BRAND
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BRAND PHILOSOPHY
M O B | BRAND GUIDELINES
BRAND PHILOSOPHY The Moe’s Original BBQ tone is Southern hospitality, through and through, but not the prim-and-proper, debutante ball version of Southern hospitality–we’re more the whiskey-on-a-Saturday-afternoon-at-the-tailgate version. We make our food for the common folk, and part and parcel with that Southern hospitality is an absolute aversion to being overzealous with our claims. We don’t say we have the best BBQ, or that our pulled pork is better than anyone else’s. Rather, we simply say we have REALLY GOOD BBQ.
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