Retail trends newsletter
January 2022
1
January 2022
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.
A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
CLICK ON THESE ICONS OR ON PICTURES TO ACCESS THE WEB LINKS AND VIDEO CONTENT! 2
January 2022
RETAIL & CSR
Recycled glass becomes a luxury item : Bvlgari and MVRDV creative recycling ❑ The MVRDV studio designed a glass façade
from recycled bottles inspired by Shanghai's art deco architecture.
❑ Inspired by both the brand's original store in
Rome and the art deco architecture of Shanghai, the project is innovative and sustainable while remaining true to the heritage of Bulgari and the Chinese city.
❑ The façade is complemented by a gilded bronze
cladding that reinforces the link to the world of jewelry. The project demonstrates the potential of recycled materials, even in a luxury context, and furthers MVRDV and Bulgari's goal of creating spaces using 100% circular materials.
3
January 2022
RETAIL & TECH
Amazon uses machine learning to reduce packaging waste ❑ Amazon have managed to reduce their per-
shipments packaging weight by 36%, which has eliminated more than a million tons of packaging, after initiatives were introduced using AI to tackle packaging sustainability.
❑ The company described how it was using
Machine Learning and natural language processing combined with computer vision to find out how to use the right amount of packaging per package.
❑ Amazon says that this initiative is part of its
commitment to the Climate Pledge and comes after sustainable insulated packaging was launched in November 2021 made from recycled paper. It also aims to deliver 50% of all shipments with net-zero carbon by 2030.
4
January 2022
RETAIL & INNOVATION
Aldi opens first supermarket without checkout ❑ Aldi are trialling its first checkout-free
supermarket in Greenwich, London, where customers will not have to scan their items to pay.
❑ The trial is following moves made by
Tesco, Sainsbury’s and Amazon and will allow customers to pay automatically via an app. Hi-tech cameras will be used to track customers and age estimation will be used to allow customers to buy alcohol.
❑ This type of shopping has been hailed as
‘the future of retail’ after being started by Amazon in 2018 and being adopted by certain British stores since, although only on a small scale.
5
January 2022
RETAIL
KAO recycles used cosmetics bottles into new ones ❑ Kao Corporation is initiating field tests to
recycle used cosmetic bottles that have been collected, and re-process them into new bottles utilizing the BRING Technology chemical recycling technology of Jeplan Inc.
❑ The aim of the initiative is to succeed in
recycling cosmetic bottles made of plastic and, ultimately, to achieve the circularity of plastic in society.
❑ In the future, Kao also intends to increase the
scale of collection by using the know-how obtained from the current field tests to achieve a social implementation of plastic cosmetic bottle recycling as soon as possible.
6
January 2022
Best of Altavia’s production For L’Oréal
7
January 2022
L’Oréal Paris and Maybelline influencer boxes Serbia
Altavia Serbia managed the production of influencer boxes for L’Oréal Paris and Maybelline.
8
January 2022
Kérastase shopping bags Poland
Altavia Polska managed the production of Christmas bag gifts for Kérastase’s new products ‘ CHROMA ABSOLU” and another made with gold hot stamping.
9
January 2022
Kérastase glorifier Poland
Altavia Polska managed the production of this glorifiers for Kérastase to showcase the color rebranding of the brand.
10
January 2022
Kérastase box Ukraine
Altavia Ukraina managed the production of this box for Kérastase and their local campaign.
11
January 2022
L’Oréal and La Roche Posay clothing for pharmacies
Czech Republic
Altavia Ceska made La Roche Posay and L’Oréal Active cosmetics branding clothing for Pharmacies.
12
January 2022
SkinCeuticals wheel and POS France
Altavia Paris managed the production of this SkinCeuticals wheel printed on 60% recycled paper and this Christmas POS display for pharmacies offering more visibility to the brand.
13
January 2022
L’Oréal Multi brand materials
Middle East
Altavia Middle East managed the production of these Kérastase boxes with gold foiling, Khiel’s bags and displays.
14
January 2022
L’Oréal Multi brand materials
Middle East
Altavia Middle East managed the production of various boxes such as the L’Oréal Paris Influencer gift box with a breaking mechanism to create a unique customer experience, as well as the Lancôme influencer box.
15
January 2022
Kiehl’s boxes
Middle East
Altavia Middle East managed the production of these PR Boxes shaped in Stars for Kiehl’s Christmas and New Year’s campaigns.
16
January 2022
Kiehl’s Christmas decorations Czech Republic
Altavia Ceska managed the production of Christmas Decorations for Kiehl’s store entrance.
17
January 2022
L’Oréal Haircare Boxes
Spain
Altavia Ibérica managed the production of boxes for L’Oréal Paris new shampoo launch with hyaluronic acid. They produced a box with a cale & products, with the possibility to pull & discover the hair before and after using the shampoo.
18
January 2022
Armani Luxury Box
Spain
Altavia Ibérica made this lovely box for Armani Luminous Silk product with the perimeter made of golden paper, enhancing the look of the box.
19
January 2022
La Roche Posay Glorifier
Spain
Altavia Ibérica produced this colorful Methacrylate Glorifier for La Roche Posay, the support was made with the material and colour that were used in the original product.
20
January 2022
Best of Altavia’s design and digital work
For L’Oréal
21
3 February 2022
Garnier fructis watermelon box
Belgium
Altavia ACT* managed the design and production of Garnier Fructis box in the shape of a watermelon slice.
22
3 February 2022
Ambre Solaire 3D mockups
Greece
Altavia Hellas created and delivered 3D mockups for Ambre Solaire by using 3D printing to create real life dimensional mockups for the new product variants. These mockups will be used to form the spaces in the product display through vacuum process.
23
January 2022
Biotherm video
Spain
Altavia Iberica produced a video for Biotherm’s new product launch.
24
3 February 2022
NYX influencer boxes Serbia
Altavia Serbia managed the creation and production of influencer boxes for NYX.
25
January 2022
POS material for tv series
Greece
Altavia Hellas managed the creation and prepress of POS Material for TV Series sponsored by L’Oréal Paris.
26
3 February 2022
THANK YOU
27
January 2022