Summary -Spring 2014National Stadium in Warsaw
We were stunned by what we saw at the Absolvent Talent Days and by the popularity of our booth among the visitors. Justyna SĹ‚owik Marketing Specialist Randstad Polska Sp. z o.o.
Introduction On March 11, 2014, at the National Stadium in Warsaw, the first edition of the Absolvent Talent Days – the largest job and internship fair in Poland – took place. Below you’ll find a brief summary of the event, including information on attendance, participants, exhibitors, location, promotion, effectiveness and a few additional curiosities. We also invite you to view video and photo coverage of the event, accessible through links provided in the report. The Absolvent Talent Days are organized by the leading recruitment platform for students and graduates in Poland - Absolvent.pl
Enjoy! Team Absolvent.pl
Exhibitors Section A
Section B
Section C
1. Urząd Dozoru Technicznego
19. MicroStrategy
39. Deloitte
58. Antal International
2. CIMA
20. Akademia Leona Koźmińskiego
40. ABC Data
59. Jeronimo Martins Polska
3. Wojskowa Akademia Techniczna
21. SGGW
41. Peek & Cloppenburg
60. Accenture 61. Grupa PZU
im. JarosłaZwa Dąbrowskiego w
22. KarierawFinansach.pl
Warszawie
23. Sii
42. Microsoft
62. Leroy Merlin Polska
4. empik school
24. Super-Pharm Poland
43. Getin Noble Bank
63. Grupa Danone
5. Warbud
25. Medtronic Poland
44. MAKRO Cash and
64. Grupa Eurocash
6. T-Mobile Polska
26. GROUPON
7. Nestlé Polska
27. Samsung
45. State Street Bank
8. Nestlé Twoim
28. PLL LOT
46. PKO Bank Polski
29. Jones Lang LaSalle
47. Grupa Goodyear
67. Sygnity
9. Asseco Poland
30. Comp Centrum Innowacji
48. EY (dawniej Ernst & Young)
68. Budimex
10. Panasonic Marketing Europe
31. ACTION
49. FIBAR Group
69. Bank BNP Paribas
32. AVIVA
50. Schneider Electric Polska
70. PwC
11. Millennium Bank
33. Unilever Polska
51. Sodexo Polska
71. KPMG
12. Hays Poland
34. British American Tobacco
52. AVON
72. Netia
13. Provident Polska
35. TNT Express Worldwide
53. PLAY
73. Bank Pekao
14. Fujitsu Technology Solutions
36. Reckitt Benckiser Polska
54. Pelion Healthcare
74. Bank BPH GE Capital
15. Procter & Gamble
37. Randstad Polska
Group
16. CBRE Corporate Outsourcing
38. AmRest Holdings
55. 3M Polska
76. NATEK Poland
17. Crido Taxland
80. ACCA
56. ING Bank Śląski
77. L’Oréal
18. Citi (Citi Handlowy oraz
81. People
57. Program Kariera
78. TPA Horwath
Mentorem Kariery
Oddział w Polsce
Citi Service Center)
KG Wien
Carry Polska
65. ProTRADER 66. Acxiom Global Service Center Polska
75. Raiffeisen Polbank
79. Grupa Allianz Polska
Partners Supporting partners
Media patrons
Contents partners
Statystyki Absolvent Talent Days, wiosna 2014, Stadion Narodowy w Warszawie
Absolvent Talent Days Statistics
8 032 Number of visitors
81 Exhibitors 4 200 m2 Fairground 2 186
Applications sent to job offers posted on the event’s website
of Nestlé 6 500 Cups coffee consumed
of popcorn 2 500 Cups consumed
(provided by Play)
taken by 981 Pictures “fotomat”
3,6 t Informational materials distributed
Absolvent Talent Days are the largest job and internship fair in Poland. On March 11 at the National Stadium in Warsaw, on over 4 200 m2, 81 exhibitors were presenting their oer. For many of them the Absolvent Talent Days were the only event they took part in. Literally everyone was amazed by the number of participants, moreover, non-casual visitors, who appeared at the fair with a concrete goal - to get to know the employers better and to ďŹ nd an internship or a job.
Participant profile As a result of effective and widespread promotion of the event, the Absolvent Talent Days were attended by students and graduates from many universities, mainly the largest and most valued by employers.
University
18 %
Warsaw University of Technology
14%
Warsaw School of Economics
19%
University of Warsaw
10%
Warsaw University of Life Sciences
19%
4%
Other
2%
Lodz University of Technology
Kozminski University
2%
University of Lodz
5% 2%
University of Social Sciences and Humanities in Warsaw
Military Technical Academy
5%
Cardinal Stefan Wyszyński University in Warsaw
Participant proďŹ le Sex Age
36% 23 - 24 years 30%
21 - 22 years
43%
6%
men
29 years and more
4%
20 years and less
8%
16%
Registration
25 - 26 years
88%
27 - 28 years
registered online
12%
registered on-site
57% women
Participant proďŹ le Professional experience
Since the Absolvent Talent Days were attended by companies from dierent sectors, searching for students and graduates of every specialization, the Absolvent Talent Days promotion did not exclude participants from any university or faculty, which is reected by the presented statistics. However, students and graduates of economics and technical faculties (including informatics) constituted the largest group. As many as 65% visitors had previous professional experience.
35% none 37%
up to 1 year
28%
over 1 year
Field of study
32%
24%
economics
Status
technical/ informatics
graduate
71%
graduate
5%
15%
natural sciences
2%
medical
humanities
6% 8% other
exact sciences
8% social
3% other
26% student
Participant proďŹ le Where they came from The Absolvent Talent Days thanks to their innovative formula have attracted people from all over the country (and not only). As many as 19% participants arrived from outside the Masovian Voivodeship. The number of employers, presentations, discussion panels and other attractions convinced as many as 82% participants to spend an hour or more at the fair.
Would you recommend the Absolvent Talent Days to your friends
81%
Masovian Voivodeship
2%
Abroad
10% Other
3%
Lublin Voivodeship
Amount of time spent at the fair
62%
79%
1-3 hours
yes
8% no
13%
I don’t know
4%
Lodz Voivodeship
18%
Less than 1 hour
20%
More than 3 hours
Speakers
Throughout the Absolvent Talent Days as many as 6 panel discussions took place. Their goal was not only to deliver substantial knowledge and suggestions but also to inspire to take action in order to reach career success.
Ireneusz Smaga
Terri Gerosa
Sebastian Mikosz
CEO Citi Service Center
CEO PLL LOT
Norbert Biedrzycki
Maciej Filipkowski
Jacek Szwajcowski
CEO Panasonic Marketing Europe
CEO ABC Data
Vice President Samsung Electronics Polska
Ronald Binkofsky
Jacek Szugajew
Adam Sawicki
CEO Rabobank Polska
Senior Advisor MCI Management
Dariusz Blocher
Julian Kozankiewicz
CEO Budimex
COO Comp Centrum Innowacji
Jacek Olechowski
Mirosław Godlewski
Yann Gontard
CEO Mediacap
CEO Netia
Agnieszka Świergiel
Tomasz Misiak
CEO Microsoft Polska
Dariusz Żuk
CEO Polska Przedsiębiorcza
CEO Imperial Tobacco Polska
President of the Supervisory Board Work Service
CEO Pelion
CEO Sodexo
Event promotion (online) Mailing to 450 000 students and graduates from all over the country.
Publication on 112 Career Offices and/or university websites throughout the country. Information in main Polish media, both local and academic – over 30 publications on web portals.
Widespread campaign on Facebook over 1 000 posts regarding the Absolvent Talent Days. Display campaign on Absolvent.pl, MentorKariery.pl and Stypendiumzwyboru.pl over 1 000 000 views. Text message campaign over 10 000 recipients.
Event info featured on over 60% exhibitors’ websites.
The Absolvent Talent Days promotional activities had been undertaken both offline and online. Our main promotional advantage, compared to other organizations, is an exceptional popularity among students and graduates gained by the event’s organizer – recruitment platform Absolvent.pl.
Event promotion (offline) Billboard campaign - at some of the best Warsaw locations: Downtown (near Rotunda PKO), Centrum subway station, Politechnika subway station, Pole Mokotowskie subway station.
Video advertisement on 31 Infoscreen displays installed at the 10 most popular subway stations, with daily passenger traffic of 330 000.
Poster campaign at the 20 largest universities in Warsaw. Flyer distribution at 8 strategic locations. Advertisements in the 31 largest dormitories in Warsaw.
Information in main Polish media both local and academic – radio interviews, press publications, TV spots.
Radio spot broadcast by RMF MAXXX.
The online campaign was effectively complemented with the offline campaign, based mainly on billboards, posters and flyers, distributed in strategic places with high levels of student traffic.
I was genuinely impressed by the number of paper folders and resumes brought to the fair by participants. The candidates seemed to be very well prepared. Zyta Machnicka blogger Candidate Experience
An event organized in an outstanding manner. Impressive attendance, interesting people. Unforgettable ambience. We’ll certainly be there next year – even more… Can’t wait.” Adriana Oleksy Training Centre Manager Play
A remarkably advertised event giving the opportunity to develop your company’s image and recruit very interesting young people for work and internships. Excellent organization and service.
Marta Łapińska Employees Relations and Recruitment Department Bank BPH S.A.
Even a week after the fair we are still receiving replies to our job and internship offers. We are truly pleasantly surprised by the effectiveness of our presence at the fair. Karol Trocewicz Busines Development Manager COMP Centrum Innowacji Sp. z o. o.
After the fair Many companies take the opportunity oered by the participation in the Absolvent Talent Days to promote their image not only among the participants but also among other potential candidates. Employers create photo and video footage and promote them in various social media and on internet.
Video by PZU http://www.talentdays.pl/pzu-wideorelacja/
Video by PwC http://www.talentdays.pl/pwc-wideorelacja/
Organizer Absolvent.pl is the leading recruitment platform for students and graduates in Poland. We successfully support recruiting processes and employer branding campaigns for even the most demanding clients, often from the Top 500 list.
View photo gallery
http://talentdays.pl/wideorelacja/ View video
http://talentdays.pl/fotorelacja/
Excellent organization. Awesome event, well worth its price.
Łukasz Lampka Social Network & Web Portal Sourcing Assistant Natek Poland
It was fantastic!!! Thank you for the opportunity to participate in this wonderful event. Małgorzata Miętek HR & General Affairs Manager Samsung Electronics
pracodawca@talentdays.pl Absolvent.pl Sp. z o.o., Kazimierzowska 70/6, 02-518 Warszawa, KRS 0000447104, NIP 5213636204, Wysokość kapitału zakładowego: 237,180,00 zł