Nutraceutical Renewal
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BEYOND HEALTH
Nutraceutical Renewal
Medical and technological innovations have led to the development of products that promote and stimulate health and wellbeing for the mind, body and soul. Taking care of yourself through consumption is the upmost important factor in maintaining the healthy lifestyle. The Nutraceutical Renewal trend says goodbye to the high demand of dietary pills and chemically produced medicine, as Ayurveda and naturally grown food products encourage millennials to put their physical and mental health first through food and drink consumption. Individuality and uniqueness are two attributes that millennial’s affiliate with, thus the health conscious generation are looking for alternatives that create conversation, with the benefit of a healthy lifestyle. The food and drink industry is seeing high demand for natural and organic produce with health benefits, as the unhealthy food treats are substituted and camouflaged in reaction to health regulations.
Conventional medicine will always form part of our treatment of illness, however, the results of herbal and natural remedies are proving therapeutic, especially in the alleviation of symptoms. There are studies showing the effectiveness of using unorthodox methods such as cannabis to treat illness, the future may see a demand for the use of cannabis within food products in order to treat or relives symptoms. Free from foods are beginning to hit its peak as consumers are now looking to the next best thing where alternative ingredients that concentrate on helping with anxiety and depression become the mainstream normality. Fast food restaurants will see a decline in sales, as we see the appearance of vegan and vegetarian food chains take its place in society, and manufacturing companies will lower the price of healthy foods, making them easier to access.
The food and drink industry is recognising the demand for medicinal food, as many consumers are driven by a desire for longevity and natural prevention of illness. Ancient remedies are returning for the modern maladies, as Generation Z are beginning to stay at home and cook, this is reflecting the way in which they deal with illness and diet.
OPPOSITE: Ancient renewal - The natural garden ladder representing home-grown and organic foods that benefits human health. Image by Abi Scott
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ABOVE: Spices, herbs and grains representing the rise of Ayurveda in western society. Image by Abi Scott
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ABOVE: Beetroots aid the prevention of dementia and lower blood pressure. Image by Abi Scott
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ABOVE: Mint, plant and fruit water - detoxing and aiding indigestion and inflammation. Image by Abi Scott PREVIOUS: Flower arrangement. Image by Abi Scott
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ABOVE: Palette of dried fruits, mint, mushrooms, herbs and artichokes. Mushrooms are a good source of Vitamin D, whilst Artichokes prevent inflammation and protect heart health. . Image by Abi Scott OPPOSITE: Tamarind has a long history of medical health, thus will be introduced to meals to prevent illnesses including sore throats and rheumatism. OPPOSITE: A rich source of protein, Asparagus protects against illnesses including cancer to curing acne. . Image by Abi Scott
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ABOVE: A spoon full of herbal remedies. Image by Abi Scott PREVIOUS: An explosion of colour through mixing herbs, oats and spices. Image by Abi Scott
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ABOVE: Haberno peppers help to prevent diabetes and decrease the risk of cancer. Image by Abi Scott. OPPOSITE: Turmeric is known for Improving brain function, preventing heart disease, also a anti inflammatory and useful in preventing and treating Alzheimer’s disease, arthritis and depression. Image by Abi Scott OPPOSITE: Ramson is effective in lowering blood pressure and treating asthma and bronchitis. Image by Abi Scott OPPOSITE: Garam Masala is known for alleviating pain, helping with digestion and lowering blood sugar levels. Image by Abi Scott
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ABOVE: Lavender has long been used to treat anxiety in the format of herbal teas. Vegetable tea will be introduced as a normality as vegetables including Asparagus helps to aid anxiety and depression. Image by Abi Scott
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ABOVE: Carrots are noted for prevention in heart disease and strokes, also a poultice to prevent infection and flush away toxins. Image by Abi Scott
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PREVIOUS: Natural green explosion of organic vegetables, flowers and herbs. Image by Abi Scott W PREVIOUS: Natural orange explosion of dried fruits, seeds, ginger, onions, spices and grains. Image by Abi Scott OPPOSITE: Natural purple explosion of beetroot, plums, bluberries and pepper. Image by Abi Scott
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PREVIOUS: Dried fruits, seeds, cinnamon, coconut and dark chocolate explosion. Image by Abi Scott. ABOVE: Close up of dried papaya, mango, nuts, dates and bananas.
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ABOVE: Dried fruits, seeds, cinnamon, coconut and dark chocolate explosion. Image by Abi Scott
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ABOVE: Close up of the Stone Mortar. Image by Abi Scott ABOVE: Stone Mortar with cinnamon, basil leaves, herbs and vegetables, representing the ancient renewal within home cooking. Image by Abi Scott
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ABOVE: Ginger has a long history of traditional and alternative uses for medicine, helping digestion, reduce nausea and fight the flu and the common cold. Image by Abi Scott
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Medical Cannabis Due to restrictions within production and government regulations, the use of cannabis as medicine has not been rigorously tested. There is still a limited amount of evidence for the use of medical cannabis suggesting it aids and reduces nausea and vomiting during chemotherapy, chronic pain and muscle spasms and improving the appetite of HIV patients. However, the use of medical cannabis is still in it’s early stages and being developed and is proving successful. Information received from The Independent News portrays the use of medical cannabis for treating an 11 year old boy with severe epilepsy. The results have shown successful, thus implementing a future for medical cannabis entering mainstream medicine.
ABOVE: Cannabis in pills. PREVIOUS: Cannabis inside a needle and a tablet container, representing cannabis integrating to conventional medicine.
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Edible cannabis In 2016, Whoopi and Maya created a signature line of medical cannabis products specifically designed for relief from menstrual discomfort including Savor medical cannabis as an edible product. “Cacao enters your body through your endocannabinoid receptors just like cannabis and releases an array of “feel good” chemicals that physically improves your mood. Coupled with cannabis this raw, organic cacao is sure to help with 28
inflammation, sleep, pain, irritability, joint pain, and the uterine cramping and discomfort associated with the menstrual cycle, all while providing for a truly health beneficial experience.” - Whoopy & Maya (C).
ABOVE: Cannabis Oil - cooking with medical cannabis. Image by Abi Scott PREVIOUS: Cannabis chocolate. Image by Abi Scott PREVIOUS: Whoopi & Maya (C) Edible Medical cannabis.
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“COMPONENTS OF FOODS HAVE SHOWN PROMISING RESULTS FOR HEALING AILMENTS THAT ARE USUALLY TREATED WITH MEDICATIONS... - KATE CALLAGHAN, HOLISTIC NUTRITIONIST
“IT’S ESTIMATED THAT 70 PER CENT OF THE DISEASES WE HAVE TODAY CAN BE PREVENTED BY EATING A WHOLEFOOD DIET, FREE OF PROCESSED FOOD, ADDITIVES AND PRESERVATIVES. IT DOESN’T MATTER WHAT CONDITION THE PERSON HAS, THERE ARE ALWAYS FOOD CHANGES THAT CAN IMPROVE THEIR HEALTH DRAMATICALLY.... THE KEY TO HEALTH IS NOT TO RELY ON ONE OR TWO FOODS TO ACT AS A MEDICINE BUT TO EAT A WIDE VARIETY OF HEALTHY FOODS EVERY DAY AS PART OF A BALANCED DIET.” - SIMONE JEFFRIES, NATUROPATH
ABOVE: Quotes - Elle AU ‘Swap your chemist run with a trip to the local farmer’s market.’ May 1st 2017
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ABOVE: Onion and HoneyReduces pain and inflammation associated with gout and arthritis, also treating sore throats and coughing symptoms. Image by Abi Scott
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Edible Illusions
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HEIGHTENED SENSES
Edible Illusions
The way in which we consume food and drink is now driven by all of our senses, not just our tastebuds. Millennials are bored with conventional consumption, and are looking outside the box in order to experience and experiment, and delve into a world that heightens all of our senses to confuse the brain. Art, science and technology are developing and innovating manipulation techniques, and a new wave of avant-garde culinary cuisines is shaping the way we experience food and drink. This new trend is reflected by Generation Z’s attitude of spontaneity, uniqueness and desire to push the boundaries. The correlation between food and art has led to an evolution of presentation that heightens all of the senses through immersive experiences and brainchallenging illusions in which excite the consumers. Senses are often heightened through experiencing the unordinary, thus a trend for new innovative food and drink experience that disregards the normal dining venture are the next best thing, our perceptual awareness of the restaurant is multi-sensory. Multisensory restaurants are still developing, but edible
illusions contribute to the desires of the thrill seeker generation, as foods that play with the emotions will be integrated into the dining experience. Neurogastronomy is a developing science, creating innovative ways to play with consumers emotions. Foods that don’t compliment each other will create new recipes and optical illusions twisting our perceptions of colour, flavour and the overall dining experience. New food and drink concepts including edible smokes and audio-paired dining based on the dish served are in demand, in order to adapt to the new trend that heightens the consumers senses. Edible Illusions is about challenging existing perceptions of how we consume food and drink, and is a trend that focuses on the consumers pleasure through the ultimate dining experience, as restaurants cater for a new generation of consumers that desire more then conventional feeding.
OPPOSITE: The human brain is responsible for all five senses, interpreting and making decisions on how we consume. Image by Abi Scott
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“THE PLEASURES OF THE TABLE RESIDE IN THE MIND, NOT THE MOUTH.” - CHARLES SPENCE
ABOVE: Quote -The Guardian ‘Gastrophysics: The New Science of Eating by Charles Spence review – beyond food’ March 2017 OPPOSITE: Food and the brain is complex, as avant-garde art has manipulated the traditional consumption of food. Image by Abi Scott
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The Millenial Menu Social media has led to the revolution of ‘Food Porn’, a glamourised visual presentation of food that is pleasurable to the eye. However, millennials are now looking for food and drink experiences that integrate all of the senses. As a generation of thrill seekers, millennials want to experience and create conversation. The relationship between millennials and food evoke sensory stimulation as society evolves and the food and drink industry develops and innovates. Brands are now looking to connect to the millennials hearts and minds through their stomachs, and create immersive experiences which heightens their senses.
ABOVE: A collage representing the relationship between food and millennials. Image by Abi Scott
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Art Illusion
ABOVE: A collage representing art that has created illusions that manipulate food and drink, leaving individuals confused and excited. Image by Abi Scott OPPOSITE: Avant-garde food bubbles, representing art that has been integrated into food. Image by Abi Scott OPPOSITE: Bubble food palette inspired by Yayoi Kusama. Image by Abi Scott
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Combining the unconventional: FruitMeat
ABOVE: Fruit Meat - Illusions that play with the senses through unnatural combinations. Image by Abi Scott
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ABOVE: Illusion combination of Salami meat and various fruits. Image by Abi Scott
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ABOVE: Slicing into fruit, revealing an unnatural surprise that plays on the mind, stimulating the senses. Image by Abi Scott OPPOSITE: Meat and fruit combination. Image by Abi Scott
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Multi-sensory Illusions Bompas and Parr is a multi-sensory experience food and drink design company, creating immersive experiences for all the senses. The Bompas and Parr website states, “Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic; the world’s first Multi-Sensory Fireworks display for London New Year’s Eve 2013; and the Taste Experience for the Guinness Storehouse in Dublin.” Restaurants will soon recreate multisensory experiences into the regular dining experience to excite and engage consumers.
PREVIOUS: Installations created by Bombpas and Parr (C)
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Technology and Food Illusion
ABOVE: Jelly and lighting close up. Image by Abi Scott OPPOSITE: A combination of Jelly and lighting, representing the development of tech food. Image by Abi Scott
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ABOVE: Projection colour development through the Jelly and Light illusion installation. Image by Abi Scott
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Edible Smoke Illusion
ABOVE: Smoke architecture collage - Developing edible smoke through food products including bananas and cheese that are not naturally complimented with smoke. Image by Abi Scott
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ABOVW: Experimenting with smoke and food. Image by Abi Scott
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Multi-sensory Dining A recent experimental dining experience conducted by The Ginza Steak restaurant Sagaya indulged consumers in an immersive multi-sensory feast to heighten the senses surrounding the meal. The project utilised projection mapping, digital sensors and sound. Multi-sensory dining is a relatively new concept that has been experimented within companies and specific restaurants. The future of multisensory dining sees to the experience entering possibly all restaurants, even including fast food chains. Within the shopping experience, consumers look for retailers to enhance their journeys, by merging the physical and digital worlds. This is now being integrated into the dining experience, where millennials desire an overall experience that feeds all the senses.
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PREVIOUS: The Ginza steak restaurant sensory dining experience April 2017. (C)
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ABOVE: Dining with the five senses - A fish complimented by the sound and smell of the ocean, complimented with visual graphics of the sea. Image by Abi Scott
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ABOVE: Avant-garde food complimented by visual graphics. Image by Abi Scott
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ABOVE: Avant-garde food complimented by visual graphics. Image by Abi Scott
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Nature and Desert Illusion
PREVIOUS: Chocolate dirt complimented with insects. Image by Abi Scott ABOVE Adding nature to desserts. Image by Abi Scott
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Image references 28 - http://whoopiandmaya.com 46 - http://bompasandparr.com 54 - http://www.spoon-tamago.com/2017/04/18/sagaya-ginza-teamlab/
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