2024
The voice of the automotive aftermarket industry in Australia
2024 MEDIA GUIDE
REACHING A HIGHLY TARGETED TRADE AUDIENCE CONTENT - CREDIBILITY - CIRCULATION
AUSTRALIA’S LEADING AUTOMOTIVE PARTS & ACCESSORIES INDUSTRY MAGAZINE
MAGAZINE PROFILE Australian Automotive Aftermarket Magazine (AAAM) is the publication of choice for the industry because of its wide reach, depth of content and breaking news. It reports on the activities of the automotive aftermarket, including retail, manufacturing, automotive services and the mechanical repair sector. Each magazine also contains credible features and specialist technical articles from respected automotive industry experts. Being the official publication of the Australian Automotive Aftermarket Association (AAAA), it is accepted as the industry leader and as such is read and retained for reference by key decision makers.
CAB Audited
Australian Automotive Aftermarket Magazine is a member of the Circulations Audit Board.
CIRCULATION Printed direct mail per issue (av) 18,100 e-Zine format (av) 32,000 Readership per issue (av) 70,000+ AAAA Members 20% Automotive Mechanical Repairers 80%
EDITORIAL IN EVERY ISSUE
• Workshops • Automotive Specialists
• President & Executive Director’s Report
• Manufacturers
• Breaking Industry News
• Distributors
• New Product Information
• Resellers & Retailers • International Organisations
• Performance Racing & Tuning Council Updates • Australian 4WD Council Updates
Key overseas aftermarket organisations such as:
• Specialist Technical Articles • AAAA Member Information
• Austrade • SEMA • AAIA, APRA, MEMA (USA) • FIGIEFA (Europe) & • APAANZ (New Zealand)
READER SURVEY • 94% read it to keep up to date with industry news • 87% of readers have authority with purchasing decisions • 86% of Advertisers found AAAM to be value for money • 77% of readers have visited an advertisers website after seeing an ad in the Magazine • 75% read it to look for new products • 44% read it to look for new suppliers • 42% of readers keep their copy for longer than 6 months A full copy of the reader survey conducted by
is available on request
are all recipients of Australian Automotive Aftermarket magazine.
ADVERTISING RATES All rates quoted are per issue. Rates are quoted in Australian Dollars. Australian advertisers please add 10%gst.
FEATURES & DEADLINES 2024 FEBRUARY 2024
JULY 2024
Release Date: 12 February 2024
Release Date: 15 July 2024
• Lubricants, Fluids & Chemicals • Hand Tools & Diagnostics
• Tyres & Wheels • Batteries & Chargers
Editorial & Advertising Deadline: 19 January 2024
Editorial & Advertising Deadline: 26 June 2024
PERFORMANCE RACING & TUNING SPECIAL PUBLICATION Release Date: 12 February 2024
• Members in Motorsport Editorial & Advertising Deadline: 19 January 2024
• AAAE Preview • Brake, Clutch and Driveline • Auto Elect & Lighting Editorial & Advertising Deadline: 23 February 2024
AUGUST 2024
Release Date: 19 August 2024
• Environmentally Friendly • Steering & Suspension Editorial & Advertising Deadline: 26 July 2024
SEPTEMBER 2024
Release Date: 23 September 2024
• Oils & Lubes • Towing Systems & Vehicle Protection Editorial & Advertising Deadline: 30 August 2024
MAY 2024 Release Date: 6 May 2024
• AAAE Review • Business Services • Garage Equipment Editorial & Advertising Deadline: 12 April 2024
• Accessories & Car Care • Servicing Editorial & Advertising Deadline: 17 May 2024
4WD SPECIAL PUBLICATION Release Date: 3 June 2024 Editorial & Advertising Deadline: 17 May 2024
X3
X6
DPS Full page Half page Third page Quarter page Inserts/Onserts
$6015 $3345 $2010 $1760 $1060 POA
$5700 $3170 $1900 $1695 $985
$5415 $3010 $1735 $1550 $910
X9
$5130 $2850 $1550 $1410 $850
GUARANTEED POSITIONS A 10% loading applies to all guaranteed positions excluding cover postitions. Inside front cover Inside back cover Outside back cover
page rate plus 25% page rate plus 15% page rate plus 25%
Outside Front Cover
$4930
Position your company as a leading supplier by securing a cover promotion with the AUSTRALIAN AUTOMOTIVE AFTERMARKET MAGAZINE. Approximately 2/3 of the outside front cover will be allocated to the cover sponsor promotion. Reproduction of general advertisements will not be acceptable as front cover material. Final approval of the cover lies with the AAAA.
AAAM WEBSITE OPTION A OPTION B OPTION C OPTION D OPTION E
$2500 annual charge $1000 per month $500 per month $500 per month $500 per email, (average EDM release is fortnightly)
AAAA MEMBER DISCOUNTS –
OCTOBER 2024
A 10% DISCOUNT ON ALL ADVERTISEMENT RATES APPLY FOR CURRENT AAAA MEMBERS.
• Replacement Parts • Air Conditioning
ADVERTISING & EDITORIAL POLICY
Release Date: 28 October 2024
Editorial & Advertising Deadline: 4 October 2024
JUNE 2024
Release Date: 11 June 2024
CASUAL
COVER RATES
MARCH 2024 Release Date: 12 March 2024
4 COLOUR
NOVEMBER 2024
Release Date: 2 December 2024
• Diesel • Engine Management & Cooling Editorial & Advertising Deadline: 8 November 2024
Editorial submissions are gratefully received. Priority will be given to relevant newsworthy items and all items must be received by the editorial deadline to be considered for inclusion. The editor reserves the right to review and edit all material submitted in order to maintain editorial standards, to conform to the legal requirements of publishing, and in order to allocate appropriate space. No guarantee of publishing is given to any submission. Editorial may also be obtained independently, (without prior consent), from a credible source if the story is seen to be newsworthy. If advertising material is not received by the material deadline date for each issue, your material will not be accepted and the page will be forfeited. A 70% fee of advertisement booking rate will be charged, and will be due under the normal payment terms. Whilst all care will be taken to avoid any conflict in the placement of advertisements or editorial promoting similar product ranges, the AAAA magazine cannot guarantee that conflicts will not occur on some occasions.
ADVERTISING SPECIFICATIONS MAGAZINE TRIM SIZE – 210mm wide x 275mm high BLEED SIZE – 220mm wide x 285mm high COVER PROMOTION 190mm wide x 150mm high
DOUBLE PAGE SPREAD Trim Size – 420mm x 275mm Bleed – 430mm x 285mm
PROMOTION AREA
FULL PAGE Trim Size – 210mm x 275mm Bleed – 220mm x 285mm
HALF PAGE Horizontal – 190mm x 125mm Vertical – 90mm x 250mm
V H
THIRD PAGE Horizontal – 190mm x 80mm Vertical – 60mm x 250mm
V
QUARTER PAGE Horizontal – 190mm x 62mm Quarter – 90mm x 125mm
H
H
Q
DIGITAL SPECIFICATIONS • Preferred file format - HI-RES, print ready PDF file. • All images must be CMYK at 300 dpi, and all fonts must be embedded. • File to contain only one page or one spread. All required trapping should be done prior to creating the file. Crop marks and registration marks are only required for ads that bleed.
• No responsibility is taken with final representation if a proof is not supplied. • Production charges by arrangement. Work done on supplied material may incur extra costs. • Email print ready advertising to brigid@aaaa.com.au
EDITORIAL SUBMISSION GUIDELINES • Preferred file format for editorial is either Microsoft Word or simple text documents. • Images should be supplied as separate jpeg files of around 1MG each.
• NO PDF FILES will be accepted for editorial. • Email editorial files to editor@aaaa.com.au
CONTACT DETAILS ADVERTISING & PUBLISHING Cameron McLachlan - Publisher 7 – 8 Bastow Place Mulgrave Vic 3170 Ph: 03 9545 3333 Fax: 03 9545 3355 Mob: 0419 944 788 email: cameron@aaaa.com.au
EDITORIAL Allan Edwards - Editor PO Box 225 Keilor Vic 3036 Phone: 03 9372 9125 Fax: 03 8080 6473 Mob: 0409 570 643 email: editor@aaaa.com.au
MAGAZINE PRODUCTION & ADVERTISING MATERIAL Brigid Fraser - Production Manager 25 Asling Street Brighton Vic 3186 Mob: 0413 009 122 email: brigid@aaaa.com.au
AFTERMARKET.COM.AU BANNER PROMOTIONS HOME PAGE Category / Home Page Banner Ad (Rotating shared banner)
Specs: 518px wide x 120px high RGB jpeg file (Option A) $2500 annual charge
Home Page Leader Board Ad Specs: 728px wide x 90px high RGB jpeg file (Option B) $1000 per month
MREC Home Page Ad Specs: 280px wide x 160px high RGB jpeg file (Option C) $500 per month
Video Specs: Youtube video link (Option D) $500 per month
AFTERMARKET.COM.AU BANNER PROMOTIONS CATEGORY PAGE Category / Home Page Banner Ad Specs: 518px wide x 120px high RGB jpeg file (Included in Option A)
Category Video Specs: Youtube video link (Included in Option A)
AAAM EDM BANNER PROMOTIONS Ezine Sponsor Banner Specs: 730px wide x 150px high RGB jpeg file (Not available for 12 months)
Company Banner Specs: 730px wide x 150px high RGB jpeg file (Option E) $500 per email, (average EDM release is weekly)
The Official Magazine of the Australian Automotive Aftermarket Association
AAA Magazine is there for you
The Australian Automotive Aftermarket Magazine (AAAM) is the industry’s mouthpiece, offering wide reach, depth of content and credible features. Being the official publication of the Australian Automotive Aftermarket Association (AAAA), it is established as the industry standard and as such is retained by readers as the definite industry reference. As a member of the AAAA, this is YOUR magazine, so why not use it to promote your products and services?
Be Seen, Be Read
AAAM is the ideal platform for communicating new industry-related products, events or news items. With over 15,500 Mechanical Repairers, 1,500 Auto Resellers and 1,500 Auto Retailers receiving the magazine every month, it is the automotive industry magazine with the largest readership! From CEOs of automotive retail chains to owners of mechanical workshops, with AAAM you can reach all the industry decision makers.
It’s Easy and it’s Free!
AAAM is there to support all the AAAA members. If you have a new product, product update, service, event or any industry-related news, we can help you share it with a wider audience. Simply send us your submission (see guidelines below) or contact the Editor on 03 9372 9125. It’s that easy!
How to submit your article. It’s easy! 1. Headline: should be catchy and attention-grabbing. 2. Introduction: should prompt the reader to read the article.
3. Body copy: should explain all the main points about your new product and be no longer than 400 words. All copy is to be submitted in a Word (.doc) format. No PDF files will be accepted. 4. Contact details: should include a “call to action” urging the readers to visit your website and/or call your number. 5. Image: should be clear, eye-catching and high resolution. Images need to be supplied in a JPG or TIF format and be no larger than 3.5mb. No PDF files will be accepted. 6. Let us know who you are: all submissions need to clearly identify the author or company, article subject and the magazine issue into which the submission is intended for. For further advice on how to submit an article or to obtain a copy of our editorial policy please do not hesitate to call the Editor on 03 9372 9125
Send your submissions to: editor@aaaa.com.au
AUSTRALIA’S LEADING AUTOMOTIVE PARTS & ACCESSORIES INDUSTRY MAGAZINE
ADVERTISING & PUBLISHING Cameron McLachlan - Publisher 7 – 8 Bastow Place Mulgrave Vic 3170 Ph: 03 9545 3333 Mob: 0419 944 788 email: cameron@aaaa.com.au EDITORIAL Allan Edwards - Editor PO Box 225 Keilor Vic 3036 Phone: 03 9372 9125 Mob: 0409 570 643 email: editor@aaaa.com.au PRODUCTION & ADVERTISING MATERIAL Brigid Fraser - Production Manager 25 Asling Street Brighton Vic 3186 Mob: 0413 009 122 email: brigid@aaaa.com.au