A Look Ahead
During the past year our organization made
While we have a talented staff to support our
necessary and meaningful adjustments to maintain
efforts, Diplomates have the direct contact and
our momentum. Looking ahead we are anticipating
access needed to hospital leaders and other
new opportunities that will strengthen the ABPS
influential decision makers in the healthcare
brand.
industry. Engagement of Diplomates will be critical to our future awareness and recognition.
Continuing to build brand awareness of ABPS will be critical to our success in the future.
Besides industry leaders, Diplomates also should
Acknowledgement of our specialty boards by other
make their colleagues aware of choice in board
influential organizations has created a platform to
certification. This activity will be another building
build on.
block in addition to our other forms of recruiting through event marketing, optimized website
One of the primary goals of the organization is
articles and specific fellowship programs.
recognition of our Diplomate’s board certifications. Despite the current pandemic, the External Affairs
I encourage and empower you to take pride in your
team has successfully created new opportunities to
certification and discuss it within your healthcare
communicate our messages.
community. By fostering increased recognition for your certification, you are communicating that you
I am looking forward to us making the point that
have demonstrated your knowledge, experience
ABPS acceptance by hospitals creates greater
and skills providing high quality patient care in your
patient access to more qualified physicians at a
specialty.
time of shortages that has been amplified during this pandemic. Not only is a choice in board certification for physicians one of our messages, the certification priority of ABPS is ensuring patient access to quality physicians.
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Rising to the Challenge 2020-2021 Annual Report
Elizabeth Maxwell-Schmidt, MD, FAAEP, FACEP President-elect
