BRAND
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FRIENDCHISE
M O B | BRAND GUIDELINES
FRIENDCHISE We like to say we operate a “Friendchise” model, treating all our staff members like family, and giving all Moe’s Originals owners freedom to operate their locations however they’d like to. That means allowing them the leeway to host whatever style live shows they’d like–be that a psychedelic jam band or an ‘80s rock covers act. It means encouraging franchisees to run their own promotions to build their own local communities. Owners are trained to encourage originality in their employees and to empower everyone who works for them to indulge personal strengths. This all helps to foster a communal, empathetic environment of support where any employee–from the owner to the newest hire–is willing to help out a coworker in need, regardless of task.
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