ASHLLEY WILLIAMS SS17 POP UP EVENT
#ASHLEYSGIRLSROOM
contents INTRO ..................................................... 4-5 ASHLEY WILLIAMS ................................. 6-7 SS17 ........................................................ 8-9 THEME ..................................................10-11 TARGET MARKET ................................. 12-13 TRENDS ............................................... 14-15 EVENT .................................................. 16-17 VENUE ................................................. 18-19 ROOM PLAN AND JOURNEY .............. 20-21 SENSORY ELEMENTS ................................ 22 EVENT DESIGN ......................................... 23
ROOM 1 ............................................... 24-25 ROOM 2 ............................................... 26-27 ROOM 3 ............................................... 28-29 SHOPPING EXPERIENCE ..................... 30-31 GIFT BAGS ................................................. 32 SPONSORSHIP .......................................... 32 INVITATION ............................................... 34 PRESS RELEASE ........................................ 35
GUESTLIST ............................................ 36-37 PROMOTION ........................................ 38-39 TIMESCALE .......................................... 40-41 STAFF ................................................... 42-43 EXPENDITURE ..................................... 44-45 HEALTH AND SAFETY ........................... 46-47 IMAGE REFERENCES ........................... 48-49
INTROduction Fashion brands are constantly re-inventing themselves in order to stand out from competitors and raise awareness. They find different and unique ways to engage and stay connected to their consumers, also promoting the brand. Pop-up shops are short-term projects that allow businesses to take residence in unique spaces, as brands reach out to their target market in and experimental approach. The aim is to give consumers memorable an exciting experiences that will get them talking about the brand. This proposal document will present a new and exciting concept and event for designer Ashley Williams and the SS17’ collection. This document will consist of various elements needed in creating a successful pop-up event, including the theme, promotional aspects, logistics and planning and other vital areas. Each part of the popup event has a deep understanding of the Ashley Williams brand values and collection.
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ASHLEY WILLIAMS "Its about the girls, its always about the girls. -Ashley WIlliams
After growing up in the UAE, Ashley Williams moved to the UK to pursue a career in fashion design. Ashley graduated in 2012 from Westminster University with a degree in womenswear. In February 2013, she showed her first collection with Fashion East at London Fashion Week. In SS15, the young designer made her NewGen debut, presenting her first solo runway collection at London Fashion Week to critical acclaim. Since then, Ashley has come along way, producing new and exciting collections each season.
dressing, grunge in the late 80s and early 90s and moody bad girls. Ashley does not take her designs too seriously and would rather they are ‘fun’ to wear - with them containing a clever use of graphics and a ‘girl power’ element to them. The brand is currently stocked internationally in leading retailers including Selfridges in London, Colette in Paris and Joyce in Hong Kong. However, Ashley does not have her own store, so a pop-up shop would be a great opportunity to give consumers an in-store experience, in an environment solely based on the Ashley Williams aesthetic.
Three of her main core brand values are Nostalgia, Fun and Femininity. All interlinking they make the brand stand out from the crowd and portray her message clearly. In her some previous collections she has taken inspiration from 80s power
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AN ECLECTIC TEENAGE
DREAM FOR SS17
In her SS17 collection, Ashley Williams took her inspiration from her younger adolescent- self, and recreated a teenagers messy bedroom. The runway consisted of a bed, teddy bears, shelves filled with various props and 90’s albums, balloons and even a sink- where a model cut her own hair to add to the theme of being a young girl.
As this is Ashley’s latest collection, it would be an excellent promotional tool, as we recreate the girls bedroom for all of the public to experience,and interact with.Allowing not only Ashley to relive her nostalgic 90’s bedroom, but also her audiences. Using this theme, a pop-up store is a good way for everybody to experience this concept.
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THEME - SS17 Continuing the SS17 aesthetic, the runway props and idea will be incorporated onto a larger scale for the pop-up store. The venue will be transformed into a nostalgic 90’s girls bedroom. To recreate the runway show, different elements of the concept have been analysed, from inspiration to props. Looking at inspiration from different 90’s films and girl bands including Clueless and the Spice Girls, we created a theme that will be able to relate to every girl that experienced the 90’s. The specific colour theme of the event will be pink, transporting the visitors and guests back to their younger days. Posters of 90’s bands, teddy bears and a desk filled with various props such as hair bands, diaries, pictures and fluffy pens will all be part of the decor. Added interactive props will be used including dance mats and an interactive mirror, as seen in the film Clueless. Fairy lights, pink chandeliers and pink walls will surround the room.
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TARGET MARKET Ashley William’s is known for her bold, signature graphic prints and tongue-in-cheek, vibrant designs. Her target audience reflect the style of garments, as Ashley aims her collections towards confident and creative young, fashion lovers. The ideal customer for Ashley William’s was raised in the 90s/00s, they are now part of the cool party crowd. Living in mainly big cities including London, in areas known for being trendy, they have a substantial disposable income that they like to spend on the latest trends. Ashley also targets students, so a pop-up store is a good opportunity for them as the garments will be sold at a discounted price. Consumers are both a male and female as Ashley’s designs are for both genders and they like to be seen as being creative, edgy and cool.
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SOICAL, CULTURAL and economic TRENDS It is really important to recognise and be aware of current social, cultural and economic trends, in order to understand the fashion environment and so brands can operate in the direction in which the fashion industry will move. The fashion industry is constantly shifting and innovating, as does consumer lifestyles and culture, which are strongly influenced by social-culture changes. Modernisation and technological advances have strongly influenced the fashion industry and how it functions.
free promotion. Ashley Williams can reach her young target audience as it is guaranteed that the majority will be social media users. Digital promotion and experiences will play a big part in the concept of the pop-up store, introducing different interactive methods which will merge digital and physical activities for consumers. Fashion relies on many subcultures when creating new trends for consumers. Low culture refers to subcultures that have influenced many designer collections and aesthetic. Ashley William’s highly focuses on nostalgic elements within her collections, including 80’s grunge and 90’s moody bad girls.
The fashion industry highly relies on celebrity culture, which is vastly impacting the industry as designers use them for exposure. Constantly at the forefront of the media, celebrities withhold a lot of power over society. Ashley Williams uses this to her advantage, inviting highprofile celebrities to her events, increasing the brands status and publicity through each celebrities social media accounts. The pop-up store will be holding a press event, where popular celebrities with high social media following such as Alexa Chung will be attending.
In terms of economic factors and Ashley’s brand, garments are targeted towards individuals with a substantial disposable income, pricing many of her garments in the luxury sector. Current economic status has been effected by the recent Brexit referendum, however, there has been no immediate effect on the luxury fashion sector as of yet, in which Ashley’s brand is part of. The pop-up store will be pricing garments at a discounted price, giving individuals such as students the opportunity to invest.
Technological innovation has implicated the digital era, especially amongst the younger generation. Social Media has created a lifestyle for people, where they can share, like and voice their opinions freely. This has been a big advantage for fashion 14
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THE EVENT Girls Room pop-up event will run over 3 days starting in the same month as fashion week, the first day of the event will be on February 10th, starting in the evening at 5pm and acting as a press event for bloggers and journalists. The next two days, the 11th and 12th, with the will be open to the public from 10am - 6pm, where visitors can purchase products and interact with the stores various elements. The event itself will be a promotional strategy for Ashley Williams, rather than specifically selling merchandise.
Williams brand to increase its target audience and status within the fashion industry. The guests invited have been carefully chosen to help reflect the aesthetic and ethos of the brand. Cool and relevant celebrities, bloggers, journalists and models are essential in helping to gain positive recognition for the brand, and as many of them are part of the East London fashion scene, they are great choice. The full list of guests is shown on page . Drink and food will only be present on the press day, and sweets will be given out in gift bags for the public. Ashley Williams will be at the event on all three days, but will conduct a short speech for the press day explaining her latest collection, why we have created this event and her hope for the brands future. As the venue is small, there will be a limited amount of visitors, which will be regulated with security allowing a certain number of visitors in on the two open days. This is also to help reflect the intimacy of the Girls Bedroom vibe.
For the press day, invitees will consist of London’s key fashion influencers, from bloggers and models such as Amy Valentine and Sanannah Brown. Previous supporters of the brand including well-known celebrities Alexa Chung and Pixie Geldof will be present, as their large social media following will increase the brands status. Prominent bloggers such as Helena Lester-Card will help encourage the physical and digital experiences, influencing a broad range of readers.
The purpose of this event is mainly a promotional strategy, but purchasing will be present as the merchandise will be sold at a discounted price, encouraging guests to invest into the brand.
Journalists including Hannah Rose-Ewens will also be attending the event, in hope that this will encourage a number of positive articles in high-status magazines. A press day is essential, as the various guests invited are a vital promotional tool for the brand, helping the Ashley 16
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VENUE Ashley Williams previously has a popup store located in Hackney, thus it is important that the pop-up store is located in a cool venue in a suitable location that reflects the brands aesthetic and ethos, also similar to where the brands previous location was.
Dutch designer Tord Boontje. Your neighbours will include Kestin Hare, Blood Brothers, Fiorentini + Baker, Angela Hartnett’s Merchants Tavern, Mark Hix’s Tramshed and the new Ruffian’s Barbershop.” The space is spread over 2 floors, the first room is the ground floor, where customers will first enter. There are stairs that will lead the visitors down to the basement room and to the press room. The space is versatile and flexible, and can be adapted to the Girls Room aesthetic.
Thorough research has been conducted into a suitable location for the event and Appear Here was a useful tool in helping to source a venue. The event will take place at 64 Charlotte Road Shoreditch, London. London is the most suitable location fro the event, as it has a huge market, a diverse customer base and it is popular with young creatives. Ashely Williams and her studio is based within London and so do a large amount of the brands target market. The nearby businesses align themselves with similar values and aesthetics as Ashley Williams with the store neighbouring a trendy coffee shop and a creative studio. Many of the guests are part of the East London fashion scene, again influencing the choice of location.
Amenities include: - Lighting - heating - Toilets - Security system - Stock room - Security shutters - Wheelchair accessible - Wifi - Parking - Basement. - 100 people Limit. The landlord has agreed to various decor of the property, including wallpaper and fitted furnishing, with the arrangement of the space being fixed back to how it previously was.
Appear Here: “Shoreditch is East London’s go-to destination for bars, restaurants and independent shops - and its original cool street is experiencing a revival. This open, bright retail space on Charlotte Road is in great condition and an great place to launch a new idea. Charlotte Road is home to the Prince’s School of Traditional Arts, Mr. Start fashion and 18
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room plan and journey This is the floor plan for the venue, it has 3 rooms and we have used them all to recreate our girls bedroom. The space of the venue is not too big, keeping it quite intimate and will give customers a real feel for being in a nostalgic bedroom environment. A journey has been created on this floor-plan which shows how visitors will explore the event. This will help staff to monitor the room and keep engaged with the guests. Each element has also been added to show where everything will go, this will be handed to the set-up team in order for them to place the props and decor in the correct places.
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sensory elements Smell
Sweet strawberry and cherry fragranced atomisers will be placed around the venue to reflect the girly theme of the event. The sweet smell of the candy cupcakes and cocktails will fill the press room, attracting the invitees to go and try.
Taste
Sweets, candy cupcakes and cocktails, alcoholic and non-alcoholic, will be available to invitees on the press day, and sweets will be available to the general public over the next two days, also within each gift bag.
EVENT DESIGN The venue will be transformed into the ultimate teenagers bedroom. Inspiration from Ashley Williams childhood, various 90s films and music groups have encouraged the final design of the pop-store. It is important to keep the aesthetic of the SS17 runway throughout the space and there will be a continuous design of pink and girly decor.
The front of the venue will have a neon sign “Ashley Williams | POP UP STORE”, this will attract visitors by standing out on the street, Charlotte Road. Decor including balloons and various posters will also help to attract customers. The outside will also be painted pink to reflect the inside of the stores design. The outside of the venue is very important in attracting customers as it is a decider for whether people want to visitor the store, thus it must look appealing.
Sound
DJ Venetta and a Spotify playlist will play 90’s and current tunes to create a mixture of music, but also to enhance the nostalgic element of the event.
Sight
A 90’s adolescent, girly bedroom decorated in a pink wall paper, posters of 90s girl bands and fairy lights covering the walls.
Touch
Various elements of the event will be interactive, and everything is available for visitors. Dance mats, interactive mirror, merchandise and little trinkets will surround the room.
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ROOM 1 The ground floor room, which is the first room that the customers and guests will see and experience, has been designed using inspiration from the SS17 collection and 90’s prints. The venue has a large window at the front, allowing the public to walk past and look inside the space. When entering the store, customers will first see the hashtag #ASHLEYSGIRLSROOM, immediately incorporating the digital experience of the event.
There will be some bedroom draws, which the till will be placed on with a TV above it which will play a promotional video. As this room is the first floor space, it will be not be too busy, as the interactive parts of the event is situated in the basement floor. The lighting in the room will be pink with girly chandeliers and fairy lights surrounding the room. Continuing the prop that is present in many of Ashley’s collections, there will be a big teddy bear at the top of the stairs, a photo opportunity for visitors. This room is the only room that the customers will be able to purchase and browse the various merchandise.
On the press day only, a DJ will be present on the left-hand side of the room, which will be turned into a sofa for the next two days which are open to the public. The room will have pink wallpaper on the walls, with 90s posters and pictures stuck onto them and there will be shelves put up with little trinkets on them.
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ROOM 2 As guests make their way through the store, they will be lead to the basement room, which will consist of the themes decor of pink wallpaper, posters and fairy lights will continue into the basement room. This room will be an opportunity for guests and customers to interactive and get involved with different elements we have provided to create the bedroom. There will be a dressing table and mirror, which will be decorated with little trinkets, a TV on the wall with 2 dance mats for customers to play on. There will be an interactive mirror, inspired by the one in clueless, which will give give customers the opportunity to virtually try on Ashley William’s clothes onto their reflection. There will also be three changing rooms, for customers to try and different garments, with bean bags outside for people to sit on.
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ROOM 3 The last room that will be entered is the press room. This room is mainly for the press event, where there will be a projector surround all four walls, repeating Ashley’s SS17 runway collection. Food and drink catered by our sponsors will be provided for the invitees and Ashley will conduct a small speech and will speak with her guests including journalists and bloggers. Ashley will also take pictures with guests and visitors, increasing publicity for the event. The room will also be open to the public over the next few days, but there will be no food and drink, apart from sweets, for the public. The room will also continue the theme of 90s vintage posters, pink walls and fairy lights.
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SHOPPING EXPERIENCE Shopping and the purchasing of merchandise is not the focus of the event, but it is provided for our visitors who want to invest and take away Ashley Williams garments.The overall experience of the event has been created using different elements that reflect the Ashley Williams aesthetic and create the ultimate Girls Room experience.
Merchandise
All merchandise will be Ashley’s SS17 collection, Each individual will have the opportunity to browse, try-on and buy garments.There will only be a limited amount of stock available on each day, but will be sold at a discounted price of 25%. Overall, decor of merchandise will be kept to a minimum and will be located on the ground floor on wall rails. This is also a great opportunity for customers who are less likely to be able to afford Ashley’s clothing at its normal price.
Music
DJ Venetta will be conducting a 3 hour set for guests on the press event. She will be playing mainly tunes from the nineties including spice girl classics, to reflect the nostalgic nature of the event. Once DJ Venetta is finished with her set, a playlist created specially for the event on Spotify will play on shuffle for the rest of the time, and for the next two days that are open to the public. This is to created an upbeat and fun sensory experience for each individual.
Photography
Using a Polaroid camera, a member of the student volunteers will go around the event taking images of the visitors interacting the the various elements of the store. Images using an iPhone will also be used to upload the images onto the social media accounts. Visitors will be able to take home their Polaroid images, creating memories and acting as souvenirs.
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GIFT BAGS
SPONSPORSHIP
A branded Ashley Williams gift bag is another way visitors will be able to take memories away with them. They ensure that every guest will leave the event remembering the brand and their experience, replicating the whole theme and concept of the pop-up store. The gift bags will be given to both invitees and members of the public. Inside each gift bag will include: - ‘Slap bracelets’ designed by Ashley Williams. - Novelty 90’s sweets such as flying saucers, bubble gum and candy necklaces - Cherry flavoured Chapstick personalised for the Ashley Williams pop up event - 20% off first purchase vouchers for Ashley William - A small look book showing Ashley’s girls SS17 collection.
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Sponsorships area mutually beneficial agreement, and is important in helping with our budget, as the brand has been able to save money in return for promoting the small business. Sponsorships have been targeted towards drink and food. Candy cupcakes will be sponsoring the event, we will have 200 cupcakes on the launch night in personally selected flavours as shown, at the discounted wholesale price of £150 in return for advertisement at the event. Cocktails Caterers will provide a personalised ‘Strawberry Woo Woo’ cocktail with added popping candy available in both an alcoholic and non alcoholic options for our guests on opening night. They will offer their services at a discounted rate due to their only being one style of cocktail and only two staff members needed. They will provide their services for £150 all inclusive. Both Companies will be advertised and allowed to prepare business cards which will be placed into gift bags. 33
INVITATIONS PRESS RELEASE ASHLEY WILLIAM’S ANNOUNCES THE LAUNCH OF ITS POP-UP STORE EVENT-‘GIRLS ROOM’, A NOSTALGIC AND FUN EXPERIENCE FOR GUESTS AND THE PUBLIC, INSPIRED BY HER OWN TEENAGE YEARS. ASHLEY WILLIAM’S COMMENTS ”THE POP UP STORE IS A GREAT CHANCE FOR FANS OF THE BRAND TO RELIVE THEIR NOSTALGIC TEENAGE YEARS IN AN INTERACTIVE ENVIRONMENT, DECORATED TO REPLICATE MY SS17 GIRLS BEDROOM.” THE POP UP STORE WILL OPEN ON A FEW WEEKS BEFORE LONDON FASHION WEEK, THE 10TH FEBRUARY AT 5PM, FOR A PRESS EVENT ONLY. THE NEXT TWO DAYS WILL BE OPEN TO THE PUBLIC. THE EVENT WILL BE LOCATED AT 64 CHARLOTTE ROAD, SHOREDITCH, LONDON. THE EVENT WILL CONSIST OF DIFFERENT ELEMENTS THAT HAVE INSPIRED ASHLEY WILLIAM’S SS17 COLLECTION. MERCHANDISE WILL BE AVAILABLE TO PURCHASE AT A DISCOUNTED PRICE OF 25%. INTERACTIVE ELEMENTS INCLUDING A VIRTUAL MIRROR AND DANCE MATS WILL BE AVAILABLE FOR VISITORS TO EXPERIENCE, AS THEY REMINISCE ON THEIR OWN TEENAGE YEARS. FOOD AND DRINK SUPPLIED BY CANDY CUPCAKES AND COCKTAIL CATERERS WILL BE PROVIDED FOR THE PRESS EVENT, WHERE ASHLEY WILL CONDUCT A SHORT SPEECH, TAKING ANY QUESTIONS AND PICTURES.
Ashley Williams is renowned for her creative invitations to her fashion events. Therefore, the invitation for the pop-up store will follown the same values. Each guest will recieve a small Teddy Bear holding a card with the event details shown in the image above. Guests will be able to keep the Ashley Williams personalised Teddy Bear invitation, as names will be checked against the guestlist when entering the event. 34
ASHLEY WILLIAM’S IS A BRITISH UP AND COMING DESIGNER BASED IN LONDON. ASHLEY’S BRAND VALUES OF FUN, FEMININITY AND NOSTALGIA ARE PORTRAYED IN EACH OF HER COLLECTIONS, STOCKED INTERNATIONALLY.
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GUESTLIST
A guest list has been created for the press event, where a limited number of the press, bloggers, journalists, models and socialites will attend. Many guests that have been invited have a large social media following, which will help to publicise the event and gain more recognition. Ashley is known for her ‘cool girl gang’ with familiar faces including Alexa Chung and Pixie Geldof. Only a limited number of guests have been invited due to the size of the location. Charlie Barker – Model & Blogger Savannah Brown – Youtuber Jojo Pearson - Blogger Amy Valentine – Blogger Maya Jama – Presenter Snoochie Shy – Radio Presenter & Blogger Jessica Anne Woodley - photographer Pixie Geldoff - Friend & Model Alice Dellal - Friend & Model Alexa Chung - Friend, Model & Presenter Polyester Zine - (Founding Editor in Chief: Ione Gamble, Junior Editor: Eilidh Nuala Duffy, Assistant Online Editor: Georgina Jones) Reba and Jess Maybury Sister Magazine Cora Delaney - Presenter Hannah Rose Ewens - Journalist Hannah Grunden - Stylist & Illustrator Mika Francis - Blogger & Youtuber Sophie Hannah Richardson - Blogger & Youtuber Craig Roberts - Actor Amelia Breading - Blogger Lauren Hallworth - Blogger Poppy Okotcha - Model Rachel Mae - Stylist Helena Lester-Card - Blogger Shope Delano - Blogger, Youtuber & Stylist Tasha Green - Blogger & Youtuber Leanne Lim-Walker - Blogger & Youtuber Charlotte Hole - Blogger & Youtuber Lexi A-N - Blogger & Youtuber Eliza Doolittle - Singer Lucy Rance - Bloggeer Billie JD Porter - Presenter Fred Butler - Blogger Nina Nesbitt - Singer 36
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PROMOTION The promotion is very important gaining recognition for the event itself. Prior to the event, posters will be situated around London, consisting of the location, date and time of the venue, and describing the event itself.
A specialised Snapchat filter has been designed for the event so customers can promote the event on another platform, and take snapchats of the event using a personalised touch. A promotional video will be released a few weeks prior to the event, giving Ashley’s target market and audience an insight into the event, and what it will consist of. This will help to give potential visitors a digital experience, prior to when they visit, a. This is beneficial for the brand as it starts word-=fmouth, allowing the brand and event to be talked about and create excitement amongst the audience.
As stated in social and cultural trends, the digital experience is perhaps the most important factor in reaching Ashley’s target audience. Therefore, promotional elements have been catered towards this, using mainly social media to gain recognition for the event.
promo vid
Ashley Williams social media accounts will be used as the main tool for promotion, giving information about the pop up store to her followers on Instagram, Twitter, Snapchat and Facebook. The hashtag #ASHLEYSGIRLSROOM will be encouraged, which will also be painted to the walls in the venue, prompting visitors to use this hashtag on their own social media accounts.
Celebrity culture is also a key influencer in promotion, therefore friends of Ashley, including Alexa Chung and Pixie Geldof, will promote the Ashley Williams popup store and brand prior to the event and they will be given Ashley Williams SS17 attire to wear. This will encourage more visitors to the store.
Facebook Live will be used during the event to film the event in action, allowing her followers to experience the event even if they are not physically there.
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timescales A timescale has been created to help with the whole preparing and planning of the event. Planning will start 3 months prior to the event, and the ordering of goods and services will be 2 months in advance, which will be delivered to the studio, then transported to the event 3 days before the press day. Another timescale has been created for the actual press day event, which will help staff keep up-to-date and organised so there is no confusion or problems on the first day.
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Staff Senior Fashion Designer
Photographer
Ashley Williams, head of the brand, will be present throughout the press event, and will make short appearances on the 11th and 12th.She will be present t talk with journalists and have photographs taken with guests and members of the public.
A Polariod camera will be used by one of the students to fit in with the nostalgic theme of the event. The student will walk round the space taking pictures of whoever, and also taking pictures on an Iphone, so some images can be uploaded to Ashley Williams social media accounts.
Three in house staff
Three members of the Ashley Williams team who have a deep knowledge of the brand, assisting with the decor and props, catering, set-up, tidying, merchandise and payments, and overall running of the event
Concierge
One external member of staff manning the door and regulating the number of visitors entering the store. This is important as the venue can only hold up to a maximum of 100 people at a time. On the press night, this individual will have an iPad with the press event guests, making sure no one that is not on the list enters, alerting staff of any security breaches.
Six Student Volunteers
Six fashion students provided by the university of Westminster will be helping with the whole run of the event, helping visitors and leading them through the store. They will assist with changing rooms, the interactive mirror, dance matts, merchandise and making sure visitors have the best possible experience. Ashley Williams attended the University of Westminster, so making contact with them is an easy process. This is both beneficial to us and the students and its provides them with a great experience and will also be free for us in terms of expenditure.
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Removal Staff
These individuals, provided by the Aussie Group, will transport goods from the studio to the venue. They will also help with the set up of the event, and will be present a few days before, shown on the timeline page.., making sure everything is set up correctly, members on inhouse staff will also be helping, making sure everything is correct.
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EXPENDITURE The budget for the event is ÂŁ10,000. Taking everything into account including the decorations, equipment, venue/bills, insurance and catering after adding up everything our final price for the event has come to ÂŁ5,700.39, using just half of our original budget. Sponsorships have enabled us to keep the cost low, which is useful if anything is needed last minute. The pop up event is a mainly a promotional strategy for the brand. The aim to make a profit is still attainable due to sales of the merchandise valued at a discounted price.
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health and safety The event will be a safe environment for visitors and staff, but to ensure the safety of everyone participating in the event, staff and visitors, a thorough risk assessment chart has been created to avoid any injuries or accidents, and will be given to each member of staff to run through before the press day. The risk assessment has been catered to fit the UK Health and Safety guidelines. Atleast 2 First Aid members will be on site at all times and trained members of staff and all university volunteer staff will be made aware of the correct procedures they must undertake in the event of a fire, spillage, accident etc as well as the correct way to lift and transport stock therefore minimising the risk of injury.
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image references in order of appearance http://www.1883magazineblog.com/lfw-ss17-day-1-ashley-williams-front-ofhouse/
https://uk.pinterest.com/search/pins/?q=90s%20girls%20music&rs=typed&term_meta%5B%5D=music%7Ctyped
https://uk.pinterest.com/pin/441845413420432322/
https://uk.pinterest.com/search/pins/?q=polaroid&rs=typed&term_meta[]=polaroid%7Ctyped
http://loveandpr.com/2016/10/ashley-williams-lookbook-collection-springsummer-2017-inspired-by-river-phoenix/ http://www.clipartpanda.com/categories/teddy-bear-clipart https://uk.pinterest.com/pin/198721402286982536/ https://uk.pinterest.com/pin/843862048898110786/ http://www.clashmusic.com/fashion/london-texas-ashley-williams http://carrostudio.com/lfw-london-fashion-week-womens-ss17-backstage-ashley-williams/ http://www.deuxhomm.es/2016/09/18/ashley-williams-spring-summer-2017lfw/
https://uk.pinterest.com/search/pins/?q=90s%20sweets&rs=typed&term_ meta[]=90s%7Ctyped&term_meta[]=sweets%7Ctyped http://www.candycakes.com http://www.cocktailscaterers.co.uk http://www.hungertv.com/feature/charlie-barker/ http://www.amyvalentine.co.uk/2015/12/setting-fire-to-sky.html http://www.dailymail.co.uk/tvshowbiz/article-3793370/Pixie-Geldof-bares-midriff-cropped-T-shirt-attends-Ashley-Williams-Shrimps-presentations-LFW.html
http://www.10magazine.com/womenswear/ashley-williams-ready-to-wear-ss17 https://www.wgsn.com/blogs/london-fashion-week-ss17-the-top-five-most-elaborate-catwalks/ http://www.spacegrunge.com/post/93827281215/alejandrakalnisky-the-good-old-days-lookbook https://uk.pinterest.com/pin/564990715737127158/ http://www.dailymail.co.uk/tvshowbiz/article-3793377/Alexa-Chung-slips-model-frame-sleek-chic-leather-skirt-takes-centre-stage-FROW-PPQ-s-London-Fashion-Week-event.html http://www.fashionyourseatbelts.net/2013/04/george-press-event.html appearhere.com
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Abigail Scott W15013863