The largest career fair in Poland
Summary Spring 2015
Cracow
Wrocław
Warsaw
Poznań
Łódź
Introduction The Absolvent Talent Days career fair is the biggest and most prestigious event of its kind in Poland. The IIIrd edition attracted 27 037 participants from the entire country. The spring edition was held in the best locations of the five largest Polish cities: Cracow, Wrocław, Warsaw, Poznań and Łódź. All the events were extremely well received both by employers and visitors – as many as 83% participants would recommend the ATD to their friends! In all the cities combined, 246 employers were looking for talented students and graduates of different faculties. On the event website the exhibitors published over 1000 job, internship, and development program offers in almost 30 sectors. The event culminated in an undisputed success: the biggest free concert ever held on the main pitch of the National Stadium in Warsaw. The ATD music concert, in line with the ATD message, made an excellent opportunity for young candidates to meet inspiring and successful people. All the invited guests and featured artists had one thing in common: they have proved that passion, courage, and commitment are the key to success and self-fulfillment.
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Below we present detailed information about the ATD visitor profile and various marketing and advertising activities aimed at promoting our event. We especially recommend the photo and video relations from each city. You’ll find the links further down in the summary. The report was based on online questionnaires completed by 3618 participants between 11 March and 4 April 2015. The Absolvent Talent Days career fair is organized by Absolvent.pl – a leading recruitment platform for students and graduates in Poland and *Bespoke agency, specializing in organizing events for well-known and renowned brands. The Strategic Partner of all the Absolvent Talent Days events is the Pracuj.pl website. See you in the fall! The Absolvent.pl team
Organizers
Strategic Partner
Poznań 24 march
Wrocław 12 march
Warsaw 18-19 march
Łódź 26 march
Cracow 10 march
Absolvent Talent Days Wiosna 2015 - Podsumowanie
The IIIrd edition of the Absolvent Talent Days is over. Time for a brief summary!
45 394 registered
19 250 visitors
participants in five cities
registered for workshops
1 550 kilometres
8 954 pictures
246 employers
1 016 offers published by
of travel throughout Poland
in five cities
378 993
invitation emails
taken for C.V.s
employers on the event’s website
59 829 promotional text messages
Absolvent Talent Days Wiosna 2015 - Podsumowanie
over 3 000 mentions on Facebook with total reach of
3 121 313 83 volunteers working
1 700 cans of Red Bull distributed 142
meters of job wall with
at the fair
2 840
offers
941 activities on the social stream, including: #absolventtalentdays
#DeloitteATD
#DeloittePolska
75h of
assembling
604
301
#CitiContest
Absolvent Talent Days Wiosna 2015 - Podsumowanie
The Absolvent Talent Days fair thanks to its innovative formula attracts people from the entire country as well as many foreigners. The ATD participants are mobile, open to change and new experiences.
Participants’ mobility:
60%
would like to work in the city of residence
40%
ready to work in a different city
Absolvent Talent Days Wiosna 2015 - Podsumowanie
A large number and a wide variety of employers, presentations, panel discussions and other activities lead many visitors to spend a lot of time at our fair.
Time spent at the Absolvent Talent Days:
19%
less than 1 hour
57%
1 - 3 hours
24%
more than 3 hours
Would you recommend the Absolvent Talent Days to your friends?
83% yes
9% not sure
8% no
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Promotion As the Absolvent Talent Days team, we skilfully and steadfastly build our relationships with the media. It helps us achieve excellent results in terms of event promotion. In order to promote the Absolvent Talent Days we kept in touch with ca. 600 journalists from over 300 editorial offices throughout Poland. The total number of publications in the media exceeded several hundred. We appeared in (among others):
Radio broadcasts and campaigns
Internet publications
Press publications
TV reports and advertisements
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Absolvent Talent Days Wiosna 2015 - Podsumowanie
e-PR What makes the Absolvent Talent Days one of a kind among other job fairs is undoubtedly a complex and innovative approach to internet promotion.
Nearly 112 publications on Career Agencies’ and Universities’ websites
Over 3 000 event-related posts on Facebook
Traffic at talentdays.pl March 2015
198 006 users 966 401 page views Over 15 000 participants followed the Absolvent Talent Days on the FB fanpages.
143 000 reach of the posts shared on the social stream
Outdoor The outdoor campaign was launched mainly in various strategic locations of: Cracow, Wrocław, Warsaw, Poznań and Łódź. The campaign was scheduled to begin a month before each event respectively, but we planned to start the most intense promotional activities two weeks before the event in each respective location. • large format posters • posters at universities • citylights • banners • promotional spots in public transport • career fair guide
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Partners of the IIIrd edition of the Absolvent Talent Days Strategic Partner
Supporting Partners
Contents Patrons
Media Patrons
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Guests of the IIIrd edition:
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Speakers The highlights of every Absolvent Talent Days event include meetings with inspiring and successful people. For the IIIrd edition we had the pleasure to invite high profile personalities from the world of business, sport, culture, and art. Among our guests at the spring edition of the Absolvent Talent Days there were:
Rafał Brzoska CEO InPost
Jolanta Gantkowska Head of Global Client Service Centre Alexander Mann Solutions
Jacek Drabik Country Manager Motorola Solutions Poland
Zuzanna Jawor Head of Business Service Centre Lundbeck BSC
Mateusz Ligocki Snowboarder, olympian
Can Kullukcu Member of the Management Board PMI Service Center Europe
Jerzy Stuhr Actor, film and theatre director
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Agnieszka Orłowska President of the Global Business Center Hewlett-Packard
Bartosz Ciepluch Head of the European Software and Engineering Centre Nokia
Maciej Zieliński Basketball player, entrepreneur, politician
Ireneusz Miski CEO Tieto Poland Finance Partner CEE&Russia
Krzysztof Domarecki President of the Supervisory Board SELENA FM S.A.
Tomasz Kammel Journalist, producer, screenwriter, and trainer
“We’ve been a part of the Absolvent Talent Days from the very beginning. The best job fair in Poland.” Karolina Nazarek, HR Specialist, Jeronimo Martins Polska
Krystian Kolondra Senior Vice President of Products Opera Software
Rafał Grodzicki Member of the Management Board PZU Życie
Loukas Notopulos CEO Vivus Finance
Piotr Voelkel Founder of Grupa Kapitałowa VOXGrupa kapitałowa VOX
“It’s only the second year of the Absolvent Talent Days and it has already become known as the biggest career fair in Poland. To the words “the biggest” I would also add “the best organized job fair with a great potential”. Besides the usual booths there are lots of other opportunities: panel discussions, workshops, inspiring meetings. It’s a place where you can meet top employers and spend some time with really friendly people in a uniquely arranged space. I highly recommend it!” Kinga Koźlik Employee Development and Corporate Culture mBank
Piotr Dziwok CEO Shell
“An interesting event, both for employers and students. A great number of students from many different faculties will provide us with candidates for student internships in all departments of our organization. I highly recommend this event!” Monika Czekańska-Wincek HR Specialist Toyota Motor Manufacturing Poland
Edvinas Katilius CEO and Managing Director Philip Morris Polska i Kraje Bałtyckie
Jacek Walkiewicz Psychologist, speaker and trainer
Przemysław Gdański Vicepresident of the Management Board, Head of Corporate & Investment Banking mBank
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Ales Bartunek General Director IBM Polska
Olga Kozierowska Businesswoman, motivational speaker, journalist
Janusz Kosiński CEO INEA
Artur Skiba Managing Director Antal International
Waldemar Olbryk Senior Vice President Business Development Skanska Infrastructure
Michał Grzybkowski Co-founder, President of the Data Center Beyond.pl
Beata Stelmach President of the Management Board, General Director GE
Agnieszka Świergiel General Manager Imperial Tobacco Polska
Paweł Jan Mróz Motivational speaker, trainer
“The most professional career fair I have ever attended. Lots of worthy candidates. Excellent workshops and unforgettable atmosphere” Joanna Draczyńska Recruitment Specialist Atos IT Solutions and Services Sp. z o.o.
Prof. dr hab. Marek Belka Head of the National Bank of Poland
Łukasz Jakóbiak Motivational speaker, host of the online talk-show 20m2
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Cracow 10 March
Strategic Partner
Supporting Partners
Contents Patron
Media Patrons
Cracow 10 March
“Thanks to the large number of employers gathered here and the opportunity to talk to them, I know now what to focus on in my education in order to land my dream job after my graduation.” Łucja Kuboń - participant
Participant profile
6 734 number of visitors in Cracow
Our effective and widespread promotion of the Absolvent Talent Days attracted students and graduates from many universities, primarily from the largest ones, and from the faculties most in-demand by employers.
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Universities of the participants:
33% 18% 16% 14% 9% 10%
AGH University of Science and Technology
Jagiellonian University
Cracow University of Technology
Cracow University of Economics
University of Agriculture in Cracow
Other university
Absolvent Talent Days Wiosna 2015 - Podsumowanie
41%
technical /IT
23%
economics, management, finance
11%
exact sciences
7%
life sciences
6%
humanities
Field of study:
3%
social sciences
Since the Absolvent Talent Days welcomed companies from a wide variety of sectors, looking for students and graduates of all faculties, the promotional activities were focused on the most important universities and faculties in Cracow. However, the largest group consisted of students and graduates of economics and technical faculties (including IT).
9%
other
Learn more about the Absolvent Talent Days in Cracow by clicking the link below:
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Guide
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Wrocław 12 March
Strategic Partner
Supporting Partners
Contents Patron
Media Patrons
Wrocław 12 March “I’m still a student and the career fair in Wrocław gave me an opportunity to meet future employers and research the market. I can ask questions directly and get answers. It’s always more up-to-date than any information available online. Organizing this fair was a very good decision – I hope for more events of this kind.” Aleksandra Ratajczak - participant
Participant profile
3 625 number of visitors in Wrocław Our effective and widespread promotion of the Absolvent Talent Days attracted students and graduates from many universities, primarily from the largest ones, and from the faculties most in-demand by employers.
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Universities of the participants:
38% 24% 16% 14% 8%
Wrocław University of Technology
University of Wrocław
Wrocław University of Economics Wrocław University of Environmental and Life Sciences Other university
Absolvent Talent Days Wiosna 2015 - Podsumowanie
36%
technical /IT
21%
economics, management, finance
11%
life sciences
8%
exact sciences
6%
humanities
5%
social sciences
Field of study: Since the Absolvent Talent Days welcomed companies from a wide variety of sectors, looking for students and graduates of all faculties, the promotional activities were focused on the most important universities and faculties in Wrocław. However, the largest group consisted of students and graduates of economics and technical faculties (including IT).
13%
other
Learn more about the Absolvent Talent Days in Wrocław by clicking the link below:
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Guide
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Warsaw 18-19 March
Strategic Partner
Supporting Partners
Contents Patron
Media Patrons
Warsaw 18-19 March
“What I liked the most was the professional approach and a vast offer of workshops, lectures, CV consultations, demo interviews and the opportunity to take a picture for your CV. I think the Absolvent Talent Days gave us a lot of freedom which made us feel more confident while trying to find an internship or a job.� Michalina Czurakowska - participant
Participant profile
11 377 number of visitors in Warsaw (2 days) Our effective and widespread promotion of the Absolvent Talent Days attracted students and graduates from many universities, primarily from the largest ones, and from the faculties most in-demand by employers.
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Universities of the participants:
24% 22% 18% 16% 9% 4% 7%
University of Warsaw
Warsaw University of Technology
Warsaw School of Economics
Warsaw University of Life Sciences
Cardinal Stefan Wyszyński University
Military Technical Academy in Warsaw
Other univer-
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Field of study: Since the Absolvent Talent Days welcomed companies from a wide variety of sectors, looking for students and graduates of all faculties, the promotional activities were focused on the most important universities and faculties in Warsaw. However, the largest group consisted of students and graduates of economics and technical faculties (including IT).
28%
economics, management, finance
24%
technical
18%
humanities
9%
social sciences
7%
life sciences
14%
other
Learn more about the Absolvent Talent Days in Warsaw by clicking the link below:
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Absolvent Talent Days Wiosna 2015 - Podsumowanie
Poznań 24 March
Strategic Partner
Supporting Partners
Contents Patron
Media Patrons
Poznań 24 March
“ A modern and elegant way of organizing a career fair at a stadium. Easy access to employers in a limited space. Everything organized perfectly and efficiently.” Tomasz Morozowski - participant
Participant profile
2 145 number of visitors in Poznań Our effective and widespread promotion of the Absolvent Talent Days attracted students and graduates from many universities, primarily from the largest ones, and from the faculties most in-demand by employers.
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Universities of the participants:
33%
Poznan University of Technology
25%
Adam Mickiewicz University
21%
Poznań University of Economics
17% 4%
Poznań University of Life Sciences
Poznań University of Life Sciences
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Field of study: Since the Absolvent Talent Days welcomed companies from a wide variety of sectors, looking for students and graduates of all faculties, the promotional activities were focused on the most important universities and faculties in Poznań. However, the largest group consisted of students and graduates of economics and technical faculties (including IT).
32%
technical/IT
23%
economics, management, finance
15%
life sciences
13%
humanities
7%
exact sciences
6%
social sciences
4%
other
Learn more about the Absolvent Talent Days in Poznań by clicking the link below:
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Absolvent Talent Days Wiosna 2015 - Podsumowanie
Łódź 26 March
Strategic Partner
Supporting Partners
Contents Patron
Media Patrons
Łódź 26 March
“ Great number of booths and approachable potential employers; fascinating workshops and meetings with people who achieved success in two completely different areas – economics (Marek Belka) and internet (Łukasz Jakóbiak).” Paweł Marczak - participant
Participant profile
3 156 number of visitors in Łódź Our effective and widespread promotion of the Absolvent Talent Days attracted students and graduates from many universities, primarily from the largest ones, and from the faculties most in-demand by employers.
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Universities of the participants:
47%
University of Łódź
38%
Łódź University of Technology
7% 8%
Medical University of Łódź
Other university
Absolvent Talent Days Wiosna 2015 - Podsumowanie
Field of study: Since the Absolvent Talent Days welcomed companies from a wide variety of sectors, looking for students and graduates of all faculties, the promotional activities were focused on the most important universities and faculties in Łódź. However, the largest group consisted of students and graduates of economics and technical faculties (including IT).
34%
technical /IT
26%
economics, management, finance
14%
exact sciences
8%
life sciences
6%
humanities
12%
other
Learn more about the Absolvent Talent Days in Łódź by clicking the link below:
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Absolvent Talent Days Wiosna 2015 - Podsumowanie
19 March National Stadium
HEY Jamal Łąki Łan O.Torvald
10 008 number of concert attendees The culmination of the spring edition of the Absolvent Talent Days was the evening concert „ATD music”, which took place on March 19 on the main pitch of the National Stadium in Warsaw. Over 10 000 people attended the concert. Featured artists:
HEY Jamal Łąki Łan Concert Partners
O.Torvald
The Partners of the ATD music included several companies that actively promote openness and flexibility towards the needs and expectations of young people. The ATD music concert is a huge step forward in terms of large-scale employer branding campaign. Supporting this event allowed the companies involved to connect with students and graduates in an informal way; it proves that the companies want to help them tap into their potential and achieve career goals. The Partners of the ATD music event were: KPMG, Lidl Polska, Pracuj. pl and Vivus.pl
Learn more about the ATD music by clicking the link below:
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Contact us! If you’d like to take part in the IVth edition of the Absolvent Talent Days, let us know. We’ll get back to you and present you with an offer tailored to your needs.
Michał Rosołowski Head of Business Development tel. +48 600 017 66 michal.rosolowski@absolvent.pl
Absolvent Talent Days Wiosna 2015 - Podsumowanie
See you at the Polish biggest career fair in the fall of 2015. We’ll be in as many as 7 cities: Katowice, Cracow, Łodź, Poznań, Tricity, Warsaw and Wrocław