2013 Home Moving Trends Executive Summary

HOME MOVING

TRENDS SURVEY

2013

4762 Responses

4762 people who were currently selling their home or investment property in 2013 took part in the Property Academy’s Home Moving Trends Survey.

The responses are from all parts of Great Britain, different property type’s and price ranges however the number of respondents with properties over £1 million is quite small.

The Property Academy 2013

What type of property are you selling/sold?

Detached House

26%

Semi-Detached House

28%

Terraced House

25%

Maisonette

2%

Bungalow

9%

Flat/Apartment

11% 0

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In which region of the UK is the property located?

Greater London

7%

South East

23%

South West

10%

East of England

5%

West Midlands

4%

East Midlands

5%

Yorkshire & Humberside

15%

North East

8%

North West

19%

Wales

1%

Scotland

4%

Northern Ireland

1% 0

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How long have you owned the property you are selling?

Less than 1 year

4%

1-2 years

5%

3-5 years

14%

6-8 years

20%

9-11 years

14%

12-14 years

11%

15-20 years

11%

21+ years

22% 0

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Which price bracket does the property you are selling/sold fall into?

Up to £150k

33%

£150k - £250k

35%

£250k - £400k

20%

£400k-£500k

6%

£500k - £600k

3%

£600k - £800k

2%

£8ook - £1m

1%

£1m - £1.5m

1%

£1.5m - £2m 0% £2m+ 0% 0

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Are you a landlord/do you own another property as an investment?

No

83%

Yes 1 other property

11%

Yes 2 other properties

2%

Yes 3 other properties

1%

Yes 4 other properties

1%

Yes 5 or more other properties

17% own another property almost 1 in 5

2% 0

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When did you decide to put your property on the market for sale?

When I found a property to buy

19%

Before I found a property to buy

81%

0

30

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Have you posted the property you are selling on your social media platforms e.g. Facebook?

5%

Yes

95%

No

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Did you visit your estate agents website before instructing them to sell your property?

40% did not visit estate agents website before instructing

40% 60% Yes No

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Did you read the literature left by the agents you invited to value your property?

11%

Yes

89%

No

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Are you paying the fee that the estate agent quoted?

16%

84% Yes No

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Did any other estate agent quote a lower fee?

35% 65% Yes No

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How often should your estate agent keep in touch during the selling process?

Several times a day

For 31% keeping in touch once a week is not enough during the selling process

1%

Once a day

5%

2-3 times a week

25%

Once a week

39%

Once every 2 weeks

12%

Once a month

5%

Only when there is something to report even if this is weeks

12% 0

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The Property Academy 2013

How would you rate the service that you've received from your agent?

Excellent

Good

Satisfactory

Poor

Very Poor

Communication

33%

34%

18%

9%

6%

Quality of particulars prepared

33%

41%

19%

4%

2%

Marketing of your property online

33%

42%

20%

4%

2%

Marketing of your property in local press

22%

33%

29%

10%

5%

Conducting viewings

32%

33%

21%

8%

6%

Negotiating with buyers

31%

31%

23%

9%

6%

Progressing the sale

30%

31%

23%

10%

7%

Problem solving (if applicable)

30%

29%

23%

9%

8%

Politeness and manners

54%

30%

12%

2%

2%

OVERALL

33%

37%

18%

8%

5%

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How many different members of staff did you deal with at the estate agency selling your property?

1

6%

2

31%

3

38%

4

17%

5

6%

6 or more

3% 0

8

16

24

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40 The Property Academy 2013

Did each individual give the same level of service?

22%

78% Yes No

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Which social media platform would be your preference?

Facebook

57%

Twitter

8%

LinkedIn

7%

Google+

28% 0

12

24

36

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60 The Property Academy 2013

Once you instructed your estate agent, how quickly would you expect your property to be marketed?

Within 24 hours

24%

Within 2-3 days

48%

Within 7 days

22%

Within 10 days

2%

Within 14 days

2%

Within 1 month

2% 0

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Would you find it useful for your estate agent to send you a quarterly summary of all similar properties sold in your area after you've moved?

28%

28% would find it useful to receive a quarterly summary of similar properties sold in their area. A great way of keeping in touch.

72% Yes No

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Which 3 words best describe your estate agent?

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Based on your experience to date, would you recommend your estate agent?

23%

77% Yes No

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In October this year, phase 2 of the help to buy scheme was launched. Do you think phase 2 can help with your sale?

Yes

16%

No

46%

Not Sure

26%

I do not know about Help to Buy

12% 0

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How often did you search for a property?

Once a week or less

29%

2-5 times a week

26%

Every day

33%

Several times most days

33% are searching for a property every day

7%

Several times every day

5% 0

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Which of the following best describes your use of local newspapers and magazines with your property search: I never looked at one

37%

I might have browsed occasionally

31%

I have read them a few times

13%

I read them regularly

16%

I read them all the time

2%

They were my preferred way of searching for a property

1% 0

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Where did you first see the property you are buying?

Newspaper

5%

Portal eg: Rightmove, Zoopla

65%

For Sale Board

9%

Agents own website

9%

Agents window

3%

Email or phone from estate agent

9% 0

14

28

42

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How long did you look at properties for sale before you first contacted an estate agent to view a property?

Less than 24 hours

20%

1-3 days

23%

A Week

18%

A month

17%

3 months

10%

6 months

5%

12 months

4%

24 months

1%

Over 2 years

2% 0

6

12

18

24

30

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Did you visit individual estate agents websites to view properties for sale?

40% 60% Yes No

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Which of the following services have/would you consider using by your estate agents recommended provider?

Surveyor

56%

Conveyancer/Solicitor

68%

Mortgage Broker

23%

Removal

68% would consider the estate agent recommended conveyancer/solicitor

17%

Interior Design

3% 0

14

28

42

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How did you choose your Conveyancer/Solicitor?

Estate Agent Recommended

46%

Friend Recommended

14%

Previous Customer

31%

Local Advertisement

1%

Only 46% were Estate Agent Recommended

National Advertisement 0% Searched Online

7% 0

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Did you choose the Conveyancer that quoted the cheapest fee?

18%

82% Yes No

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How often should your conveyancer/solicitor keep in touch during the conveyancing process?

Several times a day

1%

For 32% keeping in touch once a week is not enough 5%

Once a day

26%

2-3 times a week Once a week

38%

Once every 2 weeks

8%

Only when there is something to report even if this is weeks

22% 0

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Which 3 words best describe your conveyancer?

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Would you recommend your conveyancer/solicitor?

22%

78% Yes No

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If you have taken out a mortgage this year, how did you choose your mortgage provider?

Current mortgage provider

43%

Current broker

15%

Via a mortgage broker that my Estate Agent recommended

16%

I searched for my own broker

25% 0

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The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training.

Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you.

The Property Academy 2013

HOME MOVING

TRENDS SURVEY

2013

propertyacademy.co.uk