Brand Personality
Woman Owned
Authentic
Optimistic
Hand Crafted
Relaxing
Cheerful
Inviting
Tasty
Small Batch
1
Brand Messaging
MAIN HEADLINE
Co ee That Makes Your Soul Shine
MAIN COPY - GENERAL
We ca einate the dreamers, hustlers, slackers, crazies, and everyone in-between. We're a community-oriented café for co ee lovers, a welcoming work environment for the fresh-faced student, and a rockin' spot to hang out with friends.
2
Logo System Store Locations
MAIN WORDMARK RANGER ROAST/NWCC MARK WEST CLINIC MARK
3
Color System
MIDNIGHT MOCHA POPPY MARIGOLD IRIS ONYX 2D3856 HEX CODE HEX CODE HEX CODE HEX CODE HEX CODE HEX CODE 933F1F EF463B F9A254 CBC798 231F20
4
Headline Type
Brice Light
Brice Semi Bold
Brice Bold
Brice Black
Brice Semi
Bold Expanded
Specialty Frappes
Open 8-4
Brice
AaBabCcDd AaBabCcDd AaBabCc
5
Main Body Copy Type
We ca einate the dreamers, hustlers, slackers, crazies, and everyone in-between. We're a community-oriented café for co ee lovers, a welcoming work environment for the fresh-faced student, and a rockin' spot to hang out with friends.
Brandon Grotesque Light
Brandon Grotesque Regular
Brandon Grotesque Medium
Brandon Grotesque Bold
Brandon Grotesque Black
Brandon Grotesque Medium Italic
Brandon Grotesque Medium Italic
Brandon Grotesque
AaBabCcDd AaBabCcDd AaBabCcDd
6
Logo System Broken Cup Coffee
USED PRIMARILY ON BROKEN CUP COFFEE PACKAGING AND MARKETING MATERIALS. NOT TO BE USED IN PLASE OF MAIN BC LOGO CONNECTED WITH RESPECTIVE STORE LOCATION
7
Coffee Attribute Icons
USED PRIMARILY ON BROKEN CUP COFFEE
PACKAGING AND MARKETING MATERIALS
8
Coffee Packaging
9
Coffee Packaging cont.
10
Pattern 1 Coffee Growing Theme
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Pattern 2 Blueberry Theme
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Pattern 3
Cocoa Bean Theme
13
Pattern 4 Pecan Theme
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Pattern 5
Decaf/Creme Brulee Themes
15
Pattern 6
French Vanilla Theme
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Store Specific Assets
17
Branded Apparel
18
Business Cards
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DESIGN & ILLUSTRATION FOR BRANDS
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