swedish store Vintage Factory. The 1950s greatly influence this shop’s look, yet it is kept up to date with contemporary illustration, design and decoration.
the shop ‘Like a kid in a candy shop’ is how Linda Hansson and her co-owners Emma Sundh and Louise Lemming want their customers to feel when they enter Vintage Factory. Filled with a delectable collection of vintage clothes, homewares, books and accessories, the trio even went as far as to take inspiration from nostalgic candy stores of yesteryear. They painted a harlequin pattern on the wooden floor and used lots of sweet pastel shades for a retro fifties vibe. the home
VINTAGE FACTORY Svandammsvägen 8, Stockholm, Sweden www.vintagefabriken.se
Linda’s love of vintage is a way of life, and she admits that when she visits flea markets, the eternal question is, ‘Shall I take it home or to the shop?’ Luckily for her, if it does go to the shop, the perk of the job is she can change her mind later and bring it home. Unsurprisingly, Linda’s home also has its roots in the past. The apartment is housed in a beautiful brick building, built in 1927, and has original oak parquet flooring throughout. The uncluttered simplicity she has achieved makes for an inviting spot to relax, read or sleep.
Black Oveja Upcycling and handmade ideas mix beautifully with a contemporary look in this Madrid-based haberdashery. the shop While attending design fairs and showing her clothing designs, Maria Mercedes Grosso used to knit to pass the time. Visitors often asked if she taught knitting and so one day she thought: why not? Maria and Alfonso, her husband and business partner, quickly applied their strong sense of
design to their store aesthetic. Here, they’ve created clever, practical and cohesive display solutions with a few fun design elements thrown in. the home The couple’s home also mixes modern pieces with recycled elements and vintage finds. Scandinavian style influences their dining area, with some original Eames chairs and a 1950s Danish table, while a small collection of teapots sits atop a modern sideboard. It is clear Maria has an eye for colour, as pops of watermelon pink, turquoise blue and mint green have created a subtle theme throughout the space.
OPPOSITE: Craft supplies and fabrics look great displayed in hexagonal wall units, built-in shelving and drawers with mismatched handles.
CRAFT SHOPS
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THIS PAGE: Clean, perpendicular lines are softened with a collection of houseplants, all potted in cute, quirky containers.
BLACK OVEJA Calle de Sagasta, 7, 28004 Madrid, Spain www.blackoveja.com
ABOVE LEFT: At Caravan, a varied collection of lighting sits in a corner of the store. ABOVE RIGHT: Carnival lighting is a fun way to personalize your space. Spell out a word or initial, like in Oh Hello Friend.
Lighting The illumination of your home should never be boring. Gather unique and stylish ideas from shop owners who make it their mission to correctly light their stores and homes, while integrating it into the decor.
Lighting is an important part of any decorating scheme, not only in terms of creating an ambience, but the style and fittings you choose are critical to tying a look together or potentially standing out as one of the main features in a room. There are so many options available, from factory style enamel pendants and pretty fabric shades to unusual wall lights and quirky lamps. Industrial lighting is particularly popular at the moment and can be found in a variety of colours, finishes and sizes.
DECORATING IDEAS
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ABOVE LEFT: Bedside lighting shouldn’t be boring. Look out for unusual designs like this flower-shaped lamp. ABOVE RIGHT: Simple bare bulbs grouped in threes, hung from coloured wires, create a contemporary look.
Giant pendant shades create impact, while freestanding studio-style lights are a hip alternative to standard floor lamps. Smaller enamel shades look great grouped together in a set of three, above a dining table or kitchen island, for example. In fact, grouping pendant lighting works particularly well when using the rule of three. Or, consider breaking this rule and cluster numerous shades together. This idea would work well in a large room
with high ceilings, where you could vary the length of the cables, sizes and colours of the shades for a bright and fun feature. Chandeliers are the antithesis of utilitarian lighting, adding sparkle and glamour to any room, but try to find something a little out of the ordinary. Emily Chalmers combines an elaborate vintage chandelier, an angled task lamp and a wall-mounted cross made from coloured bulbs in her home.
DECORATING IDEAS
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Display A top priority in any retail space and home environment, display is what makes a space truly interesting. Focus on constructing picture perfect vignettes and think creatively in terms of using unexpected items in new ways. Shop owners are well versed at utilizing wall space, both as a means to make the most of all surfaces available and as an interesting and exciting way to display their merchandise. Open shelving and wall cabinets are an obvious way to display your favourite possessions. Make them into a feature by crafting your own box shelves and lining them with pretty
ABOVE: Simple wooden pegs display cute children’s clothes.
paper, by repurposing wooden crates or by painting existing shelves in bright colours. For an interesting, wall-based vignette, try mixing objects such as paintings or cards in a striking scene. OPPOSITE: In a hallway, wire shelving displays a collection of globes as well as personal items and photos.
ABOVE: These house-shaped shelves are a simple DIY idea made from wood and painted or papered in bright colours.
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