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Property Marketing; an Interactive and Immersive Future? James Dearsley Founder of The Digital Marketing Bureau Independent Technology Consultant
@jamesdearsley
Topics for today
Google Glass
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Google Glass This is the original Super-Cray-Computer and it cost $8.8 Million. Wearable Technology today, like Glass, are more powerful and far cheaper
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Google Glass
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Google Glass “it is a catalyst, not a lightening bolt” Robert Scoble
149 Million Searches in just one month
“this isn’t and never will be a device for the consumer” Julie O’Dell
“Google Glass is an evolution, not a revolution”
James Dearsley
@jamesdearsley
Wearable Technology Tech Analyst Juniper Research estimates wearable computing will generate $800 million in revenue in 2013, rising to $1.5billion in 2014 and the unit sales will increase from 15 million in 2013 to over 70 million in 2017
@jamesdearsley
The Future The future of marketing is changing
it will be more Interactive, Innovative and ultimately more Immersive
Where are we now? Sales and revenue generation are still the result of human interaction
“Sales and revenue generation are still the result of human interaction, it is just the mechanism by which we achieve that interaction that is changing� it is just the mechanism by which we achieve that interaction that is changing @jamesdearsley
Augmented Reality “a technology that superimposes a computer-generated image on a user's view of the real world�
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Augmented Reality
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Augmented Reality Augmented Reality doesn’t have to be on tablets
what about “showroom windows” @jamesdearsley
Virtual Reality Palmer Luckey 21 years old Founder, Oculus Rift Sold to Facebook for $2billion
Virtual Reality
“We’re making a long term bet that immersive Virtual Reality and Augmented Reality will become a part of people’s daily lives”
Facebook; a virtual future Facebook’s business model will forever change - The Netflix of immersive gaming and 360 degree filming……
……and it will be pushing the headsets to households. VR will become second nature
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Virtual Reality
Think “Immersion First” Available December 2014…….
Where are we now? +1 Virtual Reality
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Where is this going? “AR, VR and Wearables will be fully integrated together - what will this be called?
We are entering a period of “Selective Reality” @jamesdearsley
Action Points
• Subscribe to my monthly newsletter • Be a part of our journey into the technology space and help our industry move forward
James Dearsley Founder, The Digital Marketing Bureau @jamesdearsley
Further References Thad Starner - http://www.cc.gatech.edu/home/thad/ Cellphone and Tablet computer numbers www.techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/ App Downloads New York Times - www.gartner.com/newsroom/id/2153215 The First VR film - http://www.wired.com/2014/02/oculus-vr-zero-point-trailer/ Thomas Cook Virtual Reality - http://www.thomascookgroup.com/12-august-2014-thomas-cook-brings-the-holiday-experience-to-the-high-street-with-industry-first-virtualreality-trial/ Spanish Developer using VR http://www.jamesdearsley.co.uk/virtual-reality/virtual-reality-for-new-build-property-development/ Center Parcs using VR - http://www.eventmagazine.co.uk/Destinations/article/1297999/pictures-Center-Parcs-takes-Waterloo-virtual-activation/ Augmented Contact Lenses - http://www.cnet.com/uk/news/augmented-reality-contact-lenses-to-be-human-ready-at-ces/ Dulux App www.jamesdearsley.co.uk/augmented-reality/dulux-launches-new-augmented-reality-app/ Drees and Summer BIM modelling - http://www.inition.co.uk/case_study/drees-sommer-building-information-modelling/ Riverlight app - http://www.inition.co.uk/augmented-reality-brings-property-sales-suite-home/ Virtual View App - http://www.virtualviewapp.com
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