Leadership Summit Preview 2011

EVENT PREVIEW MEET THE MAN BEHIND MCGRATH’S SUCCESS LEARN FROM A MARKETING GENIUS BE INSPIRED BY INTREPID EXPLORER; BEN FOGLE

DECEMBER 8TH 9:15AM - 1:15PM THE LANCASTER LONDON

AN EXCITING MORNING OF IDEAS AND INSPIRATION FROM A SELECTION OF WORLD CLASS SPEAKERS The Leadership Summit will focus on 3 key areas: sales, marketing and motivation, delivered by three world-class speakers: Dean Mackie, Peter Fisk and Ben Fogle whilst Peter Knight delivers some groundbreaking insights into the reasons why people select an agent. Seminar sponsor; Rightmove will also reveal a fantastic new tool to help agents win more instructions.

With market predictions for 2012 not looking much better than this year, agents who want to grow their business need to take charge of their own destiny. This event will give you all the ideas you need to make that happen.

“I believe, as a result of today, that we’ll have the tools to genuinely give us a competitive edge”.

Paul Sacket, Proffitt & Holt “Far better and several levels above all other industry events”. Anshul Raja

SALES DEAN MACKIE Dean Mackie is a senior leader in the Sydney based McGrath business and in just 5 years he has taken a two office sales team to grossing in excess of $12m in fees and a property management business that looks after more than 1,200 investment properties. There are very few estate agents with a record like Dean’s nor who have his background: Dean has a degree in economics and then went on to national sales and leadership roles with world-beating brands including Coca Cola, Nestle and Mars Confectionery.

Dean is a revolutionary thinker who implements proven, deliberate and innovative strategies to enable excellence. He took the lessons he learned from retail leaders and applies tested and deliberate processes to deliver premium estate agency results and create remarkable client experiences.

Three years ago John McGrath addressed the Leadership Summit and told how he started his brilliant estate agency company – now come and learn from the man who has taken it on further and who is responsible for the day-to-day delivery of spectacular results.

MARKETING PETER FISK Peter Fisk is a best-selling author and inspirational thinker, an advisor to leading companies around the world, and an experienced business leader. Peter has worked with some of the world’s most innovative companies: creating flat beds out of yacht designs at British Airways, translating credit cards into digital experiences at American Express, adding more rigour to creativity at Microsoft, reinventing food at Marks & Spencer and currently working with Sir Richard Branson on the marketing of space travel for Virgin Galactic.

Peter now leads the Genius Works, an ‘accelerated innovation’ firm that works with business leaders to develop more inspired strategies and programmes, embracing the best ideas within the business, and engaging people to think how they can make them happen in more “Inspiring! Cannot wait to effective and remarkable ways. put ideas into practice now”.

Peter recently attended The Property Academy’s Jane Gardner, Marketing Group and his half-day workshop received the Sewell & Gardner highest possible rating.

“Far more useful than any other event I have attended”.

Martin Walters, Jordan Fishwick

www.estateagencyevents.com/booking

MOTIVATION BEN FOGLE Ben Fogle describes himself in his latest book as ‘The Accidental Adventurer’.

His achievements include racing 160 miles across the Sahara desert in the notorious Marathon des Sables, crossing Antarctica in a foot race to the South Pole and of course setting the British pairs record for rowing across the Atlantic with last year’s presenter, double Olympic gold medallist, James Cracknell. Perhaps more than anyone, Ben understands what is required to move from “ordinary bloke” to “outstanding achiever.”

When not taking on one of life’s most extreme adventures he is an ambassador for WWF, Medicins Sans Frontier and Tusk, he’s a fellow of the Royal Geographical Society and the President of the Campaign for National Parks.

“I’m so pleased that I’ve Ben will present his ideas on motivation and how to get found an event like this – the best from yourself and others – it is certain to be there’s no way I will be inspiring as well as informative. recommending this to our competitors!”

Paul Lainchbury, Phillip James Estates

In addition to our line up of world class speakers, our seminar sponsors Rightmove will present a fantastic new tool to help win more instructions for the first time at the Leadership Summit. Agents at this seminar will get to learn about this new innovation from the UK’s biggest property website before anyone else.

There is also an exhibition featuring a selection of the industry’s leading suppliers who will be presenting a range of cutting edge innovations.

A limited number of tickets to this fantastic seminar are available for just £199 per person.* For further details or to book, please visit:

www.estateagencyevents.com/booking Ticket sales line: 01372 370847 *excluding VAT.