Snow Show Preview 2017

SIA

PUBLISHED BY ACTIVE INTEREST MEDIA EARLY JANUARY 2017

SNOW SHOW PREVIEW

OFFICIAL PUBLICATION OF THE 2017 SIA SNOW SHOW

THE BUSINESS OF SNOW THE SNOW SHOW IS OUR TIME TO DO BUSINESS, CELEBRATE COMMUNITY, FEED OUR MINDS AND STOKE OUR PASSION. HERE’S YOUR GUIDE TO THE INDUSTRY EVENT OF THE YEAR.

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Introducing Portal with patent pending //Rail Lock System. Portal//RLS features a rimless frame design for unsurpassed peripheral vision and a dual sliding rail system that guides, slides, and locks your lens in place anywhere on the mountain.

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the shared

XPERIENCE

Angelika Kaufmann and Claire Brown Exploring the Chilean Andes (Portillo, Chile)

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is a global Blizzard Tecnica initiative whose mission is to offer authentic women’s products and engage with the women’s skiing community by sharing experiences and celebrating our passion for the sport. Through intensive workshops, athlete summits, product testing and scientific on-snow research, we continuously challenge our product development teams to design and build relevant women’s products that deliver new levels of excitement, confidence and freedom.

blizzardsportusa.com

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IN THE ISSUE | UP FRONT

CONTENTS

SNOW SHOW PREVIEW PUBLISHER Andy Hawk EDITOR Lindsay Konzak

ABOUT THE SHOW

ART DIRECTOR Jackie McCaffrey Bradley

8 SHOW HIGHLIGHTS

Change is the name of the game, with an updated Show layout and new areas.

CONTRIBUTORS Eugene Buchanan, Krista Crabtree, M.T. Elliott, Courtney Holden, Brigid Mander, Elizabeth Miller, Eric Smith, Michael Sudmeier, Morgan Tilton

12 INDUSTRY + INTELLIGENCE

Get your pencils out for this day of learning the ins and outs of growing your snow business.

ADVERTISING SALES Sharon Burson, Andy Hawk

14 SOURCING SNOW

Browse cutting-edge technologies at Sourcing Snow, a one-stop shop for the latest in raw material innovation.

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16 MADE IN...

GROUP PRODUCTION DIRECTOR Barb Van Sickle

This new exhibit embraces grassroots innovation, featuring brands with a local bent.

PRODUCTION Caitlin O’Connor

18 ON-SNOW DEMO

After the Show ends, head to Copper Mountain to test 2017-18 gear and accessories.

20 FUN & GAMES

PREPRESS TECHNICIAN Idania Mentana 30

The SIA crew shares their tips on where to go after the Show floor closes each night.

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TOP TRENDS

22 EVENTS SCHEDULE

28 ALPINE SKIS

A full slate of seminars and events are on the calendar.

Plan ahead to get the most from the Snow Show.

Expect a focus on versatility in 2017-18 lines on the Snow Show floor.

24 PHOTOS: THROWIN' IT BACK

Some shots of last year's Snow Show to get you stoked for this year's.

47 EXHIBITORS

ADVERTISING COORDINATOR/ EXECUTIVE ASSISTANT Lori Ostrow

Read the digital version of the Snow Show Preview at snewsnet.com or snowsports.org.

Snow Show Preview is part of Active Interest Media’s Outdoor Group Allen Crolius, Vice President of Sales and Marketing

30 ALPINE SKI BOOTS

Boots get the high-tech touch for better fit and performance on the hill.

32 WOMEN’S SKIS 14

Personality matters in 2017-18 women's skis. And so does weight savings and performance.

34 NORDIC

Nordic lines add features brands hope will broaden the sport's appeal to newcomers.

36 SNOWBOARDS

Brands are building boards tailored to different terrain and riding types.

38 SNOWBOARD BOOTS

Newest designs prioritize out-of-the-box comfort.

39 SNOWBOARD APPAREL

Green is the new gold in 2017-18 lines.

40 SKI APPAREL

Brands focus on dropping heat.

42 GOGGLES

Goggles feature the latest and greatest in tech.

43 HELMETS

Consumers demand top-of-the-line safety features.

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Active Interest Media 5720 Flatiron Parkway, Boulder, CO 80301 EXECUTIVE CHAIRMAN Efrem Zimbalist III PRESIDENT & CEO Andrew W. Clurman EXECUTIVE VICE PRESIDENT & CFO Brian J. Sellstrom EXECUTIVE VICE PRESIDENT, OPERATIONS Patricia B. Fox SVP, DIGITAL & DATA Jonathan Dorn VICE PRESIDENT, CONTROLLER Joseph Cohen VICE PRESIDENT, RESEARCH Kristy Kaus Copyright 2017 by Snow Show Preview

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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IN THE ISSUE | UP FRONT

SNOW SHOW IS WINDOW INTO SIA’S FUTURE As I’m coming up on my first year as president of SIA, this Snow Show marks the turning point for the “new” SIA. You’ll see it as you approach the Colorado Convention Center in Denver and especially as you step onto the Show floor. My first order of business was to listen to what our membership had to say, assess the needs and wants of our industry and find out what we can do together to excel as winter-focused businesses. My goal became clear — align SIA’s strategy with the opportunity ahead of us, not the challenges behind. As such, our new vision is to get more people around the globe engaging in an active winter lifestyle. Our new purpose is to help the winter sports industry thrive.

It’s been a big year and we are excited to keep pressing forward. SIA’s headquarters are now in Park City, Utah, a winter-oriented community with plenty of snow inspiration to keep the stoke high. We’ve hired key leadership staff focused on developing growth opportunities for the industry, while providing the tools our members need to make good business decisions. Our rally cry is to create a healthy and prosperous winter industry. We can get there if we work together, leave our comfort zone and collectively envision a new future.

This year’s Snow Show is only the start of what’s to come. Industry + Intelligence is truly a day any business can’t afford to miss with sales data, research, innovative forums and a look into the future of our industry.

On the floor, you will find new and innovative areas like LUXE, Made In… and Trail Gate. There will be daily complimentary morning coffee and afternoon happy hours.

And we welcome everyone to attend our Annual Meeting now held on the Show floor the afternoon of Day 3. We look forward to your thoughts and comments on these changes.

Once the Show is behind us, the real heavy lifting begins. We will be focusing on developing a balanced and sustainable ecosystem of national, regional and on-snow trade shows that best facilitate and support the buy-sell cycle; providing industry-leading research and data; increasing participation; and delivering greater value to our members.

In short, take a look around and you’ll see and feel a “new” SIA that is inspired to work with all of you, myself especially. See you in Denver!

▲ SMOOTH RIDING AT THE MEIER SKIS BOOTH.

▲ SHOW ME THE MONEY: ZACH BARKER AT A PATAGONIA HAPPY HOUR.

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ATOMIC CLIFFLINE STORMFOLD JACKET

FROM TOP: BAILEY LARUE; ALTON RICHARDSON(2)

Nick Sargent President, SIA

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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SIA SNOW SHOW | ABOUT THE SHOW

IT'S SHOW TIME! SIA reconfigures floor, adds new exhibits for the 2017 Snow Show. By Lindsay Konzak It’s time once again to head to the Mile High City. The SIA Snow Show kicks off Jan. 25 in Denver with the third year of Industry + Intelligence, followed by four days of the hottest gear and accessories on display by brands big and small and two days of Demo.

This year’s Show Show builds on the success of the past with a fresh take on the future. "We’re thrilled to unveil quite a few updates and new features," says SIA President Nick Sargent. "After spending the last year soliciting feedback from members about what we can be doing better for both exhibitors and retailers, we’ve put a focus on creating offerings that appeal to a wider audience, are inclusive of the localvore movement and highlight indie brands. You’ll

also see updated creative around the Show, beer flowing earlier in the day, complementary happy hours and more – and better – communal spaces around the Show floor, allowing for small meetings, space to get business taken care of outside the booths and those casual catch-ups that are so imperative to the Show experience. However you’d like to run your Show, we’re here to make it happen for you. Can’t wait to hear what you all think.”

Get the latest on exhibitors, events, seminars and more at SIAsnowshow.com.

LUXE IS A NEW SPOT ON THE SHOW FLOOR DESIGNED TO SHOWCASE HIGH-END WINTER LUXURY.

WORTH ITS WEIGHT IN SNOW

Snow Show regulars share the value the annual event brings to their companies. Interviews by Eric Smith

YOUR VISIT Register before Jan. 25 & save $20: SIAsnowshow.com Find lodging at SIAsnowshow. com/hotels or 855-902-2787.

Take the train for $9 from the airport.

Use SFWX8 to save on Super Shuttle.

Use 50BONUS for $50 in rides on Lyft.

“The SIA Snow Show is a critical component in the overall success of the snow sports industry. It is where we meet, as an industry, to connect with one another, share our goals, experiences and visions for the future of our businesses. It is not just about looking at products for the coming season, it is about building relationships that make us stronger and more resilient as a whole … and that is what is needed in an unpredictable industry like ours.”

—Kjerstin Klein, Willi’s Ski and Snowboard Shop, Pittsburgh, Penn.

Connect online during the Show and OnSnow Demo on Facebook, Instagram and Twitter: @siasnowsports and #SIA17

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“KUUsport has been successfully attending the SIA Snow Show for 30 years. For us it is still the best place to meet and interact with as many of our Canadian and U.S. accounts and partners as possible in a few short days.”

—Ron Kuus, President, KUUsport (ski, snowboard, Nordic waxes, tools and accessories), Toronto, Ontario

Preview the gear and accessories you’ll see on the Show floor at SIAsnowshow.com/ sneakpeak.

‘‘The marketing and consumer trends are much more evident than at the smaller shows, allowing us to progress our specialty retail locations. We are introduced to unique, boutique brands that customers look forward to.

Snow Show is not just about seeing the usual marketing campaign, brand launch or athlete repping product. It provides exposure to local and iconic lines that allow us to continue our history, which is approaching 100 years.”

—Anthony R. Lahout, marketing and branding manager, Lahout’s - America’s Oldest Ski Shop, New Hampshire

Stop by the food court, now back in the center of the Snow Show floor, for a snack or lunch.

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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WESTON SNOWBOARDS'S NEW TRAVELING SHOWROOM WILL BE PARKED AT THE NEW TRAIL GATE EXHIBIT.

CUSTOMIZE YOUR SHOW The Snow Show App is designed to make your experience at the Snow Show stress-free.

Plug in your schedule Get directions to your next appointment Navigate with an interactive map Access the Show’s event schedule Find your next drink The more people use the App, the better it will be. Download it now at SIAsnowshow.com/showapp.

EXHIBITS BRING BRANDS TOGETHER SIA is making it easier for you to find what you need with curated sections of the Snow Show floor dedicated to like-minded brands, including backcountry, Nordic, rental, winter luxury and Trail Gate.

Here's a sample of what you can expect:

TRAIL GATE

To feed its growing brand, Weston Snowboards decided it needed to go on the road.

The company transitioned out of its Minturn, Colo., retail shop into a tiny home that it’s taking around the country to show off its goods. “We wanted to live the brand we are selling,” says Co-Owner Mason Davey.

The traveling showroom lets the backcountry-driven Weston get more riders on their boards. It also makes it easier for Weston to co-host events with retailers, whether that’s a demo or a workshop on safety in the backcountry.

Weston’s tiny home – and the collaborative spirit it represents – will be front and center on the Show Show floor as part of the new SIA exhibit Trail Gate, which embraces the lifestyle around snow sports and showcases like-minded brands side-by-side. Trail Gate will share a lounge with another new exhibit, Made In… (learn more on page 16), and will be the first thing you see when you walk onto the Show floor.

Goal Zero, which provided the solar gear mounted on Weston’s tiny home, will have a phone-charging station in Trail Gate. “We’re excited to partner with brands such as Weston in the new Trail Gate to showcase all the ways Goal Zero keeps you powered up,” says Lauren Kwasniewski, sponsorships and event manager for Goal Zero.

Not to be outdone, Dean Cummings’ H2O Guides will literally be packing the helicopter it uses in its Alaska heli-skiing operation.

"The Astar Helicopter is the Ferrari of helicopters," says H20 Guides's Josh Cooley. "It is the ideal aircraft for Alaska helicopter skiing in the rugged, remote Chugach Mountains surrounding Valdez." The helicopter will be brought into the Snow Show on a flatbed truck with blades removed. "The Trail Gate base camp and the H2O Flight Deck is an ideal venue to engage with the industry and give back through education while having a great time in the company of people who share a passion for the outdoors," Cooley says.

Outdoor Research will be joining them, towing its own tiny home to the new exhibit, along with other brands that embrace life on and off the slopes.

LUXE

This year, SIA introduces a new experience in LUXE, an area of the Show floor dedicated to high-end luxury brands. The space will include a lounge area, as well as separate spaces for brands including Kjus, Dale of Norway, Colmar and more.

NORDIC CENTER

Check out Nordic gear and accessories, and stop by for two mini-seminars on Thursday – one on speaking to your customer, and the other on speaking to the media. Enjoy a cappuccino Thursday morning, and roller ski demos and a biathlon simulation throughout.

RENTAL WORLD/BACKSHOP & UNIFORM GALLERY

Presented by SAM Magazine, Rental World/Backshop & Uniform Gallery is the spot to peruse hardgoods rental equipment, displays and accessories, backshop tools and uniforms.

Don’t miss breakfast for buyers only Thursday and Friday, and a seminar Friday at 1.

H2O GUIDES'S ASTAR HELICOPTER IS COMING TO THE SNOW SHOW.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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SIA SNOW SHOW | INDUSTRY + INTELLIGENCE

UNPARALLELED INSIGHT Get knee-deep in knowledge in Industry + Intelligence’s third year.

By Lindsay Konzak

Industry + Intelligence is back for its third year with a slate of expert talks and panel presentations designed to help snow sports brands and retailers navigate a changing marketplace.

“The information that brands, retailers and reps will walk out with after this day is amazing,” says Todd Walton, SIA director of communication and marketing.

Industry + Intelligence on Jan. 25 – the day before the Show floor opens – will offer insight on consumer behavior, retail trends, honing your brand, the role of mobile, finding talent and much more. Nick Sargent, SIA president, and Colorado Gov. John Hickenlooper will present

the lunch keynote, “Getting to Growth," with mountaineer Luis Benitez, director of the Colorado Outdoor Recreation Industry Office, moderating.

This year, the bulk of the Snow Show’s seminars will be on Jan. 25. The day will close with a happy hour.

But the learning won't stop there. Watch for memberdriven sessions throughout the Snow Show, all of which will be recorded and available to members post-Show.

Industry + Intelligence on Jan. 25 is free to registered Snow Show attendees. Just arrive with your Show badge. Everything, including lunch, is included. Get more details at SIAsnowshow.com/intel.

COLORADO GOV. JOHN HICKENLOOPER, KEYNOTE SPEAKER

3 WAYS YOU’LL BENEFIT FROM I+I SEMINARS

3. Be inspired.

While you’ll get your fair share of learning at the Show, sometimes it’s good to step back and just get inspired. The day will include both ideas – such as in “5 Transformative Athlete-Powered Marketing Ideas for Your Brand” – and the latest in fashion, style and cultural trends driving the industry.

THIS YEAR'S INDUSTRY + INTELLIGENCE WILL FEATURE PANELS, EXPERT PRESENTATIONS AND A KEYNOTE LUNCHEON TOUCHING ON EVERYTHING FROM GROWING THE SPORT TO STYLE TRENDS.

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Scan the seminar schedule on page 22. Get the most up-to-date list at SIAsnowshow.com/intel.

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FROM TOP: JULIE ELLISON (2); ALTON RICHARDSON

2. Get intel you need on your customers.

How can you effectively market to your customers if you don’t know who they are?

The market is more diverse than most know. Sit in on seminars that will feed your brain with what your customers really want, including “Millennial Parents and Snow Sports” and SIA Research Director Kelly Davis’s session, “The Snow Sports Consumer Journey.” And don’t miss “From the Top of the Feed to the Top of the Mountain: How Youth Culture is Influencing the Snow Industry” for the scoop on the next generation of mountain-goers and how your brand can be a part of their world.

FROM TOP: COURTESY; JULIE ELLISON

1. Learn from and share with your peers.

This year’s Industry + Intelligence day will feature panel discussions and presentations that will challenge you to rethink how you approach business in a sometimesstormy environment. Discover industry secrets that have helped other companies like yours succeed in “Trade Secrets! What are Other Retailers Doing to Be Successful?” and “Growing Your Business: Tools, Resources and Programs.” Also get tips on recruiting and developing talent from your peers in “Future Leaders and New Talent.”

The Shmooz, presented by Malakye.com, returns this year for an afternoon of in-person meetings between snow industry companies and professionals who want to explore new career opportunities.

Not looking for a new job? Stop by anyway to soak in some networking tips, sit in on a workshop or have a drink.

"The Shmooz at SIA this year will feature useful workshops focused on job search and networking, opportunity to meet hiring representatives from many of the industry’s leading companies, professional networking with your industry peers, and happy hour," says Malakye's Chad Mihalick.

The Shmooz will run from 1-5 p.m. during Industry + Intelligence.

SIA ASKS: WHAT MAKES YOUR CUSTOMERS TICK? Each year, SIA Research Director Kelly Davis presents the facts and figures that make up this industry of ours. This year at Industry + Intelligence, she’ll do that and more – digging deeper into who rides the slopes and what drives them.

Davis gave a preview to Snow Show Preview.

WHAT’S YOUR FOCUS THIS YEAR IN YOUR RESEARCH?

doing when they're not skiing or riding? How do we draw them in?

what's about to happen. What are the trends? Where do they have market opportunities? Who are our consumers? Can we describe them beyond basic demographics?

It's my job this year to really dig into our consumers’ psyche and find out who exactly who they are and where are we going to find the next participants? What are they

WHAT CAN PEOPLE EXPECT THIS YEAR WHEN THEY SIT IN ON YOUR SESSIONS AT THE SHOW?

KD: We’re committed to trying to tell our members

KD: They can expect to come away with a very clear view

of who is in the snow sports marketplace and who we might be able to bring in: what they're like, their person-

SIA Research Director Kelly Davis will talk market trends and consumer behavior from 10-12 and at 5 on Wednesday, Jan. 25.

FROM TOP: JULIE ELLISON (2); ALTON RICHARDSON

FROM TOP: COURTESY; JULIE ELLISON

GET YOUR SHMOOZ ON

SIA RESEARCH DIRECTOR KELLY DAVIS MAKES IT HER BUSINESS TO KNOW YOURS. SHE WILL LEAD THREE SESSIONS ON JAN. 25.

alities, how to sell to them, and how they're experiencing snow sports. Eighty percent of our participants are casual. So what is it like to be a casual participant in the marketplace?

CAN YOU PROVIDE SOME EXAMPLES OF THE PROFILES YOU’RE DEVELOPING?

KD: We've got Core Snowboarder, Core Skier, Core Nor-

dic and by gender and then we've got some groups occupying specialized categories like Deluxe Traveler. These are people that make $500,000 to a million dollars in household income a year. They're the mythical creature that walks in and says, ‘Give me four of everything.’ So where do we find more of them?

And you've got a group of women that we're calling the Balanced Warriors who basically are doing it all – they work full-time, they're raising kids. They're staying in shape and making sure that they're active. They're living a healthy lifestyle and their families are living healthy lifestyles. Then there are the people that are trying to get it back. They are middle age and are starting to think about all the things they used to do. They want to do it again and are re-engaging.

IT WOULD BE REALLY EASY TO GET OVERWHELMED BY THESE CUSTOMER PROFILES. WHAT'S YOUR ADVICE TO ATTENDEES ON HOW THEY CAN BEST USE THIS INFORMATION?

KD: When you're thinking about anything from designing a product to marketing a product or selling a product, it's helpful to have some of these categories in your head and not the stereotype just to get an idea of who you're selling to to make the most effective use of your scarce resources. You can't market to everybody all the time.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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AT THE SHOW | SOURCING SNOW

SMARTER SOURCING

Browse the cutting-edge and crossover-ready technologies at Sourcing Snow. By Elizabeth Miller

“People looking for products are very technologically minded, very tech-savvy, with hardgoods, softgoods, the whole bit,” Mike Clark, national sales manager for DexShell Inc., says.

Now in its fifth year, Sourcing Snow has become a onestop shop at the Snow Show for those looking to learn the latest upgrades right down to the details—like water-repellent zippers from YKK. “It’s just an easy place for our supplier members to come and be able to see different fabrics, fixtures, whatever they would need for sourcing their final goods,” says Debbie DesRoches, director of trade show for SIA, who

FROM TOP, CLOCKWISE: DEXSHELL BEANIE; MANUFACTURERS EXAMINE THE GOODS AT A SOURCING SNOW BOOTH; SOURCING SNOW IS THE PLACE TO VIEW THE LATEST AND GREATEST IN WATERPROOF AND OTHER TECHNOLOGY.

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says this smaller, targeted show aims to showcase innovations from about 40 exhibitors again this year. Sourcing Snow runs on the Snow Show floor from Thursday, Jan. 26, to Saturday, Jan. 28, from 9 a.m. to 6 p.m., and until 1 on Sunday, Jan. 29.

“There are a lot of great opportunities for supplierbrands to be there and to see and talk to, one, their current clients, and two, their potential clients, because there’s really no other time and place that supplier-manufacturers can get in and talk to the majority of the snow sports industry,” says Todd Walton, director of communications and marketing for SIA.

Sourcing Snow, he adds, provides an opportunity to visit with the suppliers producing raw materials found in other products on the Show floor, and an unusual chance for industrial suppliers to initiate a foray into the outdoor sports industry.

Sourcing Snow suppliers will be showing off fabric/textiles, insulation, zippers/closure systems, straps/webbing, high-tech components, wood core and metal edges, base material and plastics, adhesives, epoxies and anti-vibration technologies.

For the second year, Sourcing Snow will also include educational seminars on topics such as brand protection, patents, trademarks and capital strategy.

Get more details on Sourcing Snow, including exhibitors and seminars, at SIAsnowshow.com/SourcingSnow

JULIE ELLISON (2)

If you flip a DexShell beanie upside down, it can hold up to a quart of water like a collapsible dog bowl. That’s just the kind of multi-use tool outdoor enthusiasts are seeking to add to their arsenal. But of course, it’s the three-layer laminate technology for making waterproof but breathable hats, gloves and socks that’s behind the magic trick DexShell is hoping to chat up at this year’s Sourcing Snow.

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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FAMILY AFFAIR.

DEDICATED TO ALL SKIERS LOOKING FOR A WIDER MARGIN OF COMFORT The new Nordica Sportmachine brings all the comfort, lightness, performance and Tri-Fit Customization of our award-winning Speedmachine to the sport performance category.

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AT THE SHOW | MADE IN ...

HOMEGROWN

New Snow Show exhibit, Made In..., embraces grassroots-inspired innovation. By Lindsay Konzak When instructor and lifetime skier Daniel Sullivan, founder of Polar Bear Snow Sports, took a snowboarding lesson with his daughter, he was frustrated by the steep learning curve. They didn’t return to the sport for two years. His business partner Tony Chung remembered the same challenge when he gave snowboarding a try. “I still remember how my wrists hurt,” he says.

Early one morning, Sullivan had an a-ha moment. He called Chung at 2 a.m., asking: What if they put handlebars on a snowboard? Over the course of more than a decade, the two have been perfecting a design inspired by kids’ scooters that they hope will get kids of all ages excited about snow sports.

The result: HillRyder (right), featuring “Twist and Turn” technology and no bindings.

The design is finally ready for launch after years of testing.

SIA’s new Snow Show exhibit, Made In …, celebrates this grassroots entrepreneurial spirit. The shared exhibit will primarily feature smaller hardgoods, softgoods, accessories and even non-snow sports brands and organizations with a local bent, including craft beer-makers and tourism groups.

Placed upfront and center on the Snow Show floor, Made In … will share a lounge area with another new exhibit this year, Trail Gate.

Polar Bear Snow Sports hopes it can use the Made In… space at the Snow Show to introduce HillRyder not only to retailers, but resorts and other brands that it could po-

tentially collaborate with. With a plateauing participation base, Chung believes that fresh ideas like the HillRyder may help to attract new participants who may use the product as a gateway to other snow sports. He says it’s also more important than ever to get kids outside. “We just want people to have fun,” he says.

y a d Birth

IT’S KARI’S

– AND WE’RE GOING TO PARTY

Join us and Kari Traa herself on January 26th from 5pm – 7pm at booth #522 to celebrate her birthday in style!

Get a sneak peek of

AW17 at OR Booth #40175

For girls. By girls. Exclusively

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Performance + Protection

Confidence

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AT THE SHOW | ON-SNOW DEMO

TESTING, TESTING

Gear up to try 2017-18 gear and accessories at the On-Snow Demo/Ski-Ride Fest and Nordic Demo. By Lindsay Konzak Now is the time to make plans to head to Copper Mountain after the Snow Show wraps in Denver. For two days, the On-Snow Demo/Ski- Get the latest on the On-Snow Demo, including registration details Ride Fest and Nordic Demo presents the ideal combination of fun and exhibitors, at SIAsnowshow.com/On-Snow-Demo. and business, giving buyers the opportunity to ski or ride with fellow retailers, reps and industry cohorts. Test the latest in tech from more than 120 brands, and connect in a relaxed and fun environment.

The event runs Jan. 30-31 from 9 a.m. to 3:30 p.m. each day. Copper’s Center Village will serve as the hub for the alpine, AT, backcountry, snowboard and accessory demos. A boot room will be nearby. The Nordic Demo will run in the East Village in conjunction with the Cross Country Ski Areas Association.

The Demo is going back to basics. “This year we are really focusing on a straightforward demo that is about testing product for next year,” says Cami Garrison, director of the Western Winter Sports Representatives Association, which co-hosts the On-Snow Demo/Ski-Ride Fest.

To save time, grab your Demo credentials at the Snow Show in Denver so you can jump right on the lifts when you arrive at Copper.

“The most effective way to approach the Demo is to take time in Denver to find out what’s new and then show up at the Demo with a plan for what is important to test. Use your time wisely,” Garrison advises.

YOUR RIDE IS HERE PRICING Pricing for the OnSnow Demo/Ski-Ride Fest and Nordic Demo is simpler than ever this year.

Register early to save time and money!

Colorado Mountain Express is offering a custom shuttle service from downtown Denver to Copper Mountain and back. The discounted rates are: $35 one-way per person to Copper Mountain from downtown. Scheduled rides are 10 a.m., 1 p.m. and 3 p.m. on Sunday; and 7 a.m. and 10 a.m. on Monday. $55 one-way per person from Copper Mountain to the Denver International Airport.

You must call CME to receive your discount as it is customized for SIA. Call 970-7547433 and use the promo code SIASNOW17.

Rides must be booked 12 hours in advance.

Get Copper lodging details at SIAsnowshow.com/On-Snow-Demo/Lodging.

Jan. 30 (Onsite): With meals: Not available Without meals: $50

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ADVICE FROM DEMO REGULARS: TEST OUT NEW GEAR FROM BRANDS YOU CARRY, BUT DON'T FORGET TO MAKE TIME TO TRY SOMETHING NEW.

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ANDY HAWK (NORDIC)

Before Jan. 30: With meals: $50 Without meals: $30

JACKIE MCCAFFREY BRADLEY (3)

Register at SIAsnowshow.com or at the Snow Show.

Demo gives brands and buyers the chance to connect on the hill. Interviews by Eric Smith

“After all the product conversations at the Snow Show fresh in your head, it’s great to get out to the mountains and get down to the real business of putting the new gear to the test. The Show is great, however I will take a lift conversation with a dealer over an artificial light-filled conference center any day. Taking half a lap on a new pair of LINE Sick Days and then explaining the special nuances of the product on a knoll before continuing down the hill is about as poetic a dance of ski industry beauty as you can get.”

—Josh Malczyk, global brand director, Line Skis, Full Tilt Boots

“The On-Snow Demo is a great opportunity for brands and buyers to come together in a setting we all love to be in – on snow in the mountains. It’s a valuable opportunity to impress new technology and brand direction in real-time, rather than just talking about your product inside a trade hall. I think most in the business would agree, some of the most valuable conversations any of us have is on a chairlift.”

—Tyson Hall, North American sales director, Armada Skis

“The On-Snow Demo is a great way to take the information that is in a book or on a piece of paper and look at it in real life – to put your foot in the boot and see how it skis, to see how it is in real life and compare it to the other new stuff so that you can make educated decisions in purchasing. It’s outside, and it’s not in a trade show hall, so you’re able to have more in-depth conversations, have a beer, have a laugh and hear what other people are saying. It’s a great forum for input in a more relaxed environment.”

—Scott Sutton, KNS Reps (representing Scarpa)

NORDIC DEMO

MORE TIME ON SNOW

The Nordic Demo, held in Copper’s East Village and featuring a 5K loop, will let you test the latest in skate skiing, classic cross country, touring and snowshoeing gear and accessories. The Demo is held in conjunction with the Cross Country Ski Areas Association. Wrap up the first day with a happy hour and education for your business.

For more information, visit SIAsnowshow.com/On-Snow-Demo/Nordic-Demo.

Plan for a few extra days after the Show and On-Snow Demo close for a little time for yourself or with customers. For the five days immediately following the Snow Show, buyers get complimentary lift tickets and all other registered Snow Show attendees will get 2-for-1 vouchers courtesy of SIA and Colorado Ski Country USA. Use them at over 20 CSCUSA resorts through Feb. 3.

ANDY HAWK (NORDIC)

JACKIE MCCAFFREY BRADLEY (3)

NO BUSINESS LIKE SNOW BUSINESS

Participating resorts include: Arapahoe Basin, Aspen Highlands, Aspen Mountain, Buttermilk, Copper Mountain, Crested Butte, Eldora, Howelsen, Loveland, Monarch Mountain, Powderhorn, Purgatory (Durango), Ski Cooper, Ski Granby Ranch, Snowmass, Steamboat, Sunlight, Telluride, Winter Park and Wolf Creek Ski Area. Visit Colorado Ski Country USA’s website, coloradoski.com, for more information on Colorado resorts.

THE NORDIC DEMO IN COPPER'S EAST VILLAGE FEATURES BOTH HILLS AND FLATS, AN IDEAL TESTING GROUND.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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AT THE SHOW | FUN & GAMES

KEEP THE PARTY GOING

The SIA team shares their tips for fun away from the Show floor when you can’t take one more step but still have room for another beer.

“The 1Up is a great bar/arcade hall in Denver.

They have tons of choices of arcade games from growing up: multi-player Pac Man, Galaga, Donkey Kong, Q-Bert, Frogger … the 1Up has it all.”

—Colin Edwards, member services manager

Visit Denver.org/ SIA for the ultimate guide on what to do and where to go while in the Mile High City. You’ll also find deals and discounts, as well as information on how to get around Denver without a car.

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“Walk – no need to Uber or cab. Nothing is too far away really unless you want to ‘get off campus,’ which means taking a $15 cab ride to one of the cool neighborhoods for a meal, and chances are you won’t see any other industry people there and you’ll feel like a local.”

—Dave Wray, Western U.S. and Asia/Pacific membership and sales

"Want to impress a client or just get a little off the beaten path for something special?

Coohills is the place. Fresh, organic and delicious and an amazing wine selection. Totally worth it for a splurge or special event. Lunch at the Curtis is also great for off-site lunch or to take a breather."

—Todd Walton, director of marketing and communications

Icelantic’s Winter on the Rocks, the ever-popular annual concert at Red Rocks Park & Amphitheatre, returns Friday, Jan. 27, for a sixth year, featuring ZEDD, Anders .Paak and the Free Nationals, Lil Dicky and more.

Check the event out on Facebook or visit icelanticskis. com and secure your tickets now.

COURTESY OF VISIT DENVER (DENVER BEER COMPANY)

ROCK ON

YOUR GUIDE FOR APRÈS Here are three ways to refuel after a long day on the Snow Show floor: Crash the many industry events held afterhours. From happy hours on and off the trade show floor, to concerts and parties offsite, there’s plenty to take in after you wrap business for the night.

Wind your way down the Denver Beer Trail. It’s 5 o’clock somewhere. Denver has more than 100 brewpubs, breweries and tap rooms in the metro area, including some just steps away from the Convention Center. Soak up some of that beer at one of the world-class restaurants springing up across the metro area.

Get down with local music. In addition to its share of big venues, Denver has a nice selection of theaters and neighborhood clubs featuring R&B, jazz, hip-hop, local bands, singer-songwriters and more.

DENVER BEER COMPANY

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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AT THE SHOW | EVENTS

THE LOWDOWN Mark your calendars with these can't-miss seminars, keynotes and events.

Join SIA for the third-annual Industry + Intelligence on Jan. 25, the day before the Show floor opens. It’s free to anyone already registered for the Show.

With an eye toward style and culture on the slopes, Jessica Kaplan (left) will present the trends you can expect to see in 2017-18 lines in a late-morning session during Industry + Intelligence. Later that day, she’ll be moderating a panel of creative directors on how effective creative direction can bring a brand to life.

Start the Show off right on Jan. 26 at the opening keynote, brought to you by High Fives Foundation and featuring record-holding Antarctic explorer and worldrenowned athlete Grant Korgan.

Rental World/Backshop & Uniform Gallery, presented by SAM Magazine, will be showcasing expert tips on getting the most from your rental fleet, performance demo and backshop equipment on Friday, Jan. 27, at 1 p.m.

SEMINARS

To gain valuable insights, tools and strategies for growing your business, attend some of the dozens of seminars throughout the show. Including Industry + Intelligence, here is a seminar list as of Dec. 5. Seminar schedule and topics subject to change. For the most upto-date list, including exhibitor-led seminars, check out SIAsnowshow.com/intel or check the SIA Show app.

WEDNESDAY, JANUARY 25

10 a.m. – 12 p.m. Snow Sports Market Overview by Category with Kelly Davis, SIA director of research. Get an overview of trends, consumer behavior and more.

Hardgoods from 10-11, and softgoods from 11-12.

12 p.m. Trends x Snow Sports x Zeitgeist with Jessica Kaplan. Get your dose of style and design trends in this annual seminar.

12 p.m. Growing Your Small Business: Tools, Resources & Programs (Panel Discussion) 1 p.m. Lunch and Keynote: Getting to Growth with Nick Sargent, SIA president, and Colorado Gov. John Hickenlooper 2 p.m. Trade Secrets! What Are Other Retailers Doing to Be Successful?

2 p.m. Fashion, Design, Innovation: A Panel Discussion with the Industry's Top Creative Minds 2 p.m. Millennial Parents and Snow Sports 3:30 p.m. Why Your Retail Execution is Falling Short Without Mobile 3:30 p.m. Future Leaders & New Talent Panel 3:30 p.m. From the Top of the Feed to the Top of the Mountain: How Youth Culture is Influencing the Snow Industry 5 p.m. The Snow Sports Consumer Journey with Kelly Davis, SIA director of research

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INDULGE

Grab a bite to eat in the center of the Snow Show floor, where the food court will return for the 2017 show.

Wind yourself up with SIA-hosted coffee in the morning, and wind down with afternoon happy hours in lounges and booths across the Show floor.

MINGLE, TWEET & CONNECT

Take a break or meet up to do a little business in the lounges located throughout the Show floor this year, including next to new areas LUXE, Made In… and Trail Gate. Goal Zero will have a phone-charging station in Trail Gate, the first area you’ll see after you walk in.

Explore job opportunities or connect with new talent at Shmooz, presented by Malakye.com on Jan. 25.

Connect online with Show-goers. Use #SIA17 and #SIAintel.

Connect with SIA at @siasnowsports.

5 p.m. Video Production Tips, Reach and Optimization THURSDAY, JANUARY 26

8 a.m. Breakfast Keynote: Turning Attitude into Action: Possibility Through Positivity with Grant Korgan 9-11 a.m. Breakfast for Rental Buyers (Rental World) 10 a.m. Innovative Composite Materials for Performance and Safety

11 a.m. Fortify Your Brand: Protecting Your Online Presence and Social Media Identity 11 a.m. The Future of Outdoor: Building a Sales & Ordering Platform 11 a.m. Your Next Customer (Nordic Center) 12 p.m. 5 Transformative Athlete-Powered Marketing Ideas for Your Brand 12 p.m. Inventory = High-Risk Asset 12:30 p.m. Open to Buy, Explained in Simple Human Terms 1 p.m. Field Testing on the Go: Trackability Meets Mobility 1 p.m. Defining Your Line: IP Strategies & Considerations for Small- to Medium-Sized Companies 2 p.m. PR for the Retailer and Nordic Center (Nordic Center) FRIDAY, JANUARY 27

IN HER ANNUAL ADDRESS, SIA RESEARCH DIRECTOR KELLY DAVIS WILL TALK ABOUT WHAT'S DRIVING INDUSTRY TRENDS.

8 a.m. Protect Our Winters Burritos and Bloodies Annual Keynote Address 9-11 a.m. Breakfast for Rental Buyers (Rental World) 10 a.m. Amazon Selling 10 a.m. Take the Guesswork Out of Clinic Execution 10:30 a.m. Keeping Track of Pros On and Off the Mountain 11 a.m. Undercutting the Mistakes – How to Avoid Common Missteps with Minimum Advertised Price Policies 12 p.m. Tools for Product Managers 12 p.m. CSR Branding Best Practices 1 p.m. What You Don't Know About Marketing to Moms: A Guide to Success in Building Ski Families 1 p.m. SAM Magazine workshop in Rental World

ALTON RICHARDSON (KELLY DAVIS)

LEARN

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12/9/16 12:27 PM

AT THE SHOW | PHOTOS

SHARING THE LOVE The Snow Show brings the snow sports community together. Here's a look back for a taste of what to expect.

▲ WAFFLES? YES, PLEASE. ONE OF MANY GREAT SNACK OPTIONS.

▲ HAVING FUN IS AT THE CORE OF THE SNOW SPORTS WORLD. HERE, ATTENDEES LET LOOSE AT A HAPPY HOUR AT THE HYATT.

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▲ INNOVATIVE GEAR: RYAN PALMER OF HOVLAND SNOWSKATES.

▲ AN AUTOGRAPH FROM HER ROLE MODEL MIKAELA SHIFFRIN.

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JULIE ELLISON AND ALTON RICHARDSON

▲ JOB-SEEKERS LOOK FOR JOB OPS AT THE SHMOOZ.

JULIE ELLISON AND ALTON RICHARDSON

▲ THE EPA'S GINA MCCARTHY TALKS ABOUT CLIMATE CHANGE.

JULIE ELLISON AND ALTON RICHARDSON

JULIE ELLISON AND ALTON RICHARDSON

▲ A REGULAR AT THE SHOW: SUPERSTAR GLEN PLAKE.

▲ THE SHOW IS IN A CENTRAL LOCATION DOWNTOWN.

▲ SWEET! JACK O'BRIEN GIVES OUT HONEY STINGER SAMPLES.

▲ GIVING BACK: LYNSEY DYER POSES WITH A FAN AT THE SHEJUMPS BOOTH, WHICH IS FOCUSED ON INCREASING THE PARTICIPATION OF WOMEN AND GIRLS IN OUTDOOR ACTIVITIES.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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CELEBRITY APPEARANCES, AND THAT INCLUDES CATS: FLOYD THE LION GRACES THE CELTEK BOOTH.

JULIE ELLISON (2)

AT THE SHOW | PHOTOS

THE PIT VIPER CREW ADDS COLOR (AND THEIR OWN SOUND) TO THE SNOW SHOW FLOOR.

SnowSports Industries America & SOS Outreach invite you to a

SIA/SOS Charity Shoot-Out! SnowSports Industries America and the Snowboard Outreach Society will be hosting a charity ice hockey game at the Pepsi Center.

Avalanche

v

Canucks

on Wednesday, January 25th, 2017 @7:30PM

SIA/SOS Shootout immediately following the Avalanche game.

The Colorado Avalanche will offer group rated tickets to the Avalanche game for all SIA/SOS supporters. $10 from each ticket purchase will go directly to SOS Outreach.

SOS Outreach provides a leadership development program for underserved youth incorporating outdoor activities and positive adult mentorship.

Visit

www.avstix.com/Shootout2017 Come out to support a great cause and take in an Avalanche game all for one fantastic price!

For more information contact Justin Ellison at 303-405-7622 or email Justin.Ellison@teamKSE.com

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QUALITY IS THE DIFFERENCE It takes 12 days to build a pair of hand-crafted Stockli skis.

Our engineers handle each pair in 63 unique processes and it takes 25 more steps to properly finish a pair of our skis.

Sure, we could do it faster, but then they wouldn’t be Stockli.

IT’S WHY WE ARE THE FASTEST GROWING SKI BRAND IN THE UNITED STATES.* Boost your results with Stockli.

• Highest average retail price at $927.97* • Highest $ margin contribution per unit sold* • Number one in sell-through percentage for the season* • Limited distribution

FOR PARTNERSHIP OPPORTUNITIES CALL US AT 802-448-4500 OR VISIT US AT SIA BOOTH #3230 *Based on year end 2015-2016 Retail Audit Flat Skis/Specialty Shops with brands showing more than $1 million in sales.

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TOP TRENDS | ALPINE SKIS

ONE-PLANK QUIVER Versatility, responsive tech for the masses are key trends in 2017-18 lines. By Eugene Buchanan

1.

2.

MATERIAL MATTERS

Carbon, titanal, wood…it doesn’t matter: Manufacturers are experimenting with materials more than ever to increase performance, shed weight and otherwise make skiing a better experience for the masses. It’s manifested itself in carbon stringers, compound weaves running tipto-tail, and multi-material cores playing off each other to maximize performance. “Material advancements are making skis more responsive than ever,” says Geoff Curtis, marketing director for Marker/Dalbello/Völkl USA. Vive le material!

4.

STEERING IS BELIEVING

Float is fine and all, but many manufacturers are forgoing increasing rocker experimentation to instead focus on what really matters: turning. After all, what good is a ski if you can’t get it to go where you want it to? “It’s all about maximum agility and precision in turns and stability at speed,” says Atomic Brand Manager Sean Kennedy, touting the company’s quick-flexing Servotech as “power steering for skis when you need it most.” At high speeds, he adds, the material tightens, making steering stable when the consequences are the highest.

▲ DYNASTAR LEGEND X 106

▲ ROSSIGNOL SEEK 7

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3.

VERSATILITY A VIRTUE

Skis that do it all, equating to a one-plank quiver, are becoming as common as goggle marks. “Skiers want skis that excel in every type of condition, whether on-piste or off,” says Salomon Alpine commercial manager Chris McKearin. “They’re no longer buying multiple pairs for different conditions. They want skis that work on groomers as well as they do in powder, and modern technology is allowing that.”

BUYER TIP

Geoff Curtis, marketing director, Marker/Dalbello/Völkl USA Grip Walk is the story to watch. If you live East and shred on Grip Walk boots, you can bring your boots West and say, ‘Do you have Marker rental bindings?’ If yes, all the shop has to do is adjust the release and forward pressure setting.

SPECIFICITY STILL SELLS

While all-arounders are all the rage, ski specificity also has its place, continuing manufacturers’ attention on skis that carve, cut up crud and rip in the park. “There are many different types of skiers out there and one product doesn’t fit all,” maintains Blizzard Marketing Director Jed Duke.

“We’re specifically designing products to meet the needs of each target customer group." Case in point: Blizzard’s new Freeride All-Mountain collection, which now comes in hard-charging Traditional and more forgiving Progressive styles.

5.

BLURRING THE LINES

All-mountain, freeride – what’s the diff? That’s the take of some manufacturers who are tired of the marketing minutia. “Over-segmentation is confusing dealers and consumers,” says Dynastar Marketing Manager Nick Castagnoli. “With better technologies balancing performance and playfulness, the all-mountain and freeride categories are blurring. Resort-based skiers are confused by all the products out there with different waist widths and rocker profiles. It’s making it harder to distinguish which ski is right for them.”

▼ LINE SICK DAY 94

▼ VÖLKL KANJO

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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▲ FISCHER HANNIBAL 96

▼ SALOMON XDR 84 Ti

▲ K2 iKONIC 84 Ti

▼ KÄSTLE FX95HP

▲ HEAD KORE 105

▼ LIBERTY ORIGIN90

▲ ICELANTIC NOMAD 105

AT THE SHOW Atomic

Kästle

Blizzard

Liberty

Armed with the new Servotech, the Redster Collection is a race-oriented line for those looking for a high-performance ski with precision and control at speed.

Look for the redesigned freeride all-mountain lines: Progressive (Rustler 10, Rustler 11 and Spur) and Traditional (Brahma, Bonafide, Cochise, Bodacious and Brahma).

Dynastar

The Legend series carries a versatile rocker profile for powder or hardpack. With revamped Powerdrive technology, three materials create a sheering effect that unlocks their natural flex for stability and grip.

Fischer

The Hannibal 96 offers a modern freeride-oriented shape for backcountry skiers hunting for a single-ski quiver.

HEAD

A new line of freeride skis, Kore, features a new superlight but high-performance construction. The Kore 105 weighs in under 1700 grams per ski.

Icelantic

The Nomad 105 Lite has all the traits of the Nomad 105 at a fraction of the weight.

Kästle shows off four new lines for 2017-18, including the all-mountain freeride FX; the LX, for intermediate skiers; and the RX, for frontside carving.

The Origin90 is a new addition to the Origin Series, featuring bamboo, poplar and carbon fiber core construction, and the constant in the Origin Series, camber under foot, allowing the ski to be snappy with a notable edge hold.

Line

The Sick Day series is lighter weight than its predecessors and designed for the entire mountain. Bonus: new carbon Magic Fingers Stringers add responsiveness without sacrificing weight.

Rossignol

The redesigned 7 series features Air Tip 2.0 technology, reducing extremity weight while moving center-of-mass underfoot for better maneuverability, turn initiation and float.

Salomon

The XDR Ti 84 is an all-around wood-core offering for hard or soft snow, with a widetip shape, homogenous three-points rise tip, increased flotation and dampening, and edge-to-edge Ti laminate in the power zone.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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TOP TRENDS | ALPINE BOOTS

BIONIC BOOTS

AT THE SHOW Apex

Building on the success of the Apex XP, the XP-L is a women's-specific model designed for aggressive riding.

Boots get high-tech touch for better fit & performance. By Eugene Buchanan

Dalbello

The Panterra 120 with Grip Walk maintains a 100-102mm internal last, but with more compact outer volume thanks to a slimmer kinetic tongue that improves power transfer, shock absorption and lateral power.

1.

RESPONSIVE DESIGN

▲ DALBELLO PANTERRA 120

Think self-driving cars are high-tech? Today’s alpine boots rank a close second, blending technologies to reduce weight, improve rigidity and combat temperature. Case in point: Salomon’s new Twinframe2 technology, a PA/ PU blend making “boots lighter, stiffer, more responsive and less temperature-sensitive,” says the company’s Joe Johnson. The feature will be seen in its X Max line. La Sportiva echoes this, making an even bigger case for material innovations: “The push toward lighter gear with materials such as carbon fiber is always in play,” says Spokesperson Cory Lowe.

2.

Fischer

The Curv RC4 110 features Vacuum Full Fit, a new Vacuum system with 3D foot sensor; a progressive “compound flex control” plate (a reinforced/moldable aramid under the buckle) for consistent flexing; and Grip Walk sole.

Full Tilt

The seventh edition of the Tom Wallisch Pro Model boots are suitable for racers, as well as freeriders.

LIGHTER WEIGHT, BETTER FIT

Weight savings and comfort drive R&D. "Lighter weight and better fit through customization are hot trends,” says Tecnica Marketing Director Jed Duke, whose company is incorporating lighter-weight materials into its shells and expanding its Custom Adaptive Shape (CAS) Fit System into all of its boot categories except Race. Companies like Atomic are also hot on the trend. Atomic’s solution: blending materials in its new Hawx Ultra to reinforce key zones while reducing overall wall thickness.

K2

The new Spyne 120 Heat features an integrated heating system with three settings to boost foot mobility, performance and comfort.

▲ LANGE RS 130

Lange

3.

BUILT TO LAST

For many boot manufacturers, lasts are one of the first features to focus on. “More technical, high-end features are making their way from narrower-last models (97-100mm) to skiers seeking more recreational fits in the 102-104mm range,” says Rossignol and Lange’s Nick Castagnoli, who also touts the importance of accessible price points. “More shell and liner features, ski/hike modes, sole compatibility and customizable features are available to price-conscious rec skiers than ever before.”

APEX XP-L

The RS and RX 130 boots have a Dual Core shell with two durometers of plastic: harder in the power transmission areas (spine, heel, lower shell) and softer in lower leg and foot wrap.

Rossignol

The 104mm Track collection features a Sensor Matrix shell design, reducing material and improving footwrapping. It comes with a Custom OptiSensor liner with Wintherm insulation, and a ski/hike mode with over 40 degrees range of motion.

Salomon

4.

THESE BOOTS WERE MADE FOR WALKING

With apologies to Patsy Cline, today’s boots are built for strolling as much as slope performance, eliminating the Frankensteinian footfalls of yesteryear. Walk-modes increase range of motion when walking. “A big trend is making products easier to handle,” says Dalbello Marketing Manager Geoff Curtis. “If lighter weight is a given, the next performance enhancement to focus on is walkability.” Dalbello has installed its Grip Walk technology in five men’s and four women’s models this season, as well as its freeride Lupo.

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The new X Max Alpine features Twinframe2 technology with a PA/PU blend to maximize weight savings and performance – including a better reaction to temperature variances.

Tecnica

The Mach1's Custom Adaptive Shape system includes anatomical lasts for fit and customizable shell and liner. It features lightweight aluminum buckles and Lift Lock. When open, the buckles remain at a 45-degree angle to prevent “shell snag.”

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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Reduces weight without sacrificing warmth and air flow.

REINFORCED WRAP AROUND

For extra comfort and support for walking and pivoting.

Little Cottonwood

FARM TO FEET_SSP_2017.indd 1

Big Cottonwood

WOOL2 TOE BOX

Extra wool for warmth with seamless toe closure.

www.farmtofeet.com

11/30/16 12:38 PM

TOP TRENDS | WOMEN'S SKIS

LIGHT, POWERFUL AND PLAYFUL In women's skis, expect a focus on weight savings, high performance and personality. By Krista Crabtree

1.

2.

MESSAGE TO WOMEN

“Women are such a key target, it’s a ‘no-brainer’ when you consider how critical they are to both kids and family purchasing decisions,” says Kelly Davis, director of research for SIA. The trick is to get women to spend money on themselves because they make up 41 percent of ski participation, but as of last season, just 31 percent of all adult skis sold. Many ski companies such as Atomic, Blizzard, Head and K2 have launched marketing initiatives with social media campaigns, sweepstakes and an increase in women’s-specific models.

3.

SHED WEIGHT, NOT PERFORMANCE

“Women want a real ski with a combination of technologies that make it light and powerful,” says Bill McSherry, Elan product manager. Manufacturers agree the key is to blend weight savings with downhill performance. Elan’s Ripstick W series combines a lightweight construction with a freeride feel. Head adds a new Wild model to the JOY line, each model constructed with Graphene and carbon. Rossignol’s newest tip and tail weight-savings technology, Air Tip 2.0, features a golf-ball dimple-like pattern, appearing in the redesigned women’s 7 series.

4.

NARROWER ALL-MOUNTAIN MODELS

Slim was in last season, but 2017-18 ushers in a focus on frontside performance and go-anywhere versatility.

“Women are looking for a ski with on-trail attitude and maximum playfulness,” says Sam Beck, Nordica product manager. The Nordica Astral series marries race shapes with wider all-mountain tips. Liberty’s new Variant 80 W offers a narrower waist-width option with a blend of camber and rocker—designed for advancing skiers.

Atomic’s new Servotech construction acts like power steering for skis and appears in the rebuilt, frontsidefocused Cloud Series.

▲ ARMADA TRACE 98

BUYER TIP

Clem Smith, independent sales rep, K2 One of the most effective things a retailer can do is have a female on their hardgoods staff. From a product perspective, have an offering that tells a good story, with a couple outlier/aspirational models to make sure your bases are covered. Lastly, create women-specific events to build community.

AT THE SHOW

POSITIVELY PLAYFUL

Armada

“The all-mountain and freeride categories continue to blur,” says Nick Castagnoli, Rossignol brand manager.

“You can encompass both through a range of waist widths, a versatile rocker profile and technology.” Dynastar’s Legend series, with waists between 75mm and 106mm, joins the joie-de-vivre of freeride with carving performance.

Blizzard’s freeride offerings—the Black Pearl collection— feature Carbon Flipcore W.S.D. and specifically designed radius, sidecuts and rocker profiles. Armada’s three-model Trace series is designed with a “tapered top” and rubberwrapped binding reinforcements for a variety of terrain.

▼ NORDICA ASTRAL 84

Women’s AT equipment sales grew 5 percent last season. Part of a trilogy of skis in waist widths from 88 to 108mm, the lightweight Trace 98 is a hybrid all-mountain and touring ski with a 3D construction.

Blizzard

Not every day calls for a narrow ski. Enter the 102mm-waisted Sheeva 10. Construction includes Carbon Flipcore W.S.D. and D.R.T. – Dynamic Release Technology – shaped titanium underfoot and carbon in the tip and tail.

Elan

The Ripstick 86W uses a women's-specific tubefilled wood core, a rocker/camber profile from carving skis and swing weight-reducing inserts in the tip and tail—all wrapped in a freeride package.

K2

“For the traditional all-mountain category, the trend is a specific ski with a hard-snow focus,” says Valerie Long, K2 marketing manager. The ThrilLUVit 85 is a new entry into the freeride LUV series—with Konic technology redesign.

Nordica ▲ HEAD WILD JOY

32

▼ BLIZZARD SHEEVA 10

New materials and shape combinations have increased performance while saving weight. With a lightweight construction, the 84mm-waisted Astral 84 mixes a World Cup-inspired tail with an all-mountain shaped tip for hard and soft snow.

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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12/13/16 11:35 AM

SIA MEMBERS

GET YOUR COPY TODAY!

This annual report is an in-depth look at snowboard, downhill ski, backcountry, and Nordic participation trends; including participants by discipline, region, income, education levels, state, terrain preference and much more.

FREE DOWNLOAD

NOT A MEMBER?

PURCHASE & DOWNLOAD

895

$

SNOW SPORTS PARTICIPANTS

23M

2015 2016

20M 2015 2014

Across all snow sports last season participation increased from 20M to 23M individual participants. Considering the poor conditions in the Eastern half of the U.S. last winter, the participant base was amazingly healthy.

12,000 10,000

UP 12%

8,000 6,000 4,000 2,000 0

2015 l 2016 2014 l 2015 2013 l 2014 2012 l 2013 2011 l 2012 2010 l 2011

785K 627K

2015 2016 2014 2015 2013 2014

More girls, ages 17 and under snowboarded last season than ever before. Snowboarding boys still outnumber girls almost 2 to 1, this upward trend indicates that programs aimed at girls to promote snowboarding are having an impact.

KEY:

2015 l 2016 2014 l 2015 2013 l 2014 2012 l 2013 2011 l 2012 2010 l 2011

2015 l 2016

4,640 4,146 4,291 3,923 4,318 4,530

7,602 7,676 7,399 7,351 7,579 8,196

3,533 3,885 3,603 4,029 4,111 3,823

18-24

792 785 627 542 628 651

576 590 657 731 850 797

2013 l 2014

25-34 872 889 810 700 720 895

35-44

45-54

55-64

65+

422 448 418 345 340 219

178 187 131 69 98 129

54 47 38 7 16 66

0 0 7 2 20 8

2012 l 2013

2011 l 2012

2010 l 2011

3,000 2,500 2,000 1,500 1,000 500 0

SNOWBOARDERS 18-24 ALPINE SKIERS 18-24

SOURCE: SIA PARTICIPANT STUDY 2016

SIA1_SSP_2017.indd 1

17& UNDER

2014 l 2015

18-24 YEAR OLD PARTICIPANTS Despite growth in almost every other age category, the number of snowboarders and skiers ages 18-24 has declined over the past five years. Different economic issues are likely having some impact on this age category but there is good news for them and for the snow sports market; last season marked the end of the decline in both skiing and snowboarding.

4,635 4,465 4,061 4,516 3,641 3,647

900 800 700 600 500 400 300 200 100 0

FEMALE SNOWBOARD PARTICIPANTS

792K

9,267 9,378 9,004 8,243 10,201 11,504

2015 l 2016

2014 l 2015

2013 l 2014

2012 l 2013

2011 l 2012

2010 l 2011

1,475 1,179

1,443 1,174

1,632 1,267

1,808 1,245

1,874 1,524

1,874 1,707

TO GET THE FULL REPORT: CONTACT KELLY DAVIS/KDAVIS@SNOWSPORTS.ORG

VISIT SNOWSPORTS.ORG

12/9/16 12:47 PM

TOP TRENDS | NORDIC

BRANDS AIM FOR WIDER APPEAL 2017-18 Nordic gear reflects desire to make sport more accessible, user-friendly. By Brigid Mander

1.

▲ SALOMON S/RACE SKIN

▼ ALPINA DISCOVERY 102

WAX ON, WAX OFF

At this year’s Snow Show, waxless technology will be seen in force in the Nordic category. The move away from wax is making the category more accessible and user-friendly than ever before, according to Andrew Gardner, a spokesperson for Fischer Skis. It keeps ski maintenance low and has resonated well with consumers who are average enthusiasts.

The skin technology is quiet, replaceable and secure, and is now seen in all categories from race to backcountry.

AT THE SHOW Fischer

The Speedmax boot claims lightest-on-the-market status with three-dimensional carbon construction and efficient power transfer.

Alpina

The new RSK boot works for high school racers to recreational skate skiers.

With a race pedigree and aggressive look, the waterproof, breathable softshell upper keeps feet dry and warm even when working hard. Alpina’s Alaska Heat BC integrates a rechargeable battery system into the cuff and a heating element into the toebox. No installation is required; just charge and go.

2.

THE FULL PACKAGE

Salomon

Nordic ski-makers such as Alpina say that consumer demand for bundling has been strong. A package makes it easy for the consumer to buy what they need in a category at the level they need it. Manufacturers offer sets that run the gamut from entry-level recreational to backcountry enthusiasts to dedicated skiers looking for high-performance skate setups. Alpina has put its newest technology, a sleek integrated boot heater, into the Alaska Heat BC boot, which it suggests pairing with the Discovery 102 ski, an off-trail cruiser, and the wide-basket BC pole, each of which are oriented toward getting out and having fun.

The Salomon Racing Classic Skin Ski uses skin technology so skiers can skip the kick-wax degree and feel solid grip in most conditions encountered by enthusiasts and performance skiers.

Rossignol

The X5/FW are all-new recreational ski boots for 2017-18, developed using Rossignol's own boot sole. The company’s new proprietary soles give it greater control over the boot’s structure, allowing it to mix and match materials and features.

ERIK Sports/Whitewoods

Look for two new Nordic boots using the MOZ lace winding system: the 802 with an NNN touring sole, and the 806, with a BC touring sole. Whitewoods also updated its Outlander ski with a Lyris topsheet for 2017-18.

3.

The Nordic market continues to see an increase in blurring the lines between the sport’s categories. Manufacturers have taken the lead in experiments that combine traditional technologies for light touring, backcountry and alpine touring in Nordic. Skin tech, wider waists for offtrail exploration, and lightweight technologies have been added to the traditional offerings. These versatile designs continue to lower the barrier of entry to beginners and up the fun factor, and hopefully that (plus the predicted snowy winter) will help to reverse the slight downturn in Nordic sales seen last year.

34

▲ WHITEWOODS OUTLANDER 145 SKI SET

BLURRED LINES

▲ FISCHER SPEEDMAX SKATE

▲ ROSSIGNOL X5/FW

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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12/12/16 4:42 PM

HUNGRY FOR MORE INDUSTRY INTEL? For details on topics, presenter information, dates, locations and times, check: SIAsnowshow.com/seminars, the SIA Snow Show Daily or SIA/Snow Show App. Download the App at SIAsnowshow.com/showapp

Free Seminar & Clinics are held onsite at the Colorado Convention Center and are open to all Snow Show attendees.

Wednesday, January 25, 2017

Thursday, January 26 (continued)

Category Overview: Hardgood (Alpine & Snowboard) Kelly Davis, SIA 10 AM

The Future of Outdoor: Building a Sales & Ordering Platform Handshake NYC 11 AM | Mini Session

Category Overview: Softgoods (Apparel & Accessories) Kelly Davis, SIA 11 AM

Your next customer, Who are They?

David Lively, The Lively Merchant 11 AM | Location: SIA Nordic Center

TRENDS x Snow Sports x Zeitgeist Jessica Kaplan 12 PM

5 Transformative Athlete-Powered Marketing Ideas for Your Brand Crystalyn Stuart & Lindsay Nelson, imre 12 PM | Live Presentation

Growing Your Small Business: Tools, Resources & Programs Panel Discussion 12 PM

Inventory = High Risk Asset Management One 12 PM | Mini Session

Lunch & Keynote: Getting to Growth Nick Sargent, SIA & Governor John Hickenlooper 1 PM

Open To Buy, Explained in Simple Human Terms Management One 12:30 PM | Mini Session

Trade Secrets! What Are Other Retailers Doing To Be Successful?

Dan Holman, Canadian Retail Solutions 2 PM

Field Testing on the Go: Product Performance Meets Mobility Centric Software 1 PM | Live Presentation

Fashion, Design, Innovation: A Panel Discussion with the Industry’s Top Creative Minds Moderated by Jessica Kaplan 2 PM

Defining You Line - IP Strategies & Considerations for Small to Medium Sized Companies Peter Malen, WN Law 1 PM | Mini Session

Millennial Parents And Snow Sports Issa Sawabini, Fuse 2 PM Why Your Retail Execution is Falling Short Without Mobile GoSpotCheck 3:30 PM Future Leaders & New Talent Panel Discussion led by Camber Outdoors 3:30 PM Top of the feed, top of the mountain: How the postMillennial generation will influence your brand.

John Vieira, Nemo Design 3:30 PM The Snow Sports Consumer Journey Kelly Davis, SIA 5 PM Video Production Tips, Reach and Optimization Will Feldman & Justin LaPerla, Garlic Media Group 5 PM

Thursday, January 26, 2017 Opening Morning Breakfast and Speaker: Grant Korgan Turning Attitude into Action: Possibility Through Positivity presented by High Fives Foundation & sponsored by Squaw Valley 8 AM | Live Presentation / Mini Session

PR for the Retailer and Nordic Center MFA, NYC PR Agency 2 PM | Location: SIA Nordic Center

Friday, January 27, 2017 Protect Our Winters’ Burritos & Bloodies Annual Keynote Address 8 AM (doors open 7:30am) Amazon Selling Chip Neff, Neff Headware 10 AM | Live Presentation Take the Guesswork Out of Clinic Execution GoSpotCheck 10 AM | Mini Session Keeping Track of Pros On and Off the Mountain GoSpotCheck 10:30 AM | Mini Session Undercutting the Mistakes – How to Avoid Common Missteps with Minimum Advertised Price (MAP) Policies Procopio 11 AM | Mini Session Tools for Product Managers Concurrent Product Development 12 PM | Live Presentation

Innovative Composite Materials for Performance and Safety Innegra Technologies 10 AM | Mini Session

The Business of Being Good: CSR Branding Best Practices Scream Agency 12 PM | Mini Session

Fortify Your Brand: Protecting Your Online Presence and Social Media Identity Procopio 11 AM | Live Presentation

What you Don’t Know About Marketing to Moms: A Guide to Success in Building New Ski Families Nicole Feliciano, Momtrends Media 1 PM | Live Presentation

SIA2_SSP_2017.indd 1

12/9/16 12:49 PM

TOP TRENDS | SNOWBOARDS

A REVOLUTION SHAPES UP 1.

A SURGE IN NEW SHAPES

Excitement surrounding fresh shapes is as strong as ever. The goal: to meet the needs of riders interested in building quivers, as well as those who gravitate toward a specific style of riding. “Riders are looking for more specialized products to match the type of riding or terrain they’ve fallen in love with, whether it’s carving, splitboarding, park, rails or powder,” says Nitro Global Marketing Manager Knut Eliassen. The spotlight continues to shine especially bright on powder boards. According to Salomon Product Line Manager for Boards and Bindings Baptiste Chaussignand: “(For) most of the biggest brands . . . their powder board offerings are larger than ever before.” Yet this rise in discipline-driven design is accompanied by a demand for decks that value versatility. “We’re seeing more experimental and creative shapes not just in powder boards, but also in all-terrain snowboards,” says Nathan Morse, Marhar owner and designer.

▼ NICHE MINX

▼ SALOMON SICKSTICK

Look for boards at the Snow Show built by riding type and terrain. By Michael Sudmeier

The rise in creative board shapes comes with a shift in perspective. “Across the industry, we are seeing riders being influenced by the attainable,” offers Never Summer Marketing Director Chris Harris. “And as part of this, people are learning that the art of snowboarding stems from the carve.” Niche Canadian Sales Manager Jordan Hall agrees. “With carving becoming ‘cool’ again, companies are focusing on new sidecut technology and (developing) directional boards that sport longer running lengths, wider widths, and deep sidecuts,” Hall says. This increased focus on the attainable is also shaping how brands interact with their customers.

“The collection and curation of meaningful content honest to a brand’s true interests are essential to maintaining marketplace engagement,” says Mervin Global Marketing Manager Jesse Burtner. “Yet as the channels of communication become saturated, it’s also important to invite people to participate in reality with board sports culture.”

▲ ARBOR TERRAPIN

AN EMPHASIS ON THE ATTAINABLE

▲ FLOW ENIGMA

2.

SNOPLANKS

3.

FRESH INGREDIENTS — AND NEW RECIPES

Driven by a thirst for new designs, many brands are changing how they craft their decks.

After all, carefully adapting the materials they use is essential in “creating distinct personalities for each of the boards in the line,” explains Venture Owner Klemens Branner. According to Capita Marketing Coordinator Mark Dangler, some of the latest advancements include new fiberglass and resins, as well as custom-engineered and exclusively formulated sintered bases. To reduce their ecological footprint, brands are increasingly using recycled materials and resins that enable end-of-life snowboard components to be separated and repurposed. Seth Lightcap, Jones global marketing manager and team manager, says wood cores are also benefiting from greater attention as brands “adjust their profile and stringer positioning to unlock new levels of performance and durability.”

36

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

SSP2017_Snowboard_Ship.indd 36

12/12/16 4:43 PM

AT THE SHOW Arbor

Designed with Bryan Iguchi, the Terrapin powder board features Arbor’s surf-inspired parabolic rocker profile. Its early-rise, highvolume nose and 5cm tapered tail aim to maximize flotation and response — especially when railing turns.

▲ CAPITA SPLIT SLASHER

▼ DC SNOWBOARDING SPACE ECHO

▲ MARHAR WOODSMAN

▼ NEVER SUMMER BIG GUN

Dinosaurs Will Die

Pro models aren’t dead. For proof, look no further than the Brewster. Now in its second year, Chris Brewster’s signature deck features a new shape that’s equally at home in the streets and lapping the park.

Flow

Creative shapes aren’t just for pow decks and corduroy cruisers. Guided by this belief, Flow created the Enigma as an affordable all-mountain and all-conditions craft.

Jones

The Mind Expander is the latest installment in Jones’s ongoing collaboration with legendary surfboard-shaper Chris Christenson. At home slashing turns or in the air, the deck offers allmountain performance with a surf-influenced ride.

Marhar

Short, fat and directional, the Woodsman craves life on the edge—or a good powder day. A multi-radius sidecut affords crisp turns while a 3D base facilitates floatation.

Never Summer

Designed by Owner Tim Canaday, the new Shaper Series places an emphasis on carving.

The collection includes decks like the Big Gun, which craves deep snow and plenty of speed.

Snoplanks

The brand is releasing four new split models, which it spent last year refining and redesigning with its ambassador team.

▲ JONES MIND EXPANDER

▼ DINOSAURS WILL DIE BREWSTER

BUYER TIP

Karl Jost, owner, Society Snow and Skate, Revelstoke, B.C. Whether creating a shop team, filming edits with local riders or sponsoring contests at your mountain, it's important to create a scene around your community. It gets people stoked to ride, and you're able to give back to snowboarding at the same time. ▲ VENTURE SNOWBOARDS PARAGON

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

SSP2017_Snowboard_Ship.indd 37

37

12/13/16 11:36 AM

TOP TRENDS | SNOWBOARD BOOTS

INCREMENTAL EVOLUTION

Brands up the ante on out-of-the-box comfort and versatile, durable design. By Michael Sudmeier

COMFORT IS KING

DIVERSE LACING SYSTEMS

With Boa, traditional laces, or their own speed-lacing systems, brands are enabling riders to isolate the fit and flex of specific areas of a boot. This is leading to “new types and configurations of the Boa lacing system,” says Flow Marketing Director Dale Rehberg. For example, a Boa coiler and lacing design dedicated to the heel can “let riders dial up their heel hold while leaving other parts of the boot tightened differently,” says Rome Director of Sales Dan Sullivan. To further improve comfort and response, brands are developing asymmetrical shell designs and lacing systems. Still, traditional lacing is making a comeback among pros and core riders, says Michael Fox, Adidas snowboarding category director.

DURABLE DESIGNS

A surge in boots bred for the backcountry has led to a greater emphasis on durability—even for designs destined to stay inbounds. “The biggest trend we see is that people are demanding boots that last longer — and are more comfortable,” says Nitro Global Marketing Manager Knut Eliassen. To create rugged outsoles that compromise neither traction nor cushioning, brands are partnering with Vibram and other third parties. They’re also infusing boots with rubber rands and reinforcements in high-abrasion areas, such as the heel and toes. For additional weatherproofing, a number of designs feature “a zip-up shroud to seal the lower portion of the boot from the backcountry elements,” says Vans Snow Global Category Manager Matt Patti.

▲ FLOW TRACER

When it comes to boots, comfort never goes out of style.

“We see snowboarders needing an incredibly comfortable boot that can be customized for their individual foot and riding style,” says ThirtyTwo Global Brand Director Brian Cook. In response, brands are refining their footbeds and liners, placing a greater emphasis on heat-moldable offerings and designs that enable the liner to be adjusted even when the boot’s shell is laced. Brands are also incorporating sophisticated foam padding in the tongue and ankle areas to enhance cushioning, eliminate pressure points and offer a better fit. They also want to minimize breakin periods. “One of the biggest trends we’ve noted and implemented is out-of-the-box comfort,” says DC Director of Snowboarding Hardgoods Dave Appel.

3.

▲ VANS VERSE

2.

▲ ADIDAS ACCERA ADV

1.

AT THE SHOW Adidas

Built for demanding riders like Jake Blauvelt, the Adidas Acerra ADV features a taller shell to maximize response.

Flow

With a new angled and asymmetrical Boa lacing system, the Tracer provides strategic support and a refined fit.

Nitro

▲ THIRTYTWO TM-THREE (GRENIER SIGNATURE COLORWAY)

38

The Venture Pro TLS features a Vibram IceTrek outsole, dual density OrthoLite footbeds and Nitro’s new Re/Lace system, which allows riders to adjust the liner’s fit even when the boot is fully laced.

Rome

The Libertine SRT lets riders fine-tune with Rome’s Boa AnkleLock technology and a PowerStay Strap, which attaches to the edge of the boot’s cuff for an especially secure fit.

ThirtyTwo

The TM-Three showcases the brand's commitment to customized fit; it lets riders adjust the flex using a new feature: Recoil Flex Control.

Vans

Vans is touting the top-of-the-line Verse as "one of the most well-prepared and versatile backcountry and all-mountain boots on the market."

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

SSP2017_SnowboardBootsBindings_Ship.indd 38

12/12/16 4:44 PM

SNOWBOARD APPAREL | TOP TRENDS

GOING GREEN

Green is the new gold as brands rev up eco-design and workforce-inspired apparel for 2017-18. By Morgan Tilton

1.

SUSTAINABLE CHOICES

Snowboarding’s seeds of counter-culture seem to have a hand in the candid, yet subdued marketing of brands’ sustainable product development. Behold: Holden, founded in 2002, which has worked to sprout eco-responsible garments since day one. “We didn’t plant a flag in the ground as an eco brand; the environmental aspect was personal. Making products en masse isn’t good for Mother Earth. We try to make the best ‘eco-friendlier’ decisions and don’t overclaim,” says Holden Design Director Scott Zergebel. Brands are embracing green manufacturing for 2017-18: Many of Nikita’s jackets feature Thermore Classic Compact insulation, with 50-percent recycled fibers. Roxy, Quiksilver and DC use plastic-bottle-made Repreve yarns, equal to 11 million plastic bottles recycled each year. Nitro integrates bluesign-approved trims, while Holden syncs with Allied Feather & Down to deliver trackable feather-filled jackets. “Our industry needs to be responsible, grow these manufacturing practices and improve the sourcing,” says Nitro Snowboards Design Lead Doni Tso.

3.

Workwear and military aesthetics are what’s clutch for 2017. DC blends the trend in streetwear-inspired designs using oxford, canvas and ripstop materials; maintains focus on decreasing fabric weight; and grows its women’s-specific offerings. Likewise, Dakine takes hints from workwear and hunting, adding a jacket rear game pouch to stow a removable hood, balaclava or lunch.

“Instead of carrying your goggles in front of you, stuff it in that back pocket for more freedom of movement,” says Amy Eichner, Dakine product line manager of outerwear, midlayer and baselayer.

QUIKSILVER TRAVIS RICE STRETCH JACKET

LAYERING LAB

Weight loss equal to one-half a granola bar may not seem monumental. But even a minor adjustment paves the way for enhanced comfort and mobility. Nitro introduces powder skirts with siliconized elastic and Duraflex Thinna snaps—with 50-percent lower profiles than regular snaps—in baselayers: “Stacking base, mid- and outer-zippers is like a bone working against you when you bend down,” Tso says. Homeschool and Nitro adopt 37.5 technology — an active yarn that captures and releases moisture vapor — throughout base and outerlayers to amp cooling affects.

AT THE SHOW Bonfire

For dudes, the Master Bib premieres Bonfire’s firstever application of TuffTech Flex-Mobility fabric — a three-layer stretch Cordura with 30k waterproofing — to maximize freedom on powder days, plus front-to-back vents to welcome airflow.

Dakine

adjusters made from recycled plastic.

Nikita

The top-of-the-line Maple Jacket hosts a 20k waterproof waxed, denim-look canvas in a flattering slimand-long fit, and low-profile Thermore Compact insulation made from 50 percent recycled fibers.

The ladies’ Deville is the do-everything down jacket. Focused on providing insulation, stretch and water resistance the design debuts targeted insulation zones: Allied 650 Silver down fills the body, and LoftTec—a blowable down-like synthetic fill—is in the sleeves and hood.

Nitro

Holden

Quiksilver

For alpine performance, the men’s Redwood Down Jacket boasts 600-fill Allied Feather down— that’s responsibly sourced and trackable—and 20k waterproof-breathability. Eco-friendlier features include its biodegradable delivery bag and cord

The 3.5-layer women’s Monashee Jacket incorporates 37.5 technology, lightweight powder skirt, sleeve gaiter and thumbhole, and a whistle: a lateral reflection of the bells and whistles included in men’s product for 2017-18.

Celebrating a decade of collaboration with Travis Rice, Quiksilver extends the pro’s namesake line including the 30k waterproof Stretch Jacket with Toray’s Torex Dermizax lamination to reduce condensation and deliver a supple, flexible feel.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

SSP2017_SnowboardApparel_Ship-lk.indd 39

▲ NIKITA MAPLE JACKET

UTILITARIAN STYLE AND FUNCTION

▲ BONFIRE MASTER BIB

2.

NITRO MONASHEE JACKET

39

12/12/16 4:45 PM

TOP TRENDS | SKI APPAREL

TAKE A BREATH New fabrics, constructions aim to help wearers drop heat. By M.T. Elliott

1.

2.

HARDY BREATHERS

Breathable shells continue to exhale better. The latest step forward comes from eVent, which debuts its Direct Venting Expedition with a few brands this season, including FlyLow. In short, the membrane lets sweat vapor pass through immediately, instead of collecting moisture to trigger evaporation. It's the flipside of aerobic-centric DVStorm, emphasizing durability and 30k waterproof protection while allowing sweat to escape. The new offering was created to accommodate the durable, expedition space, according to Chad Kelly, the product line and sales director for eVent.

4.

▲ DARE2B THROWBACK JACKET

Breathable technology threatens to make pit zips obsolete on heavier shells, but zippers aren't quite an endangered species just yet. Jacket designers realize users want a handson, instant option for dumping heat, especially during startand-stop activities. Venting zippers aren't new, but several jackets include a new take on them. 686 uses mesh pockets, so a few of its storage pockets also unzip to release heat from key spots. Helly Hansen continues its H2Flow strategy for zipper venting, though the asymmetrical zip across its onesie may just be for looks.

LOOKING BACK

Vintage snow gear still brings a pretty penny on resale sites, which means the cool kids are buying it up for catchy looks off the mountain, or bluebird days on the slopes. Brands are responding to the nostalgia by mixing older styles with modern performance. Look for vintage, or "heritage," offerings from older brands out on the floor. From the few samples we've seen, the looks are more pre-80s patterns, than full-neon glam gear, for now.

▲ STRAFE 3L PYRAMID JACKET

ALL-IN-ONE

▲ FLYLOW COMPOUND PANT

IF THE ZIPPER FITS

40

The midweight-shell category, built for multiple seasons or when cardio trumps weatherproofing, is where outerwear is redefining itself. Breathable and waterproof are now ubiquitous, but jacket designers are juggling heavier, more durable fabrics with lighter, more breathable fabrics. Bodymapping insulation has been popular in midlayers, but this year seems to be a breakout for jackets with target zones of performance. Heavier and less breathable fabrics will hit the chest and upper back, side panels will release more vapor, and joints and waist areas should see plenty of stretch.

▲ HELLY HANSEN ULLR POWDER SUIT

3.

ACTIVE TARGETING

Picture Organic Clothing debuts its patented Proknit technology in the Iceland Proknit, a seamless three-layer shell made from one piece of fabric. In keeping with the brand's green ethos, the process eliminates scraps and waste (which saves on money, too). But Picture cites performance perks like twice as much stretch from woven shells, and bodymapped thread densities for tailored breathability.

Inspired by the fit and comfort of Nike's FlyKnit shoes, Picture's founder, Julien Durant, looked for a way to incorporate similar technology into apparel.

"The machine to produce a technical garment with the Proknit technology doesn’t even exist," Durant says.

He entrusted the project with his textile engineer, who then turned to a German textile supplier known for knitted construction for home-interior textiles. "We felt that the machines that make curtains could be used to manage our project."

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

SSP2017_SkiApparel_Ship.indd 40

12/12/16 4:46 PM

AT THE SHOW 686

For a range of multi-season activity, 686 introduces its Gore-Tex Paclite Multi Jacket, a 16-ounce, slim-

release it.

vent.

Obermeyer

Dare2b

-

Outdoor Research

-

Eider

FlyLow

Strafe -

Helly Hansen

OUTDOOR RESEARCH ALPENICE HOODED JACKET

FEET COMPLETE

Insole Solutions for Snowsports Booth #3349 SSP2017_SkiApparel_Ship.indd 41 FRACTIONALS_SSP_2017.indd 41

(914) 944-9038 12/13/16 12/12/16 10:11 3:33 PM AM

TOP TRENDS | GOGGLES

VISION QUEST Goggle-makers aim to differentiate through technological advances. By Eric Smith

1.

2.

BRIGHTER OUTLOOK

Clear vision for skiers and snowboarders is now the focal point for goggle-makers as frames and lens-changing systems have grown more advanced, says Andrew Putt, marketing coordinator, SCOTT Sports.

Advanced lens tech is top of mind in 2017-18 lines. Shred's Contrast Boosting Lens (CBL) and NoDistortion tech allows "skiers and snowboarders to better read the terrain ... in all conditions," says CEO Carlo Salmini. Optic Nerve turned to NASA-developed NASTEK lenses, which eliminate the need to swap lenses to accommodate for varying light conditions.

VERSATILE DESIGN

"Versatility and comfort will play increasingly important roles in the design and development of snow goggles," says Jim Katz of Bollé, including interchangeable lens systems, greater use of photochromic technology and adjustability beyond tightening a strap. To that end, Indigo Ski's new Voggle features an automatic fit for all standard snow sport helmets. And Optic Nerve understands that many women – as well as men with smaller faces – struggle to find goggles that fit correctly, so its Halfmoon goggle has a smaller fit.

3.

STANDING APART

Goggle-makers want to stand apart in a crowded market. "We have entered an era where the consumer is demanding a goggle loaded with features and benefits," says Travis Tomczak, product manager, Giro. The Rail Lock System, or RLS, from ZEAL Optics is a lens interface system "inspired by fighter-plane helmets and hangar doors." DCURVE touts its removable, washable, replaceable goggle foam and replaceable goggle straps and lenses. Native Eyewear is nearly eliminating fog with reliable ultra-high-performance lens coatings and strategically designed venting.

AT THE SHOW Bollé

The Supreme OTG has photochromic technology that responds rapidly to changing light conditions and offers improved performance in cold temps.

DCURVE

The Lhotse 145 has removable, washable, replaceable goggle foam and offers 145 degrees of view and removable and replaceable goggle straps and lenses.

Giro

The Axis (unisex) and Ella (women’s-specific) models feature a clean frameless EXV design and are designed to engage the millennial market.

Indigo Ski USA

The new Voggle has a 230-degree view, an automatic fit for all standard snow sport helmets and is flexible with a shatterproof lens.

Native Eyewear

The DropZone features an interchangeable lens binding that gives skiers and snowboarders the ability to easily switch lenses.

POC ▲ BOLLÉ SUPREME OTG

▲ INDIGO VOGGLE

▲ SH+ JUPITER REACTIVE PLUS

The Orb comes with a new range of lenses called Clarity, which POC developed with Zeiss.

SCOTT Sports

The Faze II is a spherical lens goggle with significant updates in frame styling, fit and optical quality at a lower price point. ▲ DCURVE LHOTSE

▲ SCOTT FAZE II

SH+

The Jupiter Reactive Plus has double cylinder lenses that eliminate distortion and are available in blue mirror, orange and lightrose for variable conditions.

BUYER TIP

Shred Optics

Kjerstin Klein, Willi's Ski and Snowboard Shop, Pittsburgh, Penn.

The eco-friendly Simplify Natural features components made with epoxy content reclaimed from snowboard manufacturing.

Goggles is a service-driven product that is next to impossible to buy from anyone other than specialty. Make sure your staff is well-trained and extremely knowledgeable.

ZEAL Optics

▲ NATIVE EYEWEAR DROPZONE

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▲ SHRED SIMPLIFY

The Portal's Rail Lock System allows users to easily slide their lens into the “frameless” goggle, where it locks in place until they’re ready to change it again.

SNOW SHOW PREVIEW 2017 | SIAsnowshow.com

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12/13/16 11:37 AM

HELMETS | TOP TRENDS

MAKING HEADWAY Consumers demand high-tech features, willing to spend more to protect their dome. By Courtney Holden

2.

UPTICK IN TECH

WORTH THE PRICE

Evidence is mounting on the devastating after-effects of concussions, and, as a result, consumers are increasingly willing to dole out dollars to protect their head.

According to the 2015 SIA Snowsports Market Intelligence Report, the average price of a helmet purchased online was $90.48 for August 2014-May 2015, up more than $10 from the $80.05 average sticker price three years prior. “(Awareness of) CTE (chronic traumatic encephalopathy) has been around a couple years, but it hasn’t hit home with the consumer until recently,” says Mark Featherstone, vice president of sales and marketing at Pret Helmets. “As opposed to us trying to sell them something, they’re trying to buy it."

MERCHANDIZING MAIN EVENT

Helmets have also become a fashion accessory with customers’ buying a different dome protector for each of their ski kits. And that trend has retailers rethinking how they merchandize. Indeed, some retailers now have rooms designated solely for helmets. “I had pretty consistent feedback that shops who used to merchandize their helmets with their hardgoods next to skis and boots, and changed them to their accessories areas merchandized with goggles, gloves and outerwear, have experienced a dramatic increase in their helmet sales,” says Mattia Berardi, Giro’s snow helmets product manager.

Featherstone agrees. “Merchandize a helmet, a Buff and an audio system with a jacket, and it can be a $700 sale.”

▲ PRET CIRQUE X

▲ BOLLÉ INSTINCT

▲ SCOTT COULOIR II

▼ SMITH QUANTUM

Helmet structure is a careful balance of comfort and safety, all while watching weight. This season, manufacturers are introducing new combinations of that sacred trifecta.

Take Bollé, with its new AViD Progressive EPS technology, a combination of high-density EPS for high-energy impact absorption and low-density EPS for medium-energy impacts. Meanwhile, Smith presents an exoskeleton design featuring Hybrid ABS bombshell construction for zonal impact protection, and Shred incorporates Casidion, a nanotechnology-based impact liner. And of course, MIPS, which helps reduce rotational energies transmitted to the brain in an angled impact, comes standard on more and more models.

3.

▼ SHRED BUMPER ULTIMATE

1.

AT THE SHOW Bollé

In what it’s calling its AViD Progressive EPS technology, Bollé mixes and matches high- and low-density EPS to optimize interior ventilation channels and decrease density without compromising the ability to provide protection from big hits. Look for AViD in the new Instinct model.

Giro

Go Speed Racer, go! Designed for alpine racers, the Giro Strive comes with the brand’s patented Ham-

merhead design to protect against gate impacts, as well as MIPS, a fiberglass shell and EPP liner construction.

Pret

The MIPS- and RECCO-equipped Cirque X combines different thicknesses of polycarbonate sheet to create one of the lightest and highest-performing helmets available. The brand’s new VTT4 ventilation system includes front and rear channels that move excess air out the helmet’s back even when the vents are closed.

Scott

The Couloir II meets standards for skiing and mountaineering. With a lower profile and reduced weight than earlier renditions, the helmet features headlamp fixation capabilities and two inner-liner configurations that can be swapped depending on the time of year or activity.

Shred

The tech-heavy Bumper Ultimate uses its proprietary Impact Channels and Infinite Rotational Acceleration

Absorption systems to dissipate impact energy in multiple directions and redirect rotational forces, mimicking the natural cushioning of the fluid between the skull and the brain.

Smith

The Quantum features Aerocore construction, Koroyd materials for increased impact protection and superior ventilation, as well as an exoskeleton design aimed at providing increased protection in key sideimpact zones. MIPS comes standard.

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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12/12/16 4:48 PM

Member-owned and industry-inspired SnowSports Industries America (SIA) is the national, non-profit trade association that loves winter as much as you do.

Built for the businesses of snow, SIA represents and supports core and on the rise suppliers of snow sports equipment, apparel and accessories. Our vision is to get more people around the globe engaging in an active winter lifestyle. Our purpose is to help the winter sports industry thrive and align SIA’s strategy with the opportunity ahead of us, not the challenges behind. Be a part of the winter sports industry – JOIN NOW!

SIA // SnowSports Industries America

The Business of Snow

Join SIA and the industry today and see what a membership can do for your business.

#lovewinter #SIA17

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12/9/16 12:51 PM

Product Zone

Featuring the freshest gear on the market today. Here is a sneak peak at what’s new and what’s coming from leading industry companies

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Special Advertising Section

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WHO'S COMING | AT THE SHOW

EXHIBITORS

More than 900 brands on display at the Snow Show (as of Dec. 5, 2016; subject to change) Company

Company

Company

Company

Company

Company

2XU 3M Thinsulate Insulation 686 Abom Inc. ACADEMY Snowboard Co. adidas Snowboarding Advanced Racking Systems Airblaster Airhole Facemasks Aksels All Resort Furnishings Allett Aloha Products LLC Alpaca Imports Alpina Sports Corp.

Alp-n-Rock LLC American Express OPEN Apex Sports Group LLC Arbor Arcade Belt Co. Arctix Armada Artesania Inc. ARVA Astis Athalon Sportgear Inc. Athletic Event Supply Atomic USA Inc. Auclair Sports Inc. AWSM LLC B Fresh Gear Backcountry Access Inc. Ballistic Boardwear BEARPAW Becker Glove International LLC Bern Unlimited Inc. Besso Imports Big Agnes Inc. Bjorn Daehlie North America Black Crows Skis Blackstrap BNY GLV Bollè Bolle Dirty 8 Bomber Alpine / Snowboard Outfitters Boosted Braven Briko USA Buff Inc. BULA Burton Snowboards C3 Capranea Sports AG Captuer Headwear Carver Skateboards Celtek

CenterStone Technologies Inc. CEP Compression Sportswear CG Habitats Champion Sports USA Chaos Cheveux Corp.

Cirque Mountain Apparel COLDPRUF Base Layer Colorado Original Outdoor Products Corbeaux CP Sports North America LLC Crescent Moon Snowshoes Dainese USA Inc. DAKINE Dalbello Sports LLC Dale of Norway Dare2b Darn Tough Vermont Db Equipment DC Shoes Inc. DCURVE Deeluxe Demon United Descente North America Inc. Deviation Ski & Snowboard Works Dinosaurs Will Die Snowboards DMOS DonJoy Performance Double Diamond Sportswear DPS SKIS Dragon Alliance Dynastar Skis Economic Development Corporation of Utah Eider Eisbär Sportmoden Gmbh EK Ekcessories Inc .

Elan Blanc Elevety Inc. Elm Company EMU Australia Endurance Enterprises Inc. Envy Snow Sports Erik SportsWhiteWoods Eurosock International Everest Designs E-Z UP International Inc. Faber & Company Inc. Faction Skis

Farm to Feet Fast Strap Fera International Corp.

Fischer Skis US FITS Fix Binding Co. Flow Sports Inc. FlyLow Gear Fox River Mills Inc. Freaker USA Full Tilt Boots G3 Genuine Guide Gear Inc Giro Sport Design Goal Zero GogglePal Goldbergh GOODE Ski Technologies GoPro Gordini USA Inc. Grabber Inc. Grassroots California Group Rossignol USA Inc. H & H Sports Protection HALTI OY Hand Out Gloves Handshake HEAD/TYROLIA Wintersports Heat Factory USA Inc. Helly Hansen Hestra Gloves LLC Holden Holmenkol.US Honey Stinger Horizon Agency Inc .

Hot Chillys Hotfingers Gloves Hovland Snowskates HOWL ICE Outdoor Sports Icelandic Design Icelantic Skis Indigo Ski USA LLC Intrawest Itasca Footwear by C.O. Lynch Enterprises J. Lindeberg Jack Wolfskin JLab Audio Joshua Tree Skin Care Jupa Sports K2 Apparel K2 Skis K2 Snowboarding Kamik Karakoram Kari Traa KASK Spa

Kästle USA KGB SPORT Khombu Killtec NA Inc. Kinross Cashmere Kiss My Face LLC KJUS North America Inc. KneeBinding Inc. Kombi Ltd. Inc. Komperdell Krimson Klover Kuat Innovations LLC Kuhl Clothing KULKEA KUUsport Mfg. Ltd. Kwik Tek Inc. LandYachtz Lasting Sport Laundromat L-Bow Mittens Le Bent Leki USA Inc. Level USA Liberty Mountain Liberty Skis Linda Richards Inc. Line Skis Loki LLC Lone Mountain Printing Inc. Lorpen North America Inc. Lucky Bums Inc. LUHTA USA Ltd. M. Miller Mad Bomber Company Mammut Sports Group NA Marhar Snowboards Marker USA MasterFit Enterprises MDXONE Medical Data Carrier Meier Skis Mervin Manufacturing Message Factory Inc. Mitchie’s Matchings Molliolli Mons Royale USA Montana Sport North America Inc. MOTOTV Networks Mountain Uniforms MyPakage Native Eyewear NEFF Never Summer Industries Newland Niche Snowboards Nidecker North America NILS

Nitro Snowboards Nobile Skis & Snowboards Nordica USA NPD, Sports and Leisure Trends Oakley Inc. Odd Molly One Way Sport USA OneBall O’Neill Onewheel OOKPIK world Optic Nerve ORAGE Origin Distribution Original Ski Balm/ Adventure Balm Ortovox USA Inc. OSBE Helmets Outdoor Gear Inc. Outdoor Research Outdoor Survival Canada Outdoor Tech OwnerIQ Pajar Canada Parajumpers Patagonia Inc Pepper’s Polarized Eyewear Phunkshun Wear LLC Picture Organic Clothing Pinnacle Designs PISTIL Pit Viper Planks Clothing America Inc. POC point6 LLC Polar Bear Snow Sports - Hillryder POLARMAX Polartec LLC Popticals POW Gloves Pret Inc Pretty Great LLC Prior Snowboards & Skis Purnell Quiksilver Inc. Rain Retail Randall Innovations Redfeather Snowshoes Redox Clothing Regina Imports LLC Reima Oy Remind Insoles Retail Control Systems reusch SnowSports Rezo Systems

Ride Snowboards Ripclear Rocky Mountain Sunscreen Rocky Mountain Underground Rome Snowboard Design Syndicate ROXA Sports Royal Racks Ruffolo Enterprises Inc. Ruroc Ltd. Saga Outerwear Salomon Snowboards Salomon USA Sandbox Sauce Headwear Save the Duck SAXX Underwear Co. SCARPA North America Inc. Schure Sports U.S.A. Inc. Scott Sports Screamer Inc. SeaSucker LLC SeatRack Sector 9 Sego Skis Seirus Innovation Sh*t That I Knit SH+ Shred Optics Sierra Sage Herbs Sinner SKEA Ltd. Skhoop Ski and Snowboard Mechanics Workshops Ski Kare Inc. SkiA Designs Skida Skiezy Inc. SkiMetrix Ltd. Slippery Racer Sleds Slope Ropes SmartWool Corporation SMITH Smokin’ Snowboards Sno Skins Inc. Snowjam Canada Inc. SOLE Soul Poles SP United USA Inc. Spacecraft Spark R&D Spivo USA/Brekka Sport Obermeyer Ltd. Sportcaster Company Inc. Sports Accessories America Inc.

*New exhibitors are bolded

SIAsnowshow.com | SNOW SHOW PREVIEW 2017

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AT THE SHOW | WHO'S COMING Company

Company

Company

Sportube Spyder Active Sports Inc. Spyderco STANCE Stöckli Outdoor Sports Storm Creek Apparel Strafe Outerwear Sun Bum LLC Sun Valley Ski Tools Inc. Sunice Sure Foot Corporation Swany Sweet Protection Swix Sport USA Inc. Tecnica USA Terramar Sports Inc. The Soze Group (TSG) Therma-Phone ThirtyTwo Till I Die TOBE Outerwear Torch Coat Heater Transpack Trespass USA Turbine Turtle Fur UVEX Sports Inc. Vans Vapur Vauhti Wax Technologies Venture Snowboards Vigor Eyewear VillageHouse Volcom VonZipper Vuarnet Wintersteiger Inc. Wolfgang Man & Beast

Guangzhou Yijia Optical Technique Co. Ltd. Jiangsu Rixi Zipper Co. Ltd. Jining Glove and Sewing Product Col Ltd. Jining Jian hua Zhongxing Ski Products Co. Ltd. Jining Tian Jiu Industry & Trade Co. Ltd. K & K Clothing Accessories Co. NET Sportswear Ltd. Roaly Merchandises Inc. Shanghai Qixia Sunshine I/E Co. Ltd. Shenzhen Reanson Products Co. Ltd. Shifan Racewear Inc. Texland & Nexko Co. Ltd. Topper Crown International Inc. Toray International America Inc. YKK (USA) Inc. Zhaoqing Bohan Sports Co. Ltd.

Kästle Skis Kerma Ski Poles Lange Ski Boots Leki Poles Liberty Skis Lib Tech Snowboards Line Skis Look Bindings Madshus Marker Ski Bindings, Helmets, Goggles Meier Skis Native Eyewear Never Summer Snowboards Nitro Snowboards Nordica Boots, Skis Now Bindings Oakley Ride Snowboards Rome Snowboards Rossignol, Alpine, Nordic, Snowboard, LOOK bindings Scarpa Salomon Alpine, Goggles, Helmets, Nordic, Snowboard Sandbox Helmets Scott Sports Sego Skis Shred Helmets and Goggles Skia Spy Start Wax & Poles Stöckli Superfeet Swix Alpine Ski Tuning Equipment, Ski Poles Tecnica Tyrolia Alpine and Alpine Touring Ski Bindings Union bindings Uvex Vans Venture Snowboards Völkl USA Von Zipper Sunglasses and Goggles Wintersteiger Yes Snowboards Zeal Optics

WSI Sports YRC Freight Zamst Zanheadgear ZANIER Sports Inc. ZDAR Boot USA Zeal Optics Zensah

Sourcing Snow 3M Thinsulate Insulation Amaterrace Inc. Aparso (Fujian) Sportswear Co. Ltd. CBF Labels Inc. Celerant Technology Corporation Champion Sports USA Concept III Textiles International DexShell Inc. DTS Inc. Erictex Fashion Co. Ltd. Ex Fty

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On-Snow Demo* adidas Snowboarding Aloha Products Alpina Arbor Snowboards Arc'teryx Apex Ski Boots Armada Atomic Nordic and Alpine Bent Metal Bindings Bern Blizzard Capita Snowboards Dalbello Ski Boots DC Deviation Skis & Snowboards DPS Skis Dragon Dynastar Skis Envy Snow Sports Elan Fisher Alpine Flow Snowboarding Full Tilt Giro Goggles Giro Snow Helmets Gnu Snowboards Good Carbon Ski Products Head Winter Sports: Alpine Skis, Ski Boots, Bindings Icelantic Skis Indigo Ski Equipment Jones Snowboards

For the most up-to-date exhibitor listing, go to SIAsnowshow.com *In conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo, and in partnership with Cross Country Ski Areas Association (CCSAA)

12/13/16 12/12/16 10:12 3:35 PM AM

PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2017 PRIMALOFT, INC.

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