LANDLORDS & TENANTS SURVEY
2014
TENANT SURVEY RESULTS 5,025 Participants
Which category below includes your age?
20 or younger
2%
21-29
31%
30-39
32%
40-49
18%
50-59
11%
60-69
5%
70+
1%
0
10
20
30
40
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
How much is the monthly rent for your property?
£0-£350
4%
£351-£500
14%
£501-£750
35%
£751-£900
17%
£901-£1350
20%
£1351-£1800
6%
£1801-£2400
3%
£2401-£3000
1%
£3001+
1%
0
10
20
30
40
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Which area of the UK do you currently live in?
London
18%
South East
22%
South West
14%
East Midlands
5%
West Midlands
6%
North East
3%
North West
8%
Yorkshire & the Humber
8%
Wales
5%
Scotland
1%
East of England
9%
0
5
10
15
20
25
30
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Have you previously owned/had a mortgage on a property?
35% 65%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Do you currently own/have a mortgage on another property?
14%
86% Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Are you renting out of choice or necessity?
41% 59%
I choose to rent I have no choice but to rent The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Where did you first see the property you are renting?
Newspaper
3%
Portal - e.g. Rightmove, Zoopla
59%
To Let Board
4%
Agents Own Website
13%
Agents Window
3%
Email from the Letting Agent
3%
Phoene Call from the Letting Agent
6%
Visit to the Letting Agents Office
9%
0
15
30
45
60
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
When searching for your rental property did you find that the properties advertised were up to date?
26%
74% Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Did this have a negative impact on the agents brand?
33% 67%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Did you use your mobile phone to search for a rental property online?
51%
49%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Did you find the mobile sites were easy to navigate?
12%
88% Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
If an agent had taken a new rental property on to the market that suited your requirements, how would you prefer to be notified?
Phone Call
21%
68%
Text
11%
0
10
20
30
40
50
60
70
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Would you connect with Letting Agents via social media (such as Facebook) to receive;
Local community information
2%
Local property market updates
3%
National property market updates
1%
Tenant guidance and information
3%
Properties to rent
15%
I would not connect with my Letting Agent via social media
77%
0
20
40
60
80
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
What is the most important to you when searching for a rental property?
Number of images
69%
Floor plan
15%
Main image
4%
Summary text
9%
Audio tours/Property video
3%
0
10
20
30
40
50
60
70
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
How long did you search for a property to rent?
24 hours
2%
2-3 days
4%
Less than a week
10%
Less than a fortnight
15%
Less than a month
30%
1-3 months
31%
3-6 months
5%
6 months+
3%
0
10
20
30
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
40
When you were searching for your rental property, did you expect the details to include:
Professional photographs
90%
Floor plan
85%
Audio/Video tour
12%
15%
88%
EPC
65%
Directions
35%
69%
Local area information
31%
68%
0
10%
25
50
32%
75
100
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
What costs did you incur when moving in to your current rental property?
No cost
£24 or less
£25 - £50
£50 - £100
£100 - £200
£200 £300
Administration/ set up fee
11%
1%
7%
23%
31%
15%
11%
Reference checking fee
24%
3%
12%
27%
25%
7%
3%
Inventory
57%
2%
7%
19%
12%
2%
2%
£300+
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Do you think the fees you were charged were fair for the service you received?
38% 62%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Is it important to you to rent through an ARLA agent?
47%
53%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
If the same property was available with two different letting agents that you wanted to rent, would you prefer to rent through:
52%
48%
A recommended and trusted agent for a higher administration/set up fee A lesser known agent for a cheaper fee The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
How long have you lived in the property?
Under 3 months
23%
Under 6 months
12%
6-12 months
27%
12-24 months
20%
24 months +
19%
0
10
20
30
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Did you take out Tenant content insurance?
Yes, using letting agent recommended provider
10%
Yes, using my own preferred provider
49%
No
41%
0
10
20
30
40
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
50
Are you happy with the condition of your current property?
26%
74% Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Do you intend to stay in the property and renew your tenancy agreement when it expires?
31% 69% Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
How would you rate the service you received from your letting agent at the move in stage?
Excellent
Good
Satisfactory
Not Great
Poor
Speed & Efficiency
30%
35%
18%
8%
9%
Helpfulness
31%
32%
18%
9%
9%
Availability
28%
36%
22%
7%
7%
Personal Service
28%
31%
21%
9%
10%
Knowledge
26%
32%
23%
10%
9%
Communication
27%
30%
21%
10%
12%
Problem Solving
23%
28%
23%
12%
15%
Politeness & Manners
39%
33%
17%
5%
6%
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Based on your experience to date, would you recommend your letting agent to a friend?
32% 68%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Who manages the property you are renting?
The Landlord
38%
The Agent
56%
A 3rd Party (contractor/company)
7%
0
10
20
30
40
50
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
60
How would you rate the property management service you receive from your landlord or letting agent?
Excellent
Good
Satisfactory
Not Great
Poor
Speed & Efficiency
27%
29%
20%
11%
13%
Helpfulness
30%
29%
20%
9%
11%
Availability
27%
31%
22%
9%
11%
Personal Service
29%
28%
22%
10%
12%
Knowledge
27%
30%
22%
10%
11%
Communication
28%
27%
21%
10%
13%
Problem Solving
26%
26%
20%
12%
16%
Politeness & Manners
38%
31%
18%
5%
8%
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
Are you planning to buy a home?
Yes, in the next 12 months
19%
Yes, in 2-3 years
22%
Yes, in 3+ years
17%
No I do not want to buy
14%
No I can not afford to buy
29%
0
5
10
15
20
25
30
The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
If in the future you need to sell or let a property you own, would you instruct your current letting agent to act on your behalf?
48%
52%
Yes No The Property Academy Tenant Survey 2014 • www.propertyacademy.co.uk
LANDLORDS & TENANTS SURVEY
2014