N 2 2017 aprile maggio preview ENG

Anno X n° 2 - APRILE / MAGGIO 2017 - Rivista Bimestrale - Autoriz. del Tribunale di Roma del 17.04.2008 - n° 159/2008

MAKEUP

Simply chic

FASHION

What women want Dark romance Into the white Slumber party

INTERIOR

The perfect beauty corner

TRAVEL

Ladies and gentlemen, wellness is served

Living Adamis Live the detail livingadamis.com

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Put close together the pages and discover the shape of the idea of Beauty

62 news 36 Breath. En plein air:

a room without walls 62 A man’s hat 70 Pharmacies, between

innovation and the future 76 Bicycle 3.0 84 Children of the rich

and famous 50 What women want 56 Dark romance 58 Into the white 60 Slumber party

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travel 64 Ladies and gentlemen,

wellness is served

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14 www.livingadamis.com The luxury of setting trends Year 10 n° 02 April - May 2017 Free Press Bimonthly Authorization Rome Court April 17, 2008 n° 159/2008 Registration R.O.C. n° 22092

in this issue April - May 2017

CO V E R

art 88 Giorgio De Chirico

and Giulio Paolini face to face 94 La Beautic

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12 Editorial 14 Simply Chic 20 Aqualyx 22 Food & wellness 24 Fast workout 28 Makeup tips trainers 78 The perfect beauty corner 97 Rolling time 108 Unconventional corner 110 Horoscope 112 We spoke of

EDITORIAL DIRECTOR - Mario Conti - mc@livingadamis.com - EXECUTIVE DIRECTOR - Mauro Fanfoni - mf@livingadamis.com MANAGING EDITOR - Marco Nardi - redazione@livingadamis.com - GRAPHIC DESIGNER & LAYOUT - Paolo Prinzivalli - multimedia@adamis.it ASSOCIATE EDITORS - Alexandra Buccarella, Roberta D’Amico - SECTION EDITORS FASHION - Leonardo Carbone, Jean Michel Lozeanu marketing - marketing@livingadamis.com OTHER CONTRIBUTORS TO THIS ISSUE - Adamis Academy, Mauro Tarallo, Simona Di Mauro, Vincenzo Lentini, Gianluca Ciacci, Cassandra Del Fosco, Marta Petrucci, Annalisa Costantino, Chiara Di Loreto.

Living Adamis IS PUBLISHED BY - Adamis Group Italia S.r.l. - Sede di Roma: P.le delle Medaglie d’Oro, 46 - 00136 - Tel: 06 43400123 Sede di Milano: Via Morimondo, 26 ED1 A11 - (ex area Richard Ginori) - 20143 - Tel: 02 94557150 - info@livingadamis.com OFFSET AND PRINT - 4Graph S.r.l. - Via Ugo la Malfa, 19 - 04020 Spigno Saturnia (LT) - Tel: +39 0771 639011 - Fax: +39 0771 639265 - Email: info@4graph.it For shipping and are not shared with third parties for any reason. We further inform You, as per art 13 of the forementioned law, that You are entitled to know, update, modify your data or retrieve permission to their use if illegaly used.

EDI TO RI al

Welcome, I will try to briefly summarize the changes taking place in the selective cosmetics sector with regard to the development and consolidation of large industrial groups.

Let’s start by analyzing the recent moves by the big luxury groups.

L’Oreal, like Coty and LVMH, going against the trends determined by the general market crisis, has been acquiring major luxury brands in recent years.

The most striking example in the world of high-end beauty products was Coty’s acquisition of Procter & Gamble’s Special Beauty Business (43 brands) for a total of more than $12.5 billion. Among the most prestigious brands are Dolce & Gabbana, Gucci, Hugo Boss, et.al.

Not to mention the LVMH Group, which in the past five years it has invested $10.5 billion in 41 acquisitions, or 23% of total M&As in the luxury segment and 31% of the value of this activity.

Money spent for the most part in Italy with the purchase of Bulgari in 2011 for $5.6 billion, and 80% of Loro Piana in 2013 for another $2.6 billion.

L’Oréal was not far behind. It bought leading brands in cosmetics like NYX Cosmetics in 2014 and It Cosmetics in 2016, an upmarket American company with the highest growth rates in recent years. Not to mention the acquisition of Magic Holdings International Limited, a company listed on the Hong Kong Stock Exchange and leader on the Chinese market in the masks and facials with its MG brand, which recorded a turnover of about 166 million Euro in 2013.

The tender offer was $6.30 Hong Kong dollars per share, for a total cost of more than 630 million Euro.

So as we can see, the luxury sector doesn’t hesitate to “go shopping” in times of crisis.

Especially since, with the data in hand, particularly for the online luxury fashion industry, the articles and products most in demand will be those that signify craftsmanship, refinement and uniqueness.

The future market challenges will focus on the large demographic of new consumers, the Millennials, more difficult to attract and loyalize because they’re less brand-oriented than the previous generation, and who will have to be convinced to buy from the luxury sector.

Mario Conti A challenge that will prioritize the consumer Editorial Director experience, an issue that has always been very dear mc@livingadamis.com to us at ADAMIS GROUP. @ mrconti000

MAKE UP

Spring makeup that’s beautiful, simple and ultramodern

by Simona Di Mauro

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MAKE UP

1

02 - CHANEL Stylo Yeux Waterproof

01 - CHANEL Les 4 Ombres Code

M

odernity is the leitmotif of fashion in 2017 with striking colors such as yellow and turquoise, fine materials and street style fabrics like denim and canvas in contrast with luxurious tulle and elegant trench coats. Even in makeup, an interpretation of a romantic, elegant street style requires a formula that combines color, timelessness and urban-glam appeal.

Chanel, that indissoluble queen of elegance, triumphs with an exclusive capsule collection called Coco Codes that, through the eclecticism of designer Lucia Pica, confirms Madame Coco’s rules of style.

The color wheel is tinged with black, white, beige, gold and red: five shades that accompany the reawakening of the season with cool, rock interpretations.

The instinctive capsule collection featuring contrasting and layered colors reinvents looks that are quick to achieve each day

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MAKE UP

3

04 - CHANEL Velvet Rouge Allure

03 - GUCCI Infinite Length Mascara

4

6 05 - GUCCI Lip Gloss

5

06 - MARC JACOBS New Nudes Hey Stranger

MAKE UP

“ Marc Jacobs Beauty proposes many new products with innovative formulas, new finishes and new spring shades. Among the new products are the New Nudes lipsticks with a gel texture in two new rosy shades called May Day and Hey Stranger” 07 - GUCCI Lip Pencil

7

08 - GUCCI Deep Matte Lipstick

yet sophisticated and refined. The versatile Coco Code palette contains four shades of blush used separately or blended together.

Thanks to its ultra-soft texture, it can be applied by brush or simply blended with the fingertips.

The Les 4 Ombres eyeshadow palette presents two new versions for seductive eyes: Codes Elègants, with an eccentric golden yellow, and the subtler Codes Subtils, with rich natural hues brightened by delicate khaki green and coppery brown tones.

For a more intense gaze, eyeshadow is accentuated by a smudged or precise line drawn with the waterproof Stylo Yeux, a pencil with retractable lead that lines the base of the lashes and resists water, humidity and sebum for hours of staying power.

The lipstick trend launched by Chanel is Rouge Allure Velvet: lustrous matte lipstick that is soft and comfortable and gives the lips a velvety finish.

Its two new shades are Secrète baby pink and Libre with dusty pink hues. Gucci presents the perfect Italian trend

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17

by Mauro Tarallo

Aqualyx The non-surgical

treatment for localized adiposity

“ The solution is composed of a lipolytic substance that dissolves fats and is called sodium deoxycholate�

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A

HEALTH & FITNESS

qualyx, also known as the Motolese or M Solution, is the star of intralipotherapy, which is the non-surgical treatment of localized adiposity.

The therapy is done as an out-patient procedure without the use of laser or liposuction cannula. Special syringes inject the liquid solution into fat tissue.

The solution, composed of a lipolytic substance called sodium desossicolate, breaks down fatty deposits in the area through a controlled release method.

The injected solution attacks the membrane of adipocytes – which are fat cells – and gradually eliminates the localized fatty deposits, reducing their volume in 3 or 4 treatments.

At least 30 days must pass between treatments.

Suitable for localized areas such as a double chin, abdomen, buttocks, hips, knees, and on the inner/ outer thigh, Aqualyx must be administered by a licensed doctor and needs no local anesthetic.

Swelling or edema are possible collateral effects after treatment and can be treated through lymph drainage sessions.

It is recommended to drink at least two liters of water per day during the entire treatment period to facilitate diuresis and the elimination of fatty molecules through metabolic processes.

This technique is not permanent: therefore, fatty deposits may return in the treated areas.

During the exam, the doctor will suggest the best treatment, which may be liposculpture or liposuction.

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Food & Wellness

Avocado The king of berries

by Cassandra Del Fosco

O

riginating from Mexico, the avocado is considered a fruit by many. In fact, it’s a giant berry with excellent nutritional properties and benefits for the human body: it slows down cell aging, helps fight cholestorol deposits thanks to a high linoleic and omega-3 fatty acid content, functions as an anti-inflammatory and even serves as an optimal skin treatment.

The only counterindication for the avocado is its elevated calorie count, making it

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unadvisable for anyone trying to lose weight.

Gastronomically, it’s a versatile ingredient that lends itself very well to both summer and winter dishes.

It can be used as an alternative to butter or margarine in the preparation of yeast doughs and desserts.

It’s an excellent hydration treatment for both facial and body skin: just massage the area in question with the inner part of the skin, which is rich in oils, letting it sit for about 10 minutes, then remove this 100% natural cold

cream, first with warm water, then cold.

You’ll be amazed at the results!

Avocado Cream with Cocoa Avocado cream with cocoa is quick and easy dessert. It’s versatile and can be served at the end of a meal, with langues du chat cookies, or as a snack, spread on toasted bread.

Ingredients 1 ripe avocado, 70 g organic agave syrup, 100 g unsweetened soy milk, 10 g bitter cocoa 1 tsp powdered vanilla

Method Peel the avocado, remove the pit and cut flesh into cubes.

Put all the ingredients in a blender, one at a time, until reaching the desired consistency.

4

Ingredients for 4 people

Use the soy milk to increase the creaminess.

Serve as you would a pudding, with a spoon, chilled in summer and room temperature in winter.

Preparation time 5 minutes

Difficulty easy

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MAKE UP

makeup tips ADAMIS trainerS beauty

ACADEMY

by adamisacademy.com

Lancôme

EYE SHADOW OMBRE HYPNÔSE STYLO

PRODUCT DESCRIPTION: this creamy eye shadow pen ensures easy, longlasting application. The light, creamy texture glides on and adheres perfectly to the eyelid for an even effect with incredible color that lasts all day long.

BEAUTY TIPS: the practical pen format lets you quickly combine two or more shades: blending from the inner to the outside corner and vice versa lets you create subtle, velvety looks.

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MAKE UP

DIOR

LIPSTICK

ROUGE GRADIENT

PRODUCT DESCRIPTION: as Dior’s first “lip shadow”, rouge Gradient is another way to highlight the smile through a subtle nuanced effect. The innovative duo of shades is used to create an ultra-fresh and extremely light blend that can be applied as needed to obtain the desired intensity.

BEAUTY TIPS: using the double-ended sponge applicator, apply the lighter shade all over the lips and then add the more intense shade at the center.

DOLCE&GABBANA BLUSH

PRODUCT DESCRIPTION : the Blush by Dolce & Gabbana gives the face a subtle glow for a fresh, radiant complexion. It is ideal for outlining the contours of the face or adding a touch of color. The new Tropical Pink shade immediately emphasizes cheekbones.

BEAUTY TIPS: for an even more defined look, apply a darker or bronzed shade as a base and follow with a touch of rose on the top part of the cheeks.

THE BLUSH TROPICAL PINK

Roma / Milano / www.adamis.it New York / Los Angeles / Miami / www.adamis.us

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If you work on Beauty and Cosmetics Market; if you’re a Brand Manager, a Store Manager, a Trade Manager or a Makeup Artist, or Beauty Consultant, click on the bar code and follow Adamis Group.

Be inspired!

In the beauty world with Adamis Group.

NEWS

BREATH En plein air: a room without walls

by Vincenzo Lentini

Breathing, outdoors 28

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NEWS

This year, the “music festival

Taylor Swift

will be held on two consecutive weekends (from April 14 to 16 and from April 21 to 23) at the Empire Polo Fields in Indio, California

”

E

veryone loves spring! It is the season of reawakening. After the cold, harsh winter, the first shoots begin to peek through the soil.

Trees lose the snow that has accumulated on their bare branches and slowly fill with green buds. The earth gives us strawberries, cherries and fresh apricots.

Temperatures rise and hormones go wild, triggering chemical reactions that we thought dormant and that create fertile ground for the birth of exciting new relationships For all these reasons, spring is the season when we finally get out of the house and go outside, leaving behind blankets and heavy sweaters stuffed at the back of our closets. ut, the sea, countryside, mountains or the park: it makes no difference. It’s time to get out, take a deep breath and fill

Snoop Dogg

NEWS your lungs with pure, fresh air, ready to oxygenate the body that has remained in the cozy warmth of the home for much too long.

Breathing, outdoors, en plein air. The outdoors is the place to be in warm weather: a room without walls with nothing except freedom. The outdoors is a universal dimension that affects every aspect of the social and cultural sphere, serving as the backdrop for any new relationship that is born and grows like a splendid plant during the sunniest and most wonderful months of the year.

Coachella Valley music and arts festival day

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MUSIC

The Gaslamp Killer

NEWS

Katy Perry

Freedom, music and glamour: welcome to Coachella Bad thoughts vanish and the air is filled with pheromones, music and laughter. In this climate of complete freedom and no inhibitions, the need to give free rein to one’s creativity and the arts spontaneously emerges and finds fertile ground in which to sink its roots and grow with abandon. Coachella, or, to be more precise, Coachella Valley Music and Arts Festival, takes place under the April sun, which grows warmer as summer approaches. This year, the music festival will be held on two consecutive weekends (from April 14 to 16 and from April 21 to 23) at the Empire Polo Fields in Indio, California. International stars perform each year at this open-air venue, offering their audience uninterrupted hours of music in the middle of the California desert that also hosts several striking sculpture exhibitions.

Coachella has changed considerably since 1979 - the year of

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Im

...

Roma: Piazzale delle Medaglie D’oro, 46 - 00136 +39 06 43400123 New York: 32 E 57th street - 18th Floor - NY 10022 +1 646 4498952

Milano: Via Morimondo, 26 ED1 A11 - 20143 +39 02 94557150 Los Angeles: 1011 West Olive Avenue, Unit A Burbank - CA 91506 +1 747 2299066

agination Scream about yourself adamisacademy.com

FASHION

CHANEL

WHAT WOMEN WANT 34

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DOLCE&GABBANA

DOLCE&GABBANA

FASHION

eccentric Exaggerated, eccentric and unrestrained. The woman of 2017, like the flowers in spring, seems to bloom in a riot of endless colors and patterns, as if all the creativity and vibrancy of which nature is capable has been transferred to prints and accessories.

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FENDI

FENDI

FASHION

GLAM Bold makeup, custom-made mini dresses and accessories, small in size and big in detail: these are the elements for becoming the IT girl of the new season. To be “glam� you have to be self-assured and slightly cheeky, so immediately go for transparency, lingerie on display and extravagant outfits.

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FASHION

HOTTIE

VICTORIA’s SECRETS

VICTORIA’s SECRETS

Some situations do not change with the passage of time. Lace, crinoline petticoats, the right amount of feathers and stilettos are, once again, the basic ingredients for a stunning look that transforms any woman into a sex symbol.

TRAVEL

Ladies and gentlemen, wellness A is served treatments are the honored guests of Italian castles

TRAVEL

by Annalisa Costantino

loomy a t m o s p h e re s , heavy draperies, dusty armor and creaking noises?

Forget the typical ideas about castles. The ones we present here have preserved their austere, majestic facade but inside, you’ll find all the necessary amenities and a chic ambiance for a holiday of relaxation and wellness.

Everyone knows that Italy is a land of ancient castles, which are the vestiges of a glorious past. What better way to honor our cultural heritage than pampering yourself with a stay combining history and modernity?

Elegantly furnished with antiques 38

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TRAVEL

Breakfast room

AlgilĂ Ortigia Charme Hotel

TRAVEL

An aristocratic palazzo in Syracuse becomes a boutique hotel. The Algila Ortigia Charme Hotel 4*S is on the ancient Mastra Rua road that was a hub of high society and commerce in the Sicilian city already in the thirteenth century. The very elegant palace housing the hotel was once one of the most beautiful noble manors of Syracuse. Following a painstaking restoration project, this ancient building with keystones and arches carved in stone is now a fascinating venue for guests who can enjoy all possible modern amenities during an unforgettable stay. Elegantly furnished with antiques and painted ceramic tiles, the most beautiful jewel of the hotel is its Deluxe Spa suite. Located on the roof of the building, it has a magnificent terrace overlooking the sea, a large hydromassage tub, solarium, four-poster king-size bed and, for staying connected, free WI-FI. The cost of the room, double occupancy, starts at â‚Ź218.

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TRAVEL

Hotel Castello di Casole A 10th century castle in Tuscany. Hotel Castello di Casole is the perfect example of how a prestigious historical landmark can be carefully restored and provided with luxurious amenities without losing the undeniable charm and poetry that a castle inevitably evokes.

And when we add the infinite charm of the Tuscan countryside, nothing could be better!

Having undergone several renovations over the centuries, the castle has had many proprietors and was once owned by the unforgettable film director Luchino Visconti who welcomed many Hollywood celebrities here. Besides its location, other strong points of Castello di Casole are its suites and amazing spa, and also its fine food and

wines. For a truly unique experience, we suggest choosing one of the studio suites arranged around the perimeter of the inner courtyard and elegantly decorated in the classic hues of the Tuscan countryside.

Completing the experience is the Essere Spa, which is accessed by way of a romantic cobblestone path and was built inside a former wine cellar. The spa treatments are inspired by the concepts of harmony, relaxation and comfort zones. For a complete detox beauty treatment, we recommend booking a honey massage using crystallized wildflower nectar mixed with essential oils for use as a massage oil. The soothing and moisturizing properties of the massage make it a real cure-all for the body. Cost: â‚Ź135 for 50 minutes.

TRAVEL

Hall

the undiminished charm of the Tuscan countryside 40

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TRAVEL

undergone “Having several renovations over the centuries, the castle had many owners and was even owned by the unforgettable film director Luchino Visconti who welcomed many Hollywood celebrities here

TRAVEL

�

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Pharmacies, between innovation and the future A ccording to the latest data, every day around 3 million Italians visit the 18,000 pharmacies dispersed throughout the country.

A level of traffic that has brought major transformations to the sector. A ‘new era’ for pharmacies that has already seen the role of the pharmacist change radically, more a ‘work in progress’ than a fixed function, where the

pharmacist is no longer just a dispenser of products, but also and above all a specialized professional capable of proposing a range of services that customers can access both in person and on the web.

We talked with Roberto Valente, Director of the Cosmofarma trade fair, in order to understand how the industry is changing and in which direction it’s heading.

LIVINGADAMIS.COM

SPECIAL C O SM O FA R MA 2 0 1 7

NEWS

INTERIOR

THE PERFECT BEAUTY CORNER

Celebrated in countless paintings and films like Breakfast at Tiffany’s, the dressing table, or petineuse, is a classic furnishing element, a touch of feminine luxury for conserving jewelry, accessories and makeup.

by Chiara Di Loreto

I

n its heyday from the 17th to the 19th century, the dressing table played the role of the most intimate accomplice of feminine beauty, a symbol of a beauty routine that laid the foundations of modern cosmetics. A private corner where ladies of yore would fix up their makeup and wigs, today this piece of furniture has been taken up by designers in different styles 44

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and types. And perhaps precisely because the frenetic pace of contemporary life demands a ‘faster’ approach to beauty, the desire to dedicate time to ourselves has come back stronger than ever. The dressing table epitomizes this desire, an homage to relaxation and personal care.Here follows a basic guide for creating your own personal vanity corner. You won’t need much, it’s the details that make the difference!

INTERIOR

“ The vanity is definitely an emblem and tribute to relaxation and personal care�

INTERIOR

Essenzial There are lots of dressing tables out there, but creating your own is simple: all you need is a table of the color you like, a mirror to rest on it or hang on the wall, a lamp and a stool or comfortable chair.

The difficult part is choosing the right position: it should be a luminous space, but at the same time secluded enough to ensure privacy and intimacy.

For example, a niche or a free wall of the bedroom or bathroom wall can be turned into the perfect corner for your beauty rituals.

The important thing is to avoid uncomfortable or heavily trafficked areas.

As for the choice of table, although it’s associated with ​​frivolity, that doesn’t mean it has to be frilly. Choose what you want to keep there, remembering that if you put everything on your dressing table it will end up being a storage shelf rather than an elegant styling station.

To create a beautiful and balanced space, opt for one or very few main colors and build your beauty corner around this chromatic base. If your home decor is minimal, the dressing table should be as well, perhaps using a designer coffee table and a stool with light, modern lines.

“It is easy to create your own vanity: you just need a mirror that can rest on the table or hang o n the wall, a table painted in the color you prefer, a lamp for lighting, and a stool”

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INTERIOR

Romantic The more romantic among you can give free rein to your most feminine impulses, opting for light pastel colors, maybe shabby chic in style, or for a classic Victorian vanity table to feel a little like a princess. Fresh cut flowers in a vase are a good idea, as are cut crystal perfume bottles and antique jewelry boxes. If you want to make it even more original and feminine, you can drape necklaces or wreaths of dried flowers on the mirror, perhaps accompanied by small picture frames with portraits of your style icons.

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NEWS

Children of the rich and famous Privilege & prejudice

Brooklyn Beckham

COURTESY Burberry

T

he children of the elite have always constituted a special category – privileged, accustomed from birth to living in comfort and luxury, with nary an economic concern. Sometimes, however, we might wonder if that which appears an enviable stroke of luck may actually be a curse.

Theirs is a life in the spotlight, a life they didn’t choose, where desire ends up losing its value and the weight of inherited celebrity can prove unmanageable to the point of becoming

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unsustainable and, in some cases, destructive.

Lapo Elkann knows what we’re talking about in this regard.

While it’s true that their surname may be the key for these lucky youngsters to open the doors to the showbiz world, on the other hand it represents a series of knee-jerk assumptions that will follow them everywhere, like the cumbersome shadow of their parents fro which it will always be impossible to break free.

But who says that celebrity status is necessarily

NEWS inherited? Over the past few years, the children of of the famous have shown themselves to be increasingly committed to cultivating their own talent in order to make their parents proud and to surprise the general public.

Just ask Brooklyn Beckham, son of one of the greatest footballers of all time and a former Spice Girl, who at just 17 years old has managed to establish himself as a respected professional photographer, with a soon to be published monograph entitled What I See. Far from the worlds of cinema and music in which her parents Johnny and Vanessa distinguished themselves, 17-year-old Lily-Rose Melody Depp already has three films under her belt and has become the muse of Karl Lagerfeld and the face of Chanel No. 5.

The Depp daughter is the perfect embodiment of the new direction of the French brand: elegant, bold and contemporary, with a fresh and unforgettable face, not to mention a massive crowd of followers on Instagram.

Like her, many children of celebrities have entered the world of fashion and beauty, such as Presley and Kaia Gerber, the gorgeous children of Cindy Crawford. Presley dominated the latest Dolce & Gabbana show in Milan, after his debut with Moschino, earning him affectionate compliments on the social media by a very proud mom.

Lily-Rose Depp

children of celebrities “Many have made their debut in the fashion and beauty worlds like Presley and Kaia Gerber, Cindy Crawford’s beautiful kids

”

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ART

Giorgio de Chirico AND Giulio Paolini

by Gianluca Ciacci

THE UNION OF THE TWO ARTS

The exhibition reveals the unexplored connections between the founder of Metaphysical Art and the master of Conceptual Art

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ART

G

iorgio de Chirico and Giulio Paolini, together for the first time in an exhbition. The venue is the Center for Italian Modern Art (CIMA) in New York, and it runs until 24 June, 2017. The exhibition demonstrates once again (for the fourth time over the course of the year) the mission of this institution, founded to promote the study of 20th-century Italian art abroad. Giorgio de Chirico – Giulio Paolini / Giulio Paolini – Giorgio de Chirico, the title of the show, explores the direct ties between two artists born in different centuries but characterized by deep affinities: the founder of Metaphysical Art and one of the foremost exponents of Conceptual Art. Hosted in a splendid New York loft (specifically, on the 4th floor of a historic cast iron building at 421 Broome Street in Soho, in a space designed by Irina Verona), visitors can admire important Metaphysical masterworks by Giorgio de Chirico (1888-1978) that haven’t been seen in the States for a half century, namely 10 paintings and drawings from 1910-1950. The works on display by Giulio Paolini (born 1940) range instead from 1960 to the present, including a new series of works on paper and site-specific installations created expressly for this exhibition. As the CIMA installation demonstrates, Paolini has appropriated several of de Chirico’s meditations on the nature of representation, acknowledging him as a precursor of postmodernism. The result is an exhibition with a double focus on both artists, in an attempt to reveal a heretofore unexplored connection.

The works of de Chirico and Paolini are arranged in three groups, centered on themes that both artists considered fundamental for their respective enquiries: enigma, selfportraiture, the idea of the ‘double’, and the manipulation of the iconography of classical antiquity.

The direct, almost revolutionary dialogue between the two artists, who work LIVINGADAMIS.COM

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ART

Copyright Giorgio de Chirico Interno metafisico (Con piccola officina) - 1917 Oil on canvas, 46 x 36 cm © 2016 Artists Rights Society (ARS), New York SIAE, Rome

Copyright Giorgio de Chirico Ettore e Andromaca - 1917 Oil on canvas, 90 x 60 cm © 2016 Artists Rights Society (ARS), New York SIAE, Rome

Copyright Giorgio de Chirico Le muse inquietanti - 1918 Oil on canvas. 98 x 66.5 cm © 2016 Artists Rights Society (ARS) New York SIAE, Rome

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ART

Giulio Paolini

Copyright Giulio Paolini Melanconia ermetica (detail) - 1983 Pencil on paper, plaster cast, matte white base, collage on wall Overall dimensions variable The Rose Collection and The Rachofsky Collection © Giulio Paolini. Photo Adam Reich

An important multimedia conceptual artist, Giulio Paolini began working as a graphic designer before turning his attention to painting, sculpture, photography and, later on, multimedia installations.

Paolini lives and works in Turin and has participated in numerous international exhibitions.

Particularly memorable was his first solo show, composed of a series of untreated wooden panels affixed or hung on the walls, thereby underscoring the relationship between the image and surface behind it. The practice and poetics of Paolini are, generally speaking, a self-reflective meditation on the artistic dimension, its timeless ‘classicism’ and its vanishing pointless perspective. Through photography, collage, plaster casts and drawing, his intention is invariably to investigate, with great conceptual rigor, the tautological and at the same time “metaphysical” nature of artistic practice.

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FACE to FACE, the interview

W

ith the arrival of the new year, an innovative new project was launched in the world of selective distribution in the perfumery business. Massimo Zonca, a well-known and respected professional in the sector, first established a consulting firm called Beauty 3.0 and then created La Beautic, a brand that unites privately owned perfume shops. We met him in his new office to tell us about the organization and the objectives of his new project.

LA BEAUTIC A nEw sign fOR 2017

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Let’s start with the name: what does La Beautic mean?

The name combines the two words “beauty” and “boutique”. La Beautic is a registered trademark owned by Beauty 3.0, the consulting firm of which I am the CEO. What type of perfume stores will join this project?

Directly-owned perfume shops are joining. There are already 82 stores throughout Italy and 21 companies participating.

What does La Beautic offer in the business?

We mainly work to satisfy consumers. These are not new stores, but existing ones that have decided to sign a services agreement with Beauty 3.0 to achieve their objectives.

Zonca, a “ Massimo professional who is

well-known and respected in the business, first founded a consulting firm called Beauty3.0, and subsequently created The Beautic brand, which represents privately owned perfume stores

”

with advantageous, effective and immediate promotions. In terms of our presence in Italy, we want to unite approximately 300 innovative, quality stores over the next three years.

Why should consumers choose this new brand?

First of all, the consumer is not choosing a new perfume shop but will continue to have a relationship with the staff that she or he has known for years and to use the related quality services that distinguish the store. We will try to give the consumer a sense of belonging to a new network and will work in that sense, creating new targeted sell-out opportunities.

You’ve just started: what activities are planned for this first year?

Yes, we have. Although we’re in the midst of creating a new company, we’ve already launched Saint Valentine’s promotions in all our stores. We’re making plans for 2017 and you’ll be surprised.

How will La Beautic develop over the next three years?

The objective of Beauty 3.0 and the La Beautic brand will be to meet the expectations of final consumers, always trying to be present

MASSIMO ZONCA

Sole Managing Director Beauty 3.0

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Rolling Time Photographer: Marta Petrucci Fashion Editor: Silvia Mondelli

Fashion Stylist: Andrea Broceta, Silvia Campagna, Brunilda Kola, Alessia Mancini, Greta Micci, Jessica Rotondi, Mario Sgambati Make Up: Carla Martino

Dress: Omai Neckless: vintage Hat: vintage Gloves: vintage Dress: Un deux Trois Neckless: vintage Hat: vintage Shoes: Vicious Bag: vintage

Hair: Carla Martino, Mario Sgambati Model: Olga Shapoval

19 30 Dress: Fix Atelier Hat: handmade Neckless: vintage Dress: Guess by Marciano Scarf: vintage Hat: vintage

Jacket: Marella Shirt: vintage Skirt: Cristina Effe Shoes: Audley London Bag: Cuoieria Fiorentina Hat: H&M Skirt: stylist’s own Pants: stylist’s own Shoes: Audley London Bag: Orlandi Valentino

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Dress: Amisu Shoes: Miss Sixty Bracelet: handmade Shirt: H&M Shorts: Zara Shoes: Albano Foulard: stylist’s own

hOROSCOPe ’17 ARIES 21.03/20.04 Things are looking up this spring! The stars are benevolent and you’re longing to meet new people.

Great love stories, in which you have invested time and money, take off and turn into something magical. Work seems to head in the right direction after your hard efforts this winter. Your health, which has given you a hard time all winter, stabilizes.

Beauty tip: stay away from crash dieting this season.

GEMINI 22.05/21.06 The arrival of warm weather will trigger new emotions and last-minute palpitations that underscore your erratic temperament.

The new season and the stars may bring unexpected news on the job: new positions and promotions will be welcomed and life at home will indirectly benefit.

Beauty tip: take long walks after work to improve your circulation.

LEO 24.07/23.08 Mars and Venus have not been too helpful in your private life, but the situation will radically change when warmer weather arrives.

The desire to spend quality time with your partner will prompt you to organize a romantic weekend.

It’s smooth sailing at work and new projects are on the horizon.

Watch out for eye allergies during this period.

Beauty tip: try a spa day for two with a Jacuzzi in the room.

TAURUS 21.04/21.05 Good vibes from the stars will let you meet people and form lasting friendships or something more: spring will bear fruit.

Work has drained most of your energies lately and you are tempted to make risky financial investments.

Beauty tip: try cucumber juice in the evening as a detox therapy.

CANCER 22.06/23.07 The last few months have not been the best. Your sentimental routine has experienced a drastic change, and you aren’t too happy about it.

But the arrival of sunny days will stimulate serotonin and your search for a great love.

Work may make you nervous and stressed: go out at sunset to breathe the fresh air!

Beauty tip: drink a valerian herbal tea before bedtime.

VIRGO 24.08/23.09 Life with new partners and spouses may experience some ups and downs, but under the influence of Venus, emotions will be felt with intensity and delight. Lately your personal life has taken a back seat to your job: always staying late at the office doesn’t help your friendships or your gastritis.

Beauty tip: try water aerobics twice a week to tone legs and buttocks.

LIBRA 24.09/23.10 Dear little Libras, spring is on your side! Recent dormant feelings will awake to experience breathtaking new emotions! Couples in steady relationships will start planning a life together. Job experiences have led to positions of responsibility, and you’re focused on your career.

You’re enjoying good health and good fortune.

Beauty tip: take a yoga class to exercise your muscles and mind.

SAGITTARIUS 23.11/21.12 With Mars and Saturn in opposition, your love life might experience a few “creaks” but hold tight and soon the rough patch will be over.

Business meetings after work hours may give you that promotion, but your health is more important, so watch out for accumulated stress.

Beauty tip: try argan hair treatments.

AQUARIUS 21.01/18.02 Love is definitely in the air this spring. Old loves will rekindle intense emotions and those looking for their soul mate won’t have to wait too long thanks to a few mutual friends.

The business deals in which you’ve recently invested energy and money are starting to bear fruit and entrepreneurial projects are taking off.

Beauty tip: wear high heels and mini dresses in the evening.

SCORPIO 24.10/22.11 Things are heading in the right direction after several difficult months. Due to a favorable alignment of the planets, the breakthrough could come very soon in your personal life and love will be the first aspect in which you will notice this change. You aren’t too satisfied with your job but with the arrival of warmer weather, even a brunch downtown with colleagues will have a different flavor.

Beauty tip: drink citrus fruit and carrot juice.

CAPRICORN 22.12/20.01 Lately, you’ve been reflecting on your relationship with your partner and managing life as a couple. Now, thanks to Venus’s positive influence, it’s time to start seeing life again through rose-colored glasses. The work climate is serene and more activities spark your natural ambition. Finances are in decline because of unexpected expenses for the home.

Beauty tip: Take an evening bath with almond milk.

PISCES 19.02/20.03 The sentimental situations that have been dragging on for months must be clarified, but this will open the way to priceless inner serenity.

New encounters will spark dormant passions in inveterate singles.

Work has its ups and downs and you’re irritated by your boss’s latest tantrum: take it easy.

Beauty tip: treat yourself to a body scrub this weekend.

COMPANY

WE SPOKE OF A LAB: www.a-labmilano.com ADAMIS: www.adamis.it ADAMIS BEAUTY ACADEMY: www.adamisacademy.com ALBERTA FERRETTI: www.albertaferretti.com ALEXIS MABILLE: www.alexismabille.com ANTEPRIMA: www.anteprima.com BORSALINO: www.borsalino.com CHANEL: www.chanel.com DIOR: www.dior.com DOLCE&GABBANA: www.dolcegabbana.it DSQUARED2: www.dsquared2.com

ELEVENTY: www.eleventy.com ELISABETTA FRANCHI: www.elisabettafranchi.com ENRICO MAZZA: www.enricomazza.com ERMANNO SCERVINO: www.ermannoscervino.com FENDI: www.fendi.com GENNY: www.genny.com GIVENCHY: www.givenchybeauty.com GUCCI: www.gucci.com GUERLAIN: www.guerlain.com LA BEAUTIC: www.labeautic.it LANCÔME: www.lancome.it

LEIT MOTIV: www.leit-motiv.com LUISA BECCARIA: www.luisabeccaria.it MANGO: www.mango.com MARC JACOBS: www.marcjacobsbeauty.com PHYLOSHOPY: www.phylosophyofficial.com ROBERTO CAVALLI: www.robertocavalli.com SHISEIDO: www.shiseido.it SPACE STYLE CONCEPT: www.spacestyleconcept.com VERSACE: www.versace.com VICTORIA’S SECRET: www.victoriassecret.com YSL: www.yslbeauty.com