Adam Red | Content Capabilities Brochure by Adam Red

CONTENT

BLOG | PUBLISHING | COURSES | VIDEO

QUICK FACTS

We Are Located in Atlanta | We Serve Clients Everywhere Over 75 Years of Combined Experience in Marketing Communications

OUR CONTENT SERVICES

BLOG MANAGEMENT

PUBLISHING

COURSES

VIDEO

WE HELP OUR CLIENTS

GENERATE AWARENESS & CULTIVATE TRUST

PRODUCE PRINT & DIGITAL BOOKS, MAGAZINES & JOURNALS

MONETIZE THEIR KNOWLEDGE

ENGAGE YOUR AUDIENCE WITH PROMOTIONAL VIDEOS

We distribute your unique, core message in print, digital and online products with custom and branded multichannel publishing.

CONTENT

HOW DO YOU FALL IN LOVE? IT STARTS WITH MAKING A GOOD IMPRESSION OVER AND OVER AGAIN

Telling your story to the right people and connecting with them is the cornerstone of modern brand building. Traditional marketing tells everyone how great you are, while modern marketing shows them, and it’s driven by content. According to Joe Pulizzi of Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” At Adam Red, we help you curate, develop, publish, and distribute your unique message. Your future customers are researching their next purchase online. They are comparison shopping and seeking out the opinions of others in order to make a decision. As a result, content is king, and Adam Red exists to help you create value for your brand. The inbound marketing model focuses on helping you attract attention, drive website traffic, generate leads, expand your customer base, and inspire brand ambassadors. Technological innovations in the printing and broadcast industries have made it possible for small and large brands to essentially become their own publishing houses. The key is presenting customer-focused information in a variety of formats across multiple platforms on a consistent basis.

BRANDING | DIGITAL | CONTENT | EXPERIENCES

BLOG MANAGEMENT GENERATE AWARENESS AND CULTIVATE TRUST: Your business blog should be an eﬀective marketing tool that boosts and maximizes your online presence. Its purpose is to drive traﬃc to your website with relevant, frequently updated, and useful content. When promoted throughout appropriate social networks and email, your business blog can be an informal, but reliable source of leads for your products and services. Gone are the days when putting together a brochure, getting featured in a publication, or advertising or appearing on network television announces your arrival on the scene. Those methods rely on your ability to go out and tell potential customers to come your way, while the modern inbound marketing model attracts them to you. It’s a short-term promotional or long-term business strategy that helps you carve out your unique position in your industry. With our blog management services, we create, maintain, and share new customized and curated blog content to keep your website current.

MAJOR BENEFITS Our naming service will help you: • • • • •

Ongoing search engine optimization Increase your social engine ranking Communicate better with your audience with customized blog content Track the pulse of your site visitors Generate instant feedback from authorized visitors

BLOG MANAGEMENT PACKAGE PRICING

PROMOTION

EVENT

SERVICE

STARTING AT

$1,250

$2,500

/mo

$3,750

/mo

Blog Manager

5 Posts (2500 words)

10 Posts (10,000 words)

12-15 Posts (Up to 10,000 words)

1-2 Posts Per Week

2-3 Posts Per Week

3-4 Posts Per Week

Assigned Virtual Assistant

Writing, Editing, Posting, Image Procurement, Tagging, Categorization

5 Royalty-Free Images with Unique Descriptions

10 Royalty-Free Images with Unique Descriptions

15 Royalty-Free Images with Unique Descriptions

ADD-ON: Custom Photography TBD

Event and service blog management packages require a 3-6 month contract.

PUBLISHING SERVICES PRODUCE PRINT & DIGITAL BOOKS, MAGAZINES & JOURNALS: Publishing in the digital age presents many opportunities. Technology makes it possible to develop and print books and magazines in smaller quantities in stunning, vibrant full color or black and white. At Adam Red, we publish branded and custom publications, books, course workbooks, and more for individuals and corporations. We manage the publishing process from start to ﬁnish: editing, design, and printing.

MAJOR BENEFITS Our publishing services will help you: • • • • •

Produce a professional manuscript Receive comprehensive editorial services Enhance the readibility and overall quality of your publication Develop a marketing plan for your book Design a revenue-generating publication from start to ﬁnish

PUBLISHING SERVICES PACKAGE PRICING

BOOK

MAGAZINE

SPECIALTY

STARTING AT

$5,000

$15,000

$20,000

Standard Sizes (Black & White Inside)

Custom & Branded Publications

Catalogs, Journals, Children’s Books, Textbooks, Course Workbooks, Program Binders

Cover & Interior Design

Editorial Design

Cover & Interior Design

Editing

Writing & Editing

Editing

Printer Coordination

1-Page Marketing Plan

Marketing Plan

ADD-ON: Custom Photography TBD Custom Illustration TBD Printing TBD

ADD-ON: Writing TBD Custom Photography TBD Custom Illustration TBD Printing TBD

ADD-ON: Custom Photography TBD Custom Illustration TBD Printing TBD

COURSE DEVELOPMENT MONETIZE YOUR KNOWLEDGE: Though there is a glut of information on the internet, online learning is still an

effective way to share your education, training, and expertise with others who want to follow in your footsteps. Success is built on creating a compelling, visual experience and developing a sense of community among your students. Once developed, it can be refined easily and offered on multiple platforms, including your own website for maximum profitability.

MAJOR BENEFITS Our course development services will help you: • • • • •

Create a branded proprietary course Manage the development process from start to ﬁnish Understand how to translate your expertise into a marketable resource Navigate the course sales cycle Identify companion products and revenue streams

COURSE PACKAGE PRICING

WEBINAR

ONLINE LEARNING

TRAINING

STARTING AT

$5,000

$10,000

$15,000

Course Marketing Plan

Course Branding

Slide Presentation

Digital Course Curriculum Development

Presenter & Student Course Materials

Writing & Editing

Printer Coordination

1-Page Marketing Plan

Marketing Plan

ADD-ON: Presentation Coaching TBD Custom Photography TBD Printing TBD

VIDEO PRODUCTION ENGAGE YOUR AUDIENCE WITH PROMOTIONAL VIDEOS: Video is another modern business tool that cannot be ignored. According to Hubspot, “Enjoyment of video ads increase purchase intent by 97% and brand association by 139%,” “More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years,” and “YouTube reports mobile video consumption rises 100% every year.” Adam Red oﬀers branded video production–from :15 promos to product demos to training videos.

MAJOR BENEFITS Our video production services will help you: • • • • •

Get maximum online exposure Share your message more eﬃciently Present your product or service and how they work in a more memorable way Distribute your videos to targeted audiences worldwide Use your marketing dollars more eﬀectively

VIDEO PRODUCTION PACKAGE PRICING

:15 SEC PROMO

:30-:60 PROMO

2-5 MIN TRAINING

STARTING AT

$495

$1,250

$3,500

Storyboard

Customized Branding

Stock Photography & Video Footage

Stock Audio Library

Script Writing

Custom Audio Track

Teleprompter Coaching

ADD-ON: Styling & Makeup TBD Custom Photography TBD Custom Video Footage TBD Custom Music & Audio TBD Animated Templates TBD

1 STRATEGIZE

2 DESIGN

3 PRODUCE

4 RELEASE

Together we develop a vision for the future and a strategy to get there.

We integrate your goals with ruthless attention to detail for flawless execution.

We create a visual identity that is interpreted across multiple platforms.

We test our assumptions and adjust for accuracy. Then, we launch!

WE’RE THE STRATEGIC PARTNER YOU’VE BEEN NEEDING TO POSITION YOUR BRAND FOR GROWTH

You know what you’re doing. You’ve even had some success. However, you’re not where you want to be. That’s where Adam Red comes in. No matter the project, we start by examining where you are, where you want to go, and we create a plan to get you there. Our work process is simple: strategize > design > produce > release. Our secret sauce is our proprietary V.I.V.I.D.™ Model for Growth & Development that is rooted in timeless, spiritual principles. It stands for VISION, IDENTITY, VOICE, INFORMATION, and DEVELOPMENT, and we use it to help you and your team uncover the ideal strategy for reaching your growth objectives. Conducted in half, full, or 3-day blocks, Vivid Sessions are customized for your industry, event, or organization. Each hour includes exploration, instruction, and hands-on analysis of what concerns you most. Though the specific takeaways cannot be guaranteed, our goal is that you leave with more clarity, tangible next steps, and more cohesiveness for action. Whatever the outcome, we are capable of managing the development of the plan, your image, your internal and external communication, the continual learning and refinement, and the results of our work together.

404.919.1319 info@adamred.agency 3085 E SHADOWLAWN AVENUE NE ATLANTA.GA 30305 adamred.agency