Diana's Bridal

Diana’s Bridal { fall 2013 internship }

MEGAN ABERO

About Diana’s Bridal is a chic, fun and inviting bridal boutique in Skokie, Illinois. It’s a one-stop shop for brides to have an exciting experience looking for that special dress! Diana personally put her heart into hand picking each item that is in the store for brides to be. Diana's Bridal carries a robust selection of elegant bridal dresses and accessories designed to appeal to a wide range of tastes and style preferences.  Bridal Gowns  Bridal Accessories   Flower Girl Dresses  4646 Oakton Street  Skokie Il 60076

By Appointment Only (847) 423  2452

Dianasbridalboutique.com Info@dianasbridalboutique.com

Brands We Hold

About My Internship Overall, I assisted Diana in opening up her bridal store. Through this I received one-onone coaching, in-store management training, vendor/customer interaction, and networks.

I explored the different branches of the bridal industry through marketing, management, sales, buying, and merchandising.

• Worked closely with owner to create press kits, visual displays, primary packaging labels, and promotions • Design and developed marketing materials including invitations, signage, flyers, magazine ads, etc.

• Created, maintained, and edited web pages involving regular site information as well as event and project specific pages • Maintain and increase presence on social media sites (Facebook, Twitter, and Pinterest) • Assisted with Stella York/Essence of Australia trunk show • Assist owner with various dress fittings, events, and other office needs • Research wedding trends and blogging topics • Update spreadsheets in computer database

Website

DIANASBRIDALBOUTIQUE.COM • Worked closely with website developer to create layout of official website • Created, maintained, and edited all graphics and content • Link social networking sites to official page: Facebook, Twitter, Instagram, Pinterest

Facebook

FACEBOOK.COM/PAGES/DIANAS-BRIDAL

• Link Facebook page to Official website, Twitter, Instagram, and Pinterest • Maintain and increase presence through “Wedding Wednesday” posts, event updates/recaps, and new items posts

Wedding Wednesday

Twitter @DIANASBRIDAL

• Maintain and increase presence through tweets about wedding trends, style, DIYs, etc.

• Interact with followers • Tweet personal photographs – behind the scenes • Link Twitter to Official Website, Facebook, Instagram, and Pinterest

Pinterest PINTEREST.COM/DIANASBRIDAL

• Link Facebook page to Official website, Facebook, and Twitter • Maintain and increase presence through wedding themed boards (ie. wedding dresses, flower bouquets, color schemes, etc.

I joined Diana at the National Bridal Market in Chicago. It was my first experience at a buyers convention. It was an overwhelming but a fantastic experience. There were vendors for wedding dresses, prom dresses, quincera dress, flower girl dresses, bridal accessories, shoes, and mother of the bride dresses. There were fashion shows and beautiful wedding dress displays. I spent a lot of time talking to vendors about their experiences in the bridal industry and I asked them what are the steps I should take next in a career in bridal. Many said I already was taking the next step just be being here, getting experience, and learning.

Many suggested to continue to create many networks. There was really so much to take in.

My favorite part of the convention was seeing the Maggie Sottero fashion show and seeing the Disney bridal line.

SEPTEMBER 28, 2013 - OCTOBER 01, 2013

National Bridal Market

• Event set-up which includes loading/ unloading bridal dresses, steaming dresses, and mannequin set-ups • Assisted Diana with vendor table • Attended to brides questions and concerns • Keep table presentable and inviting throughout event • Responsible for photographing event and dress displays

The “Pre Wedding” Wedding Party NOVEMBER 07 2013

E V E N T F L Y E r

• Event set-up which includes loading/ unloading bridal dresses, steaming dresses, and mannequin set-ups • Assisted Diana with vendor table • Attended to brides questions and concerns • Keep table presentable and inviting throughout event • Responsible for photographing event and dress displays

Bridal Expo At The Willis Tower JANUARY 17 2014

• Event set-up which includes loading/ unloading bridal dresses, steaming dresses, mannequin set-ups, and room turns • Assisted Diana with bridal fitting appointments • Attended to brides questions and concerns • Keep establishment clean and presentable throughout operations • Responsible for all associate activities which include: greeting guests, answering phone calls, and taking appointments

Stella York & Essence of Australia Trunk Show

FEBRUARY 07, 2014 -­‐ FEBRUARY 09, 2014

A C C E S S O R I E S F L Y E R

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Diana’s Bridal Behind The Scenes