OSRAM Mainbeam - Issue 21 by Thirst Design

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Issue 21

www.nightbreakerunlimited.co.uk

Add value to your business with Osram. Lighting and signalling are one of the most profitable areas in the automotive aftermarket. Many garages, workshops, factors and retailers supplying and servicing the automotive aftermarket are not maximising their profit potential from bulb sales. This could be due to the changing trends in vehicle lighting as well as the importance of understanding their customer needs and the opportunities that come from upgrading their cars lighting. With a few small adjustments, value can be added to a business through bulb sales. Understanding your customer’s needs. Understanding a customer’s needs and buying behaviour can quite simply maximise profit potential. The last thing a customer wants to do is change a bulb, so it makes sense to offer them Original Equipment bulbs like the Osram Original range that last longer than non OE bulbs and help to keep your customer happy. Offering the full range of Osram halogen and LED upgrade products can help to boost your revenue and profits. There is a full range available such as NIGHT BREAKER® UNLIMITED, COOL BLUE® INTENSE and ULTRA LIFE® as well as aftermarket fit DRL Kits and replacement fog lamps. These value adding upgrade products are supported with a wide range of point of sale material and displays to assist with product awareness and sell out. Nowadays it really makes no sense to save a few pennies here and there by stocking non OE quality aftermarket brands that cannot match the additional profit margins and customer satisfaction offered by premium quality Osram bulbs. No matter what the size of your business Osram can add value. The lighting market is increasing in value with the introduction of new lighting solutions such as LED accessories, LED DRL Kits, HID and halogen upgrade bulbs. These new innovative products offer retailers, garages and workshops new business opportunities. No matter what the size of the business there are plenty of opportunities within the Osram range to add value. As experts in lighting, Osram are aware of the difficulty in replacing bulbs in compact engine bays as well as replacing slightly more complex HID (Xenon) bulbs. The Osram Installer programme is all about adding value to garage and stockist partners, enabling them to enhance their offer with supply and fit innovations and increasing sales and profit opportunities. The programme enables direct access to the exclusive Osram Bulb Fitting DVD so that bulb changes on some vehicles that may have previously been regarded as ‘dealer fit’ only are accessible to the independent aftermarket. continued on next page

In this issue: Inspection Lamps ++ LEDsBIKE ++ POS

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continued from front page.

Once a garage or MOT station signs up as an Osram Installer they will receive: • A welcome pack containing all the information on the complete Osram product range • A listing on our website as an Osram Installer • Direct communication on a regular basis, keeping you up to date with new lighting innovations • A copy of the exclusive ‘Bulb Change DVD’ • A certificate for displaying • Access to point of sale and marketing materials

Welcome Another year is gone and we are now into the ‘lighting season’ once again. I would like to take this opportunity to thank all our partner stockists, garages and workshops for your continued support over the last years. The market in the UK and worldwide is changing with many new developments of bulb and LED types becoming available. Osram are at the forefront of these changes and leading the market with new products for the OE and independent aftermarket. These products allow us all to focus on developing our joint business with increased sales and enhanced margins. Yes, we still need to ensure that we are competitive on a 472 or a 380 but our main focus is where we can add value for our stockists and professional users. Osram manufacture their own LEDs and are a global leader in LED technology which is used in many of the new LED products becoming available. With so many new products, communication and awareness are paramount, hence why we launched the Osram Installer Programme to make garages and workshops aware of these products and opportunities. This programme will of course also help to drive demand to our partner stockists. Most of these products are already publicised to consumers and with the difficulty of changing bulbs or fitting a DRL or fog light kit on many cars, there is a massive opportunity for garages and workshops to offer a supply and fit service to consumers. The Installer Programme also adds value by supplying marketing support and templates so garages can tell their potential local customers about their new supply and fit service. The programme also offers free POS to garages and free bulb fitting instructions for many car types. This is an example of adding value and this is what we are committed to doing for our stockist partners and professional users. Have a good winter!

John Lancaster SP Business Unit Manager

For stockist partners Osram can add value by offering POS solutions in all shapes and sizes to suit all requirements. Small counter displays and easy to understand consumer marketing materials help to offer the best value adding upgrade bulbs on the market today. Osram’s product range is continually being developed. With over 100 years of pedigree, a number one market position and at the forefront of all new technologies; Osram are the ideal lighting partner for garages and motor factors.

Extended COOL BLUE® INTENSE range The popular and well established COOL BLUE® INTENSE range has been expanded to include some new types for forward lighting applications. This range has always been popular with design and style conscious drivers and these new types increase the applications for COOL BLUE® INTENSE. The new halogen types include: H8 and H15. Features of COOL BLUE® INTENSE (halogen):

– Bluish-white light for a xenon look – Colour temperature up to 4,200 Kelvin – Up to 20% brighter* – Ideal for use in clear headlights The XENARC® COOL BLUE® INTENSE range has also evolved to include: D3S and D4S HID Xenon types which are also available to order now.

able Avai0l 15 2

Osram Ref.: 64212CBI-HCB ECE Ref.: H8 Pack Type: DUO PACK EAN 10: 4052899931077

Osram Ref.: 64176CBI ECE Ref.: H15 Pack Type: Single Box EAN 10: 4052899932708

*compared to a standard Osram halogen bulb.

Osram Ref.: 66440CBI / Osram Ref.: 66340CBI 66440CBI-HCB ECE Ref.: D3S ECE Ref.: D4S Pack Type: Single Box EAN 10: 4052899148710 Pack Type: Single Box / DUO PACK EAN 10: 4052899125582 / 4052899125612

Osram is the name you can trust Osram has been a trusted and respected household name for more than 100 years. Since 1929 when the first Osram BILUX® bulbs were introduced, Osram has become a world famous brand in the automotive lighting market. Today Osram is the world's number one supplier of automotive bulbs and LEDs for vehicles. Osram is specified and trusted by all of the leading car and truck manufacturers and has an unrivalled reputation for producing “Original Equipment” quality bulbs using optimum materials. Innovation and quality are at the heart of the Osram brand, giving our customers reliability and maximum quality. Light is safety, Light is Osram.

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INSPECTION LAMPS

Light at your fingertips Osram’s range of inspection lamps is growing fast with four key inspection lamps now available in the LEDinspect® range.

LEDinspect® Professional

LEDinspect® Slimline

LEDinspect® Rechargeable

Osram Ref.: LEDIL101-UK EAN 10: 4052899139923

Osram Ref.: LEDIL102-UK EAN 10: 4052899139961

Osram Ref.: LEDIL301-UK EAN 10: 4052899109896

LEDinspect® Mini

Osram Ref.: LEDIL302 EAN 10: 4052899009578

• Rechargeable super bright LED inspection lamp

• Rechargeable and foldable powerful LED inspection lamp

• Battery powered LED inspection lamp with a robust design

• 21 + 5 high performance, longlasting LEDs

• 24 + 3 high performance, longlasting LEDs

• Rechargeable via UK AC mains or 12V cigarette lighter

• Cool White 6000K (Kelvin) colour temperature

• 4 hours of continuous illumination with a full 6 hour charge

• 8 hours of continuous operation

• Battery status display • Waterproof body and robust design (IK09 / drop test height: 2.5m)

• Easy to grip and dirt resistant surface

• End tip illumination ideal for small confined spaces

• Hands free thanks to magnetic base and extra hook

• Rechargeable super bright slim LED inspection lamp

• 17 high intensity Osram LEDs • 30 high intensity Osram LEDs (light intensity over 1,500lux@0.5m) • Rechargeable via UK AC mains docking station or USB included • Two brightness levels: 100% and 60% • 2 hours of continuous • Rechargeable via UK AC mains docking station included • Over 7 hours of continuous illumination before recharging is required • Battery status display

illumination after a full charge

• Waterproof body and robust • Durable construction with design (IK09 / drop test height: 2.5m) shatterproof polycarbonate lens • Hands free with integrated magnet • 3 year Osram guarantee* and retractable hook • Product Size: 350mm x 23mm • 3 year Osram guarantee* • Product Size: 276.5mm x 47.5mm

2014/2015 New Automotive Catalogue Osram’s new Automotive Catalogue is available now. To request your copy email us at automotive@osram.co.uk with ‘CATALOGUE’ in the subject heading, providing us with your details and we can send you a copy either by email as a pdf or in the post.

• Easy to grip and dirt resistant surface • Hands free thanks to magnet and hook for hanging • 3 x AAA batteries included

• 2 year Osram guarantee*

• Product Size: 220mm x 50mm

• Product Size: 98mm x 64mm x 35mm * www.osram.co.uk/guarantee

Get the Osram App To ensure you always know which type of bulb is required for a vehicle you need the Osram "Vehicle Light" App, available for Apple and Android devices. Find the right product for most makes and models of vehicle for almost every application; including dipped beam, main beam, indicator and brake lights, as well as reversing lights. For passenger cars you can also find the right bulbs for interior lighting applications. Download it for free now at your App store.

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BICYCLE LIGHTS

LED Bike Lights Osram has launched a new range of portable LED bike lights utilising its expertise in automotive forward lighting. As recognised experts, Osram know how to produce lights that improve visual range as well as visibility on the road. The new LEDsBIKE® lights are available in a range of luminance intensities. The four products in the range are the perfect companion for every occasion – from an off-road tour to a city trip, the new Osram LEDsBIKE® range will enhance any cyclists ride. Commuting through city streets at dawn? Hitting off-road trails by starlight? Osram have the perfect LEDsBIKE® product for everyone: – FX70: the most powerful product in the range, geared towards the dedicated and more adventurous cyclist – FX35: ultra compact, with three brightness settings for easy transitions between city and countryside – FX10: the economical option for commuters that transforms into a portable torchlight for wherever light is needed – RX2: the essential companion to any front light; this rear light is visible from long distances

FX70

FX35

A powerful LED front light with five lighting modes, DRL function and battery level indicator geared towards the dedicated, adventurous cyclist.

Ultra compact LED front light with three brightness settings and battery status indication. Perfect for easy transitions between city and country, afternoon and evening.

• 70 lux / 225 lm • 5 x lighting modes: EXTREME: 225 lm, POWER: 135 lm, DRL: 54 lm; Including advanced modes: POWER+DRL and ECO+DRL

• 35 lux / 155 lm

• 180-degree near field vision

• 160-degree near field vision

• Rechargeable 2600mAh Li-ion battery

• Wide angle distribution: 4-5m wide / 40m in front

• 4 hour charge provides up to 7 hours of light

• 2 x AA batteries provide up to 6 hours of light

• Battery level indicator

• Rechargeable via USB

• Batteries not included

• Rainproof (IP X4)

• 2 year Osram guarantee*

Osram Ref.: LEDBL101 EAN 10: 4052899152731

• 3 x lighting modes: EXTREME: 155 lm, POWER: 115 lm, ECO: 57 lm

Osram Ref.: LEDBL102 EAN 10: 4052899152755

FX10

RX2

The economical bike light for commuters, which also transforms into a portable torchlight for wherever light is needed when out cycling.

The essential companion to any front light, the red rear light that has two lighting modes. • 2.4 lux / 4 lm

• 10 lux / 80 lm

• Two modes: on or flashing

• Multifunctional; a bike light as well as a torch light

• 2 x AAA batteries provide up to 36 hours of light

• 4 x AAA batteries provide up to 5 hours of light

• Battery level indicator

• Batteries not included

• Rainproof (IP X4)

• Waterproof (IP X4)

• 2 year Osram guarantee*

Osram Ref.: LEDBL301 EAN 10: 4052899155534

Osram Ref.: LEDBL302 EAN 10: 4052899155558

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MOTORCYCLE RELAUNCH

Light assurance for motorcyclists Osram’s ranges of high performance bulbs provide more visibility and safety on the road. Motorcyclists can also benefit from upgrading their headlight bulbs with the new and improved ranges: NIGHT RACER® 110, NIGHT RACER® 50 and X-RACER®. They have all been designed with motorcyclists needs in mind. With more and more cars on the road with DRLs (Daytime Running Lights) then it is even more important for motorcyclists to stand out in traffic and be noticed by other road users. NIGHT RACER® 110 are a must for uncompromising riders, who only want the best. Providing up to 110% more light on the road ahead and a beam of light that is up to 40 metres longer* compared to a standard halogen bulb, riders can be certain that they can see and be seen. Specially designed for mopeds and smaller motorcycles; NIGHT RACER® 50 offers plenty of light at a reasonable price. NIGHT RACER® 50 is also available in the HS1 bulb type that is more commonly used on mopeds and smaller ‘cc’ motorcycles. Riders that want to look good whilst standing out can also choose the X-RACER® range of bulbs. The bluish-white light that they produce is perfect for style conscious riders. All of the motorcycle bulbs in the range are ECE approved and road legal and have been tested according to IEC 60810. The vibration resistant technology makes them the perfect choice for all motorcyclists. Available in Single Blister and Twin Blister packs. Twin Blisters include a miniature helmet in which a spare bulb can be kept in case of emergency.

* H7 type only

Safety First To keep drivers safe on the road, Osram have launched a new range of safety and security products for drivers: LEDguardian®. The new range includes the LED Road Flare and LED Saver Light Plus. The LEDguardian® Road Flare can be used to make an emergency situation visible and safe. Whether on a country lane or on the side of the motorway, the amber flashing Road Flare can be deployed to make other road users aware of your presence. Equipped with 16 LEDs, the Road Flare has three modes: amber flashing, amber all on plus a torch function. It is visible from a distance of up to 240 metres and comes equipped with a magnet, hook and 3 x AAA batteries so it is ready for use straight from the pack.

LEDguardian® Road Flare Osram Ref.: LEDSL301 EAN 10: 4052899184053

The LEDguardian® Saver Light Plus is an LED torch and much more. Equipped with Osram Golden Dragon Plus LEDs it can be used as a torch, a seat belt cutter, an emergency hammer (to break glass) and a warning light thanks to the 12 amber flashing LEDs in the handle. It also comes complete with a holder so that it can be mounted in the vehicle and available to hand in case of any emergency.

LEDguardian® Saver Light Plus Osram Ref.: LEDSL101 EAN 10: 4052899132344

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POS & INSTALLER PROGRAMME

Maximise your sales at Point Of Sale and add value to your business To assist garages, workshops, motor factors and stockist partners in adding value to their business, Osram can offer a wide range of point of sale materials to stock and present the premium, OE quality range. These compact stands are an attractive and organised way to display the standard market leading ranges as well as value adding upgrade bulbs such as NIGHT BREAKER® UNLIMITED. If signed up to the Osram Installer Programme, Osram can also support garages and workshops with consumer leaflets to help upsell these products to customers. All stands come fully stocked with the exception of the AVS cabinet. This is supplied empty and is available with or without a lock – allowing you to keep your bulbs under lock and key!

Be part of the Osram Installer Programme

AVS CABINET Osram Ref.: AVS with Lock EAN 10: 4008321694362 Osram Ref.: AVS without Lock EAN 10: 4008321694355

24V Trade Stand Osram Ref.: 510107 EAN 10: 5010633544555

12V Trade Stand Osram Ref.: 510109 EAN 10: 4008321316714

NIGHT BREAKER® UNLIMITED Counter Display Osram Ref.: 510272 EAN 10: 4052899070028

Osram’s Installer Programme has generated a huge interest since it was launched. Over 250 garages, workshops and MOT stations have now signed up. The Osram Installer Programme offers an exclusive opportunity to become an ‘Osram Installer’ with one of the leading automotive bulb and lighting accessory manufacturers in the world. Signing up is absolutely free and once your details have been verified they will be listed on our website. Becoming part of this exclusive programme allows garages and workshops access to Osram’s unique Bulb Fitting DVD which covers most makes and models of cars. For each lighting application on a car there are detailed illustrations and instructions on how to change a bulb in that application. It even demonstrates how to change some bulbs that have been regarded as dealer fit only in the past. The Osram Installer Programme is designed to keep garages and workshops up to date with the latest product and industry news allowing them to offer new value added ranges to their customers and enhance their business opportunities. It allows them to compete with franchised dealers for some bulb replacements that have previously been regarded as dealer fit only.

SI NOGN W UP !

Don’t miss out on this fantastic, free opportunity. Sign up now online:

www.osraminstaller.co.uk/signup

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DRLs

A kit to fit all Aftermarket fit LED DRL kits and replacement LED fog lights are becoming increasingly popular. Drivers of cars that do not have a DRL function or want to replace their halogen fog lights with LED now have many options available to them. Osram’s range of DRL Kits allows drivers of older vehicles to increase their safety on the road. The range has been developed even further and now includes some new fog kits. All of them have been designed with easy installation in mind and every kit includes comprehensive step-by-step fitting instructions.

Osram Ref.: LEDDRL102 EAN 10: 4052899200494

Osram Ref.: LEDFOG101 EAN 10: 4008321890566

LEDriving® LG DRL

LEDriving FOG DRL • • • • • •

LED FOG and DRL all in one. Replaces many modern fog lamps** Intelligent control box Light guide technology Compatible with hybrid cars and stop-start technology 5 year Osram guarantee*

• • • •

Ultra slim for installation into bumper grille Light guide technology – no dotted diodes Compatible with hybrid cars and stop-start technology 5 year Osram guarantee*

Osram Ref.: LEDDRL401 EAN 10: 4052899000070

Osram Ref.: LEDDRL301 EAN 10: 4008321781215

LEDriving® PX-4 DRL • • • •

Ultra slim for installation into bumper grille 4 pixel – dotted diode effect Fits most makes and models of vehicle 3 year Osram guarantee*

LEDriving® PX-5 DRL • • • •

Ultra slim for installation into bumper grille 5 pixel – dotted diode effect Fits most makes and models of vehicle 3 year Osram guarantee*

Osram Ref.: LEDFOG201 EAN 10: 4052899197985

LEDriving® F1 FOG • • • • • •

LED Fog Lamp Replaces many FOG lamps** Ideal replacement for Halogen Fog Lamps Intelligent control box Compatible with hybrid cars and stop-start technology 3 year Osram guarantee*

*visit www.osram.co.uk/guarantee for details. **Please see the application guide online.

Bene’fit’ from fitting a kit Not everyone has the confidence to fit a kit themselves. Garages and Workshops signed up to the Osram Installer Programme should see these aftermarket kits as value adding business opportunities. Offer a supply and fit service and take the stress and strain away from customers, whilst profitting from the sale and fitting costs. As an Osram Installer you can get the support you need at the end of the phone should any technical queries arise whilst fitting a kit.

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www.nightbreakerunlimited.co.uk

Discover your car in a new light The LEDambient® wireless ambient lighting range allows drivers to express their mood and sense of style from the inside out. There are two kits in the range; the interior kit, designed to be easily integrated along door sills, under arm-rests, around the dash, in the seating trim or in the footwell; and the door sill kit, designed to sit on the door sills. The kits can be synced together to work in harmony with each other and the door sill kit can be set up so that when the vehicle doors are opened they illuminate. The LEDambient® range ultimately illuminates dark corners and adds an attractive glow to any car. What makes these products unique is that they are wireless and rechargeable via USB. LEDambient® product features: – Stylish design – Slim product size – Seven selectable colours – Four levels of dimability: 10%, 25%, 50% and 100% – Uniform light distribution – All modules can be synced and controlled by one remote – Powered with rechargeable batteries and rechargeable via USB – Easy installation, with no need for special tools – 2 year Osram guarantee* LEDambient® Interior Kit Osram Ref.: LEDINT101 EAN 10: 4052899074927 LEDambient® Door Kit Osram Ref.: LEDDEL101 EAN 10: 4052899074903

*visit www.osram.co.uk/guarantee for details

SP Internal Sales Advisor SP Internal Sales Advisor Aftermarket Sales Manager SP Marketing Manager SP Business Unit Manager

01744 831908 01744 831920 07795 186969 01753 484275 01753 484154

WIN! There are 5 new LEDsBIKE® FX35 products up for grabs. Simply answer the following question correctly, complete the form below and return it to our FREEPOST address: Freepost RTKA-YATA-YSZX, Osram Ltd, Osram House, Waterside Drive, Langley, SLOUGH SL3 6EZ. 5 lucky winners will be picked at random!

How many LEDsBIKE products are in the range?

WIN FX35!

Name: Company: Address:

Postcode: Email: Telephone: Terms and Conditions apply: 1) Closing date for entries is 31st December 2014. 2) Only one entry per person. 3) 5 x LEDsBIKE FX35s to be won. 4) No cash alternative offered. 5) No purchase necessary. 6) Images shown for illustration purposes only. 7) Five winners will be picked at random from all correctly answered entries received by the closing date. 8) Winners will be notified by 31st January 2015. 9) All data supplied will only be used by Osram UK Ltd and will not be released to any third parties. 10) If you wish to be removed from the Osram database please write to us – automotive@osram.co.uk.

Osram 1 2 3 4 5

Osram Customer Service Centre: Telephone: 01744 812221 Fax: 01744 831900 Email: automotive@osram.co.uk

From time to time we would like to keep you informed and updated on promotions and new products from Osram, including the receiving of Mainbeam direct to your door. If you do not wish to receive any further information from Osram please tick here and your details will be removed and you will no longer receive Mainbeam.