80TH ANNIVERSARY SPECIAL ISSUE
APHI DIGITAL NEWSLETTER
AGE S S E M ’S T N E D I RES
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As the saying goes, it takes a village to raise a child. Our children are the most invaluable investments we have in this lifetime, and we are all willing to put all our efforts and sacrifices just to give them the best future they could possibly have. Abiva Publishing, through the same vision, is drawing inspiration from the children of our future. The diversified times of textbook publishing and education industry has always been a challenging journey for the 80-year old publishing company. The constant innovation of education will always there but the challenge to maintain its core significance for the learners with the changing times is what makes it more substantial.
NEW BATTLE CRY Abiva celebrates its 80 years of inspiring education in the Philippine education industry and the House is more inspired than ever to bring new innovations for the 21st century learners. For a successful 80-year old publishing house, what does it take to keep the challenge in inspiring
learners through education? We believe that it all starts in writing, authors should be inspired, their passion to write an educational quality textbook should always be there. As a publisher, we strive to continue inspiring our students, which is our readers, with the unpredictable innovations in the digital world nowadays, the company continues to innovate products that is adapted to the growing needs of 21st century learners. Empowering 21st century learners has been the battle cry of APHI for the past 6 years. With the advent of fast paced innovations in education, Abiva, now on its 80th year anniversary, wants to continue inspiring students through the power of education. We at Abiva want to strengthen the company’s vision to continually inspire all the stakeholders of education: authors, teachers, learners, parents, and employees of Abiva Publishing through Inspiring Education. Inspiring Education is Abiva’s new vision as a contributor in the education industry, it envisions that we are always adapted to the needs of our stakeholders. Let’s go back to the roots, the learners, our biggest stakeholder. From there, we will strategize, come up with right and appropriate products that will cater to their ever changing needs and empower their education both in school and in real life, because each learners’ success is our success.
EMPLOYEES’
Milestones The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. - Vince Lombardi one of the most successful coaches in professional football history
JOHN ADONIS Selling is a passion and this is what drives sales people like Jonathan Adonis to excel in their chosen line of work. John, as he is more known to his friends and colleagues here at Abiva, believes in being goal-oriented and result oriented to help the company stay on top of the competition. Thanks to hardworking sales people like him, Abiva continues to enjoy a good share of the market who benefit a lot from the company’s quality textbooks and other educational materials. John started working in Abiva in 2000 as a book display coordinator (BDC) at the Marketing Department. As a BDC, it was his job to provide prospective clients with information about Abiva’s books which are put on display during seminars, conferences, and similar events. If not working as a BDC, John would be conducting surveys to help Abiva come up with textbooks and other teaching materials that suit the market. After working at the Marketing Department for two years, John, through the suggestion of Mr. Manny Capulong, the former regional sales manager of the Visayas area, moved over to the Sales Department where he made rounds of the Vis-Min, Manila, and Luzon areas. As of now, John is assigned to the Cavite area. How did John find his way to the company? While working for former Senator Manny Villar, John came across a book display of Abiva during a special event and this got him interested in marketing. John thought that working for a well-established publishing house like Abiva would give him the opportunity to learn about and “get his feet wet” in the field.
John has been working for Abiva as Sales and Service Consultant (SSC) for the past 16 years and has no regrets staying in the company this long. Being part of the Abiva Sales team, the company provides them with the resources they need such as allowances, incentives, and service vehicle to help them reach their sales target. John enjoys freedom of movement, the opportunity to talk and establish business relations with schools, and do service to the country by offering Abiva quality written textbooks to different schools. Throughout the years of staying with Abiva, John feels that he has experienced professional growth and development in the performance of his job. He has developed that kind of maturity needed in order to be able to communicate with different kinds of clients. Above all, the company has helped him to hone his selling skills. Asked what his advice is to the younger employees, John has this to say: “Look at your work as a blessing. Be goal oriented, result oriented, and solution oriented.”
16
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RICO ARCHES Making sure that Abiva’s textbooks get to its clients on time is the job of Rico Arches from Warehouse Department. Rico, has been working for the company for the past 20 years. Rico started out as a forklift operator when he first came to Abiva in 1995. According to Rico, he chose to work for Abiva because he believes the company can offer him better opportunities to provide for the needs of his family. Rico presently works as checker for the Vis-Min area and sees to it that what is written in the sales invoice are the exact content
20 rvice
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and quantity that will be delivered to school. Asked what he likes about working for Abiva, Rico says, “Marami akong natututunan. (I learn a lot.)” Working for Abiva has allowed Rico to develop and hone his skills at the department where he currently works. Rico has had some unforgettable experiences while working for the company. One of these is participating in the grand celebration of Abiva’s 75th year anniversary which was held in 2006 at the Oasis Pavillion, Quezon City. Asked for his advice to the young employees of the company, Rico said that they should take the opportunity to develop their skills, love their work, and be patient.
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EMIL FEGARIDO The SRA Reading Laboratory continues to be Abiva’s highest selling product and this is because of the hard work and dedication put into it by Emil Fegarido and the rest of the staff at the SRA Department headed by Miss Nancy Almonte. Emil, as he is popularly known to his friends and colleagues, makes sure that the needs of the sales service consultants (SSCs), subject area consultants, and clients are always attended to, especially during seminars and meetings. And this is what he has been doing ever since he came to Abiva in 1999. How did Emil end up working for Abiva? According to Emil, he had always been looking for an opportunity to work in the publishing industry and Abiva gave him that opportunity. For the past 15 years, Emil has been working as an SRA Coordinator. The job calls for Emil to prepare the place and the things needed for SRA seminars and similar events. He also coordinates with the participants and resource persons. Such tasks keep Emil on his toes the whole day. He adds that he is also responsible for preparing
the reports coming from his department. But in spite of the seemingly big responsibilities he has to take care of, Emil has stayed on with the company. For Emil, he enjoys the kind of leeway and trust the company gives him to perform his daily tasks. The good bosses at Abiva inspire Emil to work harder. Here at Abiva, Emil improved his skill in the use of his computer skills and in communicating with customers who visit Abiva showroom. What is his advice to the younger employees? Do not be afraid to approach those who have worked longer in the company because they will be able to learn a lot from these people.
15
ice years in serv
GERLY NATIVIDAD In any family, someone stands as the big sister. At Abiva Publishing House Inc, Miss Gerly Natividad or Ate Gerly, as she is more well-known to the other members of the Abiva family, is that “sister.” She started out in 1983 as a billing clerk and bookstore cashier and she currently works in the Accounting Department as an Accounting Assistant. Asked why she chose to work for Abiva, Gerly believes that the company gives her better opportunities to provide for the needs of her parents and siblings. Gerly likes the way management treats its employees. This is what has prodded her to stay on and continue working for the company.
33 rvice
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How has the company contributed to her professional growth and development? Gerly believes that the many experiences she has had and the challenges she encountered while working for Abiva have contributed greatly to her growth and development as an employee of the company. In the past 33 years of having worked with the company, Ate Gerly has had some unforgettable moments that she would always treasure. Some of these moments were bonding with friends at lunch, participating in various company events such as Christmas parties and anniversary celebrations, merienda time, birthday celebrations, and traveling with friends to different places. What advice does Gerly want to impart to the younger employees of APHI? They must learn to love their work and show concern for the company, the management, their fellow employees, and customers as well. That’s because the work they have is their “bread and butter” and a blessing for which they should always be grateful.
ANGELA GARCIA Managing a warehouse is no easy task. But no task is too big to handle for someone like Angela Garcia or Ela of the Warehouse Department. Ela has been working for the company for the past 26 years and is currently the manager of the Warehouse Department. Ms. Ela is responsible for monitoring the stocks inventory, processing of book orders, delivery schedules, and coordination with Sales, Accounting, and Credit and Collection.
encourage Ela to keep on working for the company.
Before being assigned to her present position, Ela used to work as one of the accounts coordinators at the Credit and Collection Department where she first started out in 1990. One of Ela’s fondest memories while working for C&C was receiving the AC Award of the Year in 2010 for each of the three areas she handled.
To the young employees here at the company, Ela advises them to always be patient with their work and learn how to multitask. That’s because multitasking allows them to become g o o d a t and familiar with the facets of their work.
What Ela likes most about working for Abiva is that management treats each employee as a member of the family. The trust that management puts in each employee and the management’s generosity in giving benefits
How has working for Abiva contributed to her professional g r o w t h a n d d e v e l o p m e n t ? According to Ela, the number of years she spent working for Abiva has enabled her to increase her self-esteem and level of confidence.
RAPHAEL CRISTOBAL Always been passionate about books, Raphael Cristobal or “Paeng” to his friends and colleagues, carries with him the same passion in his current position as the editorial manager of the Production Department here at Abiva. Starting out as a proofreader way back in 1987, Paeng has indeed come a long way since then. As editorial manager, Paeng sees to it that Abiva’s books live up to the high quality standards set by the House and are correct in every detail. Paeng started out at Abiva as one of the subject area editors of the Production Department. Through the years, he has helped churn out best selling series like Soaring to New Heights in Reading, Soaring to New Heights in Language, Speech, and Godward. According to Paeng, he chose to work for Abiva because the company opened up an opportunity for him to return to the publishing industry (he was on respite for two years) and do what he has always loved doing— editing manuscripts.
Previously, he worked as a call center agent but realized that he was not meant for the job. Thus, when he learned about the job opening for editors here at Abiva, he did not have second thoughts about applying for the position. And the rest, they say, is history! How has the company contributed to his professional growth and development? According to Paeng, working at Abiva for the past 11 years has allowed him to further improve his skills in editing. And of course, his current designation as editorial manager is a welcome change for him. He challenges himself to live up to the demands of the job. He sees the position as a chance to provide opportunities for collaboration, peer review, and feedback on ideas and work processes. Throughout his stay here at APHI, Paeng has had some wonderful and unforgettable memories. Some of these are his much-applauded and high energy performances during Christmas parties and other special occasions, his participation in the sportsfests, and company outings. Asked for his advice to the younger employees of APHI, Paeng has this to say: “Love your job and be serious about it. Take it as something that will nurture you personally and professionally. Work fairly and appreciate opportunities that the company gives you. Give what is due to the company and the company will give what is due for you.”
Employees’ Anniversary Greetings Happy 80th anniversary, APHI! More power! May God continue to bless us all :)
Caren Cortez
5/23/2016 at 9:11 am
Paeng Cristobal
Happy 80th Anniversary, Abiva! Praise the Lord for 80 years of steadfast commitment to uplift the education of the youth! Mabuhay! 5/23/2016 at 9:50 am
Joey Maniclang
Big, Fat, Huge, Happy 80th Anniversary to APHI 5/26/2016 at 10:25am
Over the eight decades of existence, ABIVA Publishing House, Inc. has proven its commitment in providing resource materials that aims to improve the quality of education in the country. As you reach another milestone, may you continue to explore, innovate and sustain the Filipinos with the knowledge they need towards a progressive Philippines. Happy 80th anniversary! Congratulations!
Joyma Valenzuela
5/26/2016 at 12:38 am
Evan Catolico
Liezl Vinluan
Happy 80th Anniversary, APHI! :) 5/27/2016 at 4:18 pm
“If I have a good book, I have a weapon.” I am a teacher. It is very important for us educators that we have the right tool in creating a healthy and productive learning environment. Thank you for supporting us on this endeavor. Happy 80th Anniversary, Abiva! 5/27/2016 at 4:29 pm
Tin Ago
Hi Abiva, 80 years! WOW! Congratulations! Continue to inspire teachers and help students through your books. Thank you for making Abiva our second home. :) Psalm 20:4 “May He grant you according to your heart’s desire, and fulfill all your purpose.” God Bless you Abiva! The Best is still yet to come. Hugs. :) 5/27/2016 at 5:09 pm
Happy 80 Fruitful Years ABIVA! Keep on aiming high and hitting marks as we soar to new heights. May we reach 100+ years of success in the field of education. Mabuhay! 5/31/2016 at 9:57 am
Mila f., naids
Employees’ Anniversary Greetings Book Dev Team
From the Book Development Department, we wish Abiva Publishing House greater success in its time-honored ideals in publishing quality textbooks. We wish Abiva more upcoming new titles written by topnotch authors for its ever growing number of school-clients. May its next decades in the industry continue to uphold its very own legacy as the country’s premier textbook publisher, highly regarded and well respected by its valued partners and stakeholders. Cheers to Abiva and salute to its 80 years of unmatched publishing success! God bless. 5/31/2016 at 5:37 pm
Developmental editing Dept.
Abiva Publishing House, congratulations on your 80th anniversary! As Howard Schultz, CEO of Starbucks, said, “the most powerful and enduring brands are built form the heart.” Being the pioneer in the textbook industry, may you continue to provide quality educational materials to enrich the learning of the Filipino youth and be an inspiration to other publishers. May the legacy of inspiring education be instilled in our hearts and lead us to more milestones in the future. May you continue to prosper in the coming years not only as an institution but also as a network of families empowering generations and education alike. We are happy and proud to be part of the family. 6/2/2016 at 8:17 am
On behalf of Abiva Sales department, we extend our heartiest congratulations to our company for reaching 80 glorious years of success. With Management’s commitment and sincerity to provide quality educational materials, Abiva has achieved tremendous growth and built eminent goodwill. Congratulations to all of us for the wonderful journey of 80 years of success and we hope Abiva firm reaches to new heights in the coming years! God bless!
Lerma Esposo
6/2/2016 at 10:28 am
Cheers to the 80 years of endeavor and success of the company! May you continue to inspire us for many years to come!
Warehouse Dept.
6/2/2016 at 3:45 pm
Accounting Dept.
Congratulations to Abiva for the 80 years of indefatigable dedication and magnanimous contributions in inspiring our educators and learners. May the company endlessly upholds its mission and triumphantly attain its vision, while the employees be incessantly inspired by the support and encouragement from the management. Wishing all the success for the years to come. 62/2016 at 4:46 pm
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w o hr
k c ba
Developmental Editing
Editorial and Production
EduPower
Gov’t and Higher ed Sales
Accounting
Book Development
Credit and Collection
Art & Desktop
CELEBRATING
H.R.
Marketing
M.I.S.
Sales - Luzon
Abiva - Cebu
Abiva - Davao
SRA
Warehouse
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