GLC Winning Ticket Brandbook
Basic
These guidelines describe the basic rules of designing with/ reproducing the GLC Winning Ticket brand identity. In order to gain maximum benefit from these guidelines they must be used consistently, as even small variations will undermine the impact of the GLC Winning Ticket brand identity.
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GLC Winning Ticket Logotype
GLC Winning Ticket Logotype consists of a jumping man, holding a winning ticket, stars and “momgebiani bileTi� typography. Use of the logotype The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way. Printing the logotype The use of the GLC Winning Ticket logotype in any printed material must be in CMYK or Pantonne mode.
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GLC Winning Ticket Brandbook
Reproducing the Logotype in Colour
example 1
example 2
Where possible, the GLC Winning Ticket logotype should be displayed on a flat white background (example 1). On the black color the logotype can be displayed as white reversed out of black or with cell (example 2).
Basic
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Reproducing the Logotype in Black and White Background
example 1
example 2 For printed material, the logotype should only be reproduced in black and white when appearing on black and white print backgrounds. When printing in black and white, the GLC Winning Ticket logotype can be reproduced as black reversed out of white on a light background (example 1), or white reversed out of black on a dark background (example 2).
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GLC Winning Ticket Brandbook
Logotype Cell
In a gradient, pattern, photo and a bright colors, the GLC Winning Ticket brandmark will appear within the white ‘Cell’.
Basic
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Logotype Cell
example 1
example 2
example 3
example 4
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GLC Winning Ticket Brandbook
Using Cell on Black Color
0% Black 5% Black 10% Black 20% Black 30% Black 40% Black 50% Black 60% Black 70% Black 80% Black 90% Black 100% Black
The GLC Winning Ticket should appear within a white ‘Cell’ from 50% black to 100% black.
Basic
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Logotype Exclusion Zone
GLC Winning Ticket logotype must always be surrounded by an area, which is entirely clear of typography and any other graphic devices. The minimum exclusion area, shown here in example, is made up of the width and height of one of the GLC Winning Ticket logotype blocks at the chosen size.
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GLC Winning Ticket Brandbook
15mm
12,6mm
Logotype Minimum Size
For the print, GLC Winning Ticket logos height without cell should never be less than 12,6mm and height with cell should never be less that 15mm in size.
Basic
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What Not to do With the Logotype
Never rotate the logo
Never change the color of the ticket
Never change the composition
Never change the typography
Never change the color of the typography
Never use effects
Never use shaddows
Never use the mark without the typography
Never rotate the mark
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GLC Winning Ticket Brandbook
Primary Colours
Black
Gradient
C M Y K
0 0 0 100
R 0 G 0 B 0
C M Y K
0 3 100 0
R 255 G 234 B 0
#000000
#ffea00
Angle: -90째 C M Y K
0 90 100 0
R 239 G 65 B 35
#ef4123
Accurate reproduction of GLC Winning Tickets colours is essential.
Basic
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Typographic Style
Uppercase-AZCondencedMT
abgdevzTiklmnopJrstufqRySCcZwWxjh
Lowercase-AZImediNusx
abgdevzTiklmnopJrstufqRySCcZwWxjh
Arial Rounded Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
AZCondencedMT is the GLC Winning Tickets corporate typeface in Georgian in case of uppercase letters. AZImediNusx is the GLC Winning Tickets corporate typeface in Georgian in case of lowercase letters. Arial Rounded Bold is the GLC Winning Tickets corporate typeface in English. Numbers and special characters have to be written in Arial Rounded Bold. Always use gerogian fonts size plus 1 point, than english fonts size.
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GLC Winning Ticket Brandbook
Grids
A grid system is utilized for the print layouts, which help to create consistency in design, and to define the size and placement of the brandmark as well as the graphic device.
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Grids for DIN-Formats (A3, A4, A5 etc.) A3
A4
A5
A4 Measurments
15.6mm 9.5mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
15.6mm 4mm
9.5mm
For consistent layout purposes, a master layout grid is used for all print applications (editorial).
for the placement and alignment of text and image boxes in the layout.
The layout grid is based on the A4 master grid. It is constructed with 10 vertical columns. The position and size of the brandmark Cell is always based on the grid, and the graphic device is constructedaccording to the grid, too. Use it further
For any DIN format, scale the master grid which is based on the A4 format.
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GLC Winning Ticket Brandbook
Please use the template files provided whenever possible.
Billboards
Billboard with image
Billboard with image and grid system For outdoor advertising, impactful and bold layout is the key. - Use large type. - Write short and easily understandable messages. - No small print. - Choose a suitable layout grid in order to avoid too small a brandmark.
Grids
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Lightboxes
Lightbox with image
Lightbox with image and grid system
For out door lightbox advertising, use grids and mostly bold typography. - Use large type as possible. - Write short and easily understandable messages. - Use grid system - Foresee brandmark placments .
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GLC Winning Ticket Brandbook
Flyers
Flyer with image
Flyer with image and grid system
Flyers for GLC Winning Ticket provides the opportunity to emphasize the unique graphic language combining with interesting images.
Grids
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Frames
Billboard with image and frame
Billboard with image, frame and grid system
If Frame is needed, please use this kind of grid.
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GLC Winning Ticket Brandbook
Promo
These guidelines describe the basic rules of designing with/ reproducing the GLC Winning Ticket brand identity. In order to gain maximum benefit from these guidelines they must be used consistently, as even small variations will undermine the impact of the GLC Winning Ticket brand identity.
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Promo Materials
Ashtray
Bag
Cap
Cup
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GLC Winning Ticket Brandbook
Trinket
Knife
Pen
Tshirt
Promo
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