About this Document

The Brand Guidelines document serves as a reference for the essential visual and verbal elements that make up the Acadia University brand and outlines how they should be used.

By following the recommendations in this guide, we are able to maintain a consistent look and feel across all communications, which works to create a clear, strong brand character.

These Guidelines are intended to serve both internal faculty, staff and external resources. Designed as a user-friendly and concise reference guide, it’s filled with tools and direction to guide the implementation of branded communication materials.

It has been organized into three primary sections:

1. Brand Identity

Delivers content about who Acadia is and how we use that in our communications.

2. Visual and Verbal Identity

Delivers guidelines for consistent use of the Acadia University brand visual and verbal identities.

3. Templates & Resources

Includes visual identity templates for internal implementation.

Acadia Brand and Communications Toolkit

Located on the Acadia University Sharepoint is the Acadia Brand and Communications Toolkit.

Brand and visual identity templates referenced throughout this document can be found here along with additional guides for writing and editing, media relations, social media, photo and video usage, protocols and etiquette.

If you are unclear on how to proceed with representing Acadia University in an academic or promotional capacity,

Contact Us

the Acadia Brand Council brandcouncil@acadiau.ca