N 3 2017 giugno luglio preview ENG

Anno X n° 3 - GIUGNO / LUGLIO 2017 - Rivista Bimestrale - Autoriz. del Tribunale di Roma del 17.04.2008 - n° 159/2008

SUMMER ICONS

MAKEUP

PRIMARY COLORS Binary Code Artoholic

FASHION

Post Romantic Lady

SHOOTING

unreleased Florence

TRAVEL

Living Adamis Live the detail livingadamis.com

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Put close together the pages and discover the shape of the idea of Beauty

opportunity FOR work lovers

loveforwork.us

New York: 32 E 57th street - 18th Floor - New York, NY 10022 L.A.: 1011 West Olive Avenue, Unit A - Burbank, CA 91506 Miami: 66 W Flagler Street, Suite 1002 - Miami, FL 33130

The name of the agency is a declaration of our philosophy: love for work.

We strive to give everyone the chance to realize their goals by matching them to the job best suited to their attitudes, passions and knowledge.

After the selection, we provide continuous support to our resources, placing our experience at their disposition and thus enabling them to grow professionally.

Love For Work for companies The value of a company depends on its people.

Placing the right person in the right job is fundamental. LoveForWork is scrupulous in the selection and the contractual and administrative management of its personnel.

Love For Work for resources We search for professionals in the beauty sector. We work with perfumeries, pharmacies, beauty salons and spas. We select and train those who need it. Send us your CV and we’ll evaluate your potential!

EMPLOYMENT AGENCY

18 health & fitness

16 Beauty Plasma for

fighting wrinkles

and hair loss fashion

18 Summer,

never enough 50 Primary colors 57 Code binary 58 Art oholic 70 Beach wear news

24 Beach bodies 62 Sauna 72 Fashion Yes, we can... communicate 84 Architectural priapism 92 Ecommerce

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www.livingadamis.com The luxury of setting trends

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Year 10 n° 03 June - July 2017 Free Press Bimonthly Authorization Rome Court April 17, 2008 n° 159/2008 Registration R.O.C. n° 22092

in this issue June - July 2017

shopping cover

08 Editorial 10 Summer icons 22 Food & Wellness 28 Makeup tips trainers 64 Unreleased Florence 77 Furnishings outdoor 88 Contemporary art

meets love 94 Post romantic lady 108 Unconventional corner 110 Horoscope 112 We spoke of

34 Parfum 38 Makeup 42 Suncare 44 Beauty

for man 46 Skincare

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EDITORIAL DIRECTOR - Mario Conti - mc@livingadamis.com - EXECUTIVE DIRECTOR - Mauro Fanfoni - mf@livingadamis.com MANAGING EDITOR - Marco Nardi - redazione@livingadamis.com - GRAPHIC DESIGNER & LAYOUT - Paolo Prinzivalli - multimedia@adamis.it ASSOCIATE EDITORS - Alexandra Buccarella, Roberta D’Amico - SECTION EDITORS FASHION - Leonardo Carbone, Jean Michel Lozeanu marketing - marketing@livingadamis.com OTHER CONTRIBUTORS TO THIS ISSUE - Adamis Academy, Mauro Tarallo, Simona Di Mauro, Vincenzo Lentini, Gianluca Ciacci, Cassandra Del Fosco, Giulia Cogolli, Annalisa Costantino, Paolo Prinzivalli, Debora Poerio.

Living Adamis IS PUBLISHED BY - Adamis Group Italia S.r.l. - Sede di Roma: P.le delle Medaglie d’Oro, 46 - 00136 - Tel: 06 43400123 Sede di Milano: Via Morimondo, 26 ED1 A11 - (ex area Richard Ginori) - 20143 - Tel: 02 94557150 - info@livingadamis.com OFFSET AND PRINT - 4Graph S.r.l. - Via Ugo la Malfa, 19 - 04020 Spigno Saturnia (LT) - Tel: +39 0771 639011 - Fax: +39 0771 639265 - Email: info@4graph.it For shipping and are not shared with third parties for any reason. We further inform You, as per art 13 of the forementioned law, that You are entitled to know, update, modify your data or retrieve permission to their use if illegaly used.

EDITORIAL

“W

hat does being an entrepreneur mean nowadays?

The entrepreneur is “an individual who starts and/ or manages a business, assuming the risks and responsibilities thereby entailed”.

But what does it really mean?

Over the years, entrepreneurship has changed, just as the tastes of consumers and markets have changed. And with globalization, competition has intensified.

Faced with these changes, entrepreneurs have to tweak the kind of product or service they provide, devising new strategies and identifying new markets; in other words, they have to innovate their company by intuiting how a given market may or may not evolve.

This comports risk, of course, but the meaning is much deeper.

Entrepreneurs are madmen, visionary children who most of the time are imagining a reality that doesn’t yet exist, and they don’t give a damn about those who invariably root for them to fail. They doggedly push forward.

It’s a very crowded category – everyone wants to be an entrepreneur, at least of themselves, but only 10% manage to realize their visions in a concrete way, and a mere 2% succeeds on a significant scale.

Here are the traits that characterize a true entrepreneur, in my view: Passion: nothing can happen without passion. An entrepreneur without passion is like a car without gasoline – it can’t go anywhere.

Creativity: the meaning of creativity has been distorted by the artistic notion of making abstract things that are difficult to realize. Being creative for an entrepreneur means seeing every situation from different points of view. Creativity is life!

Optimism and Resourcefulness: although the difficulties will be many, don’t let it get you down. If what you’re doing were easy, everyone would be doing it. It’s vital to take risks. If you don’t try, you’ll never know what could have been. And remember, without investment there can be no return.

Tenacity and Flexibility: keep believing all the way. This trait has made the difference in many cases between successful entrepreneurs and those who ‘gave it a try’. Don’t give up at the first obstacle.

And you need to be flexible when the rapidity of response can mean the difference between success and failure.

Idea/Dream: it’s essential to never stop dreaming or believing in the idea. Pragmatism is just setting concrete goals without ever allowing the dream component to threaten each step.

Objectives: these give you a framework for avoiding the pitfalls of navigating blind, a way to program you dream and turn it into reality. Therefore, you always need to have your short, medium and longterm objectives clearly established.

Discipline and Study: Continually honing skills and staying informed is essential. And the resulting knowledge must be disciplined. Without discipline, it’s like swimming with no particular stroke, which costs energy and breath.

Dear readers, being an entrepreneur is a tough job... but someone’s gotta do it.

Mario Conti - Editorial Director mc@livingadamis.com - @ mrconti000 follow us

MAKE UP

1

02 - SEPHORA Kat Von D Lock it concealer

01 - SEPHORA Kat Von D Lock it foundation

2

Summer Ic ns Must-have Products for a Divaesque Summer

by Simona Di Mauro

03 - SEPHORA Kat Von D Lock it foundation

04 - SEPHORA Kat Von D Studded Kiss Lipstick 05 - clarins Kit Pores Matité

4 3 12

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MAKE UP

5

S

“ A new trend from the States has just arrived in Italy: a makeup line by famous tattoo artist Kat Von D., seen here in Italy on the TV show L.A. Ink”

ummer brings with it a desire for sun, sea, holidays and fun. Even makeup undergoes a metamorphosis inspired by a desire for freedom and lightness, which leads to more highperformance foundations, lipstick with myriad textures, and cheeky, sexy capsule collections. A new trend from the States has just arrived in Italy: a makeup line by famous tattoo artist Kat Von D., seen here in Italy on the TV show “L.A. Ink”. The collection, sold exclusively at Sephora beauty stores, is full of ultra-pigmented, long-lasting, resistant makeup.

The packaging, entirely designed and drawn by Kat, is full of designs resembling the famous tattoos created by this eclectic and rebellious artist.

Clarins, with its strong focus on women’s needs, proposes a new strategy for combination and oily skins to keep shininess at bay and visible pores under control.

For a “Photoshop” effect and an even complexion, the right foundation is Teint Pores et Matitè, with its special ultra-light formula that lets the skin breathe and creates a selfie-proof finish. In addition, for instant opacity, the special SOS Kit contains sebum-absorbing tissues, which don’t dry out the skin and do not alter makeup, and a transparent face powder made from

bring this image to life! when you see this icon frame it with your smartphone using the free aurasma app

Health

Fitness

Beauty Plasma for fighting wrinkles and hair loss

by Mauro Tarallo

T 14

oday you can rejuvenate the face, fight hair loss, and tone the neck and décolleté.

How? Through your PRP (platelet-rich plasma): centrifuged blood used in skin treatments is able to repair and regenerate our tissues.

Regenerative surgery is now the new frontier of plastic surgery.

PRP is a powerful concentrate of growth factors able to stimulate the proliferation and migration of fibroblasts and the synthesis of collagen – the foundation of our skin – to improve the vitality of the derma.

PRP is obtained by drawing a patient’s blood and centrifuging it.

This process leads to the production of a part of plasma with a high concentration of platelets that help repair and regenerate tissues.

PRP is not just a beauty treatment, but a method that aims to optimize skin conditions and improve its appearance, consistency and elasticity.

The main uses of PRP in bioregeneration are face rejuvenation, the reduction of alopecia, neck and

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décolleté toning, improvement of the skin quality on hands, and augmentation of certain body areas such as breasts.

PRP is injected into the skin of the parts to be treated. Because it is an autologous material – meaning, it comes from the patient – there is no risk of allergic reaction.

The session lasts about one hour, including the time for the blood draw, and it leaves no sign.

The first results are visible after a few weeks and the final result is obtained after approximately one month from the session.

As with any other injected treatment, small bruises and slight swelling can occur but disappear within a few hours.

HEALTH & FITNESS

“ Through your own PRP (platelet-rich plasma): centrifuged blood which, used as a skin treatment, is able to repair and regenerate tissues.

Regenerative surgery is now the new frontier of aesthetic medicine” LIVINGADAMIS.COM

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chanel

ERMANNO SCERVINO

chanel corto moltedo

SUMMER, NEVER ENOUGH

BALDININI

INVU

WOOW

ROBERTO CAVALLI

BALLIN

Food & Wellness

red vegetables Naturally loaded with vitamins

by Cassandra Del Fosco

T

he beetroot, also known as red beet, is not an extremely common food, but we would be wise to welcome it more often to our table, for it is a great ally of a healthy body. The beet performs two fundamental services in our body: a beneficial effect on the intestine, thanks to its fiber content, and the strengthening of our immune system due to its wealth of vitamin C. It is a versatile ingredient that can be used for both savory and sweet dishes, even as a natural dye for fabrics.

Glowing skin, a stronger immune system and a focused mind are some of the benefits that red cabbage can bring us. It is an

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and minerals

excellent food for those on a diet because it’s low in fat and high in fiber, and it promotes the breakdown of fatty deposits, especially around the abdomen.

Rich in vitamin K, choline and anthocyanins, it is a valuable support in mental function and concentration, and also provides large amounts of vitamin C, which helps keep skin looking young and protects it against free radicals. It is also an excellent natural detoxifier.

Adding boiled and chopped beet to the whole yogurt makes a perfect mask for fighting skin redness: spread it on the affected area and let it act for about 10 minutes and then remove it, first with hot water and then with

cold water. Shredded red cabbage leaves applied to the skin of the face are a good remedy for smooth, glowing skin.

RED SALAD This easy-to-make salad is a concentrate of mineral salts essential for our health, such as phosphorous, iron, magnesium, potassium and calcium. It’s the ideal recipe for a quick lunch or a light summer dinner on the terrace, not to mention a great way to keep our skin looking its best.

ingredients

1 head of red cabbage, 4 beets, boiled, 1 red onion, 1 handful pumpkin seeds, 1 handful pine nuts, 1 lemon, Extra-virgin olive oil, pink Himalayan salt, fresh-ground green peppercorns to taste.

preparation Peel the onion and slice it thin on a mandolin; soak the sliced onion in a bowl of cold water before adding to the salad, which will make it more digestible while avoiding lingering odors the next day.

Strip the old leaves from the cabbage, cut it in quarters and rinse with running water.

Dry carefully and slice thin on a mandolin.

Eliminate the rind of the previously boiled

4

Serves: 4 people

beets and slice thin with a knife. Toast the pine nuts and pumpkin seeds in a non-stick pan.

Place all the ingredients in a large bowl, adding the oil, pepper, salt and the juice of one lemon – and be careful of that white shirt when mixing it all together!

Preparation time: 5 minuti

Difficulty: easy

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NEWS

BEACH BODIES

by Vincenzo Lentini

I

n summer, many of us stop exercising. Blame it on the heat, vacations, travel, more frequent dinner parties, pizza and beer on the beach, not to mention the croissants and cream-filled donuts the next morning after a night on the town. For many it’s customary to give in to laziness, replacing the usual abdominal crunches or morning run with a quick dip in the nearest body of water or the sacred summer afternoon nap Yet studies show that summer is really the best time to do sports, because our body is designed to maximize the results of training in the warm months.

Thanks to our ‘internal clock’ – the mechanism that regulates our biological rhythms – in the winter months the human body produces greater amounts of cortisol, a hormone that

NEWS encourages the accumulation of fat, especially in the abdominal region, as a response to the winter cold, whereas in summer there is a spike in the secretion of anabolic hormones like GH (growth hormone) and testosterone, which, being also lipolytic hormones, promote the dissipation of excess body fat.

For these reasons, supported by real science, it goes without saying that summer is the perfect time to exercise even more, devoting maximum consistency to our training. Hanging up our running shoes, barbells and floor mats in the summer, then, is the worst thing we can do, for we not only risk wasting all our hard-earned progress during the colder months, but it will be a lot harder to start again in September after the prolonged relaxation of the summer months.

Wellness must be understood as a way of life,

where caring for our body and maintaining an ideal mind-body balance is a top priority.

If you’re a habitual gym-goer, you already know that physical strength obviously tends to decrease in the summer because of high temperatures and the greater loss of mineral salts from sweating. Therefore, it makes better

summer there is “ ina spike in the

secretion of anabolic hormones like GH (growth hormone) and testosterone, which, being lipolytic hormones, promote the dissipation of excess body fat

�

MAKE UP

makeup tips ADAMIS trainerS beauty by adamisacademy.com

ACADEMY

SHISEIDO

FOUNDATION

SYNCHRO SKIN GLOW

PRODUCT DESCRIPTION: Shiseido’s liquid foundation optimizes light, synchronizing it with skin changes that occur during different times of the day, ensuring radiance and long-lasting hydration. It is ideal for those who want a foundation with a luminous finish, nude effect and ultra-light texture. Thanks to its innovative moisturizing formula, it is particularly indicated for normal to dry skin and dull complexions.

BEAUTY TIPS: Shake well before use to make sure all of the components of the foundation are blended.

Dab a small amount of foundation on the four key areas: forehead, chin and cheeks. Spread evenly from the center out using the Perfect Foundation Brush.

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MAKE UP

HELENA RUBINSTEIN MASCARA

LASH QUEEN FELINE

PRODUCT DESCRIPTION: This iconic mascara creates lashes with sensuous, animal magnetism, increasing their volume to look incredibly lush and thick. Their length is bold and their volume is intense. Sophisticated, powerful and wild, the eyes are transformed and full of intriguing, powerful seduction.

BEAUTY TIPS: Apply starting at the base of the lashes, letting the brush glide naturally toward the tips. For an even more feline look, accentuate the inner corner of the eye. Finish by brushing the eyelashes for a ‘bright-eyed’ look.

YSL

BLUSH

FACE PALETTE COLLECTOR “THE STREETS & I”

PRODUCT DESCRIPTION: This blush, from ‘The Street & I’ collection, expresses joy in a vivacious, powerful coral shade and the velvety powder perfectly creates a youthful, fun look. The compact formula is embossed with a “brick wall” motif.

BEAUTY TIPS: Thanks to its light texture, you can easily adjust the intensity and with a few extra brush strokes you can achieve a dazzling, radiant, sensuous look.

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Roma / Milano / www.adamis.it New York / Los Angeles / Miami / www.adamis.us

Are you working in the beauty industry?

If you work on Beauty and Cosmetics Market; if you’re a Brand Manager, a Store Manager, a Trade Manager or a Makeup Artist, or Beauty Consultant, click on the bar code and follow Adamis Group.

Be inspired!

In the beauty world with Adamis Group.

NEWS

WATER the primordial

element from which everything is born

by Vincenzo Lentini

Submarine) “is(Yellow still one of the most popular songs of the lads from Beatles

�

Water makes up 70% of the human body 26

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NEWS

the element that dominates and regulates our days: it cools us off with a dip in the sea, quenches our thirst during the hottest hours of the afternoon, hydrates us through healthy and delicious fruit, and with the help of light, fragrant moisturizing creams

”

I

t is the element from which everything was born and which we cannot do without. It is everywhere, in the places we love most, it sometimes falls from the sky, and it’s in everything we eat. It makes up 6070% of the human body. Without it, life cannot exist.

Obviously, we’re talking about water.

To quote Zoolander , the film parody of the fashion world that has become a cult classic, “Water is the essence of hydration, and hydration is the essence of beauty.” A hilarious scene, thanks to the irresistible portrayal

by Ben Stiller, who nevertheless speaks a profound truth.

Especially in summer, water

Justin Timberlake

Especially in “summer, water is

27

NEWS

There are these two “young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, Morning, boys. How’s the water? And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, What the hell is water?

”

A simple, “whimsical story, but capable of touching the souls of young readers 28

”

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is the element that dominates and regulates our days: it cools us off with a dip in the sea, quenches our thirst during the hottest hours of the afternoon, hydrates us through healthy and delicious fruit, and with the help of light, fragrant moisturizing creams.

It is the originary element that gave birth to every other, and if you pay attention you can see it everywhere. Nature, food, advertising, music, cinema, literature: everything seems to be about water.

Water has always been a metaphor for the flow of life. Panta rei, said Heraclitus in the 6th century BC, reminding us that everything flows, just like the cool waters of a river, carrying away debris and bad thoughts.

A sea of music The music world has always let itself be influenced by this primordial element, used for example as a metaphor for the river of tears shed by an inconsolable Justin Timberlake upon being abandoned by his beloved in Cry Me A

Mika

River. More fearless is Major Lazer who, with Justin Bieber’s voice, declares in Cold Water his love for a woman, the only one for whom he would be willing to jump into the icy waters of distress before letting her go. The Beatles, on the other hand, spun a bizarre tale back in ’66 of a cheerful submarine that went to sea, and indeed Yellow Submarine is still one of the most popular songs of the lads from Liverpool, at the center of several controversies that attributed their music to an LSD trip and sparked the outrage of the entire Christian world after John Lennon said, “We’re more popular than Jesus Christ right now”.

Unlike the Beatles, Chris Martin and his Coldplay have never dared to challenge the Vatican with such provocations, but they have put water at the center of their music with Every Teardrop Is a Waterfall, a moving tribute to pain that explains why a tear is never as small as it seems, but can be a powerful waterfall, an expression of great suffering. Mika makes use of water to show us the other side of love, where the kiss of a loved one is an inexhaustible source of oxygen, which even makes it possible to breathe underwater.

For Lykke Li, water is instead like a river that sweeps us, magnetic and wild, towards the sea, impossible to resist.

MUSIC

NEWS

Im

...

Roma: Piazzale delle Medaglie D’oro, 46 - 00136 +39 06 43400123 New York: 32 E 57th street - 18th Floor - NY 10022 +1 646 4498952

Milano: Via Morimondo, 26 ED1 A11 - 20143 +39 02 94557150 Los Angeles: 1011 West Olive Avenue, Unit A Burbank - CA 91506 +1 747 2299066

agination Scream about yourself adamisacademy.com

CHANEL

MANGO

MANGO

FASHION

ERMANNO SCERVINO

LEITMOTIV

SPACE STYLE CONCEPT

CHANEL

pr i m ar y

PRIMARY COLORS - ADDITIVE MIXTURE - RED 32

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FASHION traditionally used as reference is composed of yellow, red (a color similar to magenta), and blue (a color similar to cyan). Secondary colors, on the other hand, derive from mixing 2 primary colors in equal amounts. Tertiary colors derive from mixing 2 primary colors in different amounts.

MICHAEL KORS

CHANEL

MICHAEL KORS

SPACE STYLE CONCEPT

c olor s

PRIMARY COLORS - ADDITIVE MIXTURE - GREEN LIVINGADAMIS.COM

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CHANEL

C

olor theory is made of technique and technicalities that industry experts know and know how to use. A primary color set is a small group of colors that can be mixed, with an acceptable approximation, to obtainany other hue.

Primary colors can be additive or subtractive. The most commonly used additive primary color set is composed of red, green and blue.

The most commonly used subtractive primary color set is composed of cyan, magenta and yellow. In painting, for example, where the mixing model of reference is subtractive, the primary set

SALVATORE FERRAGAMO

BURBERRY

BINARY

H&M

DOLCE&GABBANA

DOLCE&GABBANA

CODE

BURGERRY

H&M

H&M

CORTO MOLTEDO

CHANEL

FASHION

ART

OHOLIC

by Leonardo Carbone

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BALLIN

DAMIANO MARINI

FENDI

FASHION

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NEWS

Sauna The Power of Heat W

hen you want to indulge in a moment of sheer well-being and eliminate toxins from your body, a favorite option is certainly the traditional sauna, which is one of the most popular spa treatments in the world.

Today saunas are found in practically all spas and fitness centers.

Thanks to its characteristics, the sauna is able to stimulate the body, improve circulation and boost the immune system. Currently, however, a new sauna concept -- the infrared sauna -is gaining ground. There are clearly differences between the two.

People who use the traditional Finnish sauna know how difficult it sometimes is to endure the excessive heat inside for a long period. That difficulty does not occur in the infrared sauna: this full immersion of dry heat provides pleasant sensations of well-being and relaxation very similar to the feeling one has in the summer while sunbathing.

The rays produced inside the space heat the body without excessively increasing the air 38

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temperature in the room, and the body is able to absorb more heat than in a traditional sauna.

The benefits are the same but at a much lower temperature (about 60° C) and without the need to interrupt the session for a cold shower every 10 to 15 minutes.

The result is an overall improvement of one’s psycho-physical health, more radiant skin and incredibly shiny hair.

It should be pointed out that the benefits obtained in a classic sauna through perspiration that purifies the body in depth by removing toxins are different from those of an infrared sauna.

It is no coincidence that habitual users of the traditional sauna rarely have colds and seasonal illnesses in the winter.

People who want a new experience in a traditional sauna should try the Aufguss, which means a gust of steam.

This genuine ritual of wellness, purification and relaxation is performed by a person called the Aufgussmeister, or sauna master.

The ritual involves pouring water mixed with essential oils on hot stones placed on top

NEWS

of the grate: when steam is produced, the Aufgussmeister skillfully sends it towards the client by making rhythmic movements with a towel, which causes an intense and enjoyable multisensory experience. In conclusion, whether we are inside a traditional or infrared sauna, we transform this experience into an occasion for

physical and also spiritual purification. It is a great moment of calm when you don’t have to think, concentrate or process things. Obviously, leave your smartphone in the locker. G.R.

TRADITIONAL AUFGUSS SAUNA “An authentic ritual of purification, relaxation and wellness supervised by an expert called Aufgussmeister, or ‘sauna master’. It involves pouring water mixed with essential oils over red hot rocks positioned on a brazier”

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TRAVEL

unreleased Florence With its legends, mysteries, history and exclusive hospitality

by Annalisa Costantino

TRAVEL

Palazzo Vecchio

“F

lorence, you’re beautiful tonight, dressed in a mantle of stars.” So sang the unforgettable (and never forgotten) Claudio Villa in 1939.

Today, as in past, the Medici capital still remains one of the most magical, celebrated and mysterious cities in the world, and not without reason.

Every street or narrow lane you travel exudes history and culture.

These elements have earned it, as early as 1982, inclusion in the prestigious list of UNESCO World Heritage Sites. However, looking beyond the usual tourist routes, it turns out that Florence can also be experienced in an unconventional way. Legends and mysteries softly whisper stories of passion, murder, magic and witchery.

This does not mean that we should not stop in Piazza della Signoria, admire the Duomo or Ponte Vecchio, or visit the Uffizi, to name some of the most popular and appreciated attractions in the ancient capital of Italy. Quite the contrary! It means being

seat of the municipal government of florence 40

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Tomb of Dante Alighieri in Santa Croce Square

of the best tours “ One of Florence is dedicated

to fans of mysteries (and horror films). Remember The Silence of the Lambs?

Well, raise your hand if you knew that some of the most emblematic scenes of the sequel were filmed in the Tuscan capital

”

Loggia dei Lanzi

TRAVEL

The Silence of the Lambs The Silence of the Lambs is a 1991 film by Jonathan Demme, starring Jodie Foster and Anthony Hopkins. Based on the eponymous novel by Thomas Harris, it is the second film featuring the literary character of serial killer Hannibal Lecter. It is the third film in history, after It Happened One Night and One Flew Over the Cuckoo’s Nest, to win all five of the top Oscars: Best Film, Best Director (Demme), Best Actor (Hopkins), Best Actress (Foster) and Best Screenplay (Ted Tally). source: Wikipedia

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Trends SUMMER

2017

UNE PIECE

by Giulia Cogolli

MICHAEL KORS

B

EACH WEAR

MANGO

FASHION

trend is definitely “Another the 1960s: a classic outfit

T

”

he time has come: having passed the swimsuit test and emptied the closet of winter clothes, the summer season has now begun with holidays, the beach and -- why not? -- the pool.

So what are the swimsuit trends this summer?

Miami Swim Week definitely set the trends inspiring both beachwear and swimwear.

The first good news is that one-piece suits with or without sleeves are back in fashion: the most desirable swimsuit that sold out in a few hours is the Original Sexy Rashie by Une Piece, sold at $195: a long-sleeved one-piece swimsuit that makes any woman feel sexy and at ease.

To buy one, however, you have to get in line: there are over 500 names on its waiting list! Another suit you don’t want to miss that can also be worn during a cocktail party at the beach is the crochet bikini with a seventies-style low-rise bikini bottom that can be worn with linen trousers and flat sandals: accompanied by a half-open shirt and necklace, it’s perfect for a night out.

Another trend is definitely the sixties: a classic twopiece suit with a vintage cut and high-waisted striped or tropical print boy shorts embellished with ruffles and ruching (Michael Kors / Scervino / Miu Miu).

Sporty surfer chicks can opt for the basic sports bikini that is feminine yet practical, like the one by Calvin Klein and Adidas Original By Pharrel Williams. On some beaches where SHOW OFF is the buzzword for access, the quirky swimsuits of Moschino by Jeremy Scott and Philipp Plein, emblazoned with logos and eccentric elements, will certainly be appreciated.

ERAMNNO SCERVINO

with a vintage cut and high-waisted striped or tropical print boyshorts

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NEWS

Copyright foto di Mr. Erbil

Fashion Yes, we can... communicate Fashion victim or addicted?

Communication through clothes, in a project born out of a passion for fashion as a means for changing society

Instagram mr.erbil 44

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NEWS

T

ake a good look at the photos.

Young guys in blue or pinstriped suits with a well-groomed hypster look. We might think the photo was taken recently at Pitti Uomo or during Milan Fashion Week. No. The shot comes from Erbil -- Arbil in the Kurdish language -- a city of Iraqi Kurdistan. Now what are you thinking?

Ku rd s , c a l i p h a t e a n d beards. You’re certainly not thinking of the world of fashion in a country that is not a country but an autonomous region that depends on a central government, despite having its own parliament.

Click on “Erbil” in your search engine and look at the pictures: it is a sort of pseudo-happy island surrounded by chaos. We don’t want go into detail about this complicated geopolitical situation because it’s very difficult to try to describe. We want, however, to talk about a group of young, cool, open-minded hypsters who, in a LIVINGADAMIS.COM

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INTERIOR

furnishings outdoor 6 ideas for summer

The terrace as an extension of the home; furniture and accessories from comfort to hi-tech

W

by Paolo Prinzivalli

ith smarter design and more comfort than ever, outdoor f u r n i s h i n g s transform your terrace into an oasis of relaxation. During the summer season, there’s nothing better than spending time with friends, dining and drinking and having fun in an outdoor space, whether a rooftop terrace or simple balcony. Here are a few suggestions.

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INTERIOR

chairs

1 Accommodating unexpected guests It’s important to always have a few folding chairs on hand, which can be stored in an unused corner. The market offers models for all tastes and budgets, but those best suited for outdoor use are made completely of resin, a material highly resistant to atmospheric agents.

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INTERIOR

lamps

2 Identifying the key points of your outdoor space and lighting them well An outdoor dining area is subject to the same rules as an indoor one. One type of lighting that resolve the issue is the classic chandelier, and nowadays there’s no shortage of versions for outdoor use.

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Empire St. Building 1931 - NEW YORK - 381 m Burj Al Arab 1999 - dubai - 321 m Petronas TWR 1997 - kuala lumpur - 452 m Burj Khalifa 2010 - dubai - 816 m Chrysler Building 1930 - new york - 319 m

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6 Taipei 101 2004 - taipei - 509 m 7 Shanghai WRD Financial CNT 2008 - shanghai - 492 m 8 Willis TOWER 1973 - chicago - 524 m 9 Bank of China TOWER 1990 - hong kong - 367 m 10 Gherkin 2004 - london - 180 m

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Architectural priapism Towers of ego E

ver since ancient times, the desire of the powerful to assert their own greatness manifested itself in a race to build the tallest tower.

Emperors, kings and princes, whether of earthly or spiritual kingdoms: a race that has never ended, which today as yesterday, every day, sees thousands of workers (no longer slaves), architects and engineers building ever taller and more majestic skyscrapers in every corner of the globe. Buildings that define the skyline, dolmens 50

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of the cult of personality, instruments of domination, architectural priapism, a symbolism rooted in the male sexual organ. Today the world’s tallest building is the Burj Khalifa in Dubai.

It stands about 830 meters high, with 167 floors and 57 elevators, some of which travel up or down from an altitude of 0 to +500 in a matter of seconds. Meaning ‘tower’ in Arabic, the Burj is dedicated to Khalifa Bin Zayed Al Nahyan, President of the UAE and chief of the capital city Dubai. It holds many records: the world’s highest

Burj Khalifa

Today the world’s tallest “ building is the Burj Khalifa restaurant (122nd floor), nightclub (144th floor) and observation deck (approximately 600 meters from the ground). Designed by Adrian Smith/SOM Architects, the building’s design is reminiscent of a spiral minaret, with a Y-shaped footprint inspired by Islamic architectural decorations. In the same part of the world, the soon-to-be tallest tower on the planet is under construction in Jeddah, capital of Saudi Arabia. The Kingdom Tower, predictably an homage to the King and his kingdom, designed by Adrian Smith & Gordon Gills, will be over 1008 meters tall.

Not to be outdone, in Casablanca, Morocco there is another work in progress that many are calling the Tower of Sauron, in reference to The Lord of the Rings.

The Al Noor Tower will be not only a monument to the country but a symbol for the entire African continent: 540 meters, reflecting the 54

in Dubai. 830 meters high, 167 floors and 57 elevators, some of which travel up or down from an altitude of 0 to +500 in a matter of seconds.

Meaning ‘tower’ in Arabic, the Burj is dedicated to Khalifa Bin Zayed Al Nahyan, President of the UAE and chief of the capital city of Dubai LIVINGADAMIS.COM

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ART

Contemporary art meets love

by Gianluca Ciacci

Robert Indiana (Love), 1966-1999 Sculpture, painted aluminum, 91.5x91.5x45.75 cm Courtesy: Galleria d’Arte Maggiore, G.A.M., Bologna, Italia Š Robert Indiana by SIAE 2017

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Vanessa Beecroft, 2006 Digital photograph,230x180x7 cm Courtesy: Serpone Collection

universal theme, love; the biggest international names in contemporary art; rigorous and insightful curatorial choices which priortize quality above all else. This mix of elements has generated mass enthusiasm, as reflected in the long queues outside the Cloister of Bramante in Rome, where the exhibition was previewed before arriving in Milan on March 17th: the exhibition LOVE. Contemporary Art Meets Love. Reconciling contemporary art with big numbers is a complex challenge. Milan, with its contemporary and fashionable identity, was the only natural choice to host the second leg of the project, and the exhibition halls of the Museo della Permanente were identified as the best suited to accommodate the works that make up this extraordinary story of love until July 23rd.

At the heart of the exhibition is the universal theme of love, interpreted by the preeminent names in international contemporary art, in a collection of meticulously selected works. There are 39 works in all, born from hands and minds of artists such as Yayoi Kusama,

meets love. Reconciling “ Art contemporary art with big

numbers is a complex challenge.

Milan, with its chic and contemporary identity, was the only natural choice to host the project, and the exhibition halls of the Museo della Permanente were identified as the ideal venue

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Ragnar Kjartansson (God), 2007 Mono channel video, 30 minutes Courtesy: The artist, Luhring Augustine, New York & i8 Gallery, Reykjavik

Post Romantic Lady Fashion editor: Gabriele Corbyons Photo: Emanuele Menduni Make up: Ilaria Di Lauro Hair: Cosimo Bellomo Location: Europlant, Roma Styling: Benedetta Ferri, Lorena Riitano, Giulia Chiatroni, Annalisa Maio, Federica Tagliavia, Ilaria Corsaro

dress and collar: Aroma 30 Kimono jacket: Ludovica Amati headband: Rosantica Milano rings: Bernard Delletrez

dress: Melampo sequines jacket : DMYD hearrings:Les divines creations cap: Asos

From social media to real life. A window that is always open on 2.0 creativity and trends

by Vincenzo Lentini

Social Stories, entertainment and addiction

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ur social life now seems to be ruled by a single commandment: thou shall share. Social networks have completely transformed our interpersonal relations and our approach to everyday life. Every moment, even the most trivial, can be perfect for sharing something about our daily life with anyone.

The steps we take, the places we visit, the television programs we watch, and the faces of the people we love all become a likely reason of interest for others.

Social networks are the most democratic means of communication between us: they give a voice to anyone, without distinction, going beyond social classes, ages, and sometimes even decency.

Moments become images and videos: like the small pieces of a big puzzle, they create a story.

Stories are a brilliant invention of Snapchat, the social network primarily used by Millenials to share short media content. The photos and videos shared on Snapchat profiles are only visible for 24 hours, after which they are deleted.

The same applies to private messages: once opened by the recipient, they cannot be viewed again.

The users of this revolutionary social network also have at

their disposal a wide variety of filters and stickers that are updated every day to make their posts original and unique.

These posts with images and short videos accessorized with filters, stickers and colorful phrases tell their story and keep their loyal followers in the loop about what’s going on during the day.

The great little Snapchat app was too good of an opportunity for Mark Zuckerberg, the genius who forever changed the way we communicate, who took advantage of it to further expand his social empire, adding the same function first to Instagram in August 2016, then to Facebook and even to Whatsapp, transforming his users into genuine storytellers.

So now we have several places for telling our stories that, day after day, have gained more ground and become the main communication tool used by social networks. Influencers and

“Social networks are the most democratic means of communication between us: they give a voice to anyone, without distinction, going beyond social classes, ages, and sometimes even decency� ordinary people, moving along that fine line that separates entertainment and addiction, all feel the need to tell their story with just a tap of their smartphone, without wondering if someone, on the other side of the screen, is actually interested in viewing them.

hOROSCOPe ’17 ARIES 21.03/20.04 Changes in the air for those born under this sign. Your characteristic positive attitude will be even stronger in these early days of summer.

You’ll find it easier to attract the opposite sex and you’ll experience wonderful sensations which could turn into something more. Fortune favours the brave, especially in the workplace environment. Beauty tip: apply a peach blush on the upper part of your cheekbones.

GEMINI 22.05/21.06

The position of the stars could imply that you should devote more time to your partner and your loved ones, who’ll give you a lot! Things are going very well at work and you’ll be close to reaching your goals. Your health is important, so try not to get too stressed, practising sport could be helpful.

Beauty tip: go running or power-walking for half an hour.

LEO 24.07/23.08 Holidays are far off and the work that has piled up could push them back even further, but for workaholics like you there’s no time to lose to avoid falling behind your more ambitious colleagues. Work stress won’t affect your love life; in fact you could discover you’re stronger than ever and able to devote time and attentions to your loved ones.

Beauty tip: don’t go without the proper amount of sleep!

TAURUS 21.04/21.05 The stars are in the right position at last and many situations could have a successful conclusion. At work, it’s a good time to advance your career by making original suggestions, but you still have unresolved issues with some colleagues. You’ll feel the urge to have fun and start going out again. Singles could have adventures and steady couples could start thinking about something more.

Beauty tip: nourishing hair packs.

CANCER 22.06/23.07 There’s a turn of events in your love life after the past few months. You could begin to appreciate something in your relationship which goes beyond the physical aspect. Problems in work relations could come to a turning point, with a final reward. Those keenly-awaited holidays are around the corner, but make sure your skin is looking good and moisturised before you start them.

Beauty tip: apply a hydrating mask.

VIRGO 24.08/23.09 Favoured by the stars, single Virgos could now find their soulmate. Be aware while flirting and keep a watchful eye: not all that glisters is gold! Longestablished relationships will be stable; any tiffs will soon blow over. Your job makes you happy and you’ll always behave with your characteristic steadfastness.

Beauty tip: goji berries.

LIBRA 24.09/23.10 It seems the hardest period of the year is decidedly over, you’ll go back to thinking about your favourite activities such as travelling, meeting people and doing sports. Couples are doing splendidly and family life is peaceful again. You could consider an interesting proposal for your job, but beware of taking rash decisions!

Beauty tip: argan oil hair packs.

SAGITTARIUS 23.11/21.12 A passionate period for Sagittarians. In your love life, old issues could rise to the surface again but it’s best to keep your distance. You’ve been working hard lately and it’s time to think about your physical wellbeing and take up sports again. Your finances are improving and this could give you the material stability you’ve wanted for a while.

Beauty tip: compulsive shopping, offline and online.

ACQUARIUS 21.01/18.02 Thanks to Venus’s positive influence, singles could have a period of interesting encounters and lots of fun. Aquarians with a partner will enjoy a moment of harmony and peace and even consider something more important. Your career could suffer a (temporary) setback because of your coworkers’ envy.

Beauty tip: a relaxing weekend relax in the countryside with your loved ones.

SCORPIO 24.10/22.11 Your success in the workplace will continue even though you work so hard you feel stressed by the end of the month. Think again about the people who are close to you, from your friends (you could discover they’re not all real friends) to your partner. Great news for singles!

Recharge your batteries with a weekend in the countryside or at a spa.

Beauty tip: light evening meals to avoid sleepless nights.

CAPRICORN 22.12/20.01 You’re favoured in professional matters and you’ve recently been devoting yourself, body and soul, to an important project; your boss will give you credit for it. Nevertheless, try not to neglect your partner, s/he might ask for your direct or indirect attentions. Remember to have a coffee with that friend you haven’t seen for a while, s/he’s sure to be pleased.

Beauty tip: face scrub to get rid of dead skin cells.

PISCES 19.02/20.03 There could be major opportunities for meeting your ideal partner during these hot months, so it’s all go for pool parties and aperitifs by the sea at sunset. Positive energy will give you a joy for life and for meeting new friends.

In the workplace, you’ll work on a new project and bring all your resources into play, thereby showing what you’re worth.

Beauty tip: Pilates exercises to stretch your muscles.

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