Retail trends newsletter
November - December 2021
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December 2021
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.
A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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December 2021
RETAIL & DIGITAL
Carrefour opens hi-tech contactless shop in Paris ❑ French retail giant Carrefour has teamed up
with AiFi, a maker of machine-vision powered checkout tech, to launch a cashierless convenience store called Carrefour Flash in Paris.
❑ As the customer picks up items around the
store, the AiFi system creates a virtual shopping cart. The system utilizes a network of 60 HD cameras and over 2000 sensors built into store shelves to track a shopper’s activity and assign it to their avatar.
❑ Carrefour Flash customers are not required to
download a dedicated application or to enter their payment method. The mini-market promises customers to do their shopping in 10 seconds and pay in 10 seconds.
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December 2021
RETAIL & CSR
Adidas, Allbirds release low-carbon running shoe ❑ Adidas and Allbirds have teamed up to launch a
sustainable performance running shoe. The new low-impact shoes, launching with a limited drop on December 15, are a testament to the power of brand collaboration.
❑ The sustainable shoe features an upper made
with 77 percent recycled polyester and 23 percent Tencel, a material made from wood pulp. They also feature Allbirds’ proprietary technology, SweetFoam—a sugarcane-based midsole, and the outsole is made with 10 percent recycled rubber.
❑ The “Futurecraft.Footprint” shoe is part of an
overall sustainability push from Adidas. As part of its End Plastic Waste initiative and to address its overall carbon footprint, the company has pledged to ditch virgin polyester by 2024.
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December 2021
RETAIL & GAMIFICATION
Nike gets ahead of the Metaverse and creates Nikeland, its own virtual world on Roblox ❑ Nike launched its personal digital world inside
the Roblox on-line online game platform. That is ‘Nikeland’ , an area the place gamers can work together in free sports activities video games and use articles of the agency of their digital model.
❑ Developers have also created a digital
showroom where users can sport their digital outfits with special Nike products for their avatars. The showroom hosts a variety of Nike apparel staples like ACG and Nike Tech Pack
❑ Lastly, Nike is bringing the digital world to life
at Nike’s House of Innovation in New York City via Snapchat. A unique Snapchat lens will allow visitors on the kids’ floor of the Nike HOI to see the space transformed into an augmented reality version of Nikeland.
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December 2021
RETAIL & DIGITAL
Henkel opens its first D2C concept store in Berlin ❑ Henkel opened its first D2C concept store,
the House of Schwarzkopf, in Berlin. The brand created an interactive retail space and hair salon with new digital applications for a unique customer experience.
❑ In addition to a range of professional hair care
products, customers can personalize products and get inspired at various interaction points. Consumers can also experience the innovative Schwarzkopf Professional’s SalonLab Smart Analyzer.
❑ In partnership with RAQN agency, visitors
can virtually explore the House of Schwarzkopf interaction points, register for exclusive House of Schwarzkopf events and access treatment booking for the inhouse hair salon.
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December 2021
RETAIL & COMMERCIAL ANIMATION
Gucci items hidden in Asda stores across the UK ❑ Asda, the British retailer, has revealed it
will be hosting a Gucci treasure hunt to coincide with the hotly anticipated release of Ridley Scott’s House of Gucci.
❑ The retailer is challenging customers to
hunt for vintage pieces at their local store in association with PreLoved, the supermarket's sustainability partner. Thirty items from the Italian fashion house will be up for grabs for as little as £12.
❑ Asda has said that it will be sharing
teasers on social media as to where, exactly, the designer morsels have been hidden and though it’s keeping the specific items under wraps. In this clothes hunting, Asda wants customers to “go wild in the aisles!”
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December 2021
Best of Altavia’s production For L’Oréal
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December 2021
Garnier recyclable & reusable packaging Middle East
Altavia Middle East proposed a packaging made of 400 gsm recycled Kraft paper without lamination and with an open window die cut. The packaging is printed with water-based inks making it completely re-usable.
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December 2021
Kiehl’s recyclable & reusable inside packaging Middle East
Altavia Middle East proposed using recycled shredded paper, made from natural wood based sustainable, biodegradable and ethically sourced paper, that replaced the non-sustainable wood free paper.
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December 2021
La Roche Posay reusable pos Middle East
Altavia Middle East proposed a Fire Retardant MDF, painted with eco-friendly paint and using 3M Adhesive Vinyl for continued vibrant Graphic representation. The stand can be re-used in various locations for long term use in one area.
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December 2021
Vichy boxes Czech Republic
Altavia Ceska managed the production of Vichy boxes.
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December 2021
Elseve influencer boxes Serbia
Altavia Serbia managed the production of influencer boxes for Elseve.
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December 2021
Lancôme instore podium Croatia
Altavia Hrvatska managed the production of Lancôme’s podium.
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December 2021
Lancôme branding Croatia
Altavia Hrvatska managed the branding of an elevator.
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December 2021
La Roche Posay POS Bulgaria
Altavia Bulgaria managed the production of pos for the launch of Vitamin C10 serum.
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December 2021
Lancôme boxes Canada
Altavia Prodity managed the production of boxes for Lancôme.
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December 2021
Multibrand scratching cards Canada
Altavia Prodity managed the production of 100% recyclable scratching cards.
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December 2021
L’Oréal office decorations Ukraine
Altavia Ukraina managed the production and installation of office decorations for L’Oréal.
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December 2021
Garnier influencer boxes Serbia
Altavia Serbia managed the production of influencer boxes for Garnier.
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December 2021
Best of Altavia’s design and digital work
For L’Oréal
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22 December 2021
NYX instore installation Greece
Altavia Hellas managed the creation and production of in-store installation in NYX store for the joint promotion with Netflix show “Money Heist” for a set of limited-edition beauty products.
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December 2021
Black Opium glorifier Spain
Altavia Ibérica managed the creation and production of cardboard glorifier with a special green lighting.
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December 2021
L’Oréal Paris barquettes Russia
Altavia Russia managed the creation and production of barquettes for L’Oréal Paris.
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December 2021
L’Oréal boxes Bulgaria
Altavia Bulgaria designed and produced special boxes for French Balayage.
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December 2021
Biotherm boxes Spain
Altavia Ibérica managed the creation and production of cardboard boxes following ecodesign rules for Biotherm.
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December 2021
La Roche Posay boxes Romania
Altavia Romania managed the creation and production of boxes for La Roche Posay products.
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December 2021
Skinceuticals banners China
Altavia China managed the prepress of website banners for SkinCeuticals brand.
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December 2021
Garnier instore decorations Russia
Altavia Russia managed the creation and production of in-store decorations for Garnier.
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December 2021
THANK YOU
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December 2021