Winners Book 2023
American Advertising Federation, Lubbock 2 SUBMIT YOUR VOTE THE PEOPLE’S CHOICE AWARD HERE Welcome Drinks & Hors d’oeuvres In the Lobby 5:30 Awards video roll! 7 Silver Medal Award 7:45 Intermission 8 Student Awards 8:15 Special Awards 8:45
3 Contents Events of the Evening .................. 2 Silver Medal Winner .................... 4 Professional Awards ....................7 Student Awards ......................... 163
Shannon Bichard
Ph.D.
,
AAF Silver Medal Winner 2023
4
American Advertising Federation, Lubbock
Shannon Bichard currently serves as an associate professor and chairperson for the Texas Tech University Department of Advertising & Brand Strategy in the College of Media and Communication. She has been a faculty member at Texas Tech since moving to Lubbock in 2001. As a born and raised Floridian, the transition was challenging, but ultimately the people of West Texas and the integrity at Texas Tech took hold of her heart. She now considers herself a true Texan with a deep love for wide open skies, tortillas, and the Red Raiders.
Her academic journey began with the pursuit of an undergraduate and then master’s degree in Communication from the University of Central Florida. During this time, Shannon was introduced to teaching and fell in love with the process of educating others. She went on to obtain her Ph.D. in Mass Communication with an emphasis on Advertising at the University of Florida. She became intrigued with the Advertising industry as it blended her love for creativity, strategy, and thinking outside the box. When Texas Tech offered her a job opportunity, Shannon knew that a faculty position in Advertising was a perfect fit.
Since arriving at TTU, Shannon has aspired to achieve balance while pursuing excellence in teaching, research, industry engagement, student
advising, and administration, as well as honoring her family, faith, and friendships. Shannon teaches a variety of advertising courses, but her deepest passion is her work as the advisor for the AAF National Student Advertising Competition. As faculty advisor, she has worked with over 350 students on 20+ clients, won 1st place three times in District 10, and finally secured the national championship in 2022!
She continues scholarly research focused on advertising, consumer behavior, and social media. During her 20+ years as a communication scholar, she has published 1 book, 3 book chapters, 33 journal publications, and delivered 64 conference presentations. Shannon has also received multiple teaching and research awards, including induction into the prestigious Texas Tech Teaching Academy, the TTU President’s Excellence in Teaching Award, the TTU Mortar Board Apple Polishing Award, the College of Media & Communication Outstanding Researcher Award, and the AAF 10th District Educator of the Year Award.
Shannon Bichard has built her career in advertising by embracing the opportunity to support and encourage the success of others. As a teacher, colleague, advisor, and mentor- she has given her heart and soul to inspire those around her to reach their fullest potential. And she’s just getting started.
5
American Advertising Federation, Lubbock
Professional Awards
7
American Advertising Federation, Lubbock 8 First United Bank “Ag” newspaper THE PRICE GROUP NEWSPAPER ADVERTISING CAMPAIGN
9
the
Evermore,
TEXAS TECH UNIVERSITY MAGAZINE DESIGN
In
Running
No. 2
American Advertising Federation, Lubbock 10 Family You Choose Evermore, No. 2 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
TEXAS TECH UNIVERSITY
MAGAZINE DESIGN
11
Evermore, No. 2
Man of the World
American Advertising Federation, Lubbock 12 Burcin’s Galaxy Evermore, No. 2 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
13 Strive for Honor Evermore, No. 2 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
American Advertising Federation, Lubbock 14 Family You Choose Illustrations TEXAS TECH UNIVERSITY ILLUSTRATION SERIES
15 Cover, Evermore Magazine, No. 3 TEXAS TECH UNIVERSITY PUBLICATION COVER DESIGN
American Advertising Federation, Lubbock 16 Remembering Columbia Evermore, No.3 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
TEXAS TECH UNIVERSITY
17
Golden Girl Evermore, No. 3
MAGAZINE DESIGN
American Advertising Federation, Lubbock 18 Strive For Honor Evermore, No. 3 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
19 Remembering Columbia Full Page TEXAS TECH UNIVERSITY ILLUSTRATION SERIES
American Advertising Federation, Lubbock 20 Remembering Columbia Double Spread TEXAS TECH UNIVERSITY ILLUSTRATION SERIES
Toddi Vodka Business Cards
HARTSFIELD DESIGN
STATIONERY PACKAGE
21
TPG Dr. Linc’s Creative Tablets
THE PRICE GROUP
DIRECT MARKETING & SPECIALTY ADVERTISING (PRINTED OR DIGITAL)
American Advertising Federation, Lubbock 22
Fearless, Season Two
23
TEXAS TECH UNIVERSITY PODCAST
American Advertising Federation, Lubbock 24
Project
THE PRICE GROUP PUBLIC SERVICE ONLINE FILM, VIDEO & SOUND
Price Group
LINC video
Caprock Cafe T-shirt
THE PRICE GROUP
SPECIALTY ADVERTISING APPAREL
25
American Advertising Federation, Lubbock 26 March of Dimes Signature Chef THE PRICE GROUP INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN
Burcin’s Galaxy Illustration
TEXAS TECH UNIVERSITY ILLUSTRATION
27
American Advertising Federation, Lubbock 28 Auxiliary Services Annual Report TEXAS TECH UNIVERSITY HOSPITALITY SERVICES PRINTED ANNUAL REPORT Enhancing Campus Life ANNUAL REPORT 2020-21
We Feed the Dream
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
LOCAL TELEVISION
COMMERCIAL :30 SECONDS
29
American Advertising Federation, Lubbock 30
and Scarlet TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
Clouds
The Finalist
TEXAS TECH UNIVERSITY
PHOTOGRAPHY, COLOR
31
American Advertising Federation, Lubbock 32 RHC Kid’s Guide HARTSFIELD DESIGN BROCHURE/SALES KIT TO THE WWW.RANCHINGHERITAGE.ORG
33
Ramadan TEXAS TECH UNIVERSITY SOCIAL MEDIA, CAMPAIGN
Pride Month
TEXAS TECH UNIVERSITY
ANIMATION, SPECIAL EFFECTS OR MOTION GRAPHICS
American Advertising Federation, Lubbock 34
PRIMITIVE FILM/VIDEO/SOUND
BRANDED CONTENT, MORE THAN :60 SECONDS
35
Powered by LBK
American Advertising Federation, Lubbock 36 sam PRIMITIVE CONSUMER WEBSITE
sam logo
PRIMITIVE LOGO DESIGN
37
American Advertising Federation, Lubbock 38 sam Branding Guide PRIMITIVE DIGITAL PUBLICATIONS SINGLE branding guidelines sam
Centennial Website Design
39
TECH UNIVERSITY
WEBSITE
TEXAS
CONSUMER
American Advertising Federation, Lubbock 40 Galena Peace in Union Kiosk HARTSFIELD DESIGN OUT-OF-HOME INSTALLATION
2022 UMC Gala Santa Fe Soirée
UMC HEALTH SYSTEM
CARD, INVITATION OR ANNOUNCEMENT
41
American Advertising Federation, Lubbock 42 UMC Movember Nash Gives a Stache UMC HEALTH SYSTEM FILM/VIDEO/SOUND BRANDED CONTENT, MORE THAN :60 SECONDS
43 Evermore Magazine, No. 3 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
American Advertising Federation, Lubbock 44 Home PRIMITIVE INTERNET COMMERCIAL
45 Evermore Magazine No. 2 TEXAS TECH UNIVERSITY MAGAZINE DESIGN
American Advertising Federation, Lubbock 46 Visual Identity Guidelines Website TEXAS TECH UNIVERSITY CONSUMER WEBSITE
PHOTOGRAPHY, COLOR
47
a Candied Holiday
Have
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
American Advertising Federation, Lubbock 48
TEXAS TECH UNIVERSITY HOSPITALITY SERVICES IN-THEATER COMMERCIAL OR SLIDE
Late Night Movies
49 Welcome to Raiderland TEXAS TECH UNIVERSITY HOSPITALITY SERVICES SOCIAL MEDIA, SINGLE EXECUTION
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
PRODUCT OR SERVICE SALES
PROMOTION CAMPAIGN
American Advertising Federation, Lubbock 50
Veteran’s Day 2022
51 Columbia Reflection 1 TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
American Advertising Federation, Lubbock 52 Ribbon of Light TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
53
Salute TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
American Advertising Federation, Lubbock 54
TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
The Heart of a Horse
PYCO Book
HARTSFIELD DESIGN BOOK DESIGN
55
American Advertising Federation, Lubbock 56 Evermore, Victory Bells TEXAS TECH UNIVERSITY MAGAZINE DESIGN
National Safety Month
TEXAS TECH UNIVERSITY
SOCIAL MEDIA, SINGLE EXECUTION
57
American Advertising Federation, Lubbock 58 Hispanic Heritage Month TEXAS TECH UNIVERSITY ILLUSTRATION
National Safety Month
59
TECH UNIVERSITY ILLUSTRATION
TEXAS
American Advertising Federation, Lubbock 60
Rave On
UNITED SUPERMARKETS MENU
Buddy Holly Hall
FFAT
Rose Push
UNITED SUPERMARKETS
PRODUCT OR SERVICE SALES
PROMOTION CAMPAIGN
61
American Advertising Federation, Lubbock 62 Easter
TEXAS TECH UNIVERSITY STUDENT HOUSING SOCIAL MEDIA, SINGLE EXECUTION happy
Social Media 2022
Welcome Home 2022
TEXAS TECH UNIVERSITY STUDENT HOUSING
VIDEO EDITING
63
American Advertising Federation, Lubbock 64 Welcome Home Poster 2022 TEXAS TECH UNIVERSITY STUDENT HOUSING ART DIRECTION—SINGLE
UMC HEALTH SYSTEM
LOCAL TELEVISION
COMMERCIAL :30 SECONDS
65
UMC Children’s Hospital :30A
American Advertising Federation, Lubbock 66 UMC Children’s Hospital :30B UMC HEALTH SYSTEM LOCAL TELEVISION COMMERCIAL :30 SECONDS
67
UMC HEALTH SYSTEM CINEMATOGRAPHY—SINGLE
UMC Children’s Hospital - OPIY
American Advertising Federation, Lubbock 68 UMC 98th & Frankford Grand
UMC HEALTH SYSTEM SPECIALTY ADVERTISING - OTHER MERCHANDISE
Opening
UMC Children’s Hospital Campaign
UMC HEALTH SYSTEM
INTEGRATED BRAND IDENTITY CAMPAIGN
69
American Advertising Federation, Lubbock 70 UMC Water Safety Event UMC HEALTH SYSTEM SINGLE OCCURRENCE
Senior Sneak 2022
SOUTH PLAINS COLLEGE CARD, INVITATION OR ANNOUNCEMENT - CAMPAIGN
71
American Advertising Federation, Lubbock 72 Evermore Magazine, No. 2 TEXAS TECH UNIVERSITY PUBLICATION COVER DESIGN
73 Cover Illustration Evermore, No. 2 TEXAS TECH UNIVERSITY ILLUSTRATION
American Advertising Federation, Lubbock 74 First United Bank Phishing Alert THE PRICE GROUP INTEGRATED ADVERTISING CAMPAIGN REGIONAL/NATIONAL CONSUMER OVERSHARING STAN OVERSHARING STAN D ’t be an OVERSHARING STAN LOOSELIPPED LUCY LOOSELIPPED LUCY a LOOSELIPPED LUCY Protect y r p s al info! FIRST UNITED BANK WILL NEVER ASK FOR YOUR PASSWORD FIRST UNITED BANK iends at le n m e at: www.FirstUnited.BANK/support/security A WORD OF ADVICE:
75 LCEF Randy Rogers Concert Poster THE PRICE GROUP POSTER VISIT EVENTBRITE.COM FOR TICKETS WWW.LUBBOCKCOOPERFOUNDATION.ORG PRESENTED BY MEMBER FDIC A BENEFIT CONCERT FOR THE LUBBOCK-COOPER EDUCATION FOUNDATION ■ SATURDAY ■ MAY 7 ■ 2022 ■ COOK’S GARAGE ■ LUBBOCK ■ BAND AND SPECIAL GUEST ROSS COOPER ■ WITH ■
The Price Group is a full-service advertising and branding agency. With our 50th anniversary approaching, we decided it was time to update our identity. The previous company logo (below) was functional but didn’t reflect the creative reputation for which our firm is known. Several years ago we developed a labrador retriever mascot, Linc, and wanted to feature him more prominently in our identity, but update him to appear more assertive and energetic.
Price Group Identity Update
THE PRICE GROUP BRAND ELEMENTS
American Advertising Federation, Lubbock 76
primary mark secondary mark social media mark old logo old mascot
Price Group Unleash Results TV
THE PRICE GROUP
SINGLE-MEDIUM CAMPAIGN
77
American Advertising Federation, Lubbock 78 Fearless Season Two Website TEXAS TECH UNIVERSITY CONSUMER WEBSITE
Price Group 50th Anniversary
THE PRICE GROUP
INTEGRATED MEDIA CAMPAIGN
79
American Advertising Federation, Lubbock 80 Administration and Finance Website TEXAS TECH UNIVERSITY CONSUMER WEBSITE
STATE OF THE UNIVERSITY
State of the University Design
TEXAS TECH UNIVERSITY
SPECIAL EVENT MATERIALS
PRINTED OR DIGITAL
81
American Advertising Federation, Lubbock 82 Evermore Victory Bells, Issue 2 TEXAS TECH UNIVERSITY ILLUSTRATION
3
83
TECH UNIVERSITY ILLUSTRATION
Evermore Victory Bells, Issue
TEXAS
American Advertising Federation, Lubbock 84 Evermore West Texas Grit, Issue 2 TEXAS TECH UNIVERSITY ILLUSTRATION SPRING/SUMMER 2022 No 27 No 26 EVERMORE Magazine Meating the Demand In 2005, Texas Tech opened a store on campus for retail meat sales. Since then, Raider Red Meats has grown significantly. It features a wide variety of beef, pork, lamb and fully cooked products in store, plus shipping is available to all 50 states. Beyond offering products, Raider Red Meats provides hands-on, real-world experiences for students in the Meat Science and Muscle Biology Program and supports scholarships for students throughout Davis College. A range of Raider Red Meats products are available in Lubbock-area United Supermarkets and Market Street locations. But keep an eye out at your local store; they may be headed your way in the future. National Champions Texas Tech’s student teams continued to wreck the competition this year, bringing home four separate national championships. In September, a three-person team from the School of Personal Financial Planning came out on top in the 2021 Financial Planning Challenge, hosted by the Financial Planning Association®, Ameriprise Financial and the Certified Financial Planner Board of Standards. Ansleigh Brister, Valerie Carpenter and Laura Werner comprised the university’s first all-women team. It was Texas Tech’s third national championship in four years. In November, two teams representing the Department of Animal & Food Sciences in the Davis College of Agricultural Sciences & Natural Resources returned victorious. The Horse Judging Team captured its first national title since 2006, at the Farnam American Quarter Horse Association World Horse Judging Contest, and the Meat Judging Team won its 16th national competition during the 2021 American Meat Science Association International Meat Judging Contest. The victory marked not only the third straight national crown for the Meat Judging Team, which also won in 2019 and 2020, but also the second time Texas Tech’s team has been a back-toback-to-back national champion – it first accomplished the feat from 2011 to 2013. The Wool Judging Team also claimed its second straight national championship in March. RED RAIDERS STEP UP WHEN THE GOING GETS TOUGH WEST TEXAS GRIT ILLUSTRATIONS BY RONY DIXON BY GLENYS YOUNG While working toward his master’s degree, Satchell will complete two internships as part of the fellowship, one at the State Department in Washington and one at a U.S. embassy somewhere in the world. Throughout graduate school, he’ll have a mentor in the Foreign Service and, in the fall of 2024, he’ll enter the Foreign Service himself. “I studied Middle Eastern foreign policy, so I would prefer the Middle East or Northern Africa,” Satchell notes, “but I like to say I’m a global citizen. So wherever I’m needed, whatever may occur, wherever I’m sent, I’ll be happy to be there because I can learn so much from each post that I’m serving.” Beyond the next seven years, Satchell isn’t sure where his path will go –but he does know where he will end up. “I don’t really know how I will get to Secretary of State,” Satchell laughs, “but someone described me as having ‘global ambition,’ and I love keeping that in the back of my head to describe my drive. “I don’t have a set plan in place. It all depends on who the president is, who they select as ambassadors and secretary of state, and networking – a lot of factors come into it. But I know if I continue to be driven and ambitious, and I stick to my goals and my plans, I will get there. It will happen.” After all, history has its eyes on him.
“From the small things, like how I interact with people on campus, what I’m doing has an impact and molds my character as I pursue a diplomatic career.”
to her, I think the appreciation factor is just through the roof. I think she just had that moment where she’s like, ‘Man, these people are not going to forget me anytime soon.’”
For Beckie, bringing a gold medal back to her alma mater meant the world.
“My heart was so full when I was surrounded by those people,” Beckie says.
“It was really nice to be able to share that moment, especially with people who deserve a lot of credit for where I am in my career.”
When asked about the transformation he’s seen in Beckie over the years, from the fastest kid in Colorado, to a fiery straight-laced freshman, and now an Olympic gold medalist, Stone pauses for thought.
It’s a journey, he says, that transcends sports and gets to the very heart of who Beckie is.
“Losing your dad when you’re 7 years old, that’s tragedy. But she had to get through it, and the journey that followed made her who she is.
“And at any time, she could have shut it down. She’s got a great degree from Texas Tech, she’s super personable, and I think her job in communications would be immediate anywhere. But soccer is the path she chose, and continues to choose, and she’s been a raving success.”
Beckie’s life took another turn in April when she signed a three-year contract with Portland Thorns FC. To Stone, the choice indicates that Beckie has taken charge of her career path and – as usual – she is opting into a challenge.
“She could have stayed at Manchester City and continued to be an integral part of that program, but she wanted to come back and play here,” he says. “She could have asked to be on a team that
doesn’t have the history of winning that Portland does, but she knew she was going into a team where it’d be harder to make a contribution – and she stepped right in to play right away.
“She deserves happiness. She’s worked hard. But she’s not done yet. I think this journey’s got many chapters left and a lot of stories still to tell.”
Beckie agrees.
“No one ever knows where they’re going to be when it’s all said and done,” the gold medalist says. “A lot of people start out with a dream and that dream develops and it turns into other things. My dream was to be an Olympic soccer player. If you feel like your dreams are just as crazy, I think that’s a good sign.
“I don’t really know where my path is going to lead,” she adds. “I see more challenges, hopefully, in my future because that’s how we continue to grow. But, you know,
85 Evermore West Texas Grit, Issue 3 TEXAS TECH UNIVERSITY EDITORIAL SPREAD OR FEATURE DESIGN No 52 EVERMORE Magazine COMING HOME When Beckie returned stateside, one of the first things she did was call Stone. Since turning pro in 2016, she had come back to Texas Tech multiple times. While playing for the Houston Dash, the Sky Blue Football Club of New Jersey and Manchester City in England, she kept returning to Lubbock in the offseason for practice sessions with her former team. She later worked on the team staff while earning her 2017 bachelor’s degree in media strategies. She and Stone stayed close throughout it all. After celebrating her gold medal with her family in Colorado, Beckie wanted to celebrate with her Red Raider family, too. Stone had a surprise waiting for her on arrival. “He said, ‘There’s some media that want to talk to you and then we’ll celebrate as a staff afterward,’” Beckie laughs. “I walked in and would have never expected what I saw.” The media were waiting for her at John Walker Soccer Complex–alongside Beckie’s friends and former teammates, the entire Red Raider women’s soccer team and the complex’s namesakes, John and Lisa Walker. The applause was thunderous. “Janine never asks for appreciation,” Stone says. “She doesn’t ask for admiration. She’s not begging for a compliment. So when you give it
we’ve checked gold medal off the list. So, now it’s one day at a time and I’ll see what happens next.” Centennial Champion Texas Tech has a new horse to go along with its new century. Just after the university launched its centennial celebration in August, the Masked Rider’s new steed was given a timely stage name. Centennial Champion, as he’s now called, has stepped into the hoofprints of the 14 horses before him and acclimated admirably to a job that’s not only unfamiliar but can be downright frightening for horses when they begin. For more on that, re-read Issue No. 2. So, who is Centennial Champion? He’s a generally calm, trusting 9-year-old quarter horse gelding from Lubbock. His past jobs included working cattle, roping events and general recreational riding – and now he’ll be one of the most recognizable faces of Texas Tech. How fitting it is that, after a nationwide search, the right horse for the job was already right here on the South Plains? It just goes to show: From Here, It’s Possible. RED RAIDERS STEP UP WHEN THE GOING GETS TOUGH WEST TEXAS GRIT BY GLENYS YOUNG FALL/WINTER 2022 No 53 Tom Stone and Janine Beckie pose in the John Walker Soccer Complex. Stone surprised Beckie with a celebration during her triumphant return to Lubbock. (Photo by Brandon Brieger) ILLUSTRATION BY VERONICA MEDINA Research and Development When Joseph A. Heppert came to Texas Tech in 2017 as the university’s new Vice President for Research & Innovation, he spoke of the challenges faced throughout academia. While Texas Tech’s total and restricted research expenditures were seeing steady growth year after year, its federal research expenditures had been trending downward since 2014. The erosion of federal support for research, he explained, was affecting universities across the country, and yet, he was optimistic because of the vitality and diversity of scholarly and creative activities he found on this campus. Five years later, Heppert’s optimism seems particularly prescient. In 2022, the university topped $220 million in total research expenditures – up from $184.3 million in 2017 –and exceeded $43 million in federal research expenditures for the first time in school history, up from $31.3 million. Texas Tech also received a record total of nearly $65 million in federal awards overall, highlighted by the university’s largest grant ever. Initially $26 million from the National Science Foundation to launch the Engineering Research Center for Advancing Sustainable and Distributed Fertilizer Production, or CASFER, the grant could be renewed for a total of $51 million. We applaud the work of Texas Tech’s faculty and researchers in achieving these benchmarks and look forward to seeing how these advancements will benefit our world. ILLUSTRATION BY RONY DIXON
PRAIRIE DOG TOWNS EVERYWHERE CAN TRACE THEIR ROOTS TO LUBBOCK.
If prairie dogs live in a zoo or park near you, you may well have stopped to watch the chubby rodents’ playful antics and hear their yipping barks. But you probably don’t know there was a time the animals were hunted, nearly to extinction, or that their survival is largely attributed to one pioneer on the plains of West Texas.
It was 1935. For 10 years, Lubbock resident Kennedy N. Clapp had read the headlines predicting the extinction of the black-tailed prairie dog. Ranchers saw them as pests whose vast towns defoliated the land, making it too barren for grazing, and whose burrows posed a risk to cattle, since a broken leg was a death sentence. To eliminate the threat to agriculture, representatives of the U.S. Biological Survey poisoned hundreds of thousands of the rodents. A professional cotton buyer, Clapp was intimately interested in the prairie dogs’ fate. After all, his livelihood was tied to the success of Lubbock’s agriculture. And personally, Clapp was an avid gardener; his home on 13th Street was known citywide for its rose garden. So, perhaps it doesn’t make sense that Clapp became the rodents’ biggest advocate – but he did. As the federal government was looking to wipe out the prairie dogs, Clapp was working to save them. Luckily, he was unusually well positioned to do so. As chairman of the Lubbock Parks and Recreation board, Clapp carved out a section of the newly established Mackenzie State Park for the creatures. With the help of a friend, Clapp trapped two pairs of black-tailed prairie dogs and released them into their new enclosure. The rodents went to work, making the area now known as Prairie Dog Town their home. They dug burrows and birthed one new generation of pups after another.
In 1937, the newspaper made the grim announcement that prairie dogs were almost extinct around Lubbock – but not in Prairie Dog Town. Within five years, it had become world famous and one of the major attractions of Mackenzie Park
in 1963, the prairie dogs became not only the city’s chief tourist attraction but also its most appreciated export.
Clapp once said, “The man who gets the most out of life is the one who contributes most to his city and his neighbors.”
If that’s so, Clapp certainly got the most out of life.
Thanks to his efforts, prairie dog towns can now be found in zoos throughout the country – from Boston to San Diego, Minneapolis to Fort Worth, and everywhere in between.
The Arizona-Sonora Desert Museum offers prairie dog “adoptions.” The rodents are present in the Smithsonian’s National Zoo, in Washington, D.C.; at Devils Tower National Monument in Wyoming; Wind Cave National Park in South Dakota; and even Pairi Daiza, a privately owned zoo and botanical garden in Belgium. And it all started here – as a true Lubbock original.
American Advertising Federation, Lubbock Evermore Lubbock Original, Issue 2 TEXAS TECH UNIVERSITY EDITORIAL SPREAD OR FEATURE DESIGN PRAIRIE DOG TOWN SPRING/SUMMER 2022 No 65 WRITTEN BY GLENYS YOUNG ILLUSTRATION BY VERONICA MEDINA PHOTOGRAPH BY ASHLEY RODGERS because the rodents were so hard to find anywhere else. People were traveling to Lubbock from across the nation just to see them. As their population grew, the prairie dogs began tunneling out of their enclosure. Any animal not in Prairie Dog Town was fair game for extermination, so the parks department installed an underground fence to keep them where they would be safe. But it was impossible to ignore that Prairie Dog Town was bursting at the seams. Unwilling to poison or shoot the animals, Clapp and his successor, A.C. “Stumpy” Hamilton, found another solution. They put out a call to zoos, museums, parks and wildlife refuges the world over: Any that could meet strict requirements for the rodents’ care would be eligible to receive a shipment of prairie dogs, absolutely free. Judging by the immediate, overwhelming response, many people did not see prairie dogs as pests, and more than 1,000 residents of Lubbock’s Prairie Dog Town were soon relocated. They became the founding residents of new colonies from coast to coast and even at the royal zoo in Morocco. As the Lubbock newspaper noted
87 Evermore Lubbock Original, Issue 3
TEXAS TECH UNIVERSITY EDITORIAL SPREAD OR FEATURE DESIGN
American Advertising Federation, Lubbock 88 Evermore Leading Man TEXAS TECH UNIVERSITY EDITORIAL SPREAD OR FEATURE DESIGN FROM ACADEMIA TO THE AMPHITHEATER, DIMITRI PAPPAS IS CHANGING – AND SAVING – LIVES. LEADING MAN DIMITRI PAPPAS WRITTEN AND PHOTOGRAPHED BY ASHLEY RODGERS TITLE: CAST: SCENE: FALL/WINTER 2022 No 13 No 12 EVERMORE Magazine
89 Evermore Feels Like Home TEXAS TECH UNIVERSITY EDITORIAL SPREAD OR FEATURE DESIGN FEELS LIKE HOME BY GLENYS YOUNG ILLUSTRATIONS BY DARRICK WADE PHOTOGRAPHY BY ASHLEY RODGERS, DANA COVERT Darrick Wade felt the weight of the world on his 6-year-old shoulders. The usual vibrancy around his house had been muted – and he didn’t know why. After months of anticipation, Darrick and his 4-year-old sister, Roxy, had been so excited as they welcomed their newborn sister, Laurie, just weeks earlier. But today, his mother couldn’t stop crying. “It changes your world as a kid, when your mom’s struggling to keep it together,” he recalls. “I just remember being really worried; I was sensitive already, and that kind of thing bothered me.” Finally, Darrick’s father broke the news. “He told us they had just learned Laurie couldn’t hear or see,” Wade recalls. “He told us that was a big deal, and it would be changing the way we live.” And it did – but not only in the ways the Wade family expected. Growing up with Laurie enhanced her older brother’s natural senses. He learned to experience the world differently, giving just as much power to touch, smell and taste as to sight and sound. That shift in perspective made all the difference in Wade’s career as an architect. His unique focus on sensory design sets him apart from his peers in an overwhelmingly visual field. Now the assistant dean for external affairs in Texas Tech University’s College of Architecture, Wade credits his sister for helping him break away from the rest of his field. DARRICK WADE’S SISTER TAUGHT HIM TO SEE THE WORLD DIFFERENTLY.
Best Place to Work
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
MAGAZINE ADVERTISING FULL PAGE OR LESS
American Advertising Federation, Lubbock 90
91
TEXAS TECH UNIVERSITY HOSPITALITY SERVICES LOGO DESIGN
Just Say Cheese
American Advertising Federation, Lubbock 92 Roasted Street
TEXAS TECH UNIVERSITY HOSPITALITY SERVICES CARD, INVITATION OR ANNOUNCEMENT
Corn
Camerones a la Diabla
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
PHOTOGRAPHY, COLOR
93
American Advertising Federation, Lubbock 94 Soapsuds Centennial TEXAS TECH UNIVERSITY HOSPITALITY SERVICES PHOTOGRAPHY, COLOR
Fresh Toppings at the Blend
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
PHOTOGRAPHY, COLOR
95
American Advertising Federation, Lubbock 96 This Is How We Queso TEXAS TECH UNIVERSITY HOSPITALITY SERVICES PHOTOGRAPHY, COLOR
Raider Pit BBQ
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES MENU
97
American Advertising Federation, Lubbock 98 Festival de Sabores TEXAS TECH UNIVERSITY HOSPITALITY SERVICES POINT OF PURCHASE CAMPAIGN Special Guest Chef ANTONIO PIÑA hand-crafted cuisine. He prides himself bringing the farm to the fork. Piña and his team utilize locally-produced meats and vegetables to craft savory dishes that will tempt you to indulge and relax. Executive Chef Claraboya Scratch Kitchen + Bar located inside the DoubleTree by Hilton Lubbock SABORES festival de Digital Advertising & Menus slides
Death of a Chef
TEXAS TECH UNIVERSITY
HOSPITALITY SERVICES
POINT OF PURCHASE
CAMPAIGN
99
American Advertising Federation, Lubbock 100 The Break TEXAS TECH UNIVERSITY HOSPITALITY SERVICES LOGO DESIGN
101
Centennial Launch
TEXAS TECH UNIVERSITY
PHOTOGRAPHY, COLOR
American Advertising Federation, Lubbock 102
TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
Columbia Reflection 2
Crawlers
TEXAS TECH UNIVERSITY
PHOTOGRAPHY, COLOR
103
American Advertising Federation, Lubbock RHA Red Steagall Brochure HARTSFIELD DESIGN BROCHURE S A N C O U R T A E R I A L L O O K I N G N O R T H E A S T DRAFT Preserve. Pass Forward. Provide. Introducing a Vision for the Red Steagall Institute for Traditional Western Arts
105
TEXAS TECH UNIVERSITY MAGAZINE DESIGN
Evermore West Texas Grit
American Advertising Federation, Lubbock 106 When Sweets Fly logo HARTSFIELD DESIGN LOGO DESIGN
107 Evermore
TEXAS TECH UNIVERSITY MAGAZINE DESIGN
Lubbock Original
American Advertising Federation, Lubbock 108 Ink-N-Immunity TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
109 Everything Worth Having PRIMITIVE LOCAL TELEVISION COMMERCIAL :30 SECONDS
American Advertising Federation, Lubbock 110 Ain’t That Pool Just Peachy PRIMITIVE PHOTOGRAPHY, COLOR
Sunset at the Llano PRIMITIVE PHOTOGRAPHY, COLOR
111
American Advertising Federation, Lubbock 112 Pride Month TEXAS TECH UNIVERSITY SOCIAL MEDIA SINGLE EXECUTION
113 Visit Amarillo TV campaign THE PRICE GROUP REGIONAL/NATIONAL TELEVISION COMMERCIAL CAMPAIGN
American Advertising Federation, Lubbock 114 From Here, It’s Possible TEXAS TECH UNIVERSITY CAMPAIGN
Fiddler
PHOTOGRAPHY, COLOR
115
TEXAS TECH UNIVERSITY
American Advertising Federation, Lubbock 116 Centennial Fireworks TEXAS TECH UNIVERSITY PHOTOGRAPHY, COLOR
Holiday 2022
UNITED SUPERMARKETS
SALES KIT OR PRODUCT INFORMATION SHEETS
117
American Advertising Federation, Lubbock 118 Dwight Yoakam Chilton UNITED SUPERMARKETS PRODUCT OR SERVICE SALES PROMOTION CAMPAIGN
August Pies
UNITED SUPERMARKETS CAMPAIGN
119
American Advertising Federation, Lubbock 120 Bookmark UNITED SUPERMARKETS SINGLE UNIT ANY SIZE
happy 121
UNITED SUPERMARKETS PRODUCT OR SERVICE SALES PROMOTION CAMPAIGN
Easter 2022
American Advertising Federation, Lubbock 122 Tortilla Bag Refresh UNITED SUPERMARKETS PACKAGING
lo
123
c al lo c al
SUPERMARKETS
Summer Melons UNITED
PRODUCT OR SERVICE SALES PROMOTION CAMPAIGN
American Advertising Federation, Lubbock 124 Spirit Magazine Fall 2022 UNITED SUPERMARKETS CAMPAIGN
125 Spirit Magazine Winter 2022 UNITED SUPERMARKETS CAMPAIGN
HAVE QUESTIONS? Contact Julie Hodges at julie.hodges@ttu.edu or 806.834.0083 SUMMER CLASSES youth 2022 Hands-on learning for students who have completed GRADES 1-5 $125/PER CHILD FOR THE WEEK $100 FOR RHA MEMBERS WILDLIFE ART PIONEER LIVING TEXAS HISTORY LEATHERWORKING WESTERN MOVIES NATIVE PLANTS WATER CONSERVATION June 13-17 | 8:30am to 12:30pm For more information or to register, visit: ranchingheritage.org/nrhc-events/kids-events/ American Advertising Federation, Lubbock 126 RHC Summer Youth Classes Poster HARTSFIELD DESIGN SINGLE UNIT
Red Shoe Shindig 2022
CNDK8 DESIGNS
CARD, INVITATION OR ANNOUNCEMENT
CAMPAIGN
127
American Advertising Federation, Lubbock 128 Hatch Chile Fest 2022 T-Shirt UNITED SUPERMARKETS SPECIALTY ADVERTISING APPAREL
Indoor OF plants Scan to Enter THIS THIS Try Try New! New! New! ReadyMealsTableBlend Chicken&Rice SecretCode:Meal HYDRATED TIPS TIPS for cooking Scan to Enter with Keeping FROZEN FOODS FROZEN FOODS 129 Road Trip to Your Health UNITED SUPERMARKETS POINT OF PURCHASE CAMPAIGN
JANUARY 8 & 9 | 11 AM - 3 PM LIVE WELL Eat Well TO Expo COME SAMPLE Delicious Food TO START YOUR NEW YEAR Good Food Makes a Di erence Learn more at HAPPYANDNOURISHED COM American Advertising Federation, Lubbock 130 Eat Well to Live Well Expo UNITED SUPERMARKETS BRANDED CONTENT & ENTERTAINMENT ANY PRINT MEDIUM
131 Savings in Bloom UNITED SUPERMARKETS POINT OF PURCHASE COUNTER TOP OR FREE STANDING
Hatch Chile Fest 2022
UNITED SUPERMARKETS
POINT OF PURCHASE
COUNTER TOP OR FREE STANDING
American Advertising Federation, Lubbock 132
Saturday, DECEMBER 3 11 AM - 3 PM JUDGING TIMES 1 PM - 3 PM SIGN UP IN-STORE TODAY! *Contest is limited to the first 30 entrants. 1ST PLACE WINS $250 giftcard 2ND PLACE $100 3RD PLACE $50 giftcard giftcard 14th Annual COOK OFF 133 Tamale Cook-off UNITED SUPERMARKETS SALES KIT OR PRODUCT INFORMATION SHEETS
1 American Advertising Federation, Lubbock 134 Student Housing Year in Review TEXAS TECH UNIVERSITY STUDENT HOUSING PRINTED ANNUAL REPORT
TTU USH Staff Appreciation Logo
TEXAS TECH UNIVERSITY
STUDENT HOUSING
LOGO DESIGN
135
American Advertising Federation, Lubbock 136
TEXAS TECH UNIVERSITY STUDENT HOUSING ILLUSTRATION
TTU USH Policy Poster
Experience the Benefits of Student Life in the Residence Halls Proximity to Classes and Dining Locations Free In-Hall Tutoring On-Campus Parking. Free WiFi Limitless Laundry Free Social Activities and Programs Daily Community Housekeeping On-Call Staff 24/7 housing.ttu.edu | 806.742.2661 137 Live on Campus Ad TEXAS TECH UNIVERSITY STUDENT HOUSING MAGAZINE ADVERTISING FULL PAGE OR LESS
BUDGET GUIDE FY23 American Advertising Federation, Lubbock 138 FY23 Budget Guide TEXAS TECH UNIVERSITY STUDENT HOUSING PUBLICATION COVER DESIGN
Learning Communities Logo
TEXAS TECH UNIVERSITY
STUDENT HOUSING
LOGO DESIGN
139
American Advertising Federation, Lubbock 140
TEXAS TECH UNIVERSITY STUDENT HOUSING LOGO DESIGN
Move-in 2022 Logo
USH Happy Holiday 2022
TEXAS TECH UNIVERSITY
STUDENT HOUSING
ART DIRECTION
SINGLE
141
American Advertising Federation, Lubbock 142 MLK Day 2022 TEXAS TECH UNIVERSITY STUDENT HOUSING CARD, INVITATION OR ANNOUNCEMENT IT STARTS WITH ME Love is creative and redemptive Love builds up and unites; hate tears down and destroys.” -Martin Luther King Jr. 1957 We invite you to participate individually in a reflection activity in commemoration of the legacy of Dr Martin Luther King Jr We encourage you to participate as you choose in the route activities to further your understanding and appreciation of the work and life of Dr. King The route starts on Boston Ave. at the Administration Building, and the route s activities are detailed on posters found along the route You can also access the route map and route activities on the MLK Celebration website *Wreath donated by United Supermarkets 11 - 11:30 a.m. | MLK Wreath Ceremony 11:30 a.m. - 4 p.m. | Reflection Walk 4th Annual ALL ARE WELCOME MLK Legacy March Tuesday, Jan. 18, 2022 depts.ttu.edu/housing/mlkCelebration.php January 17-24, 2022
is creative and redemptive. Love builds up and unites; hate tears down and destroys.”
“Love
-Martin Luther King Jr. (1957)
Summer Housing 2022
TEXAS TECH UNIVERSITY
STUDENT HOUSING
SOCIAL MEDIA
SINGLE EXECUTION
143
Winter Break 2022
American Advertising Federation, Lubbock 144
TEXAS TECH UNIVERSITY STUDENT HOUSING SOCIAL MEDIA SINGLE EXECUTION
Guns Up Carol of Lights 2022
TEXAS TECH UNIVERSITY
STUDENT HOUSING
PHOTOGRAPHY, COLOR
145
Raider on the Street 2022
American Advertising Federation, Lubbock 146
TECH UNIVERSITY
HOUSING
MEDIA
EXECUTION
TEXAS
STUDENT
SOCIAL
SINGLE
Carol of Lights 2022
TEXAS TECH UNIVERSITY
STUDENT HOUSING
ONLINE/INTERACTIVE CAMPAIGN
147
American Advertising Federation, Lubbock 148
TECH UNIVERSITY STUDENT HOUSING CINEMATOGRAPHY SINGLE
Goals Video 2022 TEXAS
2022 UMC Employee Banquet
UMC HEALTH SYSTEM
CARD, INVITATION OR ANNOUNCEMENT
149
American Advertising Federation, Lubbock 150 2022 UMC CMN Broadcast UMC HEALTH SYSTEM INTEGRATED BRAND IDENTITY CAMPAIGN
Now is the Time Spring Semester
151
SOUTH PLAINS COLLEGE CAMPAIGN
American Advertising Federation, Lubbock 152 Quick Guide 2022 SOUTH PLAINS COLLEGE DIRECT MAIL
SPC Texans Hat
SOUTH PLAINS COLLEGE
SPECIAL EVENT MATERIALS
PRINTED OR DIGITAL
153
SOUTH PLAINS COLLEGE SPECIAL EVENT MATERIALS PRINTED OR DIGITAL
American Advertising Federation, Lubbock 154
SPC Agriculture Table Topper
First Generation
First Cousins
SOUTH PLAINS COLLEGE
SOCIAL MEDIA
SINGLE EXECUTION
155
American Advertising Federation, Lubbock 156 Commlines June 2022 SOUTH PLAINS COLLEGE DIGITAL PUBLICATIONS SINGLE
157
American Advertising Federation, Lubbock 158 Graduation SOUTH PLAINS COLLEGE LOCAL TELEVISION COMMERCIAL :60 SECONDS OR MORE
159 Lubbock Lemonade Day 2022 UNITED SUPERMARKETS CARD, INVITATION OR ANNOUNCEMENT CAMPAIGN the JOIN US FOR FOR LEMONADE DAY SATURDAY APRIL 30 2:00 - 4:00 PM Sign up for Lemonade Day, stock up for your booth, get your questions answered. Lemonade Day is May 7th big
American Advertising Federation, Lubbock 160
UNITED SUPERMARKETS LOGO DESIGN
United Family Learning Logo
Scholarship Plan
BROCHURE
UNITED SUPERMARKETS
American Advertising Federation, Lubbock scholarships AAF District 10 is thrilled to award multiple scholarships, totaling $33,000! • Applicants must attend a college within the Tenth District of the American Advertising Federation • Submit a completed application by March 31, 2023 • Please visit aaf10.org/scholarships for more information & the application form For questions, please contact Jenise Wooten jenise.wooten@ttu.edu Submit a completed application by March 31, 2023 162
Student Awards
163
American Advertising Federation, Lubbock 164 Gelatte CHANNING BUCHANAN ONLINE/INTERACTIVE WEBSITES DESKTOP OR MOBILE
By Anabelle Jorge
Evergrin Dog Co.
ANABELLE JORGE
INTEGRATED BRAND IDENTITY CAMPAIGN
165
Hiring
Late Night Movie Ad
TAYLOR MILLER
ELEMENTS OF ADVERTISING
CINEMATOGRAPHY
SINGLE
American Advertising Federation, Lubbock 166
Doggo: Dog Fast Food Restaurant
DANIELLE WATERS
INTEGRATED BRAND IDENTITY
CAMPAIGN
167
American Advertising Federation, Lubbock 168
HURTADO
OF ADVERTISING CINEMATOGRAPHY SINGLE
Happy Halloween 2022 ALEX
ELEMENTS
Eyedentity
SHAOFEN XUE
INTEGRATED BRAND IDENTITY
CAMPAIGN
169
American Advertising Federation, Lubbock 170 Garlic Girls LESLIE SORIA VILLA SALES & MARKETING COVER/EDITORIAL SPREAD OR FEATURE - SERIES The New York Times Magazine GARLIC GIRLS FEBRUARY 9, 2022
All Over
CHANNING BUCHANAN INTEGRATED BRAND IDENTITY CAMPAIGN SINGLE
171
American Advertising Federation, Lubbock 172 Texas
ALEENA ACOSTA OUT OF HOME POSTER - SINGLE
Wine Event
A celebration of West Texas wine and grapes.
The Conversations Campaign
BULLET AD TEAM
CONSUMER CAMPAIGN
173
American Advertising Federation, Lubbock 174 Flamin’ Dogs OLIVIA ROBSON INTEGRATED BRAND IDENTITY CAMPAIGN A FESTIVAL BY LIV ROBSON FLAMIN’ DOGS
175
ADVERTISING CAMPAIGN
History of America: Edited by Texas DANIELLE WATERS MAGAZINE
American Advertising Federation, Lubbock 176 New York Times Cover & Spread AARON RODRIGUEZ PRINT ADVERTISING CAMPAIGN The New York Times Magazine The New York Times Magazine 02-06-2022 how a leaked twitter video ead to an abrupt Naval response
177 Taste of the Bayou Event Poster LIBBY CROUCH SALES & MARKETING POINT OF PURCHASE B Y U of the O T A S T E THE MARKET Stangel/Murdough november 10-11 11am-2:30PM ; 5:30PM-8PM while supplies last
Hand Rolled Flautas Video
ELEMENTS OF ADVERTISING CINEMATOGRAPHY SINGLE
American Advertising Federation, Lubbock 178
SURAJ VEMULA
Election Day 2022
JOSHUA KEMPKER-THETFORD ONLINE/INTERACTIVE SOCIAL MEDIA SINGLE EXECUTION
179
Happy Independence Day 2022
JOSHUA
SINGLE EXECUTION
American Advertising Federation, Lubbock 180
KEMPKER-THETFORD
SOCIAL MEDIA
Level Up Conference
SOCIAL MEDIA
181
JOSHUA KEMPKER-THETFORD
SINGLE EXECUTION
Happy Labor Day 2022
SOCIAL MEDIA SINGLE EXECUTION
American Advertising Federation, Lubbock 182
JOSHUA KEMPKER-THETFORD
183
JOSHUA KEMPKER-THETFORD ELEMENTS OF ADVERTISING ART DIRECTION SINGLE for the 2023 HOUSING FAIR Off-Campus Jan. 31 SAVE THE DATE REGISTRATION OPENS: Nov. 28 EARLY BIRD REGISTRATION CLOSES: Jan. 9 REGISTRATION CLOSES: Jan. 27 $750 EARLY BIRD REGISTRATION FEE: REGISTRATION FEE: $900
Harry Potter OCHF Save the Date
American Advertising Federation, Lubbock 184
Thanksgiving 2022
HURTADO
OF ADVERTISING CINEMATOGRAPHY SINGLE
Happy
ALEX
ELEMENTS
185 Filling It SHAOFEN XUE OUT-OF-HOME POSTER CAMPAIGN 6001 Fannin St Houston, TX 77030 april 22nd-april 23rd 3:00-10:00pm
CHPNO–The Next Generation
CPHNP BOOK 2022
ONLINE/INTERACTIVE DIGITAL PUBLICATIONS
American Advertising Federation, Lubbock 186
1
187 Know Your Limits. OLIVIA ROBSON OUT-OF-HOME POSTER CAMPAIGN 742-RIDE 742-RIDE 742-RIDE
American Advertising Federation, Lubbock 188 Caramel Apples Event Poster TAYLOR MILLER SALES & MARKETING PRODUCT OR SERVICE SALES PROMOTION POINT OF PURCHASE Caramel Apples Monday, October 31st The Commons 12pm - 8pm While supplies last. $4.49
That’s So Ramen Digital Ad
TAYLOR MILLER
SALES & MARKETING
PRODUCT OR SERVICE SALES PROMOTION
POINT OF PURCHASE
189
American Advertising Federation, Lubbock 190 We’re
Social
TAYLOR MILLER SOCIAL MEDIA CAMPAIGN
Hiring
Throwback
Commuter Dining Social Post
TAYLOR MILLER
SOCIAL MEDIA
SINGLE EXECUTION
191
Scavenger Hunt Social Post
American Advertising Federation, Lubbock 192
TAYLOR MILLER SOCIAL MEDIA SINGLE EXECUTION
Cactus Taco Event Poster
LIBBY CROUCH
SALES & MARKETING
PRODUCT OR SERVICE SALES PROMOTION
POINT OF PURCHASE
193
Heights of Victory
Game Day Operations
American Advertising Federation, Lubbock 194
OF ADVERTISING LOGO DESIGN
Heights of Victory LIBBY CROUCH ELEMENTS
Smashburger Comic Digital Ad
LIBBY CROUCH
SALES & MARKETING
PRODUCT OR SERVICE SALES PROMOTION
POINT OF PURCHASE
195
Countdown to Classes Fall 2022
American Advertising Federation, Lubbock 196
KEMPKER-THETFORD
JOSHUA
SOCIAL MEDIA SINGLE EXECUTION
Minecraft Masked Rider
JOSHUA KEMPKER-THETFORD
SOCIAL MEDIA
SINGLE EXECUTION
197
A COMMUNITY ADVISOR IS...
LEGO Student Staff Recruitment
American Advertising Federation, Lubbock 198
live-on part-time Residence Life student staff position that is supervised by Residence Life professional staff. They have primary responsibilities in community building, administration, on-call/crisis response, and departmental and campus support. They are also responsible for establishing a community environment focused on student learning and student success. CA 142
A
JOSHUA KEMPKER-THETFORD
ADVERTISING ART
ELEMENTS OF
DIRECTION SINGLE
199
HURTADO
Student Assistant Spotlight ALEX
ELEMENTS OF ADVERTISING CINEMATOGRAPHY SINGLE
American Advertising Federation, Lubbock 200
Move-in Transformation ALEX HURTADO SOCIAL MEDIA SINGLE EXECUTION
TTU
201
American Advertising Federation, Lubbock 202 It’s Tech! MADELINE LEEAH SOCIAL MEDIA SINGLE EXECUTION
Throwback Thursday Series
203
ALLISON WHITE SOCIAL MEDIA CAMPAIGN
American Advertising Federation, Lubbock 204
GLENN SOCIAL MEDIA SINGLE EXECUTION
Staff Spotlight MAKAYLA
Valentine’s Day Charcuterie Board
CHRISTOPHER DAUL
SOCIAL MEDIA SINGLE EXECUTION
205
WHO ARE WE?
American Advertising Federation, Lubbock 206 Gender Article Magazine Design HAL SPERRY SALES & MARKETING STATIONERY PACKAGE SINGLE OR MULTIPLE PIECES w i t h out t h e p u b l i c e y e.. by a le x mar z ano-lesnevic h APRIL 2ND 2021 WITHOUT THE PUBLIC EYE,
207
aaflubbock.com
