Creative Strategy

Page 1

MERAKI CREATIVE STRATEGY BY ABI HAIGH


m m A CREATIVE STRATEGY FOR THE WIGS AND WARPAINT HAIR SALON 10TH ANNIVERSARY FASHION EVENT.

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CONCEPT Tropical Glitch| An ultra violet jungle, known as tropical glitch, full of rainforest textures, and neon lighting reflecting the irridescent vibrancy within.



TITLE



INSPIRATION

My inspiration came from ultra violet lighting, japanese street accents, with a twist on tribal makeup, and jungle detail.




LOGO


COLOUR WAY



To vibe with the circular room, a white cicrle stage would be fitting with room the runTo vibe with the circular lig be htscircular, surrounding. way will also and having it litup underneath with white neon lighting.


RUNWAY IDEAS



TR OP IC AL Tropical wall installations will hang as they would in the rainforest, using a range of plants and foliage.



SPATIlAL LAYOUT


Minimalistic makeup consisting of a white stripe to re-create a modern tribal effect.


MAKEUP


Presented in candy pink packaging, will be the matte irridescent bag with the meraki title, containing a lookbook, appointment cards, and a sweet treat.


PROMOTION



WORK DISPLAY

To showcase the work around the room it willbe displayed on hangers, hooked to a neon rail.


POSTER




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