Logo File Formats

There are a variety of logo file formats available to use for different applications:

The below outlines which file format would be most appropriate based on where and how it will be used:

.png

- Application: Web where a transparent background is required

.jpg

- Application: Web or print where a transparent background is not required • A JPG can’t have a transparent background so they are always in the shape of a rectangle or square with a solid background (flat image) • JPGS will lose resolution or image quality as the size increases. Always check to ensure resolution is crisp at the required size. If any image quality is lost, an EPS file should be used instead.

.eps

- Application: Print • Requires access to design software such as Adobe Creative Suite

Still not sure if you’re using the correct format?

Contact Us the Acadia Brand Council brandcouncil@acadiau.ca