ORD Summer 2016 Day3 by Active Interest Media

ORD

NEWS SAVE THE POLAR BEARS

The Conservation Alliance met for a power breakfast to direct effort toward the Arctic.

GEAR HAPPY FEET, HAPPY LIFE

Check out the latest in footwear for hiking, climbing, trail running and traveling.

Q&A THE RAMBLIN’ MAN OF SALES

40,000 miles on the road: Take a peek at the itinerant lifestyle of an independent sales rep.

3 DAY

AU G U S T 5 , 2 016

The POWER Issue Brands leverage OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

playtime into loyalty

page 20

The industry’s sway on the election page 10

PLUS: New leadership

at the Grassroots Outdoor Alliance

page 12

From left: Smartwool’s Jeff Snow, global community manager; former President and General Manager Mark Satkiewicz; and Marla Bailey, senior manager of strategic planning/product

The official publication of:

PAGE

EXCLUSIVE

Smartwool’s chief steps down and departs the show. page 7

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CONTENTS

Day 3

Outdoor Retailer Daily AUGUST 5, 2016

( THE POWER ISSUE ) Competitors lined up for the pinewood derby at Wednesday’s Outdoor Industry Party (p. 85).

COVER

20 The Ties that Bind

For years, top brands have bonded with dealers, reps and media on outdoor trips from bike rides to Mt. Rainier climbs. What do such sufferfests do for business?

NEWS

7Smartwool’s Chief Resigns

Mark Satkiewicz came to ORSM as president and general manager but left with neither title. Here’s the story behind the shakeup.

POLITICS

10Clinton v. Trump

“THIS YEAR, THE ROAD TO THE WHITE HOUSE RUNS THROUGH THE MOUNTAIN WEST.’” —JENNIFER ROGALA

OUTDOOR RETAILER DAILY

PAGE 10

PHOTO BY LOUISA ALBANESE

This election is more than a popularity contest. Our public lands hang in the balance.

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Fox Racing Indicator Pro Short

Experience Fox Racing products and more at the CORDURA® brand booth #39213.

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CONTENTS

Day 3

Outdoor Retailer Daily AUGUST 5, 2016

GEAR TRENDS

MORE NEWS

Sporty features and anatomically inspired designs take hiking shoes to new heights.

Trail Running Footwear

The sport’s growing popularity begets more supportive, protective and specialized kicks.

Climbing Footwear This season’s styles target gym climbers, women and kiddos.

State of the Outdoors

Vermont’s Mike Snyder becomes the latest state government official to focus on the outdoor industry.

Editor’s Picks

We roamed the floor looking for the best new gear. Here’s what caught our eye.

New Exhibitors

Meet the new kids on the block at ORSM.

Waterproofing, durable materials and stylish touches are the name of the game this year.

Preview the best new gear on the show floor.

Lifestyle Footwear

Water Shoes & Sandals

Expect extra stability and quick-dry features in the latest batch of amphibious footwear.

Socks

Bright colors and patterns are in—for both dudes and ladies.

New Product Gallery

50 Peaks, 50 Days

Climbers Melissa Arnot and Maddie Miller go for every state high point and prove what’s possible.

LOGISTICS

Insider’s Guide to Salt Lake City

Let a local point you to the city’s top bars, restaurants, trails and much more.

Show Info & Maps

Can I take my dog on the show floor? When does the shuttle leave? Find answers to these and other burning questions here.

OUTDOOR RETAILER DAILY

PHOTOS BY BEN FULLERTON / CAVEMAN COLLECTIVE

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NEWS

WHAT’S HAPPENING OUT THERE

Smartwool Shakeup The president and general manager abruptly calls it quits to join TOMS in California.

PHOTO BY BEN FULLERTON / CAVEMAN COLLECTIVE

FTER 10 YEARS with Smartwool, Mark Satkiewicz resigned Tuesday, effective immediately, and departed the Summer Market. Smartwool and parent company VF Corporation confirmed his resignation, but declined further comment. “Those are all personal decisions that we won’t discuss,” said Scott Baxter, VP of VF Corporation and group president of outdoor and action sports. “He had a great career here that we’re very proud of, and we’re very happy for him and wish him nothing but success.” Satkiewicz could not be reached for comment Thursday, but left on “very good terms,” according to Baxter. Satkiewicz started as Smartwool’s VP of sales in 2007 and was promoted to president in 2009, before VF Corp. bought the company in 2011. He has been on the Outdoor Industry Association board since 2013 and encouraged other brand CEOs to sign the Camber Outdoors pledge to make their workplaces better for female employees. “He’s been a great partner to our organization,” said Deanne Buck, executive director of Camber Outdoors. “I’m sure he’ll take his passion for cycling and running and outdoors to his new role at TOMS and do for them what he did for Smartwool.” TOMS is a private, California-based purveyor of footwear and apparel; the company did not respond to inquiries. Satkiewicz is a master of bringing people together around a common cause, said Amy Roberts, executive director of OIA, and he has always made industry goals a priority. “Even though he obviously had a lot of responsibilities at Smartwool, he’s been one of the board members who makes time,” Roberts said, adding that he helped her personally as she transitioned into her role as executive director. “I really hope he’s able to stay on the board.” However, board seats are only available to companies that are members of OIA and TOMS is not. Under Satkiewicz’s leadership, Smartwool became a key partner for Camber Outdoors, and well-known for its healthy company culture and inclusiveness for women.

“That guy has brought so much to the table,” said Zach Branson, an independent sales rep and coowner of Mountain Source, a rep agency. “He is just a phenomenal leader. He makes you want to go the extra mile for the brand, and you don’t want to let him down or the brand down ... He made you care and have a family attitude about the brand.” Smartwool is full of talented people who will continue to move the company forward, Baxter said, and he doesn’t expect anything to change radically. The Smartwool ride to OR (see p. 20) will continue in the future, according to Molly Cuffe, global brand

marketing director for Smartwool. “I think it was the right time for him,” Cuffe said. “I think it was the right time for his family.” Baxter said he feels confident about the brand’s future. It has not been determined whether the search for a new president will be internal, external or both. “We have a really highly talented group of people that are here at Smartwool,” Baxter said. “We will move forward.” –Kassondra Cloos with additional reporting by Aaron Bible and Kristin Hostetter AUGUST 5, 2016 DAY 3

NEWS ADVOCACY

Through New Eyes At The Conservation Alliance’s breakfast, nature photographer Florian Schulz made the case for saving even those places you may never see.

OUTDOOR RETAILER DAILY

ing climate—herds of caribou so thick they nearly blot out any view of the tundra and flocks of guillemots in mint-green ice-melt ponds. “In a time when we’re more and more disconnected from nature, I think this is really a way of getting people more and more excited,” Schulz said. Though pressure to open the Arctic to drilling has eased, the area is not officially protected, and even President Obama has mentioned a need to see it designated as wilderness (which requires an act of Congress). Already, the Prudhoe Bay oil field is adjacent to ANWR’s 30 million acres. When he started taking pictures, Schulz said, there was just one drilling pad, and now development stretches for more than 100 miles. “It’s like this cancer,” he said. Energy companies working there report 500 spills a year. “We are pushing the animals out, but in a bigger way, we’re killing the last place that is truly wild,” he said. “It still has that scale. It still has that size.” The Great Bear Rainforest on the coastline off British Columbia also faces the ongoing threat of an oil pipeline and oil tankers. A spill would

irreparably damage habitat to salmon, grizzlies and wolves. “We cannot risk those places,” he said. “There are none left.” But there’s potential to see the areas protected, Schulz said. He called on attendees to support a campaign to protect ANWR (and postcards preaddressed to President Obama waited on every chair). “Even if you don’t go there, it’s an ideal and something we maybe need to do as human beings,” Schulz said. Before the talk, Conservation Alliance officials updated the audience on their recent work. Just since January, they have secured nine victories preserving wild lands and protecting access, helped get plans for a dam in Alaska canceled and aided in the designation of three national monuments in California. Those lands join with existing national parks and preserves to create the secondlargest protected landscape in the world at 1.8 million acres. But the work is far from finished. “We hope there’s still some ink in President Obama’s pen,” added John Sterling, executive director of The Conservation Alliance. “How bold we can be really depends on how loud all of you are in saying that these places matter to the future of our nation,” said Christy Goldfuss, managing director of the White House Council on Environmental Quality, which advises the president on environmental policies, including the creation of new national monuments. “If you have any doubt about whether it matters, right now, it matters.” –Elizabeth Miller

PHOTOS BY MICHAEL HANSON, FLORIAN SCHULZ

HOTOGRAPHER FLORIAN SCHULZ WAS BENT far over the bow of his boat, his camera dipped into the water near the Baja Peninsula to photograph gray whales in their summer birthing grounds, when one turned and approached. “It made me stop—stop breathing,” he recounted for a standing room-only crowd at The Conservation Alliance Breakfast on Thursday morning. “Suddenly, it wasn’t me anymore watching the whale, it was the whale watching me.” We always see the world from the human perspective, he said, never from that of the animals. And they’re voiceless to defend themselves against our choices. “If we take away their land, their waters, they quietly go away,” he said. Months later and 8,000 miles north, on a hastily purchased and mended sailboat off the coast of Alaska, he watched whales breaching and wondered if any of them were the same animal he’d looked in the eye. Schulz was at work on the latest iteration of a project he spoke about at ORSM five years ago: wildlife migration corridors through swaths of North America. His prior “Freedom to Roam” project covered Yellowstone to the Yukon; this one follows the Pacific Coast from Baja to the Beaufort Sea on the margins of the Arctic Ocean. Both times, he ended up in the Arctic National Wildlife Refuge (ANWR), a land former Secretary of the Interior Gale Norton dismissed as a flat, white nothingness. His work of more than a year documents an area that is anything but: images of polar bears adrift on chunks of ice—sentries of a chang-

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NEWS ELECTION

Flexing Our Political Muscle

How the 2016 elections could shape the future of the outdoor industry—and be shaped by it.

OUTDOOR RETAILER DAILY

Ray Rasker of Headwaters Economics spells out how public lands benefit local economies at Wednesday’s panel.

“We try to be a balanced, reasonable organization and pursue a balanced approach, but these lands are the background of our industry. Our business depends on these public lands, and any threat to that is an existential threat to our industry.” adventurelands. Counties with a high concentration of public lands see a higher population, more employment, more personal income and higher per capita incomes. “Protect public lands, and you protect the economy,” he said. That data translate the industry into words those in Congress understand: jobs, jobs, jobs. But for those who speak money in a different language— namely, campaign contributions—there’s the OIA

political action committee. It’s still relatively small fry in a sea of PACs that often spend millions on their candidates: OIA PAC reported just under $90,000 in the last presidential election cycle. “We’re not big money, but we’re a big idea,” said Hans Cole, campaigns and advocacy director for Patagonia. The OIA PAC has vetted its first slate of candidates for this year and will soon discuss that roster of 15 to 20 with members. “We’re looking forward to being able to invest significant resources in the candidates,” Boian said. He declined to share specific fundraising goals, but said OIA would be happy to get close to its 2012 numbers. Patagonia's “Vote Our Planet” campaign also calls on voters to keep the environment in mind as they vote this November—and to vote all the way down the ballot. Those local elections matter as much as the ones at the top, Cole said. “We really believe and know from the science out there that we’re facing an environmental crisis,” he said. “We absolutely must have leaders who understand these issues and are willing to make strides to protect us and protect our planet.” But no matter which administration takes power early next year, he said, those in the industry need to be there, telling their stories, talking up their economic impact and making the case for the value of these public lands. –Elizabeth Miller

PHOTO BY LOUISA ALBANESE

OURTEEN MILLION MORE Americans recreate outdoors than voted in the last presidential election—a real force to be reckoned with, and one that’s finally gaining some traction in political arenas. Already this year, Secretary of the Interior Sally Jewell announced a pilot program that officially measures the recreation economy and President Obama, while spending his Father’s Day vacation in Carlsbad Caverns National Park, cited the industry’s $646 billion economic impact. “The outdoor industry not only has a toehold, now we’re really starting to climb,” said Alex Boian, senior director of government affairs for the Outdoor Industry Association. Yet while Hillary Clinton’s campaign released a policy document calling for doubling the outdoor recreation industry in the next 10 years, the Republican National Committee’s platform wants states to reclaim ownership of federal public lands and waters. Outdoor recreation advocates argue that the expense for managing those lands could overwhelm state budgets, prompting their sale to the highest bidder and limiting public access. “We try to be a balanced, reasonable organization and pursue a balanced approach,” Boian said, “but these lands are the background of our industry. Our business depends on these public lands, and any threat to that is an existential threat to our industry.” Polling and voting records show low popular support for selling off public lands. Research from the Center for Western Priorities on swing states Colorado and Nevada, and also in Montana, where a gubernatorial race hangs in the balance, show voters overwhelmingly support a balanced approach to public lands—not one that would see them sold off to pay down a budget deficit or opened to private development. And how those voters feel matters: “This year, the road to the White House runs through the mountain West,” Jennifer Rogala, executive director of the Center for Western Priorities, told roughly 50 attendees at the Wednesday afternoon panel “Winning the West: How the Economics and Politics of the Outdoor Industry Will Influence the 2016 Elections.” The core message of the presentation was that, as with so many issues in our nation’s capital, choices will come down to cold, hard cash. “Outdoor recreation is not just playtime, it’s serious business,” said Rob Southwick with Southwick Associates, which produced the study reporting the industry’s $646 billion impact. Headwaters Economics’ Ray Rasker also presented research indicating a relationship between the presence of public lands and robust, resilient local economies (though stats can’t certify cause and effect). Tourism to these places—plus access to airports—seems to have fueled a transformation of cow towns to outdoor

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NEWS LEADERSHIP

The Voice of Many

ICH HILL NOW NEEDS a flowchart to explain his work history, which has taken him to a number of well-known brands, from Kokatat to Kelty, Marmot, Patagonia, Ibex and prAna in roles he describes as “sphincter-like”: He has served as a channel through which everything passes. The next prong on the journey will see him put that experience to use as president of Grassroots Outdoor Alliance (GOA), a seat Wes Allen announced he would leave earlier this year. “We’re just psyched: Perfect person for where we are right now,” said Chris Howe, chairman of the board for GOA, a group of more than 100 independent outdoor retailers who allied to share strategies and advocate to vendors. He points first to Hill’s wealth of experience, from customer service to sales manager, director and vice president positions to working on brand-building in a multichannel era. “That, coupled with the wealth of relationships that Rich has in this industry—it’s just the right person at the

right time,” Howe said. It was right after Hill spoke at Connect last June, GOA’s gathering of retailers and select brands, that Allen asked Hill if he’d consider interviewing for the job. “My imagination went wild with what’s possible,” Hill said. But the core that’s driven his career up ‘til now will carry through: “Staying focused on consumer behavior—that’s the thing that grounds me in any storm.” Other changes on the horizon will likely involve elements of Big Data information collection around customer loyalty and perhaps some diversification in the brands connecting to retailers in GOA. “There’s an opportunity to shine the light on smaller brands and retailers that are relevant and have a story to tell,” he said. “There’s a lot of genius in small brands ... [Though] it’s not really about size, it’s about relevance.” But, he said, he’ll start with taking a friend’s advice: You have two ears, and one mouth, so use them in that proportion. –Elizabeth Miller

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Industry veteran Rich Hill takes over as president of the Grassroots Outdoor Alliance.

NEWS POLITICS

States Consolidate Outdoor Influence

OR ALL THE HUNDREDS of billions of dollars outdoor recreation contributes to the United States economy, the outdoor industry hasn’t traditionally used its influence to pull the levers of power. In the past couple of years, Washington, Utah and Colorado have created government offices to flex the industry’s muscle on policies like land use, conservation and recreation. Now, Vermont is poised to be the fourth state on that list— and the first in the Northeast. Mike Snyder, commissioner of forests, parks and recreation for the state of Vermont, doesn’t want to wait for his state to establish one of those offices. Since recreation is part of his job description, he’s getting a head start on uniting Vermont’s outdoor industry. Roughly $2.6 billion—10 percent of Vermont’s GDP—comes from outdoor recreation. Snyder said Vermont was on board with the idea of a statelevel position to help foster and grow the local outdoor industry. “Until we get there,” he said, “I’m committed to using my office to do [that work], and to be really proactive about coordinating and collaborating with commerce and economic development—because that’s what it’s about.” Snyder is at Outdoor Retailer this week to meet with brands from Vermont and find out how the state can help them succeed by providing capital for startups, offering business incentives and tackling conservation and access issues.

He’s not at Outdoor Retailer “to have meetings just to have meetings,” he said. He spent a good chunk of time on Wednesday at the Darn Tough Vermont booth, chatting over maple bacon creamees (get yours at #BR417). “I’m trying to break out of the traditional, ‘well, we’ll make trails and people will use them,’” Snyder said. “Believe me, that’s been really fun because we expanded mountain biking on state lands, we’ve expanded backcountry skiing. That’s a big part of what I’m doing and I’m really proud of it … [but] what about manufacturers of gear? What about retailers? Part of our mission now is getting us together.” Like many other states with vibrant outdoor communities, some of Vermont’s outdoorists see the “hook and bullet” population as separate. Snyder—an avid deer hunter and backcountry skier—wants to work to get rid of that divide, which he says is an “unnecessary barrier.” “I think it’s the same population, and we can grow both. We know hunting, in particular, is on the wane, and so be it,” Snyder said. “When we talk about outdoor recreation, we’re talking about [both industries] ... There’s probably more opportunity to grow more and be more efficient, particularly in a small state like Vermont, if we do it simultaneously.” –Kassondra Cloos

PHOTO BY MICHAEL HANSON

Mike Snyder is poised to be Vermont’s leading industry voice.

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Editors’ Picks

We scoured the floor to bring you this roundup of standout new products.

1. JUMPER AROUND We suspect trendy Millennials will be tripping over themselves to get their paws on the new Kavu Freeland romper for women. Bold natural prints and sustainable Tencel fabric bolster this casual apparel piece, solidifying its place squarely in the center of what may prove to be the most questionable fashion trend of 2017. #5001 [MSRP $95] kavu.com

2. THE GREAT COVERUP The new Indio Polartec PowerGrid ½-zip Hoody from Marmot solves a slew of your baselayer needs: It’s lightweight, wicking, breathable, has UPF 50 sun protection and comes in men’s and women’s styles. #34037 [MSRP $110] marmot.com

3. PRESTO CHANGE-O Columbia trots out its OutDry waterproof/breathable fabric in the new seam-sealed EX Reversible Jacket. The stretchy, soft-feeling technical shell transforms into a clean, urban style when flipped inside out. #28011 [MSRP $150] columbia.com

5 1

OUTDOOR RETAILER DAILY

4. A BAG FOR ALL SEASONS The 75-liter Mountain Hardwear OutDry Duffel could be your next one-bag quiver. It’s completely waterproof (rain-room tested for 24 hours) and doubles as a beer cooler for those dirtbag climber parties out of the back of your van. #26001 [MSRP $180] mountainhardwear.com

5. POP A WHEELIE We’ve never seen anything quite like the Exped Transfer Wheelie Bag. It weighs just 3 lbs., 12 oz., and turns your pack into the wheeled bag you wish it were when lugging it through airports. Stuff your pack inside the roll-top bag for easy wheeling; you can also unzip it to expose your pack’s suspension system, letting you wear the whole assembly on your back, too. It expands from 40 to 100 liters. #10034 [MSRP $149] exped.com

6. TRAIL TO TERMINAL Italian-built and good-looking as it is functional, the AKU La Val Low GTX also features an asymmetric heel and lugs designed to correct potential pronation. It looks like a win-win for comfort, travel and light hiking, too.

PHOTOS BY MICHAEL HANSON

#VO2172 [MSRP $190] aku.it/en

7. WATER WEAR Nailing both the bold print and swim legging trend, Roxy adds the Keep It Roxy Surf Legging to its fitness line for S17. They give gals UPF 30 protection for SUP, surf and yoga in and out of the water in a recycled nylon/ spandex blend.

8. SURVIVAL IN A CAN Venture out to Venture Out and check out the apocalypse-ready Supplies tube from VSSL Outdoor Utility Tools—a 9-inch-long, seamless, extruded anodized aluminum canister fully loaded with a firestarter, candle, fishing gear, signal kit, water treatment tablets and a three-mode LED flashlight in the top. #VO2092 [$100] vsslgear.com

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AUGUST 5, 2016 DAY 3

NEWS

Question of the

Day

What animal would you like to take on the trail?

“A pony, so I can trek up mountains.” –Andre Belue, Carhartt, Inc.

–Ricky Lester, REI

“My big fluffy cat, Eli (also known as Mr. Squishy). I’d love to set him loose so he can chase mice and squirrels.” –Coral Darby, Aventura

OUTDOOR RETAILER DAILY

“A trained velociraptor. To bring me dinner.” –Mark Blume, Patagonia

PHOTOS BY LAUREN DANILEK

“A chicken. If I got lost out there, I could eat its eggs—or meat.”

NEWS FEATURE

Beyond

the Boardroom

Get on a bike or strap on a pair of crampons to lay the groundwork for the outdoor industry’s strongest relationships. BY AARON H. BIBLE

Y QUADS AND my knees burned like hell as I rolled along Utah’s high desert roads west toward Wolf Creek Pass, eventual destination Salt Lake City. It was the kind of ride where the stench of hot asphalt sticks in your throat and sweat-mixed sunscreen stings your eyes. Alone, this might have been misery. But I was in good company. Seventy of us—brand leaders, retailers, media— joined the 10th annual pilgrimage from Smartwool’s headquarters in Steamboat Springs, Colorado, and continuing some 400 miles and 13,000 feet of climbing to Park City. And now 70 of us were up-shifting in silence as we ground our way toward the pass. Nearing the top, the cheers and clapping of the fellow riders came into earshot. The mood lightened as we rolled into support tents offering respite from the heat. Smartwool’s Ride to OR is one of a handful of long-standing brand events that are the basis of relationship-building in the industry. When the president of Smartwool tells you that the Ride is the four most important days of the year to him, that tends to get your attention. It also raises a question: What, exactly, does a 400-mile sufferfest of sweating together and eating together have to do with selling socks? ASK ANYONE WHO’S been on a difficult outdoors trip and they’ll tell you the strength of personal

OUTDOOR RETAILER DAILY

bonds increases with hardship; sweat sticks people together. “There’s nowhere to hide out there,” Mark Satkiewicz, former president and general manager of Smartwool, told me at the end of the third day. “When you’re tired, maybe you’re hurting, and you’re working together with your fellow riders, your true self comes out. There’s no better way to come together than an event like this.” That was true when Satkiewicz started the Ride 10 years ago and it’ll remain true as Smartwool transitions to new leadership. “The fact that it remains relevant and a must-do for a lot of people speaks to the truly authentic nature of a business based on connecting with people outside, which in my mind is the very foundation of this industry,” said Smartwool global brand marketing director Molly Cuffe, who confirmed Smartwool’s intention to continue the Ride in the future, even without Stakiewicz at the head of the peloton.

SATKIEWICZ’S

LAST RIDE

On Wednesday night, Smartwool confirmed that Mark Satkiewicz, president and general manager, was stepping down, effective immediately. Read the story on page 7.

That’s the big picture, but what happens between people on the bikes rarely stays there. “There’s not much better than working hard at something together in terms of bonding, and cycling especially has that ability,” said Joe O’Connor, director of operations for VF Outdoor and Action Sports Canada, during the Ride. “The group is stronger than the individual. These are great memories for people, and that can really secure a relationship.” Conversations begun on the bike lead us out on the trade show floor. During long stretches of false flats, retailers, material experts, execs, management, data folks, reps and media from around the country bump shoulders while exchanging tales of the trade. The result is something more than industry banter. “The Smartwool ride allows retailers, the brand and friends of the industry to connect for four days in a unique chance to get to know the brand from the human side,” said Ken Sung, a six-time Ride participant and partner at key Smartwool retailer Gazelle Sports, in Michigan. And Smartwool isn’t alone in this thinking. From Yakima to The North Face, SCOTT Sports, Osprey, Big Agnes and others, the dealer event is de rigueur for many top outdoor brands. Many events stretch back to the early days of these companies and have become key parts of their identities. In 1972, the late Skip Yowell launched a dealerfocused climb of Mt. Rainier, and today, it holds the record for the most consistent group climbs on the mountain. “This is an event I would go down on the sword over,” said Ann Daw, vice president of marketing at JanSport and now the brand’s longest-

Clockwise from left: Cyclists on the Smartwool Ride to OR glide through a mountain valley; camping out with Big Agnes; climbers with JanSport descent Mt. Rainier in Washington.

PHOTOS BY COURTESY

standing employee. “JanSport DNA is about the experience and the journey and not taking yourself too seriously, and this climb is very much the equivalent of that.” SHUTTLING DOWN INTO Salt Lake City is like pulling away from summer camp, looking longingly out the back window of your parents’ sedan as all your friends move on to their separate lives. Reconvening on the show floor, we are reunited by our still sore and shaking quads and the conversations shared, carcasses dodged, miles covered. It’s the most unique way to build relationships across the industry I’ve experienced in my two decades attending Outdoor Retailer. I’m not alone in this thinking. Jon Dorn, SVP of digital and creative services for Active Interest Media

(the parent company of this publication) has also done the Ride and climbed Mt. Rainier with JanSport. “I love how our industry works—adventure leads to friendships, and friendships lead to meaningful work, and all three virtues come together in some pretty magical experiences,” he said. Zach Branson, an independent sales rep and coowner of rep agency Mountain Source, based in Denver and Park City, completed his 10th year on the Ride this week. He bought his first road bike just for the occasion back in 2007, and now cycling makes up 90 percent of his outdoor time. “I was a mountain biker before but not a very serious one, and now I pretty much get up in the spring and summer every day in fear of not being in shape to do the Ride,” Branson said at the end of day three in Duchesne, Utah.

He has invited a number of his retailers on the Ride over the years, and some come back every time. “The thing that’s so cool about the Ride is it creates relationships that are bigger than just selling socks. We’re really fortunate to work in an industry where it’s more than just business; it’s more than transactional. You can’t do this ride and not get closer to the people who are around you.” The wind and heat at the end of day four kept no one from reaching the Olympic Training Center in Park City, putting us just shy of four century rides in four days. All but a few of our tribe were slightly worse for wear, but I didn’t hear anyone say they would never do the Ride again. The power and authenticity of connecting with industry partners in the activities that inspire us makes four days in the air-conditioned Salt Palace feel like a walk in the park. AUGUST 5, 2016 DAY 3

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GEARTRENDS HIKING FOOTWEAR

HIKERS GET SPORTY

Technical footwear gains wider appeal through athletic features. BY MORGAN TILTON

Athletic makeover

Hiking boots are backing away from the heavy-duty look. Several brands, including Timberland, Under Armour and Hi-Tec, are revamping traditional shapes to create sportier designs and featuring mesh/synthetic uppers instead of leather. The goal? To win over Millennials. “People have less free time, and more people are living in urban areas—they’re not going on multiday backpacking trips as much," said Chuck Roth, Oboz design director. "They don’t need an overbuilt product.” Some manufacturers are also using the Strobelstitch construction method (when the upper is stitched rather than glued or welded to outsoles), traditionally used for athletic pairs like tennis and running shoes. The outcome is lightweight, flexible, comfortable uppers.

Anatomical designs

In search of an increasingly seamless fit, brands are analyzing the foot’s anatomical profile to create and fine-tune lasts and shoes, including gender-specific shapes. AKU, for instance, enhances its lasting with a process dubbed the Elica System: All of a shoe’s components are formed using the last shape, including the midsole and outsole. And Treksta develops new pairs via the brand's established NestFIT last technology: Mold shapes featuring realistic angles for the toes and ankles are imprinted into the midsole and outsole.

All walks

People want the ease of grabbing a bite with friends after a hike. So why shouldn’t their technical footwear also have a bit of fashion sense? “One of the major trends is the crossover between outdoor performance and lifestyle,” said Product Line Manager for Danner Outdoor Donald McLellan. “Consumers want footwear that can perform at the highest levels and look stylish at the same time.”

PHOTOS BY COURTESY

Instant comfort

Skip the warm-up: Consumers want boots that are durable enough to withstand mile after mile, but they should also feel great the second they’re laced up. “I don’t think anyone is looking to make a hiking boot purchase where they need time to break it in—they want it comfortable out of the box,” said KEEN Senior Product Line Manager, Outdoor Ryan Riggs. CONTINUED ON PAGE 24

KEEN (#32183) debuts the women’s Terradora in the brand’s new TrailFit category, aimed at urban dwellers who want city-to-trail style. Tailored to the average female’s foot anatomy, the design is narrower in the heel—to help the boot stay put on steep ascents— provides support for a higher arch, is lightweight and has a softer EVA midsole (MSRPs $130-$140). AUGUST 5, 2016 DAY 3

GEAR TRENDS HIKING FOOTWEAR CONTINUED FROM PAGE 23

OUTDOOR RETAILER DAILY

multidirectional traction heel with lugs that channel water away from the shoe. 2. Timberland (#34149) launches the Euro Hiker Jacquard (pictured) and the Euro Hiker Spacer (MSRPs $120-$130). Inspired by the original Euro Hiker, it uses the weaving techniques of athletic footwear. Both feature SensorFlex technology—the brand’s comfortable underfoot support system—but the Spacer is lighter and has a slimmer

profile (it uses 30 percent less rubber than the Jacquard). 3. Hoka One One (#35091) brings out the Tor Speed 2 Mid (MSRP $150), a lightweight, versatile hiking boot built on a running shoe chassis with multidirectional, 5mm deep Vibram lugs for enhanced grip on sloppy trails. Both the upper and interior waterproof bootie deflect water, providing double protection against river crossings. The boots feature a no-sew construction (the upper

materials are welded together, not stitched) and a gusseted tongue keeps debris out. A plush ankle collar creates feelgood support. 4. Danner (#32177) introduces the Mountain 600 (MSRP $180) with the new Vibram SPE midsole, a compound made with a polymer blend of synthetic natural rubber and EVA that’s engineered to deliver comfort, flexibility and performance without excess weight. To top it off, the waterproof upper is suede

leather, and the Vibram Fuga outsole offers solid trail grip. 5. Under Armour (#38203) offers the Newell Ridge Mid and Low (MSRPs $170-$180), which feature a proprietary molded support structure in the upper, a waterproof/ breathable Gore-Tex bootie and a compression-molded EVA midsole. Lightweight and comfortable, these are for fastpaced hikers who also want to wear them for a casual bike ride or free climbing.

PHOTOS BY COURTESY

1. Hi-Tec (#32149) celebrates adaptability, lightness and comfort with the women’s Wildlife (MSRP $80) featuring the patented XLR8 (pronounced "accelerate") technology, a custom PU compound that provides squishiness in the entire sole (versus only the heel, as in previous models). “[XLR8] is 10 percent lighter than traditional hiking EVA and provides 20 percent more rebound capabilities,” said HiTec Product Marketing Manager Jeff Stine. It also features a

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GEAR TRENDS TRAIL RUNNING FOOTWEAR

RUNNING HIGH

Trail running shoes are ready for uneven alpine terrain and longer days outdoors. BY MORGAN TILTON

Salomon (#36126) introduces an integrated, non-waterproof gaiter in the XA Enduro (MSRP $160). The breathable gaiters protect the ankles from rocks, debris and scree during quick descents without making runners sweat profusely. Designed for mountain terrain, the open-mesh uppers keep the breeze moving, and the Wet Traction Contragrip lug pattern makes the sole sticky on wet or dry surfaces.

Expanding profiles

Mixing it up

Runners who stick to the road may still outnumber dedicated trail runners, but more pavement-pounders are starting to scurry up trails, too. One inspiration behind a road runner’s switchover: the desire to stay pain-free. “Doing the same run and mileage may compound the problem that’s causing the injury,” explained Travis Hildebrand, run product merchandising manager of Salomon Footwear. “Mixing urban runs with trail and speed runs can reduce overuse injuries.”

OUTDOOR RETAILER DAILY

Stride support

Designers are seeking to address foot support problems in fresh ways. For instance, Salomon studied the foot vibration that occurs while running. The heel strike triggers 50 percent of the vibration, the toe-off releases 15 percent, and 35 percent occurs when the foot is transitioning from heel to toe. While general shoe designs may tackle the toe-off and landing needs, Salomon aimed to reduce all three areas of stride vibration in its new Vibetech technology. How? Proprietary heel and forefoot insertions—which are half the weight of traditional EVA foam—that absorb shock waves and reverberation.

Rockin’ barriers

Several brands are focusing on rock-protective features, from gaiters to integrated plates. Some pay particular attention to adding protection without upping weight. One secret ingredient: carbon. “Carbon is a romantic love for all designers,” said Adriano Rossato, product manager at Dynafit. “Using the lightest, stiffest and most tunable material available to create functional footwear is just darn exciting. Carbon allows for the best protection for your feet without any weight sacrifice and also makes the shoes feel more responsive or snappy.” CONTINUED ON PAGE 28

PHOTOS BY COURTESY

Trail running experienced 11 percent growth in the last three years and was one of the most popular outdoor activities in 2015, according to the Outdoor Foundation. As the sport grows, brands are expanding their footwear lineups and diversifying the trail running category to offer shoes for everyone from novices to marathoners. Distinctions include trail pairs tailored to less rugged and rocky terrain all the way to mountain designs for high alpine ascents. For example, Under Armour launches the Horizon Trail Running collection, which includes three pairs: two for longer-distance runners—one of which is ultralight—and an entry-level trail shoe for long training days. The general differences? Fatter midsoles for training, more aggressive outsoles for longer runs and lighter weight for racers who are gunning for the finish line. The existing Columbia and Montrail brands have also joined forces to form Columbia Montrail, a new alliance that will manufacture trail and mountain running footwear as well as technical performance apparel.

GEAR TRENDS TRAIL RUNNING FOOTWEAR CONTINUED FROM PAGE 26

1. In the Norvan VT (MSRPs $170$200), Arc’teryx (#1019) launches the 360-degree Support System. It consists of an external skeleton—a non-stretch, PU-coated synthetic wrap—plus strands of interior webbing, which are adjustable with a single-pull lacing system. What's it for? On steep, rocky ascents and scrambles, runners can tighten the shoe’s volume for precision and stability, and then disengage the fit to restore a more comfortable internal volume in less rigorous conditions.

OUTDOOR RETAILER DAILY

2. Columbia Montrail (#28011) brings out the Trient OutDry Extreme (MSRP $175), inspired by the Ultra-Trail du Mont-Blanc, in its mountain running category. The pair features Columbia's waterproof/breathable OutDry Extreme technology for wet-weather trips, plus toe and heel caps for impact protection. The Vibram outsole has a 3.5mm lug height for biting traction on rugged terrain. And the midsole keeps longdistance runners in mind with an ample supply of EVA.

3. Icebug (#BR532) releases the Oribi RB9X (MSRP $160), a lightweight trail runner built for stability, durability and comfort. A new rock plate protects the forefoot from sharp underfoot stones. Other features include a grippy rubber outsole with a “tractor” tread pattern for increased traction, a 7mm drop and a flexy, low-profile midsole with a contoured design that cups the heel for extra support. Also on board: a welded heel sole and a mud guard for sloppy weather conditions.

4. For distance runners who tackle technical trails, La Sportiva (#16027) debuts the Akyra (MSRP $140). Its lightweight, breathable upper is a blend of mesh with a supportive MicroLite Skeleton: a TPU-based reinforcement that looks like a spiderweb and lies over the AirMesh upper. The thick midsole and aggressive lugs— including the Trail Bite, which are like FriXion rubber teeth under the heel— improve traction on climbs and descents while maintaining comfort.

PHOTOS BY COURTESY

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GEAR TRENDS CLIMBING FOOTWEAR

Gym rats

CITY ROUTES

Urbanites and indoor climbers influence climbing footwear. BY MORGAN TILTON

You’ve read the headlines: Climbing gyms are on the upswing in the U.S. “We’ve seen estimates of 1,000 new climbers a year coming to the sport, and many of those people may never climb outside,” said Jonathan Lantz, president of La Sportiva North America. Beginner- and gym-friendly climbing shoe designs focus on balancing comfort and all-day support with features like lace-free elastic or Velcro straps for easy entry. The boom in indoor climbing is also inspiring brands to expand high-performance designs: pointy toes and more aggressive, downturned shapes (visualize a parrot’s beak) for athletes sending harder routes. Entry-level pairs are expanding, too, with fewer flat-slipper profiles. “Because of the gym climbing, climbers are starting with more difficult routes outside,” said Dave Kassel, Five Ten senior category manager of rock and outdoor.

Women on the wall

In tune with wider trends in the outdoor industry, women’s-specific lasts are becoming a greater priority. “Ladies tend to have a lowervolume, narrower foot, and a lower heel bone," said SCARPA Climbing Category Manager Mark Busby. "We adjust our lasts appropriately for those features, and it’s our intention to complement the lineup with gender-specific shoes.” More shoes built for a variety of foot shapes pay off for men, too: “The standard of women’s shoes is a low-volume platform—but we see women wear men’s shoes and the other way around,” said Evolv spokesman Todd Walton.

Mini crushers

1. For young climbers, La Sportiva (#16027) launches the Maverink (MSRP $120) with no-edge technology: a rounded, more square-shaped shoe tip (versus pointed), which more closely matches the shape of the foot and allows climbers to contact the rock surface more uniformly. The shoes are customizable with a blank upper that kids can draw on and design themselves, which helps the pairs remain identifiable among a pool of friends.

OUTDOOR RETAILER DAILY

2. Evolv (#1035) adds the Shakra (MSRP $155) to its women's line. It features a narrower upper, lower all-around volume, and slightly softer midsole for a more sensitive feel. For comfort and precision, the rand design offers side-pressure relief and thicker rubber at the toe for optimal hooking. 3. Red Chili (#1041) introduces the Voltage (MSRP $150), a curved-down shoe for high-level climbs, technical

bouldering and overhanging routes. The wide shape features a synthetic upper with a toe patch—a sticky rubber strip that folds over the top, above the toenails—a rigid midfoot section and a soft toe box for enhanced sensitivity. The last’s slight curve pushes the foot forward towards the front for an enhanced drive on holds. 4. SCARPA (#3001) updates the Force V (MSRP $130) with a flatter last shape and

low-charge active randing— meaning a slow, gentle release of energy that’s stored in the rand. “The whole idea of randing is a slingshot—a big band that wraps around the heel and pushes the foot to the front of the shoe,” explained Busby. The feature helps to achieve performance without sacrificing comfort for all-day climbs, cracks and slab. 5. Five Ten (#12017) debuts the Urban Approach (MSRP

$100), a lightweight, flexible leather and canvas design that doubles for everyday use. The back is collapsible for slipperstyle wear, and the dotty-tread Stealth Phantom rubber outsoles are non-marking (to keep the wood floors at home safe) but offer traction and durability, so gym-seekers can jump on an indoor climb as they warm up or route setters can wear the shoe as they reconfigure holds and test the rhythm of new routes.

PHOTOS BY COURTESY

Paralleling the climbing gym boom, the number of kiddo wall-crawlers has risen, too. In just the past year, the number of competitors involved in the USA Climbing Bouldering Youth National Championships surged by 39 percent. Girls and boys are equally taking to the wall: Females constitute 50 percent of the competitors and have since at least 2012, according to USA Climbing records. Reflecting the growth, brands are introducing more pairs designed for kids that include both technical and fun features, like outers that can be colored in for a personalized look.

GEAR TRENDS LIFESTYLE FOOTWEAR

Lifestyle footwear shines with high-end materials, exceptional durability and outdoor-minded styling. BY JENNA BLUMENFELD

Everyday outdoor

Lifestyle footwear for outdoor consumers should still match the wilderness-ready aesthetic. For women, this means not-too-delicate designs, and for men it means burlier shoes that communicate performance and mountain man rigor. “Everything we design is put through the ‘outdoor filter’,” says Johanna Koeberle, Senior Global Product Manager for KEEN lifestyle. “I like to combine elements from our outdoor performance styles, like Gore-Tex, webbings, or hardware, and mix that with beautiful leathers or textiles to create a hybrid combination of ‘trail meets city.’” Similarly, Chaco designers add fashionable touches to sandals, like brushed metal closures and suede footbeds.

Rain or shine

This year, manufacturers are making sure their lifestyle footwear is water-worthy enough to handle summer storms and stagnant puddles on city streets. Bogs, for example, will launch rain boots with styl-

ish features like a front-lace system. Likewise, Muck Boots also debuts pattern-accented boots that look just as good with skinny jeans as with a skirt.

Materially comfortable One of the main reasons consumers choose to buy lifestyle footwear from outdoor brands is the perceived combination of durability, performance materials and comfort. For its new Aspen Slipper, T.B. Phelps uses bison leather and a longer-than-usual molding process for a resilient casual shoe—all made in North and Central American footwear factories practiced in hand-stitched methods. Similarly, Timberland uses ultrastrong rawhide laces in its new men’s moccasin for style and strength. The result: comfortable shoes that won’t disintegrate after a month of heavy wear. CONTINUED ON PAGE 34

It’s all about style and performance for Muck Boots’ (#PV2119) new Cambridge Rain Boot (MSRP $150). Made with 3mm neoprene and an EVA midsole, this slipresistant boot is designed to usher urban commuters to work dry and in style. Eye-catching designs add interest around the cuff, and a moisturewicking liner prevents foot clamminess.

PHOTOS BY COURTESY

HAPPY FEET

SMART WATCHMAKING

Come visit us at booth #38167 ÂŠ2016 Timex Group USA, Inc. TIMEX, IQ and SMART WATCHMAKING are trademarks of Timex Group USA, Inc. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Timex is under license. IOS is a trademark or registered trademark of Cisco in the US and other countries and is used under license. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

GEAR TRENDS LIFESTYLE FOOTWEAR CONTINUED FROM PAGE 32

2. These ain’t your average river guide's Chacos (#32136). The new women's Sydney (MSRP $125) features a premium full-grain leather upper, leather-wrapped PU midsole, suede footbed, pigskin lining and rustic-looking buckle, making this full-backed shoe the epitome of relaxed elegance.

3. You'll be happy to wake up to rain, thanks to Bogs’ (#123) new Amanda 4-Eye Boot (MSRP $90) for women. Detailed with attractive laces,

this 100-percent waterproof boot is lined with a proprietary material designed to pull sweat from feet and prevent moisture buildup. DuraFresh, an organic biotechnology, helps block foot odor. Rebound cushioning in the midsole provides comfort. 4. Freewaters (#VO2379) stands out in the outdoor lifestyle category by offering a completely vegan shoe, made of cloth instead of leather. The new Tall Boy Trainer Knit (MSRP $95) is extremely lightweight (each pair is just 17 ounces) and seamless, taking consumers from work to shopping to dinner with ease. 5. The newly launched line T.B. Phelps (#20014), owned by Bates Accessories, debuts the Aspen Slipper (MSRP $175). Made with American bison leather, this super-soft men’s slipper has a durable, non-skid PU sole perfect for indoor and light outdoor use. An inner wool lining wicks sweat. Also cool: T.B. Phelps prioritizes North and Central American manufacturing—their main factory is in Haverhill, Massachusetts.

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PHOTOS BY COURTESY

1. Fellas will crave Timberland’s (#34149) Tidelands Ranger Moc (MSRP $100), which nods to time-tested materials and construction. We’re talking rawhide laces, a premium full-grain leather upper sourced from a tannery highly rated by the Leather Working Group (an industry group that works to improve leather sustainability), leather midsole and hand-sewn details at the toes. Modern improvements include SensorFlex technology in the underfoot, which provides support and flexibility for a smooth ride over all kinds of terrain.

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GEAR TRENDS WATER SHOES & SANDALS

MAKE A SPLASH

The latest amphibious shoes and sandals cradle feet, prevent slips— and look good doing it. BY JENNA BLUMENFELD

For some outdoor footwear brands, it’s not waterproofing that makes a shoe seaworthy. Instead, it’s the shoe’s ability to dry quickly. After all, the thinking goes, water shoes are going to get wet—but they don’t have to stay wet. This means using materials like breathable mesh and adding multiple drainage points. This type of quick-dry footwear is very popular with travelers seeking one pair of lightweight shoes for ocean kayaking, fishing, hiking and playing in rivers and lakes, says Greg Thomsen, managing director of adidas Outdoor U.S. For these consumers, the shoes of choice are quick-drying, comfortable in hot weather and “more versatile than flip-flops in many situations and countries.”

Stay-put foot

Some brands are focused on solving the age-

old problem of keeping open sandals like flip-flops actually on your feet—and borrowing features from performance shoes to pull it off. For example, hiking shoe brand Oboz launches into the sandal category with details like an insole with supportive arches and heel beds that cup the foot. “We wanted to give our customers sandals, but with the support they’ve come to expect from Oboz,” said co-founder Josh Fairchilds.

Details matter

We all want go-anywhere sandals that we can wear all summer. Brands like Treksta and Columbia introduce new designs that can passably pair with a summer dress or linen pants, thanks to leather overlays and light detailing, but that are also pumped up with adventure-friendly sticky soles and lugs. CONTINUED ON PAGE 36

Bogs (#30169W) debuts the Helix (MSRP $60), a waterproof sandal with a slew of technical benefits, including a thermomoldable insole: Heat the shoe for four minutes, imprint and let it cool for a custom fit. Other features include water-friendly traction on the outsole to prevent slips on wet surfaces and DuraFresh odor-fighting treatment.

PHOTO BY COURTESY

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GEAR TRENDS WATER SHOES & SANDALS CONTINUED FROM PAGE 32

2 1

2. Columbia (#28011) focuses on comfort, style and performance with its men’s and women’s Kokua/Kokui (pictured; MSRP $60). Light or dark leather styling makes them suitable for frolicking on the beach, grabbing sunset cocktails or attending casual BBQs. But a memory EVA midsole and hexagonal rubber lugs lend traction and technical performance, too. Also check out Columbia’s Molokai II (MSRP $60), a sporty sandal with a super-soft ride thanks to Fluidfoam, a technology made of highly responsive foam (rather than gels, airbags or plastic parts), in the midsole.

3. Treksta (#32157) expands its NestFit technology—a fit designed around the natural foot shape to relieve pressure or blister points—with the Mateo Flower (MSRP $55-$60), a new woman’s summer sandal that prioritizes fit and feel. (In other words, more walking and less flipping and flopping.) The brand’s new Hypergrip WaterLock outsole ensures traction on wet surfaces with additional rubber lugs. A delicate floral decal on the sandal’s exterior provides a bit of style, too. 4. Sandals get a rugged upgrade, thanks to Oboz’s (#BR401) new Ococee (pictured; MSRP $55), a traditional flip-flop fortified for durability, stability and traction. This comfortable sandal features soft webbing that crisscrosses the foot and wraps around the toe for stability, and a single-density EVA insole that cradles the heel. Lugged carbon rubber outsoles take the Ococee from the riverside to the seaside with ease. Also check out Oboz’s new Selway sandal (MSRP $55), a flip-flop with similar features but with webbing between the toes.

TIME FOR A

State leaders are putting Utah’s recreation economy and local jobs at risk with a plan to take over outdoor spaces that belong to all Americans. To pay for managing those lands, Utah would have to close access and sell America’s public lands to private developers. The attack on public lands will hurt Utah’s $12 billion outdoor recreation economy and the thousands of jobs it supports. Utah’s leaders need to make a U-Turn and start respecting public lands—before they drive our recreation economy and jobs off a cliff. LEARN MORE:

UTurnUtah.com | #UTurnUtah Center for Western Priorities

PHOTOS BY COURTESY

1. It’s all about drainage and ventilation for adidas’ (#1009) new Terrex ClimaCool Voyager Slip-On (MSRP $60). Aimed at travelers, with lighter weight and foot-protective features, these cushy slip-ons are both comfortable in hot weather and quick-drying, thanks to wraparound mesh construction. A durable TRAXION outsole, which offers maximum grip in all directions, makes these amphibious shoes ideal for maneuvering around slippery rocks and streams.

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GEAR TRENDS SOCKS

ON YOUR FEET

Sport-specific designs, zoned cushioning and playful styles are the name of the game this season. BY MORGAN TILTON

Wear anywhere

Just say no to boring gray hiking socks. “We combine classic wardrobe staples with athletic socks to create a casual yet stylish and curated lifestyle look,” said Goodhew and Sockwell's VP of Design and Merchandising Mercedes Marchand. Because while socks are designed with specific applications, folks aren’t necessarily donning their favorite pairs for one purpose only. “People have such numerous activities that they are blurring the lines,” said Smartwool Global Marketing Director Molly Cuffee. “It’s a ‘wear-anywhere' mentality, which is a guiding light for the consumers. The way [Smartwool] absorbs and outputs that trend is through a lot of pattern and color.”

Sharp-dressed men

Imagine that: Dudes care about style just as much as ladies. Fashion-forward pieces like cool ties, pocket squares and leather boots are becoming more popular among outdoorsy guys, and socks are following suit. “In general, the sales and offerings of more

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socks with patterns for men are increasing," said Tom Mendl, VP of marketing for Terramar. "The patterns range from subtle to bold.” With everything from punchy stripes to patterns composed of fish or fox heads, socks complete the modern man’s look, making it irreverent and playful.

A sock for all sports

Do you prefer the same pair of socks for hiking and mountain biking? Due to the way each style of shoe fits, most likely not. “We have been mindfully designing apparel with the end user in mind to give them the best experience,” said Lyn Feison, director of design and development at Darn Tough Vermont, “which translates into features like a very thin sock for cyclists who want minimal space between their foot and a bike shoe.” But it’s not just about function: Designers are creating styles with a consumer's entire kit in mind. “We even looked at the upcoming bike gear for spring 2017, such as bike frames, to make sure the socks are relevant and match the market’s overall look,” said Feison.

1. Smartwool (#32101) expands the PhD line with a limited-edition, non-cushion PhD Run Ultra Light Logo Crew (MSRP $20). For crossover use, the design prioritizes trendy aesthetics and features Indestructawool technology for better durability, strategically placed mesh ventilation zones and a virtually seamless toe.

PHOTOS BY COURTESY

2. Farm to Feet (#BR621) releases the low-volume Raleigh (MSRPs $18-$21) with 3D Active Knit technology: multiple targeted ventilation and cushioning zones for running and other aerobic activities. The sole’s sculpted dimple pattern enhances airflow and shaves off bulk and weight, and the compression fit helps the sock stay in place.

3. Sockwell (#32142] introduces the Stabilizer Quarter (MSRP $19) with firm compression for runners and gym-goers. The design braces the Achilles tendon and plantar fascia (the flat band of tissue that runs along the bottom of the foot) to help minimize inflammation and fatigue. Featuring bold patterns, the proprietary Cashmerino/rayon/ bamboo-based yarn offers odor management.

4. Point6 (#BR501) partners up with 37.5 technology—patented active particles are embedded in fibers to capture and release moisture—to introduce nine new styles, including the Ultra Light Crew (MSRP $22). The 37.5 technology dries superfast—body heat actually accelerates the liquid-tovapor movement, and the active particles offer up the equivalent of an 800 percent greater surface area to disperse moisture. 5. For the trail, travel or around town, the Cascade Micro (MSRP $17) from Goodhew (#32142) has a mesh breather panel and seamless toe closure in a thermo-regulating lambswool/ alpaca blend. 6. Lorpen (#123) launches T3 technology in hiking and trail running pairs, including the Coolmax/Tencel blend T3 Trail Running Ultralight (MSRP $11). To manage temperature and moisture, protect the malleolus (the bony projections on the sides of the ankle) and prevent blisters, the T3 technology includes a stabilizing support that keeps the sock aligned with the foot, an open mesh structure and extra cushioning around the malleolus.

ISPO MUNICH 2017, FEBRUARY 5–8 ISPO BEIJING 2017, FEBRUARY 15–18 ISPO SHANGHAI 2017, JULY 6– 8 SPORTS. BUSINESS. CONNECTED.

Dieter Tremp / ISPO information center USA / Tel. +1-415-868-8882 / dietertremp@gmail.com

NITE IZE AMBASSADOR: CHRISTINA WEBER Kayak Angler’s 2015 Angler of the Year, Christina Weber, is a proud ambassador of Nite Ize products. Her kayak is decked out with S-Biners and Gear Ties to keep her gear organized and accessible so she’s always ready for the next cast and the next big take.

S-BINER MARINE

Designed for aquatic environments and constructed from 316 stainless steel, the marine-grade S-Biner SlideLocks are highly corrosion resistant and have the benefit of independently locking gates.

SLIDELOCK

To discover more solutions, visit BOOTH

# 10000

Q&A

5 Questions for…

Kurt Smith

OWNER, TOP GUN SALES

PHOTO COURTESY OF KURT SMITH

1. HOW DID YOU START OUT AS A REP? a I started repping in 2004 after being a professional dirtbag climber for 25 years. I began climbing in Lake Tahoe before it became mainstream. Instead of going to college like all my friends, I went to Yosemite. I always knew I would end up as a rep or working with a brand. Sterling Rope was the first brand to hire me, and for two years I also worked with an agency that represented Mountain Hardwear and Montrail.

One of the hardest-working (and most popular) reps in the industry, Kurt Smith drives 40,000 miles a year selling Sterling Rope, Salewa, Evolv, NEMO Equipment, Meridian Line and Skratch Labs to retail shops in the Southeast and Great Lakes regions. As a new dad, he says it’s hard to be away from his young family. But the travel is also what keeps him going. He sleeps in a decked-out Mercedes Sprinter van roughly 180 nights a year, and just made Delta Gold status. Next goal? Platinum.

2. THERE’S TALK THAT INDEPENDENT REPS ARE SOMEWHAT OF AN ENDANGERED SPECIES. HOW HAVE YOU HAD TO INNOVATE? a I’m not sure if we’re endangered, but things are changing fast. I’m fortunate to work for brands that are family-owned and privately held for the most part. These brands still feel that an in-territory, independent rep provides the best face for the brand. I hope it stays that way. I’m lucky and picky about which brands I work with, and that’s the key; we’re partners in this endeavor to provide the best service, support and data to help our retailers grow and stay healthy. Innovation comes in many forms, but at the end of the day, you do what you say you’re going to do, show up to support the stores and climbing gyms with events, clinics and marketing. We wear many hats in our job and the road time reflects the dedication that my agency and right-hand man, Chaz Warren, and I provide day in and day out. 3. ARE YOU LOOKING FOR MORE CLIENTS? WHAT’S THE IDEAL NUMBER OF BRANDS TO HANDLE? a Right now we have five brands, and that’s just about perfect. Some require more pre-selling, which takes up more time, so having a variety of clients is smart. All our partners are core, innovative outdoor brands. Innovation is a

Check out OIA’s seminar, Sales Reps Then, Now & Tomorrow: Opportunity, Uncertainty and Necessity, at 1 p.m. today at the Marriot at City Creek, Salon A.

word tossed around a lot, but to me it is the center point of who you are. I want to work with brands that think outside the box and are not held back by the bean counters. I’m inspired by design and the endless hours that a design team or individual will put into their creation. When I have products that bring that to the table, it makes my job easy. 4. WHAT’S THE TOUGHEST PART OF BEING AN INDEPENDENT REP? a Being away from my family. As a new dad, it is hard to leave in the early morning, sometimes when Peilee, my wife, and Milo, who’s just 18 months old, are asleep. But having said that, my job is incredibly rewarding because I have an amazing family to support. Chasing preseason orders is always the toughest part. It involves making sure retailers see the whole line early, having the data from national sales reports to help them make informed decisions, and then being there to guide the final buy to create a winning mixture for that particular store. It’s a dance that is part punk rock and 100 percent Black Sabbath! 5. WHAT DO YOU LOVE ABOUT IT? a I know it sounds crazy, but I love the road, the travel. It gives me time to think and reflect on past adventures, plan my business for that season and dream about my future. It gives me the motivation to keep growing my business to continue building these relationships with retailers and staff each season. I am a dirtbag climber through and through, and the call of the road is in my blood. —Kassondra Cloos AUGUST 5, 2016 DAY 3

Q&A

5 Questions for…

Phil Leeds

CO-OWNER, SKINNY SKIS/MOOSELY MOUNTAINEERING us to take huge gambles on some of these deliveries is probably not going to happen. There’s always been this theory that if companies ask for orders super-early, you’ll order more. I think it’s going to do just the opposite. Manufacturers who have the latitude to wait a few more weeks will be rewarded with bigger orders, because a lot of retailers like us are not going to go back and revise the orders for more. So if someone can wait, and we have time to see a stronger sell-through, we’re going to write a more liberal order.

1. HOW HAS RETAIL CHANGED SINCE YOU OPENED YOUR SHOP IN 1974? a Every component of doing business in the community has changed markedly. One of the most significant has been digitization. Now, everything’s electronic. Forty years ago, if you wanted a particular brand, you needed to find it in a retail brick-and-mortar store, and distribution was much more selective than it is today. The web is like adding another store or two in town.

OUTDOOR RETAILER DAILY

2. NOT EVERYONE SURVIVED DIGITIZATION, AND NOT EVERYONE ADAPTS WELL TO CHANGE. HOW HAS SKINNY SKIS MADE IT THROUGH? a It’s been a lot of work, obviously. But I think we’re really fortunate. We have a very dynamic, very outdoordriven community here in Jackson Hole. We’re right next door to two incredible national parks—Grand Teton and Yellowstone—and there’s anywhere from 2 to 3 million people a year who visit the area. People visiting are obviously interested

in the great outdoors, and we’ve been lucky to have a supportive community. We challenge ourselves to stay ahead of the game in terms of our merchandising, selection and customer service.

3. THE BUYING CYCLE SHIFTS EACH YEAR. HOW DOES THAT AFFECT YOU? a It’s getting a little ridiculous. You used to be able to go through products more thoroughly at OR. Now we’re finding some orders that are due June 30. Things have crept up every year by a week or two. It’s not going to be a rewarding timeline for the manufacturers because it’s a super-competitive environment we’re in. I don’t think there are too many retailers who are going to take a winger on forecasting aggressively this early. If you’re in the Southeast and you’ve seen the lion’s share of your sales already, maybe. But for

5. HOW MUCH DO YOU WORK WITH OTHER RETAILERS? a We started networking in the ‘70s with a group of similar-minded Nordic-oriented shops in the Rockies. We formed an alliance called the Nordic Group, really for the sole purpose of sharing best practices and discussing trends. And there’s always a fair amount of whining that goes on, and crying on each other’s shoulders. Most of those shops that were part of the Nordic Group are now part of the Grassroots Outdoor Alliance. Almost all of them are still at it today. That’s been a rewarding part of the business, for sure. —Kassondra Cloos

PHOTO BY KASSONDRA CLOOS

Skinny Skis, a year-round shop in Jackson Hole, Wyoming, has been “kickin’ and gliding” for more than 40 years. Through the dot-com era and the proliferation of big boxes, Phil Leeds and former co-owner Jeff Crabtree, now retired, have remained a fixture in the local community. Through Skinny Skis and its sister shop, Moosely Mountaineering, they support nonprofits and encourage participation in the great outdoors.

4. THERE HAVE BEEN SEVERAL BIGBOX STORE BANKRUPTCIES THIS YEAR (INCLUDING EMS, SPORTS AUTHORITY AND SPORT CHALET). HOW WILL THAT AFFECT YOU? a There’s so much product out there in this universe of ours, and if everything is going perfectly—the weather is cooperating, the economy is firing on all cylinders—it just seems like it’s working OK. But all it takes is one hiccup. The market is like an organism with a biological problem—one bug can travel through the system. It’s a dog-eatdog world for manufacturers, because the level of participation in these activities isn’t growing fast enough to sustain everything.

INSULATION EXCELLENCE

HYDRATION BOTTLES

*NOT FOR HOT LIQUIDS

LOCKING PUSH BUTTON LID WITH ONE HAND PUSH BUTTON OPERATION

KEEPS COLD 12 HOURS

INTEGRATED FENCE HOOKS FOR EASY ATTACHMENT

KELLEY O’HARA PRO SOCCER PLAYER

PLEASE VISIT US AT BOOTH 28007 FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com/underarmour.aspx THERMOS is a registered trademark in over 115 countries. © 2016 Under Armour, Inc. All rights reserved. • www.underarmour.com

Q&A

5 Questions for…

Michael Glavin

FOUNDER, ZENBIVY

has given me a fresh perspective. At Sierra Designs, we were trying to drive radical innovations. While we were relatively successful, in the end we didn’t connect those new ideas to customers. There was a desire to be innovative, but the slow business model prevented it. I’m too old to go that slowly in order to get done in my life what I want to get done. I want to make disruptive, innovative changes in the industry. I have the experience and have developed the courage to do this on my own, so I’m stepping out.

1. WHAT’S ZENBIVY ALL ABOUT? a It’s about designing and developing outdoor innovations and connecting them directly to customers in a self-funded, branded way. This allows you to be faster and more authentic because you’re not tied to retailers who are invested in pushing product through the same old wholesale model. That old way of doing things is the enemy of innovation because it’s so heavily invested in selling inventory that was bought months ago.

OUTDOOR RETAILER DAILY

2. SO, ARE YOU TALKING ABOUT CUTTING OUT RETAILERS? No! I disagree with the premise that the direct sales model is a threat to specialty retail. What is threatening is the inability of the current wholesale model to give customers the best possible shopping experience, both in-store and online. I believe the solution is for brands and retailers to partner and provide the best possible customer experience, rather than competing with each other like we’re

currently doing. In our model, the retailer would make money from customer acquisition and service, not ownership and flow of inventory. There will be no threat from direct sales, since the retailers will earn their margin whether the customer buys from their store or website, or the Zenbivy site. I firmly believe that smaller retailers and brands can reinvigorate the struggling specialty business, providing customers with experiences that the big boxes and big brands cannot touch. But that’s never going to happen if we keep doubling down on the outdated wholesale model that only serves the big guys.

3. WHAT DO YOU WANT TO DO THAT YOU HAVEN’T BEEN ABLE TO WITH LARGER COMPANIES? a Each one of my past opportunities

5. WHAT’S THE SECRET TO DESIGNING AND MARKETING AN AWARDWINNING PRODUCT? a You have to understand who the customer really is. You have to figure out the problems that they’re having that they might not even know about, and how to make their lives better in ways that they’re not aware of. It’s about knowing where the customer will be in the future. If you’re true to them and you really believe in what you’re doing, you can take the customer there. The key to innovation is passion, and then being able to connect that directly to the passion of your customers. —Amanda Hermans

PHOTO COURTESY OF MICHAEL GLAVIN

After nearly 20 years of experience with companies such as Sierra Designs, Cascade Designs and MSR, Michael Glavin is heading off on his own. Glavin has a reputation as a rebel, and his new company, Zenbivy, is trying to break away from the traditional wholesale model and connect product directly to customers, without hurting specialty shops. His first product, an outdoor sleeping solution, will hit the market in spring 2017.

4. HOW HAS YOUR OWN OUTDOOR EXPERIENCE INFLUENCED YOUR DESIGNS? a Though my past jobs have been mostly in sales and marketing, I’m an inventor at heart, so while I’m doing things in the outdoors I’m constantly thinking, “What are the problems that I’m having, and are other people having those problems?” At Sierra Designs, for example, we created the Backcountry Bed as a solution for uncomfortable mummy bags. Like any stomach or side sleeper, I suffered in mummy bags, and after asking around, I found that virtually nobody uses mummy bags the way they were intended unless it is very cold. The Backcountry Bed solved that problem—it sleeps like a bed at home, but has the thermal efficiency of a mummy bag.

Timberland and

preview The spring 2017 TrAiLworK CoLLeCTion

Booth #34149

Made for the Modern trail

A HISTORY OF ACHIEVEMENTS, FIRSTS, AND NEW TECHNOLOGY We start thinking about ways to make better Merino fabrics

2007 2009

Global Merino becomes first supplier to manufacture under the Bluesign system.

2010 2010

Global Merino Illusion Mono™ Technology

2011

Global Merino Dyeable Polypropylene Blend

TOP 10 2014

Global Merino fabrics selected as Top 10 in Baselayer, Midlayer, and Outer Layer categories.

First shipments of Merino sourced via the Global Merino Selection Process

2015

2012

2013

Global Merino Rainforest Laminates™

Global Merino Illusion Multi™ Technology

2015 2015

2016

Global Merino Performance Wovens expanded to include stretch

Global Merino Rapt™ construction

2014

2015

Global Merino Fusion™ construction

Global Merino Performance Wovens

2014

Global Merino fabrics again selected as Top 10 in Baselayer and Midlayer categories

Global Merino becomes first Merino supplier to commit exclusively to traceable, responsibly-sourced fiber

First Global Merino production shipped

2016

Global Merino Nano Print™ for multi-fiber blends

Global Merino GM1619 selected as Best Product in Baselayer category

2016 +

You’ll see soon….

DON’T BE AVERAGE See us at OR in Meeting Room 151A

NEWEXHIBITORS MEET THE NEW KIDS ON THE BLOCK

Alternative Apparel

Our clothes are supersoft.

SEE IT HERE

Booth VO2292

“ More than 20 years ago, we set out to re-create that soft, lived-in look and feel of our favorite vintage tee. It was a simple concept, but we wanted people to feel good in our clothes and also feel good about buying from a company that takes sustainability seriously.”

More than 70 percent of our garments are made with sustainable materials and processes.

—Evan Toporek, CEO

We make tees, sweatshirts, jeans, dresses and more.

PHOTOS BY COURTESY

MAFIA Bags THE PITCH: MAFIA specializes in manufacturing bags and accessories out of superdurable, lightweight upcycled kites and sails. Founded by Argentinian siblings and business partners Marcos and Paz Mafia, MAFIA creates stylish and versatile one-of-a-kind bags and accessories designed for active and urban lifestyles. Driven by a passion for the ocean and vibrant city landscapes, all MAFIA bags and accessories are hand-cut and hand-sewn in San Francisco from repurposed materials with unique patterns and designs. No two bags are alike. mafiabags.com

All bags are made by hand in San Francisco.

We transform used sails into unique and versatile packs and bags.

THE PITCH: Offering the best in everyday basics, Alternative creates wardrobe staples with modern silhouettes, balancing simplicity and style. From our studio in Atlanta, our designers create with purpose —innovating each product from thread to finish. We make timeless, authentically worn-in styles that people want to wear today and tomorrow. Alternative is a slow fashion brand that moves very quickly. Our design is rooted in sustainable and ecofriendly practices. We stock 85 percent of our entire assortment and offer same-day shipping, so our retail partners don’t have to tie up their cash and can quickly replenish and not miss sales. alternativeapparel.com

SEE IT HERE

Booth VO2295

Donate your old sail and get a free bag!

“ When you get a Mafia Bag, you are also getting a piece of the ocean, supporting local community and sustainable practices. Individual identity is celebrated through unique designs.” —Marcos Mafia, founder AUGUST 5, 2016 DAY 3

NEW EXHIBITORS

SEE IT HERE

Booth PV3350

Sunflair

Sunflair Solar Ovens collect and hold the sun’s heat-producing infrared rays. The black heat tray allows maximum UV absorption, while Sunflair’s unique shape helps radiate the heat, allowing the infrared molecules to bounce around inside the chamber, cooking your food.

“ I founded Sunflair because outdoors, life is simple. And cooking should be simple, too.” —Melinda Seller, founder and CEO

The new Mini Solar Oven weighs 8 ounces and folds down to the size of a 3-ring binder.

Cook in winter, too. Temperature doesn’t matter as long as you have sunlight.

without fuel tanks or fire. All you need is the sun. Use it anywhere from the Dead Sea to Mt. Everest. And never worry about fire restrictions again. Literally walk away

THE PITCH: Adventures are built on a hearty meal. Imagine an oven that weighs only 8 ounces and can easily fit into any backpack. Picture yourself cooking a meal

while cooking and never burn food, boil away water or start a forest fire. This is the Sunflair difference. sunflair.net

SEE IT HERE

THE PITCH: Based in Jackson, Wyoming, and manufactured in the U.S., NOSO Puffy Patches are fashionable do-it-yourself fabric repair and embellishment patches for clothes and outdoor gear. They’re uncoated and downproof with a high tenacity and heat- and lightinhibiting qualities. Use them on tents, backpacks, sleeping bags and all types of clothing. NOSO’s adhesive lasts longer than others on the market. No sewing is necessary, as the heat/dryeractivated technology creates a permanent bond without an iron. nosopatches.com

Available in six colors and 13 fun shapes. Coming soon (winter 2017): customization and an artist submission platform .

OUTDOOR RETAILER DAILY

Made of 30-denier ripstop nylon (not tape), NOSO patches move with your clothes and edges never get gummy.

“ I created NOSO patches because I was tired of repairing my outdoor gear with boring tape. Express yourself and repair your gear by telling a story with each patch!” —Kelli Jones, founder and CEO Easy to apply: Just place the patch and toss into the dryer for 10 minutes for a permanent bond.

PHOTOS BY COURTESY

NOSO

Booth BR841

UN1TED PHOTO DAN HOLZ

A great hiking pack deserves a revolutionary reservoir. And that’s why Osprey Packs teamed up with HydraPak. Our advanced reservoirs are 100% BPA free, ultra-durable and guaranteed for life. The #1 choice for technical hydration for over a decade.

OSPREY HYDRAULICS™ BY HYDRAPAK — MANTA AG™ / MIRA AG™ SERIES BY OSPREY PACKS®

ADVENTURE DRIVEN HYDRATION

Get the details at hydrapak.com

NEW EXHIBITORS SEE IT HERE

Injectionweld band for guaranteed inner and outer leakproof sealing

THE PITCH: Other sports bottles have hidden areas that trap debris and mold, and they’re difficult to clean. Traditional spill-free functions are the result of some mechanical button, plug or lever that only complicates one’s lifestyle at home, school, work and on the go. The WOW Sport Bottle is the first of its kind, with a 360-degree drinking valve that prevents those messy spills and is super-easy to clean no matter where you are or what you’re doing. It’s an evolutionary improvement over other spill-free bottles in the market. We took all the extra steps out of the drinking process so all you do is just “grab and drink” anywhere along the edge. And every area of the valve and bottle is exposed for easy cleaning. wowcup.com

Patented 360-degree drinking valve automatically seals after you drink.

Integrated carabiner for easy carrying

“When we researched the market, we found many thousands of kids’ and adults’ drinking bottles and travel mugs that all required several steps to open and close the container each and every time you took a drink. We knew there was a better way.”

Double-walled Tritan keeps drinks cooler longer.

—David Tognarelli, co-founder and CEO

C O M E

S E E

U S

A T

B O O T H

# BR733

DON’T JUST WORK OUT. ROCK OUT. SPARK CARDIO + MUSIC GPS FITNESS WATCH

A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE.

PHOTOS BY COURTESY

WOW Sport Bottles

Booth PV3142

OUTDOOR RECREATION ECONOMY – THE JOB COUNT IS ON! Stop by the OIA booth (#BRL200), add your company’s jobs to the tally and see our industry’s collective size by sector and state. Join us in support of the government’s new effort to count the millions of jobs that depend on the outdoor recreation economy.

THANK YOU, SECRETARY JEWELL, FOR COUNTING THE OUTDOOR INDUSTRY’S IMPACT ON THE U.S. ECONOMY!

00 6 3847 GET SOCIAL WITH US #MYOUTDOORSTORY

WE ARE THE OUTDOOR INDUSTRY. BE A PART AND JOIN OIA!

MEET YOUR CONSUMER WHO IS THE FISHING CONSUMER? 29% OF THE U.S. OUTDOOR CONSUMER POPULATION Are more likely to beâ&#x20AC;¦

THE ACHIEVER

THE OUTDOOR NATIVE

DEMOGRAPHICS

GENDER

MEDIAN AGE

ARE MARRIED

HAVE KIDS AT HOME

FISHING CONSUMERS

MALE 61% FEMALE 39%

62%

54%

41%

ALL OUTDOOR CONSUMERS

MALE 51% FEMALE 49%

55%

43%

33%

FOUR OR MORE PEOPLE AT HOME

OUTDOOR PARTICIPATION They are more likely to do the following activities in addition to fishing:

TRADITIONAL

CAMPING (E.G. WALK-IN, HIKE-IN)

BOATING/SAILING

HUNTING

BICYCLING (ON A ROAD/ PAVED SURFACE)

55%

45%

29%

53%

GOLFING

INDOOR YOGA

BIKE COMMUTING

HORSEBACK RIDING

31%

27%

22%

21%

NON-TRADITIONAL

729

VALUE TO THE OUTDOOR INDUSTRY This segment spends ~$255 more than the average U.S. outdoor consumer on outdoor apparel, footwear, equipment and gadgets/electronics.

APPAREL

FOOTWEAR

EQUIPMENT

GADGETS/ELECTRONICS

AVG. CONSUMER $137 FISHING CONSUMERS $204

AVG. CONSUMER $123 FISHING CONSUMERS $170

AVG. CONSUMER $123 FISHING CONSUMERS $211

AVG. CONSUMER $81 FISHING CONSUMERS $134

Source: 2014 outdoor consumer segmentation study conducted by Outdoor Industry Association

Get in the know: outdoorindustry.org/consumervue

View the full list of sessions in the education section of this OR Daily.

NEW EXHIBITORS

OOFOS

SEE IT HERE

Booth PV2318

Moisture- and bacteriaresistant closed-cell foam is shower-ready and machine washable.

“The world doesn’t need just another shoe. That’s what spurred us to think about how to do cushioning differently. Making people feel better is what drives us every day to make a superior product that will improve lives.” —Lou Panaccione, co-founder So light they float!

with Romi Kristl PHOTO: Jeff Brockmeyer

the ground, enabling the foot to move the way nature intended. OOFOS is the perfect shoe to slip on after any activity, and designed to help any active person feel better. oofos.com

footbed cradles the arch and provides unparalleled comfort, helping reduce stress on the feet, knees and back. OOFOS footwear is biomechanically designed to flex with both the foot and

Market expertise, top resources, innovative textiles

ORSM16 Booth 40051

OR B o o t h # 1 7 0 4 0 NATIV E Y E W EA R . CO M

NTV Outdoor Retailer Ad series.indd 3

S AN I TAS 7/18/16 4:23 PM

U.S./Canada: info@conceptiii.com 732.530.1976 Europe: info@conceptiii.co.uk +44.1756.702100 www.conceptiii.com

PHOTOS BY COURTESY

THE PITCH: OOFOS footwear is made of proprietary, impact-reducing OOfoam, which absorbs 37 percent more shock with every step than traditional footwear foam. The patented

Soft, conforming toe post eliminates chafing.

“Stop by and see our marvelous products at booth 6038!”

Wear More.Wash More. Wash Less

Polygiene Odor Control Technology

“It’s a silver salt fabric treatment that prevents your gear, like the multi-sport R1 Hoody [Patagonia], from stinking so you do not have to wash it as much. That extends the lifespan and shrinks the environmental impact (and simply keeps you from stinking). Triple win.” — GrindTV by Heather Hansman, March 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

A CLIMATE-SMART APPROACH Up to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.

2/3 MEET US AT ORSM 2016 BOOTH 40051 polygiene.com

THEGALLERY HOT NEW PRODUCTS AT SUMMER MARKET 1. The Perception Hi Life 11 kayak/

SUP hybrid gives you the option to paddle like a kayak with smooth tracking, plus enough stability to stand and paddle as a SUP. It’s recreational-focused, with a storage area for drinks and swim decks for easy exit and re-entry for pets and kids. A new sit-on-top seat provides ample ergonomic comfort, and also is stable enough to stand on for sight casting. The entire deck features soft-touch traction padding that provides added comfort while moving around the boat. (MSRP $799) #32085 perceptionkayaks.com

2. Designed with kids in mind, the Bergans of Norway Birkebeiner 40 has all the features adults come to expect in their packs—adjustable torso length, anatomically shaped harness, multiple easyaccess openings and ice axe/ hiking pole attachments. With the Birkebeiner 40, kids can carry their own gear and enjoy the full experience of backpacking. Because it’s fully featured, this pack works well for adults with short torso lengths as well. (MSRP $109) #14017 bergans.com

3. Adventure travelers can’t escape the environment they’re in, so the shirt on their back needs to work. The ExOfficio BugsAway Sol Cool shirt combines built-in insect repellent with lightweight, jade-infused fabric and UPF 30 sun protection to guard against insect-borne disease, sun and heat exposure. A hidden passportsized pocket, roll-up sleeves and plaid styling transition seamlessly from the trail into the pub. (MSRP $110) #12027 exofficio.com

PHOTOS BY COURTESY

4. Whether worn for fishing, boating, paddleboarding or kayaking, these XTRATUF Deck Shoes keep you safe and surefooted, thanks to the non-marking, slip-resistant chevron outsole. Breathable, quick-dry mesh keeps you comfortable. (MSRP $60) #PV2119 xtratufboots.com

4 All product descriptions in The Gallery are provided by the companies and edited for clarity and space. AUGUST 5, 2016 DAY 3

NEW PRODUCT GALLERY

CanyonLux is built to meet the needs of advanced canyoneers. Small and light, the dual-core, blended-sheath construction reduces sheath slippage and provides maximum strength. It is built to be the best-handling and most packable canyon rope currently available. (MSRP $180$1,200) #3043 sterlingrope.com

OUTDOOR RETAILER DAILY

2. The EnerPlex Commandr 60 is

designed for power-hungry electronics and batteries. It has 60-watt output and its solar-on-plastic technology makes the unit extremely light and flexible, weighing less than 2 pounds. It is water-resistant and can withstand shocks, drops and minor punctures. (MSRP N/A) #BR617 goenerplex.com

3. The Bertucci B-1T Titanium Field watch features a titanium, Tonneaushaped case that’s lightweight and rugged. The case integrates titanium lug bars without pins, so you can easily swap out bands for different adventures. The watch comes with a patented DX3 nylon band and is available in a variety of colors. (MSRP $150) #104 bertucciwatches.com

4. Sunday Afternoons’ Ponderosa Hat features waxed canvas, antique brass and leather accents that age well with time. It has a UPF sun rating of 50+, the size is adjustable and it’s flexible so you can pack it when traveling. (MSRP $56) #150 sundayafternoons.com PHOTOS BY COURTESY

1. The new 8mm Sterling Rope

NEW PRODUCT GALLERY

1. Mountainsmith’s popular camera

monopod is now available in a folding pole design for compact storage. Features include removable handle cap for camera attachment, four sections that collapse to 17 inches, outerlock height adjustment, removable hiking basket, rubber boot tip and adjustable webbing wrist strap. (MSRP $40) #20015 mountainsmith.com

OUTDOOR RETAILER DAILY

2. New Balance introduces the

Reflective Lite Packable Jacket for men and women. It’s a lightweight, wind- and water-resistant shell built for running. What makes it unique is the reflective yarns woven into the garment, which make it stand out at night while still keeping the overall garment weight low. It packs into the chest pocket, making it convenient for meeting changing conditions. (MSRP $140) #36167 newbalance.com

3. The Royal Robbins Alpine Road Convertible is a slim active pant with four-way stretch and zip-off convertible legs. A gusseted crotch and articulated knees provide increased range of motion. It’s Royal Robbins’ newest highperformance fabric designed for the most active adventurer. (MSRP $89) #8017 royalrobbins.com

4. The compact PowerPlay packs more function into your pocket. With 18 tools, including pliers powered by SOG’s Compound Leverage, the PowerPlay includes a straight edge and a fully serrated blade that can be deployed with one hand, plus an easy-to-use centered hex bit driver. (MSRP $89) #120 sogknives.com

PHOTOS BY COURTESY

The New Form Of Compression Only three things to remember here. Light. Strong. Strategic. Our revolutionary approach to delivering premium performance in an ultra lightweight package. Ergonomically shaped panels wrap around large muscle groups for support, power and strength.

Come see us at booth #36170

NEW PRODUCT GALLERY

1. The Setton Farms Crème Brûlée

snack blend is a family favorite. It incorporates all the creamy sweetness and crunch of the traditional dessert without the spoon. The combination of freshly roasted cashews and toffee peanuts with creamy butterscotch and white chips make this mix truly irresistible. (MSRP $5) #PV1172 settonfarms.com

OUTDOOR RETAILER DAILY

2. The Chaos Headwear / CTR Junior

Summit Collection features a multitude of fabrics, with lively color and prints for youth. The Lightweight Summit Boonie is available for small children up to tweens. Keep your kids safe from the sun with UPF 50+. Vented side panels and moisture-wicking sweatbands keep them cool. (MSRP $23) #BR547 chaoshats.com

3. Kaenon’s new women’s style, Cali, combines easygoing California design with premium-quality performance materials. They are outfitted with Kaenon’s proprietary SR- 91 polarized lenses that deliver clarity, impact protection and glare reduction. The Cali is engineered for the performance you need and designed for the look you want. (MSRP $249) #38218 kaenon .com

4. From the new Open Air Collection, Toad&Co’s Sundowner Fleece Vest is the layer to have when the sun goes down. Lightweight microfleece dries in a flash and features hand pockets and a drawstring funnel neck for immediate coziness. Toss it on over rash guards or bathing suits. (MSRP $79) #30051E toadandco.com

PHOTOS BY COURTESY

NEW PRODUCT GALLERY

for extreme adventure, with a 1,000-denier exterior tarpaulin fabric, seams rated to 65 pounds, and a ventilated backpack strap system. The heavy-duty inner layer is two times thicker than most soft coolers, while PolarLayerT Insulation keeps contents cold for up to 24 hours. (MSRP $120 -$140) #PV3216 icemulecooler.com

OUTDOOR RETAILER DAILY

2. RuffWear’s Commuter Pack is a

rucksack-inspired dog pack that’s at home in urban environments as well as on the trail. Side pockets offer space for waste bags, treats and other essentials, while mesh pockets inside keep small items organized. Reflective trim provides low-light visibility. (MSRP $100) #34073 ruffwear.com

3. New easy-to-wear Active Luxe fabric feels soft like cotton but dries quickly and allows skin to breathe. The perfect travel companion, this Stonewear Designs bohemian-chic skirt goes with everything and is easy to care for, so you can pack less. The relaxed, flowy silhouette features a slimming V-waistband and pretty tulip hem. (MSRP $68) #5042 stoneweardesigns.com

4. The Sakroots Foldover Crossbody bag in Seafoam Flower Patch features both a zippered compartment and a roomy interior, perfect for extra storage. This mix of prints and solids will complete every look. (MSRP $59) #PV2265 sakroots.com PHOTOS BY COURTESY

1. IceMule’s Pro Cooler is designed

HYDRATION SOLUTIONS

NEW PRODUCT GALLERY 1. When it has to stay cold, trust the

new Quest Soft Cooler by Canyon Coolers. Designed with a roll-top waterproof seal, tie-down and lashing points for stowing and high-quality backpack straps for hands-free adventuring, it will keep its contents ice-cold for days. (MSRP $100$150) #PV3053 canyoncoolers.com

2. Native Eyewearâ&#x20AC;&#x2122;s collection of

TOTAL PROTECTION CRAGHOPPERS IS GOOD FOR YOUR HEALTH

SOLAR SHIELD

Insect ShieldÂŽ insect repellent apparel.

Up to UPF50+ Sun-protective clothing.

From lost ancient cities to safari plains, Craghoppers clothing is designed to protect you for every journey - repelling mosquitoes and other biting insects carrying diseases such as Zika Virus, Malaria or Dengue Fever.

sunglasses features a new Trilaminate Injection technology, which makes frames durable and lightweight, while the advanced polarized lenses block four times more infrared light than others on the market. An on-trend model that evolved from the Flatirons and Highline models, the Sanitas features edgy colors and a stylish look. (MSRP $129$149) #17040 nativeyewear.com

3. Be ready to respond quickly and safely in emergency situations with the Leatherman Skeletool RX. Specialized tools, such as a 154CM deeply serrated blade for increased cutting surface on clothing or fibrous materials and a carbide glass-break bit, makes the Skeletool RX an essential kit addition for any EMT or first responder. (MSRP $102) #7041 leatherman.com

PHOTOS BY COURTESY

NEW PRODUCT GALLERY

2 1

1. The CW-X StabilyX Ventilator

¾-length tights feature targeted support for the hips, core, quadriceps, hamstrings and knees, with large stretch-mesh cooling panels on the quads. The panels help reduce fatigue due to overheating muscles, while the Coolmax/Lycra base material wicks moisture away from the skin to further cool the body during exercise. (MSRP $100) #38163 CW-X.com

2. Intova’s X2 Marine Grade Action

SEE THE ALL NEW WOMEN’S PEAK 2 PUB AT:

ORBOOTH # 19019

3. The high-performance Wilderness Systems Helix PD Pedal Drive is the most efficient and intuitive pedal system ever engineered. The Helix PD Pedal Drive is optimized for all-day cruising and produces increased torque that allows users to cover more water and overcome the elements more easily en route to their favorite fishing hole. It allows kayak anglers to go farther, fish longer and return faster. (MSRP $1,100) #32085 wildernesssystems .com PHOTOS BY COURTESY

I have learned that to be with those I like is enough. - Whitman

Cam features a built-in flash and a high-quality, 16-megapixel photo sensor. It’s 1080p at 60fps and waterproof up to 330 feet. Other features include a 2-inch LCD screen, rubber armor coating and Wi-Fi remote control. (MSRP $350) #40 intova.net

Vista Outdoor and its portfolio of leading outdoor recreation brands instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice. Visit us at booth #15041.

VISTAOUTDOOR.COM

NEW PRODUCT GALLERY

Eldris is a pocket-size fixed-blade knife. It has a 2mm-thick, semimatte stainless steel blade and a ground spine that’s compatible with a firestarter. The Eldris features a Scandinavian Grind and a symmetrical polymer handle with a built-in lock for safe handling. (MSRP $30) #40 industrialrev.com

2. Delivering sustained energy by

combining two great foods—nut butter and a CLIF Bar—helps slow the release of carbohydrates to working muscles, making CLIF Nut Butter Filled a good choice for lower-

intensity adventures. Try four flavors made with organic ingredients: Chocolate Hazelnut Butter, Chocolate Peanut Butter, Coconut Almond Butter and Peanut Butter. (MSRP $2) #7027 clifbar.com

3. Inspired by Astral’s water-ready footwear, the burly yet lightweight TR1 Junction is equipped with Astral’s sticky G Rubber, balanced geometry, and top shank for crushing miles of rugged trails or canyon. This trail shoe is suitable for daily use, as it perfectly blends durability, ventilation and style. (MSRP $120) #38104 astraldesigns.com

PHOTOS BY COURTESY

1. The Industrial Revolution Morakniv

Made from nature to stand up to the elements. Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature.

Discover more at teflon.com/ordaily

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company. The USDA Certified Biobased Product label is a registered trademark. The USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture. The bluesign logo and bluesign are registered trademarks of bluesign technologies ag. ®

NEW PRODUCT GALLERY 1. The Dynafit Elevation Polartec Alpha

Jacket is a highly breathable, windresistant, insulated jacket designed for high output and aerobic activities. The jacket features hybrid construction and four-way stretch and repels water and wind. It’s ideal for ascending in changing climates. At only 9.4 ounces, the Elevation Alpha Jacket both replaces a thermal layer and functions as your wind and weather protection. (MSRP $199) #35073 dynafit.com

2. Stormy Kromer has taken the traditional

3. The Elkin Valley sock, part of the new Farm to Feet Mountains-to-Sea Trail collection, is made with 19.5-micron U.S. wool and features heel and toe reinforcement, under-lace protection and a seamless toe closure. The sock’s topographical contour design honors the Elkin Valley section of the MST that drops more than 2,000 feet in 6 miles. (MSRP $23) #BR621 farmtofeet.com

THROUGH THE PROGRAM, EVERY LIFESTRAW PURCHASE PROVIDES A YEAR’S WORTH OF SAFE DRINKING WATER TO SCHOOL CHILDREN IN INDIA AND KENYA.

VISIT US AT BOOTH #39181

WWW.LIFESTRAW.COM

PHOTOS BY COURTESY

mesh trucker cap to a new level with a durable waxed-cotton front for rain and abrasion resistance. Designed to hug the head, this six-panel cap features a precurved bill for sun and rain protection and a bold Stormy Kromer patch. (MSRP $45) #19050 stormykromer.com

VIEW THE NEW COLLECTION a t B o o t h PV 2323 o r c o n t a c t u s a t T: 917 675 7254 E: u sa . sh o wr o o m@ J o u les . c o m

NEW PRODUCT GALLERY 1. Lightweight, weatherproof and easy

2 1

to use, goTenna turns your iPhone or Android into an off-grid communicator, letting you text and share GPS locations on detailed offline maps with other users for free. It does all the heavy lifting, so you can chat one on one, with a group, or even broadcast openly to anyone nearby without using a cellular network or Wi-Fi. (MSRP $199 for set of 2, $389 for family pack of 4) #BR536 gotenna.com

2. The next iteration of the game-

3. The Flylow Gear Maclean Windbreaker is the backup protection you need in the summer: a lightweight shield from wind, rain and sun in a retro-inspired, packable shell. New colors for this season include a rich ocean blue. It’s water-resistant, air-permeable, and satin-smooth with a hint of stretch. (MSRP $90) #VO2170 flylowgear.com

PHOTOS BY COURTESY

changing Bondi legacy, the 5 is the most cushioned shoe in HOKA One One’s road-specific lineup. With a more accommodating toebox, increased breathability and support and better compression set, it delivers a smooth, cushioned and balanced ride. (MSRP $150) #35091 hokaoneone.com

SEPTEMBER 26-28, 2016 DENVER, COLORADO ORSM FLASH SALE! $200 DISCOUNT CODE Visit: oia.outdoorindustry.org/RVflash Valid through August 8, 2016.

The 2016 OIA Rendezvous educational tracks:

Fluid. Motion. With its flexible strap and sturdy pivots, the revolutionary new Flex Cap moves with you, giving you zero breakage and pure carrying joy. Visit our booth to learn more about our new products and innovations.

INSIDER’S GUIDE TO SLC

Insider’s Guide Psst—There’s more to SLC than the Salt Palace. Let a local lead you to the best, coolest, buzziest spots in town.

McRae Williams

Professional skier; BUFF Athlete Age: 25 Years in SLC: 7 Instagram and Twitter: @mcrae_williams

“ Over the past decade, Salt Lake City has become a hub for the ski industry. With so many resorts and mountains close by, there is no better place for a professional skier like myself to live.”

BREAKFAST Park Cafe has your standard diner fare—pancakes, omelettes and French toast—but they do everything well. I never order the same thing, and I’m never disappointed. (604 1300 S | 2.8 miles from the Salt Palace)

DINNER Takashi, a Japanese restaurant located in the heart of downtown, is my all-time favorite dinner restaurant. Hands down, they have the best sushi around. (18 W. Market St. | .5 mile from the Salt Palace) DOWNTOWN LUNCH If you’re looking for something a little out of the ordinary, go to Copper Onion. You’ll find things there like watermelon gazpacho, braised pork belly with pumpkinseed mole and homemade ice cream. (111 Broadway #170 | .6 mile from the Salt Palace)

BURGER Hires Big H is where to go if what you’re craving is a burger and fries. It’s a drive-in that was founded in 1959, and they’re famous for their fresh-cut fries, homemade onion rings and frosty root beers. (425 S. 700 E | 2.2 miles from the Salt Palace)

OUTDOOR RETAILER DAILY

DRINK BREWERY Wasatch Brew Pub recently opened in Sugar House, an older neighborhood in Salt Lake City. It was the first brewery in Utah when the original opened in Park City in 1988. Sugar House is a great area to wander around—it’s exploding with new restaurants and bars right now. (2110 S. Highland Dr. | 7.6 miles driving from the Salt Palace; 30 minutes on light rail)

BAR HOPPING If you want a great night out, head to Beer Bar or Bar-X, right next door to each other. Bar-X was opened during Prohibition, and Beer Bar is a sister restaurant.For pool tables, go next door to Johnny’s. There’s usually a food truck in the area for late-night snacks. (Bar X: 155 E. 200 S | Beer Bar: 161 E. 200 S | Johnny’s: 165 E. 200 S | all .6 mile from the Salt Palace) COFFEE My favorite downtown coffee shop is Alchemy Coffee Capitol Hill. The staff is so friendly and knowledgeable, and they have a variety of delicious drinks and pastries to get your day started right. My favorite is the “naughty chai,” which is traditional chai with a shot of espresso. (271 Center St. W | .7 mile from the Salt Palace)

PLAY

KILLER SUNSET PERCH Because we’re on the west side of the mountains, we don’t have much of a sunrise to see, but the sunsets are amazing. My favorite place to watch it is the Big H Rock above Foothill Drive. If you look up toward the mountains just to the north of Parleys Canyon, you’ll see a rock with a big H painted on it. Just find your way up through the neighborhood above Foothill Drive and park just below the rock. Then it’s no more than a scramble up the hill. The view is incredible. (6.4 miles from the Salt Palace) MOUNTAIN BIKE TRAIL I grew up in Park City, which is loaded with amazing trails. If you can make it up there, I highly suggest it. But if you want to stay close to downtown, head to Mueller Park Trail. It’s a 7-mile outand-back trail, or a 13-mile loop if you go through North Canyon. It’s a bit of a climb, but the tree cover is beautiful. (11.8 miles from the Salt Palace) SHORT HIKE NEAR DOWNTOWN City Creek Trail is a beautiful riverside hike. It’s in the shade, so bring along your dog. It starts just east of Capitol Hill in Memory Grove and eventually connects with the Bonneville Shoreline Trail so you can hike as far as you want. (2.4 miles from the Salt Palace)

PHOTOS BY COURTESY; ISTOCK.COM (2); DEAN DERHAK / FLICKR

EAT

Scott A. Kuchta - SAKMEDIA

CHUMS-FLYVINES EYEWEAR RETAINER Chums is proud to partner with Flyvines, a Montana company which recycles used fly line to create outdoor accessories. Each Chums-Flyvines eyewear retainer is hand braided and one of a kind.

COME VISIT US

Booth #31027E

OUTDOOR RETAILER SHOW INFO

Summer Market 2016 Attendance Guidelines

Taxi Cabs

Only qualified members of the trade are invited to attend.

Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride.

Trade Show

Wednesday, Aug. 3 - Friday, Aug. 5 9 a.m. – 6 p.m. Saturday, Aug. 6 9 a.m. – 3 p.m.

Utah Yellow Cab (801) 783-1556; utahyellowcab.com

Ute Cab Co. (801) 359-7788; utecabco.com

Registration

City Cab Co.

Now there are more full registration locations to serve you: West Entrance (across from Vivint Smart Home Arena) East Entrance (across from the Marriott City Creek)

Registration Hours

Wednesday, Aug. 3........8 a.m. – 6 p.m. Thursday, Aug. 4............8 a.m. – 6 p.m. Friday, Aug. 5.................8 a.m. – 6 p.m. Saturday, Aug. 6............8 a.m. – 2 p.m.

Shuttle Service

ISPO Online Lounge

Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens and during the last day of set-up for all exhibitors.

Exhibit Hall

OR Show Management Office

Parking

Paperless Press Room

Business Center

The Business Center is located on the upper concourse in the northeast corner of the building.

No Photos

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (801) 534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.

OUTDOOR RETAILER DAILY

Located near MR 150 (under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

A Mother’s Room is located under the triple escalator near MR 150.

Dogs at Outdoor Retailer

Salt Palace Convention Center 100 South West Temple Salt Lake City, UT 84101 Underground parking is available for $12 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

First Aid and Medical Staff

Located in MR 257

Located in MR 254 C

The Retailer Lounge

Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free Wi-Fi, charging stations, refreshments and—above all else—quiet. Located just beyond the Business Center.

Children at Outdoor Retailer

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Animals are not allowed on the show floor during move-in/move-out. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or by calling (801) 534-4705.

Transportation

There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at both the West and East Entrances.

FROM HOTELS: Wednesday, Aug. 3 - Saturday, Aug. 6 ��7:30 – 11 a.m.

FROM SALT PALACE: Wednesday, Aug. 3..... 4:30 – 8:30 p.m.* Thursday, Aug. 4......... 3:30 – 7 p.m. Friday, Aug. 5............... 3:30 – 7 p.m. Saturday, Aug. 6.......... 12:30 – 4 p.m. *Extended service to all hotels to accommodate for the Industry Party until 8:30 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/ shuttles. Sandy Hotels: Use TRAX for after-hours transportation needs.

TRAX

The TRAX light-rail system has service to and from the airport. Trains run daily from 5:30 a.m. to 11:30 p.m. Find schedules and plan routes at rideuta.com. BE A

SLC

INSIDER

Check page 78 for our locals’ favorite picks for restaurants, coffee shops, hikes, trail runs, bike rides and more.

PHOTO BY CARLO NASISSE

Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

(801) 363-5550; citycabut.com

REACH NEW HEIGHTS I N C O M F O R TA B L E

EXPLORE THE NEW

Our anatomical fit and soft PrimaLoft® offer exceptional comfort while NanoGLIDE® PTFE reinforced wear zones help provide longer-lasting socks and adventures.

BOOTH #30044E

AMERICAN

FOXSOX.COM

ORIGINAL

8 0 0 -2 47-1815

MEDIUM CUSHION FOR ADDED COMFORT

REINFORCED TO LAST LONGER

S ALT L AKE CIT Y, UT

AUGUST 3-6, 2016

A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.

CURRENT EXHIBITORS AKU North America

Feller

Kammok

Parks Project

Tejido

Alchemy Equipment

Flylow Gear

Katin

Peak Design

Tenkara USA

Alternative

Freewaters

Locally Grown Clothing Co.

Pendleton

Tense Wooden Watches

Arcade Belts Inc

Green Goo

Malibu Sandals

Pendleton Surf

tentree

Bedrock Sandals

Hari Mari

Maloja

Poler Stuff

Teva

Bureo

Hasta

MiiR

Ridgemont Outfitters

The Landmark Project

Coal Headwear

heimplanet

Mizzen+Main

Rocky Mountain Underground/RMU

Topo Designs

Coalatree

Herschel Supply Co. Ltd.

Native Shoes

SEEA

Uncharted Supply Co.

Dish and Duer

Hood Rubber Company

NAU International inc - Millican

Shwood Eyewear

VSSL

Duckworth Inc.

Howler Brothers

Nena & Co

Solo Eyewear

Vuori

Emmons Manufacturing Company

Indigo by lucy

Norton Point

Swrve Inc

Yellow Leaf Hammocks

Endurance Conspiracy

Indosole

Olukai

Synergy Organic Clothing

ZEAL Optics

Epic Provisions

Iron & Resin

Opinel

Tanner Goods

Ethnotek Bags

Juniper Ridge

Oru Kayak

Tavik

www.outdoorretailer.com/VentureOut

THE PAVLIONS @ OR AUGUST 3-6, 2016 The Pavilions @ OR â&#x20AC;&#x201C; The three pavilions will feature the newest companies and products in the outdoor industry. Education, interactive experiences and testing opportunities will be available at Venture Out, The Paddle Experience and the BoardWalk.

WWW.OUTDOORRETAILER.COM

Leatherman SignalÂŽ: Made for adventure and ready for any challenge Mother Nature throws your way.

Booth #7041 | leatherman.com | @leathermanusa

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Party under the Pavilions

Beer, tunes and lawn games gave the annual Industry Party the feel of a big family cookout. 1

PHOTOS BY LOUISA ALBANESE (4); MICHAEL HANSON

1. Ride ‘em cowgirl. Zoe Aldous of Mountain Khakis gives the mechanical bull a run for its money (and vice versa). 2. Without engines to rev, this is the greenest set of stock cars you’ll ever have the chance to put money on. 3. The Grove Valve Orchestra kicked out the jams. 4. Chuck Schollmeyere’s Mount Nebo Pizza kept the fires hot all night, supplying free fuel for hungry partygoers. 5. Let no good news go untoasted: Mountain Khakis picked up the tab for endless rounds of Wyoming Whiskey. We’ll drink to that.

AUGUST 5, 2016 DAY 3

SCENE 2

People of OR

We went out on the floor seeking those faces that give character to our industry.

4 C

CMY

OUTDOOR RETAILER DAILY

PHOTOS BY TK PHOTOS BY LOUISA ALBANESE

1. Meeled Kharazian dishes out some deep, dark cups of coffee pleasure at Café Mugshot, SLC’s java shop on wheels. 2. She wants to be part of our world: Little mermaid Daniella shows off her Fin Fun Mermaid Tail. 3. David Habben creates custom art at the Freewaters booth for some one-of-akind swag. 4. Eric Murray of Colisco in Frisco, Colorado, strums his wee little instrument. 5. A smile to launch a thousand SUPs: Johanna Koeberle of Keen flashes her pearly whites. 6. Raven Jurek, daughter of ultrarunning legend Scott and wife Jenny, rests up for her parents.

SCENE 2

Fresh Air

Remember the sun? We escaped the offgassing to explore the goings-on outside the Salt Palace.

1. It’s carnival time! KEEN owns the empty lot where the dearly departed club DV8 once stood. 2. Maker culture comes to roost with T-shirts to order out at KEENFest. 3. Tired of all those shots of women in bikinis on SUPs? These dudes brought some Polynesian man energy to the kayak tank—and the crowd went wild. 4. KEENFest made everyone feel like a kid again. We suggest you get out of the halls and play a bit, too.

PHOTOS BY LAUREN DANILEK

AUGUST 5, 2016 DAY 3

NEWS CLIMBING

Such Great Heights Two climbers attempt to summit each state’s highest peak in 50 days.

OUTDOOR RETAILER DAILY

Next up: The duo tackles Washington’s Mt. Rainier. Inset: Arnot (left) and Miller on California’s Mt. Whitney.

PHOTOS BY JOHN MANCUSO (LEFT); ISTOCK.COM

ELISSA ARNOT AND Maddie Miller are burning rubber, and not just on the soles of their hiking shoes. The two climbers are traversing the U.S. to demonstrate the accessibility of adventure, and, if all goes well, maybe even set a world record. Just one month after summiting Everest without supplemental oxygen—becoming the first American woman to do so—Melissa Arnot embarked on a different adventure, and this time without any international flights. Arnot and protégé Maddie Miller are on a quest to stand atop the high point of every state in the U.S. (celebrating most with handstands, according to their Instagram feed), and to do it faster than any team has done before. Miller, 21, and Arnot, 32, met in 2013 when Miller’s father asked Arnot to take her on an expedition up Mt. Rainier. The two became friends and were climbing Mt. Borah, Idaho’s tallest peak, when Arnot first told Miller about the concept of chasing high points. “Is that something we could do?” Miller asked Arnot. “What about really fast?” The clock started ticking on June 27 with Miller’s summit of Denali. (Arnot stayed behind to finalize logistics for the rest of the trip.) With the support of Eddie Bauer, Pop Chips, Microsoft, Zamst and others, the team’s original goal was simply to average one high point every 24 hours. But as time went on, they realized they had a shot at the overall speed record: 43 days. They picked up the pace. On Wednesday, the pair left ORSM on a plane to Oregon, and while many show-goers were wearing out their welcome at industry happy hours, Miller and Arnot kicked steps to the top of Mt. Hood. They have yet to summit Mauna Kea in Hawaii, Charles Mound in Illinois and Mt. Rainier in Washington. Miller, currently a senior at Colorado College and considering a guiding career, would become the first woman to summit all 50 states in 50 days, but both she and Arnot emphasized this isn’t an appeal for feminist glory. “I’ve been a woman all my life, and I’m going to do the things I like to do," Arnot said. "I think choosing to do things with only women is just as divisive. At the same time, it’s been really inspiring to see a powerful young woman come into her own, and the more women like that we have, the more equal we will be.” The 50 Peaks Challenge encourages Americans to find their own summits, no matter what state they live in. “Adventure feeds your soul,” Arnot said. “I believe people are better when they’re pushing themselves and challenging themselves outdoors.” –Corey Buhay

FOCUS STRENGTH AIM BALANCE ENDURANCE ACCURACY CONFIDENCE GENESIS In 2016, over 2 million kids ages 10-17 participated in the National Archery in the Schools Program with Genesis® – the official bow of NASP. Don’t miss the opportunity to capitalize on this huge and fast-growing sport. To learn more about how archery is another great way to enjoy the outdoors, go to genesisbow.com. Visit us at the Outdoor Retailer Show, Booth PV3273.

All Genesis bows are handcrafted in Sparta, Wisconsin. U.S.A.

@THESHOW

DIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE

Education DAY 3

FRIDAY, AUG. 5

THE CAMP SESSIONS FOR SPECIALTY RETAILERS Booth – 32067

10 – 10:30 A.M. Demystify Human Resources!

Presenter: Lori Kleiman, HR Topics Our interactive program will highlight five major questions that can cripple your organization if you don’t watch out: What are the hot laws for 2016 that you must be aware of? How do you know if you’re paying people properly? What are three tips to the right employees? Can technology take some HR tasks off your plate?

2 – 2:30 P.M. Inventive Approaches to Guarantee a Seamless Shopping Experience

Presenter: Jill Nickels, Gensler Successful retail today is a delicate balance between providing convenience for the time-strapped consumer and delighting those who relish in the shopping experience. We’ll discuss how an inventive approach to investing in an omnichannel strategy and infrastructure may provide stellar service and a seamless shopping experience that meets the needs of your shoppers.

MARRIOTT AT CITY CREEK

9:30 A.M. – 12 P.M. Basic Eights of Selling NEW EXTENDED SESSION Presenters: Jo Ellen Jonsson and Carl Grunander, Associate

OUTDOOR RETAILER DAILY

Professors, Weber State University Track: Brands Location: Salon E An interactive workshop for buyers, manufacturer sales representatives, store managers and front line store sales personnel. Through group discussions, role plays and hands-on exercises, the basics of selling will be reviewed for the retail store environment. Emphasis will be given to prospecting, preapproach, approach, needs assessment, presentation, overcoming objections, closing and after-the-sale service.

9:30 – 10:30 A.M. The Future of Shopping: Integrated Strategies for Outdoor Brands

Presenter: Tom Flierl, Hanson Dodge Creative Track: Brands Location: Salon D Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. This seminar will provide insights on how brands can inspire consumers and drive growth in a multitouch, omnichannel world.

Patents 101 – Utilizing In-House Resources for Strong Patent Filings

Presenter: John Russell, AHMRT Track: Brands Location: Salon A This presentation is directed to actions outdoor gear and apparel companies can take to establish strong protection, not only for individual products, but also product lines. Topics will cover utility and design filings and how

to evaluate foreign filing decisions and consider alternative types of protection including utility models.

Leveraging the Cloud to Help Run Your Business Without Breaking a Sweat

Presenter: Speaker: Rufus Lohmueller / 360 Cloud Solutions – NetSuite Solution Provider Track: Sponsored Location: Deer Valley Salon Learn how to leverage cloud technology for your outdoor business from an expert with 25+ years of experience helping businesses use technology to translate success. Gain insight on how the outdoor industry is relying on the cloud to manage lead-to-cash, inventory and distribution, and engage their customers everywhere.

11 A.M. – 12 P.M. The Playbook for Live Video Product Education

Presenter: Speaker: Fritz Brumder, Brandlive Track: Brands Location: Salon A Join this session to learn how to elevate your training programs with the most engaging content in the industry: live video broadcasting. With an exciting new product release at Outdoor Retailer, Brandlive has your playbook to own your audience and build educational programs that scale.

Get the Most Out of Media at Outdoor Retailer

Presenters: Chip Smith, SOAR Communications; Kristin Hostetter,

SNEWSnet.com and O.R. Daily; Sean McCoy, Gear Junkie and moderator Kate Lowery, Outdoor Retailer Track: Brands Location: Salon D Moderated by Kate Lowery, Director of PR for Outdoor Retailer. This session will start by briefly covering tools and resources available to brands exhibiting at Outdoor Retailer, helping them successfully engage with media before, during and after the show. The session will then turn to experts in the world of media, who will each share their point of view about how best to share your brand story, build relationships and get brand and product coverage.

Programmatic Direct Mail: Making an In-Home Impression in The Digital Era

Presenters: Lewis Gersh, PebblePost Track: Sponsored Location: Deer Valley Salon What is beyond email and banners for selling skis and cycling gear? Digital is permeating traditional marketing with amazing results. Personalized, relevant physical impressions keep your brand top of mind even when consumers are not online.

1 – 2 P.M. Sales Reps Then, Now & Tomorrow: Opportunity, Uncertainty and Necessity

Presenter: Brad Werntz, New Normal Consulting Track: Brands Location: Salon A For 22 years, Brad ran one of the most

innovative sales agencies in the outdoor industry. In 2013 he shut it down and wasn’t the only rep to hang it up. Other reps have gone, too. What can we learn? In this time of uncertainty, what’s the opportunity, and what are the risks? The state of reps today points to the future for many tomorrows.

Making Each Interaction Count - Marketing in Micro-Moments

Presenter: Marie-Josee Legault, Origin Designs + Communications Track: Brands Location: Salon D In purchasing a product or planning a visit to your store, your consumers are doing more and more smaller, shorter research sessions over many connected moments on mobile and desktop throughout the day. This session will explore how you should be evolving your content marketing to keep pace with this change.

Taking the Lead: What the Outdoor Industry is Doing to Address Flame Retardants

Presenters: Neal Cohen, Neal Cohen Law; Commissioner Anne Marie Buerkle, Consumer Product Safety Commission and moderator Andrew Pappas, Outdoor Industry Association Track: Brands Location: Deer Valley Salon The outdoor industry has a unique voice when it comes to monitoring what is in outdoor gear and the impacts on consumers and the environment. Come and learn about the use of flame retardants, what the industry is doing to keep

ahead of the curve and what is happening at the regulatory level that could impact your business.

The Birth of Bunulu: Bringing the Outdoor Coastal Experience to Life

Presenters: James Farnell, Little Track: Brands / Marketing Location: Salon D Beall’s Department Store wanted to launch a new brand coinciding with their 100-year anniversary. Thus Bunulu was born. From concept to research, focus groups, brand naming and strategy through design and visual merchandising, Bunulu was brought to life to embody our connection to the water. We’ll explore the unique story of how the store is built upon engagement with the community.

TEXBASE SOFTWARE DEMOS

9 a.m. - 6 p.m. #62028 Stop by Texbase Booth #62028 to catch a glimpse of the new Texbase! We will be doing demos all day long of our new advanced features and new products tailored to your development and compliance needs. Be sure to ask about our New Professional Plan for smaller work groups, Material Connect supplier collaboration tools and our CPSIA Guardian Offering.

MORAKNIV PRESENTS BUSHCRAFTING BASICS WITH DAVE CANTERBURY

10 - 11 a.m. #40 Survival expert and New York Times bestselling author Dave Canterbury takes you through the basics of fire starting and putting together an EDC

introducing the new

CYCLONE

1 5 - 2 0 m m h g g R a d u aT E d c o m p R E S S i o n

Fe e l t h e b e n e f i t o f S o c k we l l â&#x20AC;&#x2122;s G ra d u a t e d Co m p re s s i o n s e r i e s fo r e n h a n c e d p e r fo r m a n c e a n d re c ove r y. Energize your step Recover quickly Reduce fatigue & soreness Minimize swelling Blister resistant

FEEL BETTER IN STYLE.

cRafTEd in ThE uSa

B o oT h n o . 32124

SCHEDULE for your next backcountry trip. Take a peek into his bag for a look at his personal essentials.

THE SHMOOZ

11 a.m. - 2 p.m. Malakye.com invites you to meet the Outdoor Industry’s best brands for free at its one-of-a-kind career fair and networking event, The Shmooz. Sign up early, this event fills up quick!

events & happy hours BUTT’RD UP MORNING RIDES & RUNS PRESENTED BY CHAMOIS BUTT’R AND GU ENERGY LABS 6:30 - 8:30 am #PV2045 Join us for a morning ride and/or run before OR Show hours. We will depart at

6:30 a.m. from 600 S and Main, kitty-corner from the Grand America for an easymoderate pace ride up and back Emigration Canyon. A separate group will head out on foot around SLC and will be a mixture of trail and road routes. Look for the Chamois Butt’r tent. Please RSVP if possible so that we can be prepared with coffee, croissants, nutritional compliments of GU Energy Labs and swag from Chamois Butt’r! There will also be a giveaway presented by Garmin. Please arrive early to sign in and complete your waiver. Must bring or rent your own bike. RSVP at chamoisbuttr. com/rsvp. (If you can’t make the morning rides/ runs but still want to enter to win a Garmin watch, use the RSVP link above.)

MEET BRAVE BEAUTI ARTIST + FREE GIFT! 9 a.m. - 5 p.m. #PV2265 Come visit Sakroots and

meet Brave Beauti artist Barbra Ignatic. Discover our newest print as she paints live in our booth. Retailers leave with a complimentary Sakroots tote! While supplies last.

HANS FLORINE – BOOK SIGNING 11 a.m. - 1 p.m. #12050 Meet Hans Florine and get a signed copy of his new book, “On the Nose,” out in September.

MEET ACCLAIMED AUTHOR AND AXE DESIGNER, DAVE CANTERBURY 11 a.m. - 12 p.m. #BR317 Stop by Hults Bruk to learn the art of felling trees the traditional way. Dave Canterbury, acclaimed wilderness skills instructor, blacksmith and New York Times bestselling author, will share his experiences and answer questions about the new Hults Bruk American Felling Axe.

MEET OLYMPIC SKIER SHANNON BAHRKE!

JONATHAN SIEGRIST POSTER SIGNING

TRAVELER GUITAR JAM SESSION

11 a.m. - 3 p.m. #30125W Come speak to Shannon about her Olympic medals, life in Park City and most recently, her brand partnership as an athlete ambassador for EMU Australia. Shannon Bahrke is an American Olympic freestyle skier and entrepreneur. Bahrke was the silver medalist in moguls at the 2002 Winter Olympics in Salt Lake City, the bronze medalist at the 2010 Winter Olympics in Vancouver and the World Cup Champion in 2003. With her bronze medal in 2010, she became the first U.S. women’s freestyle skier to win multiple Olympic medals. She has reached the podium twice at the FIS Freestyle World Ski Championships, winning bronze in 2003 and silver in 2007, both in dual moguls.

1 - 2 p.m. #10007 World renowned rock climber Jonathan Siegrist will be signing posters at the Liberty Mountain Booth. Sponsored by ClimbOn and Liberty Mountain.

5 - 6 p.m. #10007 Stop by the Liberty Mountain Booth from 5 to 6 p.m. on Friday evening to jam with us on our Traveler Guitars. Show us your stuff in the jam sesh, and enter the drawing to win a guitar of your own.

New Sea Eagle® QuikRow™

Turns Kayaks & iSUPs Into Rowing/Fishing Machines Visit us at Outdoor Retailer Booth #34105

QuikRow™ shown on a Sea Eagle® 300x Explorer

The new Sea Eagle® QuikRow™ transforms most inflatable kayaks and iSUPs into rowing machines. The fixed frame rower attaches in 60 seconds and is perfect for workout enthusiast and anglers.

QuikRow™ works with all Sea Eagle® iSUPs and most Sea Eagle® kayaks. Also will work with almost any other inflatable SUP or kayak. Pictured with optional Scotty® Rod Holders.

With the 2 included oars and optional Scotty® Rod Holders, you can get to a great fishing spot quickly, drop your oars and cast away. Or row for miles with ease.

SeaEagle.com or 1-800-748-8066 M-F, 9-5 EST Ask For Free Catalog Sea Eagle Boats, Inc. 19 N. Columbia St., Dept. S3086B, Port Jefferson, NY 11777

Join us on /SeaEagleBoats /SeaEagleBoats

OUTDOOR RETAILER DAILY

• Adjustable fixed rowing frame. • Deluxe cushion swivel seat. • Four part 7’10” oar set w/ oarlocks & pins • Adjustable quick attach EZ-lock cinch down straps • Weighs just 20 lbs.

YELLOW LEAF HAMMOCKS “RELAXATION STATION” + FRESHLY CRACKED COCONUTS 2 - 5 p.m. #VO2086 Yellow Leaf Hammocks is bringing that “vacation feeling” to the show floor. Join us for an afternoon energy boost at the Relaxation Station! Kick back in a “ridiculously comfy” hammock while you enjoy a freshly cracked coconut water. Replenish your electrolytes, relax your feet and recharge for the evening ahead!

HAPPY HOUR WITH JO AND GOOD TO-GO 4:30 - 6 p.m. #26027 Come find your Freecountry at the Johnson Outdoors Happy Hour, featuring games and cooking with Chef Jennifer Scism & David Koorits of Good To-Go. Stop by for some great food and Freecountry fun!

IBEX HAPPY HOUR WITH THE RENEWAL WORKSHOP 4:30 - 6 p.m. #39197 Ibex is celebrating its new partnership with The Renewal Workshop with a happy hour and raffle. Stop by for a beer and learn more about this new business that turns unsellable product back into high quality apparel.

CRAGHOPPERS GIN & TONIC HAPPY HOUR 5 - 6 p.m. #36189 All show attendees are invited to swing by the Craghoppers Booth for happy hour. We will cheers to travel and adventure with fine, traditional English Gin and Tonics as well as assorted snacks.

free stuff & donations #BALEGATRACKS STEPS CHALLENGE 9 a.m. - 6 p.m. #32150 Balega will host a steps contest, created to encourage any attendee of OR Summer Market 2016 to track their steps in and around the Salt Palace. The contest will run from August 3 through August 5. Participants are encouraged to share their steps at the show on social media using the hashtag #BalegaTracks. Each day, two winners will be selected at random to receive giveaway prize packages from other Implus brands including FuelBelt, Sof Sole, Yaktrax, Trigger Point, DryGuy and Balega.

BALEGA $5 SOCK SALE TO BENEFIT THE UNIVERSITY OF UTAH BURN CAMP PROGRAMS 9 a.m. - 6 p.m. #32150 Balega will be selling its MOHRINO VTech Enduro quarter and crew length socks for $5/pair throughout the duration of the show. All proceeds will benefit the University of Utah Burn Camp programs.

CAMELBAK KICKBAK INSULATED 20 OZ. PINT SALE AND HAPPY HOUR TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6:30 p.m. #15027 Camelbak is selling its KickBak vacuum insulated 20 oz. pint all day every day of the show, while supplies last. All proceeds benefit The Conservation Alliance.

SCHEDULE Purchase of a KickBak provides you with free beer from 4 – 6:30 p.m. each evening during happy hour.

CHACO FUNDRAISER BENEFITTING CAMBER OUTDOORS 9 a.m. - 6 p.m. #32136 Chaco Flips for men and women available for only $20 at the Chaco booth. All proceeds donated to Camber.

COAST HP1 FLASHLIGHT SUPPORTING USX 9 a.m. - 6 p.m. #28045 Donate $10 to receive a Coast HP1 Focusing Flashlight. All proceeds go to USX, a non-profit that raises awareness for veterans with PTSD through Nexus Expeditions and Research Initiatives.

COFFEE WITH PAIGE CLAASSEN AND SPECIAL EDITION MAXIM ROPE SALE! 9 - 10:30 am #3033 Join professional climber Paige Claassen for a poster signing and some High Brew Coffee at the Maxim Ropes booth. The Access Fund will be selling cold brew coffee and 70 meter, 9.8mm ropes. Proceeds will help keep climbing areas open and conserved.

DAILY GIVEAWAYS AND PRO DEALS 9 a.m. - 6 p.m. #5042 Drop a business card and win! Daily giveaways of women’s activewear for climbing, hiking, running and more. You do not have to be present to win. Plus 60 percent off pro deals to shop our premium, U.S.made apparel online.

EAGLE CREEK CARGO HAULER DUFFEL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #24017 Eagle Creek is selling its extra durable, waterrepellent Cargo Hauler Duffel to benefit The Conservation Alliance.

EXOFFICIO UNDERWEAR BENEFIT SALE

9 a.m. – 6 p.m. #12027 Buy a pair of underwear and help battle Zika. Proceeds from every pair purchased go to World Vision’s Zika Outbreak Response— protecting up to 2 million beneficiaries in five heavily affected countries. Be a part of protecting women and children in the most vulnerable communities in Latin America and the Caribbean. Men’s and women’s styles, $10 – $15.

FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #BR621 Farm to Feet is selling its lightweight, merino wool Franklin Camp Crew sock to benefit The Conservation Alliance.

FREE CUSTOMIZED REFLECTIVE T-SHIRTS 9 a.m. - 1 p.m. #PV3113 The first 25 retailers or their buyers who visit Brilliant Reflective booth will get five free custom performance T-shirts with their store’s logo heat transferred onto the front, in full reflective glory. Bonus points for bringing a memory stick or a URL link with the shop’s highres logo image. The free shirts will be distributed after the show. Additional reflective trimmings added to the shirt.

support health by funding a clean water project. While supplies last.

FRIENDS AND FAMILY 20 PERCENT OFF 9 a.m. - 6 p.m. #20014 Stop by and pick up your Friends & Family 20 Percent Off Card for online shopping at Thomas Bates and T.B. PHELPS. Check out leather and fabric belts by Thomas Bates and men’s leather shoes and accessories by T.B. PHELPS.

GET UP AND WAKE UP WITH US! 9 - 11 a.m. #8008 Don’t hit the snooze button…we’ve got breakfast cooking at Backpacker’s Pantry! Come on over for pancakes, eggs and great ideas for backcountry food hacks. Worth waking up for.

GREAT DEALS AT PRO PRICES ON MOUNTAIN KHAKIS! 9 a.m. - 6 p.m.

#18009 Throughout the show, shop great deals on guys and gals MK product (while supplies last). Benefits Camber.

IBEX MERINO OD HEATHER T AND SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #39197 Ibex is selling its favorite men’s and women’s Merino OD Heather T and its 100 percent Merino wool socks, while supplies last. All proceeds benefit The Conservation Alliance.

ICEBREAKER MERINO WOOL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36149 Icebreaker is selling its Tech Lite Short Sleeve crew to benefit The Conservation Alliance.

LA SPORTIVA TANK

Want up-to-the-second info about the show while you’re here? Follow the SNEWS and O.R. Daily team on social media. Find us on Twitter and Instagram @snewsteam and facebook.com/snewsfan.

SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #16027 La Sportiva is selling its Men’s Astroman Tank and Women’s Desert Tank to benefit The Conservation Alliance.

LIGHT MY FIRE SPORK SALE FOR BIG CITY MOUNTAINEERS 9 a.m. - 6 p.m. #40 Swing by to pick up the Spork original (a spoonfork-knife combo) for just $1, with all proceeds benefiting BCM.

LUCY SAMPLE SALE SUPPORTING CAMBER

OUTDOORS 9 a.m. - 6 p.m. #PV2051 Get great deals at Lucy’s sample sale. Cash only. All proceeds donated to Camber Outdoors.

MICROBAN’S FRESH BAR EXPERIENCE 9 a.m. - 6 p.m. #250-109 Join the Microban “Fresh Bar” experience. Smell materials treated with Microban antimicrobial and odor capture technologies versus nontreated materials, while supplies last. Microban also challenges attendees to take home a Rogers insole treated with Microban, and compare it to their

PERFORMANCE DENIM GIVEAWAY 9 a.m. - 6 p.m. #VO2073 Dish and Duer giving away a pair of performance stretch denim every hour on the hour (9-6 pm) for the duration of the show—retail is $129.

FRESHLY BREWED PRODUCT TO PROJECT 9 a.m. - 4 p.m. #VO2280 Join us daily for a pour of Counter Culture Coffee. Free pour with your purchase of our new MiiR 8 oz. vacuum insulated tumbler ($10). BYOC pick-me-up pour for $1. All proceeds will

VISIT US AT BOOTH #39142 FOR A FREE UV SUN PROTECTION SHIRT AUGUST 5, 2016 DAY 3

SCHEDULE own insole after a few wears, while supplies last. Please share #stopthestink on social media.

MOUNTAIN KHAKIS FUNDRAISER SUPPORTING CAMBER OUTDOORS 9 a.m. - 6 p.m. #18009 New MK Shop Shirts for guys and gals customized with your name or nickname! Limited-edition and available ONLY at Outdoor Retailer! Price: $25. All proceeds donated to Camber Outdoors.

PHOENIX MULTI-TOOL SALE TO SUPPORT THE AMERICAN HIKING SOCIETY

THE CONSERVATION ALLIANCE

9 a.m. - 6 p.m. #5017 The Phoenix is the most innovative multi-purpose fire starting tool on the market that incorporates more than eight survival tools into one small pocket knife sized multi-tool. The only thing missing is the firewood. Support American Hiking Society and pick one up for only $15. While supplies last!

RUFFWEAR QUENCHER CINCH SALE TO BENEFIT

9 a.m. - 6 p.m. #34073 Ruffwear is selling its Quencher Cinch multi-use fabric bowl to benefit The Conservation Alliance.

SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36170 SAXX Underwear is selling assorted styles of its men’s briefs and boxer briefs to benefit The Conservation Alliance.

PURE NATURAL ENERGY

NEW!

Gluten Free Waffles and Snack Bars

honeystinger.com

Photo: Noah Wetzel

Organic Stinger Waffles Gluten Free Organic Stinger Waffles Organic Energy Chews Snack Bars Protein Chews Protein Bars Energy Bars Energy Gels

SOLAR OVEN GIVEAWAY AND TREATS BY SUNFLAIR 9 a.m. - 5 p.m. #PV3350 Daily drawings and treats! Enter to win a Sunflair durable, lightweight solar oven for outdoor excursions. Grab yummy, sun-baked treats like avocado chocolate chip cookies (while supplies last). See demos on easy solar oven cooking and baking.

SPORTSWOMAN SKINCARE FREE TRIAL 9 a.m. - 6 p.m. #PV2144 Stop by to get a free trial of the new Cammi and Company Sportswoman Skincare.

BROOKS SPORTS SALE TO BENEFIT THE CONSERVATION ALLIANCE 10 a.m. - 3 p.m. #36197 Brooks Sports is selling its apparel and footwear to benefit The Conservation Alliance (while supplies last).

PATAGONIA WORN WEAR REPAIRS

9 - 10:30 am #12001 Breakfast is paramount in setting yourself up for a solid day on the trail, so we’ve got Sturdiwheat Pancakes to set you up for a solid day at Outdoor Retailer.

VASQUE TRUST ON THE TRAIL MIX

FREE MAPLE BACON CREAMEES!

9 a.m. - 6 p.m. #12001 Karma can come in handy when things get sketchy on the trail. Instant Karma and friendship with the trail can be found by mixing up your own trail mix and making a $5 to $10 donation with Vasque matching all proceeds going to Parks4Kids.

11 a.m. - 6 p.m. #BR417 Darn Tough brings a taste of Vermont to Utah. Get a delicious (and free!) Maple Bacon Creamee. Available everyday, or until the goodness is gone.

WENZEL’S GREAT AMERICAN SLEEPING BAG GIVEAWAY

12 - 6 p.m. Outside the Salt Place, Superfeet sells its OUTSIDE Sandal to benefit The Conservation Alliance.

VASQUE PANCAKE BREAKFAST

WILDERNESS PRESS BOOK SALE AND SIGNING TO BENEFIT THE CONSERVATION OUTDOOR RETAILER DAILY

9 a.m. - 6 p.m. #32090 Join Wilderness Press for a sale and signing of the book, “Fixing Your Feet,” to benefit The Conservation Alliance.

10 a.m. - 5 p.m. #13027 Delia, the Worn Wear Wagon, will be at OR offering free repairs on your busted gear. You can also learn to fix your own gear because as individual consumers, the single best thing we can do for the planet is keep our stuff in use longer. Repairs are not exclusive to Patagonia gear. No luggage or shoes.

9 a.m. - 5 p.m. #10026 Come by and enter to win a great Made-in-the-U.S. sleeping bag. All citizens of the world and global travelers are encouraged to enter. You don’t have to be American to want to camp out and stargaze in a cozy American-made bag! We’re giving away one each show day.

ALLIANCE

SUPERFEET SANDAL SALE FOR THE CONSERVATION ALLIANCE

CASCADE DESIGNS FUNDRAISER BENEFITTING CAMBER OUTDOORS 2 - 5:30 p.m. #26015 Stop by Cascade Designs to pick up our featured product of the day: the MSR Titan Cup ($20) and the MSR MicroRocket ($25). Cash only. All proceeds donated to Camber.

BOOT SALE TO

SUPPORT AMERICAN HIKING SOCIETY 3 - 6 p.m. #32149 Top selling boots 50 percent off. While supplies last. All proceeds help the American Hiking Society protect hiking trails across the country.

BOOK SIGNING WITH OUTDOOR RESEARCH ATHLETE BRENDAN LEONARD 4:30 p.m. #17027 Author, Outdoor Research athlete and creator of semi-rad.com, Brendan Leonard, will sign copies of his new book, “Sixty Meters to Anywhere.” $10 will get you a beer and signed copy of the book. All proceeds go to the Access Fund.

HI-TEC/BCBC/ BRAND LIVE EVENT 4:30 p.m. #32149 Join Hi-Tec, Base Camp Brewing Company and Brand Live for a fun Friday night. Donate $5 for a party cup and a beer on Base Camp Brewing Company, or snag yourself a pair of premium hiking boots on sale for $45. All boot sales proceeds benefit the American Hiking Society. We hope to see you there!

CYCLE OF HOPE BIKE RAFFLE 5 - 5:15 p.m. #30039E Reliance is a proud sponsor of Habitat for Humanity and most recently had three of their executives participate in the 2016 Cycle of Hope. This event is a non-motorized bicycle trek from Kansas to Winnipeg, Manitoba, around 1,000 miles in 10 days. See highlights from this exciting adventure, and come visit Booth #30039E where you can enter to win one of the bikes from Cycle of Hope. SUBSCRIBE TO

SNEWS Contact Brian Bauer (bbauer2@ aimmedia.com) for all access.

NEWS ADVOCACY

Open the National Forests!

A streamlined permit process would benefit the groups who need it most. BY DAN NORDSTROM AND REBECCA BEAR

PHOTOS BY COURTESY

N THE OUTDOOR INDUSTRY, we know that time outside changes lives. It improves health. It inspires people to protect our natural world. And of course, the more time people spend outside taking in our natural wonders or just exercising, the healthier our industry becomes. For an increasing number of Americans, getting outside and into nature on their own is not always an option. In today’s society, it’s often the case that a person’s first experience outdoors will be facilitated by someone with expertise to show them where to go, what to wear, how to be safe and how to leave no trace as they experience the land. For decades, though, our public land managers saw group access to the outdoors as a threat to the protection of our public lands. In many ways it might have been, but the introduction and adoption of Leave No Trace ethics and the professionalization of outdoor education and guiding have since significantly changed the way people lead groups outdoors. Today thousands of organizations take Americans outdoors on public land and teach them safe, low-impact techniques. Yet their ability to offer these experiences has been constrained by outdated federal policies that can be downright absurd. In Seattle, for example, YMCA programs that focus on developing young, diverse outdoor leaders have been unable to get permits to conduct programs on National Forest Service land. They have been forced to go to Canada. Stories like this exist around the country.

The Outdoor Access Working Group (OAWG) came together two years ago to engage with land management agencies to modernize and reform group permitting policies. Beginning with meetings in Washington, D.C. just 18 months ago, leadership within the Forest Service started the ball rolling, sharing our goal of getting more Americans outdoors. They took a big step forward in June. “Today people come to know and value places on national forests and grasslands through personal outdoor experiences,” said Forest Service Chief Tom Tidwell. “By modernizing and streamlining our permit processes, we are strengthening our ties to all Americans and their connection to the land.” We should applaud the administration for its commitment. In particular, Forest Service leaders Leslie Weldon and Joe Meade and USDA leader Meryl Harrell have shown that government can be responsive and innovative. In addition, Christy Goldfuss, acting director of the White House Council for Environmental Quality, ensured that the agencies had support. While the Forest Service has made great progress, it’s just the beginning of a cultural change within the federal public land agencies—a change that we as private sector partners need to support, encourage and celebrate. There is much work left to do. It’s our responsibility to press for ongoing support of public lands. Access to the outdoors will not increase, be protected, or continue without all of us.

Dan Nordstrom is the CEO of Outdoor Research. Rebecca Bear is REI’s Outdoor Programs and Outreach Manager. Both are founding members of the Outdoor Access Working Group.

Special Advertising Section

Product Zone

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FUEL BIGGER ADVENTURES AT BOOTH 26027

SURROUND® FOOTWEAR gore-tex.com/keepthepower © 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®.

Special Advertising Section

REMARKABLE GIFTS FOR CURIOUS EXPLORERS

Portable BBQ Suitcase

DISCOVER A WIDE COLLECTION OF UNIQUE AND FUNCTIONAL GIFTS FOR THE OUTDOORS, PICNIC, & TRAVEL.

BOOTH# PV3039 Only buyers! Present this ad at the booth for a FREE Cactus Pillow!*

THE FUTURE

DOESN’T

STINK

Microban has more anti-odor technologies than any other company in the world. Come sniff for yourself just how fresh our innovations are by visiting our Fresh Bar.

VISIT BOOTH #250-109.

microban.com

KIKKERLAND.COM - BE CURIOUS - 800.869.1105 *Promo is limited to the first 20 buyers per day

Booth # BR 633

Red Rock Outdoor Gear

Special Advertising Section

Laser-cut MOLLE

See the full Red Rock Outdoor line of Gear packs at booth PV3230

Defender Pack Transporter Day Pack View the full line: www.rrog.com

rrog.com

1.800.342.4654

ONE OF A KIND

GOVISITFOR IT! US AT BOOTH PV2209

insoles-sorbothane.com 800-838-3906

THIS GUYS BACK IS KILLING HIM!!

SuperEye Products Co.

www.SuperEyeUSA.com

HE NEEDS A STRONGBACK CHAIR,

AND SO DO YOU.

Come feel how the brand new STRONGBACK Low Gravity chair can ease even this man's suffering back.

Booth BR634

SITTING IS BELIEVING

Email: Sales@SuperEyeUSA.com Tel: 1.877.436.7876

Special Advertising Section

Our Chairs are the most ergonomically comfortable and healthy portable chairs available anywhere - GUARANTEED. www.strongbackchair.com

SuperEye Products Co. is a leading designer and marketer of metal detectors; fish finders and hunting products, etc. in the world. We can provide quality products at the most Booth #PV3170 competive price.

EXPLORE

BEYOND YOUR LIMITS

Tech Deck:

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Flyweight TECH

i i-Fit TECH

Kneecap Stabilizer

VISIT US AT BOOTH #40184 ROM-TECH

ZK-7 Knee support V-TECH

Melissa Arnot HA-1 Foot support

ZAMST.US 877-ZAMST.US

MASTHEAD

OUTDOOR RETAILER DAILY snewsnet.com

EDITORIAL

outdoorretailer.com VP, GROUP SHOW DIRECTOR

Marisa Nicholson

marisa.nicholson@outdoorretailer.com

EDITORIAL DIRECTOR

SALES DIRECTOR

khostetter@aimmedia.com

krista.dill@outdoorretailer.com

Kristin Hostetter EXECUTIVE EDITOR

Casey Lyons DEPUTY EDITOR

Elisabeth Kwak-Hefferan

Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

paul.dillman@outdoorretailer.com

ASSISTANT EDITOR

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

kcloos@aimmedia.com

ryan.johnson@outdoorretailer.com

CONTRIBUTORS

ACCOUNT EXECUTIVE

Kassondra Cloos Kelly Bastone, Aaron H. Bible, Jenna Blumenfeld, Eugene Buchanan, Corey Buhay, M.T. Elliott, Courtney Holden, Elizabeth Miller, Doug Schnitzspahn, Morgan Tilton INTERNS

Jackie Bannon, Danny Nelson, Carolyn Webber, Ryan Wichelns

Ryan Johnson Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com

DESIGN ART DIRECTOR

CONTENT DIRECTOR

Jennifer Holcomb

Mike Leister

jennifer.holcomb@outdoorretailer.com

ASSISTANT ART DIRECTOR

MARKETING COORDINATOR

PHOTO EDITOR

sarah.langston@outdoorretailer.com

Giovanni Corrado Leone Genny Fullerton PHOTOGRAPHERS

Michael Hanson, Louisa Albanese, Lauren Danilek CONTRIBUTING PHOTOGRAPHER

Sarah Langston

DIRECTOR OF PUBLIC RELATIONS

Kate Lowery

kate.lowery@outdoorretailer.com

Raymond Kang

Ben Fullerton / Caveman Collective

raymond.kang@outdoorretailer.com

GROUP PRODUCTION DIRECTOR

PRODUCTION/TRAFFIC MANAGER

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor GRAPHIC DESIGNER

Jackie Medina

SALES AND MARKETING SALES DEVELOPMENT DIRECTOR

Eric Henderson

ehenderson@aimmedia.com 307-690-2984 SALES MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Alicia Parsons

alicia.parsons@emeraldexpo.com DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

julie.freedman@outdoorretailer.com REGISTRATION OPERATIONS MANAGER kristen.novick@emeraldexpo.com OPERATIONS COORDINATOR

ACCOUNT REPRESENTATIVE

kristen.hartman@emeraldexpo.com

SALES ASSISTANT

Jennifer Hall

jhall@aimmedia.com 303-253-6419

Photo: Tim Kemple

Kristen Novick

Gregg Thayer

Sharon Burson

Apply online at thenorthface.com/careers

DIRECTOR OF OPERATIONS

gthayer@aimmedia.com 303-253-6149

sburson@aimmedia.com 970-485-0846

LIVE THE DREAM. JOIN OUR TEAM.

SENIOR ART DIRECTOR

to reserve your spot in the

Kristen Hartman

2017ORD WinterMarket

BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@outdoorretailer.com RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL CONCIERGE

Kimberly Aguilar

kimberly.aguilar@outdoorretailer.com

contact:

OPERATIONS MANAGER EXECUTIVE CHAIRMAN

Efrem Zimbalist III PRESIDENT & CEO

Jamie Kelley

EVENTS OPERATIONS

Kara Knox

Andrew W. Clurman

kara.knox@outdoorretailer.com SPONSORSHIP OPERATIONS

EXECUTIVE VICE PRESIDENT, OPERATIONS

mallory.denny@ outdoorretailer.com

See whats new at booth PV3105. We offer huge margins and free shipping on all show orders!

Mallory Denny

Patricia B. Fox

BILLING MANAGER

SENIOR VICE PRESIDENT, DIGITAL & DATA

sara.burns@outdoorretailer.com

Jonathan Dorn

sburson@aimmedia.com

jamie.kelley@outdoorretailer.com

EXECUTIVE VICE PRESIDENT & CFO

Brian Sellstrom

Sharon Burson

Sara Burns

VICE PRESIDENT, GENERAL MANAGER

Kent Ebersole

VICE PRESIDENT, FINANCE

Craig Rucker

AUGUST 5, 2016 DAY 3

103

The Hot Sheet / Day 3 NOSE GOES

LOVELY BUNCH OF COCONUTS

Get in there (if you dare): Microban’s (#250109) Fresh Bar is an olfactory buffet. Take a whiff of socks, shoes and sweaty clothes with and without Microban treatment from 9 a.m. to 6 p.m.