Adam Red | Branding Capabilities Brochure by Adam Red

BRANDING

BRAND STRATEGY | NAMING | VISUAL IDENTITY | PRODUCT DEVELOPMENT

QUICK FACTS

We Are Located in Atlanta | We Serve Clients Everywhere Over 75 Years of Combined Experience in Marketing Communications

OUR BRANDING SERVICES

BRAND STRATEGY

NAMING

VISUAL IDENTITY

PRODUCT DEVELOPMENT

WE HELP OUR CLIENTS

ENGINEER THEIR CORPORATE DNA

LAY A FOUNDATION FOR BRAND GROWTH

EXPRESS THEIR BRAND PERSONALITY

ENTER THE MARKETPLACE CONFIDENTLY

Branding is how you mark the perception of your audience to form enduring relationships, turning them into ambassadors.

BRANDING

HOW WILL YOU BE RECOGNIZED? If you want to explore what is possible, truly solve a problem, or become a household name, you must build a brand.

Branding is the centerpiece of every successful company. The ultimate value of a business is in its brand–the name, the mark, the products. No two entities can share an industry, a name, or the exact product. Your brand is your unique identity, and when executed comprehensively throughout your company, it translates into your customer’s experience and relationship with you. Branding is not just how your company looks. It’s also how it works. At Adam Red, we specialize in taking a comprehensive approach to your brand strategy, visual identity, and product development. We are living in the age of uprisings and movements. No matter your industry, you need a cultural movement strategy to break down the walls of indifference. Smart brands are taking advantage of new tools and new global distribution channels. The truth of the matter is–no branding, no differentiation equals no long-term profitability. At Adam Red, developing your brand goes beyond the design of your visual identity. We are the architects that provide the services required to design and build your brand with you. That process begins with creating a brand strategy for growth.

BRANDING | DIGITAL | CONTENT | EXPERIENCES

BRANDING SERVICES Brand Strategy | Naming | Visual Identity | Product Development LAY A FOUNDATION FOR GROWTH: No matter your stage of business or project, we start building your brand by examining where you are, where you want to go, and we create a plan to get you there. Our work process is simple: strategize > design > produce > release. Our secret sauce is our proprietary V.I.V.I.D.™ Model for Growth & Development that is rooted in timeless, spiritual principles. It stands for VISION, IDENTITY, VOICE, INFORMATION, and DEVELOPMENT, and we use it to uncover the ideal strategy for reaching your growth objectives. We ask the key questions and use the answers to look at what you could do and then narrow it down to exactly what you need to do. Once our work process is complete, we then manage your brand plan, image, communications, learning, and results for short and long-term growth.

BRAND STRATEGY WORKFLOW

CLARIFY YOUR

VISION

ESTABLISH YOUR

IDENTITY

FIND YOUR

VOICE

UNCOVER MISSING

INFORMATION COMMIT TO YOUR

DEVELOPMENT

Strategize

Design

Produce

Release

Manage

Big Picture

Concept Development

Logo, Icons & Marks

Value Proposition

Color Palette

Brand Promise

PLAN

Business Goals – Short & Long-Term

Style Board

Corporate Mission

Fonts

Brand Promise

Naming

Visual Identity

Brand Assets

Brand Character

Brand Attributes

Photographic Style

Layouts & Measurements

Touchpoints

Brand Book

Value Proposition

IMAGE Visual Guidelines

Photography

COMMUNICATION

Values

Tagline

Brand Messaging

Brand Story

Content Strategy

Internal & External Communications

Copywriting & Editing

Marketing & Advertising

Social Media Mgmt

Broadcast

Email Automation

Marketing Collateral

Sales Funnels

LEARNING

Competitive Analysis

Customer Proﬁle

Focus Groups

Sales Process

Publicity

Content Calendar Media Insights

Brand Audit

Brand Architecture

Products & Services

External Rollout

Market Position

Prototypes

Brand Culture

Experiences

Systems

Customer Support

RESULTS Brand Loyalty Analytics

BRAND STRATEGY PACKAGE PRICING

ENTREPRENEUR

MAIN STREET

ENTERPRISE

$1250

$2,500

Business Goals – Short-Term & Long-Term

Corporate Mission, Vision, Values

Content Strategy

Competitive Analysis

Compass Report

General Brand Audit

Internal & External Brand Audit

Market Position

ADD-ON: Focus Group TBD

$2,500

/day

Packages vary by type and stage of business and scope of analysis.

NAMING FORM YOUR COMPANY’S UNIQUE IDENTITY: Whether you need a name for your company, event, course, sponsor or membership level, product, or service, you want it to be memorable, meaningful, and enduring. Finding the right one is a matter of balancing competing constraints: not too long, pronouncable, spellable, not too close to competitors, with available domains and social accounts. We use collective intelligence, associations, linguistic resources, and other exercises to brainstorm options. Then, we screen them to avoid embarrassing foreign language translations, trademark infractions, and obvous negative associations.

Client Survey

Competitor Research

Generate Options

Language Evaluation

Pitch

Revise

MAJOR BENEFITS Our naming service will help you: • • • • •

Create a unique identiﬁer for your brand in your industry Secure your positioning in the marketplace Stand out among your competitors Secure domains and social media handles for consistency Avoid a legal conﬂict

Protection

NAMING PACKAGE PRICING

ENTREPRENEUR

MAIN STREET

ENTERPRISE

$450

$1,500

$3,500

Vivid Brand Survey

Value Proposition & Target Audience

5 Name Pitches

10 Name Pitches

15 Name Pitches

2 Revision Rounds

Domain & Social Availability Vetting

Limited Search

Trademark Database Search

Name Evaluation Sheet

ADD-ON: Trademark Process TBD

VISUAL IDENTITY A STYLE THAT RESONATES WITH YOUR AUDIENCE: There’s a diﬀerence between a brand, an identity, and a logo. Your brand is your company’s personality and character. It’s your audience’s emotional perception that is shaped by what you stand for, what you believe in, why you exist, and how you behave. Identity is your company’s style that is reﬂected in the recognizable components that your present and future customers interact with from day to day. They include brochures, letterhead, envelopes, business cards, signage, uniforms and more. Your logo is a symbolic representation of your business. It’s purpose is to identify, not to explain. We use color, fonts, and sometimes other graphic elements, but ultimately its meaning is more important than how it looks. They come in many forms–logo, logotype (aka wordmark), icon, and mark. You need them in multiple formats–black and white, color, sticked, reverse, low resolution, and high resolution. A logo needs to be applied to something as small as a lapel pin and as big as a building. It is the cornerstone of your visual identity, but it is just the starting point. How your logo is applied is just as important as the logo itself.

MAJOR BENEFITS Our visual identity service will help you: • • • •

Deﬁne your corporate style Create a consistent and coherent image Interpret your logos and marks on relevant components Facilitate the emotional perception of your brand

VISUAL IDENTITY PACKAGE PRICING

ENTREPRENEUR

MAIN STREET

ENTERPRISE

$1,250

$2,500

$7,500

Concept Development

Logo Design

Logo and Icons

Logo, Icons & Mark

Style Palette

Style Sheet

Style Board

Brand Style Sheet

Brand Guidelines

Brand Book

Visual Components

ADD-ON: Photography TBD Marketing Collateral TBD Video Production TBD

NOTE: These packages reﬂect the agency fees for the design your visual identity. An estimate of production expenses for copywriting, printing, photography, video and the like will be provided for review and approval before work begins.

PRODUCT DEVELOPMENT FROM PLANNING TO PRODUCTION: Whether you have an existing product or service or need to create a completely new one, you can look to Adam Red to work with you throughout the entire product development process. We begin with either a half-day, full-day, or 3-day Vivid Session to explore your idea, the direction we need to take, and the projected costs and potential revenue. We deliver a product plan based on the scope and complexity of your project. Then, we can manage the process from concept to market.

MAJOR BENEFITS Our product development service will help you: • • • • •

Develop a complete product plan for eﬀective execution Shorten the cycle from idea generation to launch Harness the power of actual user feedback to make incremental improvements Engage key members of your team in the long-term success of your product Create a visual product roadmap that refers you and your team can back to the product strategy you agreed on, quickly reacquaint yourself with your high-level objectives , and make sure you’re still on track

PRODUCT DEVELOPMENT PACKAGE PRICING

HALF DAY

FULL DAY

3-DAY

$2,500

$5,000

$10,000

Market Evaluation

Concept Development

Research & Development

Protection

Testing, Analysis & Reﬁnement

Rollout

NOTE: These packages reﬂect the agency fees for the development of product plans. An estimate of additional expenses for location, materials, food, and more will be provided and paid by the client. Once accepted, proposals for the execution and management of the completed project plan will be provided for review and approval.

1 STRATEGIZE

2 DESIGN

3 PRODUCE

4 RELEASE

Together we develop a vision for the future and a strategy to get there.

We integrate your goals with ruthless attention to detail for flawless execution.

We create a visual identity that is interpreted across multiple platforms.

We test our assumptions and adjust for accuracy. Then, we launch!

WE’RE THE STRATEGIC PARTNER YOU’VE BEEN NEEDING TO POSITION YOUR BRAND FOR GROWTH

You know what you’re doing. You’ve even had some success. However, you’re not where you want to be. That’s where Adam Red comes in. No matter the project, we start by examining where you are, where you want to go, and we create a plan to get you there. Our work process is simple: strategize > design > produce > release. Our secret sauce is our proprietary V.I.V.I.D.™ Model for Growth & Development that is rooted in timeless, spiritual principles. It stands for VISION, IDENTITY, VOICE, INFORMATION, and DEVELOPMENT, and we use it to help you and your team uncover the ideal strategy for reaching your growth objectives. Conducted in half, full, or 3-day blocks, Vivid Sessions are customized for your industry, event, or organization. Each hour includes exploration, instruction, and hands-on analysis of what concerns you most. Though the specific takeaways cannot be guaranteed, our goal is that you leave with more clarity, tangible next steps, and more cohesiveness for action. Whatever the outcome, we are capable of managing the development of the plan, your image, your internal and external communication, the continual learning and refinement, and the results of our work together.

404.919.1319 info@adamred.agency 3085 E SHADOWLAWN AVENUE NE ATLANTA.GA 30305 adamred.agency