Preservation Chicago Campaign

Preservation Chicago Chicago’s History is your History Abagail Smith, Theresa Luster, Kati Kasatsky, Idara Udo

Friday, December 16, 11

Creative Strategy

The purpose of this campaigns to reach out to neighborhoods and community leaders in a fun artistic way that captures attention and creates awareness of the mission of Preservation Chicago.

Through a series of events and promotions we will be able to connect with the college aged adults up to the senior level market. We have organized a weekend of events available to the public at different locations throughout Chicago.

This will give us an opportunity to interact with volunteers, community members, and the general public and to allow them to know what Preservation Chicago is all about.

Friday, December 16, 11

SWOT

Friday, December 16, 11

Elevator Speech

Preservation Chicago is an activist organization that works to preserve the historic neighborhoods, architecture and urban spaces that hold significance throughout the city of Chicago. We join communities in our mission by providing guidance while advocating for responsible public policy. We knowledge citizens about at-risk historically important buildings, and urge them to help us in the fight to save these beautiful and monumental pieces of the past.

Friday, December 16, 11

Promotional Strategy Objective: To have projections on the side of four different buildings; The Tribune, The Former Prentice Women’s Hospital, Chicago’s Theological Seminary, and a projection in Millennium Park.

Goal: To present the different aspects of our organization, what we strive for, and also what we are working to fight for.

How: Presenting visuals through sight (seeing a demolition), and sound (hearing the demolition/ construction of new building), and also emotion (showing the people of Chicago that this does in fact affect them directly, and with their help, they could save a beautiful piece of history)

Friday, December 16, 11

Projections

First Projection: Demolition •Two of the locations will have a projection of demolition. A video of a building being destroyed will play during the projection.

•After the video is played, Preservation Chicago comes on the screen, with the tagline “Chicago’s History is Your History,” and the website.

•The reason why a building being demolished was chosen is because it raises many issues, some of them being; health risks including espestice and led, as well as environmental costs and risks.

Second Projection: Construction •The other two projections will show a video at repeat of a construction site in a large city. The sounds of drills and workers will flood the street as people pass the building.

•Loud noises will remind people of how horrible construction can be at times.

•The projection will stop every so often to say out tagline and follow with the Preservation Chicago email.

Friday, December 16, 11

Radio Spot Craftsmanship. that's something we don't get enough of now a days. Craftsmanship is when skill and passion work side by side.

It is art.

It is heart.

It is soul.

Preservation Chicago is an organization centered on saving historic Chicago buildings. Chicago landmarks that are as much part of this city's history as the Columbian exposition, or the Great Chicago fire. This city is unique because of our buildings and what they stand for.

We have successfully joined together as a community to prevent the destruction of landmarks from possibly being replaced by another commercial build. And we have proven that ordinary people can produce an extraordinary voice.

For more information, please go to our website preservation Chicago.org. Also you can join the conversation when you find us on facebook.com Chicago’s History is Your History

Friday, December 16, 11

Events DAY 1: Chicago’s Got Talent Location: It will be held in the downtown/south loop area, in a venue that can fit five hundred or more individuals.

Participants: The participants of the talent show will have to pay a fee of $50 to enter the contest. There will be no age requirement to enter the talent show, but acts must be family friendly.

Audience Members: All ages are welcomed, and each person pays a $10.00 fee.

Judge Panel: Will consist of three representatives, one of each representing Columbia College, Gallery 37, popular radio personality (EXAMPLE: Eddie from B96.3) or the Art

DAY 3: Gala Invitations: Will be sent to established, well known prominent figures, current and previous members of Preservation Chicago.

Institute.

Fees: Individuals will have to make a minimal donation of $200.00 to attend the event.

Prize: The winner of the talent show will receive tickets to attend the B96 Summer

Dinner: A three course meal

Bash, along with a $300.00 gift card to Best Buy.

DAY 2: Saturday Night Fun

Performance: Chicago Children’s Choir Time Frame: 6-10pm

Adults: “Party Bus and Old English Pub Crawl” Event: Individuals go pub sampling at the best locations in Chicago.

Time: 7:30p.m.-12:30a.m.

Cost: $250.00 High School: “Movie Crawl” Location: AMC River East Time: 6:00-10:30 p.m.

Cost: $20.00

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Story Board for Commercial

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AD 1

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AD 2

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AD 3

Friday, December 16, 11