Adam Red | Experiences Capabilities Brochure

EXPERIENCES

EVENT MARKETING | POPUP SHOPS | CONFERENCES

QUICK FACTS

We Are Located in Atlanta | We Serve Clients Everywhere Over 75 Years of Combined Experience in Marketing Communications

OUR EXPERIENCES

EVENT MARKETING

POP UP SHOPS

CONFERENCES

WE HELP OUR CLIENTS

MAKE THEIR CUSTOMERS A PART OF THEIR INNOVATION PROCESS

INCREASE SALES AND CUSTOMER LOYALTY

HARNESS THE POWER OF COMMUNITY & COLLABORATION

We help you create a closer bond with your audience by designing memorable, handson, participatory experiences.

EXPERIENCES BRANDING REQUIRES ONE TRANSFORMATIVE ENCOUNTER AFTER ANOTHER

An emotional connection is made when your audience uses all of their senses to engage with your brand. Experience marketing is an emotional appeal that intersects technology with human interaction to facilitate the development of trust, conversation, and collaboration. When customers are invited and encouraged to participate in the growth of your brand, they become faithful brand loyalists. The sum of your visual identity, product lines, service menu, and systems is your customer’s experience with your brand. At Adam Red, when we talk about creating “experiences”, it starts with your overall brand strategy, but it doesn’t stop there. Once defined, we can translate it into specific, intentional events that provide a reciprocal benefit between you and your audience. The goal of marketing is a transaction, but the outcome of experience marketing is a connection. Connections can be made through hypercustomization, live streaming, and crowdsourcing. Other opportunities include gamification, virtual reality, and even spontaneous and fun popup shops. At Adam Red, we design and flawlessly execute branded customer experiences.

BRANDING | DIGITAL | CONTENT | EXPERIENCES

EVENT MARKETING MAKE YOUR CUSTOMERS A PART OF YOUR INNOVATION PROCESS: The sum of your visual identity, product lines, service menu, and systems is your customer’s experience with your brand. At Adam Red, when we talk about creating experiences, it starts with your overall brand strategy. However, we can also translate that into speciﬁc, intentional events that provide a reciprocal beneﬁt between you and your audience. The goal of marketing is a transaction, but the goal of branding is an experience–a connection. We design and execute branded customer experiences. Event marketing is a natural extension of your content marketing strategy because it follows the process of corporate storytelling and aims to further engage your audience. Because it is interactive, it creates a lasting memory and impression of your brand by turning your core message into an intense experience.

MAJOR BENEFITS Our event marketing services will help you: • • • • •

Grow your company’s awareness, sales, and positioning Build brand aﬃnity with your current and future customers Grow your database and leads Establish and grow relationships with face-to-face communication Get an authentic buyer perspective

POPUP SHOPS TEMPORARY RETAIL SPACES CAN PRODUCE PERMANENT IMPACT: Build interest in your product or service with a temporary

pop up retail venue for one day or several weeks. Leverage cultural inﬂuencers, release your product, and generate a feeling of relevance and interactivity. This business model can be adapted to every industry–whether taking advantage of vacated establishments or partnering strategically with other brands, companies, and organizations. Adam Red can help you develop your strategy, design your brand elements, and execute your pop up shop plan.

MAJOR BENEFITS Our pop up services will help you: • • • •

Test a new product or service Evaluate a new location Get the pulse of a new market Start and scale eﬃciently

CONFERENCES INITIATE CONVERSATIONS TO EXCHANGE IDEAS AND SHARE YOUR SOLUTIONS: Gather your target audience, customers, teams,

and other stakeholders in groups. Whether a symposium that is more casual and includes refreshments and entertainment, a seminar organized around a speciﬁc topic, a workshop to provide a hands-on demonstrations and activities, or a roundtable get-together of peers, Adam Red can handle it. We can help you choose your venue, market and promote, handle registrations, and coordinate every detail.

MAJOR BENEFITS Our conference services will help you: • • • •

Develop effective branded collateral Centralize your planning Increase profitability with efficient budget management Ruthlessly execute your growing audience

EVENT MARKETING PACKAGE PRICING

EVENT MARKETING

POPUP SHOP

CONFERENCE

STARTING AT

$5,000

$10,000

$30,000

Concept Development & Strategic Planning

Social Engagement (Before, During & After)

Event Management

Lead Capture & Database Management

Design of Marketing Collateral

ADD-ON: Custom Photography TBD Video Production TBD

1 STRATEGIZE

2 DESIGN

3 PRODUCE

4 RELEASE

Together we develop a vision for the future and a strategy to get there.

We integrate your goals with ruthless attention to detail for flawless execution.

We create a visual identity that is interpreted across multiple platforms.

We test our assumptions and adjust for accuracy. Then, we launch!

WE’RE THE STRATEGIC PARTNER YOU’VE BEEN NEEDING TO POSITION YOUR BRAND FOR GROWTH

You know what you’re doing. You’ve even had some success. However, you’re not where you want to be. That’s where Adam Red comes in. No matter the project, we start by examining where you are, where you want to go, and we create a plan to get you there. Our work process is simple: strategize > design > produce > release. Our secret sauce is our proprietary V.I.V.I.D.™ Model for Growth & Development that is rooted in timeless, spiritual principles. It stands for VISION, IDENTITY, VOICE, INFORMATION, and DEVELOPMENT, and we use it to help you and your team uncover the ideal strategy for reaching your growth objectives. Conducted in half, full, or 3-day blocks, Vivid Sessions are customized for your industry, event, or organization. Each hour includes exploration, instruction, and hands-on analysis of what concerns you most. Though the specific takeaways cannot be guaranteed, our goal is that you leave with more clarity, tangible next steps, and more cohesiveness for action. Whatever the outcome, we are capable of managing the development of the plan, your image, your internal and external communication, the continual learning and refinement, and the results of our work together.

404.919.1319 info@adamred.agency 3085 E SHADOWLAWN AVENUE NE ATLANTA.GA 30305 adamred.agency

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