Adam Red | Digital Capabilities Brochure by Adam Red

DIGITAL

WEB DESIGN | SOCIAL MEDIA | EMAIL MARKETING

QUICK FACTS

We Are Located in Atlanta | We Serve Clients Everywhere Over 75 Years of Combined Experience in Marketing Communications

OUR DIGITAL SERVICES

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

SOCIAL MEDIA MANAGEMENT

PAID SOCIAL ADVERTISING

PAID SEARCH ADVERTISING

EMAIL MARKETING

WE HELP OUR CLIENTS

ESTABLISH THEIR INTERNET PRESENCE

INCREASE SEARCH RANKINGS

INCREASE FOLLOWERS

INCREASE ENGAGEMENT

INCREASE CONVERSION RATES

NURTURE LEADS

The modern business environment demands that you understand and utilize online tools to engage with your audience.

DIGITAL

WE LEVERAGE WHO YOU ARE WITH WHERE YOUâ&#x20AC;&#x2122;RE HEADED TO REACH THE PEOPLE WHO NEED YOU There are 28.8 million businesses in the United States. How will you stand out?

Every company needs a web presence, but your website has to be more than an online brochure. It must be a living, breathing, growing resource for your visitors. At Adam Red, we develop scalable, templated and custom WordPress Content Management Systems (CMS). Our experience includes ecommerce, retail, membership, marketplace, community, consultant, artist, and nonprofit sites. We design effective websites that integrate with your companyâ&#x20AC;&#x2122;s processes seamlessly. Social Media is another must-have for modern businesses. However, how you use it depends greatly on your long-term business objectives. We understand that. Social media makes it possible for you to develop an ongoing relationship with your audience. At Adam Red, we can develop your branded social media presence, market your company, products, and events effectively, develop and manage your content calendar, and ultimately drive traffic to your website. Effective systems are the foundation of business growth, and growth comes from connecting who you are with the audience that needs you most. Like any meaningful relationship, that takes time. In business, you can shorten that cycle by automating your administrative tasks and communication to engage your site visitors and turn them into ambassadors. At Adam Red, we provide inbound, content, and email marketing and customer relationship management (CRM) services to give your brand a vehicle for growth.

BRANDING | DIGITAL | CONTENT | EXPERIENCES

STRATEGY MAP | CHOOSE YOUR JOURNEY 1

START HERE

GROW AWARENESS & VISIBILITY

Invest in a Long-Term Strategy (6-12 Months)

Our social media management and SEO services will help you build assets to promote your business at the lowest cost.

DRIVE IMMEDIATE WEBSITE TRAFFIC

Invest in a Short-Term Strategy (3-6 Months)

Our advertising services on social media and search engines will help you drive immediate traﬃc to your website.

CONVERT TRAFFIC

Invest In A Conversion-Focused Website

Our website design services will deliver a conversion-focused website that will delight incoming traﬃc.

INCREASE CONVERSION RATE Invest in Lead Nurturing

Our remarketing, email marketing, and social media marketing services will help you market to your most interested prospects.

INCREASE SALES Finish Line

WEBSITE DESIGN ESTABLISH YOUR INTERNET PRESENCE: Get your piece of the more than 2.4 billion people who use the internet every day. Give them 24-hour access to your products and services. Tell your story directly to them, and get their feedback. At Adam Red, we build responsive WordPress Content Management Systems (CMS) to integrate your website with your core processes so that you can maximize site traﬃc on all devices, capture leads, and nurture your client relationships.

MAJOR BENEFITS Our website design service will help you: • • • • • • •

Establish credibility for your brand Make your business discoverable in the over 3.5 billion Google searches occurring each day Relate to a targeted audience of potential customers Provide fresh, accurate, and compelling product and service information cost eﬀectively Automate your sales process to inform, engage, and convert more sales Expand your market reach to regional, national, and global consumers Capture web analytics to gain insights into your visitors and your site’s eﬀectiveness

WEBSITE DESIGN PACKAGE PRICING

ENTREPRENEUR

MAIN STREET

ENTERPRISE

Consultant | Coach | Startup

Service | Product | Organization

eCommerce | Membership | Marketplace | Multisite

$2,900

$5,900

$12,900

Annual Hosting, Email, Maintenance & SSL Certiﬁcate

Blog Conﬁguration

Event Calendar Conﬁguration

Woocommerce Store Up to 25 Products

Woocommerce Store Up to 100 Products

Woocommerce Store Up to 400 Products

Email Client Integration

Marketing Popup

ADD-ONs Printful Integration +795 CRM Integration TBD Training TBD

SEARCH ENGINE OPTIMIZATION INCREASE SEARCH RANKINGS: Repeatable and scalable growth of your business is made possible through search

engine optimization (SEO). It begins with a search engine friendly website, but it doesn’t end there. Improvements in content, link development and your overall organic search strategy will improve your ranking in search results pages. However, consistent, incremental growth will take time and diligent maintenance to produce reliable and stable rankings.

MAJOR BENEFITS Our search engine optimization services will help you: • • • •

Optimize the fundamental elements of the pages of your website Use high quality content to improve your search engine ranking Address glaring SEO issues with an SEO audit Stand out from your competition in local and national searches

SEARCH ENGINE OPTIMIZATION (SEO) PACKAGE PRICING

LOCAL

NATIONAL

SEO AUDIT

STARTING AT

$750

$1,750

$2,500

Keyword Research (Up to 50 Keywords)

Keyword Research (Up to 100 Keywords)

Customized SEO Guide

On-Page SEO (Up to 15 Web Pages)

On-Page SEO (Up to 30 Web Pages)

Identify Glaring On-Page Issues

Link Development & Bi-Monthly Link Outreach

Link Development & Monthly Link Outreach

Understand Your Niche

Ranking Reports

User & Search Engine Friendly URLs

Title & Meta Tag Optimization

Customized Title, Description & Keword Meta Tags

Competitive Analysis

Search Engine Friendly Navigation

Local Business Listing

Business Listings

Keyword Recommendations

/mo

SOCIAL MEDIA MANAGEMENT INCREASE FOLLOWERS: Our social media management services focus on building your followers and engagement. This will help build authentic relationships, increase word-of-mouth, and communicate directly to potential and current customers. This is a long-term strategy and can take 6-12 months to make an impact on sales.

MAJOR BENEFITS Our social media managment service will help you: • • • • •

Increase brand awareness, word-of-mouth, and referrals Build an audience of relevant folLowers Engage your audience with relevant content Speed up your sales cylce and make your audience more likely to buy Build trust and inﬂuence purchasing decisions

SOCIAL MEDIA MANAGEMENT PRICING

GOOD

BETTER

$900

/mo.

BEST

$1,100

/mo.

$1,400

/mo.

Facebook

Facebook • Instagram • Twitter

Competitive Analysis • Customer Avatar • Topic Map

12-15 posts per month (3x per week)

20-25 posts per month (5x per week)

Facebook Fan Ad Management

Facebook Fan Ad Management • Instagram Organic Growth • Twitter Organic Growth

24/7 Access Monthly Reports • Daily Monitoring

Marketing Popup

Please note that there is a $150 one-time setup fee for social media services.

SOCIAL ADVERTISING INCREASE ENGAGEMENTS & CONVERSION RATES: Our advertising services will help you increase traffic, influence conversions, and boost efficiency. We will develop ads that appear on the News Feed on social media websites.

MAJOR BENEFITS Our social media advertising service will help you: • Drive immediate traffic to your website to influence conversions • Target people who are most likely to buy • A/B split test different ads and audiences to optimize performance • Retarget advertisements at recent website visitors or email contacts • Leverage the most cost-effective form of advertising • Utilize an ad specialist with the experience and knowledge you need to be successful in online advertising

SOCIAL ADVERTISING PRICING

GOOD

BETTER

$800

/mo.

BEST

$1,100

/mo.

$1,300

/mo.

Facebook

Facebook • Instagram

Customer Avatar • Ad Funnel Development • Conersion Traacking

3 campaigns / 10 ads per month

6 campaigns / 20 ads per month

Facebook Conversion Ads Facebook Retargeting Ads

Facebook Conversion Ads • Facebook Retargeting Ads • Instagram Conversion Ads • Instagram Retargeting Ads

24/7 Access Monthly Reports

Please note that there is a $150 one-time setup fee for social media services.

SOCIAL MEDIA ADVERTISING SPEND: REQUIRED Your advertising budget is not included in our management fee.

Recommended Ad Spend

$500.00 per service

Minimum Ad Spend

$150 per service

Below are "cost-per-result" averages in our current client portfolio. Result

Cost-Per-Result

Impressions (per thousand)

$5.00 - $10.00

Engagement

$0.01 - $ 0.50

Follower

$0.25 - $1.50

Click (Social/Display)

$0.25 - $1.50

Click (Google Search)

$5.00 - $10.00

Click (Google Shopping)

$0.25 - $1.00

Click (Retargeting)

$0.50 - $5.00

Conversion

1% - 5.00% of Website Clicks

Below is an example of how advertising experience correlates with your return on ad spend. Manager

Cost

Clicks

Conversion Rate

Conversions (Leads/Sales)

Return On Ad Spend

Net Return on Ad Spend

Inexperienced Business Owner

$1,000

300

0.00%

$0.00

($1,000.00)

Somewhat Experienced Business Owner

$1,000

1,000.00

1.00%

$2,000.00

$1,000.00

Experienced Adam Red Ad Specialist

$1,000.00

2,00.00

2.00%

$4,000.00

$3,000.00

All numbers presented on this page are estimates. Actual results may vary.

EMAIL MARKETING CUSTOMER JOURNEY: Our email marketing services focuses on engaging and progressing our audience to the next stage in your sales cycle. We will craft relevant emails that entice your subscribers to open, read, and take action.

MAJOR BENEFITS Our email marketing service will help you: • • • •

Speed up your sales cycle and make your audience more likely to buy Engage your audience with relevant content Build consistent brand awareness and stay top-of-mind Build trust and inﬂuence purchasing decisions

EMAIL MARKETING PACKAGE PRICING

GOOD

BETTER

$800

/mo.

BEST

$1,100

/mo.

$1,300

/mo.

Active Campaign (or preferred Email Provider)

Customer Avatar • Topic Map • Funnel Development

2 email blasts per month

4 email blasts per month

4 email blasts per month • 1 drip sequence per month

Must use our social or search advertising service to increase list

List Maintenance • Subscriber Cleanup • Monthly Reporting

CONTRACT LENGTH AND SETUP FEES

CONTRACT LENGTH

MONTH-TO-MONTH

CANCELLATION POLICY The initial contract term is for a period of 3 months. After the initial term is completed, your account will be serviced on a month-to-month basis. In order to cancel, we require a 30-day advance notice. Services will terminate at the end of the 30-day period. You will be responsible for paying for all services performed. SETUP FEES

ONE-TIME FEE

There is a one-time setup fee for all new clients. • Social media services: $150 • Search engine advertising services: $150 • Search Engine Optimization: Included in initial SEO pricing NEXT STEPS

SELECT A PACKAGE

Ready to get started? If you are ready to begin, please select the package you want to proceed with. Then, we will: 1) Send an agreement for you to review. 2) Send a client questionnaire to learn more about your business. 3) Send setup instructions to start your campaign.

NEXT STEPS: ONBOARDING WEEKS

Client Discovery

Campaign Setup

Campaign Development

Campaign Finalization

Campaign Goes Live

Ongoing Management

WEEK 1: CLIENT DISCOVERY Within 24 hours of signing the contract, we will start the discovery process. We will send you a detailed questionnaire and schedule a kickoﬀ call with you to discuss it. WEEK 1: CAMPAIGN SETUP Upon completion of the questionnaire, we will begin setting up your campaign. Setup includes the creation of any accounts, pixels, or analytics to track performance. WEEK 1: CAMPAIGN DEVELOPMENT Upon completion of the kickoﬀ call, we will begin developing campaign deliverables. This includes your campaign strategy, and any deliverables for you to approve for our campaign.

WEEK 2: FINALIZATION OF DELIVERABLES Upon completion of the campaign strategy and deliverables, we will send it to you to review. If edits are required, we will revise it and resubmit it to you. WEEK 2: CAMPAIGN GOES LIVE Upon approval of all deliverables, we will go-live. We will begin ublishing the deliverables that you approved and update you as the campaign progresses. WEEK 3: DAILY MANAGEMENT Once the campaign is live, we will be monitoring the activity of it daily. We will be making tweaks to our campaign to improve performance and update you on a routine basis.

1 STRATEGIZE

2 DESIGN

3 PRODUCE

4 RELEASE

Together we develop a vision for the future and a strategy to get there.

We integrate your goals with ruthless attention to detail for flawless execution.

We create a visual identity that is interpreted across multiple platforms.

We test our assumptions and adjust for accuracy. Then, we launch!

WE’RE THE STRATEGIC PARTNER YOU’VE BEEN NEEDING TO POSITION YOUR BRAND FOR GROWTH

You know what you’re doing. You’ve even had some success. However, you’re not where you want to be. That’s where Adam Red comes in. No matter the project, we start by examining where you are, where you want to go, and we create a plan to get you there. Our work process is simple: strategize > design > produce > release. Our secret sauce is our proprietary V.I.V.I.D.™ Model for Growth & Development that is rooted in timeless, spiritual principles. It stands for VISION, IDENTITY, VOICE, INFORMATION, and DEVELOPMENT, and we use it to help you and your team uncover the ideal strategy for reaching your growth objectives. Conducted in half, full, or 3-day blocks, Vivid Sessions are customized for your industry, event, or organization. Each hour includes exploration, instruction, and hands-on analysis of what concerns you most. Though the specific takeaways cannot be guaranteed, our goal is that you leave with more clarity, tangible next steps, and more cohesiveness for action. Whatever the outcome, we are capable of managing the development of the plan, your image, your internal and external communication, the continual learning and refinement, and the results of our work together.

404.919.1319 info@adamred.agency 3085 E SHADOWLAWN AVENUE NE ATLANTA.GA 30305 adamred.agency