ANDRIJA ŠIMIĆ

Fotografije / Photos: Davor Žunić

ACI marina Rijeka može postati najsjajnija zvijezda hrvatskog turizma

ACI Marina Rijeka can become the jewel in the crown of Croatian tourism

Projekt ACI marine Rijeka ovom će dijelu grada udahnuti novi život i udariti smjer kojim će Rijeka 'teći' sljedećih nekoliko desetljeća The ACI Marina Rijeka project will breathe new life into this part of the city and determine the direction Rijeka will take in the next few decades

Kao vlasnik pomorske agencije Simmor Andrija Šimić jedan je od začetnika superjahtinga na hrvatskom Jadranu. ACI marina Rijeka kao najveći projekt u povijesti ACI-ja prema njegovim riječima ima lijepu budućnost. As the owner of Simmor maritime agency, Andrija Šimić is one of the first people who brought superyachts to the Croatian Adriatic. ACI Marina Rijeka, the largest project in the history of ACI, has a great future according to Šimić.

Fotografija / Photo: Zona sto d.o.o.

Moderna marina imat će utjecaj na nova radna mjesta, vizuru grada, brendiranje čitave regije u luksuznom segmentu te iskorak u svijetu nautike The modern marina will have an impact on new jobs, the cityscape, the branding of the entire region as a luxury tourism destination and it will represent a step forward in the boating world

U posljednjih osam godina centar Rijeke se transformirao i okrenuo turizmu pošto je prostor koji su prije koristili brodovi za prijevoz generalnog tereta jednostavno počeo odumirati. Nije tu nitko pogriješio nego se danas 90 posto svjetskog generalnog tereta brodovima prevozi kontejnerima. Rijeka je luke za takav teret napravila na istoku i zapadu grada, a centar je trebao dobiti novu funkciju. Nova uloga luke u centru grada počela je 2013. godine kada su u Rijeku počele dolaziti superjahte, a ACI marina Rijeka ovom će dijelu grada udahnuti novi život i udariti smjer kojim će Rijeka 'teći' sljedećih nekoliko desetljeća. Ne samo grad, već i Jadran, a u krajnjoj liniji i Hrvatska dobivaju modernu marinu koja će imati utjecaj na nova radna mjesta, vizuru grada, brendiranje čitave regije u luksuznom segmentu te iskorak u svijetu nautike, pojasnio je Andrija Šimić. In the last eight years, the centre of Rijeka has been transformed and has turned to tourism since the location previously used by general cargo ships fell into disuse. No one made a mistake here; it is just that today 90 percent of the world's general cargo is transported by container ships. Ports for such cargo were constructed in the east and west of Rijeka, and the port in the city centre was to be repurposed, which started in 2013, when first superyachts came to Rijeka. ACI Marina Rijeka will breathe new life into this part of the city and determine the direction Rijeka will take in the next few decades. Not only the city, but also the Adriatic, and, ultimately, Croatia will also get a modern marina, which will have an impact on new jobs, the cityscape, the branding of the entire region as a luxury tourism destination and which will represent a step forward in the boating world, Andrija Šimić explains.

Uz superjahting se vežu privatni avioni, luksuzni brendovi i ekskluzivni klijenti. Siguran sam da je budućoj ACI marini Rijeka samo nebo granica Private jets, luxury brands and exclusive clients are associated with superyachting. I am sure that sky is the limit for the future ACI Marina Rijeka

Velike jahte tek su počele otkrivati Jadran kao novu destinaciju, a brojni brokeri počeli su izdavati preporuke za Hrvatsku.

Preporuke su u ovom segmentu turizma sve. Ljudi koji plove na superjahtama ne gledaju objave na internetu niti ih zanimaju reklame na televiziji. Svoja mišljenja o destinacijama izražavaju kroz svoje interne aplikacije. Pritom ništa nije 'fake' jer im nitko nije platio da to napišu. Ta zajednica nije velika, u svijetu ima oko 12 tisuća superjahti, ali borba za svakog klijenta je nemilosrdna. Hrvatska takvim klijentima može puno pružiti, a ACI marina Rijeka i kompletan super jahting sektor može postati najsjajnija zvijezda našeg turizma. Hrvatska je vodeća zemlja u iznajmljivanju jedrilica i motornih brodova bez posade (bareboat charter) i to je fantastična stvar, ali sada je došlo vrijeme da naš nautički proizvod počnemo razvijati i za elitnije goste. Uz taj se segment vežu privatni avioni, luksuzni brendovi i ekskluzivni klijenti, jednom riječju – glamur kojem je samo nebo granica. Siguran sam da je budućoj riječkoj marini isto tako samo nebo granica, istaknuo je Andrija Šimić.  Large yachts have only just begun to discover the Adriatic as a new destination, and many brokers have started giving recommendations for Croatia.

In this type of tourism, recommendations are everything. People who sail on superyachts don't read online posts and aren’t interested in TV commercials. They express their opinions about destinations in their internal communications apps. Nothing is 'fake' there because no one has paid them to write what they have written. This community is not big – there are about 12 thousand superyachts in the world – but the fight for each client is ruthless. Croatia can offer a lot to such clients, and ACI Marina Rijeka and the complete superyachting sector can become the jewel in the crown of Croatian tourism. Croatia is the leading country in chartering unmanned sailing boats and motor vessels (bareboat charter) and this is a fantastic thing, but now the time has come to start developing our nautical product for elite guests. This segment is associated with private jets, luxury brands and exclusive clients, in a word – glamour, where only sky is the limit. I am sure that sky is the limit for the future ACI Marina Rijeka as well, says Andrija Šimić. 