ACTION PLAN FOR PANAMAX BRIEF: WEEK ONE What do you need to do?
When does it need to be done by?
Finish Brief/Statement of Intent – Decide on briefs and use them
Tuesday 27th
to inform my own practice. (Define context, audience) Visual Research – Analyse identities and packaging for
Start by Wednesday 28th
pharmaceutical products. Colour/typefaces/nets
(on going)
Pharmacy visit – Visit local pharmacy in a bid to take photos of
Friday 30th
other products to get an idea of surroundings and possible ideas on how to brand, package, and develop ideas. Panamax research – Research into Panamax brand in terms of
Thursday 29th
brand ethics, existing identity/ packaging, and gather the content. Look at internet product reviews to see what the public make of the Panamax brand (is it value for money, too cheap/expensive, does it work?) Packaging nets – Tryout and test some suitable packaging nets to
Friday 30th
see how they fold, if they are easy to open and large enough to store all the contents. Design Direction- Research into chosen Design direction
Friday 30th
(Typefaces, Colours, design approach) Blog – Keep my relevant blogs up to date once I have the
Start by Wednesday 28th
information I need. Effective blogging means I can document and
(on going)
move on with a clear line of development. Define my concept and initial ideas – Complete a concept statement and illustrate my initial ideas in preparation for next weeks one to one. NOTES None
Tuesday 4th