Consumer Brand Guidlines
Our Brand
This section provides an overview of the GPI Holding brand. Based on an extensive brand strategy we are relaunching our appearance. A brand is much more than just a brandmark. Every aspect of our appearance and brand experience should be aligned with the values we stand for and want to communicate to our customers.
On the next pages you will find the Brand Platform which is a unique approach to brand definition and positioning. It defines what our brand stands for today and what it aspires to be in the future.
Logotype
The basic logo consists of a mark and the typography by specially developed fonts. The mark — is stylized tree image. The name is placed on the left side from the mark. An additional typography — below. The text part can not be typed with different fonts, scaled or moved from the mark.
Logotype
20mm
The minimum width of a logotype — 20 mm. To make it smaller, even on small formats is inadmissible. The tree should always remain distinguishable.
Reproducing the Logotype on Black and White
Reproducing the Logotype on Primary Colors
Colors
The colour gives our brand its face. GPI is a dominantly dark blue brand. A spectrum of colours help to create varied and exciting applications.
Colors
C M Y K
100 70 0 30
R 0 G 66 B 135
#004282
C M Y K
85 50 0 0
R 28 G 117 B 188
#1C75BC
C M Y K
70 16 0 0
R 42 G 169 B 224
#2AA9E0
C M Y K
0 100 100 0
R 255 G 0 B 0
#FF0000
The main colors of GPI holding’s logotype are dark blue and red. Please always match colors to the swatches provided on this page and refer to the proper colour specifications when producing applications for GPI Holding.
Typography
Typography is an important element of the GPI brand identity system to help to create recognition of the brand. Helvetica NEUE is the font used for all Latin GPI applications. The Georgian equivalent font is called AZCondenced and AZImedi.
Typography
AZCondencedmt / AZImediNusx
Helvetica Neue Regular
abgdevzTiklmnopJrstufqRySCcZwWxjh abgdevzTiklmnopJrstufqRySCcZwWxjh
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
AZCondencedmt Bold / AZImediNusx Bold
Helvetica Neue Bold
abgdevzTiklmnopJrstufqRySCcZwWxjh abgdevzTiklmnopJrstufqRySCcZwWxjh
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
AZCondencedMT is the GPI Holdings corporate typeface in Georgian in case of uppercase letters.
Helvetica Neue is the GPI Holdings corporate typeface in English.
AZImediNusx is the GPI Holdings corporate typeface in Georgian in case of lowercase letters.
Numbers and special characters have to be written in Helvetiva Neue. Always use gerogian fonts size plus 1 point, than english fonts size.
Print Materials Measurments
The precise position and proportion of all the style elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way.
The use of the GPI Holding style in any printed material must be in CMYK or Pantonne mode.
Letterhead
Vizit Cards
Envelope
Folder
441mm 18 35mm 12 60mm 305mm
Tbilisi 0171, kostavas q. #67 www.gpih.ge
tel.: +(995 32) 505 111 faqsi:+(995 32) 365 222
12
37mm
18
37mm
18
18
A4 Envelope
Badge
25mm
marketingis menejeri
misamarTi: Tbilisi, kostavas q. #67 tel.: +(995 32) 50 51 11
95mm 105mm
53mm
giorgi WoxoneliZe
75mm
Text - 7pt.
40mm
Title, Bold - 10pt. Sub Titlle - 7pt.
30mm
Note Card
Compact Disc
Tbilisi 0171, kostavas q. #67 www.gpih.ge
tel.: +(995 32) 505 111 faqsi:+(995 32) 365 222
Text - 7pt.
Promo Materials
Not just anything can be branded with a company’s name or logo and used for promotion. Selecting the correct on-brand corporate merchandise is a task that requires the person responsible for implementation to embrace the brand promise and brand beliefs. Items are selected based on how well they complement our brand.
A4 Master Grid Measurments
A4 Master Grid 10x10mm Margins; 6x6mm Gutter; 42x42mm Image Grid.
A5 Master Grid Measurments
A5 Master Grid 10x10mm Margins; 6x6mm Gutter; 42x42mm Image Grid.
Photographic Stile GPI brand
Six rules of thumb for GPI brand photographic style 1. GPI photo style must be black and white 2. GPI photos must have white background 3. GPI photos must depict a human in a cheerful mood 4. All the objects in GPI photos must be in focus and must hot have any special effects 5. GPI photos must be compositionally sound, so it fits well both portrait and landscape formats 6. GPI photos must be taken in studio
Photographic Stile GPI Exclusive Six rules of thumb for GPI Exclusive photographic style 1. GPI Exclusive photos must be black and white 2. GPI Exclusive photos must not have a solid color background 3. GPI Exclusive photos must depict a GPI stuff member 4. GPI Exclusive photos must eradiate positive mood 5. GPI Exclusive photos must be compositionally sound, so it fits well both portrait and landscape formats 6. GPI photos must be taken in the office environment, using studio lights
Rules for GPI brand Black and white
White background
Human in a cheerful mood
Photos must be in focus and must hot have any special effects
Rules for GPI Exclusive Black and white
Not solid color background
GPI stuff member
Positive mood
Print Samples
For outdoor advertising, impactful and bold layout is the key. - Use large type. - Write short and understandable messages. - No small print. - Choose a suitable layout grid in order to avoid too small a brandmark.
Billboard (Horizontal)
Billboard (Vertical)
Flyer ( 210x99mm)
avtodazRveva 3%-dan weliwadSi!
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut augue ipsum, placerat sit amet imperdiet at, malesuada ultrices mauris. Duis congue diam et nibh ultrices a semper risus scelerisque. Sed hendrerit purus et turpis sodales auctor. Praesent quis nisl ac tortor feugiat tincidunt vel eu risus. Praesent interdum ante sit amet tortor sodales at rhoncus mauris feugiat. Morbi et justo est, vitae lobortis diam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Proin felis augue, vestibulum quis molestie non, pulvinar eget odio. Ut sapien nisi, vehicula non venenatis vitae, volutpat eu dolor. Proin in mi neque, at sollicitudin metus. Donec quis quam
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut augue ipsum, placerat sit amet imperdiet at, malesuada ultrices mauris. Duis congue diam et nibh
Extreme Print Formats (Horizontal)
Lorem Ipsum Lorem Ipsum dolor Lorem ipsum dolor sit amet, ctetur adipiscing elit. Ut augue ipsum!
Extreme Print Formats (Vertical)
Lorem Ipsum
Lorem Ipsum
Lorem ipsum dolor amet, consectetur adipiscing elit. Sed mauris tesque sed imperdiet enenatis, pulvinar vel massa. Duis tempor dolor inrat rutrum nec mmodobero molestie. Nulla facilisi. Praesent rnare, eratnon ultricies itudin, dolorgue scelerisque dui, neccipit libero sem a sapien.
Lorem ipsum dolor amet, consectetur adipiscing elit. Sed mauris tesque sed imperdiet enenatis, pulvinar vel massa. Duis tempor dolor inrat rutrum nec mmodobero molestie. Nulla facilisi. Praesent rnare, eratnon ultricies itudin, dolorgue scelerisque dui, neccipit libero sem a sapien.
Maecenas ac mi nonm porttitor molestie vel in lacus. Aliquam viverra, nulla sed cibusincidunt, augue ante placeratelit, sed ncus neque dui id. Nec pretium libero ac nibh
Maecenas ac mi nonm porttitor molestie vel in lacus. Aliquam viverra, nulla sed cibusincidunt, augue ante placeratelit, sed ncus neque dui id. Nec pretium libero ac nibh cursus eu placerat lacus condimentum.
kindly created by
SIM www.creative.ge