CLIENT LIST
CLIENT LIST
MISSION STATEMENT BASED IN LONDON, GOLD CITY PUBLIC RELATIONS IS AN INDEPENDENT AGENCY OFFERING FULL-SERVICE COMMUNICATIONS REPRESENTING LUXURY FASHION, BEAUTY AND JEWELLERY CLIENTELE. WITH A CREATIVE, HARD-WORKING AND WELL-CONNECTED TEAM OF PROFESSIONALS, WE PROVIDE OUR CLIENTS WITH HIGH QUALITY COMMUNICATION SERVICES. SECURING SOLID CONTACTS WITH THE MOST PRESTIGIOUS NAMES IN THE INDUSTRY, WE AIM TO GO BEYOND THE EXPECTED AND PUSH THE BOUNDARIES TO MEET OUR CLIENTS DESIRES AND STRENGTHEN BRAND AND CONSUMER RELATIONSHIPS. HERE AT GOLD CITY, WE PUT OUR CLIENTS AT THE HEART OF OUR BUSINESS. WE ARE UNIQUE IN SPECIALISING IN SERVICES THROUGHOUT ALL MEDIA PLATFORMS FROM DIGITAL PR TO PRESS LAUNCH EVENTS. WE REJUVENATE AND ENCOURAGE OUR CLIENTS TO DEVELOP AND STRENGTHEN, DELIVERING EFFECTIVE RESULTS WITH DYNAMIC AND INNOVATIVE THINKING.
CLIENT ANALYSIS: KURT GEIGER OPENING ITS DOORS IN 1963 ON LONDON’S MOST PRESTIGIOUS STREET, KURT GEIGER IS A LUXURY BRITISH RETAILER, LEADING AUTHORING ON DESIGNER FOOTWEAR AND ACCESSORIES FOR MEN AND WOMEN. WITH ‘LONDON-COOL’ STYLING AND URBAN WEARABILITY AT THE HEART OF THE BRAND, KURT GEIGER FOCUSES ON PRODUCING HIGH QUALITY PRODUCTS. KURT GEIGER DIFFERS ITSELF TO COMPETITORS THROUGH THEIR VARIOUS LABELS. CATERING TO A DIVERSE AUDIENCE WITHIN THE UK, US AND EUROPE, THE BRAND SELLS NOT ONLY ITS OWN COLLECTIONS, BUT ALSO NUMEROUS DESIGNER BRANDS. KURT GEIGER’S LUXURY LABEL; KURT GEIGER LONDON, WITH ITS SIGNATURE STILETTO HEEL, IS ADMIRED BY MANY, INCLUDING BIG-NAME CELEBRITIES AND BRITISH ROYALTY. KURT GEIGER HAS PRODUCED ACCESSORIES AND FOOTWEAR FOR BOTH MALES AND FEMALES. OPERATING NUMEROUS STORES AND CONCESSIONS WITHIN BIG-NAME DEPARTMENT STORES, KURT GEIGER ALSO BRANCHED INTO THE WORLD OF E-COMMERCE IN 2006. INTRODUCING THE CONCEPT “EVERYTHING BUT THE DRESS”, KURT GEIGER STRETCHED EVEN FURTHER BY CREATING ACCESSORIES FOR BOTH MEN AND WOMEN SUCH AS BAGS, HATS AND SUNGLASSES. A SECTOR THAT KURT GEIGER HASN’T TOUCHED ON YET IS THE COSMETIC INDUSTRY, ESPECIALLY FOR THEIR FEMALE CONSUMERS, SHOWING THAT THERE IS ROOM FOR EXPANSION IN THIS AREA.
PROMOTION CONCEPT DOCUMENT PRODUCT KURT GEIGER WILL BE EXPANDING THIER CONCEPT OF ‘EVERYTHING BUT THE DRESS’ BY LAUNCHING A FRAGRANCE, ‘KG WOMAN’, A MULTIFACETED FRAGRANCE, CREATED WILL ALL NATURAL INGREDIENTS. THE FRAGRANCE WILL COMBINE FLORAL BOUQUETS AND VANILLA, ENRICHED WITH CHYPRE NOTES. THE ‘KG’ FRAGRANCE IS INSPIRED BY THE MODERN-DAY, YOUNG WOMAN, WITH A CONFIDENT AND VIBRANT ATTITUDE, THE PERFUME ACCENTUATES HER SENSUALITY AND ELEGANCE, ALSO EMPOWERING HER FEMININITY. PEOPLE BRITISH SINGER ELLIE GOULDING WILL BE THE FACE OF THE NEW FRAGRANCE. REFLECTING MANY OF KURT GEIGER’S DIVERSE AUDIENCE, GOULDING’S LARGE FAN BASE WILL ATTRACT MANY CONSUMERS TO THE NEW PRODUCT. ELLIE GOULDING IS A ROLE MODEL TO MANY YOUNG WOMAN, WITH HER INSPIRATIONAL AND POSITIVE OUTLOOK ON LIFE WE WANT THIS TO BE PORTRAYED THROUGH THE BRAND. PROMOTION ELLIE GOULDING WILL FRONT AN ADVERTISING AND SOCIAL MEDIA CAMPAIGN WHICH WILL INCLUDE A PROMOTIONAL FILM AND A TWITTER/INSTAGRAM TAKEOVER, USING THE #IAMAKGWOMAN, IN ANTICIPATION OF THE PRODUCTS RELEASE. PROMOTION WILL ALSO BE PRESENTED THROUGH KURT GEIGER’S ONLINE STORE, BLOG AND SOCIAL MEDIA ACCOUNTS. PRICE KURT GEIGER’S BELIEVES IN AFFORDABLE LUXURY, SO LOOKING AT THEIR EXISTING PRODUCTS PRICES, THE PRICE WILL BE SET AT £40(€50/$57) PER BOTTLE, REFLECTING THE LUXURY BRAND BUT AFFORDABLE FOR THE KURT GEIGER CONSUMER. PHYSICAL EVIDENCE AND PROCESS FRAGRANCES ADD VALUE TO LUXURY FASHION BRANDS, THUS KURT GEIGER WILL BENEFIT WITH THIS NATURAL STEP IN EXTENDING THIER ‘EVERYTHING BUT THE DRESS’ CONCEPT. FASHION BRANDS ARE ABLE TO DEVELOP NEW EXTENSIONS BY PRODUCING VARIOUS FRAGRANCES. KURT GEIGER WILL BE ABLE TO DO THIS DUE TO ITS DIVERSE TARGET AUDIENCE, CREATING A COMPETITIVE EDGE. THE FRAGRANCE WILL REFLECT THE KURT GEIGER ETHOS AND TARGET TOWARDS THE MODERN-DAY, YOUNG WOMAN. PLACE THE FRAGRANCE WILL BE AVAILABLE IN ALL KURT GEIGER STAND ALONE STORES AND CONCESSION STANDS WITHIN HARRODS, SELFRIDGES AND DEBENHAM’S. ‘KG WOMAN’ WILL ALSO BE ACCESSIBLE ONLINE THROUGH KURT GEIGER ONLINE STORE, WITH STANDARD DELIVERY (2-3 DAYS) FROM £4.95, PRICES VARY FOR INTERNATIONAL CUSTOMERS. THE FRAGRANCE WILL ALSO BE AVAILABLE OVER-SEAS IN KURT GEIGER’S INTERNATIONAL STORES.
PRESS LAUNCH EVENT PROPOSAL KURT GEIGER IS HOSTING A PRESS EVENT, LAUNCHING ITS NEW FRAGRANCE “KG WOMAN”.TAKING PLACE FROM 6PM-9PM ON 16TH SEPTEMBER 2017, AHEAD OF LONDON FASHION WEEK, THE PRESS LAUNCH WILL BE AN INTIMATE BUT LIVE EVENING, LOCATED 15 BATEMAN STREET, SOHO, LONDON. THE VENUE HAS A FLEXIBLE SPACE, SPREAD ACROSS TWO FLOORS, HOLDING ALL 150 GUESTS. THE VENUE WILL BE DECORATED WITH A BLACK AND GOLD COCKTAIL PARTY THEME, FROM GOLD FLORAL BOUTIQUES IN VASES REPLICATING THE DESIGN OF THE FRAGRANCE BOTTLE TO SMALL SCREENS, CONTINUALLY SHOWING THE PROMOTIONAL FILM. THE FAMOUS SHOE CHANDELIER WILL BE TRANSFORMED BY REPLACING THE SHOES WITH MULTIPLE PERFUME BOTTLES SITUATED IN THE MIDDLE OF THE ROOM, ACTING AS A MAIN ATTRACTION FOR GUESTS AND ENCOURAGING THEM TO TRY AND EXPERIENCE THE PRODUCT. THE CHANDELIER WILL BE INTERACTIVE, WITH DROPS OF THE FRAGRANCE FALLING, ALLOWING GUESTS TO TEST THE FRAGRANCE WHILST AT THE EVENT, WHICH WILL ADD VALUE TO THE PRESS LAUNCH. A ‘KURT GEIGER LAB’ WILL BE SET UP, DEMONSTRATING HOW THE PRODUCT WAS CREATED WITH ALL NATURAL INGREDIENTS. THROUGHOUT THE NIGHT, A RELAXED BUT UPLIFTING SOUNDTRACK WILL BE PLAYED BY DJ B.TRAITS GUESTS WILL BE GREETED WITH A COCKTAIL AND PHOTOGRAPH OPPORTUNITY WITH THE LARGE BOTTLE AND ADVERTISEMENT, WHICH THEY WILL THEN RECEIVE AT THE END OF THE NIGHT IN THIER GIFT BAGS ALSO WITH A PERSONALISED FRAGRANCE BOTTLE AND KURT GEIGER LOOK BOOK FEATURING PRODUCT DESCRIPTIONS. WHILST WAITERS WALK THE ROOM SERVING ALCOHOLIC BEVERAGES INCLUDING COCKTAILS SUCH AS ‘GOLD IN HARLEM’ AND ‘GINGER AND PROSECOCO’, AN INFORMAL BUFFET WILL BE PRESENT FOR GUESTS. CATERING WILL CONSIST OF A BESPOKE CANAPÉ MENU, DELIVERED BY SOCIAL PANTRY, SUCH AS PARMA HAM WRAPPED BRITISH ASPARAGUS WITH SOFT BOILED EGG DIP. CREATIVE DIRECTOR, REBECCA FARRAR-HOCKLEY, ALONGSIDE ELLIE GOULDING, WILL DELIVER A SPEECH TO GUESTS, INTRODUCING THE NEW PRODUCT. THEY WILL DISCUSS THE EXTENSION OF ‘EVERYTHING BUT THE DRESS’ CAMPAIGN INTO THE COSMETIC INDUSTRY AND THE ETHOS BEHIND THE PRODUCT. REBECCA WILL BE ANSWERING ANY QUESTIONS THROUGHOUT THE NIGHT. SHORTLY AFTER, ELLIE GOULDING WILL PERFORM A SHORT SET TO ENTERTAIN THE GUESTS BETWEEN 8:00PM-8:20PM. GUESTLIST AMY LAWRENSON (ELLE), LEANDRA MEDINE (MAN REPELLER), SUKI WATERHOUSE (MODEL), JORDAN DUNN (MODEL), PALOMA FAITH(SINGER), NATASHA PEARLMAN (GRAZIA), NICK KNIGHT(PHOTOGRAPHER), TERRY JONES (I-D).
KURT FIRST
PRESS RELEASE
GEIGER ANNOUNCES FRAGRANCE FOR
THE WOMEN
LAUNCH ‘KG
OF
ITS WOMAN’.
CREATIVE DIRECTOR REBECCA FARRAR-HOCKLEY COMMENTS ‘WE CONSIDER “KG GOLD” AS THE FIRST STEP INTO A NEW ERA FOR THE BRAND. ELLIE GOULDING IS OUR MUSE AND FACE OF THE FRAGRANCE. SHE BELIEVES IN EMPOWERING WOMEN AND ACTS AS THE PERFECT BRAND AMBASSADOR, ENCOURAGING WOMEN TO EMPOWER THEMSELVES. THIS IS EXACTLY WHAT WE WANT OUR FRAGRANCE TO ACHIEVE FOR OUR CONSUMERS AS A FRAGRANCE MAKES A FIRST IMPRESSION.” ‘KG WOMAN’ IS A MULTIFACETED, CREATED WILL ALL NATURAL INGREDIENTS, THE FRAGRANCE COMBINES FEMININE FLORAL BOUQUETS AND VANILLA, ENRICHED WITH A TOUCH OF SENSUAL AND GLAMOROUS CHYPRE NOTES. THE ‘KG’ FRAGRANCE IS INSPIRED BY AND CREATED FOR THE MODERN-DAY, YOUNG WOMAN, WITH A CONFIDENT AND VIBRANT ATTITUDE, THE PERFUME ACCENTUATES HER SENSUALITY AND ELEGANCE, ALSO EMPOWERING HER FEMININITY. THE FRAGRANCE WILL LAUNCH ON 16TH SEPTEMBER 2017, 6 YEARS AFTER “EVERYTHING BUT THE DRESS” CAMPAIGN AND AHEAD OF LONDON FASHION WEEK. THE PRODUCTS WILL BE AVAILABLE AT ALL KURT GEIGER STORES, CONCESSIONS STANDS AND ONLINE STORE, WITH A FIXED PRICE OF £40(€50/$57). FOUNDED IN 1963, KURT GEIGER DIFFERENTIATES ITSELF BY PROVIDING HIGH-QUALITY, AFFORDABLE LUXURY FOR A LARGE AUDIENCE. OVER 50 YEARS OLD AND NOW OWNED BY SYCAMORE PARTNERS, KURT GEIGER CONTINUES TO EVOLVE, LIVING THROUGH THE CREATIVE DIRECTION OF REBECCA FARRAR-HOCKLEY.
ESTABLISHED IN MULTI-PLATFORM AGENCY, FOUNDED
2016, GOLD CITY PR IS A PR AND BRAND COMMUNICATIONS AND DIRECTED BY ABIGAIL SCOTT.
25 GROVESNOR ROAD, MAYFAIR, LONDON, W1K 3HZ +44 (0)207 1735630 INFO@GOLDCITYPR.COM GOLDCITYPR.COM
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25 GROVESNOR ROAD, MAYFAIR, LONDON, W1K 3HZ +44 (0)207 1735630 INFO@GOLDCITYPR.COM GOLDCITYPR.COM