This Is Braselton: The 2025 Official Town Guide

The Ultimate Showdown between Sweet v. Savory of Braselton's

WELCOME!

FROM AMY

We’re absolutely delighted to have you here in Braselton, where history, community and hospitality blend seamlessly to create an unforgettable experience. Whether you’re a long-time resident, a recent arrival, here to unwind and soak in some Southern charm or visiting for business, we extend our warmest welcome and invite you to discover the place we proudly call home.

In this guide, you’ll find abundant information about our charming town, including insider tips on upcoming events, must-visit attractions and local favorites you won’t want to miss. As you flip through these pages, we hope you’ll be inspired to explore, connect and immerse yourself in all Braselton offers. There’s so much to fall in love with—from our beautiful downtown and unique shops to our renowned restaurants and warm-hearted locals.

So, get ready to embark on your own Braselton love affair!

Amy Pinnell

Braselton Community Development Director

FROM LAUREN

Greetings from Braselton, Georgia—a captivating destination where Southern hospitality intertwines with rich history and vibrant modern attractions. Braselton offers a unique blend of small-town charm and cosmopolitan flair, making it an ideal destination for weekend getaways, family vacations and business trips.

We encourage you to visit our historic downtown, where you can walk our beautifully preserved streets and discover quaint shops, local eateries and cultural landmarks such as the iconic Braselton Brothers Department Store.

Michelin Raceway Road Atlanta hosts exhilarating races and events yearround for those seeking thrills, while nature enthusiasts will find sanctuary in our scenic parks and picturesque landscapes.

We hope this issue inspires you to explore the many facets of our vibrant city and discover the hidden gems that make it truly special. Welcome to your next adventure!

Lauren Stephens

Braselton Tourism Director

FROM JENNIFER

Welcome to Braselton, Georgia—a charming town where Southern hospitality meets picturesque landscapes! Here, you will discover a delightful mix of history, culture and natural beauty. As you explore our vibrant historic downtown, you’ll discover unique shops, award-winning eateries and historic landmarks that tell the story of our rich heritage. Enjoy the serene surroundings of our local parks and river, perfect for outdoor enthusiasts and families alike. Be sure to visit our renowned Chateau Elan Winery and Resort for a taste of local wine and luxury. Whether you’re here for a leisurely getaway or an adventurous exploration, Braselton promises a warm welcome and unforgettable experiences. We’re excited to share our beloved town with you!

Jennifer Scott

Braselton Town Manager

Braselton: A Sweet Escape

From sweet libations and confections to beloved community events like the Braselton Chocolate Walk, discover the sweet side of our charming town of Braselton. We’re showcasing the love found within our community that all started with the romance between the legacy families of Braselton and Hosch. If you’re looking for a truly sweet escape to visit, Braselton is the place for you!

CREDIT: Jennifer Mottola, East2West Creative

Sweet Spots

Discover 5 unique spots in Braselton offering sugary creations for your taste buds.

Sweet Sippin'

Explore the coveted cocktail scene in Braselton for some sweet sips.

10 Things We Love

From community-based events to a historic trolley ride around downtown, here’s to 10 things we love about Braselton.

Eat. Walk. Repeat.

With a reputation as a hotspot of fine dining and refreshments, check out Braselton’s tasty downtown food and drink tours.

Local Favorites

Find out from the community which local businesses your friends and family love to visit!

Savoring the Symmetry

Uncover the perfect pairing during your foodie adventure around Braselton.

Sweet vs. Savory

By pitting sweet and savory dishes against each other in a taste test, what’s your guess as to the ultimate winner?

For the Love of Downtown

As the season of transformation is upon us, discover the communal love poured into our vibrant downtown.

At Every Stage of Life

For every stage of your life choose Northeast Georgia Medical Center to lean on.

Child's Play

Whether you’re a parent to an adorable kid or a friendly pup, check out the shops, events and restaurants that are family-friendly!

Share the Chateau

Whether you’re looking for a girls trip, a guys day golfing on the green or a romantic night out, learn more about the French way of living at Chateau Elan.

The Ties that Bind

A tale as old as time, uncover the secret history behind the Braselton and Hoschton family connections through love and marriage.

A Short (But Super Sweet) Getaway

Getaway to Chateau Elan and experience romance at its finest with your significant other.

Sweet Rides

Known as the epicenter of car culture in the state, learn more about our ties to the exciting world of motorsports.

Braselton is Lovin’ Special Events

Beloved around the community as a historic landmark perfect for all occasions, the Green Braselton home is welcoming new and exciting changes!

A Sweet Escape BRASELTON:

The love felt within the Town of Braselton is here to welcome you with open arms and a heart full of Southern charm. Within these pages, you will discover an enchanting small town, snuggled into the rolling hills of northeast Georgia, rich in history and hospitality. Braselton’s blue skies and quaint streets beckon visitors to explore this picturesque city and all it offers. Your lonely days are over as you experience a world of flavor and beauty that will make you smile and leave you warm and cozy like a lover’s embrace.

The downtown area blends buildings etched in history with new designs, creating a harmony that draws you in with its irresistible allure. The Braselton Brothers Store is a landmark you immediately notice when arriving downtown. It has been renovated into a modern mercantile with retail shops and distinctive dining options, pairing the old with the new. Our love letter to keeping Braselton's history alive can be felt throughout our town as every building you see has a story to share. This is Braselton, and in our 2025

issue, we are devoted to exploring the sweet side of our city. These pages brim with the love of food and family, a history we honor and a future that warmly completes us. Life in Braselton truly is like a song. As you peruse this issue, you will immediately notice that Braselton has something everyone can adore.

If you crave a love story, come with us as we explore the history of Braselton through the ties that bind. Looking back almost 150 years, William Harrison Braselton purchased nearly 800 acres of land and moved his family to this location to lay down roots. This began a courtship with horizons, landscapes and sunrises promising new and exciting

adventures in the way a first love blooms or a thrill like you have never known.

Speaking of history, over 40 years ago, a romance among rows of vines took root. The French-themed Chateau Elan Winery and Resort and its rolling hills adorned with lush vineyards offer enjoyable experiences for everyone you love. Learn about happenings and adventures in wine tasting with the girls, bourbon and golf with the boys or a romantic getaway with the love of your life. What’s not to love about Chateau Elan?

If you have an infatuation with food and cherish the moment a sweet cocktail touches your lips, be ready to fall in love with the restaurant scene in Braselton. From one-of-a-kind restaurants boasting unique menu options and chilled libations, you will find your better half within these pages. Whether sweet or savory, we touch on everything from chocolate walks to barbecue. Our cocktail feature will have you raising a glass and shouting, “Cheers!” to the famous Braselton Cocktail Trail.

Need a sweet shopping experience? You will find a treasure trove of irresistible finds while browsing the unique retail offerings of Braselton. The Braselton Antique & Artisan Festival is a 3-day weekend event, with opportunities to support small businesses several times yearly. The Braselton Farmers Market supports local farmers with events throughout the year to bring the love of farm-totable to your home. There is no need to wait for special events to shop in the downtown area; several antique shops and sweet boutiques are on every corner to reveal a new surprise to gift or cherish.

Harmonious couples and perfect pairs show off the sweet side of town and community. Braselton is a city that encompasses a love of family and fur-kids. In this issue, we searched for some sweet faces to feature. Whether it’s pets with their people or sets of friends showing off their joyous grins, browsing these pages will surely make your heart melt.

On the topic of family, flipping through the pages of this issue, playful laughter echoes. You will find all the resources needed to have fun in Braselton. We explore parks and playgrounds, illustrating a commitment to carefree afternoons and valuing the slower pace in life. During the hot summer months,

children can cool off at the splash pad located in Braselton Park or utilize nearby tennis courts and playgrounds. The Mulberry River also passes through Braselton, and a quick drive over to Mulberry RiverWalk will allow you to immerse yourself in nature through a 4.4-mile walking trail. You are sure to enjoy exploring the love of the outdoors while making cherished memories with family and friends.

Braselton also pulses with the heartbeat of motorsports. In this issue, we take a moment to explore the area’s car culture, with a spotlight on Michelin Raceway Road Atlanta, various events like “Cars of Chateau,” Motul Petit Le Mans and opportunities to get your hands in the action at Lanier Raceway. Within these pages, the love of polished metal is gleaming bright, and you will find sweet rides to capture your heart and bring it sheer delight.

And here we are in our slice of heaven — Braselton, a destination that has it all. Choose to explore by foot or by Braselton Trolley; you can’t go wrong with how you immerse yourself in this story. Stay for a day or make it a long weekend; we have an itinerary for either. We love to tell the story of Braselton, the events, the community and the history. Braselton isn’t just a destination–it’s a love story waiting to be read and revered…at last!

BRASELTON’S BEST

Braselton has something sweet for every craving, from down-home country fudge to elevated Parisian pastries. These five locations offer the best Braselton has to offer. You could spend an entire day sampling these sweet spots: Breakfast from the “Baker’s Table” at Sugar n’ Proof. A healthy meal replacement shake from Old

Mill Nutrition for lunch. A post-dinner ice cream at Juke N Jive Creamery. And a Moon Pie togo from Joy Company Market.

Ok, maybe that’s a bit much for one day.

Still, be sure to explore Braselton’s best sweet spots and try them all!

Sugar n’ Proof

Rana

Obeidat’s Middle Eastern roots are evident in her mouthwatering confectionery creations: Lavender scones topped with a honey glaze. Semisweet bread stuffed with date paste and sprinkled with sesame seeds. Pistachio cake soaked in rose water syrup. Her creative genius spans the globe, but she can also nail good old-fashioned Southern desserts. Just ask anyone who has tried her red velvet cheesecake!

Born in the Middle East and raised in Dalton, Georgia, Rana grew up with parents who were travelers and foodies. After working as a trained interior designer in Dubai and Jordan, she moved to the United States to pursue her true passion: food. She obtained a degree in Pastry and Culinary Arts and began the difficult task of distinguishing herself in a male-dominated field. Rana continued to climb into more and more prestigious positions, from country club sous chef to

executive pastry chef to corporate bakery trainer to independent bakery owner. Notably, she was a contestant on a Food Network game show, “Guy’s Grocery Games.”

Rana settled in Downtown Braselton, first as a baker at Braselton Fine Bakery and now as the owner of Sugar n’ Proof, a baking and catering company. The bakery opened a permanent storefront in July 2021 in The 1904: Original Braselton Mercantile. Her international flavors fit right in with the changes happening throughout the rapidly growing town.

“Seeing Braselton growing over the past few years into a melting pot of different people and cultures is very heartwarming,” Rana said. “There is nothing better than to be accepted. That is all one wants. I am who I am. I love and respect everyone. That is why sharing flavors and desserts from around the world is so important.

We all have something to offer and a story to tell.”

A recent appearance on FOX 5’s “Good Day Atlanta,” along with a rapidly growing TikTok following, have brought in new faces seeking her marvelously moist cookies and delectable desserts. But it’s the regulars who steal Rana’s heart.

“To see my customers come in every week, even for a small treat, that is support. That is showing their love. When you walk around town and you know who people are, smile and wave, that’s home,” Rana said.

Taste Rana’s breads and desserts at the shop or many local restaurants. Visit sugarnproof.com to order cookies, cake jars, scones and apparel online.

Follow Rana on Instagram (@sugarnproof), Facebook (Sugar n’ Proof), and TikTok (@ranabaker23).

Juke N Jive Creamery

Step back to a 1950s soda fountain at Juke N Jive Creamery in Mulberry Walk. Debi and Russ Yorke created the retro-themed ice cream shop in 2017 after finding no other locally-owned options in their new hometown of Braselton. Now they have additional locations in Cumming and Hoschton and a pink food truck that frequents festivals and private events all over northeast Georgia.

Juke N Jive specializes in smallbatch ice cream, including old-fashioned classics like vanilla, chocolate and strawberry. But one of the most fun things about this ice cream shop (as if the jukebox wasn’t enough!) is the unique flavor selection. Lavender Honey is a popular menu staple, joined

by a rotation of special requests like Taro Ice Cream, Mango Mochi and Jalapeño Cilantro Lime Italian Ice.

The desserts sold at Juke N Jive are made with pure ingredients— no dyes or artificial flavors. Waffle cones are rolled by hand. Fudge is made the old-fashioned way in a copper kettle with real butter. Debi’s sister makes desserts like peach cobbler from scratch.

The Yorkes like to say, “Nothing makes our hearts happier than Jesus and Ice Cream!” A Christianbased company, Juke N Jive is closed on Sundays. Gluten-free and dairy-free options are available.

Visit jukenjivecreamery.com to find locations and hours, order online and collect rewards for a free treat!

Joy Company Market

One of the many places you can buy Juke N Jive fudge and ice cream is Joy Company Market in Downtown Braselton. These childhood favorites add another touch of nostalgia to this welcoming general store, with its rocking chair front porch and tail-wagging mascot. Julie and Dewayne Joy opened their specialty grocery in April 2019 on Henry Street, and it has seen so much success that it doubled in size in 2023! Locals have become regulars, and visitors delight in discovering Georgia-grown and Georgia-made food and products, including craft beer and wine.

After a decade as a desk-bound graphic designer, Julie said she sought a way to stretch her legs and personally impact the community. Connecting people with local farmers resonated with her and her husband, Dewayne.

“We wanted to bring back the small town, old-time general store feel to Braselton!” Julie said. “Dewayne’s dad and grandfather

were in the produce business for many years in the ‘70s and ‘80s with Joy Brothers and Joy’s Produce. We are so glad we started it when we did; both his dad and mom died six months after we opened. They were so excited about us starting the store.”

They source the majority of their products from Georgia, such as milk from Mountain Fresh Creamery in Clermont, produce from Shady Grove Farmstead in Auburn, beef from Potts Bros. Farm in Jefferson and stone-ground grits from Shields Ethridge Heritage Farm in Jackson County. You’ll also

find North Carolina Fraser firs at Christmas, old-fashioned sorghum from Nashville, buttermilk biscuits from Charleston and many more products from across the Southeastern United States.

On the sweet side, indulge in their best-selling Mady Cakes cheesecakes, pecan pie from Southern Baked Pie Company in Gainesville, fruit wine from Sweet Acre Farms Winery in Alto, cinnamon rolls from The Frosted Roll in Braselton and all manner of Southern favorites.

Follow Joy Company Market on Facebook and Instagram for weekly product updates.

Old Mill Nutrition

Old Mill Nutrition offers healthy meal replacement shakes, loaded energy teas and specialty drinks for those looking to quench a sweet craving without the calories. With names like “Banana Pudding” and “Watermelon Crawl,” they will surely hit your sweet spot!

DeAnna and Brian Shaw opened Old Mill Nutrition in June 2020 during the early days of the COVID-19 pandemic. When the pandemic began, the mother of four decided it was time to leave the medical field and activate her plan to start a small business.

DeAnna had recently reached her health goals with the help of healthy shakes and energy-loaded teas, and she was passionate about helping others find the same success.

“The Town of Braselton welcomed us with open arms and quickly became home,” DeAnna said. “Our customers have become family.

We see many of them daily, and we enjoy chatting about everyday life, family and the growth of our community. We also enjoy collaborating and partnering with our neighboring businesses.”

Located in Braselton West in Hall County, this repeat “Best of Hall” award winner has a rotating door of customers looking to power up for the day ahead or survive an afternoon slump. The shakes replace a meal, and the teas boost metabolism. Specialty drinks are available to target specific interests, like biotin and collagen for beauty. Or heck, do it all with a Kitchen Sink—a loaded beauty and specialty tea all in one!

“My personal favorites are the PB&J Shake, the Dutton Specialty and any Kitchen Sink!” DeAnna said. “Our Kitchen Sinks are a new option and are quickly becoming a favorite with all the benefits of protein, caffeine, biotin, collagen, liquid aloe and no sugar.”

Shakes contain 24-27g of protein, 200-250 calories and minimal sugar, fat or carbohydrates. Teas have zero sugar and only 24 calories. They are energy-boosting teas with an array of vitamins, minerals and aloe to aid absorption. Customer favorites include the Chunky Monkey Shake, Wedding Cake Shake, Jimmy Buffet Specialty and Unicorn Loaded Tea!

In addition to serving up delicious drinks and selling Herbalife supplements, DeAnna provides wellness coaching services. Follow Old Mill Nutrition on Facebook, Instagram and TikTok for weekly specials and new flavors.

1. Engage Your Club App

2. Enter Code TETTRH

3. Click Order Now button

4. Write flavors and any toppings under “Special Instructions” & add pick up time Download the app for easy ordering!

SippinSweet '

Whether you're a mixology maverick or a cocktail conformist, there are many opportunities to savor a sugar-kissed concoction in Braselton. Discover a new sweet sip while out with your friends in our bustling downtown or find your preferred balance of sweet heat if you're not the type to go straight for dessert. No matter where you are in Braselton, the perfect Southern touch is added to each cocktail, leading you on a fun and flavorful sippin' adventure.

LOCAL STATION Briar Patch

Refreshing but a bit fiery, this cocktail of muddled jalapenos and blackberries provides a burst of sweetness that mellows with a bit of heat. Once you swirl in tequila and lime, the rustic Southern charm will have you dreaming of lazy days on the porch.

Georgia Peach Martini

We all know Georgia’s identity is intertwined with the allure of peaches, and this drink epitomizes our Peach State's charm. Mixed with sweet peach preserves, garnished with a peach slice and placed in a sugar-rimmed glass, you are sure to experience the sweetness of Southern hospitality in every sip.

Let your taste buds take flight with this handcrafted cocktail fashioned with a floral infusion and a fresh squeeze of lemon. The gorgeous purple color of this libation comes from an indigo gin, putting you on a multifaceted and captivating sensory journey.

COTTON CALF KITCHEN

CORK IT BRASELTON

VERSAILLES RESTAURANT AND BAR

Honey is nature’s golden nectar, so what better way to create a symphony for your taste buds than to mix it into a cocktail with green tea-infused vodka and peach liquor? This drink is sure to give you feelings of a sweet Southern embrace.

Bella’s Strawberry Blonde

BRASELTON BREWING COMPANY

If malty sweetness with a hint of fresh strawberries piques your palate, you should stop in and try the sweetest beer on the menu at Braselton Brewing Company. With subtle hops and refreshing notes of strawberries, this beer is perfect for a relaxing evening on the patio, enjoying the warm Southern breeze.

The Starlet

REBAR

The spotlight is shining on this future star of the cocktail world! This unique drink features vanilla-infused Crop Organic Vodka with a Passion Fruit purée, a splash of pineapple juice and the perfect touch of seasonal spices. By mixing fruity notes with subtle spices, this cocktail is a true gem!

White Chocolate Espresso Martini

FLOURISH TAPROOM

Ready for a lavish cocktail that will elevate your dessert refreshment experience? This martini is the perfect blend of sophistication and sweetness. Creamy white chocolate liqueur blends with an espresso explosion that is smooth, irresistible and a sublime finale to any evening.

Wilbur Fashioned

With an amber glow and a hint of bacon, this smoky bourbon is blended with orange bitters and maple syrup. Each sip of a Wilbur Fashioned envelopes you in bold and sophisticated character, giving this drink a taste of refinement and tradition.

Join the Cocktail Trail

We’re highlighting just a few of the handcrafted cocktails, but to have the full experience, you need to grab a pocket trail guide, choose your first stop and start sippin’.

Scan the QR code below to grab your copy and start exploring. We also want to hear about your exciting journey, so snap a few pictures of your friends and your drinks and don’t forget to use #cheersbraselton. Some cool cocktail swag might head your way.

LOUIS' HOUSE OF BOURBON

10 THINGS ABOUT BRASELTON WE Love

For some, falling in love is a slow awakening, a sweet emotion that grows over time. For the lovestruck, falling is like a bolt of lightning, swift and sure. But no matter how you fall, there is a moment where you just…know. Here are the moments when you will discover an unmistakable love for Braselton.

CHATEAU ELAN WINERY

It is love at first sip. A 1.5-ounce pour of Bioterra Petite Sirah has just changed your life. Coached by an expert sommelier during your Fingerprint Flight experience, you can appreciate the red wine’s earthy espresso aromas and even taste hints of berries and mocha in the unfiltered tannins. After ordering a full glass, you leave the Bordeaux Tasting Room, walk outside to the lawn and relax in a low Adirondack next to the fire pit where other wine lovers can chat quietly. The vineyards appear to glow from your sunset seat. Settle in to enjoy your wine before the unforgettable dinner ahead.

CHATEAU ELAN SPA

You’ve just left the peaceful darkness of the massage sanctuary, stepping onto the sunny terrace overlooking the lake at Chateau Elan’s luxury spa. The smell of vanilla essential oil lingers on your skin—one of six scents available for spa treatments. Still a little groggy from the intense relaxation, you lay in a hammock and soak up the sun until renewed energy flows through your body. Lunchtime! Adjusting your plush terry robe, you head up the stone steps, past the jacuzzi and eucalyptus steam room to Fleur de Lis for a health-inspired meal. Later, you’ll finish your spa day with a facial and pedicure. But for now, you’re relishing the savory Carolina Gruyère Shrimp and Grits accompanied by a Chateau Elan Brut Reserve mimosa. Heaven!

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CHATEAU ELAN GOLF COURSE

The back nine holes of the Chateau Course are a symphony of natural beauty–undulating Georgia foothills dotted with tree-lined fairways, meandering water features and serene wildlife. You approach the final hole with a crescendo of emotions. The swing, the contact and the flight of the ball led to this moment. With the round complete, a sense of accomplishment washes over you and there’s a quiet pride in conquering the challenging course. It’s time to celebrate, share stories and savor the day’s highlights. A Patio Peach Punch awaits you at Sarazen’s Bar & Grille on the spectacular porch, where panoramic views crown the day’s triumphs.

BRASELTON TROLLEY

As the trolley approaches your stop, the blue arrow moves across your phone’s screen. Though you may have ridden the trolley plenty of times, it still feels like you’re embarking on an adventure! Boarding the cheerful red trolley, you slip into a wooden bench seat. The driver asks where you’ll be heading this weekend–perhaps dining in Historic Downtown, shopping at the farmers market or antique festival or exploring the Cocktail Trail or Mulberry RiverWalk? All of the above, please! With a ring of the trolley bell, you’re off. (Download the trolley tracker at www.braseltontrolley.com.)

4 5 6

HISTORIC DOWNTOWN BRASELTON

As you arrive downtown, you pass the original brick mercantile built by the Braselton brothers in 1904— lights twinkle in the windows, beckoning you to the shops and eateries inside. Exiting the trolley on Davis Street, you take your time exploring boutiques, antiques, taprooms and dinner menus on both sides of Highway 53, snapping memory-making photos with the history and art you find along the way. (The trolley stops downtown at the top of the hour during the weekend route.)

BRASELTON FARMERS MARKET

Each Friday afternoon in May through September, Braselton area farmers and vendors gather on the Town Green to sell locally grown produce, fresh eggs, pastureraised meat, roasted coffee, jerky, and baked and canned goods. Follow Mrs. Happy Homemaker’s Facebook or Instagram page to find seasonal recipes. She is among the many friendly, smiling faces you meet while filling your canvas tote with fresh summer veggies. (Trolley service begins at 4 p.m. on Fridays, just in time for the farmers market.)

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BRASELTON ANTIQUE & ARTISAN FESTIVAL

In April and October, downtown overflows with over 300 antique dealers and artisans selling handmade creations. There is no better time for an outdoor festival in North Georgia. Sip a fresh-squeezed lemonade as you stroll under a canopy of trees in Braselton Park and shop to your heart’s content. (Besides its regular route, the trolley runs a parking shuttle and picks up hotel guests by request during the antique festivals.)

MULBERRY RIVERWALK

Gnarled, old-growth trees stretch over the trail along the Mulberry River. The recently restored riverbanks are still filling in with vegetation, so sandy beaches are easily accessible for wading into the fresh North Georgia mountain water. Bathe in the serenity of this 4.4 mile, out and back walk and take an Instaworthy photo with Mother Earth at the trailhead. (Request a special trolley stop at the trailhead near the Falls of Braselton neighborhood.) 8

COCKTAIL TRAIL

The Braselton Visitors Bureau has done the difficult work of finding the best handcrafted cocktails in town. Your friends downloaded the map online and are checking out a new stop each month. Tonight’s destination: Louis’ House of Bourbon, with its Gatsby-esque, speakeasy vibe. At the end of the night, you reflect that it’s not just the memorable drinks but the unforgettable time with friends that keeps you returning to the Cocktail Trail. (The trolley serves all locations on the trail, including Historic Downtown, Chateau Elan Winery and Resort and Mulberry Walk. Find them all at explorebraselton.com/cocktail-trail.)

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PETIT WEEK

After picking up your VIP tickets at Will Call, you begin your first motorsports racing experience at Michelin Raceway Road Atlanta. You’ve arrived on Friday morning of Petit Week, the day before the final 10-hour endurance race of international acclaim—Petit Le Mans. The 1,000-acre park is already covered with fans, media, crew and track staff. Colorful, spaceship-like prototype vehicles fly around Turn 11 as you ride a golf cart taxi toward Michelin Tower. Crew members chatter in a dozen languages as they ready their cars in the Tower Paddock for the upcoming races. Walking right up to the tent where these professionals work on such beautiful, complex machines is exhilarating. After perusing the paddock, you cross the walkover bridge as cars thunder beneath your feet. You take in the Corvette, BMW, Cadillac, Hyundai and Porsche corrals, stopping to watch the race at different points around the track before buying a very Southern T-shirt in the Fan Zone–“It’s Race Day, Y’all!” Back at the Podium Club for a late lunch, you snag a table next to the floorto-ceiling windows. It feels like you can reach out and touch the track. You think that this may be the best spot to enjoy the rest of the race weekend, with beer and buffet at hand. Ohhh, yeah.

Eat. Walk. Repeat.

The Tasty Tours of Downtown Braselton

A Decade of Decadence

Braselton has proudly embraced our reputation as a destination for luxury, incredible dining and unique shopping. We also love highlighting the hospitality and small-town vibe that have been our cornerstones for generations. By combining those things, we create unforgettable events and experiences that draw visitors from all over. Our Braselton Chocolate Walk is one of our most beloved (and walkable) events. For the past 10 years, chocolate lovers have meandered through our downtown, visiting shops and restaurants to sample chocolates of all kinds. Meanwhile, downtown business owners have opened their doors to celebrate community and confections.

The 2025 Chocolate Walk anticipates selling 250 tickets, showing the incredible popularity of the event that started much smaller. The original Chocolate Walk began as an impromptu idea highlighting Braselton’s inviting downtown scene and sold around 50 tickets. To no one’s surprise, the event was a hit and continues to draw more participants yearly.

“What I love most about this walk is how our local businesses go above and beyond to craft unique and delightful chocolate creations. They make the experience very special,” says Amy Pinnell, Community Development Director for the Town.

A newer element to the walk has attendees selecting top stops that they considered to be the most fun and offered up their favorite chocolate creation. In 2024, the first and second place winners for the Best Bites

category were Local Station and Joy Company Market. Bringing home the gold for first and second place in the Most Fun category were Braselton Brewing Company and House of Boykin. Who will win next year? You’ll have to join the walk and see!

Our 10th annual Chocolate Walk in February of 2024 was a record-breaker. Tickets sold out in mere minutes, as the whole town was eager to attend the chocolatecovered bash! Wanting to satisfy the sweet tooths of those who weren’t quite quick enough to grab a ticket, the first 100 people to reach the concession stand on the Town Green scored a bonus chocolate goodie bag! Hot chocolate, downtown shopping deals and craft cocktails featuring tasty temptations were also available to all. Attendees also visited the selfie station and took home buttons, cups and stylish swag commemorating the 10th anniversary of the town’s beloved Chocolate Walk! Grab your ticket early and join in the chocolatey fun.

Follow us on social media for event and ticket information:

Explore Braselton @explorebraselton

Sips You Can’t Resist

Spend any time here, and you will learn that Braselton is a town that loves wine. Of course, we had to design a walkable event centered around the grapey goodness we love to sip.

Our annual Wine Walk invites sippers to stroll downtown, visit local shops and enjoy a little treat while sampling fantastic wines. Each establishment provides walkers with a taste of wine and a tantalizing bite of food paired to perfection. Experts behind-the-scenes aid each establishment in serving an ideal wine to match its specially prepared dish, going above and beyond to make the Wine Walk a culinary delight for attendees. Each wine offered is accessible and affordable, so attendees can find a new favorite without traveling to Tuscany. So, sample to your heart’s content and find a wine for you that’s worth bringing home! Participants leave the event with a list of favorite wines and a custom souvenir wine cup to commemorate their experience.

Kind of a Big Squeal

Suppose some utterly delicious, sweet maple-coated slices of bacon are calling your name. You simply must grab a ticket for our Cravin’ Bacon Walk in early December. This ideal evening is a fun and funky way to kick off the holidays and take a break from the bustle. Bacon walkers will receive a map of participating businesses as they travel to each location for a mouthwatering bacon treat. We don’t blame you if you need more than just the one irresistibly delicious bacon bite! Purchasers of VIP tickets, yes, Very Important Pigs, receive added bang for their buck! VIP tickets

grant private access to the bourbon tasting at exclusive locations sprinkled throughout downtown. This is one scavenger hunt you will want to experience. If you ask us, it’s worth every penny. After all, it’s not often you can confidently proclaim yourself a “Very Important Pig.”

Braselton West Wine Hop

Do you want all the fun but less walking?

Let Braselton take care of some unique transportation for you! Once you’ve purchased your ticket to the Braselton West Wine Hop, hop aboard the Braselton Trolley, your adorable ride throughout this evening excursion.

Stopping at various sipping stations throughout Braselton West, participants will be introduced to more unique small businesses, shops and restaurants alongside their welcoming owners. Like the Downtown Wine Walk, sippers will receive a tasting of wine with a precisely paired small bite at each wine-tasting station and a souvenir wine tumbler to memorialize the evening! This rolling wine tour is one of our favorite ways to get a feel for Braselton West!

A Toast to Braselton

Aside from the outdoor escapades and festive walks hosted annually, the Downtown Development Authority works tirelessly to enhance the charm and character of Downtown Braselton. Sometimes, it is in the form of a good old-fashioned gala. As winter fades and springtime comes around, community members look forward to the Toast to Braselton fundraiser each year. Be prepared; this yearly bash sells out quickly as event goers anticipate fun themes, auctions for specialty items and reserve tables—all the makings of a glamorous evening for a good cause. From Groovy '70s to Wild West inspiration or a Roaring '20s homage, there’s no telling what funky gear you’ll have to dig out of your closet for this night of nonstop celebration. Through sponsors, sold-out tickets, thrilling auctions and additional sales, funds generated through the Toast are poured back into Braselton and future downtown development projects. Cheers to that!

LOCAL FAVORITES

Braselton’s unique community is home to a plethora of small businesses that make shopping locally a blast! We decided it was time to hear directly from you on which Braselton businesses you love to shop at by taking a poll on social media. We’ve compiled the results of that poll to spotlight four of the top shops in Braselton that locals and visitors alike are talking about! Each of these amazing businesses listed below are just a few examples of Braselton’s diverse shopping scene. So, next time you’re in the Braselton area, make sure to swing by one of these beloved stores for a shopping experience you won’t regret!

SOCIAL MEDIA POLL RESULTS:

Check out Meeple Madness for all your tabletop hobby needs! - Priya L.

I could spend the whole afternoon browsing through antiques at Countryside Antiques! I found a beautiful vintage glass butter dish during my last visit - Ashley W.

Joy Company Market is THE best!!! Love them so much! - Tanya J.

Have already been down to Big Peach Running Company to get my new shoes! Great Selection of stuff down there. - Scotty H.

SMALL BUSINESS SPOTLIGHT

After hearing from you on which Braselton shops you love to frequent, it’s time to shine a spotlight on each of these small businesses!

JOY COMPANY MARKET

is a country store and market where you can find fresh produce, locally raised beef, sauces, single-serve dinners and even gluten-free products! What makes Joy Company Market a true gem in the area is their dedication to selling produce and products that are either grown locally or made in Georgia.

MEEPLE MADNESS

is the perfect place for people of all ages to explore a current hobby or maybe a new one! This shop sells all types of games such as role-playing games, card games and more. Meeple Madness also has a variety of table sizes for people to explore and play at while they browse.

BIG PEACH RUNNING COMPANY

is a fitness lifestyle store that sells a variety of gear including women's and men's footwear, apparel, accessories and everything else you need to reach your fitness goals. They also offer free shoe fittings so you can avoid injuries and find your perfect fit!

COUNTRYSIDE ANTIQUES

is located in a refurbished elementary school from 1933 and contains over 30 dealers with booths inside selling a variety of antique treasures. This is the perfect place for antique lovers to spend an afternoon browsing through the store's booths which each have vintage treasures waiting to be discovered. Take home a piece of history to remember your time in Braselton and add to your home collection!

BUY LOCAL BRASELTON

Braselton is home to over 800 businesses, ranging from unique boutiques to delightful restaurants and so much more! This diverse array of establishments makes it easy to shop and dine locally. One initiative that highlights the town’s dedication to its business community is Buy Local Braselton—a program designed to promote and support local businesses while encouraging residents to shop within their hometown.

“When we launched the program in 2016, about 12 businesses attended our first meeting. Since then, we’ve grown to include over 300 businesses on our contact list,” shared Amy Pinnell, Community Development Director. “We want our businesses to know how much we appreciate their investment in our town, and we’re committed to supporting them and helping them thrive. When they succeed, Braselton succeeds.”

Buy Local Braselton is essentially a free marketing initiative available to all licensed businesses in Braselton. It’s the town’s way of giving back to one of its greatest assets—its business community.

The program leverages social media platforms like Instagram and Facebook to promote local businesses, offering them exposure to a wide audience. Additionally, it provides opportunities to participate in networking events, local activities, and meaningful interactions with town leaders. Through these efforts, Buy Local Braselton aims to show shoppers that supporting local businesses is not only rewarding but also fun and convenient.

E-GIFT CARD PROGRAM

Shopping locally benefits small businesses, their communities and shoppers making it a win-win situation for everyone! It’s often easier to choose to shop local when it's something you’re buying for yourself but when it comes to finding the perfect gift for someone else, this task may seem daunting. One of the easiest ways to help encourage your friends, family and even your coworkers to shop locally is by gifting them a Buy Local Braselton eGift card. All you have to do is simply purchase the eGift card online at Explore Braselton’s website, choose the amount of money you wish to load onto the card, add your recipient's email information and you’re done! Most businesses within the Braselton community accept the gift cards but a full list of participating shops and restaurants can be found online! The best part about giving a Buy Local Braselton eGift card is the feeling of knowing your money is being used to support Braselton’s small businesses—because in Braselton, when you shop local, you feel like a local.

SUPPORT BRASELTON BUSINESSES! BUY AN EGIFT CARD TODAY!

SYMMETRY

TAKING A BITE OF BRASELTON’S

Savoring the Perfect Pairings

You can’t roam the charming streets of Italy without an Aperol spritz in hand. You surely can’t see a movie without that bucket of irresistible buttery popcorn. Who would Ben be without Jerry? Sometimes, some things just go better together. A whole world of delicious pairings is waiting for you in Braselton. Buckle up food lovers and prepare to set out on a tasty tour of Braselton’s captivating culinary experiences that go hand in hand. You may be the missing piece in these perfectly palatable pairings!

MUST-TRY PAIRING:

The Spring Blossom wine! Chateau Elan’s classic muscadine wine is infused with strawberry nectar essence, the optimal pairing of fruity summertime flavors with that classic muscadine sweetness.

SIPS & SUNSETS

The perfect pairing is a tale as old as time; it never grows old and is always just as enjoyable. The ideal partnership at Chateau Elan is the radiant blend of a sunset sky with a crisp glass of wine in hand. And if you have found a more remarkable combination, let us know! Immediately!

The vineyards of Chateau Elan also began with an unmatched pairing – Georgia’s native muscadine grape and a thirst for local wine. Chateau founders Don and Nancy Panoz recognized the potential of this abundant native grape and set out to cultivate it in their vineyards. Collaborating later on with the talented winemaker Simone Bergese, they combined locally grown and specially sourced grapes to establish Chateau Elan as Georgia’s largest wine producer. Today, it stands as one of the most celebrated wineries on the East Coast.

Visit the vineyard for an afternoon of continuous culinary combos, with 30 handcrafted wines sourced with only the freshest and carefully considered grapes from California’s thriving vineyards. There is a wine for each sipper seeking their perfect match. Enjoy a light, fruity glass of Chardonnay with a specially curated charcuterie board piled high with artisanal cheeses and meats for another irresistibly classic duo. Enjoy your board in a pre-packed picnic basket to best complement the breathtaking view that overlooks the vineyards. The chateau tour and tasting may be optimal if you’re curious and looking to explore the vineyards behind the scenes. Unwind with an evening under the stars or a sunset view from the wine bungalows overlooking the chateau vineyards, a supreme match for a day well spent at the vineyards.

WHAT’S BREWING?

Seeking some refreshments that just so happen to come in the form of a tall craft beer? We’ve found your perfect match in Braselton! Whether you’re a craft beer connoisseur or searching for a social Saturday night, Braselton Brewing Company has all the hops, vibes and tasty bites you crave. We can’t forget the live music, bingo and trivia that complete this brewery’s vibrant atmosphere, so bring your fun-loving friends to complete this good night out.

This hopping spot’s perfect pairing? An ice-cold beer to match some mouthwatering Southern comfort classics. Arguably, it is the best partnership in a brewery, a simple but equally delicious spread. Couple a floral or fruity IPA with a juicy pulled pork sandwich or a deep, malted lager with a savory mushroom Swiss burger.

In search of a top-notch match for your furry friend? Braselton Brewing Company is more than just pet-friendly. As pet owners, Braselton Brewing Company’s owners envisioned the brewery with pets in mind. They even work to support the efforts of local rescues. With spacious outdoor patios and plenty of room for roaming, you and your pet will be the brewery’s perfect pair!

MUST-TRY PAIRING:

Bella’s Strawberry Blonde Ale with golden soft pretzel bites on the side. This is the perfect combination of sweet and salty for your eagerly awaiting tastebuds!

THE PERFECT PLACE FOR YOUR PERFECT MATCH

Picture this: You’ve just bucked up the courage to ask that special someone out for a date. Good for you; it took you long enough! Now you’ve got to clean your car to pick them up, iron your clothes to look your best, style your hair (for real this time) and get out those first-date jitters one way or another. The last thing you need is some perpetual worrying about all the things that could go wrong once you finally make it to the date. Allow us to simplify this for you: The perfect atmosphere for you and your lovely date to enjoy an evening of romance is at Cotton Calf

MUST-TRY PAIRING:

A bold glass of Italian red wine and the decadent Delmonico Ribeye, a guest favorite. With a delicious selection of whimsical cocktails, an extensive wine list, shareable appetizers and delectable desserts, finding something to suit you and your swooning plus one will be simple!

DELECTABLE DUOS

Ever make it up to the ice cream counter, and suddenly, you’re frozen at the daunting sea of flavors before you? Nope, just us? We can’t decide once we enter those charming ice cream parlor doors. However, our chronic indecision has led us to some pretty powerful flavor combinations over the years. Why settle for one flavor when there’s a whole freezer beckoning to be devoured? The perfect pair at Juke N Jive Creamery is simple: You and whatever crazy creamy flavors call your name!

What do you get when you combine timeless retro decor with homemade ice cream and fudgy confections? Easy! It is a one-of-a-kind creamery with welcoming scents of homemade waffle cones and endless scoops of experimental flavors. With extensively curated flavor pairings, like lavender honey, vanilla raspberry truffle and dark chocolate espresso, the ice cream curators at Juke N Jive are no strangers to a tempting flavor profile. This family-owned and operated creamery has been perfecting its flavor concoctions for four generations. Fill your homemade waffle cone with flavor pairings of your own, like toasted coconut topped with a scoop of pistachio or pumpkin praline with a side of caramel crunch; there are mounds of perfectly chilled pairs waiting to be discovered.

MUST-TRY PAIRING:

Butter Pecan ice cream in a homemade chocolate waffle cone! Is it just us, or is anyone else craving a hefty scoop of delicious ice cream right about now?

If you’re feeling inspired after our deep dive into all the satisfying culinary pairs of Braselton, visit the Braselton Farmers Market for homegrown harmonious ingredients right around the corner! Create beautiful dishes of your own by using locally grown and seasonal ingredients! Incorporate freshly grown tomatoes into your bruschetta topped with mozzarella and olive oil, or roast and glaze some crunchy carrots to accompany your favorite home-cooked meal. Locally grown fruits and vegetables make the perfect pair for all things nutritious and delicious! For great ideas on shopping at the Braselton Farmers Market, check out mrshappyhomemaker.com and follow along as Crystal uses fresh ingredients to make tasty meals.

Sweet vs. Savory

A culinary mecca with flavors from around the world, Braselton is a gastronomist’s dream. From perfectly seared, succulent steaks, freshly sourced charcuterie trays and gourmet country favorites to exquisite French, Japanese fusion and zesty Italian, you can find just about anything you may be craving. Which brings us to that classic question of cravings—Sweet? Or Savory?

It can be hard to choose when there’s such a vast selection of incredible dishes on offer here in Braselton, but we bet you had a gut reaction as to which YOU’D be craving…as did our entire office, proving we are a team divided!! The controversy was real, but on a mission to discover the true superior flavor profile, we sent a team out to taste test a selection of Braselton’s best sweet and savory culinary delights for the ultimate comparison.

THE Contenders

PaPa Jack’s Country Kitchen BREAKFAST

Featuring Southern homestyle cooking at its best, Papa Jack’s has become a mainstay here in Braselton since opening in 2005. From breakfast to lunch and even catering, Papa Jack’s is where locals go to enjoy all their nostalgic favorites just like grandma used to make.

BEFORE TASTING AFTER TASTING

TEAM SWEET:

TEAM SWEET: TEAM SAVORY:

TEAM SAVORY:

MEET YOUR JUDGES

April Stephens

Finance Department ASST. FINANCE OFFICER

CATHY SMITH

Finance Department ACCOUNTS PAYABLE

DONNA HILL

Planning Department EXECUTIVE ASSISTANT/ LICENSING AND PERMITS COORDINATOR

JOEL MUNDY Wastewater Department OPERATOR

3 5 SWEET SAVORY ROUND ONE SCORE

Team Savory both gained and lost a vote, but still came out in the lead in the game of Breakfast! Not surprised, we Southerners do love our biscuits and bacon…

French toast, pancakes and cinnamon rolls

The Galloping Galette CRÊPES

& GALETTES

The Galloping Galette is a wildly popular and authentic crêperie that was opened in 2017 by French expats. Featuring both crêpes and galettes (aka, savory crêpes), it is an ideal local brunch/lunch spot.

• Strawberry Cheesecake featuring cheesecake cream and mixed berry sauce with fresh strawberries and crumble

• Blueberry Cinnamon Roll featuring blueberry compote and cinnamon cream cheese with fresh blueberries

• Blackberry Lavender featuring lavender cheesecake filling and blackberry sauce with fresh blackberries

• Shrimp with parmesan polenta, bacon, Cajun BBQ sauce and mozzarella

• Swiss cheese topped with baked salmon, asparagus, leeks and rustic mustard sauce

• Monterrey Jack cheese topped with chicken, spaghetti and a pesto sauce

Sugar n' Proof DANISHES

With coffee, tea and delicious traditional baked goods, Sugar n’ Proof also brings an international flare to some of its creations inspired by the owner’s Middle Eastern roots. Located inside The 1904, Rana’s gourmet confections are a heavenly treat to top anyone’s day!

2 6 SWEET SAVORY ROUND TWO SCORE

We had several surprises here—most of us didn’t realize how delicious (and filling) savory galettes can be! SWEET CrEpes SWEET DANISH SAVORY GALETTES SAVORY DANISH

Apple pie with oat crumble and a cinnamon glaze.

A caramelized onion and mushroom saute with a white wine and tarragon reduction

SAVORY:

SAVORY:

SAVORY: TEAM SAVORY: BEFORE TASTING BEFORE TASTING AFTER TASTING AFTER TASTING

6 2 SWEET SAVORY ROUND THREE SCORE

Team’s Tasting Notes: No one changed their teams, but it was a close call as both were so delicious! A win for Team Sweet.

Stonewall’s BBQ

SWEET VS. SAVORY BBQ Stonewall’s prides itself on a relaxing and welcoming atmosphere with food prepared fresh and with original recipes. Featuring all your favorite BBQ classics—pulled pork, brisket, ribs, smoked chicken and sausage, Brunswick stew, baked beans—it is a best-kept Braselton secret.

2 6 SWEET SAVORY ROUND FOUR SCORE

Originally we were all Team Savory, but after the taste test we had 2 converts to the sweet side. The sweet potato casserole was the culprit…

BEFORE TASTING

TEAM SWEET: TEAM SAVORY:

AFTER TASTING

TEAM SWEET: TEAM SAVORY:

SWEET SAMPLER SWEET POTATO FRIES SAVORY FRIES

SAVORY SAMPLER

Houndstooth Grill & Bar FRIES

Houndstooth is a self-proclaimed “classy casual” establishment featuring a varied menu of sandwiches, flatbreads, pastas, seafood, burgers and steaks, homestyle classics and even quesadillas all with a gourmet flare. Combined with a cozy atmosphere of candlelit tables and gorgeous hand-painted murals of “hounds” in the English countryside, it’s not surprising how many locals call it their go-to for a great laidback dinner.

BEFORE TASTING

TEAM SWEET: TEAM SAVORY:

AFTER TASTING

TEAM SWEET: TEAM SAVORY:

3 5 SWEET SAVORY ROUND FIVE SCORE

One convert to Team Sweet bringing us to 3:5 in the Sweet v. Savory poll of french fries. When it came to sauces, most everyone appreciated the spicy ranch, thinking it went well with both fry options. One judge really enjoyed the black pepper sauce on the sweet potato fries, noting it was a standout!

Pineapple sausage and pulled pork topped with Stonewall’s award-winning sweet BBQ sauce with sweet potato casserole and bread pudding

Chicken wings, sliced beef brisket and smoked sausage in Stonewall’s famous rub

FINAL SCORE

Downtown for the love of

Love notes are everywhere in Downtown Braselton. They’re painted on walls, embedded in sidewalks and even hanging from trees. These expressions of affection aren’t just for sweethearts but for the town itself. Every corner of downtown is a testament to the community’s passion for creating a vibrant, welcoming space.

The transformation of Downtown Braselton is a result of the power of collaboration. The Braselton Main Street Design Committee, the Braselton Downtown Development Authority, the Braselton Visitors Bureau Authority and the Braselton Arts Council have dedicated themselves to creating a space that reflects the community’s heart and soul.

As part of the Downtown Design Committee, I am incredibly proud of the transformative projects we’ve undertaken to enhance our downtown area over the years. Each initiative, from public art to the revitalization of historic spaces, is a step toward creating a vibrant and inviting environment that reflects the unique spirit of our community. Our goal has always been to foster a sense of place where both residents and visitors can connect, experience and enjoy Braselton’s rich culture and history.

- Cheri Huff

Expect the Unexpexted

From the eye-catching murals on buildings to the whimsical crosswalks that double as works of art, Braselton is a canvas for creativity. Karen Stremke’s enduring mural on the Community Center and the playful door designs by several artists in the Braselton Brothers Department Store building corridor are just a few examples of the local talent that has transformed the town’s landscape. During a rain shower, visitors enjoy pavement art that only appears when wet, which was installed by the Braselton Arts Council. Thanks to the Design Committee, even the parking deck offers a surprise as Mark Sundermeyer's mural adds a splash of color to an unexpected location.

Non-traditional Galleries

Braselton’s love affair with art extends beyond traditional galleries. The entire downtown area is a display case thanks to the DDA’s annual ArtRageous festival, which brings vibrant colors and creative energy to the downtown area. Eight-foot cubes, transformed into works of art by local artists, become temporary landmarks that add a playful touch to the streetscape.

The halls of The 1904 also house unexpected art galleries. Henry Wood’s original paintings throughout the building bring historical downtown scenes to life from the artist’s memory. Also in The 1904, a Braselton Woman’s Club program called “Creativity stARTs here: A Kid’s View of Braselton” inspires budding artists by showcasing a rotating display of artwork by local schoolchildren.

Downtown is the heart of Braselton. It’s a place where you can really see the town’s identity shining through because local artists have poured their talents into these projects

Main Street Manager - Jessica Payne

Connecting Art and Nature

Downtown Braselton isn’t just about art and historic architecture. Braselton Library’s new garden, featuring a children’s area and an environmental education pier, has quickly become a beloved community gathering spot. A dynamic sculpture in front of the library—“Sweet Sunshine” by J. Doyle Rogers and Logan Berry, commissioned by the Braselton Arts Council—invites residents and visitors to relax, read and connect with nature.

Artwork strengthens a community’s character by beautifying its landscape, stimulates learning and thought, and enhances the quality of life. In short, artwork sets a community apart by telling its shared story and attracting people to its uniqueness

President of the Braselton Arts Council - Caryn McGarity

Take a leisurely stroll through Downtown Braselton and experience the magic for yourself! Visit explorebraselton.com/downtown to see all the attractions, activities and events. And don’t forget to share your pics using #DowntownBraselton!

AT EVERY STAGE OF LIFE

NORTHEAST GEORGIA MEDICAL CENTER BRASELTON

With a goal of “Improving the Health of the Community” in all that it does, Northeast Georgia Medical Center (NGMC) has become an integral part of Braselton. As part of the five-hospital Northeast Georgia Health System, our award-winning, 188-bed hospital offers peace of mind to our citizens and a continuum of care at virtually every stage of life. When you consider the fact that our own sprung up around the Braselton Brothers Department Store—which boasted its ability to serve the community “from the cradle to the grave,” NGMC proves an ideal fit for the Town of Braselton and our enduring spirit of growth.

STAGE ONE: OOOOOOOOOOOH,

BABY!

Labor & Delivery at NGMC

As one of only three NGHS hospitals that house a Women and Children’s Center, NGMC Braselton is well-equipped to usher thousands of brand-new babies into the world. As our community grows rapidly—particularly among child-bearing age adults, the labor & delivery department has grown in step. It delivered 1,000 babies in its first year after opening in September 2016. In more recent years, those numbers have expanded to upwards of 1,600 annually with a grand total of 9,583 babies born at NGMC Braselton as of August 2024. Among those, 1,500 babies were delivered early or with

complications requiring a stay in the hospital’s neonatal intensive care unit (NICU). In 2022, the hospital marked an exciting milestone with the delivery of its first set of triplets.

During their pregnancy, expectant moms visit the Northeast Georgia Physician Group’s OB/GYN office’s entire team of physicians and midwives for checkups. This is designed to foster a level of familiarity and comfortability with everyone on staff since it’s virtually impossible to determine who will be on call when it’s time to deliver. In the weeks leading up to delivery and in the days after, NGMC offers three classes to expecting and new parents: A one-day, all-day Childbirth Education class that includes a tour of the facilities and everything they’ll need to know to prepare for their “big day;” a Lactation class taught by breastfeeding experts who helped NGMC Braselton earn its status as a Georgia 5-Star Hospital for breastfeeding; and a New Parents class. To register for classes, please visit nghs.com

On the day of their delivery, comfort is key. Mom enjoys hotel-style amenities, including optional aromatherapy, a comfortable sofa bed for Dad, a private bath with hydrotherapy shower and a built-in music interface. Those who require a C-section deliver in state-of-theart C-section suites. All Women & Children’s units are “locked units.” To protect the safety of Mom and Baby, only parent-approved visitors who have checked in with security are allowed access.

“Our team is family-centered,” said Megan Cargile, Director of Women & Children’s at NGMC Braselton. “To support moms in any way we can, our team customizes care based on what their patients desire for their birth experience while ensuring safety for both mom and baby. That runs the gamut from epidurals to alternative pain management like nitrous oxide. The result is amazing outcomes with a low C-section rate. Our team of physicians and midwives is truly phenomenal. Whether in the community since our department’s launch or having recently joined us from a neighboring community, they are all compassionate, highly skilled and in tune with their patients’ needs and wants.”

FUN FACT

The Town of Braselton has supplied onesies with the iconic Braselton logo for its newest citizens, whether official or honorary. Each onesie has a tag that reads, "Welcome to Braselton!"

STAGE TWO: The Tea on Teens

Sports Medicine at NGMC Braselton

As those babies grow, some become young athletes, and the occasional sports injury may arise. While the Northeast Georgia Physicians Group Orthopedic Surgery and Sports Medicine team can treat everyone from age 8 to 98, there do seem to be some common injuries among teens that coincide with participation in sports. These span from mild ankle sprains and general knee pain to more severe conditions like a meniscus or ACL tear, broken bones, a rotator cuff or shoulder injury. With a team of Sports Medicine doctors and Orthopedic surgeons on staff at Northeast Georgia Medical Center Braselton, parents can rest assured that their adolescent is in excellent hands. The highly lauded Northeast Georgia Physicians Group Orthopedic Surgery and Sports Medicine, Longstreet Clinic, Specialty Orthopedics and Peachtree Orthopedics all operate out of NGMC Braselton. The majority of their surgeons are fellow trained in Sports Medicine.

“The days of ‘walk it off’ are at an end,” said Dr. Darrell Scales, Medical Director of Orthopedics/Orthopedic Surgeon at NGMC Braselton. “All our bodies do age, and as they do, injuries that have gone unaddressed

can age that part of the body sooner than it should and may ultimately impact function. It’s important to get the start of an injury addressed quickly. We’ve found that— particularly following a football game—knee and shoulder injuries are predominant. Luckily, we have a robust group of physicians and surgeons in the area who can treat them.”

As a father of former teenage athletes who ran track and cross-country, he should know. When Dr. Scales’ daughter suffered a fracture following a run, she was treated at NGMC Braselton. While the NGMC Braselton Emergency Department was recently honored with a prestigious 2024 Lantern Award by the Emergency Nurses Association, some parents of young athletes don’t believe their teenager’s injury rises to the level of an emergency. Luckily for them, the NGPG Black and Blue Clinic offers

another option. Staffed by experienced orthopedic and sports medicine physicians, the walk-in clinic is available Mondays from 8:30-11:30 a.m. inside Medical Plaza B at 1404 River Place, Ste 401.

Beyond adolescents, the Orthopedics department at NGMC Braselton runs the gamut from elective to trauma. The department handles a wide range of joint replacements, fractures, and ligament injuries in older patients. In order to better serve Braselton and the surrounding population, Dr. Scales is excited to add orthopedic spinal surgery to NGMC Braselton’s list of capabilities soon.

STAGE THREE:

Adults are the Heart of the Community

Cardiac Care at NGMC Braselton’s Georgia Heart Institute

With heart disease as the leading cause of death among both men and women, it’s vital to stay on top of your heart health as you grow older. While the Georgia Heart Institute at NGMC Braselton sees all age groups impacted by heart issues—from a heart murmur detected during a high school sports physical to a pregnancy-induced cardio-myopathy—many patients in their 40s and older come to the department following a cardiac event. Some cases are due to high blood pressure that went untreated, while others may involve abnormal testing, palpitations or chest pains. In an effort to prevent a cardiac event from happening or reoccurring, Braselton’s Georgia Heart Institute performs a series of tests and diagnostics— like a stress test, event monitoring, nuclear imaging, ultrasounds and cardiac or vascular CTs—to analyze heart function and check for possible blockages.

NGMC Braselton is currently equipped for Interventional Cardiology, primarily stenting, which is designed to keep partially blocked arteries open and maintain blood flow to the heart. For more advanced cardiac cases, they will be transferred to NGMC Gainesville, where open heart surgeries are performed. Because time is of the essence in many cardiac patients, to quickly assess the severity of any cardiac event that presents at NGMC Braselton, members of the ST-elevation myocardial infarction (STEMI) team are on-call 24-7. In younger patients—

including children and adolescents—NGMC Braselton partners with Sibley Heart Center.

To limit cardiac emergencies, NGMC offers a Prevention Clinic—which offers everything from calcium score testing to check for plaque in the arteries of a patient with a family history to efforts to get patients’ lipid panels on the right track through lifestyle changes and medication. Following a cardiac event, cardiac rehab includes nutrition classes and an exercise program designed to build the heart muscle back up following open heart surgery.

When it comes down to what sets the Georgia Heart Institute apart from other cardiac departments throughout the state, Practice Manager Brandy Brownlee points to its people. “We have been providing cardiac care for this community since before the hospital broke ground—evolving from a small private practice in Braselton with one doctor to a nationally recognized, hospital-affiliated practice that boasts a dozen physicians and advanced practice providers on any given day—five days a week in the clinic. We also have a presence seven days a week in the hospital. The collaboration that we have as a group and the bedside manner of our providers are second to none. On difficult cases, they consult with one another and are incredibly empathetic when explaining what’s going on to the patients as well as the next steps. We are a very close-knit community—our doctors have even treated family members of our staff. They love what they do, and they’re good at it.”

DID YOU KNOW?

NGMC Braselton performs stress MRIs for all five hospitals in the Northeast Georgia Health System, although this capability is coming soon to NGMC Gainesville.

STAGE FOUR

Going Strong Into the Golden Years

Neuro Care at NGMC Braselton

With a sprawling active adult community of nearly 800 homes just a LifePath stroll away, NGMC Braselton plays a major role in many seniors’ decision to move to the area. While Orthopedics and Cardiac Care both factor into maintaining one’s health and mobility as we age, Neurosciences often take center stage. Between its expert

physicians and state-of-the-art facilities, NGMC Braselton is well-equipped to care for everything from mild cognitive disorders to movement disorders like ALS and Parkinson’s Disease. Dementia cases like primary neurodegenerative disease and Alzheimer’s disease are among the most prevalent. However, roughly 50% of the work the Neurosciences team does relates to strokes – which is why the hospital has a rapid response stroke team that is Primary Stroke Center certified. Often occurring due to a narrowing or a blockage in the blood vessels of the brain, successful outcomes from a neurological event rely heavily on a highly trained team. A team trained to recognize and treat everything from a relatively mild Transient Ischemic Attack (TIA)—which may be a precursor to a future event—to a potentially fatal Acute Ischemic Stroke. In the event of a Hemorrhagic Stroke involving a bleed rupturing into the brain, the patient will be transferred to NGMC Gainesville for neurosurgery and its dedicated neuro intensive care unit (ICU). Otherwise, NGMC Braselton can deliver a high level of care to stroke patients—from their arrival in the Emergency Department through discharge and on to rehabilitation.

Following discharge for something like a TIA, the patient will follow up in the NGMC outpatient clinic, which boasts nearly two dozen clinicians who can educate them on prevention through diet, medication adherence and the importance of activity to get their blood flowing. NGMC has a dedicated stroke coordinator who cares for patients not only within the hospital but also throughout the region. The coordinator visits emergency medical service providers, assisted living facilities, and more to educate them on recognizing the signs of a stroke and streamlining service delivery.

“The Braselton community sees a hospital, but it’s important to note that it’s made up of a variety of departments that impact the lives of many in the area,” said Michael Glanzman, Executive Director of Neurosciences at NGMC Braselton. “The neuroscience department is really comprehensive and covers virtually everything related to the brain. There’s no patient we can’t care for within the NGMC system. We’ve treated patients who are 15 years of age as well as those who are 90 or older. In addition to dementia, movement disorders, and strokes, epilepsy is a big part of what we do, and it is non-discriminatory with regard to age. Our MS (multiple sclerosis) Department is also growing in step with the need. The neurosurgery program at NGMC Braselton grows more complex each year. We have the right people and locations throughout the region and can get patients in much faster—which is particularly important when time is of the essence.”

Beyond Labor & Delivery, Sports Medicine/Orthopedics, Cardiac Care and Neurosciences, NGMC Braselton also offers an award-winning Emergency Department, highly skilled Surgical Staff, Cancer Treatment, and Vascular Services. To learn more about Northeast Georgia Healthcare System and Northeast Georgia Medical Center Braselton, visit NGHS.com.

CHILD’S PLAY

Grown-ups aside, the Town of Braselton is a popular destination among playful pups and pint-sized humans alike. For all you parents of babies and fur babies, here are some kid- and canine-friendly stops you might want to add to your Braselton bucket list while you’re in town.

Home Away from Home Hotels

Kid-Friendly

Chateau Elan Winery & Resort

100 Rue Charlemagne Dr, Braselton ChateauElan.com

With 45 holes of championship golf, a world-class spa, a sprawling vineyard and an award-winning winery at its heart, Chateau Elan is an adult's paradise. However, fun features like bike rentals, fireside s’mores, stargazing through professional telescopes, pre-packed picnics and an outdoor pool with a seasonal poolside restaurant make it a hit with discerning kiddos, too. Families can stay overnight in the Inn or you can opt to enjoy a little more privacy in a two- or three-bedroom villa overlooking the 15th fairway of the Chateau Course.

Canine-Friendly

Braselton is home to several hotels that accept pets as overnight guests, including:

Best Western Braselton Inn

303 Zion Church Rd, Braselton 706-654-3081

La Quinta Inn & Suites by Wyndham Braselton

200 Kaival Ln, Braselton 706-684-3266

Hampton Inn & Suites

Braselton

Located on the grounds of Chateau Elan 5159 Golf Club Dr, Braselton 770-307-0700

The Inn at Chateau Elan 100 Rue Charlemagne Dr, Braselton (678) 425-0900

If you’re headed out of town and seeking pet-specific lodging where your pooch can stay and play while you’re away, PetSuites Braselton offers luxury suites, play times and webcams so you can look in on your baby. Located at 2311 Sparta Way, Braselton West PetSuites also offers a doggy daycare, training and grooming. Reservations can be made at Braselton.PetSuitesofAmerica. com or by calling 404-4366466.

PArks and Playtime Destinations

Kid-Friendly

Braselton Park

126 Harrison St, Braselton

Situated in the heart of Historic Downtown Braselton, the squeals are ever-present during the day from late spring through the summer at the Braselton Park splash pad and playground. When they’ve gotten their fill of playtime, you can head around the corner to the newly expanded Braselton Library at 15 Brassie Lane. On select mornings and evenings, the Braselton Library plays host to a variety of story times. Pro Parent Tip: Bring a towel and change of clothes, as kiddos tend to get SOAKED!

Michelin Raceway Road

Atlanta

5300 Winder Hwy, Braselton roadatlanta.com

From MotoAmerica Superbikes at Atlanta to the famous Motul Petit Le Mans, if your little one loves the roar of engines and the roar of the crowd, a day at Michelin Raceway Road Atlanta is sure to get their hearts and imaginations RACING! The best part is that kids 12 and under are FREE at all events when accompanied by an adult. There is also camping onsite during most events if you’d like to add a little more adventure to this venture.

Pinspiration

7380 Spout Springs Rd Ste 150, Braselton West pinspiration.com

With a tagline like, “Where Community Meets Creativity,” it’s clear that you’re in for a good time

at Pinspiration. Kid-friendly craft projects run the gamut from treasure chests they can paint and embellish themselves to unicorn dream catchers they can weave to hang in their rooms. It’s a fun destination for birthday parties, too! Be sure to experience the Splatter Room™ at least once. We won’t spoil the surprise, but it involves protective goggles, shower caps, booties, coveralls, washable paint and a canvas!

Honorable mention:

Check Out Family-Friendly Trivia Nights at Flourish Taproom

9924 Davis St, Ste 1, Braselton

Located inside The 1904, this community gathering space hosts general and themed trivia nights. A Disney or junk food-themed trivia night might be a fun outing for the whole family!

CANINE-Friendly

Braselton Mulberry RiverWalk

940 New Liberty Church Rd, Braselton

This scenic 4.4-mile, out-and-back nature trail runs along the Mulberry River. Your playful pooch will enjoy sniffing the flowers in its collection of perennial gardens, crossing a series of footbridges and taking a rest to share a snack in one of the park’s picnic areas.

Honorable mention: Braselton Town Green

9924 Davis St, Braselton

Our sprawling Town Green is open to kids, dogs and the families who love them year-round. It’s a great place to throw down a picnic blanket and dine al fresco, with a bit of frisbee and ball tossing between courses.

Rave-worthy Restaurants

Kid-Friendly

While Braselton is filled with a number of great fast-food eateries and full-service restaurants that cater to little ones with kid-specific menus, we’ve come up with the perfect Dinner and Dessert combo that will have your rugrats RAVING…

Ninja Steak and Sushi

5753 Old Winder Hwy, Braselton ninjasteakandsushi.com

Enjoy dinner and a show at this Japanese hibachi restaurant, where kids will love the fire and fun from Ninja’s talented chefs. After the expertly prepared meal, pack up your leftovers. You’ll want to save room for dessert!

Juke N Jive Creamery

6342 Grand Hickory Dr, Ste 101 Braselton jukenjivecreamery.com

Just around the corner from Ninja, this 1950s-themed sweet shop offers a variety of ice cream and desserts made with natural ingredients. Kids can create their own sundaes, enjoy fresh fudge or cool off with a root beer float.

CANINE-Friendly

Braselton Brewing Company

9859 Davis St, Braselton braseltonbrewing.com

Braselton Brewing Company welcomes furry friends! Their dog-friendly outdoor patio allows leashed, attended pups and even offers treats and water, so your canine can join in the fun while you enjoy craft beer and comfort food.

Honorable mention: The Patio at Jack’s Public House

With an outdoor bar and outdoor seating, you can enjoy a great alfresco meal paired with some wellcrafted libations while your furbaby takes a nap at your feet.

jackspublichouse.com

Memory-Making Events

Kid-Friendly

Our family-focused events calendar helped put the Town of Braselton on the map. Our incredible collection of arts and crafts festivals may ignite your little one’s inner artist, and our farmers markets might just inspire a future farmer. From fireworks that light up the night sky and deckedout golf cart parades to the chance to meet a knight or catch a glimpse of their favorite Jolly Old Elf, the following signature events are sure to become wonderful memory points that your little ones will remember for years to come…

• Celebrate Braselton July 4th Festival & Fireworks

• Movies Under the Stars

• Paddy’s Day PathFEST Parade & Quest

• Halloween PathParade & Carnival

• Celebrate the Holidays–Parade, Festival & Tree Lighting

• Braselton Medieval Faire

CANINE-Friendly

We love dogs so much in the Town of Braselton that we named an event after them! Hosted each September in Braselton Park, our Pooches in the Park event boasts two days of action-packed puppy fun! Bring the whole pack out to enjoy the Marketplace, featuring a mix of accessories, toys and treats alongside pet-focused service providers. There’s also a PupStrut Costume Parade, food trucks and a series of competitions/agility demonstrations that you’ll want to sniff out while you’re there.

Games to Specialty Shops

Kid-Friendly

Meeple Madness

7400 Spout Springs Rd, Ste 205 meeplemadness.com

The family that plays together stays together! As Braselton West’s local game store, Meeple Madness offers collectible card games and accessories for nearly every tabletop hobby, including board and card games, role-playing games and miniatures games. But you can do way more than simply shop here! Reserve a game table for family game night or plan to attend an enlightening learn-to-play session.

Honorable mention: Lovin Florist

2095 GA Hwy 211 Ste 7A lovinflorist.com

Looking for the perfect gift to celebrate a new baby in your family? Nothing says a celebration like a beautiful bouquet of flowers. Check out Lovin Florist's New Baby section that has arrangments to welcome a baby into the world for any season. You'll also find adorable plush toys and keepsakes to mark the occasion. Don't forget about the new parents and get them a junk food or gourmet basket!

CANINE-Friendly

Earning four paws up from our furry friends, Braselton has not just one but two family-owned and operated bow-wow boutiques within town limits! Catering to cats and dogs alike, both shops offer an extensive inventory of premium pet foods, treats, apparel and accessories.

In the Ruff Pet Stuff

7380 Spout Springs Rd, Ste 190 intheruffpetstuff.com

In the Ruff Pet Stuff has a knowledgeable staff at the ready to help you navigate their large inventory. The shop also offers bathing and nail services, often hosts pet adoption events and boasts a large variety of natural and holistic dog and cat foods—free of corn, wheat, soy and by-products.

The Puppy Pantry

2095 Hwy 211, Braselton thepuppypantry.com

The Puppy Pantry also offers a self-service dog wash, grooming, an adoption program and supplies for small animals like birds and reptiles. It prides itself on being a barkery, supplying fresh-baked dog treats for hungry hounds.

THE

Share Chateau

Sip, savor and score a hole-in-one with the ones you love.

The beauty and allure of our very own French-inspired estate, Chateau Elan, draws guests from across the world. There is a nearly magical pull to this beautiful property; even those who have lived here for years struggle to resist. The rolling hills marked with rows of grapevines and the stunning storybook architecture seem to have been plucked from the French countryside, and we cannot get enough.

The most inviting aspect of this beautiful destination? There's a myriad of ways to enjoy it! No matter the occasion, guests can customize an ideal getaway for themselves and their loved ones. From world-renowned wines and chefdriven restaurants to luxurious spa treatments and perfectly appointed accommodations, we curated a few unique plans to help you share the Chateau!

Let’s Go Girls

For the ladies looking to spend some quality time with their besties, for the mothers and daughters wanting a little pampering and for the bridal parties hoping to send their bride off into married life in style:

WINE BUNGALOWS

Perfect for smaller groups, these one-of-a-kind bungalows offer enchanting views of the vineyards and feature temperature-controlled comfort for unforgettable celebrations. Reserve a bungalow for up to three hours as you take in the sights, sip a little wine and partake in gourmet snacks.

FLEUR DE LIS

While enjoying the Spa’s amenities, make time for an indulgent and healthy brunch at the spa’s mindful dining experience overlooking the lake. From fresh fruit and French toast to colorful salads and decadent desserts, the menu and the atmosphere at Fleur de Lis are sure to please.

TOP TIP: LE SOLEIL

Spend a sunny day at the resort’s poolside bar and enjoy fresh cocktails and delicious treats by the crystal blue water.

THE SPA

Seeking a bit of serenity? The Spa at Chateau Elan is a veritable haven for wellness, selfcare and relaxation. You and your guests can partake in luxury spa treatments, enjoy a fitness class, take a dip in the pool, breathe deeply in the eucalyptus steam room or sweat it out in the sauna. As a spa guest, you will feel a total escape from the day-to-day, as every detail is meticulously well-intentioned with compassion, restoration and wellness in mind.

AFTERNOON TEA

Set inside the gorgeous glass-topped atrium, Chateau Elan’s Afternoon Tea service features savory sandwiches, handcrafted sweet pastries and plenty of loose-leaf tea.

RECOMMENDED ACCOMMODATIONS: Spa Suite, Golf Villa or adjoining guestrooms at the Inn

Guys on the Green

Golfing in the South doesn’t get more iconic than the links at Chateau Elan. With three unique courses comprising 45 holes of championship golfing, you will need an entire weekend to master them all.

CHATEAU COURSE

Enjoy this 7,030-yard, Par 71-course featuring contoured fairways, three lakes, two meandering streams and 87 bunkers.

WOODLANDS COURSE

Perhaps the most picturesque of Chateau Elan’s courses, this stunning 6,735-yard, Par 72 course has many elevation changes, offering views of sparkling lakes and beautifully manicured greens.

EXECUTIVE COURSE

For a shorter, walkable golfing experience, this 9-hole, Par 3 course includes beautifully landscaped holes, strategically placed bunkers and small bent grass greens.

TOP TIP: PICKLEBALL & TENNIS

If your competitive side is still seeking more, reserve a court for a bit more sporting fun.

SARAZEN’S BAR & GRILLE

To satisfy your hunger after a round of golf, this casual dining spot offers views of the course, elevated bar fare and delicious cocktails for a perfect lunch.

LOUIS’ HOUSE OF BOURBON

RECOMMENDED

Surround yourself with a modern speakeasy ambiance while you lounge in sumptuous leather and enjoy an immersive bourbon experience. With Southern gastropub-inspired dishes, this lounge offers a comfortable and relaxing end to a day full of excitement.

Golf Villa

Itinerary of Indulgence

For a group looking to escape and indulge in one-of-akind experiences, Chateau Elan boasts an abundance of luxury, lavishness and opulence to delight all of your senses. With so many options for extravagance, you and your guests can forgo reality for a few perfect days.

PREMIUM WINE TASTING

Wine lovers are invited to discover the history and purpose behind each wine. Guests will select seven delicious 1.5-ounce pours from any Chateau Elan wine collection, including the limited-release Fingerprint Collection, reds, whites, blends and sparkling wines.

CUSTOM CLASSES

Choose from home cooking courses with seasonal menus to master, cocktail crafting lessons and boardbuilding charcuterie tips in one of the professionally led classes available during your stay.

MARC RESTAURANT

With a Southern-inspired steakhouse menu that rotates seasonally and an upscale ambiance, Marc is the spot for a delicious culinary evening. From starters to desserts, these dishes are simply inspired.

TOP TIP: SUNSET STARGAZING

Observe the wonders of the night sky through professional telescopes alongside Chateau Elan’s stargazing expert, who is ready to assist you in your outer space exploration.

FIRESIDE S’MORES

In the mood for a warm marshmallow covered in melting chocolate and squished between two crisply sweet crackers? Purchase a s’mores kit from Le Petit Cafe and gather around one of the three firepits on the resort property for some ooey-gooey goodness.

RECOMMENDED ACCOMMODATIONS: Spa Suite or Deluxe King Corner Suite at the Inn

Uncork to Unwind

It’s okay to need a little break from real life. Push the ultimate pause button, give yourself some time and space to rest and reconnect with a loved one and take as many deep breaths as you need. Enjoy slower-paced amenities, take all the time you need and find your ultimate reset.

LE PETIT CAFE

Savor a slow morning with a freshly brewed cuppa and scrumptious pastry on the patio of this quaint cafe. No rush, no schedule, just a little peace.

THE SPA

Self-care meets luxury at the Spa, where solace and serenity reign. Schedule a few treatments, like a fullbody massage and exfoliation, and soak in the spa whirlpool as you while away the hours in bliss.

PICNIC D’CHATEAU

Grab a blanket and enjoy a relaxing meal surrounded by nature and fresh air. Picnic baskets come with options like artisanal cheeses, cured meats, sandwiches, fruits, sweets and your choice of Chateau Elan wine.

TOP TIP: BORDEAUX TASTING ROOM

Step into a beautifully styled tasting room featuring unique flights to choose from: The Fingerprint Flight, Sweet Samples, Sparkling Flight and Classic Flight. Enjoy fine tapas as you sip away your stress.

VERSAILLES

Indulge in a delicious lunch beneath the glass atrium, where comfortable seating and plenty of space abound. This is the perfect space to eat a delicious meal, take in the beautiful natural light around you and simply be present.

RECOMMENDED ACCOMMODATIONS: Guestroom at the Inn

Ties that Bind THE

There’s nothing more romantic than a love story where two people happen to cross paths one day, changing their lives from that point on to be forever intertwined. Whether you consider it a coincidence or fate, the power of love often leads to a lifelong connection between lovers and their families. This “Romeo and Juliet” type of plot may seem like it's only for the movies but unbeknownst to many Braselton residents, the foundations of Braselton and Hoschton were connected by the love of two locals. In fact, many generations of Braselton and Hoschton families found themselves subject to the power of love showing how deep these ties bind the two towns.

Many great love stories begin when a man meets a woman. For this story, it was when William Harrison Braselton met Susan Frances Hosch. If those last names seem familiar, it’s no coincidence—they belonged to two of the most storied families in the region, the Braseltons and the Hosches, whose legacies were destined to intertwine, creating ties that would forever bind their futures and their families together.

The details of their first meeting have been lost to time, but what remains is the story of the love that followed. Harrison and Susan were married on December 11, 1867, in the warmth of her parents’ home surrounded by

family and joined by a local preacher. The couple vowed their lives to one another standing before the fireplace, marking the moment when two families—and their histories—became forever tied together.

After the wedding, Harrison and Susan made their home on the Hosch family plantation. Together, they worked the land, built a life and started their family. But their journey didn’t end there. Nearly nine years later, the couple took a leap of faith, purchasing nearly 800 acres near Susan’s childhood home. Just days before their ninth wedding anniversary, they moved into a small log cabin on the property—a simple beginning to what would become a

lasting legacy. And unbeknownst to the couple, their new home would lay the foundation for a town that would forever bear their name.

As they deepened their love through the birth of three sons and two daughters, the Braselton family grew to embody the values of resilience, unity and hard work. Susan was the epitome of the perfect Southern lady—graceful and nurturing, she devoted herself to her children, fostering their success and ensuring their home was a place of love and stability. Harrison, known for his tireless work ethic, instilled in his children the importance of diligence and perseverance, leaving a lasting mark on their character and future.

William Harrison Braselton and Susan Hosch Braselton

But as with any good love story, tragedy struck when Harrison died in 1896 at the age of 61. His passing left a profound void in the tight-knit family, a loss felt deeply by all who knew him. Yet, his legacy lived on through his children. His three sons, John Oliver, Green and William Henry, who had already forged a partnership operating a general store that young John had started when he was only 9 years old, stepped up to manage the family’s farming business as well. All the Braselton children embodying their father's principles of hard work and determination contributed to the family's success with their own strengths and dedication.

The brothers’ store would find its fourth and final home across the

road from the family home in 1904. With additions added in 1910, this massive, beautiful brick building became a one-stop department store for anything locals needed ranging from toys, clothing, groceries, building supplies, furniture and more. This iconic store building still resides in the heart of Braselton and represents the product of Harrison and Susan’s love for one another.

Their story is more than a tale of romance; as it would turn out, it would be the beginning of a community. The love they shared not only tied two families together but also laid the groundwork for a future that continues to thrive today.

Now, the intertwining of the Braselton and Hosch families doesn’t stop with Harrison and Susan. In a twist of fate, just a few years after their marriage, Harrison’s younger sister, Angeline Victoria Braselton, and Susan’s oldest brother, William Greene Bartholomew Hosch, also joined their lives in matrimony. While the details of their meeting are unclear, it’s easy to imagine their paths crossing through their siblings’ union.

William and Angeline began their marital journey on August 22, 1872, at the Mountain View Hotel in Gainesville. Angeline’s own words offer a glimpse into their special day. She described how they waited in a room near the parlor for family to arrive and, once gathered, “marched into the front room for the ceremony.” Though she didn’t elaborate on the vows exchanged, her recollection of the celebration captures its warmth and joy as family members spent the evening chatting and sharing in their happiness until bedtime. The following day, the newlyweds traveled to Grandma Hosch’s house at the old Hosch homestead, where they spent two weeks helping with chores like peeling peaches—a simple but heartwarming beginning to their life together.

In 1865, prior to his union with Miss Braselton, William and his brothers, Russell and John, had laid the groundwork for the town of Hoschton by building the first general store in the area. It sat at the crossroads where the Allen Clinic and Hospital still stands today. Their vision for a town wouldn’t come to fruition until 1880,

Angeline Braselton

when they surveyed their land and put lots up for sale. They donated land for a town square, streets, railroad right of way, a church, school, men’s lodge and cemetery to ensure its place in history.

Later, William would relocate his family to Gainesville where he operated several different businesses. In 1901, William and son John formed a wholesale dry goods and notions business known as Hosch Brothers Company. They constructed a large building off the square in Gainesville where all six sons would work.

They say the power of love can bring communities together, and in the case of the Braselton and Hosch families, this couldn’t be truer. From the marriage of William Harrison Braselton and Susan Frances Hosch to the union of Angeline Braselton and William G. B. Hosch, their love forged a bond that forever connected their families.

Today, the intertwined legacies of these two families live on in the neighboring towns of Braselton and Hoschton—two communities linked by history, heritage and the enduring power of love.

Another BraseltonHosch Marriage

The Hosch and Braselton family love story continues through William Harrison Braselton and Susan Frances Hosch’s nephew and little sister, connecting the two sides yet again. Harrison’s older sister, Hannah Green Braselton, found the man of her dreams by the name of William Canning and the pair got married on January 9, 1848 when she was 18. Within the same year of their marriage, the happy couple welcomed their first child, a son named John Patrick Canning born on December 10. Ten years later, Susan Hosch’s youngest sister, Lucinda Rosella Hosch, was born with both parties completely unaware that fate would lead them together. It’s unknown as to when exactly John and Lucinda met and fell in love, but it’s believed that they were married in 1876, the same year that William and Susan moved into the house that is now known as the John Oliver Braselton home. The bonds of love became woven between the two families yet again through John and Lucinda Canning.

Green Braselton Home

Green and May Braselton

A Moment in Time: The 1934 wedding of Rosalyn Braselton, daughter of Green and May Braselton, and Dr. Charles Gillespie, celebrated at the bride’s family home.

A Short (But Super Sweet ) Getaway

Friday, 10:31 a.m.

MOM! You are not going to believe this! Ethan just sent me a beautiful bouquet with a note that read, “Pack your bags! I’m whisking you away for a romantic weekend at Chateau Elan!” I’m SO EXCITED!!

I’m excited FOR you! What a wonderful way to celebrate the three-year anniversary of your first date. I’m telling you, that boy is a keeper!

It’s going to be so hard to stay focused at work. I’m already planning in my head what outfits to pack!

This occasion may call for a NEW outfit. Just emailed you a Braselton Buy Local eGift card you can use in town!

Thanks!! You’re the best!

Friday, 4:31 p.m.

Just checked in! This place is GORGEOUS! Check out our room! I’m so impressed with how Ethan has everything planned out this weekend. We’re about to tour and enjoy a tasting at the winery. We’re having dinner tonight at the resort’s “upscale chophouse” – Marc Restaurant, followed by drinks at Louis’ House of Bourbon!!! Look at us, being fancy!

I’m so happy for you, baby! Hope you have SO MUCH FUN!! Love you!

Love you MORE!

Mom

Mom

Friday, 6:02 p.m.

This place is SO COOL

.... and yummy!

Cheers!

Friday, 7:48 p.m.

Woman. I have NO IDEA how I will eat all this and be awake for our spa date at 9 a.m.!

I am beyond jealous!

Friday, 10:21 p.m.

Are you still up? LOL! Nightcap before bedtime!

Still up but headed to bed soon. I’m so glad you’re having fun, Sam! Sweet dreams!

Saturday, 8:30 a.m.

This is your wake-up call!! Don’t miss your spa appointment! I understand Chateau Elan’s is one of the best in North Georgia.

Mom

We just finished the BEST BREAKFAST BUFFET and are headed to the spa now! Afterwards, we’re going to explore Downtown Braselton. Word from the Chateau Elan front desk says they’re having an “ART-tiques Vintage Market” today. I’ll buy you a souvenir!

Saturday, 11:23 a.m.

I am walking on air, Mom. That massage was LIFE-CHANGING! Ethan really went all out and booked the Di-vine Duo. We enjoyed a couples massage for over an hour, followed by a “wine-infused” bath. Amazing! I can’t wait to take you here –maybe for your birthday next month???

You know me! I’m always down for a girls’ day out!!

Gotta run! We’re catching this darling little trolley to go downtown!

Saturday, 12:46 p.m.

How CUTE is this? I could totally live here! I’m definitely buying you a souvenir!

Saturday, 5:23 p.m.

Just got back to the room! I took your advice and bought a new outfit for dinner tonight at this adorable little shop downtown called Naked South Boutique. How fun is that name?

And how gorgeous is this dress?

Thank you to Naked South Boutique for providing clothing for our girl, Sam!

I love the downtown area, so we’re definitely going to need to drop by there when I bring you to Braselton for your birthday. So many great little eateries and antique shops. Now to change for dinner and hop back on the trolley for reservations at Cotton Calf Kitchen –yummmmmm! I’m so hungry – I’ve only had the MOST AMAZING cookie from a bakery called Sugar n' Proof since breakfast.

SO GORGEOUS!! You’ll look stunning in that dress. Have a wonderful dinner!

Saturday, 7:38 p.m.

AWWW! Happy Anniversary, kiddos! Love you both!

Sunday, 10:02 a.m.

Good morning, Mom! I’m so sorry I didn’t text you back last night. What a whirlwind! There was an outdoor movie on the Town Green when we walked out of dinner. They were showing Barbie – one of my faves! Then someone sitting next to us told us about this little ax-throwing place on the other side of town called Axe Master, so you know we had to go! I was NOT dressed appropriately for it AT ALL, but we had a blast. Braselton is honestly such a great place with so many nice people. I could totally see us living here one day… if Ethan ever proposes

Be patient. That boy loves you to pieces. What is on the agenda for the last day of your short but sweet getaway?

I honestly don’t know. He just told me to dress cute and meet him at the vineyard.

YOU ARE SO SNEAKY!! I can’t believe you knew and managed to keep it a secret. You’re TERRIBLE at keeping secrets! I am beyond excited and can’t think of a better way to kick off this engagement than with you, Dad, and all our friends in this cute Wine Bungalow at Chateau Elan! E+S4EVER!

Happy Anniversary to us!

SWEET

FAST FACT:

Michelin became the first-ever entitlement partner of Road Atlanta in 2019. The Michelin Tower, which debuted at the 2019 Motul Petit Le Mans, houses the exclusive Podium Club, 10 hospitality suites, a dedicated floor for the media center, kitchens, timing and scoring and race control and a rooftop deck. It is available for private events.

EXPLORE THE EPICENTER OF CAR CULTURE IN GEORGIA

Motorsports history runs deep in Braselton, home to one of the most iconic road courses in the United States: Michelin Raceway Road Atlanta. This legendary 2.54-mile, 12-turn natural terrain track has been a staple in the racing community since its inception in 1970.

On 1,000 acres of picturesque rolling hills, Michelin Raceway Road Atlanta is as beautiful as it is challenging. The natural terrain adds to the track’s aesthetic appeal and plays a crucial role in the racing dynamics. The elevation changes and sweeping curves provide a unique racing experience that is both exhilarating and demanding.

Throughout the year, Michelin Raceway Road Atlanta hosts various major racing events catering to

motorsports fans. Whether you’re a motorsports enthusiast or just looking for a thrilling experience, this track offers something for everyone.

There is a revolving door of “sweet rides” on any given weekend at Michelin Raceway Road Atlanta.

“Casual and diehard motorsports fans might disagree on which sweet rides are the sweetest, but I believe that everyone that steps foot on our property can find something throughout the year that really grabs their interest,” said Kelsi Miller, marketing and public relations director of Michelin Raceway Road Atlanta.

Motorsports enthusiasts can get a hands-on experience at another racing facility just across Highway 53 from Michelin Raceway Road Atlanta. Lanier Raceway is a 0.375-mile oval track that opened in 1982 and has gone through many iterations over the years. It is now owned by Caffeine and Octane, an Atlantabased automotive company that produces weekly events at the track, including drifting, karting, autocross, car shows, concerts, outdoor movies and festivals.

Another popular event for car lovers is the annual “Cars of Chateau,” featuring over 200 rare import and domestic cars. A portion of all proceeds benefits the Chateau Elan Military Support Foundation, a nonprofit organization that assists North Georgia veterans and active military and their families in need.

FAN TIP:

Kids 12 and under are always free (with a paying adult) at Michelin Raceway Road Atlanta spectator events. Children 8 and under are free at Caffeine and Octane Lanier Raceway events. Camping is available at both facilities for most weekend-long events.

TA 2 competitors enter Turn 1 at the famed 2.54-mile Michelin

AMERICAN MUSCLE

TRANS AM SERIES

TRANS AM 101

Four classes of Mustangs, Camaros, Challengers and Corvettes compete in “America’s Road Racing Series.” The Trans Am Series race is a 100-mile sprint that highlights driver talent and the raw power of these classic American workhorses.

CATCH THE ACTION

Trans Am is just one of the series that race fans enjoy at the Road Atlanta SpeedTour each spring at Michelin Raceway Road Atlanta. The Sportscar Vintage Racing Association, one of

the largest and oldest organizations in the United States, hosts sprint and endurance races for its Vintage Series. Late-model Porsche and Ferrari drivers compete in the International GT North American racing series. The latest and greatest cars from Radical, Ligier, Revolution and Wolf compete in the Prototype Sprint Series Association. Paddock areas and garages are open to the public.

First-time visitors should take advantage of the infield parking and camping options to stay close to the action. Popular spots around the track include the spectator hill and the paddock area, where fans can get up close to the cars and drivers. Remember to explore the beautiful natural surroundings and enjoy the park-like atmosphere of the facility.

Raceway Road Atlanta circuit.

FAN TIP:

This Acura ARX-06 captured the Grand Touring Prototype (GTP) overall win in the 2023 IMSA WeatherTech SportsCar Championship season finale at Motul Petit Le Mans.

IMSA WEATHERTECH SPORTSCAR CHAMPIOSHIP

IMSA 101

FAST FACT: CUTTING EDGE

The International Motor Sports Association (IMSA) WeatherTech SportsCar Championship includes two types of cars: Prototypes, which highlight cutting-edge automotive technology and are purpose-built for racing, and GT cars, which are derived from production models designed for the road. These vehicle types comprise the championship’s five classes: Grand Touring Prototype (GTP), Le Mans Prototype 2 (LMP2), Le Mans Prototype 3 (LMP3), GT Daytona Pro (GTD PRO) and GT Daytona (GTD).

CATCH THE ACTION

The largest annual international sporting event in Georgia, Motul Petit Le Mans, is held each fall at Michelin Raceway Road Atlanta. Four days of races culminate in a 10-hour endurance battle of professional sports cars, including prototypes. It’s the American version of France’s 24 Heures du Mans (24 Hours of Le Mans), the oldest endurance race in the world. Paddock areas and garages are open to the public.

The 2024 Motul Petit Le Mans was the 27th annual event. The first 16 editions were 1,000 miles or 10 hours, whichever came first. However, the race always ended before the 10-hour time limit. Beginning in 2014, the race became 10 hours, regardless of distance.

Formula DRIFT competitors make use of the Turn 10 keyhole at Michelin Raceway to put on a tire-smoking show for fans.

SMOKIN’ HOT

FORMULA DRIFT

FORMULA DRIFT 101

Unlike a traditional race, drifting is not about who crosses the finish line first. Three judges rate a driver’s speed, car control, angle and style while “drifting” around a predetermined track. With smoke and rubber flying, it’s impressive and fun to watch! Under a new merit-based qualifying format, driver match-ups are based on event standings and seeding brackets.

CATCH THE ACTION

Drift King Atlanta is held each spring at Michelin Raceway Road Atlanta. Three days of unparalleled on- and off-track entertainment make this a must-see event for car enthusiasts in Georgia. Fans can peruse the paddock, collect driver autographs and experience the excitement of the main event.

For beginners, Friday Night Drift at Lanier Speedway offers beginnerfriendly track time for drivers of all skill levels to practice their skills.

FAST FACT:

Michelin Raceway Road

Atlanta was the birthplace of Formula DRIFT in 2004, shortly after Turn 10 was paved. Over 200 events have been held at eight tracks around the country, and the series is now headquartered in Long Beach, California.

FAST FACT:

Special Events Braselton is Lovin’

The historic Green Braselton home, a cherished landmark in Braselton, has entered a new chapter in its storied existence. Once the bustling residence of Green and May Braselton, this beautiful property is now poised to become the premier event venue of Main Street Occasions Braselton, thanks to an exciting new partnership between Lovin Florist and Memorial Park Funeral Home, which also occupies the space.

“This historic home holds so many wonderful memories and has been the site of many marriages. We are grateful to see this historic property preserved and protected and for people to continue to enjoy life’s special occasions here for many more years to come,” said Amy Pinnell, Community Development Director for the Town of Braselton.

A Landmark of Southern Charm

Since 1918, the magnificent front porch of the Green Braselton home has been a beacon for passersby on downtown’s main thoroughfare, Green Street/Highway 53. The Colonial Revival-style house is an example of classic Southern elegance, featuring a sprawling 6,000-square-foot ballroom, a private garden and a quaint chapel. These unique elements make it an ideal setting for quintessential Southern events, especially weddings. Brides have been posing on that front porch since 2000, when the family home was transformed into a special occasion venue. Now, with the expertise of Lovin Florist, the site is set to offer even more to its visitors.

“The gorgeous historic architecture needed to have fresh life brought back to it,” Lovin Florist owner Brandon Neisler said. “Shane Presgraves and staff from Memorial Park Braselton played an integral part in building this relationship.”

One of the key features of the venue is its versatility. The ballroom, garden and chapel offer a range of options for different types of events, from intimate gatherings to grand celebrations. The ballroom’s spaciousness makes it perfect for large receptions, while the private garden provides a serene backdrop for outdoor ceremonies. The chapel adds a touch of historical charm, ideal for couples seeking a traditional setting for their vows.

Adding Some Lovin

Lovin Florist, a premier local florist and experienced event consultant since 1960, will manage and coordinate special events in the space. Known for their exceptional floral designs and attention to detail, Lovin Florist is set to enhance the venue’s appeal by offering bespoke wedding planning services. Their involvement ensures that every event held at Main Street Occasions will be beautifully orchestrated and memorable.

“We help add all the personal touches, starting with the shell of the space and transforming it to make any occasion as special and unique as the client by adding the details necessary to bring it to life!” Neisler said.

Community Impact

The transformation of the Green Braselton home into a premier event venue is not just a win for prospective

brides and grooms but also a significant boost for the local community. The venue will attract visitors from surrounding areas, bringing business to local vendors and restaurants. Events held at the Green Braselton home will create opportunities for collaboration among local businesses, fostering a sense of community and mutual support.

“We have a carefully curated list of high-quality vendors—everything from photographers, event planners, bakers, caterers, photo booths and much more,” Neisler said. “We pride ourselves in offering vendors who are residents from here in Braselton.”

Looking Ahead

As the Green Braselton home begins this new chapter, it is a testament to the importance of preserving historical landmarks while adapting them for contemporary use. Main Street Occasions is more than just a venue; it is a piece of Braselton’s history, lovingly maintained and celebrated. With its unique charm and the expertise of Lovin Florist and Memorial Park, it promises to be a premier destination for weddings and special events, carrying forward the legacy of Green and May Braselton into the future.

Main Street Occasions is located at 5257 Hwy 53, Braselton, GA 30517. Contact them by phone at (678) 975-7584 for inquiries.

Memorial Park Funeral Home 5257 Hwy 53, Braselton (706) 622-8000

Lovin Florist Braselton 2095 Hwy 211, Ste 7A, Braselton, GA 30517 (678) 975-7583 weddingsandevents@lovinflorist.com lovinflorist.com

Other Venues We Love

Braselton Civic Center

Opened in 2022, this scalable event space offers charm and convenience located in the heart of Downtown Braselton. This modern facility boasts ample room for conferences, trade shows and community gatherings. With its flexible layout and capacity, the Civic Center can accommodate events of various sizes, from intimate meetings to large-scale celebrations. Modern amenities, indoor and outdoor spaces and a welcoming atmosphere make it a popular choice for both corporate and social functions.

Max Capacity: 1,200

Contact: 706-654-1944, braseltonciviccenter.net

27 E. Lake Dr

Chateau Elan Winery and Resort

Indulge in luxury at Chateau Elan Winery and Resort, a premier destination for unforgettable events. This stunning property offers a picturesque setting for weddings, corporate retreats and lavish celebrations. From elegant ballrooms to outdoor terraces overlooking vineyards, the resort provides a captivating backdrop for any occasion and world-class accommodations for guests.

Max Capacity: 2,500

Contact: 678-425-0900, chateauelan.com

100 Rue Charlemagne Dr

SPEC Event Center

This brand-new facility is fully adaptable for unique, small gatherings. This space offers a clean canvas for customization and assistance with event planning. Modern amenities and a touch of sophistication make it a standout choice for weddings, corporate meetings and social events.

Max Capacity: 85

Contact: 706-572-5385, specatl.com

7421 Spout Springs Rd Ste 111

The Venue at Friendship Springs

The Venue at Friendship Springs is a versatile space accommodating various events. From conferences and trade shows to weddings and concerts, this multi-purpose facility offers flexibility and modern amenities. Its spacious layout and convenient location make it a popular choice for both corporate and social functions. The Venue at Friendship Springs provides a neutral backdrop that can be transformed to match any event theme or style.

Max Capacity: 600

Contact: 678-671-9314, thevenueatfriendshipsprings.com

7340 Friendship Springs Blvd

EVENTS Braselton 2025

02 FEBRUARY

CHOCOLATE WALK

Tickets will generally go on sale around Christmas for this early February event when Downtown treats you while you shop. Walkers stroll through downtown shops collecting a sweet treat at each participating location.

FARMERS MARKET

A radish-ing good time.

WINTER ART-TIQUES

VINTAGE MARKET

When art and antiques collide to create a fun winter shopping experience featuring handcrafted items and Old World treasures.

03

Learn more about all of our events at explorebraselton.com.

04 MARCH APRIL

BRASELTON ANTIQUE AND ARTISAN FESTIVAL

PADDY’S DAY PATHFEST PARADE AND QUEST

Life is good on the LifePath. This one-of-a-kind St. Patrick’s Day celebration starts off with a zany golf cart parade along the Highway 211 corridor then has teams scurrying around the area on a wild scavenger hunt. Highest point winners drive off with the pot of gold prize package.

FARMERS MARKET Kale yeah!

Join hundreds of vendors and 25,000 attendees for three days of shopping during the semi-annual Braselton Antique & Artisan Festival in Downtown Braselton hosted by Countryside Antiques. Dealers from all over the metro area and surrounding states bring their best to Braselton for this popular festival every year during the fourth weekend of April and October.

FARMERS MARKET

Lettuce entertain you!

05 MAY

TOAST TO BRASELTON

Always a fun night when the Downtown Development Authority holds its main fundraising event for the year. The theme for the party changes every year, but good food and good times are always consistent.

DRIFT ATLANTA

Road Atlanta has cornered the market on drift racing excitement. This full throttle event is more than smoke and mirrors and you won’t want to miss it.

MOVIE UNDER THE STARS ON THE TOWN GREEN

Get ready for a night of familyfun on the big lawn for a movie screening under the stars. The movie starts once it gets dark!

06

BRASELTON WEST WINE HOP

All aboard as the Trolley takes wine sippers around Braselton West. The Wine Hop is a great way to discover new businesses in Braselton West and enjoy some wine samples and food bites all in the same night. Look for tickets to go on sale in May.

07 JUNE

FARMERS MARKET

It’s thyme to fill those shopping bags!

SUMMER ART-TIQUES

VINTAGE MARKET

Summer is hot but the deals are even hotter! Join the fun for a sizzling summer arts, antiques and treasures festival.

MOVIE UNDER THE STARS ON THE TOWN GREEN

One of the best ways to enjoy a long summer night! Once it gets dark out, join us for a family movie night on the big lawn.

FARMERS MARKET

Orange you glad to be here?

JULY

4TH OF JULY FESTIVAL, PARADE AND FIREWORKS

Held every year on the Fourth of July. Come celebrate America on the Town Green in Downtown Braselton. Music, food and fun.

MOVIE UNDER THE STARS ON THE TOWN GREEN

Movies start when it gets dark. Join us on the big lawn for a family movie night with neighbors and friends.

FARMERS MARKET

The farmers market is one in a melon!

CONNECT WAYS TO

08

09 AUGUST

SEPTEMBER

WERA MOTORCYCLE RACING

The fastest form of competition on two wheels. Super exciting race action happening this month.

DOWNTOWN WINE WALK

If wine tasting is your sport then the Downtown Wine Walk is for you. Sip, stroll, shop and enjoy the evening in Historic Downtown Braselton.

SUMMER ART-TIQUES VINTAGE MARKET

Another sizzling summer shopping festival, held the third weekend of the month. The multi-day market opens on Friday and runs through Sunday.

ARTRAGEOUS & ART SQUARED

A juried art festival and live paint project, this festival will feature 50 artists showcasing their best works in various mediums. All while commissioned muralists will be live painting one side of a giant 8-foot cube that will later be displayed about town.

FARMERS MARKET

We’ve bean hoping you’d stop by!

POOCHES IN THE PARK

All tails will be wagging when Braselton welcomes the entire pack to Downtown Braselton for two family fun days. Plan to sit, stay and play a while. Dixie Dock Dogs splash down with world class competitive distance-jumping.

BRASELTON BREW FEST

Come for the beer, stay for the fun as the Town Green, in the beautiful historic district of Braselton, is transformed into a beer garden overflowing with local craft brews. Ticket holders will delight in a tasting feast along with great food and live music.

FARMERS MARKET

There’s nothing cheesy about the farmers market!

10 OCTOBER

MEDIEVAL FAIRE

Fare thee well! Don’t miss this two-day, one-of-a-kind entertaining, educational and engaging event on the Braselton Town Green.

BRASELTON ANTIQUE & ARTISAN FESTIVAL

Join hundreds of vendors and 25,000 attendees for multiple days of shopping during the semi-annual Braselton Antique & Artisan Festival in Downtown Braselton hosted by Countryside Antiques. Dealers from all over the metro area and surrounding states bring their best to Braselton for this popular festival every year during the fourth weekend of April and October.

MOTUL PETIT LE MANS

Experience life in the fast lane. The world comes together for the ultimate sports car endurance race. The 10hour race at famed Michelin Raceway Road Atlanta provides a unique fan experience right in Braselton’s backyard.

HALLOWEEN PATHPARADE AND CARNIVAL

Join us for a spooktacularly festive Halloween PathParade AND a carnival party on the Braselton LifePath! If you’ve got it, haunt it; decorated golf carts and costumes encouraged!

11

NOVEMBER

BONBON TRAIL

Holiday shopping, leading you to the sweetest holiday gifts and treats in Braselton. The Bonbon Trail is your holiday shopping guide. Each business on the trail has delightful gifts to surprise your loved ones. Shop the trail, complete the form and be entered to win a prize! By shopping at small businesses, you’ll discover unique items, avoid crowds and support the local community.

CELEBRATE THE HOLIDAYS IN BRASELTON

Santa! We know him! And he’ll be making a special appearance at the annual parade, always held on the third Saturday in November. After the parade, enjoy the holiday marketplace shopping experience, food trucks and entertainment. Conclude the day with the traditional Lighting of the Tree Ceremony on the Town Green.

CHATEAU ELAN CULINARY & WINE CLASSIC

A celebration of exquisite wines, gourmet food and lively entertainment set against the picturesque backdrop of the stunning Chateau Elan Winery & Resort.

12

DECEMBER

CRAVIN’ BACON WALK

Love bacon? Downtown has the cure. A fun shopping, walking and exploring event where you’ll get your fill of baconinspired treats. Upgrade tickets to the VIP (very important pigs) and receive access to secret bourbon tasting rooms.

HOLIDAY LIGHTS TROLLEY TOURS

Take a jolly ride on the Braselton Trolley to see the best Christmas lights in town. The town offers ticketed tours and group rentals throughout the month of December. Brush up on your holiday tunes, so you can sing along!

DOWNTOWN HOLIDAY CONCERT & COOKIE CRAWL

FARMERS MARKET

Be a peach and shop local!

FARMERS MARKET

A berry large selection of items!

Kick off the holiday season with an enchanting afternoon of music and merriment. Join in the fun of a heartwarming holiday concert featuring the North Georgia Wind playing at the Civic Center followed by a delightful Cookie Crawl through downtown. Stroll along Braselton’s charming streets for festive tunes, sweet treats and holiday cheer!

BUSINESS LISTINGS

As much a part of our town as the people who call Braselton “home,” our business community is rich, robust and diverse. From antiques and boutiques to beauty and bottle shops and everything in between, there’s a reason we encourage our residents and guests to buy local, be local, because it’s Better in Braselton!

Salons & Spas

Premier Image Salon

2310 Thompson Mill Rd (770) 965-86600

Artistic Expression Hair Salon

9924 Davis St, Ste 6 (706) 824-0224

B-Tan

2095 Hwy 211 NW, Ste 6E (770) 867-9996

Bella Mia Salon & Bar

7338 Spout Springs Rd, Ste 16 (770) 965-5090

BRIO Med Spa

7419 Spout Springs Rd, Ste 102 (678) 717-9142

Braselton Barber Shop

50 Henry St (706) 824-0233

Braselton Family Salon

50 Brassie Ln (404) 314-9002

Cache’ Salon

6323 Grand Hickory Dr, Ste 200 (770) 965-6560

Citi Nails

6072 Hwy 53, Ste F (706) 658-2890

CP Skin and Beauty

2353 Thompson Mill Rd (678) 779-9145

Diva’s Nail-Spa

7380 Spout Springs Rd, Ste 240 (770) 967-6639

Duncan Corners Nails

7421 Spout Springs Rd, Ste C102 (770) 965-5110

Eden Foot & Body Massage House and Day Spa

5765 Old Winder Hwy (470) 606-8188

Family Foot and Body Massage

7380 Spout Springs Rd, Ste 250 (678) 960-4089

Fashion Nails

7330 Spout Springs Rd, Ste 11C (770) 965-2258

Frenchies Modern Nail Care

6323 Grand Hickory Dr, Ste 200E (770) 965-7562

GA Nails & Spa

6323 Grand Hickory Dr, Ste 200 (770) 965-7562

Get Foiled

935 Hwy 124, Ste 214 (770) 868-0910

Great Clips

2095 Hwy 211 NW, Ste 2E (678) 425-9899

Great Clips

7380 Spout Springs Rd, (770) 965-6966

Highway 53 Hair Salon

6072 Hwy 53 (706) 654-5759

K T Nails

7363 Spout Springs Rd (770) 965-1606

Lavish Nail Bar

2095 Hwy 211 NW, Ste 6B (770) 868-0222

Lum Aesthetics and Skincare

1239 Friendship Rd, Ste 400 (706) 621-7133

Massage Envy

7338 Spout Springs Rd, Ste C12 (770) 965-8853

Matthew's & Co Salon

7375 Spout Springs Rd (770) 967-9333

Mimi’s Aesthetics

2095 Hwy 211, Ste 1C (470) 429-3611

Noire Nail Bar

5748 Old Winder Hwy (678) 960-4636

Platinum Salon

6342 Grand Hickory Dr, Ste 100 (770) 965-4552

Q Nails & Spa

2437 Hancock Dr, Ste 120 (678) 828-7189

Renegade Barber Shop

1929 Hwy 211, Ste 103 (470) 209-7490

Royale Nails Spa

7378 Friendship Springs Blvd, Ste F (678) 828-7236

Salon Anne Rose

2095 Hwy 211, Ste 1B (470) 429-3957

Salon Virago 5745 Old Winder Hwy (678) 960-4780

The Men’s Room

6750 Hwy 53, Ste 107 (706) 684-0371

The Spa at Chateau Elan

100 Haven Harbor Dr (678) 425-6064

Timeless Aesthetics of Atlanta

6323 Grand Hickory Dr, Ste 300B (470) 238-3967

TLC Skin

9924 Davis St, Ste 3 (239) 243-6003

USA Nails

5771 Old Winder Hwy (770) 965-8271

Xi Yin Body Massage

5745 Old Winder Hwy, Ste D (470) 778-2171

Antiques, Boutiques & Shopping

The 1904 Gallery

9924 Davis St, Ste 1 (601) 917-5397

A Flea An’Tique 10101 Davis St, Ste 100 (706) 654-2190

Big Peach Running Co.

7419 Spout Springs Rd (770) 967-9755

Countryside Antiques

115 Harrison St (706) 824-7204

Eclectics Consign and Design

7433 Spout Springs Rd, Ste 106 (770) 965-2400

Ferngully’s Garden at Braselton

84 Brassie Lane (678) 528-2977

House of Boykin Consignments

64 Brassie Lane (770) 568-2298

Image Boutique

7330 Spout Springs Rd, Ste A3 (770) 967-1300

Joy Company Market

56 Henry St (706) 499-8094

Lovin Florist 2095 Hwy 211, Ste 7A (678) 975-7584

My Gift Store

2353 Thompson Mill Rd, Ste 100-101 (678) 804-9125

My Gift Store - Downtown 9924 Davis St., Ste 1 (678) 804-9125

Naked South Boutique

9924 Davis St, Ste 4 (770) 835-4999

Outdoor Environments

68 Zion Church Rd (706) 658-2783

Pawn & Antique Exchange 6750 Hwy 53, Ste 106 (706) 684-0528

Simply Thompson Boutique

9924 Davis St, Ste 3 (770) 713-8834

Solus Mei Custom Jewelry

6323 Grand Hickory Dr, Ste 200C (470) 435-1002

Bottle Shops

Braselton Beverage

1929 Hwy 211 NW, Ste 104 (770) 307-1818

Cork & Keg

6750 Hwy 53, Ste 101 (706) 658-2491

Duncan Corners Bottle Shop 7437 Spout Springs Rd (770) 967-3341

Jax Super Store

2437 Hancock Dr (678) 828-7432

Liberty World Beverage

3700 Village Way (770) 307-0321

Crafts, Hobbies & Recreation

Axe Master Throwing

2345 Thompson Mill Rd, Ste 103 (770) 453-2900

Beadjoux Bead Store

6750 Hwy 53, Ste 103 (706) 658-0007

Big Peach Running Co. 7419 Spout Springs Rd (770) 967-9755

Georgia Frame Shop

3730 Village Way, Ste 140 (470) 429-3141

House of Clay

65 Frances St (770) 519-8900

Miniature Designs

372 Broadway Ave (770) 923-8500

Meeple Madness Game Shoppe

7400 Spout Springs Rd, Ste 103 (770) 965-1333

Pinspiration

7380 Spouts Springs Rd, Ste 150 (678) 630-3135

Trigger Time

7429 Spout Springs Rd, Ste 101 (770) 967-4444

Turning Pointe School of Dance

935 Hwy 124, Ste 204 (678) 648-7348

Pets/Vets

Animal Emergency Care of Braselton 2095 Hwy 211, Ste 2A (470) 209-7222

Annabelle’s Pet Grooming Salon & Boutique

1929 Hwy 211 NW (470) 429-3008

Best Friend Veterinary Hospital 1210 Tuscany Dr (770) 307-0903

Chateau Animal Hospital 2635 Old Winder Hwy (678) 960-4535

Friendship Springs Veterinary Care 7380 Spout Springs Rd, Ste 160 (770) 967-8387

In the Ruff Pet Stuff

7380 Spout Springs Rd, Ste 190 (678) 828-7648

Paisley’s Grooming

74 Lagree Duck Rd (678) 858-3954

Pawsatively Purrfect Pet Salon 7419 Spout Springs Rd, Ste 105 (770) 965-0192

Petsuites Braselton

2311 Sparta Way (678) 722-5124

The Puppy Pantry 2095 Hwy 211 (678) 963-5582

Specialty Foods

Cheese Boards and Thangs 9924 Davis St, Ste 5 (706) 521-9579

Great American Cookie/Marble Slab Creamery

6323 Grand Hickory Dr E, Ste 100 (470) 238-3845

Joy Company Market

56 Henry St (762) 425-3221

Juke N Jive Creamery

6342 Grand Hickory Dr, Ste 101 (470) 655-7986

Looking for a unique gift for that special someone?

Braselton’s Buy Local eGift Cards make the perfect gift for anyone who loves to support small businesses!

How it Works:

1. Purchase a gift card online;

2. Choose a recipient to receive via email or text message; 3. Your recipient can redeem the gift card at their favorite participating retailers, restaurants, services and entertainment merchants in town!

Your dollars stay local, and the recipient gets exactly what they want. With 30 participating locations, there is something for everyone in Braselton!

Scan here to learn more and purchase your eGift Card

Nutrition Depot

2095 Hwy 211 NW, Ste 6F (770) 868-1401

Old Mill Nutrition

7435 Spout Springs Rd, Ste. (770) 880-0623

Sugar n Proof Bakery

9924 Davis St, Ste 1 (678) 787-1282

The Vine Nutrition

2095 Hwy 211 (678) 900-6750

Wilkes Meat Market

7433 Spout Springs Rd, Ste 103 (770) 965-9600

Wellness/Workout

5 Rings Barbell

847 Hwy 124, Ste F (281) 382-5331

Anytime Fitness

5757 Old Winder Hwy (770) 967-7000

Braselton Fit Body Boot Camp

6323 Grand Hickory Dr, Ste 300E (706) 540-0692

Burn Boot Camp

7310 Spout Springs Rd, Ste B (678) 828-7048

Choe’s HapKiDo Martial Arts and Kickboxing

7380 Spout Springs Rd, Ste 230 (470) 202-8854

Crossfit Faded Glory

935 Hwy 124, Ste 404 (404) 268-4721

Gameday Men's Health

1239 Friendship Rd, Ste 300 (706) 249-1500

HOTWORX

1239 Friendship Rd, Ste 1239 (470) 606-2123

Integrated Health & Chiropractic 2345 Thompson Mill Rd, Ste 106 (770) 307-0968

Iron Wolf Academy

1247 Tuscany Dr, Ste D (770) 940-4680

Karate RX

935 Hwy 124, Ste 213 (470) 350-7704

PURE Chiropractic

2095 GA Hwy 211 NW, Ste 3A (678) 710-3011

Re4ormed by Dre

7380 Spout Springs Rd (404) 987-4041

Revolution Athletics

7400 Spout Springs Rd, Ste 101 (678) 960-4064

Spine Chiropractic and Wellness Center

7380 Spout Springs Rd, Ste 140 (770) 954-7244

Stretch Zone

6323 Grand Hickory Dr, Ste 100F (678) 804-9067

The Dojo

7421 Spout Springs Rd, Ste 106 (770) 965-0808

Underground Strength & Wellness

5767 Old Winder Hwy (678) 865-8399

Workout Anytime

7338 Spout Springs Rd (678) 960-4130

Yoga Culture

7435 Spout Springs Rd, Ste 106 (770) 405-9102

Event Centers

Braselton Civic Center

27 E Lake Dr (706) 654-3915

Chateau Elan Conference Center

100 Rue Charlemagne Dr (678) 425-6017

Main Street Occasions

5257 Hwy 53 (678) 975-7584

SPEC Event Center

7421 Spout Springs Rd, Ste 111 (706) 572-5385

The Venue at Friendship Springs

7340 Friendship Springs Blvd (678) 960-9637

Restaurants

Braselton West

Biba’s Italian Restaurant

7338 Spout Springs Rd (770) 965-0012

Cabo’s Mex-Grill

7367 Spout Springs Rd, Ste 150 (770) 965-0608

D’Villa’s Italian Pizzeria

7378 Friendship Springs Blvd, Ste H (678) 828-7800

El Centinela Mexican Restaurant

7380 Spout Springs Rd, Ste 170 (770) 967-0030

Johnny’s New York Style Pizza

7363 Spout Springs Rd (770) 965-0429

Marco’s Pizza

7380 Spout Springs Rd (678) 960-4315

Maynard’s at the Corner

7435 Spout Springs Rd, Ste 101 (770) 965-0313

Papa Jack’s Country Kitchen

2200 Sparta Way (770) 965-7007

Peking Garden 7338 Spout Springs Rd (770) 967-9926

Rachetti’s Café & Pizzeria

7437 Spout Springs Rd (470) 655-1515

Sushi Heeya

7380 Spout Springs Rd, Ste 430 (678) 902-1800

Taco’s Tacos 2437 Hancock Dr, Ste 130 (470) 350-2702

WNB Factory

7380 Spout Springs Rd, Ste 200 (706) 308-3486

Downtown

Braselton Brewing Company

9859 Davis St (706) 684-0686

Cork It Braselton

36 Frances St (229) 630-6311

Cotton Calf Kitchen

9924 Davis St, Ste 9 (706) 684-0410

The Galloping Galette

9924 Davis St, Ste 7 (706) 684-3080

Jack’s Local Station 108 Brassie Ln (706) 921-4192

La Hacienda

5391 Hwy 53, Ste 106 (706) 654-0070

Rebar

9924 Davis St, Ste 1 (470) 512-6261

2-1-1 Chateau Elan Parkway

China Garden

2095 Hwy 211, Ste 2D (770) 868-5597

Culver’s

2660 Old Winder Hwy (678) 828-7977

Diablo’s Grill

5769 Old Winder Hwy (678) 960-4660

Fleur de Lis at Chateau Elan Spa

100 Rue Charlemagne Dr (678) 425-6064 x41

Houndstooth Grill & Tavern

6323 Grand Hickory Dr, Ste 200A (770) 967-2225

JACK’S

1929 Hwy. 211, Ste 105 (770) 867-5225

Jack’s Public House

6332 Grand Hickory Dr (770) 967-8377

Juke N Jive Creamery

6342 Grand Hickory Dr, Ste 101 (470) 655-7986

LongHorn Steakhouse

2700 Old Winder Hwy (770)-965-8802

Marc at Chateau Elan Winery

100 Tour de France (678) 425-6916

Moe’s Southwest Grill

2620 Old Winder Hwy, Ste 500 (678) 804-6661

Monterrey Mexican Grill

5745 Old Winder Hwy, Ste A (770) 965-2541

Ninja Steak & Sushi

5753 Old Winder Hwy (770) 965-2292

Paddy’s Irish Pub

100 Tour De France (678) 425-6074

Sarazen’s Bar & Grille at Chateau Elan Golf Club

6060 Golf Club Dr (678) 425-6050

Sneaky Sancho’s Wings & Tacos 1975 Hwy 211 (770) 867-7710

Umami Tavern

6323 Grand Hickory Dr, Ste 300 (678) 828-9263

Versailles at Chateau Elan

100 Rue Charlemagne Dr (678) 425-0900 ext. 6181

Wayback Burgers

6323 Grand Hickory Dr, Ste 100B (470) 326-3589

53 North

Cracker Barrel

301 Exchange Way (706) 658-0009

El Centinela Mexican Restaurant

6072 Hwy 53 (706) 654-3772

Moonshiners Bar & Grill

6750 Hwy 53 (706) 684-0295

Stonewall’s BBQ

6072 Hwy 53 (706) 824-9990

Tea Garden

6072 Hwy 53, Ste D (706) 658-2428

The Roman Oven 6750 Hwy 53 (706) 921-4918

Hotels

Baymont Inn & Suites

2069 GA Hwy 211 (770) 988-6224

Best Western

303 Zion Church Rd (706) 654-3081

Country Inn and Suites 925 GA-124 (470) 403-2756

Hampton Inn at Chateau Elan 5159 Golf Club Dr (770) 307-0700

Holiday Inn Express

2958 Braselton Crossing Ln (770) 791-0007

Inn at Chateau Elan

100 Rue Charlemagne Dr (678) 425-0900

La Quinta Inn & Suites

200 Kaival Ln (706) 684-3266

Your gateway to discovering Braselton, whether you're here for a day or a lifetime.

The Mill at the historic Enterprise Roller Mill is your gateway to all things Braselton. Explore local attractions, find unique keepsakes and discover the town’s rich history through our museum. Whether you're here for a day or a lifetime, The Mill offers the perfect start to your Braselton adventure.

WELCOME CENTER

Plan your next Braselton adventure with the help of our knowledgeable staff and a copy of our destination guide.

MUSEUM

Travel back to the early 1900s and learn how bushels of wheat and corn were made into flour and cornmeal in this historic mill.

MARKET

Take a piece of Braselton wherever you go — shop our curated collection of souvenirs, gifts and accessories.

DOWNTOWN BRASELTON