Populi Brand Guidlines by alik sukiasov

Populi Brand Identity

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

Reproducing the Logotype (Georgian)

These guidelines describe the basic rules of designing with/reproducing the Populi brand identity. In order to gain maximum benefit from these guidelines they must be used consistently, as even small variations will undermine the impact of the Populi brand identity.

The Populi logotype consists of the â&#x20AC;&#x153;Populiâ&#x20AC;? typography and a red sphere with the green leaf (example 1). The mark represents an apple that symbolizes freshness .

Where possible, the Populi logotype should be displayed on a flat white background (example 1). The logotype can also be displayed as white reversed out of black (example 2).

Use of the logotype The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way. Printing the logotype The use of the Populi logotype in any printed material must be in CMYK or Pantonne mode.

When reproducing the logotype for print on colored background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently dark. To ensure that logotype is legible on colored background it should always be either all white or all black. Logotypes in example 3 and examlpe 4 are presented in two colors. Those logos should be used In case of limited printing posibilities.

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

Full Color Mark

1. Full Color Version

2. Full Color Version on the darck background

Two Color Mark (without gradation)

3. Two Color Mark Version 4

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

4. Two Color Mark Version with white type on Dark Colored Background

Reproducing the Logotype in Black and White

1. Black on Bright Colored Background

Wherever possible, the logotype should be reproduced in the Populi red and green. When reproducing the logotype for print on colored background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently dark. To ensure that logotype is legible on colored background it should always be either all white or all black.

2. White on Dark Colored Background

For printed material, the logotype should only be reproduced in black and white when appearing on black and white print backgrounds. When printing in black and white, the Populi logotype can be reproduced as black reversed out of white on a light background (example 3), or white reversed out of black on a dark background (example 4).

When reproducing the logotype for print on gradient background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently dark to ensure the logotype is legible. If the gradient background color is bright the logo should be all black, if the backgound color is dark the logo should be all white. (example 5, examlpe 6).

If the background color is bright the logo should be all black, if the backgound color is dark the logo should be all white. (example 1, examlpe2).

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

3. Black Version

4. White Version

5. Black Version on light colored gradient background

6. White Version on dark colored gradient background

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

Reproducing the Logotype on Photo and Gradient Backgrounds

When using a PHOTOGRAPHIC background, the legibility of the logotype is of paramount importance. When the backround is textured, to ensure legibility, the designer must always use white block under the logo. Exclusion zone must also be considered.

When using a textured background, the legibility of the logotype is of paramount importance. When the backround is textured, to ensure legibility, the designer must always use white block under the logo. Exclusion zone must be considered.

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

Exclusion Zone

Minimum Size

example 1

example 2

Populi logotypes must always be surrounded by an area, which is entirely clear of typography and any other graphic devices. The minimum exclusion area, shown here, is made up of the width and height of one of the Populi logotype blocks at the chosen size. 8

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

For the print, the red circle of the Populi logo should never be less that 15mm in size. If there is absolute must to use the logo in miniature size, the designer should consider using only the mark. (example 1). If only the mark is used, circle should not be smaller that 5mm in haight. (example 2).

Vertical Logotype

Exclusion Zone

Minimum Size

In case when vertical logotype is needed, care must be taken to make sure the proportional relationship between mark and the typography is correct.

The minimum exclusion area, shown here, is made up of the width and height of one of the Populi logotype blocks at the chosen size.

For the print, the red circle of the Populi logo should never be less that 15mm in size

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

What Not to do With the Logotype

Never rotate the logo

Never change the color of the mark

Never change the composition

Never change the typography

Never mirror the mark

Never use effects

Never use shadows

Never use typography without the mark

Never outline the logotype

Examples show inconsistent use of the Populi logotype. Altering the Populi logotype will undermine the impact of the identity and therefore the Populi brand. Hence, it is never adviced 10

Populi Brand Gudelines /// Reproducing the Logotype (Georgian)

Reproducing the Logotype (English)

These guidelines describe the basic rules of designing with/reproducing the Populi logotype in English. For most part, all the rules that apply to the Georgian version of the logotype, also apply to the English version of the logotype. There are few exceptions which are demonstrated in following section

Use of the logotype

Where possible, the Populi logotype should be displayed on a flat white background (example 1).

The precise position and proportion of all the logotype elements is fixed and must always be reproduced in the set relationship shown here. The elements must never be re-drawn or modified in any way. Printing the logotype The use of the Populi logotype in any printed material must be in CMYK or Pantonne mode.

The logotype can also be displayed as white reversed out of black (example 2). When reproducing the logotype for print on colored background, care must be taken to ensure that the area surrounding the logotype is tonally even and either sufficiently light or sufficiently dark. To ensure that logotype is legible on colored background it should always be either all white or all black. Logotypes in example 3 and examlpe 4 are presented in two colors. Those logos should be used In case of limited printing posibilities.

Populi Brand Gudelines /// Reproducing the Logotype (English)

1. Full Color Version

2. Full Color Version on the darck background

3. Two Color Mark Version

4. Two Color Mark Version with white type on Dark Colored Background

Populi Brand Gudelines /// Reproducing the Logotype (English)

Exclusion Zone

Minimum Size

example 1

example 2

Populi logotypes must always be surrounded by an area, which is entirely clear of typography and any other graphic devices.

For the print, the red circle of the Populi logo should never be less that 15mm in size. If there is ablsolute must to use the logo in miniature size, the designer should consider using only the mark. (example 1).

The minimum exclusion area, shown here, is made up of the width and height of one of If only the mark is used, it should not be smaller that 5mm in height. (example 2). the Populi logotype blocks at the chosen size.

Populi Brand Gudelines /// Reproducing the Logotype (English)

Vertical Logotype

Exclusion Zone

Minimum Size

In case when vertical logotype is needed, care must be taken to make sure the proportional relationship between mark and the typography is correct.

The minimum exclusion area, shown here, is made up of the width and height of one of the Populi logotype blocks at the chosen size.

For the print, the red circle of the Populi logo should never be less that 15mm in size

Populi Brand Gudelines /// Reproducing the Logotype (English)

Exception

Populi Brand Gudelines /// Reproducing the Logotype

Exclusion Zone

Minimum Size

example 1

example 2

Populi logotypes must always be surrounded by an area, which is entirely clear of typography and any other graphic devices.

The minimum exclusion area, shown here, is made up of the width and height of one of the Populi logotype blocks at the chosen size.

If only the mark is used, it should not be smaller that 5mm in height. (example 2).

Populi Brand Gudelines /// Reproducing the Logotype

Vertical Logotype (Georgian)

Exclusion Zone

Minimum Size

In case when vertical logotype is needed, care must be taken to make sure the proportional relationship between mark and the typography is correct.

The minimum exclusion area, shown here, is made up of the width and height of one of the Populi logotype blocks at the chosen size.

For the print, the red circle of the Populi logo should never be less that 15mm in size

Populi Brand Gudelines /// Reproducing the Logotype

Vertical Logotype (English)

Same rules as in georgian should be used here.

Populi Brand Gudelines /// Reproducing the Logotype

Exclusion Zone

Minimum Size

Vertical Logotype (Bilingual)

Exclusion Zone

Minimum Size

Populi Brand Gudelines /// Reproducing the Logotype

Primary Colors

The colour gives our brand its face. Populi is a dominantly red brand. A spectrum of primary and secondary colours help to create varied and exciting applications.

20 Populi Brand Gudelines /// Colors

These are the Populi Brand Colours and their inspirations. Please always match Populi brand colors to the swatches that are presented in this section.

Accurate reproduction of the Populi red is essential in communicating a clear and consistent message about interactivity via logotype.

Populi Red and Green

RGB: CMYK: HEX: Pantone:

237 28 36 0 100 100 0 ED1C24 1797 C

RGB: CMYK: HEX: Pantone:

Populi Red and Green Gradients

141 198 63 50 0 100 0 8DC63F 376 C

Here, presented are Populi brand colour specifications for various printing and web applications. Please always match Populi colors to the swatches provided on this page and refer to the proper color specifications when producing applications for Populi. For printing, use the Pantone速 ink or CMYK color system. For online/on-screen applications refer to the RGB values.

In order to create Populi Red Gradient, the center of the gradient should be same color as Populi Red and outside of the Populi Red Gradient should be slightly darker than Populi Red. (For exact specifications please refer to the formulas that are stated in the illustration) Same applies to the Populi Green; In order to create Populi Green Gradient, the center of the gradient should be same color as Populi Green and outside of the Populi Green Gradient should be slightly darker than Populi Green. (For exact specifications please refer to the formulas that are stated in the illustration)

The CMYK colours originate from the Pantone速 Colour Bridge Populi Brand Gudelines /// Colors

Secondary Colors

RGB: CMYK: HEX: Pantone:

240 225 76 0 6 68 6 F0E14C 458 C

RGB: CMYK: HEX: Pantone:

255 187 32 0 27 87 0 FFBB20 1235 C

Please always colours to the swatches provided in the on this page 22

Populi Brand Gudelines /// Colors

RGB: CMYK: HEX: Pantone:

250 123 18 0 51 93 2 FA7B12 1585 C

RGB: CMYK: HEX: Pantone:

232 83 5 0 64 98 9 E85305 159 C

RGB: 89 204 13 CMYK: 56 0 94 20 HEX: 59CC0D Pantone: 370 C

Optional Substitutes for Secondary Colors

RGB: CMYK: HEX:

236 234 102 10 0 74 0 ECEA66

RGB: CMYK: HEX:

255 232 39 2 3 92 0 FFE827

RGB: CMYK: HEX:

248 192 30 2 25 97 0 F8C01E

RGB: CMYK: HEX:

235 169 33 7 36 100 0 EBA921

RGB: CMYK: HEX:

55 175 84 76 3 92 0 37AF54

RGB: CMYK: HEX:

221 221 85 16 9 81 0 DDD355

RGB: CMYK: HEX:

232 190 39 10 23 97 0 FFBB20

RGB: CMYK: HEX:

221 150 40 13 45 100 0 DD9628

RGB: CMYK: HEX:

248 149 29 0 49 100 0 F8951D

RGB: CMYK: HEX:

80 184 72 70 0 100 0 50B848

Populi Brand Gudelines /// Colors

Typography

Typography is an important element of the Populi brand identity system to help to create recognition of the brand. Uni Sans is the font used for all Latin Populi applications. The Georgian equivalent font is called Bpg Phone. The system font for web and office applications is Arial for Latin and Sylfaen for Georgian.

For demonstration purposes English and placeholder text (Lorem Ipsum)is used on many applications in these guidelines.

In Georgian language headlines and titles are usually set in BPG Phone Bold. Body copy usually appears in BPG Phone Regular.

Use typography in a bold and confident way. In all applications, Georgian is the dominant language and English the secondary one.

All fonts used for Populi applications will either be provided by Populi Marketing department, or must be purchased at www.myfonts.com or at www.fonts.ge. Please contact the Populi Marketing department for further information.

Populi Brand Gudelines /// Typography

Georgian Typography Lorem ipsum

აბგდევზთი

dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

ლმნოპჟრსტუფქღყშჩცძწჭხჯჰ აბგევზთიკლმნოპჟრსტუფქღყშჩცძწჭხ

დსგსდჰდფჰდგჰ პგჯზფდგზდფ დფკჰმზდლფნლზდფჰლნზდბჰ ჯგნფზ

ზეჯგჰრუზდჰფგუზჰდიუჰზდიუფგჰკზდფგჰზჯკდგჰზჰგკზნდეგზფდგჰზე

ჯჰ აბგდევზთიკლმნოპჟრსტუფქღყკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ აბგ ევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ აბგდევზთიკლმნოპჟრსტუფქღყ კლმნოპჟრსტუფქღყშჩცძწჭხჯჰ აბგევზთიკლმნოპჟრსტუფ ღყშჩცძწჭხ ჯჰაბგდევზთიკლმნოპჟრსტუფქღყკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ აბგ ევზთიკლმნოპჟრსტუფქღყშჩცძწჭხჯჰ აბგდევზთიკლმნოპჟრსტუფქღყ ფქღყშჩცძწჭხჯჰ აბგევზთიკლმნოპჟრსტუფ

ჯდფნბჯზდფნჯზნდფჯჰნზდფჯჰნჯლზდფჰჯკლზდჯფჯჰზდფჯჰჯზდფჰჯზ ჰდფჯკჰგზდფჯკგჰჯკზფდჰგჯკზდფჰგჯკზჰფგჯკ;ზფჰგკჯზჰგჯკზფჰგჯკდ ფჰგჯკზჰფდგჯკჰზდფჯკგჰზფდკსჯგჰურჰგუზფდჰგზლუსფჰგუზსჰგუზრ ჰგულზჰგუზსჰდფგზულჰგჰზლრჰგლუზჰგლზიუდფჰუილზდფჰულჰზლ უდიგჰრზჰგზლიუჰზიულრეჰგლზიუეჰრგლიუჰეგილუზდჰფგუჰზდლუჰ რდეულგჰ

გნოზჰდგუზხდჰგუნხზდუიგჰზო;ერჰგიო;აეჰრგუოდზფგჰზჰგო;იზჰგოი; ზეჰრგოიზჰდფგოი;ზეჰგიოზჰეოიგჰზიო;ეჰგიოზდგჰრო;იზეჯჰრგო;იჰზ ერგ;ოჰერიო;გჰო;იზერჰგიო;ზეჰრგო;ზჰდგიო;ზგჰოიზჰეოიგჰზეო;ირ გჰზოჰგოზჰიერგჰოიზჰოდგჰზო;ეჰრო;იგჰზოიჰგროზჰგროზიჰრგოი;ზ ჰრგიო;ჰგოი;ზჰრგო;იზრჰგზ;იოერჰგ;იოგჰზოი;ჰგზოი;ჰრგიოზდჰგოი ზდფჰ

Populi Brand Gudelines /// Typography

English Typography Uni Sans Regular

Uni Sans Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789

Uni Sans Bold

Uni Sans Bold Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789

In English language headlines and titles are usually set in Uni Sans Bold. Body copy usually appears in Uni Sans regular or Uni Sans Book. The Georgian equivalent of the Uni Sans font is called BPG Phone. 26 Populi Brand Gudelines /// Typography

Georgian Typography BPG Phone Regular

BPG Phone Italic

აბგდევზთიკლმნოპჟრსტუფქღ ყშჩცძწჭხჯჰ 12345678910

BPG Phone Bold

BPG Phone Blod Italic

აბგდევზთიკლმნოპჟრსტუფქღ ყშჩცძწჭხჯჰ 12345678910

In Georgian language headlines and titles are usually set in BPG Phone Bold. Body copy usually appears in BPG Phone Regular.

All fonts used for Populi applications will either be provided by Populi Marketing department, or must be purchased at www.myfonts.com or at www.fonts.ge.

Please contact the Populi Marketing department for further information.

Populi Brand Gudelines /// Typography

Grids

A grid system is utilized for the print layouts, which help to create consistency in design, and to define the size and placement of the brandmark as well as the graphic device.

Populi Brand Gudelines /// Photographic Style

Master Grid A3

For consistent layout purposes, a master layout grid is used for all print applications (editorial). The layout grid is based on the A4 master grid. It is constructed with 6 vertical and 10 horizontal columns.

The position and size of the brandmark Cell is always based on the grid, and the graphic device is constructed according to the grid, too. Use it further for the placement and alignment of text and image boxes in the layout

For any DIN format, scale the master grid which is based on the A4 format. Please use the template files provided whenever possible.

Populi Brand Gudelines /// Photographic Style 29

A4 Master grid measurements

6 21.9 6 21.9 6 21.9

12 12

Above are the measurements for the construction of the A4 Master Grid:

30 Populi Brand Gudelines /// Photographic Style

It consist of 6 equal vertical columns and 10 Horizontal ones. The gutter between the grid columns is 6mm. The margin around all sides of the grid is twice the width of the gutter; 12mm.

Master grid Lorem ipsum dolor sit amet

consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet

consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sagittis tortor non lacus sagittis vestibulum. Duis auctor odio et lacus ullamcorper consequat. Aenean et tortor nec urna accumsan ornare. Ut at arcu enim. Cras mauris ligula, facilisis ac auctor vel, ornare quis nulla. Ut blandit adipiscing eleifend. Nullam ultricies enim ut sapien scelerisque ac ultricies ante pretium. Donec semper elementum justo tincidunt adipiscing. Aenean non nisi urna. Sed eleifend interdum neque. Fusce lacus neque, dapibus ac pellentesque in, dictum non quam. Suspendisse rhoncus commodo lacus in laoreet. Nam dignissim, nunc eu cursus elementum, augue est rhoncus orci, non sodales enim augue vel diam. Integer interdum purus non quam commodo mattis. Curabitur vel quam purus. Nunc justo lacus, vehicula at tempor sit amet, fermentum vel massa. Aliquam erat volutpat. Pellentesque dignissim, dui a porta blandit, justo odio consequat leo, sed tristique sapien neque nec enim. Maecenas eget libero sed nisl.

Nunc tincidunt, velit sit amet aliquam eleifend, enim tellus consequat lacus, dignissim scelerisque enim nisi ac felis. Etiam ut eros tortor, vel dapibus leo. Donec et lorem ac ligula pulvinar hendrerit. Nulla scelerisque velit vel neque interdum blandit in at tellus. Phasellus iaculis, lacus non cursus pretium, justo sem lobortis neque, quis rhoncus quam libero at dui. Fusce mauris tellus, varius quis auctor id, placerat quis ipsum. Etiam pellentesque dolor quis lacus bibendum tempus. Donec orci justo, suscipit cursus blandit sed, commodo eu sapien. Quisque et nisi a sem laoreet mollis. Sed nec ante nibh, non malesuada tellus. Duis non augue nec leo hendrerit viverra a et velit. Morbi eleifend massa quis massa feugiat volutpat. Vestibulum euismod interdum eros vel interdum.

A5 Populi Brand Gudelines /// Photographic Style

Photographic Style

Plantitude and Freshness is essencial component of photography for Populy Brand

Imagery plays a vital role in the Populi master brand identity system. The correct and consistent use of imagery is a powerful means of strengthening the recognition of the brand â&#x20AC;&#x201C; it reflects Populiâ&#x20AC;&#x2122;s personality and beliefs and creates differentiation. 32

Populi Brand Gudelines /// Photographic Style

This photographic style is based on idea of Plantitude and Freshness. Populi images must depict fruits, vegetables and other Populi products that are composed in a bunch and in hue match the hues of Populi Brand Color Swatch.

For the photographic style Populi Red, Populi Green or any other Populi Secondary color should be dominant. The Image can be predominantly composed of any single hue of Populi Barand Color. The attributes below apply to the photographic style.

General rules

1. Each image must include a certain percentage of Red and Green or any other Populi Brand secondary color.

2. The objects in each image must look fresh and clean.

3. The Image must be composed of several related objects

Populi Brand Gudelines /// Photographic Style 33

The Hue Application

CMYK: 0 100 100 0

In order for a designer to make sure that the image is tonally equal to the hue from Populi Brand Color Swatch, he must take care to apply the swatch of the chosen hue to the image. This way he correctly assess the difference between Populi Color hue and the general hue of the image.

CMYK: 0 100 100 0

CMYK: 0 51 93 2

If the Hue from the Populi Brand Color Swatch doesnâ&#x20AC;&#x2122;t match the general hue of the image, the designer must try to manually change the hue of the image. After the retouching the designer must make sure that image looks natural, fresh and clean.

Populi Brand Gudelines /// Photographic Style

CMYK: 50 0 100 20

CMYK: 0 6 68 6

CMYK: 0 27 87 0

CMYK: 0 51 93 2

CMYK: 0 64 98 9

CMYK: 56 0 94 20

Populi Brand Gudelines /// Photographic Style 35

Outdoor Signage

Populi logotype has a special characteristics that must be taken in consideration for the outdoor signage.

36 Populi Brand Gudelines /// Outdoor Signage

Since logo consists of two complimentary colors, Populi Red and Populi Green, it is not advised to place the logo on color background. Because it creates an unpleasant visual effect.

Hence, each time we use the two color version of Populi logotype, a designer must place it on the white background. Following section demonstrates how to use the Populi logotype correctly.

Outdoor Signage

Horizontal Sign

Vertical Sign

Populi Brand Gudelines /// Outdoor Signage

Outdoor Sign

Outdoor signage

Outdoor signage, XXL size

38 Populi Brand Gudelines /// Outdoor Signage

Outdoor Sign Measurements x

x x

The minimum exclusion area, shown here, is made up of the width and height of one of the Populi logotype blocks at the chosen size.

Populi Brand Gudelines /// Outdoor Signage 39

Outdoor Sign on Building Facade

Care must be taken, to make sure that Populi logotype for the outdoor signage, is placed directly in center of signage. 40 Populi Brand Gudelines /// Outdoor Signage

Outdoor Sign on Building Facade

Populi Brand Gudelines /// Outdoor Signage

Outdoor Sign on Building Facade

Populi Brand Gudelines /// Outdoor Signage

Lightbox

Populi Brand Gudelines /// Outdoor Signage

Pricetags

Pricetags are very important part of Populi brand. Perfect order of typography and graphic elements should be achieved in order to assure comprehensive communication. 44

Populi Brand Gudelines /// Pricetags

In following section, there are presented six different types of price tags. Each one of them is unique and require designerâ&#x20AC;&#x2122;s careful attention.

Regular Pricetag 80mm

კოდი:2273024

#1243

Text - Regular, 7pt. Title - Bold, 10pt. Colour - 100% Black

ფრანგული ბაგეტი რუხი 300gr

Title - Bold, 10pt. Price - Bold, 16pt. Colour - 100% Black

ფასი:

Text - Regular, 7pt. Title - Bold, 10pt. Colour - 100% Black Title - Bold, 10pt. Price - Bold, 16pt. Colour - 100% Black

1.25ლ

Date:05/08/10

კოდი:2273024

Regular pricetags will be used most often. Care must be taken to make sure that they are designed and printed correctly.

#1243

1.25ლ

3 #1243

ფრანგული ბაგეტი რუხი 300gr

ფასი:

კოდი:2273024

ფრანგული ბაგეტი რუხი 300gr

ფასი:

80mm

13mm 3

Date:05/08/10

36mm

Date:05/08/10

36mm

13mm 3

1.25ლ

კოდი:2273024

#1243

ფრანგული ბაგეტი რუხი 300gr

ფასი:

1.25ლ

The size of the regular pricetag is designed in a way that 16 of them will fit on A4 paper. Two horizontally and eight vertically. Populi Brand Gudelines /// Pricetags 45

Popshock Pricetag

პოპშოკი!

46 Populi Brand Gudelines /// Pricetags

76mm

100mm

Title - Bold, 29pt. Colour -0% Black

21mm

80mm

პოპშოკი!

Best Price Pricetag

საუკეთესო ფასი!

76mm

100mm

Title - Bold, 19pt. Colour -0% Black

21mm

80mm

Populi Brand Gudelines /// Pricetags

Pop Price for Pop Brand Pricetag

პოპ-ბრენდი პოპ-ფასად

Populi Brand Gudelines /// Pricetags

76mm

100mm

Title - Bold, 19pt. Colour -0% Black

21mm

80mm

პოპ-ბრენდი პოპ-ფასად

New Pricetag

სიახლე!

76mm

100mm

Title - Bold, 29pt. Colour -0% Black

21mm

80mm

Populi Brand Gudelines /// Pricetags 49

Imported Pricetag 110mm 4

58mm

18mm

12mm

34mm

110mm

Italy

Holland Germany

50 Populi Brand Gudelines /// Pricetags

Price of the Day Pricetag

20mm

80mm

78mm

100mm

Title - Bold, 33pt. Colour -0% Black

Populi Brand Gudelines /// Pricetags

Stationary

A letter or a business card may often be the first contact with Populi. The stationery demands correct and consistent application of the Populi identity across all stationery items, so as to maintain a clear and professional image for our organisation. Most stationery items work in dual language. 52

Populi Brand Gudelines /// Stationary

Style

Populi Brand Gudelines /// Stationary 53

Business Card (Georgian)

Title - Bold, 10pt. Subtitle - Regular, 8pt.

Text - 7pt.

55mm

ლიკა მიქაუტაძე კომუნიკაციის უფროსი

ტელ.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

საქართველო, თბილისი 0145, ქინძმარაულის ქ. 5

ლიკა მიქაუტაძე კომუნიკაციის უფროსი

ტელ.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

საქართველო, თბილისი 0145, ქინძმარაულის ქ. 5

85mm

Web - Regular, Centered 12pt.

Size: 85 x 55 mm Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: Full color gradient 54

Populi Brand Gudelines /// Stationary

www.populi.ge

Business Card (English)

Title - Bold, 11pt. Subtitle - Regular, 9pt.

Text - 8pt.

55mm

Lika Mikautadze Head of Communications

tel.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

5, Kindzmarauli street 0145, Tbilisi, Georgia

Lika Mikautadze Head of Communications

tel.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

5, Kindzmarauli street 0145, Tbilisi, Georgia

85mm

Web - Regular, Centered 12pt.

www.populi.ge

Size: 85 x 55 mm Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: Full color gradient Populi Brand Gudelines /// Stationary 55

Letterhead (Georgian)

210

297mm

15.6 12

Title - Bold, 13pt. Text - Regular, 9pt. Kerning - 0 Leading - 14pt. Colour - 100% Black

ლორემ იპსუმ

ლორემ იპსუმ დოლორ სიტ ამეტ, ცონსეცტეტურ ადიპისცინგ ელიტ. Dონეც მოლესტიე პრეტიუმ

ლიგულა, ატ საგიტტის ტელლუს ფრინგილლა სედ. ჩურაბიტურ ატ სემ ნონ ენიმ ცომმოდო ვარიუს

ეუ ეტ ლორემ. ნულლამ ბიბენდუმ ტემპუს ესტ სედ ტინციდუნტ. ალიქუამ სიტ ამეტ ლეცტუს ატ ერატ

ბლანდიტ საგიტტის ინ ვიტაე ნულლა. დონეც ლუცტუს ურნა იაცულის ენიმ ტინციდუნტ ეტ

ელემენტუმ მაგნა პოსუერე. ნულლამ ა ჰენდრერიტ ნისი. Mაეცენას დაპიბუს, ნულლა ატ

სოლლიციტუდინ ჰენდრერიტ, ნუნც ნულლა ბლანდიტ ქუამ, ველ ცონსეცტეტურ ანტე დოლორ იდ

ნისლ. მაეცენას ნეც დიამ ა ტორტორ მოლესტიე ვეჰიცულა ინ ველ

რისუს. უტ ლაორეეტ იაცულის დუი სედ რუტრუმ. Dონეც ჰენდრერიტ დოლორ იდ საპიენ

ცონსეცტეტურ ქუის ფრინგილლა ნულლა იმპერდიეტ. Vივამუს დიგნისსიმ ლიბერო ა არცუ

ფაცილისის ულტრიცეს. Vესტიბულუმ ველ ენიმ სემ. ჩლასს აპტენტ ტაციტი სოციოსქუ ად ლიტორა

ტორქუენტ პერ ცონუბია ნოსტრა, პერ ინცეპტოს ჰიმენაეოს. ჩურაბიტურ ეგესტას არცუ ინ ტორტორ

ვენენატის ორნარე. შედ ფაცილისის იაცულის აუგუე, იდ ვივერრა ტელლუს ელეიფენდ ინ. Mაურის

პოსუერე ლიბერო

აც მეტუს პლაცერატ ელემენტუმ.Nუნც სოდალეს, ტელლუს ინ რჰონცუს გრავიდა, დიამ მი

ფაცილისის ნულლა, აც ფაცილისის ნიბჰ ლაცუს ნონ მეტუს. Dონეც ნისი ელიტ, სცელერისქუე აც

ეუისმოდ უტ, ვოლუტპატ უტ ესტ. Mაეცენას მოლესტიე საგიტტის არცუ ეგეტ ულტრიცეს. Vივამუს

მოლლის ტემპუს ლუცტუს. Fუსცე ულტრიციეს პჰარეტრა ულლამცორპერ. Lორემ იპსუმ დოლორ სიტ

ამეტ, ცონსეცტეტურ ადიპისცინგ ელიტ. Mაეცენას ფრინგილლა საგიტტის ფელის ქუის ორნარე. V

ესტიბულუმ იდ მი ეუ მაგნა აცცუმსან ჰენდრერიტ სედ ნეც მაგნა. Pრაესენტ ეუისმოდ მალესუადა

დაპიბუს. Nულლამ სემპერ ლაორეეტ დოლორ რუტრუმ დიცტუმ. ენეან მეტუს ტურპის, მალესუადა

გრავიდა სიტ ამეტ, პულვინარ ქუის ჯუსტო. Aლიქუამ რჰონცუს ტელლუს ადიპისცინგ მი სემპერ

ვოლუტპატ სიტ ამეტ იმპერდიე

ტელ.: +(995 99) 50 28 25

e-mail: lika@populi.ge www.populi.ge

Text - Regular, 7pt. Kerning - 0 Leading - 8.4 pt. Colour - 100% Black

ლორემ იპსუმ

12 Size: 210 x 297 mm Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: Full color gradient 56 Populi Brand Gudelines /// Stationary

საქართველო, თბილისი 0145, ქინძმარაულის ქ. 5

ტელ.: +(995 99) 50 28 25

e-mail: lika@populi.ge www.populi.ge

საქართველო, თბილისი 0145, ქინძმარაულის ქ. 5

Letterhead (English) 210

297mm

15.6 12

Title - Bold, 14pt.

Text - Regular, 8pt. Kerning - 0 Leading - 9.6pt. Colour - 100% Black

Lorem ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec molestie pretium ligula, at sagittis tellus fringilla sed. Curabitur at sem non enim commodo varius eu et lorem. Nullam bibendum tempus est sed tincidunt. Aliquam sit amet lectus at erat blandit sagittis in vitae nulla. Donec luctus urna iaculis enim tincidunt et elementum magna posuere. Nullam a hendrerit nisi. Maecenas dapibus, nulla at sollicitudin hendrerit, nunc nulla blandit quam, vel consectetur ante dolor id nisl. Maecenas nec diam a tortor molestie vehicula in vel risus. Ut laoreet iaculis dui sed rutrum. Donec hendrerit dolor id sapien consectetur quis fringilla nulla imperdiet. Vivamus dignissim libero a arcu facilisis ultrices. Vestibulum vel enim sem. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur egestas arcu in tortor venenatis ornare. Sed facilisis iaculis augue, id viverra tellus eleifend in. Mauris posuere libero ac metus placerat elementum.

Nunc sodales, tellus in rhoncus gravida, diam mi facilisis nulla, ac facilisis nibh lacus non metus. Donec nisi elit, scelerisque ac euismod ut, volutpat ut est. Maecenas molestie sagittis arcu eget ultrices. Vivamus mollis tempus luctus. Fusce ultricies pharetra ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas fringilla sagittis felis quis ornare. Vestibulum id mi eu magna accumsan hendrerit sed nec magna. Praesent euismod malesuada dapibus. Nullam semper laoreet dolor rutrum dictum.

Aenean metus turpis, malesuada a gravida sit amet, pulvinar quis justo. Aliquam rhoncus tellus adipiscing mi semper volutpat sit amet imperdiet eros. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque egestas dapibus semper. Fusce metus tellus, sollicitudin ac commodo eget, scelerisque a tellus. Donec nec tellus id nulla tincidunt dictum. Proin commodo, nunc in rhoncus rhoncus, nulla ante gravida est, ut tempus sem orci lacinia turpis. Nunc eu nisi eu nibh rutrum euismod sed vel purus. Pellentesque commodo mauris id lorem consequat sit amet placerat velit ornare. Sed quis tristique dolor. Proin eu quam vel dui auctor molestie in eget velit. Nulla dignissim accumsan felis id ornare. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce dapibus magna a massa commodo iaculis. Duis sodales pharetra mauris vel rutrum. Nam ultricies tempor lacus vitae suscipit. Suspendisse ut leo magna. Cras vestibulum tellus ligula. Aliquam aliquam augue sed risus ultricies tincidunt.

tel.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

5, Kindzmarauli street 0145, Tbilisi, Georgia

Text - Regular, 10pt. Kerning - 0 Leading - 14 pt. Colour - 100% Black

Lorem ipsum

12 Size: 210 x 297 mm Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: Full color gradient Populi Brand Gudelines /// Stationary

Envelope (Georgian)

215mm

Text - Regular, 7pt. Kerning - 0 Leading - 8.4 pt. Colour - 100% Black

Size: 215 x 105 mm Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: Full color gradient 58 Populi Brand Gudelines /// Stationary

105mm

ტელ.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

საქართველო, თბილისი 0145, ქინძმარაულის ქ. 5

ტელ.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

საქართველო, თბილისი 0145, ქინძმარაულის ქ. 5

Envelope (English)

215mm

Text - Regular, 8pt. Kerning - 0 Leading - 9.6pt. Colour - 100% Black

105mm

tel.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

5, Kindzmarauli street 0145, Tbilisi, Georgia

tel.: +(995 99) 50 28 25 e-mail: lika@populi.ge www.populi.ge

5, Kindzmarauli street 0145, Tbilisi, Georgia

Size: 215 x 105 mm Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: Full color gradient Populi Brand Gudelines /// Stationary 59

Web - Regular, Centered 12pt.

Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: White 60 Populi Brand Gudelines /// Stationary

15.6

Folder (Georgian)

www.populi.ge

Web - Regular, Centered 12pt.

15.6

Folder (English)

www.populi.ge

Print Color: Black CMYK: 50 50 50 100 Red CMYK: 0 100 100 0 Populi Logo: White Populi Brand Gudelines /// Stationary

Text - 17pt.

ლიკა მიქაუტაძე

Text - 9pt.

კომუნიკაციის უფროსი

55mm

62 Populi Brand Gudelines /// Stationary

85mm

Badge

ლიკა მიქაუტაძე კომუნიკაციის უფროსი

Text - 17pt.

ლიკა მიქაუტაძე

Text - 9pt.

კომუნიკაციის უფროსი

55mm

Badge

ლიკა მიქაუტაძე კომუნიკაციის უფროსი

85mm

Bracelet

Populi Brand Gudelines /// Stationary 63

Navigations

Navigations allow people to find their way around the store. In this case, clear and simple signage is a key for successful experience. In following section there are presented: direction signs, public restroom signs and in store section dividers. 64 Populi Brand Gudelines /// Navigations

Navigations

Arrow indicating on West

Arrow indicating on North

Arrow indicating on East

Arrow indicating on South

Arrow indicating on West/Black

Arrow indicating on North/Black

Arrow indicating on East/Black

Arrow indicating on South/Black

Male Restroom Sign

Female Restroom Sign Populi Brand Gudelines /// Navigations 65

Section and Product Deviders 20 cm

80 cm

საკონდიტრო

ნაწარმი

Product Devider

საკონდიტრო

66 Populi Brand Gudelines /// Navigations

რძის ნაწარმი

Section Devider

ნაწარმი

60 cm

16 cm

20cm 20cm 14cm 14cm 55cm

200cm

Stand

60cm

Populi Brand Gudelines /// Navigations

In Store Section Deviders

13cm

75cm

57cm

75cm

Title - Bold, 192pt.

Bakery

68 Populi Brand Gudelines /// Navigations

In Store Section Deviders

Fruits

Vegatables

Populi Brand Gudelines /// Navigations 69

10 Cars are very important part of Populi brand. Perfect order of logotype and photogragraphic elements should be achieved in order to assure comprehensive communication. 70

Populi Brand Gudelines /// Cars

In following section, there are presented three different types of cars. Each one of them is unique and require designerâ&#x20AC;&#x2122;s careful attention.

Cars

Photoes of fruits, used on cars are different from Populi photographic style.

Populi Brand Gudelines /// Cars

Cars

Populi Brand Gudelines /// Cars

Cars

Populi Brand Gudelines /// Cars

Contents

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 74

Reproducing the Logotype Primary Colors Typography Grids Photographic Style Outdoor Signage Pricetags Stationary Navigations Cars

Populi Brand Gudelines /// Cars

3 20 24 28 32 36 44 52 64 70

kindly created by

SIM www.creative.ge