Retail trends newsletter
February 2022
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February 2022
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.
A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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February 2022
Sally Hansen launches nail polish try-on feature using AR
RETAIL & TECH
❑ U.S. beauty brand Sally Hansen has announced
its new virtual trial tool featuring Perfect Corp's AgileHand technology. The new AR app will enable shoppers to virtually try on hundreds of Sally Hansen nail colors using their mobile devices.
❑ All they have to do is to scan their own hand and
begin trying on various colors that will be virtually projected onto their nails. The new technology provides a completely new shopping experience, especially for those looking to buy nail polish online.
❑ The virtual nail polish testing tool is available for
free on Sally Hansen's website, per a press release.
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February 2022
RETAIL & TECH
A robot capable of cleaning and scanning the store’s inventory : the Tennant Inventory Scan ❑ The
Tennant Company, a manufacturer specializing in tech-forward cleaning solutions, has announced the launch of Tennant Inventory Scan, a fully autonomous robotic floor scrubber designed especially for retailers.
❑ However, the Inventory Scan's floor scrubbing
abilities are not the only thing making this innovative tool stand out.
❑ Not only does the device clean store floors, but
it can simultaneously scan on-shelf inventory, making it a unique two-in-one solution for any retailer. In addition, the new robotic cleaner was developed in partnership with Brain Corp, a leading robotics manufacturer.
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February 2022
RETAIL & INNOVATION
The first smart mirror for retailers by MySize ❑ AI-powered
clothing brand MySize has announced the launch of the FirstLook Smart Mirror, a new interactive, touch-screen mirror designed for retailers.
❑ The
FirstLook Smart Mirror features personalized size guidance, avatar fittings, styling recommendations, third-party POS systems, and contactless payment solutions plus create more effective and immersive customer expereinces.
❑ While the mirror was designed to improve the
customer experience, it also provides retailers who are implementing it with valuable customer data via its sophisticated algorithmic technology.
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February 2022
Emperia is preparing luxury fashion brands for the metaverse with Artemis
RETAIL & TECH
❑ Emperia,
the leading virtual reality retail technology developer for the premium fashion and art sectors, announced a new SaaS solution, Artemis, that provides luxury fashion brands with full control over product placement, in their virtual stores.
❑ Brands can update collections and refresh the
space according to seasonal themes, in a matter of 30 minutes, with no technological know-how required.
❑ Emperia
is preparing brands for a strong presence in the metaverse with virtual reality 3D stores that communicate the brand narrative through interactive, immersive virtual experiences.
❑ Emperia's virtual experiences integrate directly
into the brand's existing e-commerce solutions, which allows for direct checkout and inventory management.
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February 2022
Klarna partnership to launch sustainable collections
RETAIL & CSR
❑ Klarna is expanding its sustainability efforts by
offering a shoppable assortment of socially and environmentally friendly apparel.
❑ The global multiservice is releasing its first set of
ongoing shoppable Sustainable Collections in the Klarna app in partnership with Good On You, a global sustainability rating platform for fashion brands.
❑ The collections are designed to bring greater
transparency about sustainable apparel to consumers, helping them to discover and make informed shopping decisions.
❑ By offering consumers these collections, Klarna
aims to bring greater awareness to environmentally and ethically friendly apparel. Moreover, by partnering with Good on You to curate the collections, the initiative is designed to empower consumers to shop mindfully with confidence.
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February 2022
Best of Altavia’s production For L’Oréal
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February 2022
Vichy barquettes Ukraine
Altavia Ukraina managed the production of barquets for Vichy.
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January 2022 2022 February
Lancôme In-store decoration
Kazakhstan
Altavia Turan adapted the design and produced this POS for Lancôme Renergie Triple Serum.
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January 2022 2022 February
Vichy boxes Czech Republic
Altavia Ceska produced boxes with a black satin ribbon for Vichy.
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February 2022
Armani end caps & liners Greece
Altavia Hellas produced Armani end caps and liners for their Armani You campaigns at Sephora.
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February 2022
NYX window displays and in-store decorations Greece
Altavia Hellas produced these window displays and sales stickers for NYX and their February animation for a new concealer serum.
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February 2022
Lancôme window display Greece
Altavia Hellas produced this window decoration for Lancôme’s “La Nuit Trésor” campaign on Attica Deco Areas.
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February 2022
Lancôme In-store installation Greece
Altavia Hellas produced this Lancôme in-store installation for Lancôme’s “La Nuit Trésor” campaign on Attica Deco Areas.
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February 2022
YSL In-store installation Greece
Altavia Hellas produced YSL in-store installation for their Black Opium Illicit Green campaign at Sephora.
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February 2022
La Roche Posay POS displays Poland
Altavia Polska produced La Roche Posay POS displays to highlight their Lipikar and Cicaplast products.
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January 2022 2022 February
L’Oréal office decoration Croatia
L’Oréal Croatia produced decoration elements in L’Oréal’s office in Zagreb, Croatia.
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January 2022 2022 February
Stores window decoration Croatia
Altavia Croatia produced and installed window decoration for stores in Ljubljana, Slovenia.
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January 2022 2022 February
Lancôme and Décleor leaflets France
Altavia Paris produced leaflets composed of 4 pages with a sample and a scratch-off game for Lancôme’s new product launch and other leaflets for Décleor, composed of a paper with plants fragments.
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January 2022 2022 February
Maybelline barquets Serbia
Altavia Serbia created and produced barquets made of cardboard with UV varnish composed of a double bottom to prevent products from bending. Destined to the "hot spot" sales of make-up sites in ABDA, nine versions were made, for each country, in their language.
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January 2022 2022 February
Best of Altavia’s design work
For L’Oréal
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February 2022
L’Oréal Elvive street marketing campaign Spain
Altavia Ibérica Altavia planned and produced a street marketing campaign for the launch of L'Oréal Paris Elvive's new product, on the Plaza del Callao, one of Madrid's most famous square, through collaboration with influencers, street animations and the production of exclusive boxes.
Click here
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February 2022
NYX & ESSIE influencer boxes and bags Serbia
Altavia Serbia created and produced NYX & ESSIE environmentally friendly boxes and bags made of recycled
cardboard in natural color, green satin ribbons, tissue paper green, recycled green leaf paper for influencers in the ADBA region.
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January 2022 2022 February
Multibrands barquets Serbia
Altavia Serbia created and produced barquets with a combination of cardboard, foam and PET for Elseve and Mixa’s monthly promotion of mix products to a chain of 220 Lilly drugstores in Serbia.
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January 2022 2022 February
Maybelline boxes Romania
Altavia Romania managed the creation and production of boxes for Maybelline Mascara.
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February 2022
Kérastase decorative materials
Canada
Altavia Prodity managed the creation, prepress, production and installation of decorative materials for CicaExtrem campaign.
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February 2022
THANK YOU
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February 2022