2014 EALIVE - Phil Harris Presentation

2014 EA LIVE GET AHEAD. STAY AHEAD.

Harris real estate SPONSORED BY

Phil

Harris

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2010 5 Staff

2012 Acquired rent roll of 600 properties

2013 65 Staff

2014 4 Offices - 101 staff 1232 Listings, 1100 Sales, $8,802,714 Commission 2000 Properties Under Management, $3.7m P H

Where We Are Going • 6 Offices • 3000 managements • $12,000,000 sales fees • $5,200,000 in PM fees

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55/58

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284

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92% of people will change brands, products or companies to align with those that serve a greater cause

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Agent 1.0 – Local legend Agent 2.0 – Electronic database, reasonable use of systems + PA Agent 3.0 – Intensely trained + rapid growth + saturation marketing + massive leverage + brand within a brand + nice guy approach + pro athlete fit = corporate athlete P H

Things That Made A Difference

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Company Prospecting Plan

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• Anniversary cards • Quarterly postcode reports • Weekly auction results • Weekly New Listings • Monthly market update video • Monthly sales results • Monthly property investors podcast video

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HARRIS WEEKLY SALES RESULTS 1-7 JULY

ADELAIDE WEEKLY AUCTION RESULTS 1-7 JULY

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PROPERTIES AUCTIONED IN ADELAIDE

SOLD WITH A 67.2% CLEARANCE RATE

8 0 31 19

16

$1.12M

HOMES SOLD

HIGHEST SELLING PRICE

22

$249K

AVERAGE DAYS TO SELL

LOWEST SELLING PRICE

SOLD PRIOR TO AUCTION

SOLD AFTER AUCTION

SOLD AT AUCTION

PASSED IN OR WITHDRAWN

LAST WEEKS SALES Belair 13 Apple Ct $840K

Colonel Lt Gds 43 Sunvalley Rd $960K

NATIONAL AUCTION CLEARANCE RATES QLD 51% / ACT 49% / VIC 71% / WA 38% / NSW 76% / TAS 40%

THIS WEEKS AUCTION RESULTS AND SALE PRICES ABERFOYLE PARK

11 OAKRIDGE RD

$725K

ABERFOYLE PARK

34 SERENADE CT

$370K

ABERFOYLE PARK

11 GODFORD ST

$385K

ADELAIDE

324 GILLES ST

$451K

ADELAIDE

12 GOUGER ST

$657K

ALDINGA

46 KINGFISHER CT

$467K

ALDINGA BEACH

56 CASURINA CT

BANKSIA PARK

SOLD

SOLD

ADDRESS

TYPE

DATE LISTED

DATE SOLD

DAYS ON MARKET

FIRST AD $

LAST AD $

$689K

ABERFOYLE PARK 11 OAKRIDGE RD

HOUSE

11/08/14

27/08/14

26

$740K

$740K

$725K

28 DELANGE CT

$395K

UNIT/T-HOUSE

13/08/14

23/08/14

10

$365K

$365K

$370K

BELAIR

1 OSWALD RD

$895K

ABERFOYLE PARK 34 SERENADE CT

BELAIR

23 GOSFORD CT

$475K

ABERFOYLE PARK 11 GODFORD ST

HOUSE

05/08/14

18/08/14

13

$365K

$365K

$385K

BLACK FOREST

45 GILLES AV

$674K

ADELAIDE 324 GILLES ST

UNIT/T-HOUSE

03/08/14

05/08/14

2

$450K

$450K

$451K

BRAHMA LODGE

36 THE STRAND

$242K

UNIT/T-HOUSE

05/07/17

22/08/14

48

$635K

$635K

$657K

BRIGHTON

17 KING ST

$2.5M

ADELAIDE 12 GOUGER ST

BROADVIEW

1 SHELDRICK CT

$393K

ALDINGA 46 KINGFISHER CT

HOUSE

11/08/14

27/08/14

26

$455K

$455K

$467K

BROOKLYN PARK

2 KOPURLO AV

$615K

ALDINGA BEACH 56 CASURINA CT

HOUSE

13/08/14

23/08/14

10

$667K

$667K

$689K

CLEARVIEW

35 ORMAND AV

$400K

BANKSIA PARK 28 DELANGE CT

HOUSE

05/08/14

18/08/14

13

$1.25M

$1.25M

$1.2M

COLLINSWOOD

1/58a HARVEY CT

$257K

CRAIGBURN FARM

77 HIGHFIELD DR

$529K

BELAIR 1 OSWALD RD

HOUSE

03/08/14

05/08/14

2

$906K

$906K

$895K

CRAIGMORE

10 SPAXTON CR

$285K

BELAIR 23 GOSFORD CT

HOUSE

05/07/17

22/08/14

48

$450K

$450K

$475K

DAVERON PARK

97 GERALD BLVD

$242K

BLACK FOREST 45 GILLES AV

UNIT/T-HOUSE

11/08/14

27/08/14

26

$740K

$740K

$674K

BELAIR

23 GOSFORD CT

$475K

HOUSE

13/08/14

23/08/14

10

$250K

$250K

$242K

BLACK FOREST

45 GILLES AV

$674K

BRAHMA LODGE 36 THE STRAND

BRAHMA LODGE

36 THE STRAND

$242K

BRIGHTON 17 KING ST

HOUSE

05/08/14

18/08/14

13

$2.45M

$2.45M

$2.5M

BRIGHTON

17 KING ST

$2.5M

BROADVIEW 1 SHELDRICK CT

HOUSE

03/08/14

05/08/14

2

$390K

$390K

$393K

BROADVIEW

1 SHELDRICK CT

$393K

HOUSE

05/07/17

22/08/14

48

$640K

$640K

$615K

BROOKLYN PARK

2 KOPURLO AV

$615K

BROOKLYN PARK 2 KOPURLO AV

CLEARVIEW

35 ORMAND AV

$400K

CLEARVIEW 35 ORMAND AV

HOUSE

11/08/14

27/08/14

26

$405K

$405K

$400K

COLLINSWOOD

1/58a HARVEY CT

$257K

COLLINSWOOD 1/58a HARVEY CT

HOUSE

13/08/14

23/08/14

10

$255K

$255K

$257K

CRAIGBURN FARM

77 HIGHFIELD DR

$529K

CRAIGBURN FARM 77 HIGHFIELD DR

HOUSE

03/08/14

18/08/14

13

$535K

$535K

$529K

CRAIGMORE 10 SPAXTON CR

HOUSE

11/08/14

18/08/14

7

$283K

$283K

$285K

HARRISREALESTATE.COM.AU

RLA 226409

HARRISREALESTATE.COM.AU

RLA 226409

SALE $

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Team Rapid Growth

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• Young focused professional people • The existing talent pool is thin • Daily accountability sheets • Thursday morning training • Unique pay structures • Experienced agent buddy system • Assessment based learning

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Tom Hector “A Short Story”

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Discipline and Consistency

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Weekly Execution Team

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Our Culture

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• Define your core values • Hire and fire based on core values • Retention Plan • Think Big Book - What it means to be a Harris • Provide an inspirational environment • A Culture of Training & Self Development • Annual culture day

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Annual Culture Day • Mission, Purpose, Values • What do you like most about Harris?

• What are the things that need to be improved?

• What words best describe Harris?

• How would you want Harris to be described in 5 years time?

• How would you like the Harris culture to look and feel • How would you like the Harris brand to be regarded in the market place?

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Culture Plan • Christmas party

• Coffee machine

• Annual awards dinner

• Music in the common room

• Quarterly awards

• Table Tennis Competition

• Pets in the park

• Team bonding events

• Friday night drinks

• Monthly team lunches

• Company birthday

• REISA awards night

• Staff birthdays

• Melbourne cup

• End of financial year party

• Casual day

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Rent Roll Acquisitions

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Advisory Board

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Attraction Based Agency

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Our Greatest Lessons • Poor professional advisors • Scalability - growth requires the right infrastructure in place • Not understanding who you go into Partnership with • Not clearly identifying our culture before we began • Not hiring and firing around culture and core values • People join Phil Harris not Harris Real Estate • You can't outsource culture • Personally not wanting to know or understand the numbers • Poor VPA process

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A few things I focus on • • • • • • •

Be industry iconic

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The pied piper effect - let everyone else take the credit

Don't worry about impressing people just do great work and people will be impressed Pro athlete fit pro athlete diet - energy is everything Achieve more between 5am and 8am than others do in a day - morning ritual Steal duplicate and rip off as much as you can Out learn my competition Excellence is not a long term aspiration its what Im doing in the next 5 minutes that counts Be an inspiration machine - no one cares how Im feeling

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World&Class& &

PROCESS'

SIMPLICITY'

AUTHENTICITY'

ENERGY'

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Internal behaviour consistent with external message = industry icon

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The secret is we know there are no secrets

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Who you will be in the next 5 years comes down to the books you are reading, the courses you are doing and the people you are spending most of your time with

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Execution is the strategy

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Are you in growth mode or profit mode? Because no one ever saved their way to growth

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philh@harrisrealestate.com.au

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