HOME MOVING
TRENDS SURVEY
2013
4762 Responses
4762 people who were currently selling their home or investment property in 2013 took part in the Property Academy’s Home Moving Trends Survey. The responses are from all parts of Great Britain, different property type’s and price ranges however the number of respondents with properties over £1 million is quite small.
The Property Academy 2013
What type of property are you selling/sold? Detached House
26%
Semi-Detached House
28%
Terraced House
25%
Maisonette
2%
Bungalow
9%
Flat/Apartment
11% 0
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In which region of the UK is the property located? Greater London
7%
South East
23%
South West
10%
East of England
5%
West Midlands
4%
East Midlands
5%
Yorkshire & Humberside
15%
North East
8%
North West
19%
Wales
1%
Scotland
4%
Northern Ireland
1% 0
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How long have you owned the property you are selling? Less than 1 year
4%
1-2 years
5%
3-5 years
14%
6-8 years
20%
9-11 years
14%
12-14 years
11%
15-20 years
11%
21+ years
22% 0
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Which price bracket does the property you are selling/sold fall into? Up to £150k
33%
£150k - £250k
35%
£250k - £400k
20%
£400k-£500k
6%
£500k - £600k
3%
£600k - £800k
2%
£8ook - £1m
1%
£1m - £1.5m
1%
£1.5m - £2m 0% £2m+ 0% 0
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Are you a landlord/do you own another property as an investment? No
83%
Yes 1 other property
11%
Yes 2 other properties
2%
Yes 3 other properties
1%
Yes 4 other properties
1%
Yes 5 or more other properties
17% own another property almost 1 in 5
2% 0
30
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When did you decide to put your property on the market for sale?
When I found a property to buy
19%
Before I found a property to buy
81%
0
30
60
90 The Property Academy 2013
Have you posted the property you are selling on your social media platforms e.g. Facebook?
5%
Yes
95%
No
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Did you visit your estate agents website before instructing them to sell your property?
40% did not visit estate agents website before instructing
40% 60% Yes No
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Did you read the literature left by the agents you invited to value your property?
11%
Yes
89%
No
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Are you paying the fee that the estate agent quoted?
16%
84% Yes No
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Did any other estate agent quote a lower fee?
35% 65% Yes No
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How often should your estate agent keep in touch during the selling process? Several times a day
For 31% keeping in touch once a week is not enough during the selling process
1%
Once a day
5%
2-3 times a week
25%
Once a week
39%
Once every 2 weeks
12%
Once a month
5%
Only when there is something to report even if this is weeks
12% 0
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40
The Property Academy 2013
How would you rate the service that you've received from your agent? Excellent
Good
Satisfactory
Poor
Very Poor
Communication
33%
34%
18%
9%
6%
Quality of particulars prepared
33%
41%
19%
4%
2%
Marketing of your property online
33%
42%
20%
4%
2%
Marketing of your property in local press
22%
33%
29%
10%
5%
Conducting viewings
32%
33%
21%
8%
6%
Negotiating with buyers
31%
31%
23%
9%
6%
Progressing the sale
30%
31%
23%
10%
7%
Problem solving (if applicable)
30%
29%
23%
9%
8%
Politeness and manners
54%
30%
12%
2%
2%
OVERALL
33%
37%
18%
8%
5%
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How many different members of staff did you deal with at the estate agency selling your property? 1
6%
2
31%
3
38%
4
17%
5
6%
6 or more
3% 0
8
16
24
32
40 The Property Academy 2013
Did each individual give the same level of service?
22%
78% Yes No
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Which social media platform would be your preference?
57%
8%
7%
Google+
28% 0
12
24
36
48
60 The Property Academy 2013
Once you instructed your estate agent, how quickly would you expect your property to be marketed? Within 24 hours
24%
Within 2-3 days
48%
Within 7 days
22%
Within 10 days
2%
Within 14 days
2%
Within 1 month
2% 0
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Would you find it useful for your estate agent to send you a quarterly summary of all similar properties sold in your area after you've moved?
28%
28% would find it useful to receive a quarterly summary of similar properties sold in their area. A great way of keeping in touch.
72% Yes No
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Which 3 words best describe your estate agent?
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Based on your experience to date, would you recommend your estate agent?
23%
77% Yes No
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In October this year, phase 2 of the help to buy scheme was launched. Do you think phase 2 can help with your sale? Yes
16%
No
46%
Not Sure
26%
I do not know about Help to Buy
12% 0
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How often did you search for a property?
Once a week or less
29%
2-5 times a week
26%
Every day
33%
Several times most days
33% are searching for a property every day
7%
Several times every day
5% 0
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Which of the following best describes your use of local newspapers and magazines with your property search: I never looked at one
37%
I might have browsed occasionally
31%
I have read them a few times
13%
I read them regularly
16%
I read them all the time
2%
They were my preferred way of searching for a property
1% 0
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Where did you first see the property you are buying? Newspaper
5%
Portal eg: Rightmove, Zoopla
65%
For Sale Board
9%
Agents own website
9%
Agents window
3%
Email or phone from estate agent
9% 0
14
28
42
56
70
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How long did you look at properties for sale before you first contacted an estate agent to view a property? Less than 24 hours
20%
1-3 days
23%
A Week
18%
A month
17%
3 months
10%
6 months
5%
12 months
4%
24 months
1%
Over 2 years
2% 0
6
12
18
24
30
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Did you visit individual estate agents websites to view properties for sale?
40% 60% Yes No
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Which of the following services have/would you consider using by your estate agents recommended provider? Surveyor
56%
Conveyancer/Solicitor
68%
Mortgage Broker
23%
Removal
68% would consider the estate agent recommended conveyancer/solicitor
17%
Interior Design
3% 0
14
28
42
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How did you choose your Conveyancer/Solicitor? Estate Agent Recommended
46%
Friend Recommended
14%
Previous Customer
31%
Local Advertisement
1%
Only 46% were Estate Agent Recommended
National Advertisement 0% Searched Online
7% 0
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Did you choose the Conveyancer that quoted the cheapest fee?
18%
82% Yes No
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How often should your conveyancer/solicitor keep in touch during the conveyancing process? Several times a day
1%
For 32% keeping in touch once a week is not enough 5%
Once a day
26%
2-3 times a week Once a week
38%
Once every 2 weeks
8%
Only when there is something to report even if this is weeks
22% 0
10
20
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40
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Which 3 words best describe your conveyancer?
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Would you recommend your conveyancer/solicitor?
22%
78% Yes No
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If you have taken out a mortgage this year, how did you choose your mortgage provider? Current mortgage provider
43%
Current broker
15%
Via a mortgage broker that my Estate Agent recommended
16%
I searched for my own broker
25% 0
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The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training. Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you.
The Property Academy 2013
HOME MOVING
TRENDS SURVEY
2013
propertyacademy.co.uk