HOME MOVING
TRENDS SURVEY
2014
4506 Responses
4506 people who were currently selling their home or investment property in 2013 took part in the Property Academy’s Home Moving Trends Survey. The responses are from all parts of Great Britain, different property type’s and price ranges however the number of respondents with properties over £1 million is quite small.
The Property Academy 2014
Are you:
42% 58% Female Male
The Property Academy 2014
Which category below includes your age? 20 or younger 0% 21 - 29
8%
30 - 39
21%
40 - 49
19%
50 -59
23%
60 - 69
22%
70+
8% 0
5
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In which region of the UK is the property located? Greater London
9%
South East
35%
South West
9%
East of England
9%
West Midlands
5%
East Midlands
4%
Yorkshire & Humberside
13%
North East
2%
North West
13%
Wales
1%
Scotland
1%
Northern Ireland
1% 0
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Which price bracket does the property you are selling/sold fall into? Up to £125,000
9%
£125,001 - £250,000
36%
£250,001 - £400,000
28%
£400,001 - £500,000
12%
£500,001 - £600,000
6%
£600,001 - £800,000
5%
£800,001 - £1,000,000
2%
Over £1m - £2m
1%
£2m + 0% 0
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When did you decide to put your property on the market for sale?
21%
79% When I found a property to buy Before I found a property to buy
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Have you posted the property you are selling on your social media platforms e.g. Facebook?
4%
Yes
96%
No
The Property Academy 2014
What is the primary reason for your move?
Downsizing
23%
Upsizing
24%
Job relocation
4%
Relocation by personal choice
39%
I have no choice but to sell
10% 0
10
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40 The Property Academy 2014
What was the most important influence when choosing which estate agencies you would invite to provide a valuation? Social media presence
1%
Online recommendations and reviews
2%
Impressed by agent's marketing/brand
16%
Impressed by agent's reputation
20%
Agent sold the property to me/previous customer
14%
Membership of professional body
1%
Recommended by friend/family/colleague
12%
Advertising similar properties
8%
Agent's office location
13% 0
5
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How many estate agents did you ask to give you an appraisal/valuation?
1
24%
2
29%
3
35%
4
8%
5+
2% 0
10
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40 The Property Academy 2014
How did you research agents before inviting them to provide a valuation? (Select all that apply) I visited their website
42%
I visited property portal websites
18%
I visited their office
26%
I called them
37%
I did not undertake research before inviting them to provide a valuation
18% 0
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Would you consider selling your property through an online agent?
38% 62% Yes No
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Did you visit the office of your selling agent?
Yes, prior to selling
35%
Yes, during the selling process
37%
No I did not visit the agent's office
28%
0
10
20
30
40
The Property Academy 2014
Did you read the literature left by the agents you invited to value your property?
8%
Yes
92%
No
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Did you choose the agent who offered the lowest fee?
22%
78% Yes No
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How often should your estate agent keep in touch during the selling process? Several times a day
1%
Once a day
5%
2-3 times a week
31%
Once a week
39%
Once every 2 weeks
10%
Once a month
3%
Only when there is something to report even if this is weeks since the last contact
10% 0
10
20
30
40
The Property Academy 2014
How would you rate the service that you've received from your agent? Excellent
Good
Satisfactory
Poor
Very Poor
Communication
41%
35%
15%
7%
3%
Quality of particulars prepared
42%
41%
13%
3%
1%
Marketing of your property online
40%
42%
15%
2%
1%
Marketing of your property in local press
27%
37%
26%
7%
4%
Conducting viewings
41%
35%
16%
5%
3%
Negotiating with buyers
38%
34%
19%
5%
3%
Progressing the sale
36%
34%
19%
7%
4%
Problem solving (if applicable)
35%
34%
20%
7%
5%
Politeness and manners
60%
29%
8%
1%
1%
OVERALL
39%
39%
14%
6%
2%
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Once you have instructed your estate agent, how quickly would you expect your property to be marketed? Instantly
6%
Within 24 hours
37%
Within 2-3 days
36%
Within 7 days
15%
Within 10 days
2%
Within 14 days
1%
Within 1 month
2% 0
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40 The Property Academy 2014
Which websites do you expect your property to be marketed on? (Please tick all that apply) Rightmove
94%
Zoopla
68%
Primelocation
39%
Findaproperty
24%
Agent's own website
83% 0
20
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80
100 The Property Academy 2014
What is most important to you when an agent markets your property online? Main image
17%
Number of images
13%
Quality of images
54%
Floor plans
10%
Summary text
6%
Video
1% 0
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Would you find it useful for your estate agent to send you a regular summary of all similar properties sold in your area after you've moved? Yes, annually
5%
Yes, quarterly
8%
Yes, monthly
7%
No
79%
0
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Which 3 words best describe your estate agent?
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On a scale of 0-10 how likely are you to recommend your estate agent to a friend or colleague? (0 not likely, 10 very likely) 0
5%
1
1%
2
2%
3
2%
4
3%
5
6%
6
5%
7
9%
8
17%
9
14%
10
36% 0
5
10
15
20
25
30
35
40 The Property Academy 2014
Which price bracket does the property you are looking for/have found fall into? Up to £125,000
10%
£125,001 - £250,000
36%
£250,001 - £400,000
28%
£400,001 - £500,000
12%
£500,001 - £600,000
5%
£600,001 - £800,000
6%
£800,001 - £1,000,000
2%
Over £1m - £2m
2%
£2m + 0% 0
8
16
24
32
40 The Property Academy 2014
Did the stamp duty threshold limit your budget?
Yes; I could not afford to offer above the nearest stamp duty threshold
17%
Yes; on principle I did not want to pay additional stamp duty
28%
55%
No; it did not affect my budget
0
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How often did you search for a property?
Once a week or less
19%
2-5 times a week
26%
Every day
36%
Several times most days
10%
Several times every day
9% 0
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Where did you first see the property you are buying? Newspaper
4%
Portal eg: Rightmove, Zoopla
68%
For Sale Board
6%
Agents own website
7%
Agents window
2%
Email from agent
4%
Phone call from agent
6%
Visit to the agent’s office
4% 0
10
20
30
40
50
60
70
The Property Academy 2014
How long did you look at properties for sale before you first contacted an estate agent to view a property? Less than 24 hours
19%
1-3 days
20%
A week
18%
A month
18%
3 months
10%
6 months
6%
12 months
4%
24 months
1%
Over 2 years
3% 0
5
10
15
20
The Property Academy 2014
Did you visit individual estate agents’ websites to view properties for sale?
37% 63% Yes No
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A number of estate agents and house builders now produce property videos - did you watch any? None
67%
A Few
29%
Several
3%
Lots
1%
0
10
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70 The Property Academy 2014
Are you or would you consider buying a brand new home?
I only want to buy a new home
3%
I would prefer a new home but I am looking at preowned homes too
19%
I prefer preowned properties but would consider a new home
48%
I wouldn't consider a new home
30%
0
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If you were to buy a brand new home would it matter who the builder was? It wouldn't matter who built it, I would judge each property on its merits
32%
I would rather buy from a local builder with a good reputation
10%
I would rather buy from a national builder with a good reputation
5%
I would buy from either a local or a national builder with a good reputation
19%
The location, property and development is what matters, not who built it
34% 0
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Are you a landlord/do you own another property as an investment? No
76%
Yes, 1 other property
15%
Yes, 2 other properties
5%
Yes, 3 other properties
2%
Yes, 4 other properties
1%
Yes, 5 or more other properties
2% 0
10
20
30
40
50
60
70
80
The Property Academy 2014
Which of the following services have you considered/would you consider using by recommendation from your estate agent? (Tick all that apply) Surveyor
62%
Conveyancer/Solicitor
64%
Mortgage Broker
28%
Removal Firm
30%
Interior Design Firm
6% 0
10
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70 The Property Academy 2014
How did you choose your Conveyancer/Solicitor?
Estate Agent Recommended
39%
Friend Recommended
20%
Previous Customer
32%
Local Advertisement
1%
Searched Online
8% 0
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Please put these descriptors in order of importance to you when selecting a conveyancer/solicitor Really Important
Quite Important
Not That Important
Really Not Important
Good communicator / rapport
74%
24%
2%
1%
Proactive
81%
18%
1%
0%
Problem Solving
77%
21%
2%
0%
Professionalism
78%
21%
1%
0%
Price
40%
50%
10%
1%
Local knowledge
38%
36%
22%
4%
Recommended
47%
41%
10%
2%
Experienced
73%
24%
2%
1% The Property Academy 2014
How would you rate the service that you received from your Conveyancer/Solicitor? Excellent
Good
Satisfactory
Poor
Very Poor
Communication
40%
36%
16%
6%
2%
Speed and proactivity
36%
34%
19%
8%
3%
Ability to speak in simple way
42%
38%
17%
3%
1%
Problem Solving
36%
36%
21%
5%
2%
Professionalism
45%
36%
15%
3%
1%
Value for money
33%
39%
23%
5%
1%
Knowledge
40%
38%
18%
3%
1%
Doing what they said they would do
42%
35%
17%
5%
2%
The Property Academy 2014
Did you choose the Conveyancer that quoted the cheapest fee?
13%
87% Yes No
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How often should your conveyancer/solicitor keep in touch during the conveyancing process? Several times a day
1% 5%
Once a day
30%
2-3 times a week Once a week
37%
Once every 2 weeks
7%
Only when there is something to report even if this is weeks since the last contact
20% 0
10
20
30
40
The Property Academy 2014
What was your preference for receiving updates from your solicitor? Face to face
3%
Telephone
38%
57%
Online updates
3%
0
10
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60 The Property Academy 2014
Which 3 words best describe your conveyancer?
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On a scale of 0-10 how likely are you to recommend your conveyancer/solicitor to a friend or colleague? (0 not likely, 10 very likely) 0
6%
1
2%
2
2%
3
3%
4
3%
5
9%
6
6%
7
11%
8
18%
9
14%
10
28% 0
5
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30 The Property Academy 2014
If you have taken out a mortgage this year, how did you choose your mortgage provider?
Current/previous mortgage provider
38%
Via a mortgage broker that my estate agent recommended
22%
I carried out my own research and found my own provider
40%
0
10
20
30
40
The Property Academy 2014
Did you take financial advice for obtaining a mortgage:
Prior to finding the property I am buying/have bought
36%
Once I found the property I am buying/have bought
19%
I did not need financial advice or a mortgage
45%
0
10
20
30
40
50
The Property Academy 2014
The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training. Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you.
The Property Academy 2014
HOME MOVING
TRENDS SURVEY
2014
4506 Responses
HOME MOVING
TRENDS SURVEY
2014
propertyacademy.co.uk