2015 Tenant Survey Results

Page 1

LANDLORDS & TENANTS SURVEY

2015


TENANT SURVEY RESULTS 3,405 Participants


Which category below includes your age?

20 or younger

4%

21-29

35%

30-39

32%

40-49

16%

50-59

9%

60-69

3%

70+

1%

0

10

20

30

40

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


How much is the monthly rent for your property?

£0-£350

5%

£351-£500

9%

£501-£750

24%

£751-£900

19%

£901-£1350

28%

£1351-£1800

9%

£1801-£2400

3%

£2401-£3000

2%

£3001+

1%

0

5

10

15

20

25

30

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Have you previously owned/had a mortgage on a property?

30%

70% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Do you currently own/have a mortgage on another property?

12%

88% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Are you renting out of choice or necessity?

37% 63%

I chose to rent I have no choice but to rent The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Where did you first see the property you are renting?

Newspaper

2%

Portal - e.g. Rightmove, Zoopla

60%

To Let Board

2%

Agents Own Website

17%

Agents Window

2%

Email from the Letting Agent

3%

Phoene Call from the Letting Agent

4%

Visit to the Letting Agents Office

8%

Social media platform

2%

0

15

30

45

60

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


When searching for your rental property did you find that the properties advertised were up to date?

25%

75% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


If No, did this have a negative impact on the agents brand?

37% 63%

Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Did you use your mobile phone to search for a rental property online?

45%

55%

Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Did you find the mobile sites were easy to navigate?

11%

89% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


If an agent had taken a new rental property on to the market that suited your requirements, how would you prefer to be notified?

Phone Call

18%

Email

72%

Text

9%

Social media i.e. a tweet or Facebook message

1%

0

10

20

30

40

50

60

70

80

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Would you connect with agents via social media (such as Facebook) to receive the following:

Local community information

8%

Local property market updates

10%

National property market updates

3%

Tenant guidance and information

10%

Properties to rent

20%

I would not connect with my Letting Agent via social media

76%

0

20

40

60

80

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


When searching, did you feel that the agents you dealt with fully understood your requirements and situation?

Always

21%

Mostly

50%

Sometimes

24%

Never

5%

0

10

20

30

40

50

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Did the agents make you feel important?

Always

20%

Mostly

34%

Sometimes

32%

Never

14%

0

10

20

30

40

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Did you feel the staff were professional and interested in your custom?

Always

28%

Mostly

37%

Sometimes

28%

Never

7%

0

10

20

30

40

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Excluding price, what is the most important to you when searching for a rental property?

Number of images

63%

Floor plan

24%

Main image

4%

Summary text

7%

Audio tours/Property video

2%

0

10

20

30

40

50

60

70

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


How long did you search for a property to rent?

24 hours

2%

2-3 days

4%

Less than a week

8%

Less than a fortnight

15%

Less than a month

31%

1-3 months

32%

3-6 months

6%

6 months+

2%

0

5

10

15

20

25

30

35

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk

40


When you were searching for your rental property, did you expect the details to include:

Professional photographs

92%

Floor plan

90%

Audio/Video tour

12%

8%

10%

88%

EPC

67%

33%

Directions

67%

33%

Local area information

67%

33%

0

25

50

75

100

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Do you feel that the properties you viewed suited your requirements?

Mostly

49%

Sometimes

45%

Not Really

6%

0

10

20

30

40

50

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


What costs did you incur when moving in to your current rental property?

No cost

£24 or less

£25 - £50

£50 - £100

£100 - £200

£200 £300

Administration/ set up fee

8%

1%

6%

22%

32%

14%

17%

Reference checking fee

28%

1%

11%

24%

23%

7%

6%

Inventory

53%

2%

7%

16%

16%

2%

3%

£300+

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Do you think the fees you were charged were fair for the service you received?

34% 66%

Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Is it important to you to rent through an ARLA agent?

47%

53%

Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


If the same property was available with two different letting agents that you wanted to rent, would you prefer to rent through:

51%

49%

A recommended and trusted agent for a higher administration/set up fee A lesser known agent for a cheaper fee The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


How long have you lived in the property?

Under 3 months

13%

3-6 months

12%

6-12 months

30%

12-24 months

22%

24 months +

23%

0

10

20

30

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Did you take out tenant content insurance?

Yes, using provider recommended by agent

13%

Yes, using my own preferred provider

46%

No

41%

0

10

20

30

40

50

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Are you happy with the condition of your current property?

25%

75% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Do you intend to stay in the property and renew your tenancy agreement when it expires?

30%

70% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Why would you not renew your current tenancy agreement?

Cost of rent

30%

Condition of property

35%

Location

13%

Fancy a change

14%

Buying a property

23%

Change of situation e.g. growing family

29%

Unhappy with agent service

28%

0

10

20

30

40

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


How would you rate the service you received from your letting agent at the move in stage?

Excellent

Good

Satisfactory

Not Great

Poor

Speed & Efficiency

31%

37%

19%

8%

5%

Helpfulness

31%

34%

19%

9%

7%

Availability

29%

37%

22%

7%

5%

Personal Service

28%

33%

22%

9%

8%

Knowledge

26%

35%

25%

8%

6%

Communication

28%

35%

20%

9%

8%

Honesty

28%

33%

22%

9%

8%

Problem Solving

24%

30%

24%

12%

10%

Politeness & Manners

37%

35%

18%

5%

5%

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Based on your experience to date, would you recommend your letting agent to a friend?

28%

72% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Who manages the property you are renting?

The Landlord

31%

The Agent

65%

A 3rd Party (contractor/company)

4%

0

10

20

30

40

50

60

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk

70


How would you rate the property management service you receive from your landlord or letting agent?

Excellent

Good

Satisfactory

Not Great

Poor

Speed & Efficiency

28%

31%

20%

11%

10%

Helpfulness

31%

31%

20%

10%

8%

Availability

29%

32%

22%

10%

7%

Personal Service

30%

30%

22%

10%

8%

Knowledge

28%

32%

23%

10%

7%

Communication

30%

30%

19%

11%

10%

Problem Solving

28%

27%

22%

11%

12%

Politeness & Manners

38%

32%

18%

5%

7%

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


Are you planning to buy a home?

Yes, in the next 12 months

17%

Yes, in 2-3 years

25%

Yes, in 3+ years

20%

No I do not want to buy

11%

No I cannot afford to buy

27%

0

5

10

15

20

25

30

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


If in the future you need to sell or let a property you own, would you instruct your current letting agent to act on your behalf?

45%

55%

Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


On a scale of 0-10 how likely are you to recommend your letting agent to a friend or colleague? (0 not likely, 10 very likely)

0

12%

1

3%

2

3%

3

4%

4

3%

5

8%

6

7%

7

12%

8

17%

9

9%

10

22%

0

5

10

15

20

25

30

The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk


LANDLORDS & TENANTS SURVEY

2015


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