ACUMEN BUSINESS PAGES
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Edition 10
January 2013
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Legal Life Lessons
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Belinda Mays Organizer - The Atlanta Business Academy for Women
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Editor’s Notes
2013 onderful year of w is th to e m Welco d! stined to succee de e ar u yo re whe
ACUMEN BUSINESS PAGES Acumen Business Pages is a free monthly print and online digital e mag published by MyFaithTVNetwork International .Inc., ACUMEN—Christian Business & Trade Magazine –ACUMEN BUSINESS PAGES is an online digital and also print publication published quarterly by MyFaithTVNetwork International .Inc.,
HAPPY NEW YEAR!
a Evang Bibi Fashin
Welcome, to this year of exceeding destiny! I am so excited about stepping into the new year. January is my favorite month. It marks the beginning of everything. The new year ,new resolutions, new
Adverts and Comments made by the contributors are not necessarily the views of MyFaithTV Network. International Inc. or it’s personnel.
dreams, new plans etc. For me my birth month is
Letters & testimonies from readers are welcome. Requests for permission to reprint any portion should be directed to myfaithtvn@yahoo.com
January is the time to go back to the drawing table on your business and
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academy for women.
Edition 10 January 2013 Copyright 2013 All rights reserved. MyFaithTVNetwork International .Inc
We also have our different columnists who have sent in very informative articles
CEO/Finance Director Olu Fashina ( Deacon)
MD/Operations Director Abiola Fashina( Evangelist) Editor-in-chief
Graphic Designers Abiola Fashina (Evangelist) Bijoubel Young Tosin Fashina
Public Relations Dr Stanley Jean
Felicia Olatunji
January and birthday is 13th so this new year 2013 I will be having two 13s on my birthdate. strategize on how to move it to the next level In the new year. Our cover picture is Ms Belinda Mays—the Organizer of the Atlanta Business
for your personal & business enhancement. We hope you enjoy them. This year we are committed once again to INFORM,EDUCATE & EQUIP you to take your business to the next level. In line with our commitment to help you market your business /ministry as best as you can we are expanding our services to the production of business videos that you can email to prospective clients, embed in your website and on your different social networking and blog sites.
Sales/Marketing
Before the end of the first quarter of this year we have plans in the pipeline of
Pedro Diaz Yessica Jean Margie Randal Sarah Simmons Vivian Bell Timi Adepoju
partnering with major stores to distribute your business videos on the tv screens
Business Pages Columnists:
keep reading ACUMEN BUSINESS PAGES and advertising with us to be part of
Abiola Fashina — Evangelist Adolfo Molina Dr. Amos Johnson Dr. Dali Josipovic Darshaun Kendrick Nina Otuka-Ijere Oma Edoja Tarra Jackson Publisher: MYFAITHTVNETWORK. INT’L INC P.O Box 492414 Lawrenceville GA 30049 T: 678-667-1550 myfaithtvn@yahoo.com www.myfaiththtvnetwork.com
at the checkout counters for maximum visibility for your business. You need to this our new move to continue to promote excellence in business and ministry. The Quarterly print magazine for Winter 2012-2013 is out. The renown music minister Byron Cage is our cover story for the edition. It is indeed loaded with very interesting interviews and Content. Grab your own copy now! This new year do take time to ask God first which direction he would want you to go. Remember it is he that gives you the power to get wealth. So it is not of you that plans but of God that shows mercy on your plans. Have a wonderful new year .Remain Blessed
Evang.Bibi Fashina
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KENDRICK LEGAL LIFE LESSONS
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Acumen Business Pages
BACK PAGE Edition 10
January 2013
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Have you purchased your own copy of these editions of
Acumen Magazine? INTERVIEWS & INFORMATION to Educate, Inform & Equip the saints in business And their ministers who pray & counsel them ADVERTISEMENTS Of business resources & events to promote the businesses of the saints and the ministries & churches who organize weekly, monthly & yearly services and programs. Purchase your own copy of every edition today ! To advertise / subscribe Visit our website for more information.
Our Name WHAT DOES THE WORD ACUMEN MEAN? ACUMEN ; (ˈækjʊˌmɛn, əˈkjuːmən) The word is a Latin word from the 1530s which means "a point, sting," hence "sharpness, shrewdness," from acuere "to sharpen" . ACUMEN is the ability to judge well; keen discernment; insight ACUMEN means quickness, accuracy, and keenness of judgment or insight. BUSINESS ACUMEN is keenness and quickness in understanding and dealing with a business situation in a manner that is likely to lead to a good outcome. [1] The term "business acumen" can be broken down literally as a composite of its two component words: Business literacy is defined in SHRM's Business Literacy Glossary as "the knowledge and understanding of the financial, accounting, marketing and operational functions of an organization” [2] The Oxford English Dictionary defines acumen as "the ability to make good judgments and quick decisions". [3] Given these textbook definitions, a strictly literal definition would be "keenness and quickness in understanding and dealing with a business situation” http://en.wikipedia.org/ wiki/Business_acumen
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6 www.acumenbusinessmag.com Acumen Business Pages Edition 7 October 2012
MEET
Belinda Mays is a Success Strategist, Small Business Passionista, and a Life Long GOAL Digger. Note that’s G-O-A-L. She is a summa cum laude graduate from the school of Hard Knocks and has over 15 years of business experience in the area of Small Business Development, Corporate Training and Facilitation. Over the years she has provided exceptional service to companies and organizations such as Georgia Perimeter College, Bellsouth, NC Institute of Minority Economic Development, Fulton County Schools, DeKalb County Government, Emory Healthcare, & Kumon Learning Centers just to name a few.
BELINDA MAYS
Belinda’s life has had its share of ups and down, but her quick wit along with a never give up attitude is what helps her keep it all together when things get a little rocky. It was during one of those rocky moments that inspired Belinda to start her company, The Success Project in 2011; a boutique business coaching and consulting firm. By equipping her clients with the necessary guidance, tools, resources, and accountability they are quickly able to become more productive and profitable and ultimately get more clients to give them more money.
She supports causes that promote the empowerment of women and those that seek to eradicate homelessness.
Belinda Mays Success Strategist Small Business Passionista Life Long GOAL Digger
"Specializing in Business Systemization & Training"
Tel: (404) 829-4865|
www.belindamays.com My profiles:
https://www.facebook.com/thesuccessproject.belindamays http://www.linkedin.com/in/belindamays1 https://twitter.com/icanmotivateyou
She is also the organizer of the meet up group The Atlanta Business Academy for Women which is 500 members strong and growing. Her dedication to providing aspiring and existing women in business with the tangible and relevant information they need to turn their passions into profits is what Belinda was created to do. She offers numerous opportunities each month for women in business to connect, learn, and grow their networks through engaging and informative workshops and networking events. Her life and business philosophy is quite simple "Go Hard or Go Home." Belinda believes whole heartedly that the world makes room for the determined doer and the person who knows where they are going. This simplistic philosophy sets the stage for anyone who desires to tap into their infinite potential and experience Belinda’s commitment as their partner in success. She is also an active philanthropist and believes that giving back and having an attitude of gratitude is the real secret to success.
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FEATURED BOOK BELINDA MAYS FREE E-BOOK OFFER
Oops almost forget…. To show my appreciation and commitment to helping you boost your business’ bottom line, I will be sending you a FREE copy of my latest E-book..a $19.95 Value….You will also receive a discount code to save a whooping $50 off of….(sorry, details about this exclusive offer is only available to my newsletter subscribers, so opt in today and watch your sales skyrocket). This E-Book will REVEAL the SECRETS to:
Stop struggling in your business and start getting the tools and resources you need to skyrocket your sales. Get plugged in and start receiving my free weekly business boosting tips. The ―Mind Your Own Business” newsletter is jammed packed with free start up and marketing strategies, as well as other time saving business tips and advice that is guaranteed to help you get more clients to give you more cash. Get plugged in today by simply going to my website link at the end of this article and completing the form below… and I’ll see you next week.
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A: Now more than ever, we all need to consider starting our own businesses. What advice can you give to someone looking to become an entrepreneur?
INTERVIEW WITH
Belinda: First and foremost, before getting a license, before hanging an "open for business" sign, you should take in ventory of your current skills and knowledge. Ask yourself what things am I good at? What areas of knowledge am I lacking? Can I start with just the tools and resources I have or will I need to take some type of additional classes? How much money is it going to take to get this business off the ground, etc?
Belinda MAYS
Belinda: Great question.. Depending on their individual needs, I will come on board in one capacity or another and sometimes I work in somewhat of a hybrid state, which is a combination of the two. For example, if you hire me as your business coach, I will focus on the “big picture� and provide the necesThese types of questions when ansary support and accountability swered honestly can save you a lot needed in order to help you create of time and money and help you the kind of business you desire. I create a blueprint for your busi don’t make decisions for you, I ennesses success. So proper planning courage, motivate, support, and is key. empathize with you while helping YOU to discover the right solutions A: Great advice. With money bethat will work best for you and your ing so tight for a lot of people business. On the flip side, as a conright now, what types of busisultant, I come to the partnership nesses do you recommend that as an expert; whether it is in small people start business marketing, business startup, web design, or strategic planBelinda: In my opinion, starting a service oriented business is one of the ning. I will teach you the skills fastest and easiest businesses to get needed in order to help your busioff the ground. if you have a skill or ness grow and reach your desired can teach someone how to do some- financial goals. thing, all you really need to get startA: That makes it much clearer. As ed is the appropriate licenses of the organizer of The Atlanta course and a a will to get out there Business Academy for Women," and promote yourself. what kind of training do you offer? A: So, you are a business coach/consultant right? What exactly do you do for your clients?
plug in and get the education they need to grow their businesses. We offer classes via teleconference, webinar, and in person. Some workshop topics are more suited for those who are just starting out while the more intense subjects are designed for those who have been in business for a little while and need a little boost to turn things around. We teach things such as business planning basics, marketing, pricing, outsourcing, blogging, social media, sales conversations, and so much more. We are expanding our reach and have partnered with venues in Lawrenceville, Johns Creek, and the downtown Atlanta area in order to make this information available to as many aspiring women entrepreneurs as possible. A: Where can our readers learn more about you and all of the great things you are doing to help women in business succeed? Belinda: The best thing to do is to visit me online at http:// belindamays.com. There, you can leave me a voice mail, send me an email, view the training schedule, sign up for my weekly newsletter, and more. A: Thank you so much Belinda for stopping by. Belinda: It was my pleasure, thank you for having me.
Belinda: Each month, we offer numerous opportunities for women to
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Parents can give their children a financial head start by starting a permanent life insurance policy for them. Grandparents can create a valuable legacy for their grandchildren using a life insurance policy. Attach a letter to the policy telling them of your hopes for the future.
DALI JOSIPOVIC Dali is into providing financial services .Dali’s passion is in helping and Educating Individuals, Families and Business owners who are often over looked by other companies in the financial services industry.
Life insurance purchased at an early age can provide protection for the child’s family, regardless of what happens later. A life insurance policy’s cash value can be used to help finance a college education and does not impact financial aid.* `
A life insurance policy’s cash value can be used to help a child buy his or her first home or start a business.* The cash value accumulation can be used to supplement retirement income.* The purchase of a life insurance policy can be the beginning of the child’s financial education. Parents can provide a foundation for protecting the child’s future family by purchasing a policy covering the child.
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Parents can create a legacy for future generations through a child’s life insurance policy. In the event of a child’s untimely death, the death benefit can provide the parents with needed cash to pay medical bills or repay school loans.
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3. Cruciferous vegetables: The family of Cruciferous vegetables includes cabbage, cauliflower, broccoli, kale, turnip, Brussels sprouts, radish and watercress. Cruciferous vegetables assist the body in its fight against toxins and cancer. You should try to consume at least 115g/40z(of any one or a combination) of these vegetables on a daily basis. If possible, eat them row or very lightly cooked so that the important enzymes remain intact.
4. Whole meal pasta and rice:
Top 10 Anti-Aging Foods
Complex carbohydrates provide a consistent supply of energy throughout the day and should make up the bulk of your diet.
The general guidelines for the anti-aging diet are: keep your calorie consumption and saturated fat intake down; eat plenty of wholegrain, oily fish and fresh fruit and vegetables; and cut down on salt and sugar. In addition to these general guidelines, there are specific foods that have a roll in antiaging and that you should regularly include in your diet.
Whole meal pasta is an excellent complex carbohydrate. It is high in fiber and contains twice the amount of iron as normal pasta. Brown rice is another recommended complex carbohydrate, which is high in fiber and B vitamins.
1. Avocado: This fruit, which is usually eaten as a vegetable, is a good source of healthy monounsaturated fat that may help to reduce level of a bad type of cholesterol in body. Avocado is a good source of vitamin E and can help to maintain healthy skin and prevent skin aging (vitamin E may also help alleviate menopausal hot flushes). It is rich in potassium which helps prevent fluid retention and high blood pressure.
2. Ginger: This spicy root can boost the digestive and circulatory systems, which can be useful for older people. Ginger may also help to alleviate rheumatic aches and pains.
5. Soya: Menopausal women might find that soya helps to maintain estrogen levels. Soya may alleviate menopausal hot flush and protect against Alzheimer's disease, osteoporosis and heart disease. Look out for fermented soya products, which are more easily digested, therefore more nutritional, and do not generally cause food intolerances. You may want to check that soya products have not been genetically modified. Soya should not be confused with soya sauce, which is full of salt and should be used sparingly, if at all.
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TOP 10 ANTI-AGING FOODS black grapes contain phytochemicals known as flavonoidspowerful antioxidants which help to protect the body against damage caused by free radicals and aging.
6. Garlic: Eating a clove of garlic a day (row or cooked) helps to protect the body against cancer and heart disease.
9. Water: Drink at least 8 glasses of water every day in order to remain healthy.
The cardio protective effects of garlic are well recorded.
Water helps us to get rid of the toxins and unwanted waste materials from your body.
One 1994 study in Iowa, USA, of 41,837 women between the age of 55 and 69 suggested that women who ate a clove of garlic at least once a week were 50 percent less likely to develop colon cancer.
Don't rely on thirst; this sensation diminishes with age. Drink often and choose from nutritious liquids, including 100% fruit and vegetable juices, skim or low fat milk, broths, sparkling water, and teas.
Another study at Tasgore Medical college in India suggested that garlic reduced cholesterol levels and assisted blood thinning more effectively than aspirin, thus helping to reduce the risk of heart disease.
You can also get fluids from foods, especially those that are liquid at room temperature.
7. Nuts: Most varieties of nuts are good sources of minerals, particularly walnuts and brazi nuts.
Try gelatin, frozen yogurt, soups, watermelon, pickles, oranges, lettuce, tomatoes, etc.
Walnuts, although high in calories, are rich in potassium, magnesium, iron, zinc, copper and selenium.
Both the flesh and seeds of the watermelon are nutritious so try blending them together in a food processor and drinking as a juice.
10. Watermelon:
Adding nuts to your diet (sprinkle them on salads and desserts) can enhance the functioning of your digestive and immune systems, improve your skin help control prevent cancer. Nuts may also help control cholesterol levels. Never eat rancid nuts, however, as they have been linked to a high incidence of free radicals.
8. Berries: All black and blue berries such as blackberries, blueberries, blackcurrants and
The flesh contain vitamin A, B and C ; the seeds contain selenium, essential fats, zinc and vitamin E, all of which help against free radical damage and aging.
Source: womenfitness.net
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7 TIPS TO FINANCIAL FREEDOM Most of us want Financial Freedom to be free from debt and to have the financial ability to be free to do whatever or go wherever we want. Here are 7 quick Tips to Financial Freedom.
1. Set a SMART Goal. Your first goal doesn't have to be big. Your goal should be Small, Meaningful, Accomplishable, Reasonable & Timed that will put you in a better financial position than you are right now. Making your goal too big or too difficult may make you feel defeated if you don't or cannot reach it. For example, start by trying to save $500 in 6 months. Once you reach your goal, work towards the next one.
2. Control Spending. Overspending is the assassin of savings and keeps us in financial bondage. Controlling our spending through a spending plan or budget will help us make better purchasing decisions. Also do small things to avoid miscellaneous spending that takes a big chunk of our budget. For example, avoid getting that $5 cup of coffee every morning; bring your lunch to work instead of eating out every day; look for season sales where you can get 50-75% discounts for clothes or technology; and cook dinner instead of eating out every night. You will see that you will save a heap of change over time.
3. Save with Passion. Passion is the key to success for everything, including savings. Passion about savings will be the catalyst for real substantial and sustainable progress. Saving towards your passion of getting your first home or getting a new car will make it less likely for you to want to tap into your savings. Saving without a Purpose & Passion will leave your savings account and saving plan vulnerable to spending temptation. By building and laying your financial foundation now & delaying short term instant purchase gratification, this will allow you to enjoy long term financial freedom.
4. Avoid Expensive Mistakes. It's that one big financial mistake that can sabotage a financial future. We all have or will make at least one big financial blunder that turns into an expensive lesson. Try to avoid expensive financial mistakes by staying focused on your Goals, Purpose & Passion for savings.
5. Invest Intentionally. Start investing by opening a 401k with your employer if they offer it. If they don't offer a 401k, open an IRA (Investment Retirement Account). Start by making small contributions each pay period. Most companies will match your contribution. The younger you start, the bigger your nest egg for your retirement. For bigger investments, consult with an investment advisor or wealth manager. Think Compound Interest!!!
6. Timing is Everything. Bad timing in finances can be devastating. Moving ahead too quickly making a purchase of a big ticket item before you can really afford it can be detrimental. Timing is crucial with purchasing and investing. For example, when purchasing a vehicle, go shopping in October close to the end of the month. This is when most dealerships are trying to get rid of their current year inventory to make room for next year's inventory coming in November. Think Sales!
7. Multiple Streams of Income. Identify at least 3 or more ways that you can create revenue. Work on each one by establishing a plan of action, seek assistance, and execute. Then work on the next one. Streams of income could include Employment income, investments, home-based business, etc. This is powerful because if one of your streams of income is stopped or reduced, you will have the others to fall back on.
Helpful Hint: Be creative!!! Remember all great new businesses or ventures start with one small creative idea. Steve Jobs, the founder of Apple Computer started his business by selling his car for supplies and building his first computers in his parent's garage.
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Amos Johnson Jr, PhD has a passion for helping
Don’t get mad if people don’t see the value in buying your products or services
Christians develop God-
inspired businesses because he strongly believes that financial prosperity comes through faith In God & Business.
The longer I am in business, the more I realize how simple business is. We make business more complex than it needs to be.
His ministry is a Christian Entrepreneurship Ministry to help you develop your God-inspired business from a Biblical viewpoint.
1.
You create a product or service that people want to buy,
To fulfill the mission of this Christian Entrepreneurship Ministry
2.
tell them you have what they want,
3.
and then sell them what they want.
He created his website www.amosjohnsonjr.com as a free resource (articles, videos, and podcasts) for you to learn how to start and grow your business from a Biblical viewpoint.
And really that’s it. If your business is not working, then either you are selling something people don’t want or you have not found the people who want what you are selling. Here is the deathblow of success ... You lock yourself in a closet and dream up this great product or service that "YOU" want.
He offers free phone-advisement sessions to personally assist you with your specific business God has called you to do. He conducts free and low cost workshops to teach biblical business principles. So visit his website and get the information you need to develop the business God has called you to do.
And really that is actually selfish. You need to create something that "Your Customers" want. Business is about serving other people's needs and wants, not yours.
And if you need to talk, just schedule an appointment with him.
So don’t get mad ... If people don’t see the value in buying your products or services. It is your responsibility to find out what they want, and convince them you have what they want. It’s not their responsibility to buy, just because you are selling.
Contact Information:
Get the focus off of you, and put your focus on your customers and you will be successful.
Give them what they WANT! www.acumenbusinessmag.com
http://www.amosjohnsonjr.com http://www.facebook.com/amosyjohnson http://www.youtube.com/user/AmosJohnsonJr https://twitter.com/amosjohnsonjr https://plus.google.com/108272448642957012145/posts The #1 resource for you to learn how to start and grow a business from a Biblical viewpoint
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INTRODUCES
BUSINESS VIDEO ADVERTS AT BUDGET PRICES!
Intro Offer: $99 instead of $199 People watch short videos:
Video Adverts grab attention USE A BUSINESS VIDEO ADVERT to invite prospective clients to utilize your services or buy your goods. Prospective clients Meet YOU! Use a business video advert to Get Your prospects view you and listen to you talk ABOUT YOUR BUSINESS! Who else will be the best person to talk about your goods and services with as much passion like YOU? Use your company Images & Captions You can use your company’s logo ,images of your own products or services in the video for your business video adverts to get more clients to patronize you. Ideal for business, product launches, events, clubs, charities & eBay listings. CONTACT US TODAY To take your business to the next level and help you video, edit and upload your business video adverts.
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Place your business video in * Your website * Your Blog * Your Facebook Page * Your YouTube Channel * Your social media sites * Email Marketing sites WANT TO DISTRIBUTE YOUR BUSINESS VIDEOS VIA OUR ATL/GA STORES/RESTAURANTS BUSINESS VIDEO DISTRIBUTION SYSTEM ? CALL US FOR MORE INFORMATION & ASK FOR OUR LOW RATES STARTING @ $5/MONTH FREE VIDEO RECORDING* ON SAT JAN 19TH 2013 FROM: 10.00AM –12PM
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Come visit us at our open house at our offices, Network with other business entrepreneurs & get a FREE business video advert recording. Send an email with your business information to myfaithtvn@yahoo.com to reserve a space. ( First 10 Businesses only qualify)* 150 STANLEY COURT SUITE A LAWRENCVILLE GA 30046
Legal Life Lessons Business Strategy VS Business Tactics Know the difference So…I have a M.B.A. from Kennesaw State University (go owls!) and one of the most commonly misunderstood terms, I think, by entrepreneurs is “strategy” and “tactics”. So let me break it down for you and assign you some homework this NEW YEAR!
The Lesson “Strategy” is the long term planning and execution for a business goal. “Tactics” are short term objectives for a business goal. For example, my Firm’s “strategy” for becoming the premier business law firm in Georgia is to become known among those heavily involved in the business community as a leader in business legal services. However, our everyday tactics are to meet and connect with business partners for coffee once a week, host networking events once a quarter, and provide helpful information to our clients, partners and leaders on a weekly basis. Think of it as saying ―I want McDonald’s for breakfast.‖ Your overall goal may be to get McDonald’s breakfast without paying for it. Your strategy to do this would be to have your spouse go with you and pay. However, your tactics would be to tell your spouse how much it would mean for them to go with you, prepare their clothes the night before and set the alarm and mysteriously forget to bring your purse. (It’s amazing how creative my mind works) The reasons that it is SO important for businesses to know the difference between these terms is in the decision making process. Each day, as entrepreneurs, we make HUNDREDS of choices that affect our businesses–a lot of these choices decide tactics we will use to affect our overall goal. However, if we are making choices that don’t fall in line with our overall long-term strategy, our goals can become harder to achieve.
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Legal Life Lessons The Legal Life Lesson For example, I had a client whose overall goal was to pay off the debt of a building. The strategy to do this was to cut costs, mostly costs from legal claims from employees or those on the property (By the way—do you have premises liability insurance?). When the client obtained a new employee, instead of having me review the employee contract, the client drafted their own. Additionally, when the new policy came in from the insurance company, instead of having me review it, they entered into this agreement with the insurance company with terms that were less than ideal and didn’t offer enough coverage. Short term tactics (daily decision making) like were OUT OF LINE with their strategy for cutting costs from legal claims. As you can imagine, that story didn’t end well six (6) months from that time. What can I say? I’m just a business attorney with an M.B.A.
“Call to Action” Today, I invite each of you to do:
1. Make a list of goals.
2. Make a list of strategies (ways to obtain) those goals .
3. Make a list of things to do short term (daily, weekly, monthly) that align with your strategy to achieve those goals You’re WELL on your way towards success! Good luck & Have a Happy New Year!
Why Kendrick Law Practice?We SAVE you money by: Providing access to comprehensive legal AND business advice and consulting, creating value for your company’s investment in us. Mission: To provide Georgia business owners with PASSION FOR and ACCESS TO CUSTOMIZED and personal business AND legal services, including document drafting, document reviewing and negotiating services.
Attorney Dar’shun Kendrick,
KLP offers comprehensive business and legal advice to small business owners in Georgia with the mission of keeping them "IN business and OUT of Court". General Information: KLP is authorized to practice law ONLY in the STATE OF GEORGIA. If you or your businesses do not reside in the state of Georgia, you are NOT ENTITLED to rely on KLP's "Business Legal Tips" insofar as they retain to "legal" not "business tips". KLP focuses on the following three main areas of business law: document drafting, document reviewing and negotiating services) The “Legal Life Lessons” Series was started by Attorney Kendrick in 2012 as a way to showcase real life legal situations that either she has experienced or those within her networks have experienced. The goal is to move away from boring, white paper style discussions about the law and focus on creating comfortable conversations about real experiences in the life of Georgia business owners.** Mission Statement: To provide Georgia small businesses PASSION for and ACCESS to HIGHLY CUSTOMIZED and PERSONAL business advice AND legal counseling, including document drafting, document reviewing and negotiating services. DISCLAIMER: Kendrick Law Practice and its attorneys are ONLY authorized to practice law in Georgia and NO OTHER territory, state or country and therefore any and all legal advice is only applicable for businesses and individuals that reside and/or located in the State of Georgia. Additionally, please be advised that this communication does not create an attorney-client relationship unless there is a signed or electronically filed retainer agreement on file with the Firm. Keep in Touch with Kendrick Law Practice: (1) Monthly Enewsletter- Visit http://www.kendricklaw.net (2) Facebook- http://www.facebook.com/kendricklawpractice (3)Twitter- http://www.twitter.com/kendricklaw (4) LinkedIn- http://www.linkedin.com/in/darshunkendrick (5) Blog Discussions- http://www.kendricklaw.wordpress.com (6) Blogtalkradio- http://www.blogtalkradio.com/ kendricklawpractice (7) Youtube Channel- http://www.youtube.com/user/ KendrickLawPractice1 (8) Google Plus- http://gplus.to/KendrickLawPractice
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Coca Cola knows full well the power of the Feel Good Factor. When your brand makes people feel good, they spend their money with you! The better they feel, the more they spend, and keep coming back because they love that funky feeling! Not necessarily because your product is the best or most affordable but because you make them feel good. Or better. Or best! And that is basically what everyone really looks for and buys, a good, better or best feeling! So, how can you up the Feel Good Factor in your business for 2013? 10 Ways to Get and Keep Clients by Making Them Feel Good!
1. Exceed your clients' expectations. Don't just do what you say; do more. Delight them!
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Ways to Get and Keep Clients;
Aesthetics! Aim to please your clients by the way things look in your business e.g. the visual presentation of all your communications, your appearance and that of everyone representing you, your packaging, your office space and venues. Some patterns and colors are pleasant to look at while others are aggravating. Aim to always look and sound professional as this will go a long way to engender trust.
Note: Free email addresses such as @hotmail.com. @gmail.com or @yahoo.com or free blogs such as blogspot.com look very amateur and unprofessional. You run the risk of putting people off with this kind of branding, undermining all your hard work and marketing efforts. I know people who will never hire such businesses and I avoid them myself.
with aesthetics, what pleasant sounds, smells, tastes and feelings can you add to the mix? Pay more attention to the background music in your media and at your events; be meticulous about hygiene at your work spaces and venues plus personal hygiene so that you either have no smell or you smell great! Go easy on the perfume and room fresheners though! Flowers could look and smell great but remember that some people are allergic to them. The same goes for perfumes and air fresheners. If you serve food and drink at events, aim to please! Could your marketing materials have a pleasant textured feel or smell? Have you noticed how adverts often feature music from the past? The advertisers know that, for many of us, yesteryears music holds a special nostalgia, taking us back to good times and pleasant memories. And when we feel good, we spend more!
2. Provide peace of mind (e.g. with guarantees, testimonials, recommendations, tasters and demonstrations, FAQs, clear instructions and guidelines, easily-accessible support, continuity services so that the clients' on-going needs are served without the inconvenience of having to keep looking for them;. Connect clients to your trusted and preferred partners who provide other services they need, but which you do not offer (saves them from searching, introducing them to someone you trust)
4. Please the other senses too! Apart from pleasing the eyes
5.Show client appreciation.
Rather, get a paid-for email address, blog and website which can actually cost very little and is really a wise investment.
Send thank you notes when they buy from you or pass on a referral. Hold client appreciation events. Look like you appreciate them when you meet in person! Show enthusiasm as you serve them.
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Ways to Get & Keep Clients
By Making Them Feel Good!
6. Provide excellent support. Anticipate client needs and meet them before they ask. Be easily accessible. Survey your clients and target market often so that you know what they want and are able to provide it. Give them what they want, not what you think they want, which is often different.
7.Provide Feel-Good experiences! These could be competitions, open days, fun activities, presentations, surprises in the mail, themed events, venues or activities or even a Welcome on Board/ Thank you phone call from a member of your team. These experiences could be targeted at your customer or at someone/ something dear to them. For example, if your clients are parents, your feel-good event could be family oriented. Or if your clients are animal owners, you could do something to make their animals happy!
8.Do what YOU love! Make sure you are in a business or offering a product or service that you genuinely love! Your enthusiasm will show, rub off and brighten up your client experiences! And when you feel good about what you do, your clients and prospects are more likely to as well.
9.Provide exclusivity. Have an exclusive club, membership forum or benefit for your VIP customers. Some people will up-grade to premium products and services just because they feel good about the exclusivity! .10. Celebrate with them! Send clients and prospects birthday, anniversary and congratulatory cards. Give them a call or send an email when they cross a milestone. Attend their weddings, children’s graduations or their Christmas dinners. Show that their happiness is important to you! In the same manner, share their trying times too. Send get-well-soon cards in times of illness or success cards before an exam. This could also be as simple as a quick tweet, Facebook "like" or a LinkedIn message. www.acumenbusinessmag.com
11. Bonus point: SMILE! Smile when dealing with people in person, on the phone and internet (e.g. in webinars and videos) and even smile as you write your articles, emails and other communications! Smile at networking events, on stage as you present and smile at both the people you know and at strangers! A smile can put people at ease and is often contagious. People can feel you smiling when they read your "smiley communications" and listen to you virtually. I know from personal experience that a smile and a sunny disposition can open doors and "close" sales! My clients often comment about the warmth in my communications and how it influenced them to buy from me. Now, go through your operations and think of ways to make your prospects, clients, past clients and referral partners feel good! Include these in your operations manual and company policy. Educate your team and representatives about your Feel Good Policy and train them to deliver it. Then write in to share your ideas, what has worked for you and any great client experiences you have had with other businesses. All the best! Now, smile! Copyright (c) 2012 Oma Edoja All rights reserved worldwide.
Oma Edoja is an author, speaker and Women's Business Growth Mentor who is passionate about empowering women! She is the UK's go-to-gal for ambitious women entrepreneurs who want to get more clients, make more money and make a bigger impact through their work. Oma is the author of "The Essential Get Clients Guide: 14 Reasons Women Business Owners Struggle to Get Clients and How to Avoid Them." She invites you to download your FREE copy a
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Acumen Business Pages
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MEET Voncile Belcher
Voncile BELCHER was born in Ozark, Alabama. Coming from a strong religious family, she enjoyed singing and her father
a noted minister and her mother a well-respected missionary, with deep gospel root encouraged her will to sing . Her love for singing gospel music has awarded her many opportunities to minister thru music, which will remain with her always. Her opportunities have enabled her to perform with small, medium, and large ensembles, which have included professional choirs. Many of these performances have provided the honor of being the lead soloist. In 1968, she and her family relocated to Rochester, New York. There she became affiliated with the City of Rochester Mass Choir, which was an occasion to perform on the professional level. In 1974, she and her family returned to their roots in Ozark, Alabama. Upon her return she was then associated with the Gospel Music Workshop of America – Alabama Chapter. This association would prove to be the catalyst to her first recording venture. The recording venture was with Harris Temple Church of God in Christ, under the direction of Keith Ellison, to whom much credit is given. Recording “Do You Know Who Jesus Is” became a blessing and inspiration to many. In 1985, she moved to Atlanta, Georgia. There she transferred her GMWA membership to the Atlanta Chapter. She was welcomed with open arms as well as the Georgia Mass Choir. Her versatility won her acclaim as she portrayed the “Old Lady” on the track “Look Where He Brought Me From”. This track was on the GMC album entitled “We’ve Got the Victory”. “Look Where He Brought Me From”, became a hit on the gospel charts. This success enabled her to expand her ministry to include booking performances outside of her local area, across many state lines, and entertaining audiences at each venue along the way. With this accomplishment, she embarked on a solo career. This leap of faith lead to the release of her first album entitled “Be Strong”. This compilation blessed the hearts of many. After the success of this album, she engulfed herself into her second recording project. “What a Time” presented her the chance to expand even further into the area of writing, arranging, and co-producing. Once more God has smiled on her and granted the opportunity to record her third project. This project titled Kourageous was released summer 2010. It blessed the hearts of many people. Her latest album titled “ The Power “ was released at the end of 2012 and is now on sale . This is only the beginning for such a phenomenal talent. She also lends her vocal skills to the Atlanta Symphony Orchestra and performed at the Battle of the Bands. It is her desire to continue to minister the Word through song so that all may be HEALED, DELIVERED, and SET FREE. CONTACT INFORMATION: Mail: P.O. Box 921572 Norcross, GA 30010 Facebook: https://www.facebook.com/voncile.belcher For Booking: Call 678-994-1663
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YOU ARE INVITED TO WORSHIP AT ANY OF THESE FINE CHURCHES Pastor Chuzzy Udenwa Glory House World Church 4887C Lawrenceville Highway ,Tucker GA 30084 Phone: (770) 909 5000 Email: info@glorytoglorychurch.org Website: www.glorytoglorychurch.org
Pastor Joe Takon RCCG City of David 5875 Peachtree Industrial Boulevard Suite A Norcross GA 30092 Phone: (770) 840-8500 E mail: info@rccggc.org Website: www.cityofdavidatlanta.org
Apostle Solomon Shadow of the Almighty Church
SERVICE TIMES Sun: 11.00 am Worship Service Wed: 7.00 pm Bible study 1st Fri : 7.00 pm Liberty Night
SERVICE TIMES Sun: 11.00 am Worship Service Wed: 7.00 pm Bible study Fri : 7.00 pm Prayer Meeting
SERVICE TIMES Sun: 7.00 pm Worship Service
Lion Of Judah Event Center- 6202 memorial Drive Stone Mountain GA 30083 Phone: (678) 777-4558 Website: www.theshadowofthealmighty.org
Prophetess Apostle Doris Johnson Revival International Ministries 2449 Lawrenceville Highway Lawrenceville, GA 30044 Phone: (W(770) 837-7991 or (678) 559-2174 Website: www.revivalinternational ministries.com
Pastor Arnold Ogunmoyero Christ Apostolic Church– His Fragrance Assembly 3326 Memorial drive, Decatur GA 30032 Phone: (678) 334-4675 Email: arnoldyinkus@yahoo.com Website: http://www.cachfa.org
Pastors Adam & Belinda McNatt The 47 Spot 5271 Lawrenceville highway, Lilburn GA 30047 Phone: (678) 380-0197 E mail: adamandbelinda@gmail.com Website: www.adamandbelinda.com
SERVICE TIMES Sun: 11.00 am Worship Service Wed: 7.00 pm Bible study Fri : 7.00 pm Prayer Meeting
SERVICE TIMES Sun: 11.00 am Worship Service Wed: 7.00 pm Bible study
Fri : 10 pm Prayer Meeting
SERVICE TIMES 1st Fri of every month :
8.00—10.00 pm Hip Hop Service
Pastor Ebenezer Ikenebomeh
SERVICE TIMES
Gospel faith Mision International Church
Sun: 11.00 am Worship Service Wed: 7.00 pm Bible study Fri : 7.00 pm Prayer Meeting
213 Arrowhead Boulevard Suites B&C ,Jonesboro, GA 30236 Tel: 770-472-4207 Email: pastor@gofamintgeorgia.org Website: www.gofamintgeorgia.org
Pastor John Lee Garret Shepherd Missionary Baptist Church 6026 Pomerania Court Stone Mountain, GA. 30087 Tel: 770-383-2216 Email: shepherdmbc@yahoo.com Website: www.shepherdmbc1.org
SERVICE TIMES Sun: 10.30 am Worship Service Tues: 7.30 pm Bible study Thurs : 7.00 pm Bible study
Contact us to include your church here to invite people to worship at your own church.