VP’s Applications
Dear all future LC VPs
I bet this opportunity will be exciting and some of you may feel awe toward it. keep in mind that, if you dare to go for it , that means you dare to go out from your comfort circle of comfort zone to the new challenging place where it brings new role and environment and yeah with a discovery of who you are and who you are living on this earth , Decide now whether you want to live an easy life and learn nothing or face everything and raise, because opportunity is inside your hand and your destiny is up to you to direct it and design it to either good or bad it's all yours, Now or Never eventually , first thing to start crazy and awesome experience is by asking yourself WHY. be purposeful before you step for it, go find your inner and motivational fire. if you have a clear written goal with firm action taken without waiting until tomorrow , the sky is no longer the limit for you and everything you want will be always gained Abdelaziz Abassi LCPe 2016/2017
EB structure
LCP
LC VP iGT / GE
LC VP oGC
LC VP oGT/ GE
LC VP iGC
LC VP TM
LC VP B2C
LC VP B2B/ B2E
LC VP F and L
Digital Marketing Manager 3
Selection process Timeline Applications Deadline
Case Study launch
Interview
5 May 2016 , 00:00
9 May 2016
14 May 2016
Action plan presentation
Case study Deadline
7-8 may 2016
12 May 2016
Sunday 15 May Announcement
APPLICATION GUIDELINES Be creative in your answers, the design of the application is up to the candidate and will not influence the selection decision, however it is not allowed to change the questions. All documents should be in PDF format, except the video and personality assessment it should be in excel format other formats will be rejected.
APPLICATION PACKAGE CONTENT 1. Application questionnaire fully answered in english 2. Executive summary 3. Personality Assessment ( Download and Fill it 3. A Video of your speech
All documents need to be sent as Zip or Rar format, other formats will be rejected
The Candidate need to make an Action plan out of the Application to present it to the LC
The application need to be sent to: â—? abdelaziz.abassi@aiesec.net â—? aiesec.bizerte@gmail.com The application need to be sent as follow LCVP1617_AIESECinBizerte_FullName example: LCVP1617_AIESECinBizerte_Abdelazizabassi
DDL :5 may 2016 00:00
General Role as an EB member ● Ensure the financial sustainability of local committee. ● promote and implement both local and national initiatives. ● Understand the international and local trends that are relevant to AIESEC and its exchange performance. ● Responsible for members growth in local committee ● Facilitate learning cycles ( Conferences , LCM , KAM ) ● Build effective synergies with other functions ● Attend all relevant meetings, event or conference ● sharpen the culture , value and behavior of the local committee toward to collaborative environment
CV Form: Name(s) and surname Nickname Date and place of birth University and faculty Field and year of studies
Please add your picture here
When did you join AIESEC E-mail address Telephone number / Mobile Personal Web / Blog Skype
Your non-AIESEC Experience (up to 3 most important positions) Year
Language
Company or org.
Position
Speaking
Job Describtion
Reading
Key Learnings
Writing
Personal Questions 1. Why do you want to continue your journey in AIESEC? 2. How does LCVP Role connect and contribute to your dreams and ambitions? Explain! 3. State and explain your 3 personal strengths and 3 personal weaknesses and how do you use your strengths and overcome your weaknesses 4. Please describe your leadership style based on previous Experience! 5. Who is inspirational leader for you? And why you adore him/her? 6. What is your biggest failure in life? What do you learn from that failure? 7. List 3 and explain your 3 greatest achievements that shape you as a person
1. What is your selfish why in every experience you applied for? 2. What do you stand for as a person? (can be a value, issue in your environment, or personal mission) 3. Which of the SDGs you stand for and why?
Talent Management : Bottom line of the position : the role of VP TM is to lead the functional TM tram to reach organizational goals , while ensuring sustainable growth , the VP TM is overall responsible for the creation , customisation and implementation of the following process : talent recruitment ( talent planning , talent induction , talent selection , talent allocation , talent marketing ) , talent development ( talent career planning , talent education , talent goal setting , talent mentoring/coaching ) and talent retention ( talent pipeline management , talent RandR , talent tracking and talent succession planning) the VP TM is also responsible for member satisfaction , assuring retention rate and proper talent capacity throughout the term being sustainable and planning talent legacy for next term as well Main Objectives : ● Achievement of organizational goals through functional TM goals ● Ensure growth in operational results with support from TM function ● Ensure financial, operational and organizational sustainability of the LC from perspective of TM function ● Implementation of global and National direction in TM area in the LC
MOS :
Responsibilities:
%retention rate quality of tm experience %of member satisfaction #member efficiency #of lc team bonding events #of lc meeting per month #of applicants for EB 17 #of applications for TL positions #of applicants for ocp/oc position #of delegates on national conference engage #of delegates attending on international/ national conferences out of AIESEC tunisia #of members applying for national and international opportunities quality selection process quality induction process quality of talent planning quality of talent planning ( LC structure and JDs based on member efficiency ) Quality of R and R system ( frequency, concept , result ) Quality tracking system %team minimums implementation
EB and LC planing TM team management talent management overview training tracking and coaching evaluation and reflection member satisfaction Talent Recruitment : talent planning , talent marketing , talent selection , talent allocation , talent induction Talent Development: talent career planning , talent goal setting , talent Education , talent mentoring/coaching Talent retention : pipeline management , R and R , Succession planning , talent tracking team minimums : plan , JD , team
Questions : 1.
Make a swot analysis of the T M departement.
2.
based on the SWOT analysis , please suggest priorities , actions and/or solutions for your term and for the LC in general
3.
AIESEC as an organization has one primary objective , 'Creating a platform for young people to develop and explore their leadership potential". what will be your unique contribution to this as VP T M ? what are the 3 main strategies and initiatives that you would implement during your term in order to support the LC Vision ?
4.
5. 6. 7.
How do you plan to increase talent capacity to drive local committee development ? What will your contribution as LC VP TM in ensuring that leadership development that we promise is delivered through TMP/TLP/GC/GT ? How will you make team minimums and tracking tool more effective ?
8.
what is your strategy to build learning environment and training system for member ? what kind of challenge you anticipate to meet ? how are you going to deal with it ?
9.
Draw a realistic engagement plan you intend to use for the development of your members
Blank Paper Challenge : Ask one question that you think is lying in front of you as VP T M and give an answer to it.
B2B / B2E : Bottom line of the Position : create and Implement activities to engage external stakeholders into the LC's operations, with the objective to support the realization of the LC's Goals both short-term and long term Also responsible for creating awareness among our target customers and ensuring future customer base through product management ,brand management,inbound marketing(lead generation, pulling them to conversion into final decision) Activities in Attraction :
Activities in Consideration :
Create testimonials from local partners Support national content creation Market research for their market environment in their city Taking care of local social media pages (If LC has) Networking Support
Lead nurturing
Activities in value delivery :
Activity in Brand Advocacy :
Template preparation for testimonials Track framework for Brand Advocacy from MC Posting testimonials and ensuring showcasing is relevant according to KPIs and MoS
Template preparation for testimonials Track framework for Brand Advocacy from MC Posting testimonials and ensuring showcasing is relevant according to KPIs and MoS
Product Development : Creation of Custom products for our partners Creation of sales Materials for our products Creation of new products/Diversifications understanding of global trends in Employer branding, communication and marketing
Customer Management : Market research and Segmentation maintaining and upscaling customers from the previous year Documentation of sales History Ensuring relevant and up to date Content on the Website/Social media.. for companies
Account management : Servicing and maintaining Existing partners Collecting feedback from our partners Ensuring Quality of product delivery Complaint management handling Exchange partners in Coordination with the VPs ICX Ensuring the Establishment of partner management processes on a local level MOS:
Questions : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Make a general SWOT analysis about B2B and B2E in our LC ? What is your strategy so that AIESEC will become customer centric in the corporate sector ? elaborate ? What is your strategy for market research and segmentation ? How you Will implement the propor B2B marketing strategy to reach more companies ? What is your Strategy of product development to boost the raise of iGT and iGC ? How you will guarantee a good synergy with the iGT and the iGC ? What is your Sales Strategy for the term to raise partnerships for iGT and iGC what are weakness of BD last term toward communication with partners , and how could it be best to solve it ? What is your strategie to ameliorate the visibility of AIESEC Bizerte in the corporate sector ( Government , NGOs , Civil society , companies , start ups ) Make a timeline of the work that you are going to do during your 7 month term ?
Blank Paper Challenge : Ask one question that you think is lying in front of our B2B / B2E activities and give an answer to it.
LC VP B2C : Bottom line of the position: Creating awareness among our target customers and ensuring future customers base through creating customer profiles, brand management and H2H marketing. 1. Platforms and campus Getting out of the building
Running regular market research and segmentation for students Conducting surveys to create customers’ profiles Designing solutions adaptable to the customer persona Setting the goals for LC MoSes for social media, website, media releases ‌ Designing Marketing Communication strategies Setting growth strategy for LC that will ensure goals realization
Activities in Attraction Creating content relevant to customer’s trend Running targeted promotions Executing promotional materials, positioning specific opportunities Taking care of local social media pages Regular tracking of process in goals realization and converting analytics into concrete reports Responding to strangers and visitors inquiries through virtual and physical meetings Giving strangers access to OP and assisting them to complete their profiles on EXPA Optimizing the conversion rate using multiple testimonials, blog posts and storytelling. Establishing cooperation with partnering media
Activities in Consideration Creating valuable content for leads Working in synergy with oGX and iCX to prepare preparation seminars for EPs Lead nurturing Tracking cooperation (media appearances) and evaluation of partnerships
Activities in Value delivery Tracking the customer experience to make sure that S&S, LEAD and LDM are implemented in his journey Documenting customer journey Making sure NPS and evaluation surveys are complete by customers
Activities in Brand advocacy Taking customers’ feedback into consideration Designing a brand ambassadors programme Showcasing customer's’ journey Engaging promoters in brand activities Reintegrating customers
2.Within the LC Providing LC members with brand experience Building awareness of Mkt area among LC members Ensuring clear mkt communication and constant information update about area in LC Engagement in international and national initiatives, cooperation with MC Ensuring the implementation of national strategies in LC 3.Within the team Designing a structure adjusted to the needs of LC and national programs Coaching of function members and relevant OC VPs. Performance tracking Final responsible for results of B2C structure
MoSes #EP raised #of Applicants in our OPs #Target attracted #Conversion rate from open to in progress #Customers satisfied #Retention rate within the team
Questions : 1. 2. 3. 4. 5. 6. 7. 8. 9.
Make a SWOT analysis of B2C marketing current state in the LC. How could we improve the current situation in 7 months term ? Please analyse our B2C products ( YS / GL / GC / GT ) and give innovations on how they can be developed. What is the key bottleneck of marketing the 4 programs in campus ? What strategies can you implement to overcome this situation ? How can our Marketing activities move from push to pull ? How to nurture leads, keep engagement and convert them to customers for GC and GT ? What brand ambassador programme can you design for our brand advocates ? ( How advocates can be involved in AIESEC activities ) What is the key strategies we need to implement in student market to achieve AIESEC 2020 statements ? Looking into the reality of our customer experience, which part is limiting us from providing leadership development and growing disruptively ? How can this be improved ?
Blank Paper Challenge : Ask one question that you think is lying in front of our B2C activities and give an answer to it.
If any one Want to add something and he felt limited by the questions , Add to your Application a Free space section where you can let go for your innovation
Leadership is about taking responsibility , not making excuses -Mitt Romney