ASEAN Corporate Investment Expo 2015
PROGRAM BOOK
The 1st ASEAN Public Relations Summit (APRS), The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM), The 1st ASEAN Corporate Investment Expo (ACIE) 2015,
The Future of ASEAN in Global Economic Community Batam, Indonesia, February 5 - 7th 2015 Initiated by:
In collaboration with:
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Table of Contents
Greeting from SPS 1 Greeting from APRN 2 Inspirational Message from Deputy Secretary General of ASEAN 3 Inspirational Message from Director General for ASEAN Cooperation
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Inspirational Message from Ambassador Republic of Indonesia to ASEAN
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Programs 6 APRS Speakers Profile 7 ASSOEM Speakers Profile 13 Rundown 16 About Serikat Perusahaan Pers (SPS)
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About Batam 21 Thanks to 22
Greeting from SPS ASEAN Economic Community will be established in 2015 and it is time for ASEAN region to converge in a new economic era, involving no less than 600 million people. The ASEAN market has become one of the important destinations for regional and global investors. One of the driving forces in ASEAN economy is State-Owned Enterprises (SOEs). In some ASEAN Member Countries, these State-Owned Enterprises play important roles in developing their country’s economy. A number of these State-Owned Enterprises implemented excellent corporate actions, not only in ASEAN and Asia, but also in Europe and America. In the ASEAN Economic Community era, their roles and actions would escalate substantially. The reinforced roles and corporate actions will be expected to drive the economic growth of ASEAN countries higher, which in time will increase the prosperity of the people in the region. SOEs in ASEAN region will increase their efforts to adjust to the new regional economic era’s market potentials, and will expand their corporate actions in ASEAN and global markets. These State-Owned Enterprises (SOEs) also need to improve their corporate competitiveness amongst SOEs, private, and multinational companies in ASEAN and beyond ASEAN. Furthermore, the Public Relations industry in ASEAN is projected to improve exponentially, along with the growth and dynamics of the corporations embarking on the new regional economic era. Every practitioner in the industry is deliberating and examining the changes that the future economic era brings to the industry, including the challenges as well as actions needed to improve the capacity of Public Relations practitioners in the region. In order to discover the outlook and analyses of the above-mentioned issues, Serikat Perusahaan Pers (SPS) Pusat or Indonesia News Publishers’ Association with more than 471 press company members in Indonesia, has the initiative to host three regional forums. These regional forums are The 1st ASEAN Summit for StateOwned Enterprises and Media (ASSOEM): The Future of ASEAN in Global Economic Community, The 1st ASEAN Public Relations Summit: The Future of Public Relations Profession in ASEAN Economic Community (APRS), and The 1st ASEAN Corporate Investment Expo (ACIE). And now, in Batam, Riau Islands, Indonesia, we are very happy to welcome all of You to join at these event, from 5 to 7 February 2015. Enjoy Batam, and found our hospitality here. Thank You,
Dahlan Iskan
Chairman of Serikat Perusahaan Pers (SPS) Pusat 1
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Greeting from APRN Facing the challenge ahead of the ASEAN Community 2015, competition for professionals who work in the field of PR is increasing along with the openness of this profession for anyone who meets the required qualifications or demands. PR practitioners in Indonesia and as well in ASEAN region will face very fierce competition from the influx of PR practitioners from various countries in the ASEAN and beyond ASEAN. There is no choice for us but to prepare. Preparation is certainly most important, especially when related to increase self – competence. PR practitioner must have clear benchmarks associated with ethics, skills and knowledge in Public Relations beside of networking. LSPR has taken the initiative to give birth to ASEAN Public Relations Network (APRN), with the purpose in championing connectivity, collaboration, friendship and mutual understanding among Public Relations Community in ASEAN. The inauguration of APRN was on June 02, 2014 at ASEAN secretariat Jakarta. The inauguration also celebrates The First ASEAN Public Relations Conference, held June 03, 2014 at The London School of Public Relations Jakarta, Campus and the speakers are from Indonesia, Singapore, Malaysia, Philippines, Vietnam and Thailand. APRN is now included in ASEAN Community Master Plan and with the support of ASEAN Secretariat, APRN already prepares one year activities such as monthly dialogue with different topics about various ASEAN industries, ASEAN excellence PR awards and also as our yearly event, APRN in collaboration with SPS (Serikat Perusahaan Pers) hold ASEAN Public Relations Summit (APRS). Through APRN and this event, we will be able to use our experience to help each other in ASEAN community in solving crisis or problems and share our experience both in local corporate level or even nation level. We can also learn from each other strength to improve our own PR skill and experience. This is the beauty of completing each other in APRN. As the Voice of ASEAN Public Relations, we believe that the friendship in ASEAN Public Relations Network, the collaboration, the partnership, the attachment, the transformation, and the bonding between us, will lead ASEAN Public Relations even stronger and ready to face the challenge of beyond ASEAN. Together we can achieve more. Congratulations also to Serikat Perusahaan Pers for the initiative to organize The 1st ASEAN Public Relations Summit (APRS) with ASEAN Public Relations Network, The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM), and The 1st ASEAN Investment Expo. Thank you for the support.
Prita Kemal Gani, MBA, MCIPR, APR
President of ASEAN Public Relations Network (APRN) PROGRAM BOOK |
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Inspirational Message from Deputy Secretary General of ASEAN ASEAN is “A Community of Opportunities!” As an integrated, well-connected region with one vision, one mission, and one identity, ASEAN brings much greater opportunities for our citizens: enabling greater business prospects and product selections across ASEAN; quick, coordinated one ASEAN response in times of natural disasters; and protecting rights of women and children, among others. Our challenge is to spread the concrete benefits of the ASEAN Community effectively, and as widely as possible. This is indeed a formidable task considering we have more than 625 million citizens to look after. The recently launched “ASEAN Communication Master Plan” thus recognizes the indispensable role of professional groups, civil society, and third party spokespersons in amplifying the message of ASEAN as “A Community of Opportunities.” As such, I congratulate and thank the Serikat Perusahaan Pers and ASEAN Public Relations Network (APRN) for the timely initiative to bring togetherour region’s PR gurus for the 1st ASEAN Public Relations Summit. I am confident that the ASEAN PR Summit and the continued active role and contributions by the APRN will tremendously boost ASEAN efforts in conveying and disseminating the opportunities and benefits of the ASEAN Community to the peoples. Congratulations also to Serikat Perusahaan Pers for the initiative to organize The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM), The 1st ASEAN Public Relations Summit (APRS) with ASEAN Public Relations Network and The 1st ASEAN Corporate Investment Expo (ACIE). I wish you success in your meeting and in all your endeavors!
AKP Mochtan, PhD
Deputy Secretary-General of ASEAN for Corporate and Community Affairs
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Inspirational Message from Director General for ASEAN Cooperation ASEAN is obviously a very important Association. For the past 47 years, ASEAN has made great strides in regional cooperation, and since ASEAN proclaimed to establish an ASEAN Community in 2015, the world’s attention has suddenly centered in our region, and it centered to us. In this time of great change, the most valuable tool, one can accommodate and bring ASEAN people closer to each other is through communication and knowledge. By communicating, introducing, talking, discussing and sharing between ASEAN people, the future challenges will slowly turn into possibilities, and people as the true partaker of ASEAN, they will bring great impacts, they will bring opportunities. This is an exact moment for ASEAN Public Relations to come with an idea, discussions or thoughts to bring our people closer than ever united yet unique, thanks to London School of Public Relations. ASEAN Economic Community (AEC) should be seen as opportunities instead of threats or fears. In fact, AEC will provide great opportunities or business beyond borders to develop our economy, to improve our trade, manpower, and eventually to generate prosperity to our people. Through the sheer numbers of preparation, we could strengthen our domestic capacity such as infrastructure, manufacturing, education, professionals, and we will be able to withstand competition and embracing challenges and even past the twist and turn of economy. To the millions of good people in ASEAN who are looking forward to be part of this community, you will witness ASEAN in 2015 and beyond, a community that is politically cohesive, economically integrated and socially responsible. Finally I wish to attribute my message to ASEAN people, to London School of Public Relations as well as to all participants of ASEAN Public Relations Summit 2015, “the mind is everything, what you think you become” so let’s think the best for ASEAN and be a partaker. Congratulations also to Serikat Perusahaan Pers for the initiative to organize The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM), The 1st ASEAN Public Relations Summit (APRS) with ASEAN Public Relations Network and The 1st ASEAN Corporate Investment Expo (ACIE).
H.E. I Gusti Agung Wesaka Puja
Director General for ASEAN Cooperation Ministry of Foreign Affairs, the Republic of Indonesia PROGRAM BOOK |
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Inspirational Message from Ambassador Republic of Indonesia to ASEAN
As we are only months away from entering the ASEAN Community, Public Relations must play a major role in promoting and developing ASEAN as an integrated market for trade and investment. Being an integrated economic region, ASEAN will facilitate the freedom of movement of skilled labour and professionals. The agreement for the freedom of movement will enable comparisons of qualifications across ASEAN Member States, while at the same time support and enhance each country’s national qualifications framework or qualifications systems that are currently at varying levels of development, scope and implementation. In that sense, professionals in Public Relations need to gather and convene discussions on how the transformation of their profession will take place in a manner that is acceptable to all of the 10 ASEAN Member States, regardless of their cross-cultural differences. The convening of the 1st ASEAN Public Relations Summits (APRS) on February 2015 in Batam, Indonesia, will serve as the initial engagement of professionals in Public Relations from all ASEAN Member States. This event will certainly be a good opportunity to deliberate challenges and the future of Public Relations in the region. The convening of this Public Relations Summit is projected to further improve the growth and dynamics of corporations through public relations in this region as we embark the new regional economic era. Allow me to wish the successful and fruitful deliverables in the 1st ASEAN Public Relations Summit; may this be a first to many cooperation in strengthening the capacity and competitiveness Public Relations as a professional in this region. Congratulations also to Serikat Perusahaan Pers for the initiative to organize The 1st ASEAN Summit for State-Owned Enterprises and Media (ASSOEM), The 1st ASEAN Public Relations Summit (APRS) with ASEAN Public Relations Network and The 1st ASEAN Corporate Investment Expo (ACIE).
H.E. Amb. Rahmat Pramono
Ambassador of The Republic of Indonesia to ASEAN
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Programs
ASEAN Public Relations Summit (APRS) 2015 ASEAN Public Relations Summit (APRS) is a regional gathering forum for ASEAN public relations practitioners that can be the place to communicate the dynamics of Public Relations industry in ASEAN region, as well as benchmarking event to appraise the performance of Public Relations practitioners in ASEAN.
ASEAN Summit for State-Owned Enterprises and Media (ASSOEM) 2015 ASEAN Summit for State¬Owned Enterprises and Media (ASSOEM) is the platform to communicate the achievements of ASEAN’s State¬Owned Enterprises (SOEs) and private companies in developing their sustainable business and in providing benefits for the people in ASEAN region. It is also a venue for regional investors to discover business potentials that are available in ASEAN countries. ASSOEM is projected to become the annual benchmarking event for State¬Owned Enterprises (SOEs) and non¬SOEs in ASEAN, as well as gathering forum for business and media practitioners in the region.
ASEAN Corporate Investment Expo (ACIE) 2015 ASEAN Corporate Investment Expo (ACIE) is an exhibition of Investment and Corporate Competitiveness involving State¬Owned Enterprises (SOEs), private, multinational companies as well as investment companies in South East Asia (ASEAN). ACIE is projected to be attended by joint¬venture companies that have proven successful investments within ASEAN region. Site Visit to Various Appealing Industrial Estate Batamindo, Palindo, Kabil Industrial Estate, dan Galang Islands
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APRS Speakers Profile AKP Mochtan
Deputy Secretary General of ASEAN for Community and Corporate Affairs H.E. Dr. AKP Mochtan is the Deputy Secretary General (DSG) of ASEAN for Community and Corporate Affairs Department from 2013 to 2016. H.E. Mochtan will assist the ASEAN SecretaryGeneral in strengthening effective support systems, procedures and resources within the Secretariat to achieve its mission. They include core corporate functions such as human resources, finance, legal issues, public affairs and outreach programmes. H.E. Mochtan has also served as a lecturer and senior staff in prestigious academic institutions such as the University of Indonesia and the Centre for Strategic and International Studies Jakarta. DSG Mochtan obtained his PhD from the Graduate School of Public Administration, International Christian University, Tokyo, Japan.
(SPS), 17 October 2014, EY Entrepreneurial Winning Woman (Ernst & Young) as well as an award from Institute of Public Relations Malaysia and Indonesian Public Relations Association (Perhumas). During the period of 2011-2014. Prita Kemal Gani also contributes to the society where she was Awarded For Special Need Advocacy by College of Allied Educators (CEA) and she was the Founder of London School Autism Awareness Centre in 2008. She was also the Founder of Indonesia Drama Educators Association (IDEALS) in 2008, Member of Advisory Board of British Council Climate Change Project in 2008 until present and also the member of Advisory Board of Youth Green Coalition, Agent of Change Under LSPR 4C (Climate Change Champion Club). She also has her own radio programme where she acts as a Host of PR Corner, the first radio talk show about public relations in Indonesia which airs in Lite FM 105.8 every Monday at 8-9 PM.
Kathy O’Brien Prita Kemal Gani, MBA, MCIPR, APR
Founder & Director London School of Public Relations Jakarta Chairperson of Perhimpunan Hubungan Masyarakat Indonesia 2011-2014 President of ASEAN Public Relations Network Born in Jakarta, Prita Kemal Gani obtained her Master of Business Administration – International Academy of Management & Economics, Manila, Philippines. She is the founder of London School of Public Relations – Jakarta and the president of ASEAN Public Relations Network. She has also received various awards and recognitions PR Person 2014 chosen by The Union of Media Publisher
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Managing Director Red Shoe Communication Kathy coaches corporate leaders in communications skills. Executives come to her to strengthen their delivery in important moments such as presentations and media interviews. She was awarded Outstanding PR Mentor by the Institute of Public Relations of Singapore in 2012. She is the first person in Singapore to become a Certified. Listening Professional (CLP™). She is also Visiting Professor, Sasin Graduate Institute of Business Administration, Chulalongkorn University. Kathy has more than 25 years’ experience spanning Asia, Europe and the US. Before founding Red Shoe Communications
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in 2001, she was the managing director of Ogilvy Public Relations’ regional broadcast practice in Asia. She was Director of Branding & Communications for SESAMi Inc. She has also worked in communications for JP Morgan Chase and MasterCard International.
Mr. Ramon “Bong” R. Osorio
President of PR Society Philippines (PRSP) and VP/ Head Corporate Communications ABS - CBN Ramon “Bong” R. Osorio is the President of Philippines PR society. He is also known as the Communications Consultant and Spokesperson for ABS-CBN Corporation. Bong is a multitalented person who works in multiple jobs at the same time. Not only he works as a journalist, he is also an active advertising and public relations practitioner, as well as a lawyer and marketing communication lecturer. His experiences in many advertising agencies like J. Walter Thompson, Ace Saatchi, etc, and after 18 years joined in CAPRI (Campaigns Advocacy & PR, Inc.), make him trusted to become the Vice President and Head of the Corporate Communications Division in ABS-CBN Corporation. Ramon R. Osorio is actively writing for a column in The Philippine Star named Commonness, which contains current analysis of business and lifestyle in The Philippines. He also becomes a columnist in Adobo Magazine, a media that discuss about communication and marketing industry in Philippines. Using his academia background from universities in Manila and United States, added with his numerous working experiences, Bong was trusted to become
the President of Public Relations Society of the Philippines (PRSP). He also became the member of Governance Board Mania Overseas Press Club (MOPC), Board of KBP (Broadcasting Association of Philippines).
Professor Dr. Parichart Sthapitanonda Associate Professor at Chulalongkorn University Thailand
Communication studies have blended in Professor Dr Parichart Sthapitanonda blood since her university year up until today. Her passion in communications studies enabled her to achieve many appreciations and awards for her dedication in developing communication studies in Thailand. In academic world, this beautiful Professor has dedicated herself in Chulalongkorn since 1995 up until today. She was originally from that university where she started her undergraduate until her Master’s degree, meanwhile her Ph.D was earned from School of Interpersonal Communication, Ohio University. As a professional, she has been holding certain positions such as: consultant of Health Promotion Fund (2004), member of National Research Council of Thailand (2012), member of National Public Relations Committee, Public Relations Department, Thailand (2013) and Mass Communication Consultant of Asian Development Bank. This year alone, she is a consultant in Public Relations Department of Thai International Airways. To support her academic career, Parichart has done a number of researches involving public relations, development communication, including mass communication, social communication, participative communication, media
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management, and campaign communication in various topics, both commercial and noncommercial, as well as political issues. With her academic background and experiences, Parichart shares with the students in communication studies, including public relations education, public opinion and social issues, etc. Her new field of interest is the usage of media advocacy and a social mobility to promote continuous public policy and public diplomacy.
Dato’ Haji Ibrahim Bin Abdul Rahman
President of Institute of Public Relations Malaysia (IPRM) and Director General for the Department of Information Malaysia The career of Dato’ Haji Ibrahim bin Abdul Rahman in public relations development, especially in Malaysia government, is put in account as a brilliant track record. After achieving his Masters in Public Relations in Boston University on 1991, he started his career on 1983 as a public relations officer (PRO) in Department of Immigration, Malaysia. He continued climbing up his career in the Ministry of Information as senior PRO (1986), and today he is the General Director in Department of Information Malaysia, after previously holding important positions at the same department. Born in BotaKiri, Perak, Malaysia, 55 year ago, Dato’ Haji Ibrahim is now actively following international trainings in many countries, such as Human Resources Studies in Manchester University, UK (1994), South East Asian Youth Imitation Program in Japan (2011), World Public Relations Forum in Melbourne, Australia (2012), International Conference on Internet & Socio-cultural Transformations in Information Society in Yuzhno-Sakhalink, Rusia (2013), etc. Not yet satisfied with the knowledge he has learned from formal education, he
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is also an active member of more than six organisations. Even today, he is the President of Institute of Public Relations (IPRM) since 2011 and as the treasurer in IkatanSetiawanWartawan Malaysia Indonesia (ISWAMI) since2010. Along with his perseverance and activities, Dato’ Haji Ibrahim achieved an award from Negeri Perak on 2007 for AhliMahkota Perak (AMP), and DarjahPadukaMahkota Perak (DPMP) on 2012.
N. Nurlaela Arief Head of Corporate Communications PT Biofarma, Indonesia
N. Nurlaela Arief, MBA, MIPR, @LalaArief finished her post-graduate degree education from Institute Technology of Bandung (ITB) – School of Business Management (SBM) and undergraduate degree of Human Resources Management from Padjajaran University of Bandung. She has more than 18 years experiences and has taken several structural and strategical positions within the company such as being the Executive Secretary, Head of Training Development, HR Service & Industrial Relations, Human Resources Development, Public Relations and now she is the Head of Corporate Communications of Bio Farma; a Leading Vaccine Manufacturer, a Biotechnology company, the largest Vaccine and Antisera Manufacturer in Southeast Asia, the produced vaccines have been used within more than 130 countries in the world. In 2013, Lala Arief took part of the selection of BUMN Best PR Practitioner, through a panel interview and presentation in front of the judges of PR Experts such as : Prita Kemal Gani, Gatot Dewo Broto, Ninok Leksono, and the State Owned Enterprise (BUMN) Ministry; that she managed to be successfully chosen as the Best Public
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Relations Manager of BUMN in Indonesia and won the Trophy from BUMN Minister, Dahlan Iskan. She had taken part of various training within the country and abroad; she had taken the PR Practitioner Competence Certificate (MIPR) from Perhumas Indonesia to gain well understanding about PR; furthermore, she has also been certified as the latest version of Global Reporting Initiave (GRI) G4 Sustainability Reporting Organizer from NCSR and GRI, The Netherlands.
Arif Prabowo
Head of Public Relations PT Telekomunikasi Indonesia (Persero), Tbk
Ali Mundakir
VP Corporate Communication Pertamina
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The SPS Committee would like to extend our sincerest thanks to our sponsors and clients for the participation and support to make APRS, ASSOEM, and ACIE a success.
ASSOEM Speakers Profile Jusuf Kalla Vice President of The Republic of Indonesia Mr. M. Jusuf Kalla is the current Vice President of Indonesia and he was the 10th Vice President of Indonesia from 2004 to 2009. Kalla graduated from the Economics Faculty at Hasanuddin University. He was CEO of NV Hadji Kalla, and also CEO of various subsidiaries of the firm. In 1977, Kalla graduated from INSEAD, an international business school in Fontainebleau, south of Paris. “NV Hadji Kalla” is now known as the Kalla Group and it is one of the leading business groups in Indonesia, especially in Eastern Indonesia. Aside from his business career, Kalla has been active in numerous well-known organizations. He was chairman of the Indonesian Economics Graduates Association (ISEI) in Makassar (known as Ujung Pandang at the time) and continued to be an adviser for ISEI. Kalla was extensively involved with the Chamber of Commerce and Industry (KADIN). Dahlan Iskan Chairman of Indonesia Press Publishers’ Association Dahlan Iskan is Chairman of Association Publishers’ of Indonesia (SPS) for 2011 – 2015. He was the former CEO of Indonesian newspaper publisher, Jawa Pos Group. He was the CEO of Indonesia’s State Electricity Company, (PLN) from December 23, 2009 to October, 2011. Dahlan Iskan’s carrier began as a reporter candidate in a small newspaper at Samarinda, East Borneo in 1975. In 1976 he became a reporter of Tempo magazine.
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Dahlan was Indonesia’s minister for Stateowned enterprises during October 2011 to October 2014. Dahlan implements several programs that will run in the management of SOEs. Arief Yahya Minister of Tourism of The Republic of Indonesia Arief Yahya is the current Minister of Tourism of Indonesia from 27 October 2014 in the Cabinet of President Joko Widodo. From 2012 until his appointment as a minister, he served as CEO in Telkom Indonesia, a telecommunication state-owned enterprises in Indonesia since 2012. Arief Yahya graduated with a degree in electrical engineering from Bandung Institute of Technology in 1986 and a Masters degree in Telecommunication Engineering from University of Surrey in 1994. Alex J. Sinaga CEO Telekomunikasi Indonesia Alex J. Sinaga has been the President Commissioner of PT. Telekomunikasi Selular since January 1, 2015. Alex J. Sinaga served as President Director of PT Telekomunikasi Indonesia Tbk since December 22, 2014. He served as the President Director of PT. Multimedia Nusantara, member of Telkom Group since 2007 He graduated in Electronic Telecommunications from Bandung Institute of Technology in 1986 and obtained a Master Degree in Telematics from University of Surrey, Guidford-UK, in 1994.
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Gatot Mudiantoro Suwondo CEO Bank BNI Gatot Mudiantoro Suwondo is the current Chief Executive Officer of PT Bank Negara Indonesia (Persero) Tbk and has been its President Director since February 06, 2008. Previously, Gatot Murdianto Suwondo served as Vice President Director at PT Bank Negara Indonesia (Persero) Tbk, and Director at PT Bank Danamon Indonesia Tbk. He received an MBA from United States International University and a bachelor’s Degree 1979 from Mindanao State University Benny Andrianto Vice President Director Adhya Tirta Batam Ir. Benny Andrianto Antonius joined ATB since July 2000 as Technical Director and he became Vice of President Director since April 2009. He also led some infrastructure projects in Batam and Bintan Island, includes Waduk Duri Angkang as Indonesia’s largest estuary reservoirs. Benny graduated as civil engineer from Gadjah Mada University and he received the master of finance at the same university. Rikard Bagun Vice Publisher Kompas Rikard Bagun is the current Vice Publisher of Kompas Daily. He was former editor in chief of Kompas Daily since 2009. He received a degree in Philosophy, University of Indonesia and School of Management, Massachusetts
Institute of Technology. He is also an author of Bung Hatta book. Patrick Daniel Editor-in-Chief, English & Malay Newspapers Patrick was an appointed Editor-in-Chief of the English & Malay Newspapers Division of SPH in January 2007. Prior to this, he was Managing Editor of the division from September 2002, and Editor of The Business Times from May 1992. He joined The Straits Times in October 1986 from the Singapore Government’s Administrative Service where his last position was Director in the Ministry of Trade and Industry. Patrick chairs two SPH subsidiaries - Straits Times Press and Shareinvestor.com Holdings - and is a director of SPH Magazines, SPH Radio and Tamil Murasu Ltd. He also serves on the boards of the National University Health System and the Singapore University of Technology and Design. Patrick graduated from University College, Oxford in 1976 with a Bachelor of Arts (Honours) in Engineering Sciences and Economics. He also has a Master in Public Administration from the Kennedy School of Government, Harvard University. Mark Chong Chin Kok Chief Executive Officer, International SingTel Mark was an appointed Chief Executive Officer, International, on 14 January 2013. He is responsible for the growth
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of SingTel Group’s international affiliates, strengthening its relationships with overseas partners and driving regional initiatives for scale and synergies. Prior to this appointment, Mark was the Chief Operating Officer of Advanced Info Service Plc (AIS), the Group’s associate in Thailand. He was responsible for sales, marketing, products, network and IT as well as customer service. He joined SingTel in 1997 and has held various executive positions in sales and marketing as well as being Executive Vice President of Networks. He had a previous assignment in Thailand from 1999 to 2000. Before SingTel, he was a member of the Singapore Administrative Service from 1990 to 1997. Mark represents SingTel on the Boards of Globe Telecom and Bharti Infratel. He had previously represented SingTel on the Boards of OpenNet, CSLox(Thailand) and other submarine cable joint venture companies. He graduated with a Bachelor of Electronics Engineering and Master in Research in
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Electronic Systems from ENSERG, Grenoble, France, on a Singapore Government scholarship. He also obtained his Master of Business Adminstration from the National University of Singapore. He is a senior fellow with the Singapore Computer Society. Bambang Irawan, PhD Assistant Director Finance Integration Division Bambang Irawan is the current Assistant Director at the ASEAN Secretariat. In his capacity, he oversees all initiatives and activities under the ASEAN finance cooperation, and he manages cooperation among the ASEAN Finance Ministries and Central Banks. He has been involved in many negotiations, not only within ASEAN, but also between ASEAN and its main dialogue partners. Bambang was previously a senior lecturer in economics and statistics in one business school in Jakarta (Sampoerna School of Business). He earned his Bachelor’s degree in economics from the University of Indonesia, an MBA from Webster University, and a PhD in economics and statistics from Monash University.
Rundown ASEAN Public Relations Summit (APRS), ASEAN Summit for State-Owned Enterprises and Media (ASSOEM), ASEAN Corporate Investment Expo (ACIE) 2015 5 – 7 February 2015
Day I - Thursday, 5 February 2015 10.00 - 11.00 11.00 - 17.00 11.00 - 12.30 12.30 - 12.35 12.35 - 12.40 12.40 - 12.45 12.45 - 12.50 12.50 - 12.55 12.55 - 13.05 13.05 – 13.15
: Exhibition Opening Remark by Mustofa Widjaja - Chairman of Batam Indonesia Free Zone Authority : Exhibition open for public : Lunch & Registration: “The 1st ASEAN PUBLIC RELATIONS SUMMIT” Public Relations Practices in ASEAN Economic Community: Friendship and Mutual Understanding Among ASEAN Practitioners : Opening APRS by MC : National Anthem “Indonesia Raya” : Welcome Speech by Executive Chairman of SPS HQ M. Ridhlo ‘Eisy : Welcome Speech & Opening APRS by Ahmad Dahlan Mayor of Batam : Keynote Speech by President & Founder ASEAN PR Network (APRN) - Prita Kemal Gani MBA, MCIPR, APR : Keynote Speech by Chairperson of Indonesian Government Coordinating Body for PR (BAKOHUMAS) Drs. Freddy H. Tulung MUA, FIPR : Keynote Speech by Director Secretary General ASEAN for Community and Corporate Affairs – H.E. AKP Mochtan Plaque of Appreciation & Photo Session
13.15 - 15.15
: Session 1: Panel Discussion:
The PR Ethics Practice in AEC Speakers : PR from Indonesia : Arif Prabowo - Head of Corporate Communications PT Telkom (Persero) Tbk PR from Singapore : Kathy O’Brien – Managing Director Red Shoe Communication Singapore
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PR from Philippines : Dr. Ramon L. Osorio - President of PR Society Philippine. PR from Indonesia : Agung Laksamana, MSc, IAPR Chairman of Public Relations Association of Indonesia (PERHUMAS) and Country Director Corporate Affairs Citibank Indonesia. Ali Mundakir, VP Corporate Communication Pertamina Moderator : Leila Djafaar, SS, MM, IAPR - EVP Head of Corporate Affairs Bank Permata Tbk. Plaque of Appreciation & Photo Session.
15.15 - 17.15
: Session 2: Panel Discussion:
17.15 - 18.35 18.35 - 18.40 18.40 - 18.50 18.50 - 19.00 19.00 - 20.30
Cross Cultural & PR in AEC Speakers : PR from Malaysia : Dato’ Haji Ibrahim Abdul Rahman Director General Department of Information Ministry of Communication and Multimedia and President of Institute of Public Relations Malaysia. PR from Indonesia : N. Nurlaela Arif - Head of Corporate Communication PT Biofarma. Representative from Thailand : Prof. Dr. Parichart Sthapitanonda, Ph.D - Professor at Faculty of Communication Arts Chulalongkorn University. PR from Indonesia : Gatot S. Dewa Broto - Deputy V State Minister for Youth and Sports Affairs. Moderator: Troy Pantouw S.Psi, MA, IAPR - Communication Director PT Danone Aqua. Plaque of Appreciation & Photo Session. : DINNER PREPARATION HOSTED BY MAYOR OF BATAM. : Opening by MC, Marlene T. Danusutedjo, IAPR - Director of PR Four Seasons Hotel. : Welcoming Speech by Mayor of Batam - Ahmad Dahlan. : Speech by President & Founder ASEAN PR Network (APRN) - Prita Kemal Gani MBA, MCIPR, APR. : Dinner & Networking.
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Day II - Friday, 6 February 2015 08.00 - 09.00 09.00 – 09.05 09.00 – 09.10 09.10 – 09.40 09.40 – 09.55 09.55 – 10.10 09.10 – 10.25 10.25 – 11.25 11.25 – 11.30 11.30 – 14.30 14.30 – 16.00 14.30 – 14.35 14.35 – 14.45 14.45 – 15.00
: Registration : Opening BUMN Outlook 2015 : Speech by General Seceratary of SPS Pusat – Mr. Ahmad Djauhar. : Keynote Speech by Minister of State-Owned Enterprises RI – Mrs. Rini Soemarno, “Policies and aims of Indonesia State-Owned Enterprises in Facing ASEAN Economic Community”. : Speech by Political Academician from Jakarta State Islamic University – Mr. Gun Gun Heriyanto, “Indonesia Political Forecast 2015: Consolidation or Conflict?”. : Speech by Executive Director of INDEF – Mrs. Enny Sri Hartati, “Indonesia Economic Prospect 2015: Persuing 7% growth of GDP”. : Discussion with participant. : “Policies of Economic and State-Owned Enterprises Performance Prospect in 2015” Narasumber: 1. CEO of PT. Perusahaan Gas Negara (Persero) Tbk – Mr. Hendi Prio Santoso. 2. CEO of PT. Pelabuhan Indonesia II (Persero) – Mr. RJ Lino. 3. CEO of PT. Jasa Marga (Persero), Tbk – Mr. Adityawarman. : Closing BUMN Outlook 2015. : Registration for participants of ASEAN Summit for StateOwned Enterprises and Media (ASSOEM). : Opening Ceremony of The 1st ASEAN Summit for Stateowned Enterprises and Media (ASSOEM): “The Future of ASEAN in Global Economic Community”. : Opening : Welcome Speech by Chairman of SPS Pusat – Mr. Dahlan Iskan. : Welcome Speech by Governor of Riau Islands – Mr. Muhammad Sani.
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The Future of ASEAN in Global Economic Community
15.00 – 15.30 15.30 – 15.45 15.45 – 16.00 16.00 – 16.15 16.15 – 16.30 16.30 – 16.45 16.45 – 17.00 17.00 – 17.15 17.15 – 17.30 17.30 – 17.45 17.45 – 19.00
: Opening Speech by Vice President of the Republic of Indonesia – Mr. Jusuf Kalla. : Keynote Speech by Ministry of Tourism Republic of Indonesia – Mr. Arief Yahya: “Ministry of Tourism The Republic of Indonesia Vision to Develop Tourism Industry”. : Speech by CEO International SingTel – Mr. Mark Chong: “Success Stories of SingTel in Implementing Expansion and Global Corporate Actions”. : Speech by Managing Assistant Director Finance Integration Division ASEAN – Mr. Bambang Irawan, PhD. : Speech by CEO of Telkom – Mr. Alex J. Sinaga: “Success Stories of Telkom Indonesia in Implementing Expansion and Global Corporate Actions”. : Speech by CEO of Bank BNI – Mr. Gatot M. Suwondo: “Success Stories Of Bank BNI in Implementing Expansion and Global Corporate Actions”. : Speech by Vice President Director of PT Adhya Tirta Batam – Mr. Benny Andrianto A: “Success Stories of Adhya Tirta Batam in Investing in Indonesia”. : Speech by Editor in Chief Strait Times – Mr Patrick Daniel: “Strategies of Singapore Press Transforming ASEAN Economic Community”. : Speech by CEO of Kompas Gramedia Group – Mr. Agung Adiprasetyo: “Future of the Press Industry in Indonesia in the ASEAN Economic Community Era”. : Welcome hospitality from Chairman of Batam Indonesia Free Zone Authority – Mr Mustofa Widjaja. : Dinner – Social networking opportunity for participants of ASEAN Summit.
Day III – Saturday, 7 February 2015 08.00 – 20.00 08.00 – 12.00 21.00 19 | PROGRAM BOOK
: The 1st ASEAN Corporate Investment Expo (ACIE) Day III. : Site Visit to various appealing sites for delegations of ASEAN Summit. 1. Industrial zones in Batam 2. Famous tourist areas in Batam 3. Famous culinary destinations in Batam : Closing of The 1st ASEAN Corporate Investment Expo (ACIE) 2015.
About Serikat Perusahaan Pers (SPS)
SPS – The Indonesian News Publisher’s Association was established in June 8th 1946, as a place for news publisher’s gathering. Experiencing the dynamic of social - politic and economic situations in this country, one of the greatest moments to transform this organization as a modern organization, happened in 2011, coincides with the 23rd Congress at Bali in June 7 - 9th 2011. After 65 years of the organization’s existence, SPS re-branded, changed the logo, and transformed itself to be more than an organization for news publishers (newspaper, tabloid, and magazine). The transformation of organization’s name and logo from Serikat Penerbit Suratkabar (SPS) into Serikat Perusahaan Pers (SPS) enabled SPS to be an organization for every wide press company, not only for print media, but also for non – print media such as online and broadcast. Judging the transformations caused by the dynamic impulse that is occurring in the global media business industry today, who would have assumed that now and in the future, the media business will also transform into a new platform as an information business. But regardless of the types of media platforms, content or information is the “soul” and the product to be distributed. By December 2014, SPS had 471 currently members of press publishers, from 30 branch of SPS all over Indonesia. The contribution of SPS members in the advertising expenditure from all of print media in 2014 amounted 36,164 billion rupiahs (on gross), from all the circulations of print media that reached to 31,1 million copies, SPS members have already donated about 19 million copies. Now and in the future, SPS reaffirmed the vision and mission to keep enforcing the freedom in the press business and also to build healthy and dignified press industry. It’s all threaded in the work program based on sections such as Education, Media Research, Young Readers Campaign, Advocacy, and Consolidation of the Organization.
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About Batam Why Batam? 1. Batam has had its status as Special Economic Zone since 30 years ago. 2. Batam is one of Indonesia’s investment icons. 3. Batam is located at the golden triangle zone comprising of three ASEAN countries (Indonesia, Singapore, and Malaysia). 4. Batam is one of the leading industrial and investment zones in Indonesia. 5. Batam is one of Indonesia and ASEAN’s best example of investment zones as well as Special Economic Zone which strongly attracts investors. 6. Batam has excellent supporting infrastructures for investments, ranging from international airport, wide and good road networks, sufficient electrical installations support, and well-managed and good quality clean water supply. 7. Batam host the National Press Day event that will be attended by hundreds of leaders and executives from Indonesian Press companies. It would be mutually beneficial and appealing to gather executives and leaders from ASEAN StateOwned Enterprises (SOEs), non-SOEs, and Public Relations practitioners with executives and leaders of ASEAN Press companies in the same event.
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Thanks to 1. Serikat Perusahaan Pers (SPS) Pusat or Indonesia News Publishers’ Association said many thanks for those who support us in The 1st ASEAN Summit for State-owned Enterprises and Media (ASSOEM), The 1st ASEAN Public Relations Summit (APRS), and The 1st ASEAN Corporate Investment Expo (ACIE). 2. Vice President of The Republic of Indonesia – Mr. Jusuf Kalla. 3. Minister of Tourism Pariwisata Republik Indonesia – Bapak Arief Yahya. 4. Deputy Secretary General of ASEAN for Community and Corporate Affairs - H.E. Mr. AKP Mochtan. 5. Director General for ASEAN Cooperation Ministry of Foreign Affairs, the Republic of Indonesia –H.E. I Gusti Agung Wesaka Puja. 6. Ambassador Republic of Indonesia to ASEAN - H.E. Amb. Rahmat Pramono. 7. Governor of Riau Islands – Mr. Muhammad Sani. 8. Mayor of Batam – Mr. Ahmad Dahlan. 9. Chairman of Batam International Free Trade Zone Authority (BIFZA) – Mr Mustofa Wijaja. 10. PT Telekomunikasi Indonesia (Persero), Tbk. 11. PT Kereta Api Indonesia (Persero). 12. PT Bank Negara Indonesia (Persero), Tbk. 13. BPJS Ketenagakerjaan. 14. PT Biofarma (Persero). 15. PT Telekomunikasi Seluler. 16. TOTAL E&P Indonesia. 17. Chevron. 18. PT Bank Syariah Mandiri. 19. PT Adhya Tirta Batam. 20. Harian Kompas. 21. Harian Bisnis Indonesia. 22. Harian Kedaulatan Rakyat. 23. Etc.
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The Future of ASEAN in Global Economic Community
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The Future of ASEAN in Global Economic Community
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Serikat Perusahaan Pers (SPS) Pusat Dewan Pers Building 6th floor Jl. Kebon Sirih 32 - 34, Jakarta 10110 P: +6221 - 345 9671 +6221 - 381 1228 F: +6221 - 386 2373 www.spsindonesia.org