2016New Homes LIVE - Susan Hallam

How to win in the changing digital landscape Susan Hallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam www.linkedin.com/in/susanhallam

Need help with your digital marketing?

Our team of 26 digital marketers are here to help, and we have experience working with estate agencies like yours.

With offices in Nottingham and London, we are conveniently located to meet with our clients.

The specific kinds of services we offer that might be of interest: - An audit of your agency’s current search engine performance, with a specific set of recommendations for improving your rankings and visibility - Setting up your online advertising (PPC) campaigns, which can include both mobile searchers and desktop searchers - Facilitating a digital marketing strategy session with your marketing teams

“I want to be buried with a mobile phone, just in case I’m not dead.”

Amanda Holden

How People Use Their Devices Source: Google October 2016

One of Google’s Leading UK Partners

Share of industry searches initiated on a mobile device

Source: Hitwise August 2016 http://hallam.co/PropAcad1

What’s New In Google Mobile: • • • •

Four Ads Three Local Listings Ten Organic Three More Ads

New Ad Formats: Click to Text Ads

Prediction: Change in the Organic Local 3 Pack

Prediction: Change in the Local 3 Pack To Become Paid

Resizer design.google.com/resizer

The Rise of Accelerated Mobile Pages: AMP

Selling houses = Selling Information Mobile Communications: no phone calls, no emails

Facebook Live, Facebook Messenger, SnapChat, Whatsapp

A Proven Track Record in Digital Marketing for Estate Agents

Penguin 4: 23rd September 2016

New Search Engine Results Page Card Layout

Google Rich Cards

Google’s changing algorithm

Big Data: Test | Learn | Test

Big Data is the New Oil

Google Maps Integration: making it easier for buyers to find their ideal home

Customer Data Onboarding

AdWords Customer Match

Facebook Custom Audiences

Facebook Custom Audiences: Making social advertising personal

Twitter Tailored Audiences

Twitter Lead Generation Cards

I suspect you’re getting a headache…. ● ● ● ● ● ● ● ● ● ● ●

Big Data Ad Blocking Beacons Voice Interfaces Augmented Reality Agile Customisation Social Commerce Real Time Marketing Live Video Streaming Mobile Apps Virtual Reality

● ● ● ● ● ● ● ● ● ●

Paid Social Crowd Sourced Brand Content Wearable Technology Remarketing Influencer Marketing Internet of Things Predictive Intelligence Ephemeral Marketing Identity Based Pay Per Click Omni Channel Experiences

• Podcasting • Location Based Marketing • Relationship Marketing

• Personalisation • Digital Asset Management • Programmatic

• Storytelling

Food for Thought: The 5 Paradoxes of Digital Business Leadership • Radically innovating for the future… whilst optimising current execution • Competing in sprints… whilst delivering long term value • Provide technologically enabled offerings… whilst focusing on value, not technology • Integrate external partners… whilst operating as a single entity • Recognise the immediate digital value plays a large role in sales…. but that more value is delivered over time

How to win in the changing digital landscape Susan Hallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam www.linkedin.com/in/susanhallam