Language & Tagline

Language

Tone of Voice

Acadia University is unlike anywhere else. This unique tone of voice should be reflected in the copy as well. Headlines should feature a unique aspect of the university. Scripts should convey a sense of wonder. Body copy should also try to weave in this sensibility. The rest of the copy should be positive, honest, and straightforward.

Headline examples:

Where else can you find a university only 500 meters from the ocean

Where else can you find a university with over 200 kilometres of trails

Where else can you find a university with its own private research island

Welcome to a commute like nowhere else

Where else can you find a dining hall with this view

A change in scenery can change your future

Tagline

“Acadia University. Like nowhere else.” The tagline should be used in all brand communication materials. If incorporating as audio in video or radio, the tagline should be used at the end.