Review 2016
REVIEW / 01 INTRODUCTION
01. INTRODUCTION IT experts currently belong to the most desired, and at the same time demanding group of employees. As Absolvent.pl Group, which has been effectively recruiting for 7 years, we have noticed this trend. We have created Code Europe in response to a surge in demand for employees within new technology industry. Our most recent, innovative project connecting a programming conference with career fairs for IT experts has attracted the attention of thousands of specialists and employers during the I edition on the 5th and the 7th of December 2016 in Cracow and Warsaw. What is more, it was named by them the largest event for the programmers in Poland. 5861 attendees have participated in the I edition of Code Europe. Being aware of a fact that in constantly changing IT industry a development is essential, we have provided you with a proven knowledge transferred by 71 world IT leaders. At the conference there were held 100 workshops and lectures concerning 30 technologies.
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REVIEW / 01 INTRODUCTION
In the agenda of the event have appeared also particular panel discussions: “Future IT professions” and “New technologies modify the labour market”. It is our response to a common opinion that programmers do not have to worry about the employment, and innovations cannot surprise them. The most appreciated heads of the biggest companies creating new technologies presented during the meeting their own vision of a work within IT sector in the future. What is more, they answered the questions on the upcoming specializations in the industry. In IT career fairs zone attendees have talked to the representatives of 59 companies. 80% of the respondents claim that those meetings were crucial to respond to a new offer of employment. A tremendous interest in the entrepreneurs’ exhibition space demonstrates that IT specialists are open to a direct contact with prospective employers. Aiming to facilitate the search for employees, business partners or customers in 2017, we have compiled the new and complex Code Europe offer. We already encourage you to contact the representatives of the event from Absolvent.pl Group, who will make you familiar with its details. The report has been prepared on the basis of the questionnaires summarizing Code Europe. They have been responded online by almost 600 attendees participating in the event on the 5th and the 7th of December 2016.
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REVIEW / 01 INTRODUCTION
Code Europe conference is addressed to IT experts representing an understanding of various technologies. Details concerning the event agenda and career fairs are available on www.codeeurope.pl. Absolvent.pl Group is the organizer of Code Europe. The I edition of the programming conference was under the patronage of i.a.: the Marshall Office of the Malopolska Region, the Ministry of Digitalization and the National Centre for Research and Development. Content Partners were ABSL and Cybersecurity Foundation, and Media Partners were Antyweb, Gadżetomania, INN:Poland, Komputer Świat and PC Format.
See you in spring!
Paweł Łoniewski Code Europe
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01 INTRODUCTION / REVIEW
CODE EUROPE 2016
5.12.
CRACOW ICE CRACOW CONGRESS CENTRE
7.12.
WARSAW PGE NARODOWY
5
REVIEW / 02. CODE EUROPE THE I EDITION IN NUMBERS
02. CODE EUROPE THE I EDITION IN NUMBERS
8782
71
59
47
100
30
REGISTRATED PARTICIPANTS
PARTNER COMPANIES
WORKSHOPS AND LECTURES
6
SPEAKERS
REPORTED VOLUNTEERS
TECHNOLOGIES
03 CODE EUROPE PARTICIPANTS / REVIEW
03. CODE EUROPE PARTICIPANTS – WHAT DO WE KNOW ABOUT THEM?
NUMBER OF PARTICIPANTS
2990 CRACOW
5861 IT experts participated in the I edition. The event in both locations was of the high interest. It confirms an opinion that in Poland not only its capital is the technology center – Cracow is also a city full of programmers.
2871 WARSAW
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PREVIEW / 03 CODE EUROPE PARTICIPANTS
3% 6% 27%
less than 20 years 20-30 years
CRACOW
AGE
30-40 years 40-50 years 64%
The largest group of participants represented the experts aged 20 to 30. The innovative formula of the event connecting a programming conference and career fairs has attracted
4% 6%
young, but experienced people ready to develop their skills and tackle new professional challenges.
less than 20 years 36%
20-30 years
WARSAW
30-40 years 40-50 years 54%
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03 CODE EUROPE PARTICIPANTS / REVIEW
EXPERIENCE IN THE IT INDUSTRY
IT EXPERIENCE OF PARTICIPANTS
5% 15% The large majority of surveyed attendees already have a few
over 5 years
years of experience in the new tech industry. The largest
3-5 years 48%
group consists of participants who have been working in IT for over 5 years.
1-2 years up to 1 year
32%
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REVIEW / 03 CODE EUROPE PARTICIPANTS
TOP TECHNOLOGIES, WHICH THE MOST PARTICIPANTS SPECIALIZE IN 49% 45% 39%
PARTICIPANTS SPECIALIZATIONS
37% 35% 32% 31% 29% 28%
The leading technologies operated by Code Europe attende-
html/css java application architecture database internet of things machine learning angular.js linux
es are as follow: JavaScript, HTML/ CSS, and Java. The
27%
artificial intelligence
participants specializations correspond to the companies’
27%
android
demand for employees responsible for the implementation of
26%
a website content and creating mobile apps. Participants also deal with the most future-oriented fields of the IT industry, such as Internet of Things, Machine Learning, and Artificial Intelligence.
16% 10
javascript
big data
25%
security
25%
php
24%
c#
24%
c++, c
22%
mysql
22%
testing
22%
gamedev
21%
react.js
21%
cloud technologies swift, iOS
04 WHAT HAS ENCOURAGED ATTENDEES TO PARTICPATE IN THE EVENT? / REVIEW
04. CODE EUROPE – WHAT HAS ENCOURAGED ATTENDEES TO PARTICPATE IN THE EVENT?
WHAT HAS ENCOURAGED ATTENDEES TO PARTICPATE IN THE EVENT?
84%
80%
The main aim of participants at Code Europe was to take part
61%
in workshops and lectures, as well as the opportunity to meet
workshops and lectures
well-known speakers
IT career fairs
and talk to keynote speakers. Thanks to IT career fairs zone, specialists have seen the event as an opportunity of direct conversation with prospective employers. The majority
17%
other factors
has positively assessed contact with the companies representatives.
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REVIEW / 05 IT CAREER FAIRS
05. IT CAREER FAIRS
64%
of surveyed participants talked to the companies representatives at Code Europe
IT career fairs are a professionally organized zone, where during the I edition of Code Europe exhibited 59 companies. The attendees participating in Code Europe had a unique opportunity to meet face-to-face prospective employers, business partners, and the inventors of new technologies. As many as 80% of surveyed participants visited the stands of exhibitors in the IT career fairs zone at the event.
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81%
of them positively assess a contact with the employees of the companies
05 IT CAREER FAIRS / REVIEW
WHAT DO RESPONDENTS EXPECT CONCERNING A CONTACT WITH COMPANIES AT INDUSTRY CONFERENCES AND IT CAREER FAIRS? 69%
59%
Participants declare that during meetings with employers they
51%
seek detailed information concerning an enterprise, which will
expect trying the technologies used in companies
expect more information about career development within a company
expect getting familiar with a company’s culture
help them to consider a possibility of employment in a certain company. Almost half of them expect receiving an offer during the first meeting at career fairs.
43%
expect receiving a job offer
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REVIEW / 06 CODE EUROPE AGENDA
06. CODE EUROPE AGENDA
100
30
36
6
PRESENTATIONS
TECHNOLOGIES
WORKSHOPS AND LECTURES
The main aim of IT experts, who participated in the I edition of Code Europe, was to take part in workshops and lectures concerning the area of new technologies. Among those, who have held the meetings were not only invited guests, but also representatives of partner companies.
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HOURS OF WORKSHOPS AND LECTURES
IN
HALLS AT THE SAME TIME
06 CODE EUROPE AGENDA / REVIEW
Go hack yourself…or someone else will Frans Rosén, Knowledge Advisor w Detectify
THE MOST POPULAR LECTURES AND WORKSHOPS
Among over 100 presentations, the most attended were those concerning Java technologies, JavaScript, PHP, C#, .NET,
The Post JavaScript Apocalypse Douglas Crockford, Distinguished Architect w PayPal
Spotify - music streaming at scale Niklas Gustavsson, Principal Engineer w Spotify
HTML/CSS, and also Security, and Application Architecture.
So, how do Google, Bing and Yahoo work? Allen O'Neill, Consulting Engineer w IdeaShelf
Core Java Journey - Pattern / Reactive / Functional Sven Ruppert, Head of Research and Development w Macros Reply
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REVIEW / 06 CODE EUROPE AGENDA
SPEAKERS Douglas Crockford Distinguished Architect at PayPal
Phil Nash Developer Evangelist at Twilio
Kuba Marchwicki Freelancer at Unicorn
Allen O'Neill Consulting Engineer at IdeaShelf
Well-known speakers have encouraged as many as 80% of respondents to take part in the I edition of Code Europe. Among 71 guests participating in the I edition are specialists from 8 various countries, recognized within the industry all over the world. The theme of their presentations was exactly tailored to skills and preferences of attendees.
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06 CODE EUROPE AGENDA / REVIEW
Sven Ruppert Head of Research and Development at Macros Reply
Frans RosĂŠn Knowledge Advisor at Detectify
Lars Klint Freelance Solution Architect, HoloLens Developer
Zakaria Rachid Security Consultant at Sogeti ESEC
Mateusz Charytoniuk Software Architect at Absolvent.pl Group
Niklas Gustavsson Principal Engineer at Spotify
Josh Sawyer Design Director at Obsidian Entertainment
Eliasz Sawicki iOS Developer at Bright Inventions
Fahim Kawsar Director, Internet of Things Research at Nokia Bell Labs
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REVIEW / 06 CODE EUROPE AGENDA
18
Guy Davidson Coding Manager at Creative Assembly
Wojciech Herra Consultant at WH Performance Consulting
Marco Pivetta Consultant at Roave, LLC
Jose Daniel Garcia Associate Professor at University Carlos III of Madrid
Evelina Gabasova Research Associate at University of Cambridge
Mike Meurs QA Team Manager at FIS
Jarosław Świerczek Director of Department in Agriculture IT systems Business Unit at Asseco Poland
Marek Maśko Principal Database Analyst
Michał Karzyński Software Engineer at Intel
06 CODE EUROPE AGENDA / REVIEW
PANELISTS
Dariusz Brzeski Member of the Supervisory Board at Asseco S.A.
Norbert Biedrzycki CEO at Atos Polska, VP CEE at System Integration
Piotr Madej Vice-President and Head of Telemedicine and Medical Devices RnD Department w Comarch Healthcare
Piotr Puczyński Vice President at Bank Gospodarstwa Krajowego
PANEL DISCUSSIONS
Apart from workshops and lectures, participants of Code Europe in Warsaw and Cracow have taken part in panel discussions “Future IT professions” and “New technologies modify the labour market”. During meetings, heads of the biggest companies creating new technologies shared with listeners their reflections on specializations, which would disappear from the market, and which would appear on the market. They also explained how new gadgets created daily by the attendees of the conference would influence a performance specification.
Magdalena Dziewguć Head for Work CEE at Google
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REVIEW /07 ADDITIONAL ATTRACTIONS
07. ADDITIONAL ATTRACTIONS MOTOROLA SOLUTIONS AFTERPARTY IN CRACOW For some of the participants Code Europe has not finished along with workshops and lectures. Motorola afterparty, which had place right after the event in Cracow, was an opportunity to have fun, but also to begin your cooperation with an organizer. During a registration on the day of the event the first 250 participants, who have declared in online forms knowledge of programming languages (C# or C++), received an invitation for a party, and those the best ones were also invited to an interview.
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86%
of surveyed attendees have positively assessed the Motorola Solutions afterparty in Cracow
07 ADDITIONAL ATTRACTIONS/ REVIEW
ROBOT CHALLENGE COMPETITION
96
attendees took part in Robot Challenge In a break between lectures, attendees relaxed in a chill-out zone organized by Absolvent.pl Group, where had place Robot Challenge competition. 10 programmers, who handled with programming LEGO MindStrom in the shortest time possible, won VR TRUST glasses, attractive gadgets, and also an opportunity to join IT team of Code Europe organizer.
58%
of surveyed attendees assessed a competition as an interesting attraction and a chance for an employment
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REVIEW /07 ADDITIONAL ATTRACTIONS
EXCLUSIVE DINNER WITH KEYNOTE SPEAKERS
Programming passionates have had an opportunity to meet at Code Europe people, who they have been admiring for years. Some of them have had a chance to talk to them also outside a conference hall. Those the most active during certain workshops and lectures have obtained invitations to an exclusive dinner directly from the speakers. 6 lucky attendees have had a unique opportunity to meet face-to-face IT industry leaders in Cracow and Warsaw.
88%
of surveyed attendees positively assessed a dinner with keynote speakers
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08 GEEKBOOK / REVIEW
08. GEEKBOOK Each participant received a Geekbook during a registration at Code Europe. A guide, which was specially compiled for the purposes of the event, contained the most crucial information in a nutshell.
Geekbook contains: description of lectures and workshops speakers biographies information about the biggest companies within the new tech industry
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REVIEW / 09 CODE EUROPE PROMOTION
ONLINE ACTIVITIES
09. CODE EUROPE PROMOTION
Creation of a new profile, which has become the main channel for exchanging information between the organizer and attendees.
Creation of a new profile, which has become the main channel for exchanging information between the organizer and attendees.
937
191
MAILINGS
E-PR
Subjects of the mailings: agenda, fairs zone, additional attractions, technologies
Contact with:
93 964
90
82%
200
POSTS
TWEETS
A promotion strategy of the event has incorporated online, as well as offline channels. Due to a long-term experience of Absolvent.pl Group in building relationships and creating campaigns, and thanks to an effective selection of partner media and activities, we have reached a desired target group – IT specialists experienced in various technologies.
E-MAILS SENT TO IT SPECIALISTS
RESPONDENTS CONSIDER INFORMATION ENCLOSED IN MAILINGS AS USEFUL
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JOURNALISTS
REPRESENTATIVES OF UNIVERSITIES, STUDENT ORGANIZATIONS, AND TECHNICAL ASSOCIATIONS
09 CODE EUROPE PROMOTION / REVIEW
ONLINE ACTIVTIES
CONTENT MARKETING
32 We have invited representatives of the biggest media groups in
media partners and patrons
the IT industry in Poland to join a project, due to the fact they effectively deliver the message to the target group of the event. Partners and patrons have published on their webs and across all Social Media channels information at key points of the conference.
91
publications at key points of the conference
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REVIEW / 09 CODE EUROPE PROMOTION
ONLINE ACTIVITIES
PC Format, HoloLens – mixed realities at Code Europe
Read more
Antyweb, Poland is full of programmers. The events in Cracow and Warsaw will gather together the best IT experts this December Read more
SELECTED MEDIA PUBLICATIONS
INN:Poland, Computer specialists will be soon forced to change their professional specialization. Future occupations enter the market Read more
Komputer Świat, Protect yourself against your fridge. Cyber security is a crucial role of IT Read more
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09 PROMOTION CODE EUROPE / REVIEW
ONLINE ACTIVITIES
OUTDOOR
An outdoor campaign focused on strategic spots in the conference cities. We have chosen places, which are the most commonly visited by IT experts, i.e. tech centers of the cities or areas close to technical universities. The campaign had begun two weeks before the event.
large format posters citylight panels banners
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REVIEW / 09 PROMOTION CODE EUROPE
ONLINE ACTIVITIES
ABSOLVENT TALENT DAYS
Code Europe was promoted during the largest career fairs in Poland – Absolvent Talent Days. An advertisement of the event was published in a guide handed out to each of 37 thousand participants during registration. Łukasz Jakóbiak, who has lead the Absolvent Talent Days training zone, has also informed about a programme.
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09 PROMOTION CODE EUROPE / REVIEW
OFFLINE ACTIVITIES
MENTOR KARIERY MAGAZINE
An announcement of Code Europe has also appeared in Mentor Kariery magazine – Polish nationwide magazine providing guidance on TOP employers, distributed during Absolvent Talent Days, and at the biggest Polish universities. It was published in 30,000 copies.
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REVIEW / 10 OPINIONS
10. OPINIONS
„
„
It is probably the best conference I’ve participated in.
Great conference. A lot of people interested in IT. I’m impressed.
Michał Karzyński Software Engineer at Intel Technology Poland Sp. z o.o.
Przemysław Berendt Global Marketing Vice President at Luxoft Poland
The I edition of Code Europe was positively assessed not only by partner companies, but also by speakers and attendees.
30
„
„
Great conference for IT experts, a large attendance. I congratulate and recommend.
Excellent conference in both cities. For sure we’ll take part in Code Europe 2017 spring edition.
Dariusz Brzeski Member of the Supervisory Board at Asseco Poland
Markus Törnberg Crossover
10 OPINIONS / REVIEW
„
„
„
The number of attendees and the level of organization exceeded our expectations.
That’s the biggest first edition conference I have ever seen.
Code Europe effectively joins programmers with prospective employers. It is obligatory event for any leader: a specialist or a company.
Karol Kuraszkiewicz Ekspert HR / HR BP at Alior Bank
Douglas Crockford Distinguished Architect at PayPal
Paweł Code Europe Attendee in Cracow
„
„
„
Very nice arranged event! One of the best structured ones I have been on, KUDOS!
It was a great experience, really well organized with great speakers, venues and attendees. I really enjoyed all the talks I got to see.
The best IT conference in Poland, full of valuable lectures and amazing speakers. And you can get a superb job offer!
Phil Nash Developer Evangelist at Twilio
Michał Code Europe Attendee in Warsaw
Frans Rosen Knowledge Advisor at Detectify
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REVIEW / 11 PATRONS AND PARTNERS
CONTENT PARTNER
PATRONS
11. CODE EUROPE 2016 PATRONS AND PARTNERS
MEDIA PARTNERS
MEDIA PATRONS
32
12 CODE EUROPE PARTICIPATED / REVIEW
12. IN THE I EDITION OF CODE EUROPE PARTICIPATED, I.E.:
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REVIEW / CONTACT US
CONTACT US CODE EUROPE
Paweł Šoniewski Code Europe is an innovative formula joining the largest programming
Team Leader and Strategic Client Manager
conference and career fairs for IT experts.
+48 600 037 075 pawel.loniewski@codeeurope.pl
Would you like to meet prospective members of your team, business partners or future customers, all in one place? Take advantage of the Code Europe 2017 innovative offer, which allows to scale high-quality business solutions to your current needs regarding recruitment and employer branding. Effective Recruitment Package will help you to conduct effective online and
Maciej Hassa
offline activities concerning recruitment process. Get the details and benefit from
Managing Director
Absolvent Consulting experience. Become appreciated and desired employer in the IT expert community.
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ABSOLVENT CONSULTING
+48 663 503 666 maciej.hassa@codeeurope.pl
See you in spring 2017 at
CODE EUROPE THE II EDITION in 3 biggest technological centers in Poland
Cracow
Wroclaw
Warsaw
ICE Congress Centre
Wrocławskie Centrum
PGE Narodowy
April 26th, 2017
Kongresowe (Hala Stulecia) May 23rd, 2017
May 25th, 2017