LANDLORDS & TENANTS SURVEY
2015
TENANT SURVEY RESULTS 3,405 Participants
Which category below includes your age?
20 or younger
4%
21-29
35%
30-39
32%
40-49
16%
50-59
9%
60-69
3%
70+
1%
0
10
20
30
40
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
How much is the monthly rent for your property?
£0-£350
5%
£351-£500
9%
£501-£750
24%
£751-£900
19%
£901-£1350
28%
£1351-£1800
9%
£1801-£2400
3%
£2401-£3000
2%
£3001+
1%
0
5
10
15
20
25
30
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Have you previously owned/had a mortgage on a property?
30%
70% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Do you currently own/have a mortgage on another property?
12%
88% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Are you renting out of choice or necessity?
37% 63%
I chose to rent I have no choice but to rent The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Where did you first see the property you are renting?
Newspaper
2%
Portal - e.g. Rightmove, Zoopla
60%
To Let Board
2%
Agents Own Website
17%
Agents Window
2%
Email from the Letting Agent
3%
Phoene Call from the Letting Agent
4%
Visit to the Letting Agents Office
8%
Social media platform
2%
0
15
30
45
60
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
When searching for your rental property did you find that the properties advertised were up to date?
25%
75% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
If No, did this have a negative impact on the agents brand?
37% 63%
Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Did you use your mobile phone to search for a rental property online?
45%
55%
Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Did you find the mobile sites were easy to navigate?
11%
89% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
If an agent had taken a new rental property on to the market that suited your requirements, how would you prefer to be notified?
Phone Call
18%
72%
Text
9%
Social media i.e. a tweet or Facebook message
1%
0
10
20
30
40
50
60
70
80
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Would you connect with agents via social media (such as Facebook) to receive the following:
Local community information
8%
Local property market updates
10%
National property market updates
3%
Tenant guidance and information
10%
Properties to rent
20%
I would not connect with my Letting Agent via social media
76%
0
20
40
60
80
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
When searching, did you feel that the agents you dealt with fully understood your requirements and situation?
Always
21%
Mostly
50%
Sometimes
24%
Never
5%
0
10
20
30
40
50
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Did the agents make you feel important?
Always
20%
Mostly
34%
Sometimes
32%
Never
14%
0
10
20
30
40
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Did you feel the staff were professional and interested in your custom?
Always
28%
Mostly
37%
Sometimes
28%
Never
7%
0
10
20
30
40
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Excluding price, what is the most important to you when searching for a rental property?
Number of images
63%
Floor plan
24%
Main image
4%
Summary text
7%
Audio tours/Property video
2%
0
10
20
30
40
50
60
70
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
How long did you search for a property to rent?
24 hours
2%
2-3 days
4%
Less than a week
8%
Less than a fortnight
15%
Less than a month
31%
1-3 months
32%
3-6 months
6%
6 months+
2%
0
5
10
15
20
25
30
35
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
40
When you were searching for your rental property, did you expect the details to include:
Professional photographs
92%
Floor plan
90%
Audio/Video tour
12%
8%
10%
88%
EPC
67%
33%
Directions
67%
33%
Local area information
67%
33%
0
25
50
75
100
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Do you feel that the properties you viewed suited your requirements?
Mostly
49%
Sometimes
45%
Not Really
6%
0
10
20
30
40
50
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
What costs did you incur when moving in to your current rental property?
No cost
£24 or less
£25 - £50
£50 - £100
£100 - £200
£200 £300
Administration/ set up fee
8%
1%
6%
22%
32%
14%
17%
Reference checking fee
28%
1%
11%
24%
23%
7%
6%
Inventory
53%
2%
7%
16%
16%
2%
3%
£300+
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Do you think the fees you were charged were fair for the service you received?
34% 66%
Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Is it important to you to rent through an ARLA agent?
47%
53%
Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
If the same property was available with two different letting agents that you wanted to rent, would you prefer to rent through:
51%
49%
A recommended and trusted agent for a higher administration/set up fee A lesser known agent for a cheaper fee The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
How long have you lived in the property?
Under 3 months
13%
3-6 months
12%
6-12 months
30%
12-24 months
22%
24 months +
23%
0
10
20
30
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Did you take out tenant content insurance?
Yes, using provider recommended by agent
13%
Yes, using my own preferred provider
46%
No
41%
0
10
20
30
40
50
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Are you happy with the condition of your current property?
25%
75% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Do you intend to stay in the property and renew your tenancy agreement when it expires?
30%
70% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Why would you not renew your current tenancy agreement?
Cost of rent
30%
Condition of property
35%
Location
13%
Fancy a change
14%
Buying a property
23%
Change of situation e.g. growing family
29%
Unhappy with agent service
28%
0
10
20
30
40
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
How would you rate the service you received from your letting agent at the move in stage?
Excellent
Good
Satisfactory
Not Great
Poor
Speed & Efficiency
31%
37%
19%
8%
5%
Helpfulness
31%
34%
19%
9%
7%
Availability
29%
37%
22%
7%
5%
Personal Service
28%
33%
22%
9%
8%
Knowledge
26%
35%
25%
8%
6%
Communication
28%
35%
20%
9%
8%
Honesty
28%
33%
22%
9%
8%
Problem Solving
24%
30%
24%
12%
10%
Politeness & Manners
37%
35%
18%
5%
5%
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Based on your experience to date, would you recommend your letting agent to a friend?
28%
72% Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Who manages the property you are renting?
The Landlord
31%
The Agent
65%
A 3rd Party (contractor/company)
4%
0
10
20
30
40
50
60
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
70
How would you rate the property management service you receive from your landlord or letting agent?
Excellent
Good
Satisfactory
Not Great
Poor
Speed & Efficiency
28%
31%
20%
11%
10%
Helpfulness
31%
31%
20%
10%
8%
Availability
29%
32%
22%
10%
7%
Personal Service
30%
30%
22%
10%
8%
Knowledge
28%
32%
23%
10%
7%
Communication
30%
30%
19%
11%
10%
Problem Solving
28%
27%
22%
11%
12%
Politeness & Manners
38%
32%
18%
5%
7%
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
Are you planning to buy a home?
Yes, in the next 12 months
17%
Yes, in 2-3 years
25%
Yes, in 3+ years
20%
No I do not want to buy
11%
No I cannot afford to buy
27%
0
5
10
15
20
25
30
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
If in the future you need to sell or let a property you own, would you instruct your current letting agent to act on your behalf?
45%
55%
Yes No The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
On a scale of 0-10 how likely are you to recommend your letting agent to a friend or colleague? (0 not likely, 10 very likely)
0
12%
1
3%
2
3%
3
4%
4
3%
5
8%
6
7%
7
12%
8
17%
9
9%
10
22%
0
5
10
15
20
25
30
The Property Academy Tenant Survey 2015 • www.propertyacademy.co.uk
LANDLORDS & TENANTS SURVEY
2015