OLIVIA HWANG MEGAN ABERO JESSIKA MARTINEZ SAMANTHA LULA
ABOUT OLIVIA Olivia Hwang was born in Seoul, South Korea to a family in the lingerie business. As a child Olivia, along with her siblings, would play around with delicate laces and different types of fabrics. This sparked Olivia’s passion and from then on her artistic talent grew. She moved to the United States in 2000 and graduated from the School of Art Institute of Chicago with a degree in Fashion Design. There, she received many scholarships and awards including the Nicole Miller Award and First Place in the Winzeler Gear Fashion Competition.Her skills were refined further when Olivia went back to South Korea to attend the Bonuru Professional Wedding Dress Academy. She studied the technical knowledge of bridal gown construction and sophisticatedfinishing techniques. She went on to intern for Zac Posen and Natori Co. while working as an associate bridal designer in New Jersey. Olivia’s design aesthetic combines tradition and practicality for an elegant and out-of-ordinary wedding dress. She creates customized gowns with the option to be convertible that allows clients to express their individuality and style. Her latest collection is all about old Hollywood glamour. With ivory as her color choice and pearl and peacock feather accents, this collection is a timeless masterpiece. Olivia began working on this collection in March of 2013 and now that this one is complete, she will be working on another for 2015.
DELIVERABLES MOOD BOARD 16% WEBSITE 38% PHOTO/VIDEO SHOOT 46%
MOOD BOARD http://www.pinterest.com/hwang0447/
OLD MOOD BOARD
WEBSITE http://www.oliviahwang.com CREATED A NEW LOGO ADDED HOME PAGE VIDEO SEQUENCE OF OLIVIA’S DRESSES
ADDED ABOUT PAGE ADDED NEW ILLUSTRATIONS ADDED SPRING 2014 COLLECTION PAGE ADDED CONTACT PAGE LINKED SOCIAL MEDIA WEBSITES STARTED BLOG FOR OLIVIA
OLD LOGO NEW LOGO
OLD ILLUSTATION
NEW ILLUSTATION
BLOGGING TOPICS WEDDING DRESS TRENDS DRESS FABRICS BUSTLE GUIDE WEDDING DRESS SILHOUETTES PAST EVENTS BEHIND THE SCENES
PHOTO/ VIDEO SHOOT DATE: NOVEMBER 15, 2013 Photo shoot of dress stills taken at Macy’s Photo/Video shoot for website images taken at Palmer House MIKE CHO: Photographer/Videographer KIVA SALON: Hair and Make-Up MACY’S: Shoes and Jewelry MEGAN: Assist Mike SAM: Took behind the scenes photos JESSIKA: Blogging about behind the scenes
THE SPRING 2014 COLLECTION http://www.oliviahwang.com/ spring-2014-collection.html
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PALMER HOUSE PHOTO SHOOT
PROMO VIDEO http://www.youtube.com/ watch?v=qRkJkXCPHSo